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Group project (2013) Group project (2013) Group project (2013) Group project (2013)
Overview Overview Overview Overview
Mata-Ni-pachedi craft is practiced by the People of the nomadic Vaghari community who were barred
from entering temples, as an outcome they made their own portable shrines depicting Mother Goddess.
Vaghris are the shudra caste practicing this art form. Vaghri adopted from wagura in Sanskrit which means
net. The story of Vaghris is one of struggle, prejudice and victimization, a story of adaptation and resilience
that provides an ethnographic account of the history and contemporary practices of depressed community.
This is a group project done to explore the systematic flow of making of craft on the basis of sustainability.
This was an ethnographic research and includes the explorations and study of
ENVIRONMENT
Geographic
Demographic
Culture
Legalities & Government Initiatives Involving the Craft
Overview of Craft
- The Evolution; From Kalamkari to Mata Ni Pachedi
- Historical Perspective of the Craft
- The Chitara Family
- Up-liftment & Contemporization of Mata Ni Pachedi
INPUT
Resources, Raw Materials, Tools, Water & Energy
THROUGHPUT THROUGHPUT
The Process of Making a Mata Ni Pachedi
OUTPUT
Mata Ni Pachedi and its Various Meanings
FEEDBACK
Demand, Production and Limitations
Flowchart: Supply Chain
Identifying & Defining Waste of Cluster
Reusing / Recycling of Waste
Drivers of Pollution
Individuality of the Craft & Its Sustainability
SWOT Analysis
Pillars of Sustainability Pillars of Sustainability Pillars of Sustainability Pillars of Sustainability- -- -Positive Positive Positive Positive
Social
The process harnesses unity & harmony amongst the Hindu and Muslim religious communities
Awards given to the artisans provide recognition and vigour to work furthermore
Increase in female artisans involved in the craft
Economical
Recognition as Geographical Indication
A part of Cluster development by various institutes like NIFT & NID
Incentives and promotional platforms by the government to the artisans
Contemporization of the craft
Indulgence of NGOs, designers & various brands Indulgence of NGOs, designers & various brands
Environmental
An eco-friendly process, only if natural dyes are used over chemical dyes
Washing of the Pachedi in running water from the dam leads to prevention of contamination of the river
water.
Pillars of sustainability Pillars of sustainability Pillars of sustainability Pillars of sustainability- -- - Drawbacks Drawbacks Drawbacks Drawbacks
Social
Family disputes
The craft is not popular in its place or origin, Ahmedabad
Due to insufficient monetary benefits artisans are switching over to other professions
language barriers in foreign countries
Cheap screen-printed Pachedis are threat
Economical
Even though screen printed Pachedis are a threat, the Chitara family are also indulging in them for
additional income
Screen-printed Pachedis are easier to produce and less expensive, more saleable than the costly, hand
painted Pachedis painted Pachedis
A lot of time and effort is invested into making a single Pachedi, but the return is not equivalent to the
effort
Ignorance of the benefits of Mata-Ni-Pachedi being recognised as GI by the artisans.
Environmental
Old Pachedis are disposed in the river
Use of chemical dyes being chosen over natural dyes, for the sake of convenience
Water is used extensively in the process, despite problems of water shortage
Existence of open garbage bins in the locality
Inadequate space for preparation of the Pachedis
During the monsoon season, making a Pachedi is a troublesome due to water clogging
Shortage of firewood, which is necessary in the process of boiling and dyeing the Pachedi.
SWOT Analysis SWOT Analysis SWOT Analysis SWOT Analysis
Strength
1.Government recognition at various platforms
2.Identified as Geographical Indication
3.Monitory rewards and Pensions to award winning artisans
4.Exclusivity to one particular community (Chitara)
5.Communal harmony: both the Hindu and Muslim
6.Natural raw materials are used till date, Less energy usage
Weakness
1.Unawareness to Artisans about the GI
2.No diversification of product range and unwillingness of Artisans for experimentation
3. Rift within the Community- Gender bias
4.Lengthy and slow process due to handwork and weather constraints
5.Use is restricted to religious purposes only
6.Communication barrier due to lack of education and language
7.Less awareness among people of city itself
Opportunities
1.More participation in Exhibitions and haats
2.More scope for Gov. recognition at national and international levels
3.Scope for involvement of private parties which include Local Communities, Designers, NGOs etc, Could
be taught to visiting students and willing participants,
4.Product range can be diversified to reach out to more costumers
Threats
1.Knock offs such as Screen printed Mata Ni Pachedi in Dholka
2.Seasonal threat from rainy season
3.Lineage diversifying from practicing the craft,
4.Varying water flow due to recently built dam on Sabarmati river
5.Artisans approach towards chemical raw materials due to commercialization