Style Manual

Style Manual Introduction

Tis manual is meant to bring together the brand of the Research
and Business Development Center. We invite all members of the
organization to become acquainted with this style guide to help
keep the formats of the Centers media consistent.
A well-developed brand requires a consistent format to help the
organization stay unifed both internally and externally, so it will
afect the communication to clientele and those
within the group as well.
Tis guide is to be used as a reference for any
media produced in the future.
Logo Guidelines
Primary Logo
Ofcial Logo: Tis logo should be used for all media
unless otherwise directed by the appropriate leadership
for special purposes.
Secondary Logo
Ofcial Primary Logo - Color
Ofcial Secondary Logo - Color Ofcial Secondary Logo - Black and White
Ofcial Primary Logo- Black and White
Logo Sizing
-Allow one brandmark on all sides.
-Minimum size 2.5 x 0.5
-Minimum size 0.75 x 1.05
0.75 in.
1
.
0
5

i
n
.
2.5 in.
0
.
5

i
n
.
Grayscale Spectrum
Color Palette
Primary Spectrum
P
A
N
T
O
N
E
P
A
N
T
O
N
E
P
A
N
T
O
N
E
P 14-8 C P 160-6 C P 110-15 C
0-36-76-0 29-0-72-0 99-48-20-3
212-157-94 175-199-144 73-116-148
C
M
Y
K
C
M
Y
K
C
M
Y
K
R
G
B
R
G
B
R
G
B
P 176-4 C P 169-2 C P 179-10 C
24-24-25-0 12-13-13-0 54-57-57-8
170-169-166 198-198-195 109-106-101
Primary Spectrum
Ofcial Logo: Tis logo should be used for all media
unless otherwise directed by the appropriate leadership
for special purposes.
P
A
N
T
O
N
E
P
A
N
T
O
N
E
P
A
N
T
O
N
E
C
M
Y
K
C
M
Y
K
C
M
Y
K
R
G
B
R
G
B
R
G
B
Fonts
Gotham
Tis Sans Serif font is the main font that represents RBDC. It
is only used within the logo.
Arial
Tis font is also a sans serif, and similar to the Gotham font.
Arial is meant for any contact information, headers or cap-
tions. It isnt meant for the main body paragraphs of a letter
or other publication. Double-check fonts to make sure it isnt
accidently switched with the logo font.
Minion Pro
Tis is used for all main text. For example, the main body
paragraphs of a letter. It is not meant for any other uses other
than the main text.
Layout
Remember to seek approval before publishing any sort of document.
Creative Freedom:
Te level of creative freedom varies with the need of each document or medium.
While pieces meant for the public must be formal, anything meant for internal
use in the center may be more informal.
Appropriate Images:
Use only high quality images set to the correct resolution. If these are not
monitored, images can appear pixelated and low quality. All images must be at
least 300 DPI at the intended printing size. Avoid placing text too close to the
edges of images or pages to ensure readability. All photos must be owned by
RBDC or accompanied by the owners consent to print.
Business Card
Gotham - Regular
COREY SMITH
CEO

C: (915) 359-5356
E: corey smith@rbdcenter.com
W: www.rbdcenter.com
310 N. 2nd E. Ste. 113, Rexburg, ID 83440
Gotham - Book
Gotham - Light
Arial - Regular
Arial - Regular
Arial - Bold
Arial - Bold
Front Side
Back Side
Wednesday 5th
May 2014
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illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui
blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum
dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut
laoreet dolore magna aliquam erat volutpat.
Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod
mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing
elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volut
pat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis
nisl ut aliquip ex ea commodo consequat.
At vero eos et accusam et justo duo dolores et ea rebum.
John Smith
CEO
310 N. 2nd E. Ste. 146, Rexburg, ID 83440
(208) 356 - 5009
Cover Letter
Minion Pro - Regular
Arial - Regular
Gotham - Regular
Envelope
Arial - Regular
Gotham - Regular
310 N. 2nd E. Ste. 146,
Rexburg, ID 83440
Front Side
Back Side
What is the purpose of the piece?
1. ExternalPromotional Communication: stationery, letterhead, business cards
2. InternalOfcial Company Policy Communication: ofce paper work, memos.
Appropriate use of the Logo:
Is the original logo fle being used and not a recreation?
Is the logo stretched or skewed when compared to the original?
Appropriate Font:
Is the font approved?
Does the length of the document allow for the font being used?
Appropriate Pictures:
Who own the rights to the pictures? Have the rights been obtained?
Do the pictures refect RDBCs image in a positive light?
Is it a high resolution image?
Is the picture consistent with the message spoken, written or implied?
Visual Checklist