Research Methods for Managers in an International Context

Research
Methods for
Managers in
an
International
Context
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Research Methods for Managers in an International Context

INDEX
1.0 Executive Summary...........................................................................................................3
2.0 Topic....................................................................................................................................3
2.1 Problem statement..................................................................................................3
2.2 Problem significance and background.................................................................3
2.3 The questions which arise are...............................................................................4
3.0 Case study for referring the topic.....................................................................................4
4.0 Literature review................................................................................................................5
5.0 Theoretical framework......................................................................................................7
5.1
Variables.......................................................................................................................7
5.2 The study setting...........................................................................................................8
5.3 Data collection..............................................................................................................8
5.4 Statistical analysis........................................................................................................9
6.0 Conclusion.........................................................................................................................12
7.0 Recommendations............................................................................................................12
8.0 Reference...........................................................................................................................13
9.0 Appendix...........................................................................................................................15

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Research Methods for Managers in an International Context

Research Methods for Managers in an International Context

1.0 Executive Summary:
To survive, everyone need is food without that no life exits so it cannot be neglected that
easily. So people are finding varieties of food to eat apart from home food, in which fast-food
is the latest trend. There are many restaurants available to provide this fast-food to customers,
they mainly concentrate on customers satisfaction and good service on time. But where there
a market exists on contras there exists competitors. In this present business world the market
will never allow any kind of a business to run single without competitors. Any how the
businesses in the market have to overcome this competition, which may come at any time
during its presence in the market.
In the past few years India had seen many improvements in the fast-food section. In the past
years Taj Restaurants is the only local restaurant to provide this fast-food facility and can
cater its Indian customers. When the foreign companies like Pizza Hut, KFC, and Mc
Donalds has emerged into the India market Taj Restaurants faced a large competition. These
foreign franchises operated in well planned way to attract Indian customers this lead to the
failure of Taj Restaurants to retail its customers. The customers moved easily towards these
restaurants as they provided a number of varieties of tastes which was never seen by Indians.
This people got a chance to taste new varieties in their places itself so this made Taj
Restaurants to fail in its own home town, and hence it reduced its economy and Indian
economy too very badly. This analysis explain why Taj Restaurant failed and its causes and
also explains what it should do to come back to its position again using a survey report
conducted on a sample of people.

2.0 Topic:
How the local food chains can be competitively beneficial than the international food
chains?
2.1 Problem statement:
What affects when a worlds popular food chain will enter then local region and what the
choices are taken by the local people from foreign and local food chain and the threat to the
local food chain business?

2.2 Problem significance and background

If any new restaurant is opened in the market it will be profitable to the owners and appraise
the related people, because food is the main cause of life. Everything will be fine until and
unless a competitor doesnt enter but when a world famous food chain enters to compete then
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what local food chain will do to retain in the business and to attract the customers who are
diverting to the new trends of food by foreign companies. And how can it work with this new
trends and varieties of foods offered by the competitors.
Now well see what kind of the problems are faced with some examples. In many parts of
India Taj Restaurants are providing the fast-food facility and it is working as a local food
chain in India. Until the arrival of KFC, Pizza Hut and Mc Donalds, Taj has been the top
restaurant. It was the best option for the fast-food lovers, and it maintained as a successful
business legend till 1990, but people started to search for new varieties of restaurants. But
even though Taj Restaurants still survive its economical growth is not improving.
2.3 The questions which arise are:
The questions arise are who is the owner of the Taj Restaurants and which country does it
belongs to and who will operate the international food chains in India? What are the affects
when a international food chain enters India and what will be the Indian economy and local
food chain economy due to foreign food chains?
The answers will be: Taj Restaurants belongs to India and owner is an Indian. And the
international food chains are owned and operated by biggest companies in USA like KFC,
McDonalds and Pizza Hut.
The drawbacks of local food chain business to fail are because of the Indian food chain like
Taj Restaurants, Kamat hotels etc and also of the Indian government where they are corrupted
or dont work properly. Hence the problems are:
1) How to give business and job opportunities to the local people?
2) How to help the local food chain business?
3) How to improve the Indian economy by neglecting the rivals with the competitors of
international companies?

