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This document is a dealership application template that requests information from applicants looking to open a new Volkswagen dealership. It requests corporate details, an overview of the applicant's business, details of the requested franchise, proposed premises, sales point profile, operational overview, sales and business development plans, space and staff planning, requirements for dealership size, and financial projections including sales forecast, product pricing, dealer feasibility summary, profit and loss projection, and cash flow analysis. It aims to gather all relevant information to evaluate an applicant's proposal to become an authorized Volkswagen dealership.
This document is a dealership application template that requests information from applicants looking to open a new Volkswagen dealership. It requests corporate details, an overview of the applicant's business, details of the requested franchise, proposed premises, sales point profile, operational overview, sales and business development plans, space and staff planning, requirements for dealership size, and financial projections including sales forecast, product pricing, dealer feasibility summary, profit and loss projection, and cash flow analysis. It aims to gather all relevant information to evaluate an applicant's proposal to become an authorized Volkswagen dealership.
This document is a dealership application template that requests information from applicants looking to open a new Volkswagen dealership. It requests corporate details, an overview of the applicant's business, details of the requested franchise, proposed premises, sales point profile, operational overview, sales and business development plans, space and staff planning, requirements for dealership size, and financial projections including sales forecast, product pricing, dealer feasibility summary, profit and loss projection, and cash flow analysis. It aims to gather all relevant information to evaluate an applicant's proposal to become an authorized Volkswagen dealership.
Corporate Summary APPLICANT'S DETAILS Corporate Name Trading Name (where applicable) Address
Telephone / Facsimile Nos Internet / E-mail Address CEO / MD etc Dealer Principal (main contact person) VW Group Franchise/s Being Handled (where applicable) Other Franchise/s (where applicable) CORPORATE OVERVIEW Year Founded Description of Business Paid Up Capital Authorised Capital Annual Turnover Profit before Tax Market Share (where applicable) REQUESTED FRANCHISE New Dealership / Sales Point (Name) Opening Schedule PREMISE/S New / Existing Premise/s (3S / 2S / 1S) Owned / Rented Proposed Location VGM Appointed Architect Compulsory Dealership Summary SALES POINT PROFILE New Dealer / Additional Sales Point Trading Name Address Telephone / Facsimile No's Internet / E-mail Address Location Proximity to Nearest VW Sales Point (km) Relationship to Nearest Dealer? Nearest Train Station Landmark Opening Hours; Showroom Opening Hours; Service / Parts Dealership Summary OPERATIONAL OVERVIEW Shareholder(s) Total Investment Land Building Capital Resources (Internal / External) Credit Facilities (where applicable) CARS SALES PLAN NEW CARS APPROVED USED CARS Volkswagen (units) Units 2012 2013 2014 2015 2016
BUSINESS DEVELOPMENT PLAN (Key points only, to attach full details)
Space Planning SHOWROOM Planned Remarks Display Area (m2) Reception (m2) Consultation (m2) New Vehicle Delivery (m2) Boutique items (m2) Total Showroom (m2) Total ACCESSORY Facility (m2) Demonstrator Car Park (units) Sales Visitors Car Park (units) Service Visitors Car Park (units) TOTAL Parking Area (units) WORKSHOP Workbays (units) Workbays Space (m2) Lifts (units) Vehicle Parking Bays / Storage (units) Car Wash (units) PARTS (m2) Storage Space Loading Bays (units) Staff Planning Planned Remarks Top Management Key Personnel Marketing Marketing Manager Finance Finance Manager Sales Sales Manager SC Salesman Administrative Staff Total Sales Service After-Sales Manager Technicians Service Advisers / QC Administration Staff Total Service Parts Parts Manager Parts Staff Total Parts GRAND TOTAL - STAFF * Refer to Slide No. 8 All key personnel's are compulsory at start-up Organisation Chart General Manager
