Arreza, Keishma Ann C,

The idea
Of
What do we mean by
PACKAGING?
Packaging is the science, art, and
technology of enclosing or protecting
products for distribution, storage, sale, and
use. Packaging also refers to the process of
design, evaluation, and production of
packages.
TYPES OF PACKAGING
PRIMARY
SECONDARY
TERTIARY
PRIMARY PACKAGING-Smallest unit of distribution or use.
-Indirect contact with the content.

FUNCTION:
Protective Function
Storage
Loading & Transport

SECONDARY PACKAGING- Outside primary packaging, perhaps used to
group primary packages together.

Sales Function
Promotional
Service & Guarantee

TERIATIARY PACKAGING- Used for bulk handling, warehouse storage and
transport shipping.



EXAMPLE:
Importance of packaging:
Some of the major significance of packaging can be detailed as follows:

* Can make a product more convenient to use or
store, easier to identify or promote or to send out a
message.








* Packaging is of great importance in the final choice
the consumer will make, because it directly involves,





APPEA
L
INFORMATI
ON
CONVINIENCE
The paramount concern of packaging is the reach ability
of the product without any damage. No matter where and
how the products are transported or shipped, they arrive
at the customer's door in working condition without need
of repair or adjustment.


protect and preserve the contents during
transit from the manufacturer to the
ultimate consumer.
PROTECTION &
PRESERVATION
most products must be contained before they
can be moved from one place to another.
to maintain the quality of the product and
reach ability of the product in the consumer's
hand without spillages.
CONTAINMENT
A major function of packaging is the
communication of the product. A package
must communicate what it sells.
COMMUNICATION
PURPOSE:
Have you noticed how similar the packages of
some products are to the packages of their direct
competitors?
Packaging decisions are important for several reasons including:

Protection Packaging is used to protect the product
from damage during shipping and handling, and to lessen
spoilage if the protect is exposed to air or other elements.

Visibility Packaging design is used to capture
customers attention as they are shopping or glancing
through a catalog or website. Packaging designs that
standout are more likely to be remembered on future
shopping trips.

Added Value Packaging design and structure can
add value to a product.

Distributor Acceptance Packaging decisions must
not only be accepted by the final customer, they may
also have to be accepted by distributors who sell the
product for the supplier. For instance, a retailer may not
accept packages unless they conform to requirements
they have for storing products on their shelves.

Cost Packaging can represent a significant portion
of a products selling price



Long Term Decision When companies create a
new package it is most often with the intention of
having the design on the market for an extended period
of time.

Environmental or Legal Issues Packaging
decisions must also include an assessment of its
environmental impact especially for products with
packages that are frequently discarded. Packages that
are not easily bio-degradable could draw customer and
possibly governmental concern.
Labeling
A label is an information tag, wrapper, seal, or
imprinted message attached to a product.
A labels main function is to inform about contents
and give directions

Descriptive Label
Information about
product use, care, other
features

Grade Label
States the
quality of a
product