A

P
P
L
I
C
A
T
I
O
N

N
O
T
E
Cost Effective International Roaming
using Mobile VoIP
Leveraging Mobile VoIP as an alternative for GSM roaming
Market Requirements
In the world of mobile telecommunications, roaming is the term used to enable use of a mobile
device in a different location than the local home geographical area (the home network
where the service was registered). Similar to voice roaming, SMS roaming is the process of
sending and/or receiving SMS text messages when travelling abroad.
Demand from consumers for more economical roaming rates is forcing service providers to look
for alternatives to reduce roaming costs, while offering more attractive packages for customers.
In addition, peer-to-peer VoIP services have motivated service providers to avert lost revenue and
customer churn by offering free or inexpensive, toll-bypass VoIP service while abroad.
The current cost to roaming customers is very high. As a result, customers are looking towards
inexpensive alternatives, where most of the roaming revenue goes to the remote operators. By
using Mobile VoIP, customers can make and receive calls or send and receive SMS messages
over IP, while reducing their roaming fees. In addition, customers can keep using the same
number. Local operators can control the price, while enjoying a very fast and proftable ROI, since
all revenues are paid to them.

If mobile operators havent always taken advantage of Voice over IP technology, now is the right
time for them to reap the benefts.
A
P
P
L
I
C
A
T
I
O
N

N
O
T
E
2
Introducing AudioCodes VMAS Solution
AudioCodes VMAS is a mobile VoIP Solution from AudioCodes comprised of the Client Management
System (CMS) and a variety of mobile soft clients for leading mobile operating systems and
smartphones. VMAS is currently available for such leading smartphones as iPhone/iPod touch,
Nokia, Samsung, HTC and others.
The VMAS client delivers high quality Voice over IP calls via existing mobile phones (using WiFi and
cellular data). This enhances standard mobile networks by taking advantage of widespread data
connectivity available today via WiFi hotspots and cellular data networks.
The solution allows roaming subscribers to initiate voice calls and send text messages (SMS) over a
WiFi connection, via their current mobile handsets at highly cost-effective rates.
Mobile service providers can increase utilization of their network by roaming users by taking
advantage of public WiFi networks or cellular data, saving subscribers international termination costs.
GSM Roaming
Mobile VoIP Roaming
A
P
P
L
I
C
A
T
I
O
N

N
O
T
E
3
Standard GSM Calling Roaming vs Mobile VoIP Roaming
Standard GSM Calling Mobile VoIP
Availability Available in all handsets
Smartphones only with third-party
software
User Interface No Change
Minor changes (depending on
handset)
Revenues to Operator
Limited and based on revenue
sharing with the Visited
Network Operator
Full Control, 100% of revenue
Customers Cost
High. Customers are looking for
Alternatives
Attractive to mobile customers
SMS Very high cost to customers
Low cost to customer, zero cost to
operator. 100% of revenue goes to
operator
Same Phone Number Supported Can be supported (depends on client)
Same Address Book Supported Can be supported (depends on client)
Mobile VoIP Solution Attributes
AudioCodes VMAS solution is built to ft the demanding service providers environment. The VMAS
solution enables effcient distribution of the clients to the relevant mobile handsets. The CMS supports
customized features, such as remote confguration and setup for various business models, meeting the
needs of service providers. VMAS is widely interoperable with most major softswitches and IP Centrex
solutions, enabling open network architectures that maximize value and reduce costs. The VMAS user
interfaces are fully branded according to the service providers requirements. VMAS CMS software was
developed in-house, is stand-alone and independent. Therefore, it cannot be disabled by the devices
themselves. Supporting all major operating systems allows the service provider to distribute the clients
to most smartphone customers, thereby exposing the solution to a larger number of customers.
A
P
P
L
I
C
A
T
I
O
N

N
O
T
E
4
International Headquarters
1 Hayarden Street, Airport City
Lod 70151, Israel
Tel: +972-3-976-4000
Fax: +972-3-976-4040
AudioCodes Inc.
27 Worlds Fair Drive,
Somerset, NJ 08873
Tel:+1-732-469-0880
Fax:+1-732-496-2298
Contact us: www.audiocodes.com/info
Website: www.audiocodes.com
About AudioCodes
AudioCodes Ltd. (NasdaqGS: AUDC) designs,
develops and sells advanced Voice over IP (VoIP) and
converged VoIP and Data networking products and
applications to Service Providers and Enterprises.
AudioCodes is a VoIP technology leader focused on
VoIP communications, applications and networking
elements, and its products are deployed globally
in Broadband, Mobile, Cable, and Enterprise net-
works. The company provides a range of innovative,
cost-effective products including Media Gateways,
Multi-Service Business Gateways, Residential
Gateways, IP Phones, Media Servers, Session
Border Controllers (SBC), Security Gateways and
Value Added Applications. AudioCodes underlying
technology, VoIPerfectHD, relies primarily on
AudioCodes leadership in DSP, voice coding and
voice processing technologies. AudioCodes High
Defnition (HD) VoIP technologies and products
provide enhanced intelligibility, and a better end
user communication experience in emerging Voice
networks.
2010 AudioCodes Ltd. All rights reserved. AudioCodes, AC,
AudioCoded, Ardito, CTI2, CTI, CTI Squared, HD VoIP, HD VoIP
Sound Better InTouch, IPmedia, Mediant, MediaPack, NetCoder,
Netrake, Nuera, Open Solutions Network, OSN, Stretto,
TrunkPack, VMAS, VoicePacketizer, VoIPerfect, VoIPerfectHD,
Whats Inside Matters, Your Gateway To VoIP and 3GX are
trademarks or registered trademarks of AudioCodes Limited.
All other products or trademarks are property of their respective
owners. Product specifcations are subject to change without
notice
Ref. # LTRM-09056 01/10 V.1