Project Report of Compititve Analysis

HARIKISHAN INSTITUTE OF MANAGEMENT STUDIES - 1 -
GAUHATI UNIVERSITY

A Training Report submitted in partial fulfillment of the requirements for the award of
the Degree of the Master of Business Administration (Industry Integrated) Gauhati
University on

OPENING SAVING ACCOUNTS BY MEETING CUSTOMERS

Standard Chartered Bank

Under Organization Guidance Of: Under Institutional Guidance Of:
Mr.Bhupesh harjai Dr. Robin Stevens
Manager (ER) Director of the HIMS, Delhi
Standard Chartered Bank, Gurgaon

Prepared And Submitted By:
Rizwan Husain
Gauhati University Registration No. 003685 of 2009-10


CERTIFICATE

This is to certify that Rizwan Husain a student of the Gauhatui University has prepared
his Training Report entitled Opening Saving Accounts by meeting customers At
Standard Chartered Bank(Gourgon)under my guidance he has fulfilled all
requirements under the regulation of the MBA(IIP)Gauhati University leading to the
MBA (IIP)degree. This work is the result of his own investigation and project; neither
as a whole nor any part of it was submitted to any other University or Educational
Institution for any research or diploma.

I wish his all success in life

Mr. Bhupesh Hrjai
(Project Guide)


STUDENTS DECLARATION

I hereby declare that the training report conducted at
Opening Saving Accounts at Standard Chartered Bank, Gurgaon
Under the guidance of
Dr. Robin Stevens

Submitted in partial fulfillment of the requirements for the Degree of

MASTER OF BUSINESS ADMINISTRATION
(INDUSTRY INTEGRATED)
TO
GAUHATI UNIVERSITY, GUWAHATI

Is my original work and the same has not been submitted for the award of any
other degree /diploma /fellowship or other similar titles or prizes.

Place: Rizwan Husain

Dated: Registration NO.003685

CONTENTS

Chapter 1 INTRODUCTION

1.1 General introduction about the sector
1.2 Industry profile

a. Origin and development of the industry
b. Growth and present status of the industry.
c. Future of the industry
Chapter 2 PROFILE OF THE ORGANIZATION
2.1 Origin of the Organization
2.2 Growth and development of the Organization
2.3 Present status of the organization
2.4 Functional Department of the Organization
2.5 Organizational structure and Organization chart
2.6 Product and service profile of the Organization Competitors
2.7 Market profile of the organization
Chapter 3 DISCUSSIONS ON TRAINING
3.1 Students work profile (Role and responsibilities).
3.2 Description of live experiences
Chapter 4 STUDY OF SELECTEED RESEARCH PROBLEM
4.1 Statement of Research Problem.
4.2 Statement of Research Objective
4.3 Research design and methodology
4.4 Analysis of data
4.5 Summary of findings
Chapter -5 SWOT ANALYSIS OF THE ORGANIZATION
Chapter- 6 SUMMARY AND CONCLUSIONS.
6.1 Summary of learning experience
6.2 Conclusions and Recommendations.


ACKNOWLEDGEMENT

I would like to take this opportunity to thank Dr.Robin Stevens is the Director,
faculty Swati of Harikishan institute of Management Studies, New Delhi, &
Bhupes Harjai , manager in Standard chartered Bank PVT.LTD. who has
been guiding force for my Project Report .I am also very thankful to all of my
teachers Mr.Satish & Mrs Divayni Dube and friends for their support and
encouragement in finding out the appropriate material for this Project Report,
without their thankless support and efforts, making this report would have been
impossible forI am also thankful to Swati are the Placement coordinator
Harikishan institute of Management Studies, New Delhi, for providing me
the required facilities in the department

Rizwan Husain
MBA-Part -1

Sem-3
nd


CHAPTER- 1
INTRODUCTION


1.1 GENERAL INTRODUCTIO
At Standard Chartered Bank I was assigned with the topic opening saving account by
meeting customers for my project work .I joined the company as sales executive. The
selection of the topic was to know how the company generate business from them. bank
has two basic principle client segment customer and asset management the bank has
follows values such as - integrity, team work , respect professionalism,& mission .The
segment of bank we are considering here is-corporate banking .The product out of
which have chosen for research is saving account This research helps us to find out the
customers views regarding the products and services offered by the standard chartered
bank and awareness by promotion and also identify the market potential of the products
offered by the standard chartered bank .
LIST OF SERVICES OFFERED BY STANDARD CHARTERED
The following is a list of services generally offered by banks and utilized by larger
businesses and corporations:
1. ACCOUNT RECONCILEMENT SERVICES
2. RMORED CAR SERVICES
3. AUTOMATED CLEARING HOUSE
4. BALANCE REPORTING SERVICES
5. CASH CONCENTRATION SERVICES
6. P.O.BOX SERVICE
7. POSITIVE PAY
1- Account Reconcilement Services: Balancing a checkbook can be a difficult process
for a very large business, since it issues so many checks it can take a lot of human
monitoring to understand which checks have not cleared and therefore what the

