Top notes on clothes/hair in dry stage are

impossible ! Possible, if you read on !

Consumers rate fragrance as the second most
important reason for choosing a consumer good
ahead of most important functional attributes
After use fragrance (post drying) remains the
largest gap in consumer need vs product delivery across all
formats e.g. talcum powder, detergents, soaps and shampoos etc
1
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Introducing MicroCap

Fragrance capsules which deliver

exceptional fragrance performance during use and in dry stage
Formats
MicroCap

WS available as dry powders suitable for wet stage fragrance performance in dry products
MicroCap

Water Insoluble capsules, available as a slurry for dry stage fragrance performance in all products
Features and Benefits
MicroCap

WS
- releases fragrance upon contact with water
- suitable for talcum powders, detergent powders,
powder cosmetics, sanitary napkins and baby nappy
liners, adult incontinence products
MicroCap

- releases fragrance by friction or with diffusion and time,
only when the substrate is dry
- suitable for detergent powders & liquids, fabric conditioners, shampoos, tissue paper, dry wipes,
coatings on packaging, ironing sprays, fabric fragrance sprays, fabrics deodorizers etc.
Microencapsulated
Fragrance for long
lasting, heat stable and
exceptional delivery of
fragrance on fabric,
skin and hair substrates
post the drying stage
Fragrance
Unlimited Freshness Burst
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Point of
Purchase
In wash In wet In wear
MF Encaps
Starch Encaps
Free Perfume
Source: Technical model
When Encaps Deliver
Encaps helps to improve the delivery of
fragrance in later stages of the wash
1
MR Study : TPS 2013
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Technology
Functional microencapsulation through interfacial polymerisation
Is meant for controlled release of fragrance and not for visual or aesthetic appeal
Operates in micro & nanotech scale (0.1 to 20) unlike visual beads which operate in the millimetre scale
(>150)
MicroCap

is not into visual beads/strips format until and unless it helps deliver a better product performance
Variants
Available in >20 different best selling variants
Complex full fragrances e.g. Jovan Musk, Cerruti, Dream Flower Magic
Accords e.g. Sandal, Amber
Notes like Floral, Fruity, Herbal, Woody, Amber, Musk and Fine Fragrance combinations
Custom Fragrances
We work with all fragrance houses on your fragrance brief for developing the most optimized fragrance
combinations.
Tested and Certified at Leading NABL approved laboratories in India for particle size distribution, TGA profile and
active loading, MicroCap

Fragrance remains at the cutting edge of fragrance technology in the world. Give us a
call today to discover why more and more Product Developers and Owners/Stakeholders are vouching for
fragrance delivery from MicroCap

Fragrance.
Ask for your demo today and get the leading edge through MicroCap

Fragrance technology !
MicroCap

WS structure MicroCap

showing release of active

Contact Persons :
Vineet Mital +91 9987 579 770 | Vaibhav Laddha +91 9820 084 485
Pravin Pawar +91 9930 869 684 | Rajendra Pendse +91 9820 296 334
Office Address :
Tanishka Products, VBC, 7
th
Floor, B Wing, Supreme Business Park, Hiranandani Gardens, Powai, Mumbai - 400 076 India.
Tel.: +91 22 4236 9792 | Fax: +91 22 4201 9191 | Email : sales@tanishkaproducts.com
Factory Address :
Gala 14, 1
st
Floor, Building 2, Arihant Complex, Purna Village, Bhiwandi, Greater Mumbai - 421 302 India.
www.tanishkaproducts.com