Subject Code Subject Name

Lectures
per week /
Student
contact
hours Credits Trimester I
C 101 Managerial Economics-I 4 4
C 102 Quantitative Techniques-I 3 3
C 103 Management Accounting-I 3 3
C 104 Marketing Management 3 3
C 10 !egal Environment "or #usiness-I 4 4
C 10$ %rganisational Anal&sis ' (uman #ehaviour 3 3
C 10) Managerial Communication 3 3
C 10* In"ormation Technolog& "or Management 3 3
C 10+ International #usiness Communication ,-rench. /erman.Chinese0
2 2
C 110
1o"t2are !a3-I ,4or56 E7cel6 8o2er8oint ' 18110 4orksho9
Course 2 2
Total 30 30
1
C 101 Manageria !conomics"I
Credits# $ Lectures# $0
%bjecti&e# The main objective of this course design is to impart understanding of the application of
fundamental economic principles and analytical tools to managerial decisions.
Contents No' o( ectures
)nit I# Introduction and *asic Concepts +
Nature and scope of Managerial Economics
Circular flow of Economic Activity
Nature and Objective of a firm
Economic ystems ! "ree Mar#et Economy vs $lanned Economy% &or#ing of $rice
Mechanism and its 'imitations
)nit II# ,emand -na.sis +
Theory of Consumer (ehaviour% Consumer urplus% )emand Analysis% 'aws of )emand%
Elasticity of )emand and its uses in policy ma#ing.
)emand forecasting concepts
)nit III# /roduction and Supp. -na.sis 0
Meaning and concept of production% "actors of $roduction% $roduction "unction%
$roduction Analysis% 'aw of *ariable proportions and 'aw of +eturns to cale
"rom $roduction to upply "unctions
$roduction )ecisions
E,uilibrium of the "irm
)nit I1# 2e&enue and Cost -na.sis +
*arious Cost Concepts
Cost "unction
Applications of Cost Analysis
)nit 1# 3irm in Theor. and /ractice 0
"orms and tructure of Mar#et% $rice output decision% $ricing under perfect competition%
Monopolistic competition% Monopoly and )iscriminating monopoly% Oligopoly.
)nit 1I# /ricing /oicies and Strategies +
Meaning and ignificance of $ricing
teps in $ricing% "actors affecting $ricing $olicy
Suggested 2eadings#
2
Te4t *ooks#
-. amuelson $aul A and &illam ) Nordhaus! Economics% -.
th
Edition% Tata Mc/raw01ill% New
)elhi% 2332.
2. Adhi#ary Manab! (usiness Economics% E4cel (oo#s% 2333.
5. 'ipsey +ichard / 6 and Alee Chrystal! $rinciples of Economics% O4ford 7niversity $ress%
2338.
8. Nellis 9oseph / and )avid $ar#er! The Essence of (usiness Economics% $rentice01all of
:ndia% New )elhi% 2338.
;. alvatore )ominic#! Theory and $roblems of Micro Economic Theory% 5
rd
Edition% chaum<s
Outline eries% Mc/raw 1ill% -==2.
2e(erence *ooks#
-. 1irschey Mar#! Managerial Economics% Thomson outh &estern% 2335.
2. $eterson 1. Craig and 'ewis & Cris! Managerial Economics% $earson Education% 233-.
The list of cases and specific reference including recent articles and research studies will be notified
by the faculty at the commencement of the course.
!&auation Criteria 3ina !4am 5 +06
Mid Term 5 706
-ssignments 5 106
-ttendance 8 Cass /articipation 5 106
1006
3
C 107 9uantitati&e Techni:ues"I
Credits# ; Lectures# ;0
%bjecti&es# The course aims to achieve the following objectives! 0
To ma#e the students understand the nature of statistical inferences% and
To ac,uaint the management students with statistical techni,ues for decision ma#ing in
dynamic business environment.
