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This document contains a 16 question survey about factors that influence corporate and institutional buyers' decisions when selecting suppliers of office bags. The survey asks respondents about their company size, whether they are an existing or new customer, how they learned about the supplier Wildcraft, which bag brands they prefer, and how important various qualities like price, product quality, reliability, ease of use and maintenance, customization options, and customer service are when selecting a supplier. The final questions ask about order cycle times, delivery capabilities, and accuracy in order handling. An open comment field is also provided.
Descrizione originale:
this is a study done for summer internship project at banglore head office
Titolo originale
Wild Craft Survey on customer retention and acquisition
This document contains a 16 question survey about factors that influence corporate and institutional buyers' decisions when selecting suppliers of office bags. The survey asks respondents about their company size, whether they are an existing or new customer, how they learned about the supplier Wildcraft, which bag brands they prefer, and how important various qualities like price, product quality, reliability, ease of use and maintenance, customization options, and customer service are when selecting a supplier. The final questions ask about order cycle times, delivery capabilities, and accuracy in order handling. An open comment field is also provided.
This document contains a 16 question survey about factors that influence corporate and institutional buyers' decisions when selecting suppliers of office bags. The survey asks respondents about their company size, whether they are an existing or new customer, how they learned about the supplier Wildcraft, which bag brands they prefer, and how important various qualities like price, product quality, reliability, ease of use and maintenance, customization options, and customer service are when selecting a supplier. The final questions ask about order cycle times, delivery capabilities, and accuracy in order handling. An open comment field is also provided.
Questionnaire on feedback/responses to study Customer acquisition and retention at
Wildcraft- a study of Corporate and institutional buyers
1. Name of company: 2. Number of employees: <500 500-1000 1000-1500 1500-3000 >3000 3 What type of prospect are you: Existing New
4. How do you know about wildcraft: word of mouth product visibility internet exclusive showrooms Multi-brand outlets
5 Which is your brand/company of choice for a backpack: Targus Fast track Wildcraft Samsonite others
5. Price is an important factor that drives you to make a decision for selecting Wildcraft as a supplier for office bags : strongly disagree disagree neutral agree strongly agree
6. Quality of product is an important factor that drives you to make a decision for selecting Wildcraft as a supplier for office bags: strongly disagree disagree neutral agree strongly agree
7. Company reliability (wildcrafts brand image) is an important factor that drives you to make a decision for selecting Wildcraft as a supplier for office bags: strongly disagree disagree neutral agree strongly agree
8. Ease of maintenance of product is an important factor that drives you to make a decision for selecting Wildcraft as a supplier for office bags: strongly disagree disagree neutral agree strongly agree
9. Ease of operation and use, matters to you when you to select Wildcraft as a supplier for office bags: strongly disagree disagree neutral agree strongly agree
10. Order cycle time matters to you when you to select Wildcraft as a supplier for office bags: strongly disagree disagree neutral agree strongly agree
11. Ability to customize as per your requirement (for logo/brand visibility) matters to you when you to select Wildcraft as a supplier for office bags: strongly disagree disagree neutral agree strongly agree
12. Convenience of placing an order matters to you when you to select Wildcraft as a supplier for office bags: strongly disagree disagree neutral agree strongly agree
13. Confidence in sales representative/manager matters to you when you to select Wildcraft as a supplier for office bags:strongly disagree disagree neutral agree strongly agree
14. Delivery capability (unit capacity) is an important factor that drives you to make a decision for selecting Wildcraft as a supplier for office bags: disagree neutral agree strongly agree
15. Supplier accuracy in order handling is an important factor that drives you to make a decision for selecting Wildcraft as a supplier for office bags: disagree neutral agree strongly agree