WHERE AND HOW DOES

FTU FIT IN?

KAS FTU SUMMER SCHOOL
Investing in your future

04 April 2014
! Introduction to the media sector as career path
! Objective and critical expression in every kind of media
! Intensive training in economics and business, economic writing
and public presentation
! Students gain journalistic and intercultural experiences
! Study tour to Bangkok:
! Visit of news agencies and companies
! Cultural program
Context

The four pillars of KAS FTU
Summer School
Economics
and
Business
Economic
writing
Public
presentation
Intercultural
Competence
Seminar on economics and
business

! Lecturers from FTU + international expert(s)
! Current economic and business issues with regard to Vietnam
! Possible topics:
! Economic development of Vietnam
! Economic model of Germany and implications to the restructuring of
Vietnamese economy
! Banking crisis of Vietnam
! Foreign direct investment in Vietnam
! International trade
! Vietnams integration process into the world economy

! Systematic training on how to write newspaper article
! Topics are related to economics and business
! Each student will prepare a newspaper article on chosen issue
! Article will be evaluated by lecturer and students get feedback
! Lecturers:
! Dr. Nguyen Thi Thanh Huyen (Faculty of Journalism and
Communication, VNU)
! Dr. Dang Duc Long (former Editor in Chief of Financial Times
Vietnam)
Economic writing

! Professionalising presentation skills
! Practice of presentation techniques
! Speaker presentation
! Influence on audience
! Possible topics:
! Social business in Vietnam
! Corporate social responsibility
! Relationship between technology and business
! Lecturers:
! Hoang Anh Duy
! Nguyen Hong Minh (Ocean Media)
! each students presentation will be recorded and evaluated
! After feedback students present again in order to demonstrate their
improvements
Public presentation


Intercultural competences

4-5 days study tour to Bangkok
Deeper insight into economy of ASEAN member and its media
sector
Following visits are planned:
1) Thai companies which have close relations with Vietnam
2) Leading business newspaper
3) News agencies
4) Nation University
5) Cultural program
1) Thai companies

! Thailand-based companies with investment in Vietnam
! First-hand knowledge of Vietnamese economy and its potential from
outsiders view
! Management structures and operational work of these companies
! Companies:
I. PTT
! Thai National Oil Company
! Manages Vietnam LPG Co., Ltd. (Joint venture
with Petro Vietnam Gas Company in ratio
45:55)
II. Berli Jucker Plc
! Investing heavily in logistics in Vietnam
! Employs more than 4.000 people in Vietnam

2)
! The Nation is the leading business newspaper of Thailand
! One of most renowned in South East Asia
! Member of Asia News Network (ANN)
! One of the two English-language dailies in Bangkok
! Content:
! Introduction to The Nation
! Daily work of business journalists of The Nation
! Information sources
! Personal experiences of journalists
3) News agencies

I. dpa German Press Agency
Provider of news with digital
and multimedia content
Global network of correspondents and
editors
II. Thomson Reuters Office Bangkok
! Multinational media and information
firm
! Plenty of offices around the world
! One of the worlds leading news
and information companies
! Reaches more than a billion people worldwide
! Provide valuable up-to-the minute news
4)

! Leading university in Thailand
! Offers several Bachelor, Master and PhD Programs in communication
arts
! Roundtable with students from Nation University
5) Cultural program
ARE YOU INTERESTED?
Important information
! Date:
! 28 July 08 August 2014
! Afterwards: study tour to Bangkok (4-5 days)
! Program fee:
! No fee (funded by KAS)
! Submit application to:
! Department of International Affairs (qhqt@ftu.edu.vn) AND KAS
(vu.dang@kas.de)
! Application requirements:
! Application form (Department of International Affairs, FTU)
! CV
! Cover letter (one page which illustrates students motivation)
! English proficiency (high quality class or certificate)
! Application deadline: 15 May 2014

THANK YOU!