Contents# No' o( ectures
)nit I# <
)ata Classification% Tabulation and $resentation
Measures of Central Tendency% )ispersion% #ewness and 6urtosis
imple +egression and Correlation
)nit II# +
$robability
(asic Terminology% Types and +ules
$robabilities under conditions of tatistical :ndependence and dependence
(ayes< Theorem
$robability )istribution
(inomial )istribution
$oisson )istribution
Normal )istribution
)nit III# 7
ampling Techni,ues
Theory of Estimation
)nit I1# Testing =.pothesis +
One ample Tests
Two ample Tests
)nit 1# $
Chi > ,uare Test
Analysis of *ariance
)nit 1I# Non parametric methods ;
4
ign Test
+an# um Test
+uns Test
+an# Correlation
6olmogorov > mirnov Test
)nit 1II# Time Series and 3orecasting 7
Trend Analysis
Cyclical *ariation
easonal *ariation
:rregular *ariation
Time eries Analysis in "orecasting
)nit 1III# 7
:ntroduction to $ pac#age ? hands on e4perience
Suggested 2eadings#
-. 'evin +ichard : and +ubin )avid ! tatistics for Management% $earson% -==@.
2. harma 9 6! (usiness tatistics% $earson% 233;.
5. Anderson )avid +. etal! tatistics for (usiness and Economics% outh &estern $ublisher%
2332.
The list of cases and specific reference including recent articles and research studies will be notified
by the faculty at the commencement of the course.
!&auation Criteria 3ina !4am 5 +06
Mid Term 5 706
-ssignments 5 106
-ttendance 8 Cass /articipation 5 106
1006
5
C 10; Management -ccounting"I
Credits# ; Lectures# ;0
%bjecti&e#
The course aims at!
"amiliariAing students with basic accounting concepts and preparation of financial
statements%
Ma#ing them to read and understand financial statements so that they are able to use
these as tools of planning and control and
)eveloping their analytical s#ills to appreciate trends in financial reporting and their
importance.
Contents No' o( ectures
)nit I# *asic -ccounting Concepts ;
:ntroducing accounting discipline to Managers% usefulness of financial accounting in
performing Management functions such as planning and control
Accounting e,uation and its relevance in developing accounting cycle and recording of
transactions leading to preparation of Trial (alance and rectification of errors.
(asic Accounting Assumptions and an overview of Accounting tandardsB/enerally
Accepted Accounting $rinciples.
)nit II# Income ,etermination >
Concept of +evenue and +evenue +ecognition
+evenue Match Concept
+elated accounting concepts for :ncome )etermination
Capital ? +evenue +eceipts% Capital ? +evenue E4penditure and )eferred +evenue
E4penditure
+eserves and $rovisions
Methods of )epreciation and Accounting thereof
:nventory *aluation Methods ? Accounting thereof.
)nit III# /reparation o( 3inancia Statements/3ina -ccounts +
+elevant Accounting concepts for preparation of $rofit ? 'oss Account C:ncome
tatementD and (alance heet C$osition tatementD
Opening Entries% Closing Entries and Adjustment Entries
$reparation of "inal AccountsB "inancial tatements
$reparation of statements showing changes in financial statements > C"und "low
tatement and Cash "low tatementD
)nit I1# -ccounts o( Limited Liabiit. Companies +
6
:ssue of hare Capital% )ebentures and other "inancial instruments li#e A)+B/)+B:)+
etc.
"ormat and $resentation of (alance heet C*ertical and 1oriAontalD as per The
Companies Act% -=;E.
$reparation of $rofit ? 'oss Account and preparation of schedules of various heads of
E4penses% :ncomes% Assets and 'iabilities
$reparation of $rofit ? 'oss Appropriation Account and the concept of Fabove the lineG
and Fbelow the lineG
)nit 1# Communication with Stakehoders i'e' 3inancia 2eporting through -nnua 2eports?
their contents and trends in 2eporting +
Notice of Annual /eneral Meeting
Concept of Corporate /overnance and Clause 8= of the 'isting Agreement
Management )iscussions
)irectors< +eport and its contents
Chairman<s peech
"inancial )ata and +is# Management
egment +eporting
Accounting $olicies
Auditor<s +eport
Consolidation of Accounts
Other tatutory )isclosures
)nit 1I# Case Stud. 7
Case tudies of at least two companies to be discussed in the class and students should be involved
in discussion of the cases. "aculty to act only as a facilitator and encourage participation by the
students and finally wrap up the discussion
/edagog.#
-. All concepts will be e4plained with the help of giving e4amples from balance sheet and annual
reports of companies
2. hort and long assignments will be developed and the students will be given home
assignments.
