How to

CLEAN
THE SHXT
OUT OF
YOUR LIFE

THE FRANK, NO BULL GUIDE ON HOW
TO DESTROY THE NEGATIVITY IN YOUR
LIFE AND HOW TO ACHIEVE MORE
SUCCESS

Justi Lu!

Copyright How to clean the shxt out of
your life 2013. All Rights Reserved. o part of
this course !ay "e reproduced# stored in a
retrieval syste!# or trans!itted in any for! or
"y any !eans# electronic# !echanical#
photocopying# recording or otherwise without
the prior per!ission of the copyright owner
and pu"lisher. $he course !ay not "e lent#
resold# hired out or otherwise disposed of "y
way of trade in any for! or "inding or cover
other than that in which it is pu"lished with
the prior consent of the copyright owner and
pu"lisher.
%isclai!er& 'ndividuals on the cover of this
"oo( are !odels and are used for illustrative
purposes only.
%)%'CA$'*
$o all those people who were told that they
should not drea! "ig# should not want !ore#
should thin( s!all and listen to the crowd#
rise a"ove the "ull shxt and "e "igger# "etter#
stronger and happier. +how fear and dou"t
the golden ,nger and craft the life you have
always drea!ed of. $o all those who have
"een told that you are not good enough# not
worthy enough# shouldn-t !a(e an e.ort#
can-t do it# prove the ignorant wrong and
show the world how great you can really "e.
Are ready for !ore success/ 0ou deserve it1
CONTENTS

B!!"ts o# t$is %ou&s!

It&o'u%tio

HOW TO GET U( ) START WINNING
HOW TO FACE FEAR ) OVERCOME IT
HOW TO STO( MAKING EXCUSES AND
IM(ROVE YOUR LIFE
HOW TO USE LANGUAGE TO IM(ROVE
YOUR LIFE
HOW TO FIND YOUR DREAM CAREER
AND DO THE THING YOU LOVE
W$* '!+,*i- *ou& '!si&! #o& Ist,t
-&,ti"%,tio %, $!+. *ou to su%%!!'
HOW TO SET GOALS THAT WILL HEL(
YOU TO SUCCEED
W$* t$os! wit$ +!ss t,+!t t!' to /!
0o&! su%%!ss#u+
HOW TO OVERCOME NEGATIVE BELIEFS
How s!+# +o1! %, $!+. *ou to /! 0o&!
su%%!ss#u+
WHY (ERSISTENCE IS THE KEY TO
YOUR SUCCESS
WHY ACCE(TING MEDIOCRITY KEE(S
YOU FEELING UNHA((Y AND
UNFULFILLED
HOW LEARNING TO (RIORITISE
EFFECTIVELY CAN TRANSFORM YOUR
LIFE
W$* #o%usi- o !-,ti1it* $i'!&s
su%%!ss ow ,' i t$! #utu&!
How to us! *ou& $u-!& ,' '&i1! to
/!%o0! 0o&! su%%!ss#u+
W$* ,%ti- .&o'u%ti1!+* is /!tt!& t$,
.&o1i- *ou ,&! &i-$t
W$* %otiuous i0.&o1!0!t is t$! w,*
to su%%!ss
How to +i1! , +i#! o# !2%!++!%! ,' /! ,
wi!&
How *ou& %o0.,* %, sto. *ou #&o0
,%$i!1i- su%%!ss
How o3!&i- 0o&! 1,+u! to ot$!&s %,
-&,t *ou $u-! &!w,&'s
W$* it is so 0u%$ /!tt!& to +!,' t$,
#o++ow
How to us! t$! o..o&tuiti!s ,&ou' *ou
to 0,4! *ou ",%i,++* su%%!ss#u+
HOW LAUGHTER CAN TRANSFORM
YOUR LIFE
W$,t wi++ /! *ou& L!-,%*5

W$* Stu'* T$is Cou&s!5 B!!"ts

0ou can receive the following "ene,ts "y
applying so!e of the !ethods in this course&

Achieve !ore success
'ncrease productivity
'ncrease con,dence
%evelop a !ore positive and successful
attitude
%evelop greater discipline
2earn to overco!e fears
3nderstand !ore a"out yourself
4eco!e !ore focused# set clear goals
4eco!e a "etter co!!unicator
'ncrease your value
%evelop entrepreneurship
2earn how to utilise your talents
5ollow your drea!s
'!prove relationships with others
%evelop ,nancial intelligence
4eco!e a leader
*verco!e failure
INTRODUCTION