3.0 Case study for referring the topic

To solve this problem let us consider Mr. Zubair Kazi case, we prefer this Kazi Food Corp.
USA case because the owner Mr Zubair Kazi is a born hard working man he worked as a dish
cleaner in a restaurant in US in 1969.
Mr. Kazi operates nearly 250 restaurants in USA and employed more than 5,000 workers, and
he ranked as the second largest restaurants owner in USA. To attract the customers Mr. Kazi
improved the interior and exterior decorations by taking loans. He also improved the cooking
standards, and he furnished well by fixing new interiors. The restaurants started earning more
profits because of the hard work and dedication of the workers. Later after one year he sold
the restaurant for profit and with that money he bought two restaurants. He bought the
restaurants which are in loss and then maintained them with new interiors and provided a
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good quality food. He also motivated workers in a planned way and now these twp
restaurants started making profits. Now he planned to open his own brand restaurants under
Kazi Food Corp. With more than 5000 employees working in 250 restaurants Mr. Kazi get
profit of 80 million US Dollars per annum.
Any person can taste a specific food for only one time and never tries to eat daily or
continuously for few days. People always like changes in the tastes and finds new foods. No
one can eat Chicken burger for ten days daily? Is that possible, usually no one tries. So to find
a variety in tastes is a positive thing and not lead any negative effect. If this is tried by Taj
Restaurants then in future if a person finds Taj Restaurant and Mc Donalds, Pizza hut or
KFC he may choose Taj to find new tastes offered.

4.0 Literature review`

Any business has to face competitors in its life span in business there will always exists a
competitor in any kind of business. There are millions of people and thousands of
organisations working in other countries away from own citizenship whereas millions of
people work in their own country with own citizenship for foreign ownership companies. So
the competition may be from foreign-owned subsidiaries, or from foreign products and
services, or also from US firms which now taken by international entity. (Kak Anjana, 2002)
This means if the business is local or international there is "no place to hide" for business.
The only large firms which are from the most developed countries can enter the international
business, was an old assumption which was not at all true. Any kind of the business cannot
"pretend" as it cant relate or link to the global market. (Kak Anjana, 2002)
This leads to two types of conflicts to arise and both supports the topic that todays business
is international in scope. The major and first conflict is that all kind of firms irrespective of its
location, scope of activity and size, will affect the values, behaviour and changing attitudes
which will come from other countries and culture which facilitate its markets, employees and
inputs. The second one is the employees and customers world-wide will expect the worldwide products and services from the better organisations in the most-developed countries
which can compete with world-class service, management, speed and quality. (Kak Anjana,
2002)
Any organisation with available resources and working abilities can become competitively
advantageous, and if the company has copy free advancements then it will be tough to the
competitors to copy them and also should spend more money to try it. (DENNIS R.
BRISCOE, Ph.D)
As (Adam Patrick said) "We've taken over a lot of distressed businesses; this is nothing we
can't handle." (Sacha Mendelsohn, 2002)
The firm has to concentrate on improving the international standards in order to increase the
competitive advantages in the international organisation. The human resource professionals
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have to focus a lot to motivate the employees to work on the process of internationalization,
and this may help the firm to move again with controversy firms again in the global firms.
This makes the new agenda for HR professionals and new demands on the HR activities.
(DENNIS R. BRISCOE, Ph.D.)
As (Chris Scanlan said) There is a culture in the Foods system that is very hands-on and
customer-oriented; that leadership starts at the top. (Susan Sunderland, 2007)
As (Steve Johnson, said),It's hard to get people to apply. It's real, real tough and very
competitive. We're doing this to just give a little added bump to have people come out and
give us a try. (Taj Staff, 2006)
The fast-food restaurants need essential ingredients to maintain high quality, taste. They
should check whether the supply is continuous or not. The basic ingredients include fish
fillets, chicken patties, beef, orange juice and French fries, and they will be the compulsory
menu in the fast-food restaurants. The restaurant chain will supply these products and
distribute to warehouses and then the restaurant will make them into finished food products.
Apart from this Western-trend of fast-food the restaurants are now including Chinese food
which was taken on the customer demand and importance.
As (Juan Mujica, said), Kazi Foods appreciates its employees for their service, since Kazi
acquired the local KFC franchise earlier this year, for their years of service with the KFC
family, and for providing great service and food to the Virgin Islands community. (Tom
Bolt, 2006)
As (Steve Johnson said), Consumers have been asking for it for years, and more people are
health-conscious, he adds. This is good for us, and its good for our core customers who
visit us regularly. This will bring us new customers as well. (Sacha Mendelsohn, 2002)
In the Chinese market also KFC became famous along with the three major markets like
Guangzhou, Beijing and Shanghai, and also in the main cities like Liaoning, Jiangsu,
Zhejiang, Sichuan, Fujian and Guangdong.
The local fast-food restaurants in China are getting ready to face these new and powerful
entries like KFC.
As (Steve Johnson said),Over the next few years, Kazi Foods will invest millions of dollars
in renovations and construction of new locations in Hawaii for its KFC and Burger King
operations. This work will include increases to customer capacity and updates to restaurant
ambiance. (Taj Staff, 2003)