5. Efforts will be made% to ma#e the sessions interactive by the posers on the subject and these
will be developed based on the situations and difficulties observed in the class room
8. "ocused attention will be given on the pitfalls generally observed in the area of accounting.
pecial attention will be given to students from non0finance stream so that they actively
participate in classroom and develop the clear understanding of the subject
Suggested 2eadings
7
-. Monga 9 +! :ntroduction to "inancial Accounting% Mayur $aperbac#s% 233-.
2. (hattacharya Ashish 6! "inancial Accounting for (usiness Managers% $rentice 1all of :ndia%
233E.
5. "ess &arren +eeve! "inancial Accounting% Thomson% 2335.
8. 9ones Michael! Accounting for Non0pecialists% &E% 2332.
;. Annual +eports of Companies
The list of cases and specific reference including recent articles and research studies will be notified
by the faculty at the commencement of the course.
!&auation Criteria 3ina !4am 5 +06
Mid Term 5 706
-ssignments 5 106
Case studies reating 3inancia 5
Statements? annua reports and
/resentations b. students
-ttendance 8 Cass /articipation 5 106

1006

8
C 10$ Marketing Management
Credits# $ Lectures# $0
%bjecti&es#
To develop and provide an e4tensive understanding of the fundamental concepts relating
to mar#eting of products and services
To logically e4pand and enlarge the conceptual inputs in understanding the strategic role
of mar#eting in an organiAation.
To e,uip the students with the necessary analytical techni,ues and tools for effective
mar#eting planning and control.
Contents No' o( ectures
)nit I# Nature and scope o( Marketing +
:ndian Mar#eting cenario%
Challenges and :ssues in the new millennium and the #nowledge economy%
trategic planning of mar#eting process
Customer value% loyalty and atisfaction
)nit II# Marketing Management /hiosophies and Compan. %rientation $
$roduct concept
$roduction concept
elling concept
ocietal concept
Mar#eting concept
)nit III# Marketing !n&ironment and Market Segmentation 0
Micro and Macro Environment
:dentifying and responding to mar#et environment
Mar#et egmentation
Targeting and positioning
)nit I1# Consumer Market and Industria Market 0
Consumer mar#et and buying behavior
(usiness mar#et and buying behavior
Analysing consumer behavior
(uying decision process > tages
)nit 1# Marketing Mi4 Strateg. 0
8$<s of mar#eting Mi4
9
E4tended mar#eting mi4
$roduct Management
)eveloping new products
)nit 1I# Marketing 2esearch and In(ormation s.stem% +
The mar#eting research process%
)ecision support systems%
)atabases%
)ata warehouses and )ata mining%
Mar#eting measurement and forecasting.
Suggested 2eadings#
-. EtAel Michael% &al#er (ruce% tanton &illiam and $andit Ajay! Mar#eting% Concepts and
Cases% pecial :ndian Edition% -5
th
Edition% Tata0Mc/raw 1ill% 233E.
2. 6otler $hilip! Mar#eting Management Analysis% $lanning% :mplementation and Control%
$rentice 1all of :ndia% -===.
The list of cases and specific reference including recent articles and research studies will be notified
by the faculty at the commencement of the course.
!&auation Criteria 3ina !4am 5 +06
Mid Term 5 706
-ssignments 5 106
-ttendance 8 Cass /articipation 5 106
1006
10
C 10< Lega !n&ironment (or *usiness"I
Credits# $ Lectures# $0
%bjecti&e# The objective of this paper is to help the students in developing basic understanding of the
law relating to business dealings and contracts.
Contents No' o( Lectures
)nit I# Introduction to Law $
'aw% its essential characteristics and importance% branches and sources of law
)nit II# The Indian Contract -ct? 10>7 10
-greement Offer and Acceptance > meaning% definition% communication% revocation%
void agreements
Contract essentials% capacity to contract% free consent% consideration% legal object and
legal formalities
+ules regarding performance of contracts% upervening :mpossibility% )ischarge of
contracts. Contingent contracts. Huasi > Contracts.
+emedies for breach of contract
Contracts of /uarantee and :ndemnity
Contracts of (ailment and $ledge
Contracts of Agency
)nit III# The Saes o( @oods -ct? 1A;0' 10
)efinitions of sale and goods. ale *s. Agreement to sell.
