CHRISTINA HARDISON

CHARDI@WHARTON.UPENN.EDU
WWW.CHRISTINAHARDISON.COM
EDUCATION

The Wharton School, University of Pennsylvania, Philadelphia, PA

Expected May 2015

Candidate for Bachelor of Science in Economics, Concentration: Marketing

Relevant Coursework
Intro to Marketing
Consumer Behavior
Models for Marketing Strategy

Video Production I
Intro to Screenwriting
Art and Business of Film

WORK EXPERIENCE

New Product Development Intern, MRY (RepNation)

June 2014-August 2014

Developed concept for new Task Tracker feature for RepNations online and mobile platforms
Analyzed SEO and Metatags for RepNation website through Google Analytics and Webmaster Tools
Created competitive analysis for digital brand ambassador platforms and campus rep programs
Pitched new strategy and creative for Pizza Hut client and MRY executives with team winning overall
best intern presentation

Campus Brand Ambassador, Coca Cola

February 2014-May 2014

Engaged students with the Diet Coke brand through social media activations via Facebook and Twitter
Promoted Diet Coke brand through presentations and events with campus student organizations

Founded and facilitated leadership development program for 20 high school students that culminated
in two $1250 service projects
Served as project manager for college mentoring event and coordinated event branding, recruitment,
and development with a successful turnout of 150 high school and 100 college students
Led programming for 5 committees for student led non-profit including marketing, development, and
mentoring as well as volunteer activities for 40 general body members

Vice President, Youth Action

September 2012-September 2014

LEADERSHIP EXPERIENCE

Founder and Showrunner, Penn Griot

September 2014-Present

Founded student-run YouTube channel that showcases Penns black community through filmmaking
Serve as director and editor for five ongoing miniseries using Adobe Premiere and Final Draft
Design and manage Tumblr and Facebook page to promote Penn Griot content to students

Promoted unity and collaboration for the 28 black student organizations and 800 community members
on Penns campus through biweekly general body meetings, leadership retreats, and campus initiatives
Led programs on issues related to academic success, financial support, and mental health services such
as the creation of a student/faculty dinner series and a networking event featuring graduate students

Political Chair, UMOJA Board

Programming Chair, Black Student League

January 2013-December 2014

September 2012-May 2013

Coordinated 9 events and service programs for 60+ general body members
Created and managed social media promotions through the creation of Facebook fan page

ADDITIONAL ACTIVITIES

Member, Alpha Kappa Alpha Sorority, Inc.

Member, Onyx Senior Honor Society
Columnist, The Daily Pennsylvanian

April 2013-Present
March 2014-Present
September 2014-Present