Life is short so seize every opportunity
possible M Cardoza

6elco!e to how to clean the shxt out of your
life# the ur"an !otivational guide that will
(ic( you up the "ac(side and help you to
achieve !ore success. $his course is designed
to give you the necessary infor!ation and
techni7ues to allow you to i!prove any area
of your life. ' have !ade !uch e.ort to
present it in a 7uic( and easy# study for!at.
$his guide o.ers si!ple !ethods to help you
create profound and long lasting success at
di.erent stages in your life whether you are
successful now or not. $his guide is uni7ue in
that it is written in a down to earth#
conversational style# which is highly thought
provo(ing# and constantly pro!pting you to
positive and productive action. $his course is
useful "oth for adults and teenagers# trainers
and students and individuals and groups. o
!atter who you are# where you are fro!#
what you do or don-t do# you can "ene,t fro!
this guide. $his guide is a full course which
shows you "ased on the si!ple for!ulas of
success# how you can i!prove the 7uality of
your life ,nancially# spiritually# socially and
intellectually.
*ver the last twelve years# ' have "een
fascinated with the science of success. ' have
searched for the ingredients and !odels of
success fro! various people. 't a!a8es !e#
how so!e people despite the trau!a and
a"use they !ay have su.ered early in their
lives# can overco!e it and "eco!e such
positive and inspiring individuals. ' love to
hear stories a"out people who despite the
insur!ounta"le odds against the! and
nu!erous failures ,nd huge success. ' love to
read a"out fa!ous "usiness people who were
"an(rupt and "ro(e and yet were a"le to "uild
"usiness e!pires. ' have studied the
"ehaviours# "eliefs and ha"its of successful
people. ' have studied people fro! di.erent
parts of the world# fro! di.erent cultures and
faiths and found si!ilar traits. ' have found
that successful fa!ilies share !uch in
co!!on with successful "usiness people. '
have found that *prah 6infrey# 90 Cent and
%avid 4ec(ha! possess si!ilar traits that
have helped the! to ,nd huge success. $heir
success is not luc( as so!e would li(e you to
"elieve. $heir success is "ased on si!ple
principles which if applied can "ring you huge
success also. +uccess is availa"le to anyone
who is willing to follow its rules and devote
the ti!e and energy to achieve it. 6hether
you are struggling as a parent or student# a
frustrated e!ployee# an angry partner or a
creative "usiness person# this course will help
you to achieve !ore success. 6hat ' as( fro!
you is to devote the ti!e and energy now and
success will "e yours. Co!!it yourself today
and let us "egin your :ourney. ' a! truly
honoured to share !y (nowledge and
experience with you in this course. 2et us
!a(e the next !onth and next year your "est
year yet. Are you ready to "egin/


HOW TO GET U( ) START
WINNING
;The rich business man asks the high school
dropout, when will you start to live the life of
your dreams The high school dropout replies
when the time is perfect! The business man
responds" time is not the creator of perfect
moments# perfect moments are that which we
create and continue to create throughout our
lifetime! $lla Laurent
6hat are you waiting for/ Are you waiting for
the right ti!e to start/ Are you waiting for the
right people to ,nd you/ Are you waiting to
have enough !oney/ Are you waiting until
you feel in the right state of !ind/ Are you
waiting until you feel !ore con,dent and
overco!e your petty fears of failure/ 6hat
ever you are waiting for and what ever
excuses you are !a(ing# nothing will change
the fact that until you get up and "eco!e a
doer in life# you will "e waiting forever for
that perfect !o!ent. 6hy/ As we create
perfect !o!ents in our lives "y doing those
things that need to "e done.
' wrote this course "ecause ' got up and did
it1 0ou are studying this course "ecause you
got up and started it. +i!ple isn-t it/ 0et so
!any people in spite of their education and
(nowledge are "ro(e# unhappy or in
unproductive relationships "ecause they have
not got up1 'f you are not happy with your life
then the ,rst thing you have to do is get up
and do so!ething a"out it. 6hen/ Right now1
How/ 't-s si!ple# !a(e the decision to do that
on which you have "een deli"erating for days#
wee(s or even years# and ta(e the ,rst step
forward towards its co!pletion. Re!e!"er
this ;All great :ourneys start with a step and
end with one1- +o do yourself a favour and get
up right now and ta(e that ,rst step towards
your success.