Conditions and warranties
Transfer of $roperty and +is#
Transfer of (etter Title
$erformance of Contract
+ights of an 7npaid eller
)nit I1# The Negotiabe Instruments -ct? 1001 0
Meaning% definition and characteristics of a Negotiable :nstrument% 6inds of Negotiable
:nstruments
1older% 1older in due course% Maturity of Negotiable :nstruments
Negotiation and endorsements% $resentation and dishonor of a N.:
)ischarge from liability% crossing of a che,ue
+elation between a ban#er and a customer
11
)nit 1# The Consumer /rotection -ct? 1A0+ 0
Objectives% Meaning and )efinition of Consumer.
+ights of the Consumer.
+emedies% +edressal Machinery% Authorities under Act
Suggested 2eadings#
-. en and Mitra! Commercial 'aw% &orld $ress 2332.
2. ingh Avtar! $rinciples of Mercantile 'aw% Eastern (oo# co.% 233E.
5. 6apoor N )! Elements of Mercantile 'aw% ultan Chand ? sons% -===.
8. (ulchandani 6 +! (usiness 'aw% 1imalaya $ublisher 1ouse% 2333.
;. 9habwala N 1! 'aw of Contracts% 9amunadas ? Co.% -===.
The list of cases and specific reference including recent articles and research studies will be notified
by the faculty at the commencement of the course.
!&auation Criteria 3ina !4am 5 +06
Mid Term 5 706
-ssignments 5 106
-ttendance 8 Cass /articipation 5 106
1006

12
C 10+ %rganiBationa -na.sis 8 =uman *eha&iour
Credits# ; Lectures# ;0
%bjecti&es#
To understand the concept of organiAations and their governance.
To get ac,uainted with basic concepts% principles and processes of management
To focus on effectively recogniAing and resolving strategic and operational issues in
organiAational settings.
To inculcate ways of enhancing organiAational effectiveness and efficiency.
To understand various issues involved in managing human behavior at wor#.
Contents No' o( Lectures
)nit I# +
Meaning and importance of organiAation and management.
Evolution of Management Thought
)nit II# +
ystems perspective on OrganiAations
)ecision0Ma#ing $rocess ? tyle
)nit III# +
OrganiAational structureI types and conse,uences
Emergence of learning organiAation
OrganiAational governance
)nit I1# $
)ecision Ma#ing and creativity
OrganiAation Culture and processes
)nit 1# +
Concept and importance of OrganiAational (ehaviour
:ndividual and :nterpersonal (ehaviour
Motivation > Concept% Theories and their application
)nit 1I# 7
Case tudies
13
Suggested 2eadings#
-. 'uthans "red! OrganiAational (ehaviour% =
th
edition% Mc/raw01ill% 233..
2. +obins tephen $! OrganiAational (ehaviour% $earson Education% 233@.
5. toner 9ames A " and "reeman Edward +! Management% $rentice 1all of :ndia% New
)elhi% 2338.
8. Mullins 'aurie 9! Management ? OrganiAational (ehaviour% $rentice 1all of :ndia% 2338.
;. Newstrom 9ohn & and )avis A 6eith! OrganiAational (ehaviour! 1uman (evariour at wor#%
Tata Mc/raw01ill $ublishing Company 'td N. )elhi% 233E.
The list of cases and specific reference including recent articles and research studies will be notified
by the faculty at the commencement of the course.
!&auation Criteria 3ina !4am 5 +06
Mid Term 5 706
-ssignments 5 106
-ttendance 8 Cass /articipation 5 106
1006
14
C 10> " Manageria Communication
Credits# ; Lectures# ;0
Contents No' o( Lectures
)nit I# Introductor. $
Communication! :ts meaning% nature% and process
:mportance and purpose of communication
"unctions of communication
)imensions of communication
Channels of communication! "ormal vs :nformal
Means B Media of Communication
)nit II# 1erba and non&erba Communication $
*erbal Communication ! Oral
*erbal Communication ! &ritten
Nonverbal Communication ! 6inesics
Nonverbal Communication ! $ro4emics
Nonverbal Communication ! $aralanguage
Nonverbal Communication ! ign 'anguage
)nit III# Speaking Skis 0
$resentations
peeches! $repared vs :mpromptu
:nterviews
/roup decision ma#ing
Conflict and Negotiation
7se of Telephone
(arriers and brea#downs in communication
/uidelines for effective communication
)nit I1# *usiness Criting Skis 0
Tips for clear writing
Essentials of effective correspondence
'ayout of a business letter
$lanning the letter
En,uiries and replies
$lacing and fulfilling orders
Complaints and follow up
Collection letters
ales letters or offers
Applications for Employment
15
$ress releases and notices
)nit 1# Intra"organiBationa Communication +
Memoranda
Notices% circulars and orders
Agenda and minutes
+eport writing
$roposal writing
Methodoog.!
