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IILM Institute for Business and Management






Module Manual: Summer Internship
Academic Year: PGDM 2013-15












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CONTENTS

Summer Internship Policy
1. Summer Internship
1.1 Pre-Requisites

2. Objectives of Summer Internship
2.1 Orientation in the Company
2.2 On Job Training
2.3 Summer Training Report
2.4 Expectations from the summer intern
2.5 Documentation and Presentation of the Final Report

3. Interns In the Organization
3.1 Attendance Policy
3.2 Conduct of interns

4. Role and Responsibilities
4.1 Internship Coordinator
4.2 Faculty Mentor
4.3 Training & Placement Team
4.4 Company Mentor

5. Summer Internship Evaluation

ANNEXURE
Annexure-I Format of Cover Page
Annexure-II Declaration Form
Annexure-III Format for I, II & III Progress Reports
Annexure-IV Final Evaluation-Project Report
Annexure-V Final Evaluation- Presentation
Annexure-VII SIP Calendar



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Summer Internship Policy

Summer Internship is an integral and essential part of the two-year full-time PGDM
Program curriculum.
The credits associated with Summer Internship Program are 6 full credits (equivalent to
2 courses).
The duration of Summer Internship Program is beginning 1st May 2014 to 30th June
2014.
The students are expected to fulfill the requirements of the Summer Internship Program
and are evaluated on specified parameters.
The students are expected to behave in a manner that maintains and enhances the
prestige of IILM while following the rules and regulations of the organization where they
are undergoing the internship.



1. SUMMER INTERNSHIP

An internship is a temporary, hands-on work experience in an organization or company for
which students earn academic credits. It is an opportunity to add practical, relevant experience
to your field of study and is a way to get to know and understand organizations before you
actually join a job. It will acquaint you with the demands of professional world of work in terms
of knowledge, skills and attitude to perform effectively.

An internship is a large part of a students formula for job search success. Students who have
good internship experience can be hired faster and earn more than students who do not have
good experience.

Why an Internship?

To many of you, the world of work is still a strange place, for you may not have ever
employed in a formal way. The internship gives you an opportunity of reality check and
on the basis of internship experience, take decisions about yourself and your career
plans.

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Test drive the path you are choosing and confirm your interest - An internship is a
good way to check out your interest in a possible career field. Not only will you have the
opportunity to build your knowledge base and test your skills by doing your job, but you
will have the opportunity to be exposed to the work of others within the organization
and find out about additional job possibilities.

Be able to relate concepts and theories with practice.

Grow personally - The value of an internship often extends beyond career exploration; a
good experience can have a significant impact on your personal growth by developing
your intellectual, interpersonal, and leadership qualities.

Get experience and skills and enhance your resume with career-related experience -
Employers number one criteria when interviewing potential candidates for employment
is related work experience.

Gain valuable contacts and references - Networking is an essential part of the job
search process and who better to ask for a reference or contact than someone who
knows your work style and habits. Getting to know people working in the career field
youre interested in is easier when youre working side-by-side with them.

1.1. PRE- REQUISITES:

It is essential that the student should have completed the course on Marketing Research and be
conversant with techniques of questionnaire design, collection and analysis of data.

It is important for the students of IILM, to attend career and employability skills workshops
spread across the 1st year of the PGDM program. These prepare students for the Summer
Internship and covers essentials like professional conduct at work, grooming and body
language, conflict management at workplace, work place dynamics, handling difficult situations
with people and work ethics.

Students are also expected to have attended sessions on mock Group Discussion and Personal
Interview which aimed at preparing them to become more confident professionally and
promote rational and creative thinking.

2. OBJECTIVES OF SUMMER INTERNSHIP

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The objectives of the Summer Internship Program are -
To expose students to real life work.
To provide an opportunity for the Student Interns to apply the concepts learnt in real-
life situations.
To help them assess their own abilities vis--vis demands of the Corporate world.
To provide Student Interns a platform to take up on-the-job training and develop a
network which will be useful in enhancing their career prospects.
To study any one aspect of the company to enhance their research and report writing
skills.


Summer Internship can be broadly classified into three phases-
(i) Orientation in the Company,
(ii) On Job Training and
(iii) Project/research work leading to Summer Training Report.