company's true balance is. To address this, banks have developed a system which
allows companies to upload a list of all the checks that they issue on a daily basis, so
that at the end of the month the bank statement will show not Advanced Web Services:
Most banks have an Internet-based system which is more advanced than the one
available to consumers. This enables managers to create and authorize special internal
logon credentials, allowing employees to send wires and access other cash management
features normally not found on the consumer web site.
2- Armored Car Services: Large retailers who collect a great deal of cash may have
the bank pick this cash up via an armored car company, instead of asking its employees
to deposit the cash.
3-Automated Clearing House: services are usually offered by the cash management
division of a bank. The Automated Clearing House is an electronic system used to
transfer funds between banks. Companies use this to pay others, especially employees
(this is how direct deposit works). Certain companies also use it to collect funds from
customers (this is generally how automatic payment plans work).
4-Balance Reporting Services: Corporate clients who actively manage their cash
balances usually subscribe to secure web-based reporting of their account and
transaction information at their lead bank. These sophisticated compilations of banking
activity may include balances in foreign currencies, as well as those at other banks.
5-Cash Concentration Services: Large or national chain retailers often are in areas
where their primary bank does not have branches. Therefore, they open bank accounts
at various local banks in the area. To prevent funds in these accounts from being idle
and not earning sufficient interest, many of these companies have an agreement set with
their primary bank, whereby their primary bank uses the Automated Clearing House to
electronically "pull" the money from these banks into a single interest-bearing bank
account.
6-P.O.Box Service

Standard Chartered Bank, NRI Banking now offers P.O.Box services to
customers residing in U.S.A., U.K., U.A.E., Singapore and Bahrain.
7-Positive Pay: Positive pay is a service whereby the company electronically shares its
check register of all written checks with the bank. The bank therefore will only pay
checks listed in that register, with exactly the same specifications as listed in the register
(amount, payee, serial number, etc.). This system dramatically reduces check fraud.

1.2 INDUSTRY PROFILE

A. Origin and development of the industry

Banks are the most significant players in the Indian financial market. They are the
biggest purveyors of credit, and they also attract most of the savings from the
population. Dominated by public sector, the banking industry has so far acted as an
efficient partner in the growth and the development of the country. Driven by the
socialist ideologies and the welfare state concept, public sector banks have long been
the supporters of agriculture and other priority sectors. They act as crucial channels of
the government in its efforts to ensure equitable economic development.

The Indian banking can be broadly categorized into nationalized (government owned),
private banks and specialized banking institutions. The Reserve Bank of India acts a
centralized body monitoring any discrepancies and shortcoming in the system. Since the
nationalization of banks in 1969, the public sector banks or the nationalized banks have
acquired a place of prominence and has since then seen tremendous progress. The need
to become highly customer focused has forced the slow-moving public sector banks to
adopt a fast track approach. The unleashing of products and services through the net has
galvanized players at all levels of the banking and financial institutions market grid to

look anew at their existing portfolio offering. Conservative banking practices allowed
Indian banks to be insulated partially from the Asian currency crisis. Indian banks are
now quoting al higher valuation when compared to banks in other Asian countries (viz.
Hong Kong, Singapore, Philippines etc.) that have major problems linked to huge Non
Performing Assets (NPAs) and payment defaults. Co-operative banks are nimble footed
in approach and armed with efficient branch networks focus primarily on the high
revenue niche retail segments.

The Indian banking has finally worked up to the competitive dynamics of the new
Indian market and is addressing the relevant issues to take on the multifarious
challenges of globalization. Banks that employ IT solutions are perceived to be
futuristic and proactive players capable of meeting the multifarious requirements of
the large customers base. Private Banks have been fast on the uptake and are
reorienting their strategies using the internet as a medium The Internet has emerged as
the new and challenging frontier of marketing with the conventional physical world
tenets being just as applicable like in any other marketing medium.

The Indian banking has come from a long way from being a sleepy business institution
to a highly proactive and dynamic entity. This transformation has been largely brought
about by the large dose of liberalization and economic reforms that allowed banks to
explore new business opportunities rather than generating revenues from conventional
streams (i.e. borrowing and lending). The banking in India is highly fragmented with
30 banking units contributing to almost 50% of deposits and 60% of advances. Indian
nationalized banks (banks owned by the government) continue to be the major lenders
in the economy due to their sheer size and penetrative networks which assures them
high deposit mobilization. The Indian banking can be broadly categorized into
nationalized, private banks and specialized banking institutions.


B. Growth and present status of the industry

The Reserve Bank of India acts as a centralized body monitoring any discrepancies and
shortcoming in the system. It is the foremost monitoring body in the Indian financial
sector. The nationalized banks (i.e. government-owned banks) continue to dominate the
Indian banking arena. Industry estimates indicate that out of 274 commercial banks
operating in India, 223 banks are in the public sector and 51 are in the private sector.
The private sector bank grid also includes 24 foreign banks that have started their
operations here.

The liberalize policy of Government of India permitted entry to private sector in the
banking, the industry has witnessed the entry of nine new generation private banks. The
major differentiating parameter that distinguishes these banks from all the other banks
in the Indian banking is the level of service that is offered to the customer. Their focus
has always centered around the customer understanding his needs, preempting him
and consequently delighting him with various configurations of benefits and a wide
portfolio of products and services. These banks have generally been established by
promoters of repute or by high value domestic financial institutions.

The popularity of these banks can be gauged by the fact that in a short span of time,
these banks have gained considerable customer confidence and consequently have
shown impressive growth rates. Today, the private banks corner almost four per cent
share of the total share of deposits. Most of the banks in this category are concentrated
in the high-growth urban areas in metros (that account for approximately 70% of the
total banking business). With efficiency being the major focus, these banks have
leveraged on their strengths and competencies viz. Management, operational efficiency
and flexibility, superior product positioning and higher employee productivity skills.

The private banks with their focused business and service portfolio have a reputation of
being niche players in the industry. A strategy that has allowed these banks to
concentrate on few reliable high net worth companies and individuals rather than cater
to the mass market. These well-chalked out integrates strategy plans have allowed most
of these banks to deliver superlative levels of personalized services. With the Reserve
Bank of India allowing these banks to operate 70% of their businesses in urban areas,
this statutory requirement has translated into lower deposit mobilization costs and
higher margins relative to public sector banks.


