Stay Young. Stay Beautiful.

Frances Hansen
Eric Mauricio
Greyson Morgan
Priyanka Rana
Amritpal Singh
Tayyaba Tariq
A campaign of awareness about Teenage Pregnancy
INTRODUCTION
Coergirl targets young !omen an" promotes the application o#
makeup at a young age$ some start as young as ten years o# age% &y proi"ing a
campaign o# a!areness' (Stay )oung% Stay &eauti#ul%* Coergirl can hae a
strong impact on this young an" impressionable "emographic% &y e"ucating
young girls about the risks' "angers' an" costs o# teenage pregnancy' along
!ith encouraging an" establishing moral alues that a"ocate that true beauty
comes #rom !ithin' teenage girls in the +allas area !ill hae a better chance o#
lea"ing con#i"ent' enriche"' an" success#ul lies%
&eing a company in the cosmetics in"ustry' !e are ery much concerne" about the issue relate"
to the a"olescent girls, health% Ho! har" it can be #or a teenage" girl !ith a little kno!le"ge about the
!orl"' an" #in"ing out that she has to leae her career asi"e' an" #ocus on raising a chil"- .e reali/e"
the nee" to gie back our best to the community that is currently #acing one o# the !orst issues in the
!orl" 0 Teen Pregnancy%
&ase" on the statistics o# number o# teen births in 1231 in the 4SA' there !ere 15%6 births #or
eery 3222 teenage" girls (hhs.gov)% 7ooking more into "etails' it !as clear that the problem is much
higher in +allas8Te9as area% :n 1231' there !ere 66%6 births #or eery 3222 teenage" girls (the national)
in Te9as% This statistic !as an eye opener e9perience #or Coergirl% The #ollo!ing #igure sho!s the teen
birth rate among girls age" 3;<35 by states%
:t is noticeable that the teen pregnancy rate in Te9as is among the tops in the 4nite" States o#
America% :n opposite' the rate is much lo!er in the northeast states% This in"icate" that !e hae a ery
serious issue to "eal !ith% Stu"ying more con#irme" that the ma=ority o# the teens !ho are getting
pregnant at early ages are Hispanics an" A#rican Americans (hhs.gov). As it is !ell kno!n' Te9as use"
to be part o# Me9ico' the Hispanics population is much higher in Te9as oer the other states% .e reali/e"
that this #act contribute" the most to!ar"s higher teen pregnancy rate in Te9as% The #ollo!ing chart
sho!s the birth rates per 3222 #emales ages 3;<35 by race8ethnicity #or the perio" o# 3552<1231%
Another #act that contribute" the most to!ar"s the teen pregnancy problem is the abortion is banne" in
the state o# Te9as (Nytimes.com). So that i# a teen is pregnant by acci"ent' she cannot choose to abort
her un!ante" chil"%
The stu"y sho!s that most o# the chil"ren born #rom a teenage" mother are poor' sick an" less
e"ucate" (sites.google)% The main reason o# this being true is a teenage" mother "i"n,t get a chance to
concentrate on her career an" earn enough money to support hersel# an" her chil"% Also' it is "e#initely
not an age o# being a mother' an" take that much o# responsibilities% The teenage pregnancy problem is
not only ba" #or the #uture o# a chil"' but also it is consi"erably risky #or the teenage" mother an" her
baby%
Coergirl is a company !hose main customers inclu"e !omen an" mainly teenage" girls% This is
the opportunity #or us to help our main customers by giing them back !ith the in#ormation that can
help them to make better "ecision #or their lies% .e reali/e the nee" to e"ucate our teenage" customers
on this serious issue o# teen pregnancy% As obious' !e hae teenage" mo"els that can communicate
!ith the same age" customers' an" sprea" a!areness to!ar"s this issue% As they share the same age
group' the message passe" through this me"ium can hae a better impact% Cause o# our backgroun" o#
"ealing !ith teenage" customers closely' !e are sure to a"" a positie step to sole this teen pregnancy
