Sei sulla pagina 1di 1

Growcare Application Ability Assessment : C3 FY 13-14


Version No: 1.0


Imp. Note

: Pl. Do not utter any Competitor Brand-Names in front of any Dr. They are only for our understanding





Thank-OD Tab / Cream


Thank OD Forte

Nimulid SP


Composition in detail

Correct Composition of TOD-Tab & TOD-Cream

Correct composition of Wholesum

What is the Indication ?

What Does Nimulid SP contain?


(1) Rabeprazole 20 mg Enteric Coated pellets + (2) Domperidone



30 mg with HPMC coating, (3) 10 mg pellets with Single Coat of HPMC for IR, (4) 20 mg pellets with Multiple Coats of HPMC for SR over 24 Hrs

(1) Each Tab contains 100 mg of Euphorbia Prostrata & (2) 30 gms Tube of TOD-Cream contains Euphorbia Prostrata 10 mg/gm

(1) 16 Essential Vitamins, (2) 18 Essential Minerals, (3) 3 Amino Acids & (4) Omega 3 Fatty Acid 250 mg

Bleeding piles

Nimesulide 100 mg+Serrtiopeptidase 15 mg Capsules.


Indications as per Current VAF

Detailed Contents of Thank-OD & action of each content

Hoow does Wholesum Reenerge Revamp and Restore?

What is the Advantage of the combination over plain Calcium Dobesilate?

What is the Indication ?


Euphorbia Prostrata : Contains (1)


GP/CP:(1) In Heartburn with nausea & vomiting associated with

anti-infective & NSAID use

Dentists/Surgeon:2)In Heartburn with nausea & vomiting associated with anti-infective & NSAID use


Re Energizes -

By reducing Fatigue


Flavonoids (Apigenin, Apigenin-7- Glucoside, Luteolin, Luteolin-7-

Glucoside) - Reduce Anal pain, discharge, itching & shrink the pile- mass, (2) 2 Phenolic Compounds (Galleic Acid & Ellagic Acid) - Stop bleeding & (3)Tanins - Strengthen anal mucosa, relieve discomfort, prolapse, swelling & congestion

and Muscle Pain with help of Folic

Re Stores -

acid & Magnesium

By improving Immune Function with help of Zinc

Brands of plain Calcium Dobesilate only controls Bleeding but addition of Euphorbia helps in taking care of the 7 symptoms of Haemorrhoids additionally.

GP/CP:In Pain and Infammation associated with

Abscess,wound healing & LRTI

Surgeon: In

pain and inflammation associated with post operative inflammation and Traumatic swelling. Dentists: In Pain and Inflammation associated with Peridontitis,Swollen gums and tooth extraction

Re Vamps -

By giving Well

Being to the Patients with help of Omega 3 fatty acids


Punch-line as per Current VAF


Dr. says, "TOD is an Ayurvedic/herbal preparation"

Which are anti-oxidant in Wholesum?

How is Thank OD forte superior than Troxerutin + Cal. Dobe Comb?

What is the advantage of Nimulid SP over conventional brands?


(1) Entry Banned for Acid

(1) TOD is the extract of Euphorbia Prostrata, (2) TOD is approved by DCGI as a drug in Modern Medicine and patented in US & Europe

(1) Omega 3 Fatty acids (250mg), Citrus Bio-flavonoids Riboflavine, Copper, selenium, Vitamin E, Vitamin C, Manganese

(1) Troxerutin is Nutritional Supplement whereas Thank OD forte is Drug. (2) Tannins in Thank OD strengthens anal mucosa which is not seen in other combinations (3) Dosage od thank OD Forte is precise 14 Days. Others are till symptoms relief

1.) With Capsule formulation of Nimulid SP, there is high bioavailability of 96%.2).57.9% Higher success rate in infection eradication .3)Serratiopeptidase in Nimulid-SP Enhances the penetration of concomittant drug/Antibiotic,thus faster healing & pain control


Patient-Benefits with EnBA


Dr. says, "TOD is a very costly option compared to others"

Who is theLargest Competitor of Wholesum &Superiority of Wholesum over A TO Z

Dosage of Cal. Dobesilate in Thank od forte is OD where as reccomdation is BD, Why?

What is the advantage in capsule form ?