:nteractive C'ectures% $resentations% E4amples% /ames% imulations and 1andoutsD
2e(erence *ooks!
-. Chaturvedi $ ) and Chaturvedi Mu#esh! (usiness Communication0concepts% Cases and
Applications% $earson.
2. Mohan 6risha and (anerji! )eveloping Communication #ills% McMillan% $ublishers :ndia%
2333.
5. $al +ajendra and 6orlahalli 9 ! Essentials of (usiness communication% ultan chand and
ons% -==@.
8. 6aul Asha! (usiness Communication% 2
nd
Edition% $rentice 1all of :ndia% 233=.
;. 'udlow +on and $anton "ergus! The Essence of Effective Communication% $rentice 1all of
:ndia% $vt 'td% 2332.
E. $ersonality Enrichment (oo#s on TH$ by )r. C * +amanan.
The list of cases and specific reference including recent articles and research studies will be notified
by the faculty at the commencement of the course.
!&auation Criteria 3ina !4am 5 +06
Mid Term 5 706
-ssignments 5 106
-ttendance 8 Cass /articipation 5 106
DDDDDDDDDD
1006
DDDDDDDDDD
16
C 100 In(ormation Technoog. (or Management
Credits# 7 Lectures# 70
%bjecti&es#
To introduce the basic concepts of :nformation Technology
To understand use of :nformation Technology for business goal ? competitive advantage
Contents No' o( Lectures
)nit I# IT in the business !n&ironment $
:ntroduction
(usiness ? :nformation Technology
:nformation Technologies in the Modern organisation
)nit II# IT In(rastructure +
Computer 1ardware
Computer oftware
Managing Organisational )ata ? :nformation
Telecommunication ? Networ#s
The :nternet
:ntranets and E4tranets
)nit III# -pp.ing (or Competiti&e -d&antage <
Electronic Commerce
Computer (ased upply Chain Management ? :nformation ystems :ntegration
)ata% 6nowledge and )ecision upport
Artificial :ntelligence and :ntelligent ystems
)nit I1# -chie&ing In(ormationa and %rganisationa @oas <
trategic :nformation ystems and +eorganisation
:nformation ystem )evelopment
:mplementation :T
Ethics% :mpacts and ecurity
17
Suggested 2eadings#
-. Turban Efrain% +ainer +% 6elly and $otter +ichard! :ntroduction to :nformation Technology%
9ohn &illey.
2. Norton $eter! :ntroduction to Computers% E
th
Edition% Tata Mc/raw 1ill% 233;.
The list of cases and specific reference including recent articles and research studies will be notified
by the faculty at the commencement of the course.
!&auation Criteria 3ina !4am 5 +06
Mid Term 5 706
-ssignments 5 106
-ttendance 8 Cass /articipation 5 106
1006
18
C 109 International Business Communication in Foreign Languages
(French/ Spanish/German/Chinese/Russian)
Credits! Lectures !0
C"#RS$ %$SCRI&'I"( The aim of the course is to build skills in speaking
understanding !riting and reading through stud" practice and class acti#ities$ %lementar"
&hinese is designed for students !ith no pre#ious language stud"$ This course pro#ides
training in the ac'uisition and application of basic language skills and culture$ (t de#elops
the kno!ledge and self confidence so one can understand sentences and fre'uentl" used
e)pressions related to areas of most immediate rele#ance*basic personal and famil"
information local geograph" emplo"ment+$&an describe in simple terms aspects of his,her
background immediate en#ironment and matters in areas of immediate need$
L$)R(I(G "#'C"*$S
-t the end of the course students should be able to.