issue%
BACKGROUND
Gien that teenage pregnancy is an alarming issue #or parents an" their community' our team
goal is to help teenage girls embrace a healthy li#estyle an" the risks o# teen pregnancy% :n or"er #or us to
reach the teenage girls !e !ill like to sponsor an eent #or girls oer ages o# 33<3> years ol"% .e #eel
that i# !e start at young age !e can help girls better un"erstan" !hat problems they !ill #ace i# they
become pregnant or planne" to become pregnant% The campaign slogan !ill be calle" (Stay )oung' Stay
&eauti#ul%* .e !oul" start by selecting mi""le schools an" high schools in the ?orth +allas area to
atten" this eent% The eent !ill be hoste" by the #amous American bran" o# cosmetics Coergirl an" by
the non<pro#it organi/ation Girls #or Change% Coergirl an" Girls #or Change !ill also proi"e
olunteers to host this eent% @ne o# our main locations #or this eent !ill be hoste" at the +allas
Galleria Mall in +allas' TA% Girls #or Change !ill proi"e a notable guest speaker to talk to the teenage
girls about the risk o# teen pregnancy% .hile at the eent our guest speaker !ill talk to the teenage girls
about the risks that #ollo! !ith haing a chil" at young age% Teenage girls !ill get to kno! others girl in
their community an" share issue,s that the young teenage girls "eal !ith eery"ay li#e%
At en" o# the presentation' Coergirl !ill hae pro#essional makeup artists proi"ing #ree #acials
an" beauty tips #or our young teenage girls #or atten"ing the eent% There#ore a#ter receiing their #acials
an" beauty tips #rom the makeup artists #or the' Coergirl' !ill also proi"e a complimentary bag o#
makeup pro"ucts to the teenagers% .e !ill keep these eent #amily oriente"' as Moms are !elcome
come to this eent% .ith proi"ing this seminar to our young teenage girls' they can make the right
"ecisions in their young li#e%
Product StrategyB Coergirl is aiming to e"ucate an impressionable au"ience o# young girls' !ith a
short seminar "uring their school hours% Coergirl beliees in empo!ering young !omen o# to"ay #or a
better tomorro!% Flyers !ill be proi"e" to the stu"ents outsi"e the "oors o# !here the seminar is being
hel"% The seminar !ill inclu"e a speech on ho! young girls o# to"ay nee" to #ocus on their #utures as
!ell as the cost an" responsibility that goes into haing a baby at a young age% A#ter the #irst speaker
#inishes' another speaker !ill share an inspirational speech about their personal li#e story to motiate the
au"ience to achiee a better li#e #or themseles an" aoi" getting pregnant at such a young age% A#ter
CDA !raps up' Coergirl makeup artist !ill "istribute ouchers to the au"ience in atten"ance to come
to the mall #or a complimentary makeoer%
Promotion Strategy: .hen the stu"ents are !alking into the au"itorium' #lyers !ill be passe" out at the
"oor initing them to hea" to the mall #or a complimentary makeoer% The #lyers !ill also encourage the
au"ience to inite their #rien"s out to the mall !ith them to receie a complimentary makeoer% The
ouchers !ill proi"e a link to sche"ule an appointment #or the complimentary makeoer% The online
con#irmations !ill help control the tra##ic e9pecte" #or the eent%
Public Promotion Strategy: The complimentary makeoer station !ill be hel" publicly in the Galleria
Mall' on the E
r"
leel !here a large ma=ority o# the stores young girls shop at !ill be on% Seminars #or
the public on the issue o# teen pregnancy !ill be hel" at 33AM an" 31PM% :n or"er #or any mall
passerby,s to partake in the complimentary makeoer' they hae to participate in the seminar gien out%
Coergirl !ill proi"e snacks an" "rinks to the participants o# the mall makeoers%
PROPOSAL AND PLAN
Snacks throughout the Eent
.eek
3
Friday 2:00 pm 2:1
pm
