Running Head:How can StarBucks increase its Market Share in India.

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Foundations of Business Methods and Communications- BUS 512
Vishwanath Bussa
Prof. Loredana Carson


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How can StarBucks increase its Market Share in India
1.Bose N. (2012). Starbucks to enter India, targets 50 oulets by yearend. Reuters,
January 30, 2012.
The researcher examines a detailed synopsis of the specialty coffee industry and the role that
Starbucks plays in it. Starbucks is in a growth market, and it has a good relative overall position.
The researcher will examine the business structure of Starbucks and the future implications of
its current business strategies. By examining the strategic imperatives such as how to expand
abroad and understanding the international context, the researcher will determine strong and
weak business strategies of the company. Starbucks has overcome organizational and managerial
implications that will serve as a strong model for international businesses. The researcher will
then give strategy and implementation recommendations on how Starbucks can grow as an
international business.


2.Deloitte (2011). Indian Retail Market. Embracing a new trajectory. UK
Embracing a new trajectory analyzed various retail sub-segments in terms of their growth
potential and penetration of organized retail. Food and Grocery retail and Apparel retail
emerged as the most lucrative segments because of their large market size and high growth. The
paper further cautioned that there will be no one-shot or big-bang kind of approach towards
introducing FDI in retail.


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How can StarBucks increase its Market Share in India

Instead, foreign retailers should expect a policy with number of conditions laid down, at least
initially.

3.Datamonitor (2010). Hot Drinks in India (01020803).
Datamonitor' s Hot Drinks market in India provides a complete guide to new product launches in
Indian Hot Drinks market, This report includes detailed data on products including Package
Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation
and Flavor/Fragrance. This report also provides an overview of the Hot Drinks market in the
India, with data from 2004 to 2009 and forecasts to 2014.

4.Levitt T. (1983). The globalization of markets. Harvard Business Review, pp. 92 102.
In this, the author asserts that well-managed companies have moved from emphasis on
customizing items to offering globally standardized products that are advanced, functional,
reliable and low priced. Multinational companies that concentrated on idiosyncratic consumer
preferences have become befuddled and unable to take in the forest because of the trees. Only
global companies will achieve long-term success by concentrating on what everyone wants
rather than worrying about the details of what everyone thinks they might like.