Company Summary

We are going for green entrepreneur so Green means a product, service, or process that
benefits the environment or reduces the negative environmental impact of existing products,
services, or processes while entrepreneurship is the process of identifying and starting a new
business venture, sourcing and organizing the required resources, while taking both the risks
and rewards associated with the venture. We are doing green entrepreneurship on solid waste
management in Wapda town. We plan to focus the area of wapda town for solid waste
management.
Ownership
We are going to plan an idea of solid waste management on partnership basis having 5
partners namely: Abdul rehman (Tel:), Waseem Naeem (Tel:), Shoab Asif (Tel), Amir Sohail
(Tel), Asad Baig (Tel:)

Company name, Address and phone number
Wapda Town, Wapda employees town near Chand da qila,Gujranwala.

Name(s), address of all key people
Abdul rehman (Project leader CEO)
Waseem Naeem (Managing director)
Shoab Asif (Cheif Inspection officer)
Amir Sohail (Supervisor)
Asad Baig (Supervisor)


Objectives
Operational objective of this Solid Waste Management Plan is to provide for facilities that
are sufficient to treat, recover, or dispose of solid waste in a manner that is consistent with
the applicable State, Federal, and local laws and regulations that relate to air pollution, water
pollution, and land use.
The Plans ultimate intent is the effective implementation of an integrated system of solid
waste management and recycling that allows sufficient flexibility to react to changes in
regulations, technology and market conditions.
Reduce the volume of the solid waste stream through the implementation of waste reduction
and recycling program
The main objective is to provide the efficient and economical refuse collection, recycling
and disposal services.
Provide facilities for the sanitary, efficient and economical reception and transportation of
solid waste.
Provide for the operation of sanitary waste disposal facilities, utilizing, the most
economically viable and environmentally acceptable methods available

Company Vision
Our vision is to maintain a best waste management system that benefits our community
and environment.

Company Mission
Our mission is to serve our community by providing a comprehensive solid waste
management system that is environmentally, socially and financially sound.




What business we in?
Solid waste management and abstracting raw material for
Recycled
Reduced
Reuse

Values and core Principles
Green entrepreneurship benefits the environment or reduces the negative environmental impact
of existing products, services, or processes while entrepreneurship is the process of identifying
and starting a new business venture, sourcing and organizing the required resources, while taking
both the risks and rewards associated with the venture or solid Waste management is the process
of "making, prevention, description, monitoring, treatment, handling, reuse and residual
disposition of solid wastes. There are various types of solid waste including municipal
(residential, institutional, commercial), agricultural, and special (health care, household
hazardous wastes, sewage sludge).
Following are the values of our business
Reliability & Honesty
Environment maintenance
Excellence in Services
Customer Service
Public Participation
Community Relations







Business and industry profile
Company Goals
There are some of objectives that we have set for our project some of which are as
follows:

Operational Goals:
To avoid harmful products and provide safe product environment.
To offer quality products
By training and development of the employees enhance the constant efficiency as well as
effectiveness of our operations.

Financial Goals:
Increase the rate of return on our investment
Gain maximum profit in minimum time
Maintain and stabilize our earnings even during the period of decline

Marketing Goals
Increase the customer awareness
Correctly identify and serve our target marketing
Increase the product sales in the target market by a reasonable percentage.

HR Goals
Take care of employees safety
Constructing employees ownership through friendly environment

Industry Analysis
Industry Background and overview
The solid waste management industry we see today is a lot of different from what it was about 20
years ago. The historical approach of waste management on the systematic disposal of waste
materials through landfills and incineration. Nowadays, modern waste management approaches
increasingly focus on source reduction and recycling of waste materials, generating more job
opportunities in the waste management process. More specifically, the latest and mostly used
waste management approach is Integrated Solid Waste Management (ISWM) which involves a
combination of source reduction, waste collection, waste transportation, recycling and
composting, and disposal.