2:!0 pm 2:0 pm 2: pm !:00 pm
Fi"s to
Au"itorium
Gie
#lyers
Speech
starts
Speech
en"s
C D A,s Pass out the
ouchers
Saturday 10:00 pm 11:00
pm
11:!0 pm 12:00
pm
12:!0 pm 1:00 pm
Set up Speech Make @er Speech Make@er En" Eent
Snacks throughout the Eent
.eek
1
Friday 2:00 pm 2:1
pm
2:!0 pm 2:0 pm 2: pm !:00 pm
Fi"s to
Au"itorium
Gie
#lyers
Speech
starts
Speech
en"s
C D A,s Pass out the
ouchers
Saturday 10:00 pm 11:00
pm
11:!0 pm 12:00
pm
12:!0 pm 1:00 pm
Set up Speech Make @er Speech Make@er En" Eent
Snacks throughout the Eent
.eek
E
Friday 2:00 pm 2:1
pm
2:!0 pm 2:0 pm 2: pm !:00 pm
Fi"s to
Au"itorium
Gie
#lyers
Speech
starts
Speech
en"s
C D A,s Pass out the
ouchers
Saturday 10:00 pm 11:00
pm
11:!0 pm 12:00
pm
12:!0 pm 1:00 pm
Set up Speech Make @er Speech Make@er En" Eent
Snacks throughout the Eent
.eek
6
Friday 2:00 pm 2:1
pm
2:!0 pm 2:0 pm 2: pm !:00 pm
Fi"s to
Au"itorium
Gie
#lyers
Speech
starts
Speech
en"s
C D A,s Pass out the
ouchers
Saturday 10:00 pm 11:00
pm
11:!0 pm 12:00
pm
12:!0 pm 1:00 pm
Set up Speech Make @er Speech Make@er En" Eent
TIMETABLE FOR EVENT
For this pro=ect' the Coergirl Company !ill proi"e us !ith olunteers !ho !ill be hosting the
eent% About t!enty olunteers are nee"e" in "i##erent areas% The non<pro#it company Girls #or Change
!ill also proi"e us !ith olunteers an" speakers !ho !ill go to schools an" malls to host the eents% .e
!ill hae a Coergirl speaker go to school eery Fri"ay #or #our !eeks to gie a speech% .e !ill hae an
eent at the Galleria mall in +allas an" eery Satur"ay #or #our !eeks% The coer girl makeup artists !ill
be #ully pai" #or the "ays they !ork an" !ill be gien "ays o## as olunteering "ays% The speaker that !e
are going to hire #rom Coergirl is going to be !orking as a olunteer as !ell since he or she !ill be
promoting the coer girl pro"ucts as !ell as giing a speech on preenting teenage pregnancy% .e !ill
hire t!o security o##icers in or"er to ensure the appropriate security con"itions necessary #or the eent%
"#"N$ S$%FF
Sta&& Paid 'npaid
"vent (oordinator 3
Spea)er 3
"vent *ost 1
+a)eup %rtists ;
,irls &or change volunteers 3G
Security -&&icer 1
. o& paid and unpaid sta&& ; 12
$otal . o& sta&&: 2/
For this pro=ect' the CoerGirl Company !ill proi"e us !ith olunteers !ho !ill be hosting the
eent% About t!enty olunteers are nee"e" in "i##erent areas% The non<pro#it company Girls #or Change
!ill also proi"e us !ith olunteers an" speakers !ho !ill go to schools an" malls to host the eents% .e
!ill hae a CoerGirl speaker go to school eery Fri"ay #or #our !eeks to gie a speech% .e !ill hae an
eent at the Galleria mall in +allas an" eery Satur"ay #or #our !eeks% The coer girl makeup artists !ill
be #ully pai" #or the "ays they !ork an" !ill be gien "ays o## as olunteering "ays% The speaker that !e
are going to hire #rom CoerGirl is going to be !orking as a olunteer as !ell since he or she !ill be
promoting the coer girl pro"ucts as !ell as giing a speech on preenting teenage pregnancy% .e !ill
hire t!o security o##icers in or"er to ensure the appropriate security con"itions necessary #or the eent%
EHE?T STAFF
Sta## Paid 'npaid
Eent Coor"inator 3
Speaker 3
Eent Host 1
Makeup Artists ;
Girls #or change olunteers 3G
Security @##icer 1
I o# pai" an" unpai" sta## ; 12
Total I o# sta##B 1>
STAFFING
Gran" Total
7abor J1'322
Snacks8+rinks J32'6;2
Set<up8Rental Equipment J1'222
Public Sa#ety J6K2
Miscellaneous Cost J;22
$-$%0 (-S$ 112!0
The social eent !ill a##ect the company in not =ust one' but many !ays% Coer Girl !ill be
brought in the #ore#ront earning the company goo"!ill #or picking up a ery important an" much nee"e"
a!areness o# teen pregnancy% The company !ill also earn publicity among the younger generation' !ho