The great thing about starting now is that you
break the habit of procrastination and you
open the once tightly, shut doors of
opportunity and e%perience! &pportunity and
e%perience means moving closer towards
your success! 'f you need to clean the garden
get out there and do it right now! 'f you need
to apologise to your friend or partner, buy him
or her something nice, say sorry and make
amends right now! The longer you wait the
more di(icult you perceive the task to be
accomplished and the less likely you are to
accomplish it! )ow if the task is one that can
improve the *uality of your life, then your
deliberation and procrastination will no doubt
be the birth of future sadness and
disappointment! +ould you rather live a life of
regret and frustration because you couldnt
be bothered to get up and commit a part of
yourself and your time towards achieving
your dreams 'magine in the future that you
have to live a life of poverty, stress and
di(iculty because you didnt get up and do
something positive and productive to make
your life better! 'magine that you have to do a
,ob that you hate because you didnt get o(
your behind and learn the necessary skills to
be successful! +hats the solution -et up
and take that .rst step/
0ecome a creator of perfect moments! 1ow
-o for it/ -o forward with a strong sense of
boldness and create those perfect moments in
your life! )ow you may say well you dont
understand it is easy for you to say, youre
.ne! 2oure damn right it is easy for me to say
because ' made a decision to get up and
continued to stay up until ' achieved my goals
in spite of the obstacles and challenges that '
faced! ' wanted to do better so ' got up and
did better! +as it easy )o, but then ' was not
going to stop until ' achieved my goal, not
forgetting that ' wanted to kick Challenge and
&bstacles arse/ )ow that ' have improved my
life do ' stop )o/ +hy Challenges are part
of progress! &ne should not shy away from
challenge! &ne should kick it so bad until
challenge begs you for salvation! 3emember
man grows in adversity +hy 1e has to
overcome challenges and obstacles and in
overcoming them he grows in e%perience,
knowledge and success!

Learn to see challenges and obstacles
through the eyes of con.dence! 2ou will
always be successful if you start, then work at
it and then improve on whatever you are
working! )ow, have you made your decision
to start doing those things that you have
delayed 'f you are still deliberating then
allow me to continue"

;'t is not a"out getting it right the ,rst ti!e#
you :ust have to get started and you can
i!prove as you progress- C Ca!"ridge

<ichael 4loo!"erg# the owner of 4loo!"erg#
"eca!e a "illionaire "ased on this principle=
while his co!petitors spent their ti!e trying
to perfect their software design# his co!pany
,xed the !ista(es in the software as they
appeared. 4y the ti!e his rivals were ready
to create their ,rst prototype his co!pany
were already on their tenth version.
4loo!"erg got up and acted fro! the
"eginning while the others planned how to
plan a plan1

Acting fro! the "eginning is the ,rst (ey to
success. 0ou can tal( all day "ut without
action you will achieve very little in life. 6hy
do actions spea( louder than words/ Actions
are !easura"le. $al( is cheap as it is
i!!easura"le unless you-re !easuring the
a!ount of air e!anating fro! the spea(er-s
!outh.

A person-s success or failure can "e !easured
"y the a!ount of action and silence in their
lives. A Car!ichael

Are you a "ig tal(er a"out irrelevant things/ 'f
you are then here-s a word of advice&

4tart doing something productive now

$he world loves# cele"rates and re!e!"ers
doers. 't seldo! re!e!"ers people who
ponder and procrastinate. 'n the ga!e of life
it-s the "ig !overs# the action people who
receive the awards not the intellectual
conversationalists.

;'t-s not the !ost intelligent or acade!ic
people who are the !ost successful it is those
who get going and (eep going until they
cannot go any further- + Harris

+uccess lies in the a"ility to get up and go and
continue going until the desired destination is
reached.

6hy are so!e individuals who grow up in the
!ost deprived areas so!e of the !ost
successful "usiness people and acade!ics/

6hy is Russell +i!!ons# the charis!atic
A!erican hip>hop !ogul# one of the !ost
successful !en in hip>hop/ 6hy is he far !ore
successful than others/

6hy are so!e people extre!ely happy and
:oyful while others are !isera"le and sad/

6hy do so!e people have successful
relationships that span decades while others
fail !isera"ly within !onths/

$hose who are successful in life get !oving#
they choose to "e creators of perfect
!o!ents# and they get up and stay up1 'f you
want to "e successful in any area of your life
where you !ay have previously failed# don-t
read further until you decide to get up now. 'f
you continue to procrastinate and deli"erate
you-ll procrastinate and deli"erate forever.
Re!e!"er perfect !o!ents are what you
create now.