Significant trend:
Trend 1: Strong Industry Growth
The amount of waste generated is increasing fast and the waste management industry is getting
bigger and bigger. The current worldwide waste generation is around 1.3 billion tons a year.
Between 2004 and 2006, the waste management industry grew by 17 percent in terms of
revenues. In 2010, there were approximately 70,000 waste management professionals working in
the industry. This number is expected to increase by 6 percent, around 4,000 new positions
annually.
Trend 2: Greater Public Awareness
These days, the general public is more sensitive to the negative impact of unsystematic waste
disposal. And that is why society is generally very cooperative to waste management
organizations and authorities. In fact, public awareness plays a very important role in waste
source reduction. Overall, people are shifting from the consumption of products that generate
waste materials to the consumption of products that can easily be recycled and composted.

Trend 3: Increased Regulations
With the increasing amount of waste being generated, there is no alternative to systematic
disposal and recycling of waste materials. So, both local authorities and environmental
organizations are imposing strict waste management regulations.

Trend 4: Increased Use of Technology
With the advent of sophisticated technologies, solid waste management has become easier and
more efficient than ever before. A wide range of waste management technologies have evolved
in the fields of waste collection, transportation, and disposal, including land filling, composting,
recycling and incineration.

Trend 5: Increasing Demand for Skilled Manpower
Previously, the waste management industry relied heavily on manual labor. With the advent of
sophisticated waste management technologies, however, the demand has greatly increased for
skilled workers with competencies to support not only waste disposal, but also waste distraction
using latest technologies efficiently. Many skills currently required for waste management jobs
are not traditionally related to waste management. Sustainable planning and urban design,
monitoring waste disposal and reduction programs, alternative or sustainable transportation are
some of the new activities in the field of waste management. So in the current waste
management industry, there is a noticeable shift from demand of only manual labor to demand of
increasingly more educated individuals who have the leadership skills and wide-ranging
expertise essential for management positions.

Key success factors:
Raw material available at low cost
As it is green entrepreneurship so Government may support us

SWOT Analysis

1. Strength
Solid waste can be used to create electricity in huge quantity
Good solution for energetic self insufficiency.
Extraction of raw material
Less cost
Wide range of technologies and organizational solutions available.

2. Weakness
Low awareness and limited knowledge about Solid waste management
Its unhygienic project
Government barriers
Complicated and time consuming procedures

3. Opportunities
Wider offer on market for solid waste and raw material extracted from waste e.g., tin,
plastic material
Bigger and better market offer.
More different State support.

4. Threat
Higher Fuel Charges
Government Rules and regulations
Lack of knowledge of common consumer

Competitive strategy
We dont have any specific competitor in this filed but as our plan is less expensive it is a
new idea first time implementing in Pakistan.

Company Product and services
Product and services description
The main raw materials that will be used by us including:
Plastic
Glass
Paper
Metal

Solid waste management services collect, process, and dispose of solid waste. Usually, a solid
waste management services to help municipalities businesses to manage solid waste by
coordinating several activities. These activities include: source reduction, recycling and
composting, and disposal in landfills or waste combustors. Source reduction alters the design,
manufacture, or use of products to reduce the amount and toxicity of trash or garbage.
Recycling diverts items such as paper and metals from the waste stream. Solid waste collection
and scrap collection allows recycled materials to be processed into new products. Composting
is a naturally occurring process that decomposes organic waste to produce humus like
substance. Proper solid waste disposal requires waste characterization, the description of
chemical and physical properties, either directly or indirectly.


Uniqueness:
We are the initiators of this new kind of business plan
Save natural resources
Conserve energy
Reduce pollution
Reduce the toxicity of our waste

Raw material suppliers:
As we know that the raw material is one of the most important factor for and organization to
perform because without the raw material a firm cannot continue its production as well as
sales. So the suppliers from which we will collect the required raw material will be the garbage
and waste collecting company from which we will get the waste bottles, papers and sheet on
weekly contract basis. On the other hand our customers will also be our suppliers as they can
bring us the old useless things kept idle at their homes and we can use them as our raw material
and recycle and refinish them into new form, apart from customers and garbage collectors, we
will also buy some of the raw material from the market and these things will be sprays, beads,
glue threads etc.


Stakeholder:
Local Authority
NSGs
Service Users
Private Formal Sector
Informal Sector
Donor Agencies
Aspects:
Technical
Environmental Health
Socio Culture
Institutional
Policy/Legal

Customer Benefit
Our material is cleaner than others because it is already separated so that is why it is easy
to make more quality material for customer. It is also cost benefit because customer will
get it at less cost it is very benefit for manufacturing of raw material from this waste
material. For making new products it is also useful.