CHAPTER -2 PROFILE OF THE

ORGANISATION


2.1 ORIGIN OF THE ORGANISATION
The Standard Chartered Group was formed in 1969 through a merger of two banks: The
Standard Bank of British South Africa founded in 1863 and the Chartered Bank of
India, Australia and China, founded in 1853.
Both companies were keen to capitalise on the huge expansion of trade and to earn the
handsome profits to be made from financing the movement of goods from Europe to the
East and to Africa.
The Chartered Bank
Founded by James Wilson following the grant of a Royal Charter by Queen
Victoria in 1853.
Chartered opened its first branches in Mumbai (Bombay), Calcutta and
Shanghai in 1858, followed by Hong Kong and Singapore in 1859.
Traditional business was in cotton from Mumbai (Bombay), indigo and tea from
Calcutta, rice in Burma, sugar from Java, tobacco from Sumatra, hemp in
Manila and silk from Yokohama.
Played a major role in the development of trade with the East which followed
the opening of the Suez Canal in 1869 and the extension of the telegraph to
China in 1871.
In 1957 Chartered Bank bought the Eastern Bank together with the Ionian
Bank's Cyprus Branches. This established a presence in the Gulf.
The Standard Bank
Founded in the Cape Province of South Africa in 1862 by John Paterson.
Commenced business in Port Elizabeth, South Africa, in January 1863.

Was prominent in financing the development of the diamond fields of
Kimberley from 1867 and later extended its network further north to the new
town of Johannesburg when gold was discovered there in 1885.
Expanded in Southern, Central and Eastern Africa and by 1953 had 600 offices.
In 1965, it merged with the Bank of West Africa expanding its operations into
Cameroon, Gambia, Ghana, Nigeria and Sierra Leone.
In 1969, the decision was made by Chartered and by Standard to undergo a friendly
merger. All was going well until 1986, when a hostile takeover bid was made for the
Group by Lloyds Bank of the United Kingdom. When the bid was defeated, Standard
Chartered entered a period of change. Provisions had to be made against third world
debt exposure and loans to corporations and entrepreneurs who could not meet their

2.2 Growth and Present status of the organization

At Standard Chartered Bank, we have been building partnerships with generations of
clients since we opened our first branches in Shanghai and Calcutta in 1853. We are one
of the few financial leaders that combine an extensive global reach with the in-depth,
specialised knowledge that comes from a history of being in local markets close to our
clients. Today, as one of the worlds leading international banks, we are dedicated to
providing unsurpassed client service and are uniquely situated to provide customised
solutions to meet all your wealth management needs.

Standard Chartered Bank has deep roots and a long heritage in international banking.
We have an extensive history in some of the world's most dynamic and fast-growing
markets, such as Asia and the Middle East. No one has a better understanding of the
wealth management needs of clients across these markets.
Standard Chartereda financial services gianthas top credit ratings and a 150-year
history in banking, with a long-term commitment and financial investment in the
Private Bank. The Standard Chartered Private Bank offers a full range of customised
wealth management products and services, including those offered by our award-

winning commercial bank. We use a broad architecture approach to investment
management to bring you some of the worlds leading money managers and financial
products.
Some key facts about Standard Chartered Bank:
Over 150 years in banking
Total assets of US$329 billion (as of March 2009)
Ranked 56th in size among top 1000 world banks (The Banker, July 2007)
70,000+ employees
A+/A3/A+ credit rating (S&P/Moodys/Fitch respectively, as of March 2008)
Listed on both London & Hong Kong exchanges
Ranks among the top 25 companies in the FTSE-100

2.3 PRODUCT AND SEVICE PROFILE OF THE ORGANIZATION

Personal Banking
Arrange of features are included for the customers ranging from accounts to insurances
and investments needs. Following are the personal services provided by the Standard
Chartered Bank:
Accounts
o Help me choose an account
o Term Deposits
o Savings Accounts
o aXcessPlus Account

o SuperValue Account
o Parivaar Account
o No Frills Account
o aaSaan Account
o 2-in-1 Account
o Depository Services
o Corporate Salary Account
o Current Accounts
o Business Plus Account
o Enhanced Business Plus Account

Credit Cards
o Choose your Credit Card
o
o Emirates Platinum Card
o Platinum Card
o Emirates Titanium Card
o Super Value Titanium Card
o Gold Card

o EMI Card
o Executive Card
o Classic Card
o Your Rewards Plus Program
o Special offers
o Fraud Protection

Debit & Prepaid Cards
o Debit Cards
o Shop Smart Card
o Gold Debit Card
o Prepaid Cards
o SmartTravel

Loans & Mortgages
o Personal Loans
o Home Loans
o Loan Against Securities
o HomeSaver
o Loan Against Term Deposits
o HomeSaver Plus

o Smart Credit Overdraft
o Loan Against Property
o Calculators

NRI Banking
o Which account is right for me?
o NRE Account
o NRO Savings Account
o FCNR Account
o Accounts for Returning Indians
o NRI Service Centers

Exclusive Banking
o Excel Banking
o Priority Banking
o Private Banking


Insurance & Investments
o General Insurance
o Life Insurance

2.4 MARKET PROFILE OF THE ORGANIZATION
Emerging markets
If you are looking for a correspondent banking partner you can trust, Standard
Chartered can help you. We are in an excellent position to design the clearing service
that meets your needs. We have offices in every Asian country, with the exception of
North Korea and with almost 150 years of on-the-ground experience, we make this
potentially complicated process much easier for you.
Asia
Standard Chartered's well established local franchise delivered throughout Asia is well
placed to meet your needs. We have offices in every Asian country with the exception
of North Korea.
We provide a full range of services, which includes execution of payments, reporting,
liquidity management, billing and account services. This includes US dollar and euro
clearing (which commenced in April 2003 and for which Standard Chartered is the
settlement agent) in Hong Kong.
Your benefits from Standard Chartered:
Dedicated customer service and extensive local knowledge
Value-added reporting capabilities (including via the internet)

