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Chapter 1
Introduction – the unique evolution of
tourism as ‘business’
John Beech and Simon Chadwick
Coventry Business School; Birkbeck College, University of London
Learning outcomes
Overview
Early travel
Early man was nomadic and by definition his lifestyle involved travel. Generally his
wandering was confined to a clearly identifiable area, typically that in which he could
hunt for the animals which formed a major part of his diet. Such a nomadic lifestyle
could not be termed tourism in any modern sense of the word, as tourism presupposes a
process of travel away from some form of home and a return to that home – until soci-
eties were based around a ‘home’, tourism could not be said to exist.