1$ /emonstrate basic understanding of &hinese0speaking cultures and people$
2$ /emonstrate the abilit" to communicate in &hinese !ith classmates on the topics co#ered
in class$
3$ 1isten and understand basic passages and con#ersations in &hinese related to unit topics
and #ocabular" co#ered in class$
4$ 2ead and understand basic passages in &hinese related to topics and #ocabular"$
5$ 3rite basic passages in &hinese on the chapter topics and #ocabular" co#ered in class$
Contents (o+ o, Lectures
4nit0( 5ronunciation, &ounting 1 to 20 5
4nit0(( 5ronunciation, 6aking an in'uir" *Tra#el+ 5
4nit0((( 5ronunciation,6aking an (n'uir" *7ood 8 9otels+ 5
4nit0(: 5ronunciation, 6aking an in'uir" *%mplo"ment+ 5
Boo-s
Practical Chinese Reader I & II: Writing Workbook *Traditional character edition+
edited b" Teng ;hou0hsin$ <oston. &heng 8 Tsui &ompan" 1992$
Concise English-Chinese/Chinese-English Dictionary The &ommercial 5ress 8 =)ford
4ni#ersit" 5ress 1986$
!&auation Criteria 3ina !4am 5 +06
Mid Term 5 706
-ttendance 8 Cass /articipation 5 106
-ssignments? Caseetts? /resentations? etc' 5 106
1006
19
C 110 So(tware Lab I ECord? !4ce? /ower/oint E7F 8 S/SS E7FF Corkshop
Course
Credits# $ Lectures# $0
Contents No' o( Lectures
)nit I#
+
1 Introduction to MS %((ice
-.- Over view of M Office
-.2 Managing )ocument "iles
-.5 Editing ? "ormatting
-.8 Overview of )es#top settings% Managing :cons% Creating shortcuts
-.; Overview of My Computer% +ecycle (in% Networ# Neighbourhood
)nit II# 10
7' MS Cord
2.- Creating )ocuments
2.2 Editing )ocuments
2.5 "ormatting )ocuments
2.8 &or#ing with views and page setup
2.; &or#ing with columns and tables
2.E (ullets and Numbering
2.. Mail Merge
)nit III# 10
;' MS !4ce
5.- :ntroduction to wor#boo# and wor#sheet
5.2 Entering and Editing data in cells
5.5 &or#ing with ranges
5.8 "ormulas and functions
5.; &or#ing with charts
5.E &or#ing with $ivot tables
5.. &or#ing with /oalsee#
5.@ 7sing scenarios
5.= Consolidation
5.-3 orting
)nit I1# +
$' /ower /oint
8.- Creating $resentations
8.2 &or#ing with slides
8.5 CustomiAing the presentations
8.8 Applying slide layout% bac#ground color to presentations
8.; Animations
8.E :nserting /raphs% lides% Charts on slides
8... +ehearsing presentation
20
8.@ Custom $resentation
)nit 1# 0
<' S/SS
;.- :ntroduction ? basic features of software
;.2 7nderstanding of )ata editor
;.2.- +eading data
;.2.2 )efining% entering% editing and displaying data
;.2.5 )ata viewer
;.2.8 $ivot tables
;.2.; &or#ing on pivot tables
;.5 1igh > resolution graphics
;.5.- $ie0charts% bar charts% histograms% scatter plots% 50) graphics etc.
;.5.2 Creating ? editing charts.
;.8 )ata base access
;.; )ata Transformation
;.;.- Modifying data values
;.;.2 &or#ing with synta4.
;.E &or#ing with outputs
;.. Cross tabulation
;.@ CustomiAing $
2e(erence *ooks#
-. Nelson tephen! The Complete +eference Office 2333% Tata Mc/raw 1ill% -===.
2. Nelson tephen and 6elly 9ulia! The complete +eference office J$% Tata Mc/raw 1ill% 233-.
The list of cases and specific reference including recent articles and research studies will be notified
by the faculty at the commencement of the course.
!&auation Criteria 3ina !4am 5 +06
Mid Term 5 706
-ssignments 5 106
-ttendance 8 Cass /articipation 5 106
1006
21