2.1 Orientation in the Company

During this period, the student intern will understand the company, its customers and the
competitors. He/ She will study the annual reports of the company for the past couple of years,
understand the policies of the company, study the macro-environment in which the industry is
operating.

The Intern may also get oriented to various departments of the company and get to know the
key functionaries. The Interns may meet these functionaries with prior appointment and
understand the various perspectives from them in managing their departments. The interns will
also get to know their company mentor and other executives/supervisors who will be closely
guiding them during the period of Summer Internship.

By the end of the orientation program in the company, the Intern should be able to clearly state
his/her business objectives which would include specific and measurable targets to be achieved
during the On-Job Training , break-up of targets on a weekly basis, synopsis for the Summer
Training Report, etc.

2.2 On-Job Training
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On-Job Training may stretch from the beginning to the end of Summer Internship. During this
period, the Intern may be assigned various tasks by the organizations, which are part of the day-
to-day functioning of the department within the organization. On-Job Training gives direct
exposure to execution and support functions of the department. It gives a flavor of teamwork,
organizational culture, team dynamics, result orientation, organizational pressures,
complexities in achieving the desired results, etc. An Intern should take this as a learning
experience and be ambitious of achieving the desired targets or accomplishing the required
tasks, through professionalism and business acumen. On-Job Training provides good scope for
developing necessary managerial skills and positive attitude.

The Interns should keep this in their mind that the future employers will assess them on their
summer internship - and whether or not their temporary employer liked them enough to invite
them back permanently. So work as hard as you can. At best, you may discover a fabulous new
field you'd never considered before. At a minimum, you'll get a full-time offer, which will make
you more marketable to future employers. The summer should be a time to make an
investment in your future.


2.3 Summer Training Report
Each intern will undertake project/research work during the period of Summer Internship
leading to Summer Training Report. A student would be assigned a specific project/research
work involving project/research design, designing of questionnaires, application of sampling
techniques, administering the survey, tabulation of data, application of statistical/managerial
tools for analysis of data and drawing inferences/testing hypothesis thereof and finally
culminating in the preparation of a detailed Summer Training Report. A good summer training
report, providing value to the corporate may be the trigger for a better placement opportunity.


2.4 Expectations from a Summer Intern

Behave as a quasi-employee of the organization. Follow all the rules, regulations and
codes of conduct of the organization.
Strictly follow the Summer Internship guidelines.
Prepare Industry/Company profile as soon as possible after commencement of the
Summer Internship and submit it to the Faculty Mentor.
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Have continuous interaction with the Faculty Mentor, Placement Manager and the
Company Mentor.
Report constraints if any, to the Faculty Mentor without delay.
Submit weekly progress report to the Faculty Mentor.
Endeavor to secure pre-placement offer in Summer Internship Company through
dedicated work and result orientation.


2.5 Documentation and Presentation of the Final Report

The final report contains information about company and the project undertaken during the SIP
months period. The format for project report would be:

Cover page (Format of cover page is in Annexure I)
Certificate of summer internship
Acknowledgement (approx. 250 words)
Contents
Executive Summary (approx. 500 words)
Objective (200 300 words)
Company profile (approx. 1000 words); to include and highlight CSR initiatives,
ethical practices (approx. 300 words); socio, economic, environmental
responsibilities undertaken (approx. 300 words)
Working methodology (research/study/field job) (approx. 500 words)
Analysis (charts, diagrams if required) (approx. 2000 words)
Recommendations/suggestions (approx. 500 words)
Limitations of the project (approx. 200 words)
Learning (approx. 1000 words)
References

The report should be of 6,000 - 8,000 words with graphs and charts. A student needs to
submit the project report in the following manner:
1 soft copy each for company and faculty mentor

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The text material should be typed with one and a half spacing between the lines. Twelve
point font size is to be used in Times New Roman fonts.

Beginning with the first page of Chapter 1/Section 1, pages are to be numbered
consecutively in Arabic numerals. Small Roman numerals should be used for all
preceding pages, with the exception of the title page which is unnumbered.

Allow yourself adequate time to go through the manuscript word by word, line by line
and page by page, ensuring that all typographical and other errors are removed.
Examiners are going to check references and quotations to see whether they are
accurate.

