www.jamieoliver.

com/recipease

Recipease website brief:
Add My Account to top right of screen alongside Login. Manage my booking will go under
here. Add in ability to change personal details.

Reorder nav bar to:
1. About Recipease Design / layout suggestion:
Call to actions as per nav bar down left hand side: Lessons & Bookings, Caf & Food To
Go, Shop, Caf & Cookery School, Corporate & Events, Kids, Vouchers, Location &
Contact, Whats On
To the right of the list have 7 slider images with C.T.A. on each image and caption (we
will provide images and captions). Please make images and wording changeable through
CMS.
Include below copy (could provide image of Jamie if you think this would be nice
alongside text):

2. Lessons & Bookings hide bookings page in current nav bar. Add new drop down
menu to current lesson page with date (could have a pop out calendar, or
day/month/year)
At bottom of lesson thumbnails, please add below text (taken from bookings page):

3. Caf & Food To Go
When you hover over this CTA, please could there be a drop down that says In this
section: Food To Go, Caf, Good Stuff


Please add content of Food To Go into the Caf page. Add a new menu tab, named
Food To Go after drinks (below screengrab) which will link to current Food to Go
page.


On Food to Go page, please add new tab underneath Meal Types (below screengrab)
called. to go. Content TBC.



Good Stuff page to include the following copy & we can supply images depending on
your design:

4. Shop content TBC. We would like to sell some of our retail products here. We
currently use Data Cash for lesson purchases, which is integrated into the website.
Hopefully you can see set up via coding?

5. Brighton Caf & Cookery School (we decided Brighton needs to be in title as
otherwise its confusing with Caf & Food To Go in nav bar too) content TBC


6. Corporate & Events include drop down In this section list: team building, parties,
catering, Christmas all content TBC

7. Kids content TBC
8. Vouchers
9. Location & Contact
10. Whats On

Add Recipease symbol logo onto page tab Favicon
Clear page hierarchy as per above with correct and logical html mark-up
Ensure Whats on has apostrophe on all drop down menus and in page, plus all reference
to caf has an accent over e
Add Instagram and Google Plus icon to social media follow prompts. Update Twitter to bird
icon.
Pop up newsletter prompt on landing page improved please add Sign up for the latest
Recipease news, offers and events! Add newsletter CTA to website footer. Once signed up
land on home page (currently after signing up to the Recipease newsletter the visitor is not
directed back to the site).
Registration process improved as per JO.com (see jamieoliver.com presentation I emailed).
Have requested template of JO.com version.
Add gradient to images so that white copy can be read more easily
Add video and downloadable PDF to Corporate & Events assets Work in Progress
Improve look of auto-response emails
Bugs:
When entering details to purchase a lesson, mandatory fields (name and contact details)
need to be marked. Add guidelines underneath fields.
Not allowed spaces etc in username (common problem) and the website doesnt explain the
problem, leaving customer thinking they cant get past the numerical code.
Party booking form stopped working at Xmas time
ALL tab (in bookings calendar) shows unpublished lessons for the public to book
On voucher page improve online form or add information prompts to fields, eg. Monetary
value field needs an info icon to direct customer of numerical format to enter (number only,
separated by decimal point, ie. 50.00 for 50)
Vouchers - Change email from wording confuses customers. Add hover question mark.
Vouchers not reaching recipient on many email addresses, eg. NHS
Approx. 70% of people get confirmations (assume recipes too) Should be 100%. Also
capacity not showing correct number of bookings.
Party packages should be CMS
Locations and contacts page needs revamping repeats same wording x3 on one page