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5.0 Theoretical framework

The local fast-food businesses and the local customers buying behaviour in the fast-food
market are the dependent variables. The important topic to discuss is the local food chain
markets have to face the international food chain market, where the foreign business entering
the market id considered as independent variables.
There are many impacts for each and every factor in the businesses life span if the businesses
are globalizing, and hence day by day moving of many businesses into the international
business market increasing. Therefore it is leading to many rivals between the organisations
and every organisation is preparing to find new innovative methods to make a unique
competitive advantageous methods. The organisations are facing competition from local
participants and also from international entries.
By targeting the market share of the Local fast-food businesses the foreign franchises can
affect them a lot and match them to compete. This can be achieved by holding the local
customers in their hands and also attracting them by providing the best offers. The foreign
competitors can easily convince the local buyers towards them by giving new offers and
turning them to their brands by leaving the local brands.

5.1 Variables
Independent Variable:
The foreign competitors coming into a particular place in the local fast-food business market
is considered as independent variable. Here we interested about the foreign competitors
influence on the local market and their capacity to divert the customers to their side in a given
particular area only when, the foreign franchises enter that area.
Dependant Variable:
The dependent variable will be the influenced by the independent variable, the complete
report analysis will explain how the foreign fast-food businesses will influence the local fastfood businesses from the changing behaviour of the customers to divert from local fast-food
to foreign fast-food in a considered local place.
Intervening Variable:
The foreign competitors will target on the local customers and their behaviour. So the foreign
businesses will focus on the shares, they try to increase their shares by attracting the local
buyers to their new offers from the local fast-food. By this the foreign businesses shares are
increased and local businesses will reduce a lot, and thus the foreigners will win race of the
market share. Hence they can acquire strong roots in the said market.

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5.2 The study setting

The research is done always in a planned setting and this is also an associated research we
can say it is a field research and we can also see many variables from the questionnaire which
impact our problem.
The unit of analysis are fast-food chains or an industry.
This research is also known as cross-sectional study since the data we obtained is used to
solve the research problems.

5.3 Data collection

Interview
To see the customers interest towards the foreign fast-food chains from the local fast-food
we first consider 30 members of a small sample and analyse them. After the analysis i.e.,
(talking with taken sample people) the result came is that the maximum the youngsters likes
varieties of tastes in food as they are normal class than the working class. The main intension
of this analysis is to know the important factors impacting the customers choices, and also to
know why these youngsters are choosing the varieties in the food and changing to other food
chains constantly. Apart from this we also asked them about the another factor that what a
local food chain should do to become stronger in the food market if a foreign food chain enter
to compete.