Consistent service levels all our offices offering clearing services are ISO accredited
Automated service delivery inquiries / matching / cancellations; auto repair and
detailed STP reporting
Africa
Standard Chartered is the experienced partner you can rely on to take care of your
African clearing requirements. You can entrust us with your clients' needs throughout
the region, offering them the same high level of service that they expect from you.
Africa is the latest region where Standard Chartered offers its clearing services,
complementing the coverage already provided in Asia, the Arabian Gulf, the eurozone
and the United States.Our wide clearing network in Africa is managed as one business
with a consistent approach to transactional services and service quality that is unique in
Africa.
GATEWAY BANKING
When was the last time you were offered a continent and more?
Need to expand your network to support your clients? Standard Chartereds Gateway
Banking makes all the right connections.
Your clients gain: Immediate access to comprehensive corporate banking services in
over fifteen key countries in Asia andthe Middle East, including core growth markets
such as China, India, UAE, Thailand, Malaysia, Hong Kong and Singapore.
You gain: Broader client relationships, client retention and the ability to support your
clients wherever they want to go in Asia and the Middle East.
Global trends
Corporations that were once focusing only on domestic markets are now going
international. Your clients, who once only dealt with suppliers and customers in your
network territory, now deal with trading partners in dozens of countries around the
world, especially in the high-growth, resource-rich zones of Asia, Africa and the Middle
East.

We have the answer
Standard Chartereds Gateway Banking programme gives your network an immediate
extension into the most active regions on the global trade map. Today, our programme
delivers premium services in:
Bahrain
Bangladesh
China
Hong Kong
India
Indonesia
Jordan
Malaysia
Pakistan
Philippines
Qatar
Singapore
South Korea
Sri Lanka
Taiwan
Thailand
United Arab Emirates
With a whole range


CHAPTER 3

DISCUSSIONS ON
TRAINING


3.1 STUDENTS WORK PROFILE ( ROLES RESPONSIBILITY)

The work profile of the student or the roles and responsibilities that are being handled
by the student on his internship programmed at Standard Chartered Bank

1. I am working with Standard Charted Bank as sales executives & my major
responsibilities are as follows:-

2. My Major responsibility is to increases the revenue of the company by increasing the
sales of saving a/c.

3. As a sales executive we are required to ensure that all the documentation/ Account
opening formalities are completed by the customer in our presence.

4. We help the customer in completing the documentation & application form.
5. To verify the authenticity of the documents and identify of the customer.

6. We ensure that all mandatory fields are entered properly.

7. Must educate the clients about risks and various possible scenarios so that the clients
dont harbor unrealistic expectations.

3.2 Description of live experiences

Standard chartered bank is the only mnc bank of india who
completed 150 yrs in india and the Indian government issue a
postal stamp for this bank only this a great achievement and I feel
honored to be a part of scb.

I knew how to work in extreme pressures.


CHAPTER -4 STUDY OF
SELECTED RESEARCH
PROBLEM


4.1 Statement of research problem

The research methodology that I undertook for the purpose of this study is enumerated
below-

PRIMARY RESEARCH:

This consisted questionnaire and interaction from various people. A focus group study,
personal interview was conducted to design the customer survey questionnaire with a
sample size of 50 respondents. The survey was conducted in DELHI.
Personal Interviews
Conducted on a one-on-one basis
Uses an unstructured survey
Uses open-ended questions
Extensive probing questions
Usually recorded on audio tape
Interview typically lasts one hour
Usually no more than 50 persons are interviewed

SECONDARY RESEARCH:

Sources of secondary data were primarily the Internet , journals , newspaper, annual
report, database available in the library and presentations.
Libraries and other public information centres - et.
Books and business publications
Magazines and newspapers

4.2 Statement of research Objective
During this student internship program period we have to achieve something which is
helpful to the development of ourselves and some value addition to the company.
Getting more to the company because of recruitment and selection program is the
main objective. It gives us good exposes of ourselves and creating good impression.
Customer & potential agents perceptions about insurance as a product

TYPES OF QUESTIONS:

OPEN ENDED:

They give the respondents complete freedom to decide the form , length and detail of
the answer. Open questions are preferred when the researchers is interested in knowing
what is upper most in the mind of respondents.

DICHOTOMOUS:

This type of questions have only two type of answer, yes or no. true or false etc.

MULTIPLE CHOICE QUESTIONS:
In the case of multiple choice question the respondents is offered two or more choices.
The researcher exhausts all the possible choices and the respondent has to indicate
which one is applicable in this case.

Primary Research
Sometimes, the information need doesn't exist anywhere! You've searched the
Internet; you scoured the library, journals and databases all to no avail. That's
when you may need to conduct primary research, or research conducted for a
specific purpose. FYI, the secondary research you may have used was probably
someone's primary data once.
Primary Research Activities
Conducting surveys to create market data or using other research instruments
such as questionnaires, focus groups, interviews, etc.

