Marketing course

http://www.kutztownsbdc.org/eLearningCourses/sba-marketing.asp
http://www.smallbizu.org/m101/
http://marketresearch.about.com/od/market.research.techniques/a/Market-Research-101-Research-
Instruments.htm
http://www.masterclassmanagement.com/ManagementCourse-MarketResearch.html

TechSci Research
ICMR - Indian council of market research
Gerson Lehrman Group India Pvt. Ltd
Accenture

1.Introduction to Market Research & Data Analytics
Market Research
Role of Market Research & Data Analytics
Data Analytics for Management
Data collection - primary and secondary
Preparing Data Sheet & Data Processing
Data Summarization: Tabulation, Cross Tabulation, Frequency distribution
Analysis of variance
2. Multivariate Data Analysis-I
Regression Analysis
Simple and Multiple Regression Analysis
Logistic regression
Cluster analysis
Tree Classification
Factor analysis
3. Multivariate Data Analysis-II
Conjoint analysis
Correspondence analysis
Advanced Multivariate Data Analysis Neural Network Models & Structural Equation Models
4. Forecasting Methods
Moving average and Exponential methods
Decomposition method
ARIMA models
5. Data Analytics @ Work
Data Management: validation and cleaning
Working with Clients
Presentation and report writing
The candidate should have should knowledge of market size calculation & forecasting, swot analysis, pest analysis,
porters five forces, multivariate analysis, industry risk analysis, product positioning matrix, etc.

Secondary research (One Source, Hoovers, Factiva, Lexis-Nexis,Thomson Research, EIU & Bloomberg)
Tracy.Bartlett@acuigen.com


www.bonamyfinch.com/advanced-analytics
Contact:p.poyser@bonamyfinch.com


www.critical.co.uk
Contact:Nigel.Marriott@critical.co.uk


www.data-build.co.uk
Contact: debs.secker@data-build.co.uk


www.discoveryres.co.uk
Contact:Trish@discoveryres.co.uk


www.djsresearch.co.uk
Contact:esimmonds@djsresearch.com


www.edigitalresearch.com
Contact:caroline.murray@edigitalresearch.com


www.cie.uk.com
Contact: kate@facts.uk.com



www.illuminas-global.com
Contact: Martin.Cary@illuminas-global.com


www.insites-consulting.com
Contact: robert.dossin@insites-consulting.com


www.jraresearch.com
Contact: matt@jraresearch.com


www.mtmlondon.com
Contact:natalie.hunt@mtmlondon.com


www.mystery-shoppers.co.uk
Contact: valerie.cook@mystery-shoppers.co.uk


www.nsresearch.com
Contact: lhardman@nsresearch-uk.com


www.quadrangle.com
Contact: recruitment@quadrangle.com


www.youthsight.com
Contact:ben@youthsight.com


www.redshiftresearch.co.uk
Contact:Jane.Hales@redshiftresearch.co.uk


www.skopos-mr.co.uk
Contact: Jobs@SKOPOS.info


www.sparkler.co.uk
Contact: Eleanor@sparkler.co.uk


www.strategir.co.uk
Contact:esergeant@strategir.co.uk
1. Marketing and Its Interface with Marketing Research
2. Introduction to Marketing Research and Planning the Research Process
3. Research Design
4. Sampling
5. Data Collection Methods
6. Measurement Approaches
7. Understanding Data Analysis
8. Advanced Data Analysis
9. Communicating Research
10. Global Marketing Research
11. Trends in Marketing Research