* How can local fast-food chains competitive advantageous than the international fast-food
chains?
The international fast-food chains focused on the urban people and their interest to fast-food.
After knowing their fascination towards fast-food the foreign companies like Mc Donald s,
Pizza Hut and KFC opened their outlets in India.
* What kind of factors does the local fast-food chains take care of?
If am coming home from a night shift job and feeling dam hungry and passing through the
road where Taj Restaurant is there so to fill my appetite it will be easy to go, instead of
waiting till home comes and cooking late night after totally exhausted due to job. If India
provides mid-night meals, increasing the number of fast-food restaurants which are open till
late night, and 24 hour service and late night dinner restaurants than the early-closing food
chains. Now a days people are attracted to restaurants which are comfort and easy accessible.
* And what is the final decision to improve the local chains?

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I have noticed by seeing many countries that all of them are operating the same process in
their cities like malls, restaurants, clothing stores etc. So the people and government should
think about these local food chains and help these businesses to live in the market and also
should encourage and support them to operate better.
The local food chain in India is Taj Restaurants and it should enlarge their business by
maintaining best quality of food with reasonable price. It should also able to compete by
facilitating varieties of food.

5.4 Statistical analysis

By taking the sample size of 30 and doing the statistical analysis of Taj Restaurants and other
foreign food chains with different factors is elaborated as follows:
* GENDER: male/female
ANALYSIS RESULT:
There were 70% of female consumers and only 30% of male consumers from the normally
selected sample of 30.
* Student, employee, others
ANALYSIS RESULT:
The survey report indicates that there were 63% people are students and the left over 37%
people are employees working in different companies. Thus if we observe we can see that the
youngsters are more interested to eat outside than normal working class in the locality.

Q1. In a month how many times do you eat out ?

* Once
* Twice
* Thrice
ANALYSIS RESULT:
In the survey conducted among 30 random selected sample the column charts shows 37%
people prefer to eat outside at least once or twice in a month, while 26% only interested in eat
thrice in a month. This indicates that the maximum of the customers prefer once or twice in a
month to their interested fast-food restaurant.

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Q2. Do frequently visit the fast-food chain?

* Yes
* No
ANALYSIS RESULT:
Only 50% customers like to visit the fast-food chains frequently and 50% prefer to eat in their
home, so there are only 50% of people who shows interest in fast-food chains.

Q3. Which of the fast-food chains is most frequently visited?

ANALYSIS RESULT:
The most of the random selected sample people likes fast-food chains which are Mc
Donalds, Pizza Hut and KFC. And some other likes to go local food chains which are close
to them and also convenient to go. Random conducted survey shows 23% prefer McDonalds,
27% prefer Pizza Hut and 27% prefer KFC and 20% prefer the other fast-food chains which
are not that popular as these KFC, Pizza Hut etc.

Q4. The main reason why the maximum people prefer these fast-food chains on scale of 1-6
ANALYSIS RESULT:
Most of them preferring other fast-food chains than Taj Restaurants are due to the varieties of
taste offered, and the next reason will be the quality which plays an important role to attract
the customers to their fast-food chains side rather than Taj Restaurants. Customers are mainly
interested about the menu, service and price where all are equally preferred, but not about the
external environment which is preferred by very few people.

Q5. The fast food chains preferred on the basis location of the stores?
ANALYSIS RESULT:
The survey which is conducted on the random selected sample shows that fast-food chains
are preferred if they are available through out the city. 73% people are preferring if the fastfood are convenient and have near by stores, and 27% people said no to the preference of the
fast-food chain location.

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Q6. Would you recommend your preferred fast-food chain to others?

