TRINITY UNIVERSITY OF ASIA

MARKETING MANAGEMENT

REV. ANTHONY D. TAPUCAR
MASTER OF BUSINESS ADMINISTRATION-STUDENT

DR. CARLITO S. PUNO
PROFESSOR






ANTIPOLO UNITED METHODIST CHURCH MARKETING PLAN PROPOSAL


KEY PERSONS:
Name Responsibility
Rev. Anthony D. Tapucar Administrative Pastor
Ms. Monica Ramos Christian Education Deaconess
Ms. Marlyn Obamos Church Secretary
Mrs. Carmelita Arroza Lay Leader
Engr. Sanny Camba Council Chairperson




CHURCH PROFILE
true
The Antipolo United Methodist
Church The Mission The mission of the Church is to make
disciples of Jesus Christ for the transformation of the world. Local
church provide the most significant arena through which disciple-making
occurs.
By process for carrying out our mission-we make disciple as we:
Evangelism
-proclaim the gospel, seek, welcome and gather persons into the body of
Christ;
-lead person to commit their lives to God through baptism by water and
the spirit and profession of faith in Jesus Christ;

Discipleship
-nurture persons in Christian living through worship, the sacraments,
spiritual disciplines, and other means of grace, such as Wesleys
Christian conferencing;

Mission
-send persons into the world to live lovingly and justly as servants of
Christ by healing the sick, feeding the hungry , caring for the stranger,
freeing the oppressed, being and becoming a compassionate, caring
presence, and working to develop social structures that are consistent
with the gospel; and
-continue the mission of seeking, welcoming and gathering persons into the community of the body of Christ.




VALUES
1. I am a True Disciple
Christ-likeness and Ministry of Multiplication
2. Caught by the Vision
Understand, Live, and Transmit the Vision
3. Committed to Cell Life
Evangelism, Leadership Development & Multiplication
4. Passionate Spirituality
Devotional Life, Prayer & Fasting, and Holiness
5. Submission to Authority
Love, Honor, and Respect my leaders
6. Committed to Time
Manage and invest my time for the Kingdom

7. Lifelong Relationship
Accountable & Responsible
8. I Love Equipping and Training
Training is my Happy Hour
9. I am a Leader
I am born to multiply
10. Accomplishing Church Goal Setting
I support, help, and fulfill the goals
11. I want to see my Church Grow
Pray, Work, and Pay
12. The Importance of Young People
I will prepare the Next Generation!
In the Year of our Lord, 1930 a group of Methodist missionaries from Taytay led by Rev. Francisco Galvez set
foot in Antipolo, Rizal a bastion of Roman Catholic Church where the Shrine of Our Lady of peace and Good
Voyage is located. Despite the air of indifference and religious intolerance, these brethren from Taytay
undauntedly preach the Gospel until their missionary effort yielded converts to the Lord. One of the very first
convert was Zacarias Tapucar Sr.

The church nurtured to its capacity to become a local church recognized in annual conference level. Today with
statistical data of 286 TOTAL Professing Members.

SWOT ANALYSIS




I
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N
A
L
STRENGHTS
1. Implementation of UMC DOC
- PEP ADC
-CARE Group
-One Verse Evangelism
-Campus Ministry

2. Strategic Location
- Spacious parking area, big sanctuary and has
owned educational building

3. Open Diversified People
-UMM, UMW, MYAF, UMYF & Children
-Professional members
-Has a sense of family spirit

WEAKNESSES
1. Needs to improved facilities and equipment
-non well-ventilated areas
-low end sound system
-Security issues

2. Over familiarity of some members
-Resistance to new discipleship process
-Lack of participation of some members
-Personality conflicts
-late comers

3. Methodist Faith identity crisis
- lack personal devotion
- Lack of stewardship commitments such in TIME,
TALENT, TREASURES
-In-compatible Christian lifestyles


E
X
T
E
R
N
A
L

OPPURTUNITIES
1. Nearby in schools, subdivisions and other
business establishments that are open for
outreach
2. Connectional or linkages to other UMC
churches.
-Leadership trainings & workshops offered in district
and annual conference
-Influx of Methodist family in the community
TREATS
1. Public perception in religion
2. Modernization culture
3. Sprouting of cultic-Christian churches