;-od helps those who help themselves and the
devil helps those who sit on their behind! M
Manners

6ho is helping you right now/

Anyone can waste ti!e# s7uander !oney# act
rec(lessly# wander through life ai!lessly# lac(
direction# "e unhealthy# associate with
negative people# and !oan# that is easy.
$a(ing charge of your life and i!proving your
current condition ta(es action and courage.
5or those of you who do less# experience less
and want !ore it-s ti!e for so!e action.

Re!e!"er your proactive ha"its today de,ne
your success to!orrow.

HOW TO GET U( ) START WINNING

E2!&%is! 6 7 How to /&!,4 +,8* $,/its
5ind a pen and list the things that you avoid
doing that would i!prove an area of your life
if you did the!/ 2ist an advantage or as !any
advantages as possi"le for doing those things
that you have avoided doing until now.

)xa!ple
%evote !ore ti!e to educate !yself
2earn new s(ills
%evelop a "usiness "ased on !y interests
%evelop !y social s(ills so ' can "eco!e a
!ore e.ective co!!unicator
Associate with !ore positive people

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??

E2!&%is! 9 : G!t u. ,' -!t o wit$ it
+tart doing so!ething now and continue to do
so!ething on a daily "asis in order that you
achieve whatever you have written down.
Avoid the perfection syndro!e and :ust start
now. $he issue here is not a"out doing things
right it is a"out starting to do those i!portant
things in your life which you have neglected.
5ind so!eone who will !a(e sure that you
start doing what you have decided to do.
<a(e a vow to do it. 6rite it down and put it
so!ewhere you can see it.

)xa!ple
'f you would li(e to set up your own internet
"usiness in the future then chec( out "usiness
on the internet as an area of interest and
research. %edicate a day or a few hours per
wee( in order to learn a"out internet "usiness
and successful internet entrepreneurs. 6rite
it down ' vow to 4unday evening from 5pm to
6pm devoted to learning about internet
business, dated7!

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THE CYCLE OF (ROCRASTINATION


BREAKING THE CYCLE OF
(ROCRASTINATION


HOW TO HARNESS (OWERFUL
INTERNAL STATES
TO IM(ROVE YOUR LIFE

+hat we focus on internally creates what we
e%perience e%ternally 8 Carmichael

'nternal states shape our lives fro! the ti!e
we wa(e up until the ti!e we go to sleep. $he
internal states we choose# usually
unconsciously# are the ,lters through which
we see# feel and experience the world. $hese
,lters cause us to pro:ect ourselves positively
or negatively in our environ!ents. *ur
negative or positive pro:ections then a.ect
how and what we experience in our lives. 'f
we focus on negative internal states then we
pro:ect our inner negativity into the world and
thus experience negative incidences and tend
to receive negative responses fro! others. 'f
we focus on positive internal states then we
pro:ect our inner positivity into the world and
tend to receive positive responses fro! others
and create positive occurrences. $hin( a"out
it# if you o"serve happy# non :udge!ental# out>
going individuals they pro:ect happiness and
fun which can a.ect others positively. Happy#
outgoing individuals are a :oy to "e around as
they pro:ect a strong# war! and positive state
that can !a(e others feel happy and positive.
@eople who choose to feel co!forta"le and
con,dent can leave a powerful i!pression on
those with who! they interact. @eople ad!ire
their con,dence and self co!fort and are
drawn to the!. +ad# angry people pro:ect
sadness and anger into the world which can
create sadness and anger in those with who!
they interact. @eople who choose to "e in a
state of shyness and disco!fort can !a(e
others feel unco!forta"le and dou"tful
around the!.

$he feelingsAstates you focus on !anifest
externally and a.ect the world around you.
$hey a.ect everything fro! friendships to
wealth generation. <ost people are
conditioned to "elieve that certain states can
only "e achieved through external sti!uli.
@eople are addicted to drugs# alcohol#
cigarettes# food and sex not "ecause they
necessary want drugs# alcohol or cigarettes
"ut "ecause they help the! to enter in a
speci,c desired state. $hey !a(e the! feel
relaxed# con,dent and happy. 6hat they don-t
(now is that they can access any of these
states without using external sti!uli. 6e
choose our states consciously or
unconsciously. 6e choose happiness# sadness#
depression and fear. 6e also allow ourselves
to "e inBuenced "y the negative states that
others pro:ect "y paying attention to the!.
6hen we watch the huge a!ounts of
negativity pro:ected "y the !edia and
inBuential individuals we focus on the
negativity they want us to see and respond
accordingly. <ost of us then enter into the
world and pro:ect states which are fearful#
untrusting# cynical and pessi!istic. $his
"reeds !ore negativity which others sense
and respond negatively. $his "reeds a cycle of
negativity in which fear "egets fear. Hence#
"ig cities such as 2ondon are full of people
who are fearful# nervous and cynical of others.
$he !ore we distrust and fear each other the
!ore pro"le!s and fear we create in society.
Re!e!"er# we create the states which we live
"y and they in turn create the environ!ents
in which we live.