Noting first-hand observations
Conducting experiments
Primary Research Methods
Each methodology uses "sampling" which allows the researcher to reach
conclusions about a population within a certain degree of accuracy without
having to survey everyone. It is not necessary to have a large sample size.
Samples as few as one percent of a target market can often provide reliable
results, under the direction of experienced researchers.
Primary research can be either qualitative or quantitative.
1. Qualitative research provides definitive market information regarding the
opinions and behaviours of the subjects in the market research study.
Qualitative research is used to achieve a variety of objectives:
Obtain helpful background information on a market segment.
Explore concepts and positioning of a business or product.
Identify attitudes, opinions and behaviour shared by a target market.
Prioritize variables for further study.
Fully define problems.
Provide direction for the development of questionnaires
Personal interviews and focus groups are the most common qualitative research
techniques.
Personal Interviews
Focus Groups
2. Quantitative research creates statistically valid market information. Some
common uses for quantitative research include:
Personal Survey
Merits Demerits
1. Interviewer can observe reactions, 1. Costly

probe and clarify answers.
2. Technique usually nets a high
percentage of completed surveys.
2. Time consuming

3. Flexibility with location and time
for gathering information.
3. May contain interviewer biases

4. Interviewer can use visual displays.
5. Allows for good sampling control.

Telephone Surveys
Merits Demerits
1. Fast 1. Survey length is limited.
2. Lower cost than personal surveys 2. Difficult to reach busy people
3. Small response bias 3. Difficult to discuss certain topics
4. Wide geographic reach compared
to personal surveys

Mail Survey
Merits Demerits
1. Wide distribution and low cost 1. Accurate lists are not always
available.
2. Interviewer bias is eliminated 2. Response is not necessarily
representative of the target
population.
3. Anonymity of respondents 3. Limited to length of survey.
4. Respondent can answer at leisure 4. Not timely.
5. Clarifying and probing of answers
is not possible.
6. Question order bias

Secondary Research
Usually the easiest and least expensive, secondary research is information that
already exists somewhere. It may be a study, a group of articles on a topic, or
demographic or statistical data gathered by someone else. For example, the
demographic data about car owners in your county available from your Chamber
of Commerce may be just the information you need- and it's already gathered!
Secondary Research Activities

Review and analyze the existing data on your target markets available from
magazines, books, published research studies, government publications, etc.
Evaluate the competition.
Assess environmental factors such as social, economic, political, etc.
Secondary Research Methods
Because secondary research already exists, no specific scientific method or
technique is needed to collect information. Instead, your efforts are spent
locating and gathering market information from reliable sources. Many of the
resources such as magazines, trade associations and government resources now
have materials available online.
Some resources for gathering secondary research information include:
Libraries and other public information centres -.
Books and business publications
Magazines and newspapers - Trade associations
Banks, real estate and insurance companies
Wholesalers and manufacturers -
Indian government
Media representatives -
Competition
Customer identification studies: This type of study seeks to identify the general
attributes of the target market. Customer identification studies answer questions
such as:

Purchasing power and buying habit studies: This type of study is more specific
than a customer identification study and focuses on the financial strength and
economic attributes of the target market. These studies answer questions such
as:
Opinion research studies: Opinion research studies attempt to discover the
psychological aspect, or the inner workings, of the target market. They answer
questions such as:
Competitive analysis studies: These studies investigate the competitive
marketplace within a company's target market. They answer questions such as:
Environmental studies: These studies intend to reveal the economic and political
circumstances that influence the marketplace. They answer questions such as:
Discrete choice modeling: A more advanced type of marketing research is
discrete choice modeling (DCM). As inferred by its name, marketing researchers
use DCM mainly to predict the choices that consumers will make between
discrete alternatives or courses of action. This technique investigates price
elasticity, product feature preferences, brand equity, and the share effects of
marketing mix changes. DCM answers questions such as:
Conjoint analysis: Another advanced marketing research technique is conjoint
analysis, which examines various alternatives to determine the combination of
attributes that will best satisfy the consumer. Researchers use this technique to
predict what products or services consumers will choose, to assess the weight
given to various factors that underlie these decisions, and to determine what
trade-offs people are willing to make. Conjoint analysis answers such questions
as:
Sampling

Sample
A sample is the set of observations obtained from experimental unit that were
selected from a larger group (the population). By studying the sample it is hoped
to draw valid conclusions about the larger group. If the conclusions drawn from
a sample are to be meaningful the sample must be obtained in a random fashion.
This means that each member of the population has an equal chance of being
included in the sample. This ensures that the sample is unbiased. Unfortunately,
it is not always easy to obtain a truly random sample from sampling units that
are widely dispersed. A representative sample is only possible if, before
collecting the sample, the researcher has carefully and completely defined the
population, including a description of the members to be included.
Benefits of Sampling:
Types of Samples
There are a number of different methods that might be used to create a sample.
These are as follows:
Simple Random Sampling
The most widely known type of a random sample is the simple random sample
(SRS). This is characterized by the fact that the probability of selection is the
same for every case in the population. Simple random sampling is a method of
selecting n units from a population of size N such that every possible sample of
size n has equal chance of being drawn. An example may make this easier to
understand. Imagine you want to carry out a survey of 100 voters in a small
town with a population of 1,000 eligible voters. With a town this size, there are
"old-fashioned" ways to draw a sample. For example, we could write the names
of all voters on a piece of paper, put all pieces of paper into a box and draw 100
tickets at random. You shake the box, draw a piece of paper and set it aside,
shake again, draw another, set it aside, etc. until we had 100 slips of paper.
These 100 form our sample. And this sample would be drawn through a simple

random sampling procedure - at each draw, every name in the box had the same
probability of being chosen.
Stratified Random Sampling