ANALYSIS RESULT:
On the result of 30 sample size 53% customers are interested to motivate other people whom
they know to prefer they liked fast-food chain. Some of the customers said that they wont
recommend if they are not satisfied with the fast-food chain. 17% were very much interested
to tell about the restaurants choices. 14% said that they dont know about it, 10% and 6%
they said that they are not interested to recommend the fast food to their friends.

Q7. Have you tried Taj Restaurant at least once or not?

ANALYSIS RESULT:
30 sample customers were enquired that they have tried Taj Restaurants food or not. 37%
gave a positive answer that they went and the remaining 63% answered not positively they
said they have not went and tried Taj Restaurants food.

Q8. Finding the Taj Restaurants performance based on the following criteria.
ANALYSIS RESULT:
From the survey analysis on 30 samples size on Taj Restaurants customers, many of them
said that its the service offered is not good and because of this fact there is decrease in sales.
And maximum people agree that it provides quality, neatness, and variety and the only one
defect is that there are not good at service and maintenance of the restaurant.

Q9. Taj Restaurants are located conveniently?

ANALYSIS RESULT:
The random survey on the samples taken only 60% of the customers said that Taj Restaurants
are conveniently located. And 40% accept that if these restaurants are located very
conveniently they would more often go to these restaurants.

Q10. What is your opinion on loosing popularity of Taj Restaurants and the main factors
influencing it on the scale of 1-7.
ANALYSIS RESULT:

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From the 30 sample size survey 83% believe that Taj restaurants lost its popularity due to the
entry of the international competitors. Maximum of them think that quality and service of the
global food chains are causing to loose its popularity. One more factor is to enhance the
service than the global businesses.

6.0 Conclusion
On the survey report we can declare that the international food chains are attracting factors in
the local market, and this is done from its entrance into the local market. There are lot of
probability to regain local restaurants customers back and also can retain its lost popularity.
The local markets are affected a lot especially we can see decline in the local operator Taj
Restaurants due to the entry of the international businesses into Indian market, the global
markets done this by maintaining its standards. The foreign chains became successful in the
global market it can become successful in our local markets also easily with improved
methods. Thus the local restaurants are failing in the market, and Taj Restaurants are the best
example which it faced loses both in business and economy.
The foreign companies operated unique marketing strategies and local markets were unable
to imitate and moved away from the market and the customers also changed their options.
This situation is still continuing without any change and from our survey analysis many
consumers suggested Taj Restaurants to modify the defects very fast. A very big drawback to
the Taj Restaurants is that 63% of consumers havent tasted its food, and this is a serious
issue to discuss since it has been in the market since long time in its local town. There is huge
decrease in the profits of it because of its service and accessibility.
By adopting good methods and new innovations Taj Restaurants can regain its consumers
back and also the profits can be improved extremely. By considering the good methods taken
up by the Taj Restaurants as competitively advantageous and compete then it can grow
quickly, and it can also able to find the threats and face them confidently.

7.0 Recommendations
From our survey many respondents recommended Taj Restaurants to improve and become
competitively advantageous over the foreign fast-food markets.
After the entry of foreign markets since ten years in local markets they played many tricks to
catch the customer with innovative thinking. So due to such fascinating tricks and new
attracting offers the consumers diverted easily from Taj Restaurants to these foreign entries.
Taj Restaurants should think again in its advertising strategy and promoting campaigns. To
convince the customers easily in less time the most adopted method used in this media
generation is advertising in the media channels. So Taj Restaurants should use this number of
mediums available to advertise like radio ads, personalised advertising, hoardings and
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billboards, print media and the most important and useful of all mediums is electronic video
media i.e., television advertisements.
The pricing is the next main factor for customers to change Taj Restaurants position in the
market. Basically it is a locally operated chain of market consumers may expect the prices are
comparatively low than the foreign food chains, due to the societal mindset there are always
conflicts when the local and foreign chains are discussed. By reducing the price of the Taj
Restaurants products will become advantageous than foreign food chains to improve profits.
Another important factor is location of the branches in many parts of city. From survey report
conducted on the Taj Restaurant consumers many said that they can easily find the Taj
Restaurant stores in their location and can also convenient to reach the location. Even though
few of them suggested open new branches in some places.