When you are satisfied that all the necessary revision has been completed and the
project report is ready for submission, you should sign a declaration that the work is
original and it is ready for examination. The declaration needs to be a part of your
project submission.



3. INTERNS - IN THE ORGANIZATION

3.1 Attendance Policy
100 percent attendance is mandatory. If an Intern is not in a position to attend on any day
during Summer Internship, he/she shall obtain prior approval of leave from Company Mentor
and Faculty Mentor. Absence without prior approval of leave will be viewed seriously and may
lead to termination of Summer Internship.

Absolute attendance (100%) is a symbol of dedication and commitment of an Intern. Analysis
of the previous Summer Internship experiences proves that those with good attendance record
performed better during Summer Internship and secured Pre-placement Offer (PPO).

3.2 Conduct of Interns
The Interns must bear in mind that they are the ambassadors of IILM and conduct themselves in
the manner befitting the IILM standards. IILM expects the Interns to maintain high professional
and social standards. The interns should conform to the rules and regulations of his/her place of
work. It is particularly important to be regular, punctual, obedient, honest and sincere at work.
Unprofessional behavior, dishonesty, misconduct, indiscipline, irregularity at work and
unsatisfactory performance will lead to cancellation of internship of the student.
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Do's and Don'ts for Students during Summer Internship

Do's: Interns should -
Get an overview of the Company/Industry in which they are placed. This includes
understanding the core business of the company, organizational chart, key personnel in
the company, manufacturing units, marketing channels, financial policies, etc.
Make an analysis of the company vis--vis the industry and prepare SWOT analysis.
Always maintain formal dress code.
Always be polite in dealings and maintain cordial relationship with the Company
Executives.
Always be positive and open to suggestions.
Maintain strict confidentiality of company information.
Consult Faculty Mentor or refer textbooks to reinforce relevant concepts.
Always submit bills in time when reimbursement is to be claimed. Get conversant with
company policies/rules before incurring expenditure.
Focus on assignment and complete the individual tasks allotted on schedule.

Don'ts: Interns should not -
Criticize the company policies and/or Company Executives.
Criticize or make adverse comments about IILM and/or Faculty Mentor.
Misuse the facilities offered by the company.
Go to meetings and presentations unprepared or ill-prepared.
Be late.
Leave the office without prior permission from the Company Mentor.
Be impolite or rude to Company Executives.
Exceed the work given by the Company Mentor and collect information that is
confidential in nature.
Hold back any material/equipment/accessories provided by the company on a
returnable basis.
Interfere in third party assignments.
Encourage friends visiting workplace during office hours and cause inconvenience to
others.


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4. ROLE AND RESPONSIBILITES

4.1 Faculty Mentor
The role of the Faculty Mentor is to facilitate the Intern to undertake a meaningful On-Job
Training and Summer Training Report, provide necessary operational and academic guidance
and to facilitate evaluation, with the help of the Company Mentor while the Summer Internship
is in progress. The Faculty Mentor would be involved at all stages of Summer Internship.
Expectations from Faculty Mentor-
Prepare the students for summer internship
Familiarize Interns with evaluation process, parameters and schedules.
Guide/facilitate Student Interns in achieving the targets/tasks as assigned by the
Summer Internship Company and tracking their performance on a weekly basis.
Evaluate the mentees performance and SI project.

It will be highly appreciable that the Faculty Mentor takes the initiative to hold discussions with
the Company Mentor along with the Interns. This would help the Faculty Mentor to assess the
student's progress in his/her respective project, the quality and the quantity of work put in by
the Interns. These discussions would also help the Faculty Mentor to judge the behavior of the
Interns in the company, and the relationship the Interns maintain with the other
executives/staff of the company.


4.2 Placement Team
Placement Team is responsible for timely generation of Summer Internship.
Placement Managers will be responsible for-
Liaising with the corporate and maintaining good relationship with the concerned
Company Mentors in the Summer Internship organization.
Ensuring conduct of orientation for the student interns at the Summer Internship
company during the initial days.
Obtaining feedback from the company on the performance of the Interns.