In this form of sampling, the population is first divided into two or more
mutually exclusive segments based on some categories of variables of interest in
the research. It is designed to organize the population into homogenous subsets
before sampling, then drawing a random sample within each subset. With
stratified random sampling the population of N units is divided into
subpopulations of units respectively. These subpopulations, called strata, are
non-overlapping and together they comprise the whole of the population. When
these have been determined, a sample is drawn from each, with a separate draw
for each of the different strata. Systematic Sampling
This method of sampling is at first glance very different from SRS. In practice, it
is a variant of simple random sampling that involves some listing of elements -
every nth element of list is then drawn for inclusion in the sample. Say you have
a list of 10,000 people and you want a sample of 1,000. Creating such a sample
includes three steps:
1. Divide number of cases in the population by the desired sample size.
2. Select a random number between one and the value attained in Step 1.
3. Starting with case number chosen in Step 2, take every tenth record (7,
17, 27, etc.).
Cluster Sampling
In some instances the sampling unit consists of a group or cluster of smaller
units that we call elements or subunits (these are the units of analysis for your
study). There are two main reasons for the widespread application of cluster
sampling. Although the first intention may be to use the elements as sampling
units, it is found in many surveys that no reliable list of elements in the
population is available and that it would be prohibitively expensive to construct

such a list. In many countries there are no complete and updated lists of the
people, the houses or the farms in any large geographical region.
Methodology used while conducting the survey
Type of research: Quantitative research
Sampling Plan:
Population: It includes people of different occupation like:
Business class
Service class
Professionals
Any other occupation
having a savings bank account with different banks.
Sampling Type:
Simple Random Sampling: As research was done from the respondents who have a
savings bank account as mentioned in the objective of the project.
Data Source:
Primary Data collected by conducting face to face personal interviews.
Research instruments:
Questionnaire was used to extract the information from the chosen sample. Questions in
the questionnaire were:
Close ended
Multiple choice

4.3 RESEARCH DESIGN AN METHODOLOGY

Problem formulation
EXPLORATORY
RESEARCH
Research design
Design of data collection methods
and forms

Sample design and data collection
Analysis and interpretation of data
Research report

4.4 ANALYSIS OF THE DATA

SEX RATIO

The above pie chart shows the ratio of respondents taken in the survey.
The survey was having 70% male and 30% female respondents.
30%
70%
Male
Female

AGE GROUP
The above bar graph shows the age group of the respondents taken in the survey.
Out of the total percent of females i.e., 30%, 70% females lies in the age groups of 20-
30 yrs, 25% lies in 30-40 yrs, 3% and 2% in the age groups of 40-50 yrs and 50yrs-
above respectively.
The male percent in the above bar graph is 49% in 20-30 age group; 31% in 30-40; 14%
in 40-50; and 6% in 50-above age group.

49%
31%
14%
6%
70%
25%
3%
2%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
20-30 30-40 40-50 50-above
Male
Female

MONTHLY INCOME
The above multiple bar graph gives the information about the income of the respondents
in a month.
Major portion of the respondents lies in the income slab of Rs.10,000-Rs.30,000 per
month.
Out of the total 70% percent of males 74% are in the income slab of Rs.10,000-
Rs.30,000 per month; 11% in the income slab of Rs.30,000-Rs.50,000 per month; 9%
and 6% in the income slab of Rs.50,000-Rs.70,000 per month and Rs.70,000-above per
month respectively.
The percent of females in the above graph is 57%, 33%, 7% and 3% in the income slab
of Rs.10,000-Rs.30,000; Rs.30,000-Rs.50,000; Rs.50,000-Rs.70,000 and Rs.70,000-
above per month respectively.

74%
57%
11%
33%
9%
7%
6%
3%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
10,000-30,000 30,000-50,000 50,000-70,000 70,000-above
Male
Female

OCCUPATION
The above graph gives the information about the occupation of the respondents.
From the survey 26% of males and 27% of females were professionals; 51% of males
and 20% of females were from service class however 23% of males and 53% of females
turned out to be businesspersons.

26%
27%
51%
20%
23%
53%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Professional Service Businessman
Male
Female

DO YOU HAVE A BANK ACCOUNT?

The above pie chart shows the ratio of respondents having a bank account.
The survey was having 96% people with a saving bank account whereas 4%
respondents were not having any type of bank account; they were mainly having a Post
Office Account.

4%
96%
Yes
No

WHICH BANK DO YOU PREFER?
The above graph gives the information about the bank preferred by the respondents in
the survey.
From the survey, 50% of respondents were having a Saving Bank Account with
Standard Chartered Bank; 22% were having account with HSBC Bank and 28% were
having account with other banks like SBI, PNB, ICICI Bank etc.

50%
22%
28%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Respondents
Standard
Chartered Bank
HSBC Bank Other
Name of Banks
Standard
Chartered Bank
HSBC Bank
Other

WHAT DO YOU LIKE IN YOUR BANK?
The above pie chart shows the reason for having a bank account in their preferred bank.
Most of the respondents i.e. 45% like their bank because of the availability of bank
branch; 30% prefer their bank because of having ATM near their place; 10% for better
services like issuing cheque books whenever required etc; however rate of interest,
convenience and other reason is been preferred by only 5% of the respondents.

45%
30%
5%
10% 5%
5%
More branches
More ATMs
Better ROI
Better services
Convenience
Other

ARE YOU COMFORTABLE WITH THE AQB AMOUNT?
The above pie chart gives the information about whether the average quarterly balance
of their chosen bank is suitable for them or not.
The responses show that 60% of respondents were comfortable; 30% were not
comfortable however 10% cant say whether the AQB is fine for them or not.

30%
10%
60%
Yes
No
Can't Say

RESPONDENTS ASSOCIATION WITH ORGANISATIONS
The above pie diagram shows the organisations with which the respondents are
associated for their savings bank account.