8.0 REFERENCES
Business Publications Staff Feb 13, 1998,KFC franchisee spreading company wings
http://findarticles.com/p/articles/mi_qa5295/is_199802/ai_n24333597; Accessed on 9th May,
2011
DENNIS
R.
BRISCOE,
Ph.D.,
Learning
to
Thrive
http://www.globalhrnews.com/story.asp?sid=68; Accessed on 9th May, 2011

on

Chaos

Kak Anjana, December 1, 2002, Sustainable Competitive Advantage with Core Competence
http://www.highbeam.com/doc/1P3-682851121.htm; Accessed on 9th May, 2011
Marr,
Jack,Hatfield,
Alcinda,
Tuesday,
July
1
1997,
AgExporter,
http://www.allbusiness.com/agriculture-forestry-fishing-hunting/629536-1.html; Accessed on
4th May, 2011
Sacha Mendelsohn, Friday, July 5, 2002, US Foods acquires Hawaii Burger Kings,
http://www.bizjournals.com/pacific/stories/2002/07/01/daily61.html; Accessed on 4th May,
2011
Susan Sunderland, Wednesday - March 28, 2007 Something To Crow About
http://www.midweek.com/content/story/midweek_coverstory/something_to_crow_about/P1/;
Accessed on 9th May, 2011
Tom Bolt, November 1, 2006, Kazi Foods Closes Buccaneer Mall Restuarant,
http://lawblog.vilaw.com/2006/11/articles/labor-employment/kazi-foods-closes-buccaneermall-restuarant/; Accessed on 10th May, 2011
Torres Kitamura, August 1, 2004, A whopper of a tale.(Kazi Foods)(Kazi Foods Hawaii),
http://www.highbeam.com/doc/1G1-120350663.html; Accessed on 9th May, 2011

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Equitymaster (2009, July 10). Country analysis of India according to Hotel Industry.
Retrieved 10th May, 2011 from, Web site:
http://www.equitymaster.com/research-it/sector-info/hotels/

Hospitalityebusiness (2010). Marketing strategy of Steigenberger Hotel Group. Retrieved

7th May, 2011from, Web site:

http://www.hospitalityebusiness.com/?chebs=hebs_ppc&s_kwcid=TC|14432|hotel
%20marketing%20strategies||S|b|2599870157

Professor Khan, R (2010). Taj Hotel Resort and Palace. Retrieved 10th May, 2011 from,
Web site:

http://www.slideshare.net/mukesh_24pandey/taj-hotel

Scribd (n.d.). Indian Hotel Industry. Retrieved 10th May, 2011 from, Web site:
http://www.scribd.com/doc/26045770/indian-hotel-industry-analysis

Slideshare (n.d.). Analysis of Hospitality sector of India. 6th May, 2011 from,
Web site:

http://www.slideshare.net/ashwin891/project-on-taj-hotels

Startupbizhub (2010). Country analysis of India according to Hotel Industry. Retrieved

5th May, 2011 from, Web site:
industry.htm

http://www.startupbizhub.com/swot-analysis-of-hotel-

Tajhotels (n.d.). Company information of Taj Group of Hotel. Retrieved 10th May, 2011
from, Web site:
http://www.tajhotels.com/abouttaj/companyinformation/default.htm

Tajhotels (n.d.). History of Taj Group Hotel. Retrieved 9th May, 2011from, Web site:
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http://www.tajhotels.com/abouttaj/companyinformation/HistoryOfTaj.htm
Tata (2011). Taj Hotel Marketing Plan. Retrieved 10th May, 2011 from, Web site:
http://www.tata.com/company/Articles/inside.aspx?artid=dFw8+5jIA6A=
9.0: Appendix
Questionnaire
------------------------------------------------Top of Form
------------------------------------------------This survey intension is to find the affect of foreign fast-food chains over local fast-food
chains. It will explain how the buyers are diverting away from local food chains to foreign
food chains, and what efforts kept by these local food chains to bring back its old consumers.
Age: _____
Gender:

Female

Occupation: Student

Male
Other__________

1. How many times you would like to eat outside in a month?

Once
Twice
Thrice

2. Do you come to fast food restaurants regularly?

Yes
No

3. What is the preferred one to visit frequently?

Pizza Hut
Mc Donalds
Any other preferred one______________

4. Can u reason why you what attracted in this given fast-food chain?

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Menu
Price
Service
Restaurant environment
Quality

________
________
________
________
________

5. Are the preferred fast-food chains stores located conveniently to the people all over the
city?

Yes
No

6. Can u elaborate your preferred fast-food chain from the following criteria? (Tick the
chosen number)
| Strongly Agree
Somewhat Disagree |

| Neutral

| Somewhat Agree

| Strongly Disagree

The service offered is appreciable

|1

|2

|3

|4

|5

The food quality is great

|2

|3

|4

|5

The food is delicious and tempting

|1

|2

|3

|4

|5

The price is affordable

|2

|3

|4

|5

|1

|2

|3

|4

|2

|3

|4

|5

The restaurants can be easily accessible

1|2

|3

|4

|5

from all parts of the city

|1

|2

|3

|4

|5

The menu has number of good varieties

|1

|2

|3

|4

|5

|1

|1

Will u suggest this restaurant to othe people

The food served is fresh and hot

|1

|5

7. Is the preferred fast-food is satisfactory?

Satisfied

Very Satisfied

Very unsatisfied
3

Unsatisfied
4

Neutral
5

8. How much most likely to recommend the preferred fast-food chain to others like
colleagues or friends?
Unlikely

Very unlikely

Very likely

Likely

Neutral

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9. Do you at least eat Taj Restaurant food once? (If no then omit the next three questions)

Yes
No

10. Can you rate Taj Restaurants on the following criteria? ( more than one option can be
selected)

Menu
Service
Quality
Restaurant environment
Price

________
________
________
________
________

11. Can you elaborate Taj Restaurant on the following criteria?

| Strongly Agree
Somewhat Disagree |

| Neutral

| Somewhat Agree

| Strongly Disagree

The service offered is appreciable

|1

|2

|3

|4

|5

The food quality is great

|2

|3

|4

|5

The food is delicious and tempting

|1

|2

|3

|4

|5

The price is affordable

|2

|3

|4

|5

Will u suggest this restaurant to others PEOPLE

|1

|2

|3

|4

The food served is fresh and hot

|2

|3

|4

|5

The restaurants can be easily accessible

1|

2|

3| 4

|5

from all parts of the city

|1

|2

|3

|4

|5

The menu has number of good varieties

|1

|2

|3

|4

|5

|1

|1

|1

|5

12. Are the Taj Restaurants stores located conveniently to all the people in the city?

Yes
No

13. From the entry of the foreign fast-food restaurants like Pizza Hut, Mc Donalds and KFC
in India how the Taj Restaurants popularity affected?
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MSc MANAGEMENT

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Research Methods for Managers in an International Context

Its popularity is in the same position

it has lost popularity
it has gain popularity

(If you choose it has lost popularity then please omit the next question)
14. In your opinion can you rate the main probable factors of Taj Restaurants popularity
lose?

Best pricing from competitors

________
Best quality food from competitors
________
Better brand images of foreign brands
________
Best service from competitors
________
Easy availability of foreign brands in the local place
________
Societal thinking to prefer foreign brands than local ones________

15. What can you suggest that Taj Restaurants to do to get back its consumers back freom the
foreign fast-food chain competitors?
____________________________________________________________

__________________
____________________________________________________________

__________________
____________________________________________________________

__________________
16. Our questionnaire was:
Excellent

Good

Interesting

Bad

Boring

18
MSc MANAGEMENT

SID: -1025178