4.3 Company Mentor
The Intern is expected to be rotated in various functional areas of the organization so as to
provide him/her knowledge and experience of the functioning of the same. In addition, the
Intern is to be assigned a project on a theme relevant to the needs of the organization and
possibly of the student.

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Induction to make the trainees familiar with the hierarchy of the organization
Training work related training, field training, data collection training and presentation
of report
Target sets target to make trainees complete their report in time.
Assessment of target achieved and providing the feedback.
Keeping in touch with the Faculty Mentor.




5. SUMMER INTERNSHIP ASSESSMENT
Summer Internship is equivalent to 2 courses and therefore the evaluation of Summer
Internship is critical to the Interns overall performance.
The various stages of evaluation and weightage at each stage are given below:

DETAILS OF ASSESSMENT PLAN


Mentor Mentee Constant Interaction 15 marks
The total marks out of 15 will be allotted on the basis of:
High commitment to learning showcased by the intern
Preparation of industry/company profile after commencement of the Summer
Internship and submitting the same to the Faculty Mentor
Regular interaction of the mentee with the mentor. The mentee must regularly interact
with the mentor during 6/8 weeks of summer internship atleast once in a week by
email/phone/ face-to-face meeting.
Progress Reports - Minimum 3 progress reports should be submitted to the faculty
mentor as per the calendar in Annexure VI.

Summer Internship report ( 15 marks)
The grading will be done by the mentor as per the format Annexure IV.
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Final Viva and Presentation (15 marks)
It will comprise of the presentation given by the mentee to a panel.

Feedback forms submitted by Industry Mentors (15 Marks)
On the basis of the feedback given by the industry mentors at the end of the SIP Tenure,
students will be graded out of 15 marks


The industry mentor may judge the student on-
Completion of the project
Field Work
Quality : Depth, Content & Analytical Ability
Presentation Clarity, preciseness & Communication
Implementation
Initiative & Drive
Logical / Analytical Ability
Communication Skills
Application & Knowledge Base
Punctuality & Sincerety
Originality
Interpersonal Relations & Teamwork









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ANNEXURE I - FORMAT OF COVER PAGE
SUMMER TRAINING REPORT

on

PROJECT TITLE
NAME OF THE COMPANY



Submitted in partial fulfillment of the requirements of
PGDM

by

Name of the Student

Batch

Roll No.

IILM Institute for Business & Management
Gurgaon
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ANNEXURE II - DECLARATION FORM


I hereby declare that the Project work entitled___________________________________________
_____________________________________________ (write the title in Block Letters) submitted
by me for the Summer Internship during the PGDM to IILM Institute for Business & Management is
my own original work and has not been submitted earlier either to IILM or to any other Institution
for the fulfillment of the requirement for any course of study. I also declare that no chapter of this
manuscript in whole or in part is lifted and incorporated in this report from any earlier / other work
done by me or others.

Signature of Student: _____________ Signature of Company Mentor: ___________
Name of Student: ________________ Name of Company Mentor: ______________
Designation: __________________________
Date: Date:
Place: Place:







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ANNEXURE III - FORMAT FOR I, II & III PROGRESS REPORTS

Name of the Student: Enrollment No.
Name of the Company:
Location:
Name of Faculty Mentor:
Name of Company Mentor:
Progress of the training:
Description of tasks:
Learning from experience:
Achievements:

Date : Signature:

Note: Each report (approx. 1000 words) should be submitted as per the dates mentioned in
the SIP Calendar (Annexure VI)

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ANNEXURE IV - FINAL EVALUATION PROJECT REPORT

Enrolment No.: ____________________________________________________________________
Name of Student: __________________________________________________________________
Name of the Company: ______________________________________________________________
Location: _________________________________________________________________________
Name of Faculty Mentor: ____________________________________________________________
Name of Company Mentor:___________________________________________________________

Sl. No. Description
Max
Marks
Marks
Awarded
1
Project completion: Initial project specifications;
planning efficiency; meeting deadlines; variance with
respect to the project report.
3