Supplier Benefit
Environment getting clean, we also provide daily services. Another benefit is that It is
dispose nearly they dont need to go far away. In solid waste management a primary
health benefit is the control of vermin that spread disease. By consolidating residential
and some types of commercial wastes, then using appropriate disposal technology
habitat is reduced, or nearly eliminated, for rodents and insects that otherwise pose a
public health risk. Another health benefit is the control of disposal methods that prevent
random burning or burial methods that could pose long term and acute health risks.

Process:



Explanation:
Generation and Separation
Solid waste will be separated at household level and different baskets will be provided by
us to every house.
Collection
We will collect basket from every household in plastic bags hygienic.
Transfer and Transport
We will transfer to particular place through trucks and then perform further operation and
tin is collected for further processing.
Store
We first store at particular quantity then transfer.


Sorting
Generatio
n and
Seperation
Collection
Transfer
and
transport
Store Sorting
Treatment
and
Disposal
Reduction Re use Recycling Recovery
We will separate different kind of plastic and paper to make easy for supplier and can
generate more profit.
Treatment and Disposal
Required raw material will be collected and other will be dispose off.
Re use, Recycling, Reduction and Recovery
This raw material will be separated for recycling and then deduced into final form
available for recycling. This raw material is available for further production.

Marketing Section:
Marketing Strategies
The marketing strategies are the core of main strategies as:
Relationship oriented
Intimacy with customers and suppliers
High value and High quality services are providing

Supplier Profile
Detail of Plots
Plot Size Residential Commercial Total
1 0 31 31
2 0 27 27
3 0 3 3
4 0 3 3
5 247 12 259
6 0 1 1
7 0 13 13
10 2573 0 2573
20 922 0 922
40 168 0 168
Total 3910 90 4000


Segmentation
We will segment our customers on these two bases:
Geographic
Demographic


Main
Dimensions
Variables Breakdown

Geographic
segmentation
Region


Area Size

Population

Density
Wapda Town




Greater than 30,000

Urban

Demographic
Segmentation



Occupation


Domestic
Commercial
Industrial
Slaughter house
Hospital waste
Markets


Target Market:
Our target market is Wapda town geographically. Demographically target market is
kitchen waste and commercial waste and other waste categories are not present in wapda
town. Therefore we selected only two:
Kitchen waste:
Kitchen waste includes paper and board. The waste of kitchen is more than commercial
waste. As there are the population of more than 30,000 and most population is based on
household so kitchen waste is more available than the commercial waste. There are
Segmentation Variables and breakdowns for Wapda Town Gujranwala
almost 3910 residential plots in wapda town area so kitchen waste are more available in
wapda town.
Commercial waste:
Commercial waste includes paper and plastic. It is not more than kitchen waste because
commercial plots are less than kitchen waste in wapda town area. There are almost 90
commercial plots in wapda town so that is why commercial waste is less than kitchen
waste.

Customer motivation
Our material is cleaner than others because it is already separated so that is why it is easy
to motivate customers. We will also offer more quality material for customer which will
help us to motive the customers as well. Last but not least it is also cost benefit because
customer will get it at less cost it is very benefit for manufacturing of raw material from
this waste material.

Supplier Motivation
Supplier motivation is very important so we provide daily services for motivating the
supplier. We dispose material nearly so the supplier doesnt need to go far away. In solid
waste management a primary health benefit is the control of vermin that spread disease.
So there is more chance to protect health which is the best tool of motivation for the
supplier.

Market size and trends:
Our market size is only wapda town there are almost 4000 plots 3910 are residential plots
and 90 are the commercial plots with the population of 30,000. Our market trends
includes Strong Industry Growth, greater public Awareness, increased regulations,
Increased Use of Technology, Increasing Demand for Skilled Manpower as these all
trends are also discussed earlier.



Positioning
We are focusing on clean environment we provide many servicing we are also managing
waste material on daily basis try to make some clean environment. We also focus to
reduce the disease of the waste material for making the environment cleaner. We will
consolidating residential and some types of commercial wastes, then using appropriate
disposal technology habitat is reduced, or nearly eliminated, for rodents and insects that
otherwise pose a public health risk.