Head - Marketing Head - Finance Head - Sales Head - Aftersales Events / CRM Assistant / Admin Admin Sales Manager Sales Consultants Admin / Accounts Runner / Driver Receptionist / Cahier Tea Lady / Cleaner Driver Service Manager Service Advisors CRM / Customer Care Admin Technical Manager Technicians Parts & Acc. Manager Assistant Receptionist Personnel Requirement for Dealership Tier No Description 500 800 1500 2500 City S'room 1 Director / General Manager * 1 1 1 1 1 2 Head - Sales * 1 1 1 1 1 3 Sales Manager 1 1 1 1 1 4 Sales Consultants * 7 10 22 30 13 5 Head - Aftersales * 1 1 1 1 1 6 Service Manager 1 1 1 1 1 7 Service Advisors * 5 6 10 15 8 8 Customer Care * 1 1 2 3 2 9 Technical Managers * 1 1 1 1 1 10 Technicians * 8 8 15 20 15 11 Parts & Accessory Manager * 1 1 1 1 1 12 Store Assistant * 1 1 1 1 1 13 Head - Finance * 1 1 1 1 1 14 Finance Asst 1 1 1 1 1 15 Head - Marketing * 1 1 1 1 1 16 Marketing Asst 1 1 1 1 1 17 Administrative Staff 17.1 Admin Asst 1 3 4 5 4 17.2 Account Asst 1 1 1 2 1 17.3 Receptionist * 1 1 2 2 2 17.4 Runner * 1 1 1 2 2 17.5 Tea Lady * 1 1 1 2 2 17.6 Driver 1 1 1 2 2 Total Headcount 35 43 69 93 61 * Compulsory at Dealership start-up phase Information on <Location Name> Demographic Google Map include all competitor locations, major hypermarkets, business areas and housing areas. Street map zoomed in view of the proposed site Population age, gender, race,
Information on <Location Name> Economic Information on <Location> Vehicle Population & Competitor Analysis Vehicle Population past 5 years sales figure for <Location> In depth competitor Analysis i.e. Honda, Toyota, Nissan, Peugeot, Kia, Ford, Hyundai, Mazda, BMW (model breakdown)
Project Timeline A detailed project timeline to be provided including all major milestones. All approval (such as CF, Bomba inspection, drawing approval) should be taken into consideration
Layout Plan of the Proposed Showroom A detailed showroom and workshop layout to be provided. All drawings i.e. Elevation, Front to be included
Pictures of the Actual Site Sales Forecast 2012 2013 2014 2015 2016 Sales Forecast (Units) Model Breakdown* Unit(s) Unit(s) Unit(s) Unit(s) Unit(s) 1. Existing and Future Models Polo Polo GTI Polo Sedan Golf Golf GTi Scirocco 1.4 EOS Jetta Cross Touran Passat B7 (CKD) Passat B7 (CBU) CC Tiguan Sharan Touareg Scirocco R Golf R New Beetle 1.2 New Beetle 2.0 Total Sales Forecast No Model NSP (RM) 1 New Beetle 1.2 TBC 2 New Beetle 2.0 TBC 3 Passat B7 (CKD) 170,888 4 Passat B7 (CBU) 184,888 5 Polo GTI (3 Door) 166,888 6 Polo GTI (5 Door) 169,888 7 Cross Touran 166,888 8 Touareg 428,888 9 Jetta 149,888 10 Golf R 268,888 11 EOS 257,888 12 Tiguan 236,888 13 CC (Comfort) 225,888 14 CC (Sport) 243,888 Product Pricing No Model NSP (RM) 15 Golf 155,888 16 Golf GTI 209,888 17 Polo 108,888 18 Scirocco 1.4 188,888 19 Polo Sedan 99,888 20 Sharan 245,888 21 Touareg Hybrid TBC 22 Scirocco R 279,888 Dealer Feasibility Summary I. Sales Operations (No. of Units) No Description (RM) 1. Sales Forecast (Units) Sales Turnover Cars (List price*Volume) 2. Cost of Sales Cost of Cars Bought (A) Gross Profit (RM) 3. Other Income Finance Commission Variable/Incentive Margin (%) (B) Total Gross Profit (RM) (A) + (B) 4. Operating Cost Total Direct Costs (discount, promotion, B/G, etc) Total Human Resource Cost (salary, training, etc) Total Overheads Cost (C) Total Operating Cost Sales Net Profit Before Tax (B) - (C) 0 II. After Sales Operations After-Sales Income Cars Parc Assume at 75% Sales Volume Total Yearly Gross Profit Total Yearly Operating Cost Yearly Profit/Loss (After-Sales) Grand Total Profit & Loss Return on Sales (ROS) Breakeven (units) Dealership Format P&L Projection Cash Flow Marketing Plan Additional Information Company Secretary Forms i.e. Form 9, 24, 49 Bank Guarantee Statements Information on other dealerships owned if any sales figures, product mix for the past 5years
This template is for reference only. Any additional information should be included.