is also the main user o# Coer Girl pro"ucts% :n totality' Coer Girl can help the society become more
a!are o# the social cause an" help itsel# come in the limelight o# its consumers% The Coer Girl !ill be
responsible #or all eent "ay relate" e9penses% The eent "ay e9penses inclu"e labor' snacks D "rinks'
public sa#ety' stage setup D rental equipment' an" small miscellaneous costs% All estimate" costs are
presente" belo!%
Eent +ay 7abor Cost
7abor Cost8Hour ?umber o# Pai"
Coergirl Makeup
Artists
Total 7abor
Cost8Hour
Total Hours Spent
in Four +ays
Total Cost
J32%;2 ; J;1%;2 62 J1'322
:n #our "ays' !e are e9pecting 3'222 people to atten" the eent% The total cost o# snacks an"
"rinks in #our "ays #or 3'222 people is J32'6;2%
Snack an" +rinks Cost
L6 Snacks an" 3
"rink !ill be
proi"e"M
Price Per :tem Sering Si/e
?umber o#
Serings
Total Cost
Trail Mi9 J3%55 3 3222 J3'522
Mini Fruit Tray J1%65 3 3222 J1'652
Potato Chips J3%65 3 3222 J3'652
Heggie Rolls JE%35 3 3222 JE'352
Mini Coke J3%15 3 3222 J3'152
Total Cost o# Snacks #or 6 +ays
The total cost o# stage set<up an" rental equipment #or #our "ay is J1'222
Public security cost inclu"es the cost o# hiring t!o security o##icers #or #our "ays% The total cost
o# hiring t!o security o##icers is J6K2%
Public Sa#ety Cost
Pay8Hour ?umber o#
Security o##icers
Total 7abor8 Hour Total Hours Spent Total Cost
J3; 1 JE2 3G J6K2
BUDGET
For this pro=ect' the CoerGirl Company !ill proi"e us !ith olunteers !ho !ill be hosting the
eent% About t!enty olunteers are nee"e" in "i##erent areas% The non<pro#it company Girls #or Change
!ill also proi"e us !ith olunteers an" speakers !ho !ill go to schools an" malls to host the eents% .e
!ill hae a CoerGirl speaker go to school eery Fri"ay #or #our !eeks to gie a speech% .e !ill hae an
eent at the Galleria mall in +allas an" eery Satur"ay #or #our !eeks% The coer girl makeup artists !ill
be #ully pai" #or the "ays they !ork an" !ill be gien "ays o## as olunteering "ays% The speaker that !e
are going to hire #rom CoerGirl is going to be !orking as a olunteer as !ell since he or she !ill be
promoting the coer girl pro"ucts as !ell as giing a speech on preenting teenage pregnancy% .e !ill
hire t!o security o##icers in or"er to ensure the appropriate security con"itions necessary #or the eent%
EHE?T STAFF
Sta## Paid 'npaid
Eent Coor"inator 3
Speaker 3
Eent Host 1
Makeup Artists ;
Girls #or change olunteers 3G
Security @##icer 1
I o# pai" an" unpai" sta## ; 12
Total I o# sta##B 1>
Month Day Year
The total miscellaneous cost o# J;22 inclu"es the cost o# cups' napkins' spoons' cleaning
pro"ucts' an" trash bags%
Miscellaneous Cost
Cost8Person Total ?umber o# People Total Cost
J2%;2 3222 J;22
LOCATION
Galleria Mall
3E3;; ?oel R"'
+allas' TA >;1E2
BUDGET COTD. AND LOCATION
Month Day Year
Frances Hansen
Eric Mauricio
Greyson Morgan
Priyanka Rana
Amritpal Singh
Tayyaba Tariq
AUTHORIZATION
.e hereby request #un"ing #or our program calle" Stay )oung% Stay &eauti#ul' !hich is
helping young girls #ocus more on their e"ucation an" re"ucing the numbers o# teen
pregnancy% .e request coer girl to grant us the amount o# J 3;'222 by August 32' 1236
to allo! procurement o# items nee"e" to run the (Stay )oung% Stay &eauti#ul%* Campaign%
This authori/ation con#irms that the #un"s be aailable in the amount o# J 3;'222 by
Coergirl by August 32' 1236%
: hereby agree an" consent to the agreement aboe%
Approe" byB
SignatureB NNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNN +ateB NNN8NNNNNN8NNNNNNNNN
Margaret Small!oo"
Regional +irector
Place logo
or logotype here,
otherwise
delete this.
Place logo
or logotype here,
otherwise
delete this. +elete te9t an" place photo here% +elete te9t an" place photo here%
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2008 january