From above 32% of the respondents prefer having account with public sector banks out
of which SBI holds 15% of respondents, PNB with 10%, UTI 5% and Bank of Baroda
is with the least of 2% of respondents.

However there are 68% of respondents who have association with private sector banks
out of which 19% is for ICICI Bank, 13% for Standard Chartered Bank, 10% for HSBC
Bank, 8% for HDFC Bank and remaining 18% is with other banks like Kotak Mahindra
Bank, Bank of Maysore etc.

15%
10%
5%
2%
8%
19%
13%
10%
18%
SBI
PNB
UTI Bank
Bank of Baroda
HDFC
ICICI
Standard Chartered
HSBC
Others


LIMITATIONS

Following are the limitations faced by me during this project:
1. The allotted time period of 6 weeks for the study was relatively insufficient,
keeping in mind the long duration it can take at times, to close a particular
corporate deal.
2. The study might not produce absolutely accurate results as it was based on a
sample taken from the population.
3. It was difficult getting time and access to senior level Finance/HR managers
(who had to be talked to, to get required information) due to their busy
schedules and prior commitments.
4. A few of the managers refrained from giving the required information as he
considered I to be from their confidential domains.


CHAPTER -5 SWOT ANALYSIS OF THE
ORGANIZATION


Swot Analysis of Standard Chartered Bank

Strengths Weakness
Support of its parent company and promoters viz
.standard chartered bank.
RM. Doesnt give much importance on small
companies.
Competitive rates. Account access problem of customers.
Good and divers products.
Network of branches.
Flexible spread margin.
Highly qualified research team.
Strong network throughout India strong presence in
West, North and South.

Opportunities Threats
The growing interest in the derivative and foreign
exchange market.
Competition from major players like ICICI
BANK,KOTAK MAHIDRA BANK,HDFC
BANK,SBI BANK,HSBC BANK,AXIS BANK
ETC.
Recovery of Indian stock market The downfall in the export market due to global
recession.
Speculation in the derivative market.


CHAPTER-6 SUMMARY
AND CONCLUSIONS


6.1 Summary of learning experience

These are the conditions and facts of the organisation. Now, what the bank will do? I
have taken the case of STANDARD CHARTERED BANK CMS. This is regarding
how the bank makes deal with the company.

The STANDARD CHARETERED BANK will analyses the location of the
company. The ABC Ltd. have sixteen locations in the country. This is not always
possible to have the branches at each location of the client for the banks. In this case,
we are taking the assumptions as follows:
In 10 locations of the company, the bank has its own presence.
In 2 locations of the company, the bank has tie-up with correspondent bank
And in remaining 4 locations, the bank has no presence as well as no tie-up with any
other bank.

How the bank makes allocation of the different instruments?

The bank broadly categorized the instruments into two types:
Local Cheque Collections (LCC)
LCC are the cheques, which are drawn and deposited at the same location. Eg. A
Cheque drawn at Jaipur and deposited at Jaipur only.

The LCC is again categorised into two types:

LCC BRN:

A local Cheque which is drawn and deposited at the same location where the bank has
its own presence.

LCC COR:
A local Cheque which is drawn and deposited at the same location where the bank
doesnt have its own presence but has tie up with correspondent Bank.

Upcountry Cheque Collections (UCC)
The UCC are the cheques, which are drawn and deposited at different locations. Eg. A
Cheque drawn at Jaipur and deposited at Delhi.

The UCC is again categorised into two types:
UCC BRN:
A upcountry Cheque which is drawn at one location and deposited at another location
where the bank has its own presence.

UCC COR:
where the bank has tie-up with correspondent Bank.

UCC ONW:
where the bank neither have its own presence nor have tie-up with correspondent bank.

PRICING:

Pricing is competitive; varies from centre to center. It also varies from instruments to
instruments.

Special pricing can be worked out taking into account the volume of funds & the
centres. The pricing part of the CMS is very complex. Normally, the STANDARD
CHARTERED bank takes into account the following factors while going for pricing:

Bank In Funds/ Out of Funds & Correspondent Bank Charges:
When Cheque is deposited in the bank it passes through the clearing house. In India,
clearing is done through RBI, SBI and PSU banks. The RBI has presence in 15 cities in
India while SBI has 938 locations in India including its associates. other cities where
clearing house is not there, the clearing is done through Correspondent Bank, mostly
these are PSU Banks or Co-operative Banks.
Suppose I deposit the Cheque on day 0, then the time taken by the clearing houses to
debit the bank account would be different. The SCB has to debit its customers account
on the next day basis irrespective of days to clear.

Day when the
Cheque will be
credited
Clearing Bank Days for which
bank is out
fund
Bank In Fund/Out
of Fund
Day1 RBI 0 Not out of funds
Day2 SBI 1 1 Day out of funds
Day3 Correspondent Bank 1 1 Day out of funds

In this case, the bank charges interest on the money which it gives in form of
Credit Against Uncleared Cheque, to the company. When it comes to the
Correspondent bank, the bank has to pay extra charges to these banks.

Overheads:
The bank takes into account the o/hs charges, which it occurs in the process. The o/hs
charges includes salary, administration charges, maintenance etc.


Margin:
After including the transaction and other o/hs charges, the bank gets the cost of
transaction. On this the bank adds its margin for being in the business.

In pricing, other elements like courier charges, return cheques etc. also considered.
Pricing in CMS in generally negotiable between the company and the Bank.

