Press release

August 2014
Product Launch Analytics Innovation of the Week:
Dont thro aay those cu!cake cu!s" eat the#$
%u!cakes #ake a great dessert ite#" &ut generate aste since !a!er or foil
cu!cake cu!s #ust &e tossed after use' (ot any#ore" thanks to ne Dr' )etker
*di&le Wafer %u!cake %ases' +hese cu!cake cu!s are ,&ake-sta&le. and edi&le"
so they can &e eaten along ith the cu!cake itself' (e in the /0" this !roduct is
the Data#onitor %onsu#er Product Launch Analytics innovation of the eek'
Now you can eat the whole cupcake with
no waste or mess with Dr. Oetker Edible
Wafer Cupcake Cases. Offered in a
package that contains three pink and three
blue cups, these edible baking cases are
said to be bake!stable which means that
they will not melt in the o"en. What#s more,
they do not re$uire the use of a cupcake
tray, so cupcakes can be baked on a
regular flat baking tray, making cleanup
easier. %ntended to replace paper or foil
baking cups, Edible Wafer Cupcake Cases
contain no gluten, and they are suitable for "egans and "egetarians.
&om 'ierhile, %nno"ation %nsights Director for Datamonitor Consumer says that this is a
ma(or breakthrough in edible packaging since Dr. Oetker Edible Wafer Cupcake Cases
make it possible to make a cupcake dessert with no waste after use. )e adds that the
fact that these attention!grabbing edible cupcake cups do not re$uire the use of a
cupcake tray is an added bonus since this reduces clean!up time and may help make
cupcakes more of an impulse baking product.
*(D1
(otes for editors

*or more information about Dr. Oetker Edible Wafer Cupcake Cases, contact+
,anufacturer+ Dr. Oetker -. /td.
,anufacturer#s 0ddress+ 1233 4ark 0pproach, &horpe 4ark, /eeds, /567 89:, -nited
.ingdom
Distributor#s Website+ www.oetkeronline.co.uk
4ackage &ype and 4rice+ 2 count container ; <.1= 9:4
4roduct /aunch 0nalytics from Datamonitor Consumer >datamonitorconsumer.com? is
the most comprehensi"e and detailed source of information for newly launched
consumer packaged goods from around the world. Datamonitor Consumer is part of
%nforma plc.
&om 'ierhile, %nno"ation %nsights Director for Datamonitor Consumer, is a"ailable for
comment. &o arrange an inter"iew with &om 'ierhile, please contact .irstin 5tocker in
Datamonitor Consumer#s press office at @11 >3? 618A 8<7221 or e!mail .irstin at
kirstin.stockerBinforma.com.
*or more information on 4roduct /aunch 0nalytics, please contact Client 5er"ices at
customerser"icesBdatamonitor.com or @11 <3 C776 =<36.
A2)/+ DA+A3)(I+)4
4art of %nforma plc., the Datamonitor 9roup >www.datamonitor.com? is a world!leading
pro"ider of premium global business information, deli"ering independent data, analysis
and opinion across the 0utomoti"e, Consumer ,arkets, Energy D -tilities, *inancial
5er"ices, 4harmaceutical D )ealthcare, and Eetail industries. Combining our industry
knowledge and eFperience, we assist more than 2,333 of the world#s leading companies
in making better strategic and operational decisions.