TASK - 1

SUBMITTED BY :
G VIGNESH
OUTREACH & INITIATIVES





UNIQUE SELLING PROPOSITION ( USP ) OF E-CELL :
E-Cell has actively been playing a part in the development of an
entrepreneurial ecosystem associated with the youth and the student
community globally, ever since it came into existence in 2005.This has
helped promote creative thinking and an efficient work culture, which
makes E-Cell a standout.

E-Cell has helped thousands of students live and discover the spirit of
entrepreneurship. Furthermore it has created a culture of
entrepreneurship within the campus, thus helping students develop
their communication, marketing and management skills. Hence, E-Cell
has provided an insight to the Corporate World which so many students
plan on pursuing.

E-Cell has created a conduit for students to expose themselves to the
world of entrepreneurship . With a variety of events and activities, E-Cell
provides ample opportunities for both the members and the non
members to develop their potential. This exposure is unparallel when
compared to the other clubs/organisations which are existent.

E-Cell has encouraged Student-Industry interaction by organising Guest
lectures, Workshops ( which are addressed by leading experienced
Industrialists ) and by providing exposure to Venture Capitalists. This has
provided the necessary assistance for students to make productive
business plans.

E-Cell is the only platform for students to convert their innovations into
marketable products. This is done by holding Business plan contests,
Management debates, Case studies and by finally incubating all the
viable projects which are highlighted in these forums.
EVENTS :
E-Summit is a clustered platform of events and activities organized
throughout the year by the Entrepreneurship Cell of NIT Trichy. It
encompasses a vast variety of platforms. Some of them are :

1. i Interact Workshop :




E-Cell NIT Trichy in association with I- interact learning presents the
workshop MikesBikes which is basically an interactive interface through
which a market strategy is developed by taking control of a Bicycle
manufacturing company. The Actual procedure goes something like this:

o Participants start as Advertising/Brand Managers of a Bicycle
Manufacturing company and learn about the making Pricing,
Marketing and Production decisions. Later, they are given the
responsiblity for Distribution, Operations, Product Development,
and Financial decisions.

o The Participants need to analyze real financial reports and market
data and formulate a comprehensive strategy.

o Finally these participants compete against other companies in a
dynamic online multiplayer environment which requires planning,
implementation and evaluation of strategy.

2. ENQ National Open Quiz :



EnQ is a national level general quiz open to both students as well as
other quizzing enthusiasts. Keeping up with the buzz of E-Summit, the
quiz shall comprise of one special round on Entrepreneurship in addition
to other general rounds. All quizzers are invited. For people coming
down for E-summit from outside Trichy, provisions for accommodation
are made, upon registration.

3. REENGINEERING - Business Case Study :



The Poultry Industry in India is a sun rise sector in the global food basket.
The consumption of non-vegetarian food has been on the rise in India.
This in turn has contributed to the enterprising business of poultry in
India.
Suguna, as a fully integrated poultry processor, operates grandparent
stock farms, parent stock farms, and hatchery farms all over India.

Suguna foods is offering a great opportunity for college students and
business oriented people to take up the Suguna case study and re
engineer its business model, suggesting improvements and/or coming
up with solutions pertaining to specific areas of the Suguna enterprise.
The winners will also be considered to work with Suguna foods as
interns.

4. VENTURA International Business Plan Competition :



Ventura, the signature event of E-Cell NIT Trichy, is an annual
interntional business plan competition aspiring to provide young,
talented and eager entrepreneurs across the nation with the perfect
platform to catapult their innovative ideas into successful business
ventures.


An essential highlight of the event is the mentoring phase. It is primarily
proper guidance which nurtures a potential business idea into a
successful business plan. Issues such as constituting a company, the
paper work involved, the regulations that need to be followed, the
business proposal, financing, managing the funds and marketing require
a lot of learning. Therefore, experienced mentors with ample experience
are provided to the registered teams to guide them with their Business
Plans for the event to reach the Final round of judgement.

At the end of the competition, the most innovative, feasible and
implementable plans are selected by a panel of Venture Capitalists and
judges and are given Cash Prizes along with robust incubation support in
order to start-up.

EVENTS FOR FIRST YEARS :

1. TREASURE HUNT :



A Massive hit among the first years, with as many as 200 students
participating in the fun filled event. With clues in hand and people running
around in search of the commodities, this Treasure Hunt was certainly an
event to remember for the first years.

2. STOCK MARKETING :

This event turned out to be very informative for the first years who were
completely enthusiastic and had an intention of learning something new
about an unventured field Stock Marketing.
It was basically a mock event which guided the students on what news to
believe, what not to and how to deal with stocks, shares and calculations.

3. FANTASY FOOTBALL :

A Popular event among the first years ( as expected ) which had a footfall
of over 100 people. The Best part about this event was that it required zero
pre-requisite knowledge about football and the players, which encouraged
many more participants.

4. MOCK ADDs :

A Fun filled event in which random scenarios and constraints were thrown
to the participants who were in groups of three. One of them had to
represent the team and perform their ideology related to the concept.