Press release

August 2014
Product Launch Analytics Innovation of the Week:
A new skin cream that erases underarm dark marks
egular hair removal can cause the a!!earance of em"arrassing and unsightly
underarm dark marks# $ow there is a way to eliminate these marks# %ove &rue
&one 'nderarm %ark (ark )raser is the first skin cream of its kind* a clinically+
tested night cream s!ecifically designed to remove underarm dark marks that
works while you are aslee!# $ew in the ',* this !roduct is the %atamonitor
-onsumer Product Launch Analytics innovation of the week#
Underarm dark marks can be a real problem for
women, especially during the summer months
when these marks can be visible to others. Until
now, there has been nothing available to remove
these confidence-robbing dark marks. Dove
True Tone Underarm Dark Mark Eraser is the
first night cream that is specifically formulated to
remove dark underarm marks that are caused by
regular hair removal. This cream is applied at
night and works when you are sleeping, a time
when the body naturally repairs itself. fter
seven nights of use, the intensity of dark marks
is said to be visibly reduced. fter !" nights of
use, underarm skin is said to be soft, smooth and more evenly toned.
Tom #ierhile, $nnovation $nsights Director for Datamonitor %onsumer notes that
&underarm dark marks are the type of 'below the radar( issue that women don(t want to
talk about and skincare products generally do not address.) *e adds that &Unilever(s
Dove brand is breaking the silence with a new night cream that promises to get rid of the
marks with regular use. This entry could end up creating a new niche within the skincare
market for products that address embarrassing underarm dark marks.)
)$%.
$otes for editors

+or more information about Dove True Tone Underarm Dark Mark Eraser, contact,
Manufacturer, Unilever U- .td.
Manufacturer(s ddress, Unilever *ouse, /lackfriars, .ondon, E%01 0/2, United
-ingdom
Distributor(s 3ebsite, www.dove.com
1ackage Type and 1ricing, 45ml pump bottle 6 !5.55 7/1
1roduct .aunch nalytics from Datamonitor %onsumer 8datamonitorconsumer.com9 is
the most comprehensive and detailed source of information for newly launched
consumer packaged goods from around the world. Datamonitor %onsumer is part of
$nforma plc.
Tom #ierhile, $nnovation $nsights Director for Datamonitor %onsumer, is available for
comment. To arrange an interview with Tom #ierhile, please contact -irstin :tocker in
Datamonitor %onsumer(s press office at ;00 859 "0<4 <!=>>0 or e-mail -irstin at
kirstin.stocker?informa.com.
+or more information on 1roduct .aunch nalytics, please contact %lient :ervices at
customerservices?datamonitor.com or ;00 !5 @==" A!5".
A/0'& %A&A(0$I&0
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