A supply chain consists of all stages involved, directly or indirectly, in fulflling a customer reuest! "he supply chain not only includes the manufacturer and suppliers, but also transporters #arehouses, retailers, and customers themselves! A supply chain is dynamic and involves the constant $o# of information, production and funds bet#een di%erent stages! &ach stage of the supply chain performs di%erent processes and interacts #ith other stages of the supply chain! A typical supply chain may involve a variety of stages such as: 'ustomers (etailers )holesalers*distributors +anufacturers 'omponent*ra# material suppliers! ,ome supply chain has all the stages but some has less according to the businesss environment! &ach stage could be a market or a hierarchy -please reference the frst class material.! /n /nternet supply chain management, the designer must analy0e the businesss environment identifes these stages and types! The Objective of a Supply Chain /n a supply chain, each stage generates some value! And the ob1ective of every supply chain is to maximi0e the overall value generated! "he value a supply chain generates is the di%erence bet#een #hat the fnal product is #orth to the customer and the e%ort the supply chain expends in flling the customers reuest! ,upply chain proftability is the total proft to be shared across all supply chain stages not the single stages maximum proft! )e must consider the entire chains proft! "he higher the supply chain proftability, the more successful the supply chain! /m emphasi0ing this one more time ,upply chain management involves the management of $o#s bet#een and among stages in a supply chain to maximi0e total proftability! Decision Phases in a Supply Chain A ,upply chain needs three phases to build! "hese phases are strategy or design phase, planning phase, and operation phase! 2. ,upply chain strategy or design! /n this phase, #e must consider ho# to structure the supply chain! 3ocation, capacities of production and #arehousing facilities #ill be considered in this phase too! 4. ,upply chain planning /n this phase, companies defne a set of operating policies that govern short5term operations! "hey collect data and produce market and inventory level forecast! And they decide #hether they need subcontract some of manufacturing or not in this phase! 6. ,upply chain operation /n this phase companies make decisions regarding individual customer orders! "hen, allocate individual orders to inventory or production! And they also manage shipments, delivery and schedules of trucks! Process View of a Supply Chain A supply chain is a seuence of processes -please reference the frst class material. and $o#s that take place #ithin and bet#een di%erent supply chain stages and combine to fll a customer need for a product! "here are di%erent vie#s of this process: 'ycle vie#: "he processes in a supply chain are divided into a series of cycles, each performed at the interface bet#een t#o successive stages of a supply chain! 'ycle 7ie# of ,upply 'hain 8rocess has follo#ing cycles 'ustomer order cycle (eplenishment cycle -at retailer*distributor. +anufacturing cycle -distributor*manufacturer. 8rocurement cycle -manufacturer*supplier . "he information $o#s from top to bottom and the products $o# from bottom to top! /n the customer order cycle, there are processes performing customer order cycle! 'ustomer 9rder 'ycle (eplenishment 'ycle +anufacturing 'ycle 8rocurement 'ycle 4. 8ush*8ull vie#: "he processes in a supply chain are divided into t#o categories depending on #hether they are executed in response to a customer order or in anticipation of customer orders! 8ull processes are initiated by a customer order, and push processes are initiated and performed in anticipation of customer orders! "he pull process #orks #ell #ith a custom ordering as the push process #orks #ell #ith mass production! ,ome supply chain has both push and pull in its chain and #e can identify this push*pull process boundary! Here is an example of 33 :eans supply chain! "he customer order cycle is a pull process and replenishment, manufacturing and procurement cycles are push process! "he ;ell 'omputers ,upply 'hain &xample /n this company, the customer order and manufacturing cycles are pull process and only the procurement cycle is push process! The !portance of Supply Chain "lows "here is a close connection bet#een the design and management of supply chain $o#s and the success of a supply chain! e!g!. ;ell has only 2< days of inventory contrast to other pc makers of =< to 2<< days! "he success of the ;ell supply chain is facilitated by sophisticated information exchange! -'ustomi0ed #eb pages. and outsourcing! ;ell 'omputers ,upply 'hain ,tages