Features of STANDARD CHARTERED Bank CMS:
Exclusive CMP desks with infrastructure
Debit Transfers
Courier pick-up at branches
No collection a/cs needed at branches
Customised Reports
Transmission of data through Internal LAN system
Direct credit to accounts

Benefits to Customers:
Centralised Control of cash
Cost reduction
Enhanced Liquidity
Interchange of Information between treasury & operating units
Reduced excess cash balance
Cash forecasting & scheduling
Effective control over disbursements
Timely & effective investments


LIMITATIONS

Following are the limitations faced by me during this project:
The allotted time period of 6 weeks for the study was relatively insufficient, keeping in
mind the long duration it can take at times, to close a particular corporate deal.

The study might not produce absolutely accurate results as it was based on a sample
taken from the population.

It was difficult getting time and access to senior level Finance/HR managers (who had
to be talked to, to get required information) due to their busy schedules and prior
commitments.

A few of the managers refrained from giving the required information as he considered
I to be from their confidential domains.

6.2 Conclusions and Recommendations

Conclusions

The study allowed us get answers regarding the service awareness among people and
the problems it faces. The key findings and analysis of the survey shoed the following

A large number of clients and customers call the branch frequently to handle banking
issues , this shows the keenness of the customers to call the branch for almost every
small issue. The service Straight2bank does provide an answer to the problem of the
customers.

The service provided by staright2bank does offer the main requirements of the
customers for which they visit or call the branch

All the respondents wanted to carry out the banking needs at their convenience. This
means the service caters the banking needs that customers generally require and its
main benefit of banking while sitting at office is desired by one and all, thereby proving
that the service does have the potential usage.

Few of the respondents were aware about the service which was desired by 100%
respondents clearly showing that there has been a falter in its promotion and awareness
strategies.

Customers were not aware that the service was a free one, this is clear that almost all
the attributes of the services are favorable to the customers still customers are not using
the service and are not even aware of it.

Almost all customers once educated about the service readily enrolled for it whereas a
mere portion did not trust the bank and thought that the bank would have some hidden
charges that they are not putting forward

Many clients who enrolled for the staright2bank service would have problems using it
as the drop boxes are not strategically placed many areas do not even have drop box
facility; Standard chartered Bank must look into the policies of installing the drop box.
They should assign it to the regional office or allow branches to put up boxes where the
branch thinks it would be optimally utilized no matter which area of the city as of now
that branches are allowed to put up drop boxes in a radius which falls in close by areas
to the branch. A customer who lives close by to the branch would not use this service
whereas customers who are far of require the service, however the branch cannot
provide them with the facility as they cannot install the boxes in that area and it is the
duty of the local branch of that area to put up boxes which is not happening they hardly
know where customers of the other branch are located

RECOMMENDATIONS

We suggest following measures, which Standard chartered Bank could take so as to take
on heavy competition from HSBC Bank and ABN AMRO Bank:

To identify regions where promotions are required. SCB lacks visibility in western
region where as it is a well known name in western region. Even then, its promotional
campaign focuses on western region where as northern region is still waiting for
promotional campaigns.

Try to reduce cost, so that benefits can be passed on to customers. Senior managers at
SCB keep on telling that it is difficult to reduce cost, because of services we provide.

But the fact is, India being a price sensitive market; people at times go for monetary
benefits rather than for long-term non- monetary benefits.

If charges cant be reduced because of costs involved, make the services customized, so
that services are provided to only those customers who are willing to pay the price for
services they are getting and let the other customers enjoy costs benefits without getting
services.

SCB should provide competitive prices as nowadays a lot business is being acquired by
AXIS bank and HSBC bank and SCB is facing a lot competition from these banks

SCB should contact with their clients regularly for knowing the problems faced by
them. This will help SCB in providing best services to customers. This will result in
additional customer base by getting further references from satisfied clients.

SCB should provide a separate relationships manager who should be liable to handle all
the needs of the client as the clients here are big corporate giants.

SCB should focus on getting the business other business clients other than its existing
customers as it would help them to increase their business opportunities.


APPENDIXES

QUESTIONNAIRE
(SAVING BANK ACCOUNT)
Please tick your response wherever appropriate.
1. Name:_______________________________ Contact: __________________
2. Location: _______________________________________________________
3. Sex: Male Female
4. Age: 20-30 yrs. 30-40 yrs. 40-50 yrs. 50 yrs above
5. Income (Monthly):
10,000-30,000 30,000-50,000
50,000-70,000 70,000 and above
6. Occupation:
Professional Businessman
Service Any other,
Please specify______________________
7. Do you have a bank account?
Yes No
8. With which bank do you prefer having your account?
Standard Chartered Bank HSBC Bank Other
9. Why do you prefer the bank chosen above?
It has more branches of the bank More ATMs
Better Rate of Interest Better services provided by your
bank
Convenient Banking Other
10. Do you think that the Average Quarterly Balance is convenient for the above
option?
Yes No Cant Say

11. With which organization you are associated with?
Public: SBI PNB UTI Bank Bank of Baroda
Private: HDFC ICICI HSBC Standard Chartered

Any Other:________________________
THANKING YOU

BIBLIOGRAPHY

www.scb.com
www.scb.co.in
www.hsbc.co.in
www.hsbc.com
www.google.com
www.axisbank.com
www.abnamro.com
www.hdfc.com
www.lic.com
www.inc.com
www.treasurymanagement.com
www.business.ml.com


Project Report of Compititve Analysis

Caricato da

Informazioni sul documento

Titolo originale

Copyright

Formati disponibili

Condividi questo documento

Condividi o incorpora il documento

Opzioni di condivisione

Hai trovato utile questo documento?

Questo contenuto è inappropriato?

Copyright:

Formati disponibili

Project Report of Compititve Analysis

Caricato da

Copyright:

Formati disponibili

HARIKISHAN INSTITUTE OF MANAGEMENT STUDIES - 1 -

Potrebbero piacerti anche