PROGRAM HIGHLIGHTS

PROGRAM: Marketing Plan for Antipolo UMC

LAUNCH DATE: June, 2014 DURATION: JUNE 2014-MAY 2017

COVERAGE: Church, Community & Schools

OBJECTIVE: Uniting the Body Evangelizing the City
SMART SCALE
1. Increase church visibility in the community
2. To increase church membership by 10% every year as well its revenue.
3. To reach out younger generation by doing Campus Ministry.
MARKET DESCRIPTION

Antipolo, officially the City of Antipolo is a city in the Philippines located in the province of Rizal; about 25
kilometres east of Manila. It is the largest city in the CALABARZON Region. It is also the seventh most populous
city in the country with a population of 677,741 in 2010. The city is popular for being a pilgrimage site. It prides
itself as the "Pilgrimage Capital of the Philippines." The Marian image of the Our Lady of Peace and Good
Voyage or the Virgin of Antipolo.

Antipolo's population in the 2010 census was enumerated at 677,741. It grew at an annual rate of 4.19 percent
from the 2000 figure. Annual population growth rate has slowed relatively remains above the annual national
average of 2.04 percent. The 2007 figure is three times the population of the city in 1990.
The economy as of the latest local government income classification of the Department of Finance in 2005,

Antipolo is classified as a "First Class City". In 2007, the city registered a total revenue of 993.1 million, an
increase of 5.6 percent from the previous fiscal year, in 2010 this amount has grown to 1.56 billion. Its
proximity to Metro Manila has continuously spurred the growth of the real estate industry and by 2007, revenue
from real property taxes has ballooned by 32.1 percent from 2006 to 146.2 million as there are also about 456
residential subdivisions in the city.

The Department of Education maintains a school division in Antipolo, which supervises the 65 public schools (45
elementary schools, 20 high schools) in addition to 193 accredited private schools. There are two universities
operating satellite campuses in the city, the state-run University of Rizal System, and Our Lady of Fatima
University. (Source: Antipolo City Government Website & Wikipedia)

List of Religious Organization
Roman Catholic Church Iglesia ni Cristo
Jehovahs Witness Church of the Latter-day Saints
Faith Baptist Church Hope in the Word Christian Ministries
Jesus Grace Assembly of God Shiloh-Bible Baptist Church
Bless the City Para-Church Christ Commission Fellowship
Greenhills Christian Fellowship Jesus New Creation Fellowship
Antipolo Christian Community Church Church of the Nazarene
Sumulong Baptist Church Jesus is Lord Church
Church so Bless












MARKETING STRATEGY TEMPLATE
STRATEGY OBJECTIVE TIME FRAME
PERSON
IN-CHARGE
BUDGET
TRACKING/
EVALUATION
1. Church Signage

2. Posting of
directional signage
in strategic
location
Increase
visibility
church in the
community
September 15


September 22-26
BOT


7,000
(Church
Signage)

13,000
(Directional
Sign)

=20,000.00

1. Improve church
facilities by putting
air-conditioning
unit, renovation of
current Christian
Education room,
conference area,
and
church office

To be
conducive
and attractive
in worship,
and trainings

October-
December

BOT

1,500,000.00

To used state of
the art sound
system and video
system for live
streaming and
recording

To improve
the sound
system and
to watch live
broadcast
over the
internet

BOT


150,000.00

1. UMC DOC
Process




2. Intensify Open
CARE Group
ministry

To increase
church
member by
10% every
year
July 2014


June 2014
Administrative
Pastor &
Church
Council
Officers

Trained CARE
Group
Leaders

20,000/ Batch


=60,000.00

3. Campus Ministry To reach out
youth and
children
July 2014 UMYF & MYAF 50,000.00
TOTAL 1,768,300.00
Promotion: Print such as Flyers and Tarpaulin, Internet Based such as Website and Social Media, and
Community Involvement
New Target Market
Subdivisions: 1) Ferretville, 2) Lores,3) Mille Luche,4) Mia Vita, 5) Mia Alta, 6) Golden Palm, and 7) Zen Zest
Secondary School: 1) San Jose NHS Sen. Lorenzo, 2) San Jose NHS - Dalig Extension
3) Antipolo NHS Antipolo Municipal High School and 4) Antipolo NHS - Dela Paz Extension
RECOMENDATION
The implementation will take place in Conference Year 2014-2015 with the development of our work plan with
accountabilities, timeline and progress reports given to our Church Council. To set as quadrinium programme.
The Administrative Pastor, Boards, Committees and Ministries will develop the workplan and after assignments
are made with lead staff, lead volunteers and team members assigned, quarterly reports on progress will
happen at the Church Council meeting for the purpose of monitoring.