Millennial Force

Speeds Ahead
Q2 2014 U.S. Job Growth
SSG Analysis Report August 2014
2014 Santiago Solutions Group Inc.

As part of our ongoing series, SSG analyzes economic indicators
from various sources, sharing growth insights that are vital signs of
new economic opportunity in the Total Market.
Millennials 25-34 Make Up 1 In 4 Of
U.S. Employed Base

2
2
0
1
4

S
a
n
t
i
a
g
o

S
o
l
u
t
i
o
n
s

G
r
o
u
p

I
n
c
.


25%
75%
Share of Total Employed Q2:14
Millennial Non-Millennial
Source: SSG analysis of BLS Quarterly Census of Labor Force Statistics Quarter 2 2014;
Millennial Base: 25-34
Total Employed: 127.4 M
31.8 M
95.7 M
While Millennials Make Up 25% Of Total Employed,
They Now Make Up 37% Of Those Newly Employed
3
25%
75%
Share of Total Employed Q2:14
Millennial Non-Millennial
37%
63%
Share of Growth Q2: 2013-2014
Millennial Non-Millennial
Source: SSG analysis of BLS Quarterly Census of Labor Force Statistics Quarter 2 2010- 2014;
Millennial Base: 25-34
Source: Deloitte report on The Class of 2012 Labor Market- Shierholz, Sabadish, and Wething
However, according to a recent Deloitte report, 18% of
Millennial graduates are underemployed.
31.8 M
95.7 M
+500K
+900K
Total Employed: 127.4 M Net Growth: 1.5 M
4
2
0
1
4

S
a
n
t
i
a
g
o

S
o
l
u
t
i
o
n
s

G
r
o
u
p

I
n
c
.


Millennials Are Maintaining An
Accelerated Rate of Job Growth
Millennial employment
continues growing at
twice the rate seen right
after the official end of
the recession in 2010-11.
Source: SSG analysis of BLS Quarterly Census of Labor Force Statistics Quarter 2 2010- 2014;
Millennial Base: 25-34
The Pace of Millennial Job Gains Has
Increased Further and Continue to Speed
Ahead 50% Faster Than Total Employed 25+
5
2
0
1
4

S
a
n
t
i
a
g
o

S
o
l
u
t
i
o
n
s

G
r
o
u
p

I
n
c
.


1.3%
1.1%
1.8%
1.2%
MILL Total 25+
Employment Growth Rate
4 year CAGR
2010-2014
2 year CAGR 2012-2014
Source: SSG analysis of BLS Quarterly Census of Labor Force Statistics Quarter 2 2010- 2014;
Millennial Base: 25-34
Millennials Are Securing Jobs at a Pace 4x
Faster Than They Are Entering the Work Force
6
Source: SSG analysis of BLS Quarterly Census of Labor Force Statistics Quarter 2 2010- 2014;
Millennial Base: 25-34
2
0
1
4

S
a
n
t
i
a
g
o

S
o
l
u
t
i
o
n
s

G
r
o
u
p

I
n
c
.


1.3%
0.3%
Employed Civ Labor Force
Millennial Annual Growth 2010-2014
Not only are Millennials
growing at a much faster
rate than total employed,
they are also acquiring
employment faster than
they are entering the
labor force.
7
Source: SSG Analysis of Gfk MRI 2010-2013 DoubleBase Survey of the American Consumer; Consumer
Confidence - Financially How Are You/Household Than Last 12 Months: Better now.; Your Intentions - How
Likely In The Next 12 Months: Buy your first or second house/residence Very Likely; Base: Employed 25-34

Since 2010, Millennial
confidence in overall
financial stability has
significantly increased.
2010- 2013
change :
+12%
Millennials Are Increasingly More Confident,
Feeling Financially Better Now than Last Year
24% 33%
But Still Careful About Taking Major Financial Risk = Debt
% Very Likely to Buy Home in Next 12 Months Among Employed
Though increasing,
Millennials likelihood
to buy a home still low.
2010- 2013
change :
+5%
10% 11%
Millennials Speeding Ahead In Jobs &
Optimism Yet with Restrain
Millennials are obtaining employment at a significantly
higher rate than total population, managing to sustain
these jobs and, even still, avoiding risky investment
decisions.
Though hit hardest and longest by the recession,
Millennials are now increasingly optimistic about their own
future value and stability.
Millennials are now at the most accessible point since the
recession for durable purchases; in time for a merrier
Holiday season!
8
2
0
1
4

S
a
n
t
i
a
g
o

S
o
l
u
t
i
o
n
s

G
r
o
u
p

I
n
c
.


About
Santiago Solutions Group
We guide clients using advanced
research, projectable opportunity
sizings, innovative modeling and
predictive analytics. Yet, integrating
and distilling rigorous data is just
the base to reduce your financial
risk.

Leveraging client-side
experience and consulting, we arm
you with intelligence, ownable
insights to purchase, strategic
pathways aligned with the highest
impact priorities, and effective Total
Market roadmaps inclusive of
customer journeys.
Santiago Solutions Group
SantiagoSolutionsGroup.com
@Santiago_Group
@Carlos_SSG

santiagosolutionsgroup.com/subscribe/
Carlos@SantiagoSolutionsGroup.com
To Learn More, a subscription to SSGs
newsletter provides you with access to
this and other SSGs full Reports
SSG: 818.736.5661