Communication channels through which news, entertainment,
education, data or promotional messages are disseminated. Media includes every broadcasting and narrowcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet. Due to the growing popularity of the internet and social sites such as aceboo! and Twitter, social media is now an important channel that allows messages to be spread to the public. "ocial media has become a method of communication between individuals and organizations designed to build relationships and share thoughts. #usinesses are dedicating more time and resources to trac! and develop engagement with consumers through social media. Media today has evolved into a multi$faceted entity that has become an integral part of our life. %sing available technology, such as the internet, we can now communicate with one another anywhere on &arth, "pace or instantly. &volution of Mass Media ta!es you through an exciting century of media advances and trends. #y spotlighting what issues the public should focus on, the media helps to dictate what issues voters should be concerned with in elections and what criteria they should use to 'udge politicians by. The media can greatly in(uence the public by limiting coverage of certain candidates. The media has the discretion to cover only the candidates it feels are legitimate candidates and have a viable chance of winning the election. )n this way, the media acts as a *lter, by narrowing down candidates and sifting out lesser$!nown candidates and giving more coverage to the better$!nown. The types of new media+ "ocial ,etwor!s $ "ervices that allow you to connect with other people of similar interests and bac!ground. #oo!mar!ing "ites $ "ervices that allow you to save, organize and manage lin!s to various websites and resources around the internet. "ocial ,ews $ "ervices that allow people to post various news items or lin!s to outside articles and then allows it-s users to .vote/ on the items. Media "haring $ "ervices that allow you to upload and share various media such as pictures and video. Micro$blogging $ "ervices that focus on short updates that are pushed out to anyone subscribed to receive the updates. Discussion Questions 0. #ene*ts of media 1. 2arms of media 3. How often do you read the paper or watch the news on TV? How important is it for you to keep up with current events? Vocabulary a. Disseminated b. Broadcast c. Narrowcast d. Consumers e. multi$faceted f. &ntity g. Trends h. "potlighting i. Dictate '. Criteria !. Coverage l. Discretion m. 4egitimate n. Viable o. ilter p. "ifting 5. "ubscribed r. 6ropaganda s. Viral