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FACTOR /VARIABLES QUALITY PRICE BRANDING DEMAND

PROMOTION PACKAGING /MISSING LISTWISE /ANALYSIS QUALITY PRICE BRANDING DEMAND PROMOTION PACKAGING
/PRINT INITIAL CORRELATION SIG KMO EXTRACTION ROTATION /CRITERIA MINEIGEN(1) ITERATE(25) /EXTRACTION
PC /CRITERIA ITERATE(25) /ROTATION VARIMAX /METHOD=CORRELATION.

Factor Analysis

Notes
Output Created

01-Aug-2012 21:11:17

Comments
Input

Active Dataset

DataSet0

Filter

<none>

Weight

<none>

Split File

<none>

N of Rows in Working
Data File
Missing Value Handling Definition of Missing

Resources

MISSING=EXCLUDE: Userdefined missing values are treated as

missing.

Cases Used

LISTWISE: Statistics are based on

cases with no missing values for any
variable used.

Syntax

FACTOR
/VARIABLES QUALITY PRICE
BRANDING DEMAND
PROMOTION PACKAGING
/MISSING LISTWISE
/ANALYSIS QUALITY PRICE
BRANDING DEMAND
PROMOTION PACKAGING
/PRINT INITIAL CORRELATION
SIG KMO EXTRACTION
ROTATION
/CRITERIA MINEIGEN(1)
ITERATE(25)
/EXTRACTION PC
/CRITERIA ITERATE(25)
/ROTATION VARIMAX
/METHOD=CORRELATION.

Processor Time

0:00:00.031

Elapsed Time

0:00:00.063

Maximum Memory
Required

[DataSet0]

25

5544 (5.414K) bytes

Correlation Matrix
QUALITY
Correlation

QUALITY

PRICE

BRANDING DEMAND PROMOTION PACKAGING

1.000

.404

.252

.077

.060

.119

PRICE

.404

1.000

.085

-.028

.088

.024

BRANDING

.252

.085

1.000

.206

-.007

-.093

DEMAND

.077

-.028

.206

1.000

.113

.349

PROMOTION

.060

.088

-.007

.113

1.000

.414

PACKAGING

.119

.024

-.093

.349

.414

1.000

.022

.112

.357

.388

.286

.342

.447

.337

.455

.161

.487

.329

.295

.044

Sig. (1-tailed) QUALITY

PRICE

.022

BRANDING

.112

.342

DEMAND

.357

.447

.161

PROMOTION

.388

.337

.487

.295

PACKAGING

.286

.455

.329

.044

.020
.020

KMO and Bartlett's Test

Kaiser-Meyer-Olkin
Measure of Sampling
Adequacy.
Bartlett's Test of
Sphericity

Approx. Chi-Square

.487

14.326

df

15

Sig.

.501

Communalities
Initial

Extraction

QUALITY

1.000

.693

PRICE

1.000

.727

BRANDING

1.000

.732

DEMAND

1.000

.727

PROMOTION

1.000

.600

PACKAGING

1.000

.750

Extraction Method: Principal

Component Analysis.

Total Variance Explained

Compo
nent

Total

Initial Eigenvalues

Extraction Sums of Squared Loadings

% of Variance Cumulative %

Total

% of Variance Cumulative %

Rotation Sums of Squared Loadings

Total

% of Variance Cumulative %

1.717

28.613

28.613

1.717

28.613

28.613

1.548

25.795

25.795

1.413

23.542

52.155

1.413

23.542

52.155

1.442

24.033

49.828

1.099

18.322

70.477

1.099

18.322

70.477

1.239

20.649

70.477

.753

12.553

83.030

.587

9.784

92.813

.431

7.187

100.000

Extraction Method: Principal Component Analysis.

Component Matrixa
Component
1

QUALITY

.579

.584

-.129

PRICE

.436

.569

-.461

BRANDING

.323

.473

.635

DEMAND

.555

-.260

.593

PROMOTION

.574

-.410

-.320

PACKAGING

.670

-.537

-.112

Extraction Method: Principal Component

Analysis.
a. 3 components extracted.

Rotated Component Matrixa

Component
1

QUALITY

.067

.791

.250

PRICE

.059

.844

-.107

-.239

.255

.781

DEMAND

.415

-.148

.730

PROMOTION

.759

.132

-.082

PACKAGING

.857

.002

.123

BRANDING

Extraction Method: Principal Component

Analysis.
Rotation Method: Varimax with Kaiser
Normalization.
a. Rotation converged in 5 iterations.

Component Transformation Matrix

Compo
nent

.715

.526

.461

-.651

.741

.165

-.255

-.418

.872

Extraction Method: Principal Component

Analysis.
Rotation Method: Varimax with Kaiser
Normalization.