(1) Dr, bio-equivalence study


(1) The reccomanded Dosage of Cal. Dobe is 500mg - 1500 mg per day. (2) The reccomanded Dasage are for Vascular Disorders and not mentioned Dosage for Haemorrhoids. (3) Phenolic Compounds (Gallic Acid & Ellagic Acid) in EP stops bleeding



confirms immediate & day long action. • Thus EnBA ensures immediate & day long relief.

(1) TOD complete therapy cost is Rs. 431 for 14 days Vs. competitors (2) Pilex (Herbal) Rs.

540 (Rs. 2 Tabs BID X 90 days), (3) Daflon Rs. 670 (Rs. 8.60 per Tab. :


Tabs TID X 3 days + 2 Tabs. BID X 15 days)

1)A to Z is the largest competitor.(2) Wholesum contains 38 nutrients against only 22 of A TO Z, (2) Wholesum contains

Omega-3-Fatty-Acids which A TO Z

does not contain.

1:Capsule ensure 96% bioavailability of serratiopeptidase as compared to tablet form. 2:

Lesser GI Irritation 3:No pungent odour 4. Small capsule size.


Superiority over DSR formulations

Superiority of "Combi-treatment" over Pilex

Punch-line of Wholesum

Costs of Tab

What is the Diff between Nimulid and other NSAIDs available in the market


DSR formulations suffer from Pin- Hole Defect. That means : (1) They contain tablets-in-capsule, (2)

As compared to Pilex, TOD : (1) provides greater reduction (75 % against 35 %) in Rectal Bleeding over 14 days, (2)Overall 92% Patients shows improvement in symptoms in just 14 days



During transit, the coating on the Rabeprazole Tab may get destroyed and Rabeprazole may become ineffective, (3) Again, the patient suffers from Heartburn during the day

Nutrition at its best

(1) Tab. - Rs. 42.70 per Tab, and Rs. 598 for the Therapy

Our Nimulid closes the gaps of conventional NSAIDs by providing :- 1) superior Gastric safety,2)Proven Broncho safety 3)Highest Antipyretic effect


Name 5 competitors with Company Names

Mention Bombay Hospital Journal Reference

USPs of Wholesum

Name the main competitors

Who are the Competitors of Nimulid SP


(1) Rabemac-DSR (Macleods), (2)


Documented and Guarenteed Relief of 96% patients shows reduction in bleeding & pain.

(1) A wholesome composition, (2) Nutrition at its best, (3) Renergizes, Restores and Revamps


Veloz-D (Torrent), (3) Happi-D (GR), (4) Razo-D (Dr. Reddy's) ,( 5) Rablet-D (Lupin)

(1) Caldob, (2) Dobesil (3) Rutin (4) Oxerute CD

SN 15(Serum institue) , Nimulase (TTK Healthcare )


What is the MOA of EnBA ?

How is TOD superior to Daflon ?

Indications as per Current VAF

Indication for Thank OD Forte in Surg

What are the patient benefits with Nimulid SP


(1) Rabeprazole : Fastest acting Proton-Pump Inhibitor superior to Panto/Lanso/Omeprazole, (2) Domperidone is a Dopamine D2 Receptor Antagonist & is a Prokinetic agent


(1) Daflon contains only

GP/CP: In general Debility(Weakness) &

Convalescence due to fever &


1. Faster results through 96% bioavailability 2.No bad / pungent smell of serratiopeptidase.3.Least GI irritation .4.Convenient BID dosage unlike trypsin+Bromelasin combinations 5.Cost - effective



Thank OD forte is indiacated for Moderate to severe Bleeding Hemorrhoids in Patients Awaiting for Surgery

Flavonoids that has venotonic action and has anti inflamatory

action (2) however TOD covers all


symptoms (3) Thankd OD is cost effective


general weakness(debility) for

post op surgical Recovery. Lady GPs: in age related disorders.



Communication strategy for EnBA/EnBA-Rab


Thank-OD Tab / Cream

Which nutrients are requeired for post surgincal recover and for how many days.


Punch Line For Nimulid SP


(1) EnBA :Entry Banned for acid for immediate & day long relief

(1) Piles to Smiles in just 14 Days

(1) Vitamin A, Vitamin C, Zinc, Copper, Glutamic Acid & Omega 3 fatty acids for 90 days post surgery

Thank OD Forte "Powered with Calcium Dobesilate"

Special Healing Express