Marketing Mix
Our marketing mix will consist of the following approaches:
Product
Our product will be paper, glass, plastic, board which we collect from kitchen waste and
commercial waste.
Price
Our price will be set according to the market
Place
We store nearby location wapda town at low cost and deliver to the customer.
Promotion
We will communicate with our customer and supplier everytime.













Porters five forces of Competitive Position






























Supplier Power
Product Quality
Raw material
abundance
Relationship with
customers
Competitive rivalry
No specific
competitors
One specific
location
Substitute products
Advantage of
cheap raw
material
Low threat of
substitute
products
Buyer power
Buyer choice
Switching cost
Buyer size
New Market Entrants
May be the
entry but do not
disturb us
because we are
doing
specifically
Entry of competitors:
Well new entrance in the market is easy but fortunately we will not disturb by any new
entrants because we are doing our project in specific area. Solid waste manamenet is vast
business now a days so new entry may be in the field of solid waste management but it
will not disturb us so much because we are focusing on specific area which is Wapda
Town.

Thread of substitute:
There is no such as thread of substitute because the product/raw material we using is very
cheap so there is no major thread of our business. We are getting the raw material easily
as we are focusing the residential or commercial plots of wapda town so it is easy for us
to collect the raw material so that is why there is no thread of substitute.

Bargaining power of buyer:
Buyer choice always matters by purchasing because customers always buy the product
which satisfies their needs. Lack of knowledge of buyer, less demanding, and price
conscious buyers have very little bargaining power.

Bargaining power of supplier:
As the raw material is very cheap and easily available in abundance available without any
diversification therefore suppliers have little bargaining power. Relationship with
customers is also a factor affecting the bargaining power of supplier a strong relationship
can reduce bargaining power of supplier.

Rivalry among existing players:
In our field there is not such specific competitors because we are doing our project in
specific location Wapda town so in our area these is not such competition effecting us.




Human Resource Section
Description of Management Team

Key Managers and Employees
There are many responsibilities involved in this business as the main purpose of this
project is to bring the best out of wastes. In this way there will be a total of Employees
and among them there will be Three Key people. These key people along with their
background, experience, skills are explained below:

Project leader CEO
Mr. Abdul Rehman will be the CEO and he will also responsible for the overall decision
making. Some of his duties will also include overseeing the overall area and check out
the performance of the managers and employees.
Background:
As far as his background is concerned he has almost done BBA (Hons) and has got a
good knowledge of all the fields of study required for conducting a business, and these
fields include: Human resource management, marketing, research, Finance etc.

Experience and Skills:
As for as the experience is concerned Mr. Abdul Rehman has got no practical experience
of being a CEO. He has even got no experience of any job of such kind but has is doing
some internship it may be helpful for him for developing the experience and skills.
He has great interpersonal skills, communication skills, customer relationship
management.

Managing Director
Mr. Waseem Naeem will be the managing director and he will responsible for the
recruitment and hiring of employees if and when required along with the contribution of
CEO (Mr. Abdul Rehman). He will also look after the labor issues and will be
responsible for providing them job safety

Background:
As far as his background is concerned he has almost done BBA (Hons) and has got a
good knowledge of all the fields of study required for conducting a managing the
employees, selection of the best employees, he also has a good knowledge of other fields
whose knowledge is also required for this business and these fields include operations,
finance, research, Management etc.
Experience and skills.
In his BBA (Hons) program he has a practical experience he has done a corporate
internship in Suzuki Gujranwala where he experienced some fields like HR department,
Marketing department, Accounts department. The skills that he learned from this
experience include: communication skills, interpersonal skills, Managing the employees,
HR issues etc.

Shoab Asif (Cheif Inspection officer)
Amir Sohail (Supervisor)
Asad Baig (Supervisor)













Job Description
Here is the Job Description of the CEO, managing director

CEO
Job Title: Chief Executive Officer Company Job Code:
(CEO)
Location: Division/Department:
Hours of Work: Reports to: None
Salary: Last Revision Date:

SUMMARY
The Executive Director serves as chief executive officer is responsible for the success of the
company. CEO is responsible for all the financial and fiscal management aspects of companys
operations. Provide leadership and coordination in the administrative, business, planning,
accounting, and budgeting efforts of the company.
PRIMARY RESPONSIBILITES
1. Create, coordinate and evaluate the financial programs of the company to include
budgeting and tax planning.
2. Approve and coordinate changes and improvements in automated financial system of
the company.
3. Ensure compliance with local, state and federal budgetary reporting requirements.
4. Oversee the approval and processing of revenue, expenditure, salary updates and
account maintenance and data entry.
5. Coordinate the preparation of financial statements, financial reports, special analyses,
and information reports.
6. Develop and implement finance, accounting, billing and auditing procedures.
7. Ensure records system is maintained in accordance with generally accepted auditing
standards.
8. Develop and direct the implementation of strategic business and operational plans,
projects, programs and system.
9. Analyze cash flow, cost controls and expenses to guide business leaders. Analyze
financial statements to pinpoint potential weak areas.
10. Establish and implement short and long range departmental goals, objectives, polices
and operating procedures.
11. Other duties are assigned.

ADDITIONAL RESPONSIBLIES
1.Represent the company externally to media, government agencies, funding agencies
and the general public.
2. Recruit, train, supervise and evaluate departmental staff.

KNOWLEGDGE AND SKILL REQUIRMENT
1. Experience in strategic planning and execution, knowledge of finance accounting
budgeting and cost control principles including generally accepted accepting
principles knowledge of federal and state financial regulations. Ability to analyze
financial data and prepare financial reports statements and projections.
2. Work requires professional written and verbal communication and interpersonal
skills ability to motivate workers to produce quality material within tight time
frames.
3. This is normally required through either the completion of a master degree in
finance or accounting or BSC(hons) in the same field and an experience in a senior
level finance or accounting position,
4. Work requires willingness to work a flexible schedule.
WORKING CONDITION
Working condition is normal for an office environment work may require occasional
weekend.




Managing Director

Job Title: Managing director Company Job Code:
Location: Division/Department:
Hours of Work: Reports to: None
Salary: Last Revision Date:

SUMMARY
Provide leadership and coordination of the company Human resource functions. Develop
and implement Human resource strategy and programs.
PRIMARY RESPONSIBILTIES
1. Create company strategic recruitment and selection plan.
2. Coordinate company equal opportunity programs to achieve diversity goals.
3. Create strategic training plan to meet personal, professional and organizational need
of companys employees.
4. Oversee compensation programs to ensure regulatory compliance and competitive
salary levels.
5. Oversee the design and development of compensation strategy and programs.
6. Direct the administration of benefit programs to include health and safety of the
works in the initial stages and after a passage of time, death, disability and
unemployment.
7. Evaluate and recommend improvements to benefit programs.
8. Develop and coordinate grievances and mediate workplace disputes.
9. Recommend and maintain an organizational structure and staffing levels to
accomplish company goals and objectives.
10. Evaluate company culture and provide recommendation on changes to accomplish
company goals and objectives.
11. Recommend and establish company policies and procedures.
12. Work with CEO and staff to develop business plans for the company.
13. Establish and implement shot and long range departmental goals, objectives, policies
and operational procedures.
14. Other duties as assigned.
ADDITIONAL RESPONSIBILITES
1. Recruit, train, supervise and evaluate staff.
KNOWLEDGE AND SKLL REQUIRMENTS
1. Experience in strategic planning and execution. Knowledge of contacting, negotiating
and change management, knowledge of federal, state, and local employment, wage and
salary laws and regulations. Ability to analyze and assess training and development
needs knowledge of organizational development theory and practices. Experience in
design, development and Implementation of salary administration plans benefit
programs. Ability to negotiate and manage collecting bargaining agreements and
alternative disputes resolution process. Experience in examining and reengineering
operations and procedures formulating policies and developing and implementing new
strategies and procedures. Knowledge of computerized information system use in human
resources application.
2. Work requires professional written and verbal communication and interpersonal skills,
ability to motivate workers produce quality material within tight time frames ability to
participate in an facility group meeting.
3. Work requires willingness to work a flexible schedule.
WORKING CONDITION
Working condition are normal for an office environment. Work may require occasional weekend
and evening work.









Organizational Chart


















CEO
Cheif
Inspection
Officer
Cheif
Supervisor
Supervisor
Managing
Director
Location










Raw material production process for tin:
Process
The raw material collected in a store
Cleaned and reduced
Pressed by hydraulics machine
Put into Furnas
Final product is Store
Deliver