2
Quality of Report Structure: Adequate report writing;
formatting; conformity to guidelines; contours of
project; proper spelling, grammar, appropriate
language.
3
3
Content: Description of project; accuracy of facts;
relevance; research undertaken; approach; data
collection; analysis, technical details; objectives
achieved; illustrations.
3
4
Competence: Approach to the project; overcoming
complications; management and organization;
reliability and punctuality; individual contribution to
the project; identifying and valuing learning outcomes;
developing strategies to meet the contingencies.
3
5
Achievements/Recommendations: Objectivity of
recommendations; logical conclusion; practical
implications of the findings.
3
TOTAL 15









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ANNEXURE V - FINAL EVALUATION - PRESENTATION

Enrolment No.: ____________________________________________________________________
Name of Student: __________________________________________________________________
Name of the Company: ______________________________________________________________
Location: _________________________________________________________________________
Name of Faculty Mentor: ____________________________________________________________
Name of Company Mentor: __________________________________________________________

Sl. No. Description
Max
Marks
Marks
Awarded
1
Quality of Presentation: Scope, objective & structure of
presentation, use of supporting material for presentation
3

2
Content: Logical sequencing of ideas, application of
managerial tools to business
3

3
Communication ability: Clarity of thought & expression,
correct usage of language, transforming ideas into proper
presentation, delivery style, eye-contact, body-language
and confidence
3

4
Findings/ Recommendations: Focused analysis of the
findings, substantiating with practical applications,
stimulating further work in the area
3

5
Handling Question Answers session: Preparedness for
questions, convincing and precise response to questions
3

TOTAL 15









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ANNEXURE VI - SIP CALENDAR

May, 2014
Monday Tuesday Wednesday Thursday Friday Saturday Sunday

1
Summer
Internship
Inception
2 Initial
Reporting Days 3
4
5

6

7

8 9 10 11
12 13 14 15

16
Last date for
Submission of
first report to
Faculty Mentor
17 18
19 20 21 22 23 24 25
26 27 28 29 30
Last date for
Submission of II
Progress report
to Faculty
Mentor
31

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June, 2014

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

1
2 3 4 5 6 7 8
9 10 11 12 13
Last date for
Submission of
III Progress
report to
Faculty
Mentor
14

15
16 17 18 19 20
Reminder to
students
about
preparation of
final SIP
report
21

22
23 24 25 26
Feedback
from
Company
Mentors
27 28 29

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July, 2014

Monday Tuesday Wednesday Thursday Friday Saturday Sunday
30 1
2 3 4 5 6
7
Submission
of SIP report
to Mentors
8 9 10 11 12 13
14
SIP Viva And
Presentations
15
SIP Viva And
Presentations
16
SIP Viva And
Presentations
17
SIP Viva And
Presentations
18
SIP Viva And
Presentations
19
SIP Viva And
Presentations
20
21 22 23 24 25 26 27
28 29 30 31

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ASSESSMENT MAP
This table shows main assessment methods which are used across module and its stages:
Methods of Assessment
Module A1 A2 A3 A4 A5
SIP *


*

Notes:
A1: Individual test/ Assignment
A2: Group Assignment/ Project
A3: Open Book Examination
A4: Close Book Examination
A5: Presentation












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TEACHING MAP
This table shows main delivery methods which are used across module and its stages:
Methods of Delivery
Module T1 T2 T3 T4 T5
SIP * * *

Notes:
T1: Lectures
T2: Seminar/ Tutorials
T3: Live Projects & Presentations
T4: Lab Session (practical exposure to a real life situation)
T5: Guest Lectures/ Industrial Visits












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CURRICULUM MAP
This table shows the main learning outcomes which are developed and/or assessed in this
module:
Methods of Delivery
Module L1 L2 L3 L4 L5 L6 L7 L8 L9
SIP * * * * * * * * *

Notes:
L1: An understanding of organizations, their external context and their management.
L2: An awareness of current issues in business & management which is informed by research &
practice in the field.
L3: An understanding of appropriate techniques sufficient to allow investigation into relevant
business & management issues.
L4: The ability to acquire & analyze data and information.
L5: The ability to apply relevant knowledge to practical situation.
L6: The ability to work & lead effectively in a team based environment.
L7: An improvement in both oral & written communication skills.
L8: Be cognizant of the impact of their individual & corporate actions on society and recognize
ethical business practices.
L9: Be sensitive to the social economic and environmental responsibilities of business.