' re!e!"er a young !an who s!o(ed
!ari:uana and dran( a lot of alcohol. He
"elieved that he needed to s!o(e and drin( in
order to attain a state of relaxation where he
felt free fro! the stresses of life and the
constant !ental chatter in his !ind. 6hat he
didn-t (now is that the state of relaxation he
sought could "e achieved without external
sti!uli. He could access the state of
relaxation at will once he understood that he
is the source of the states he ,nds hi!self in
and out of daily. 'n the sa!e way as he used
alcohol and !ari:uana to induce his state he
could use his !e!ory to induce the sa!e
state. $hin( a"out it# intoxicants only
sti!ulate what is already within us. Alcohol
and drugs induce relaxation or happiness
"ecause it exists within. 'f the states we see(
through intoxicants are already within us then
do we need intoxicants to access the!/ o.
6e can recall states of happiness# :oy# love#
con,dence and peace at will. 6e can si!ply
re!e!"er our !o!ents of happiness# :oy#
peace# con,dence or co!fort and experience
the sa!e states as we did when we
experienced the! previously. Returning to the
young !an# ' told hi! to close his eyes and
relax his !uscles and re!e!"er a ti!e when
he felt relaxed and cal!. He entered into a
cal! relaxed state 7uic(ly. $hen# ' told hi!
while in his relaxed state to i!agine
expanding that feeling out of his "ody. ' then
told hi! to intensify the state "y i!agining
feeling !ore relaxed and cal!. ' as(ed hi!
how it felt and he responded very nice. '
continued to (eep hi! focused on the state "y
as(ing hi! to play with the state# intensify
and expand it and notice how it !ade hi!
feel. After ten !inutes we "ro(e the state and
he realised to his surprise how easy it was to
enter in and out of states without the need for
intoxicants. He realised then that "y
extending the duration of ti!e spent in a state
of peace and relaxation he could reduce the
need for alcohol and !ari:uana. %id he reduce
his need for alcohol and !ari:uana/ He did
indeed. He not only reduced his inta(e of
intoxicants "ut "eca!e !ore con,dent in his
inner a"ilities and personal power. $his has
had a positive e.ect in other areas of his life
fro! his social relations with others to raising
his aspirations. $hin( a"out it# what could you
do if you (new how to !ove in and out of
positive states at will/ How !uch !ore
powerful would you feel/ 6hat would you "e
a"le to do that you !ay have feared in the
past/ '!agine "eing a"le to hold a relaxed
and peaceful state in the !ost pressing of
situations/ $his would "e a powerful s(ill for
people interested in pu"lic spea(ing#
perfor!ing in front of people# resolving
conBict# attending interviews# doing exa!s or
any other situation that one !ay dee!
stressful nor!ally. 6ould it not "e worth
spending so!e ti!e to develop such a si!ple
s(ill now/

6e have not taught our children how to
harness the power of state which !ay explain
why so !any see( to ,nd unproductive and
negative ways to induce positive states.
$eenagers attac(ing innocent victi!s in the
na!e of excite!ent and thrill are using a
cruel and "ar"aric !ethod of achieving such
states which could "e achieved through far
!ore constructive and e!powering !eans if
shown. $he teenage alcohol and drugs culture
could "e challenged if society# parents#
schools# and govern!ent could show young
people !ore positive and e!powering ways to
attain the states that they experience through
drugs and alcohol. 6e have not taught shy
!en and wo!en longing for love in their life
how to access and re(indle their inner states
of love and con,dence so that they !ay create
!ore love and con,dence in their lives and
attract loving and con,dent people towards
the!. 6e have not taught depressed
individuals how to swi! in their inner rivers
of happiness and :oy so that they can release
the!selves fro! the negative and destructive
grip of the state of depression. 6e o.er the!
drugs with har!ful side a.ects which !erely
sedate the! and !a(e the! dependent on
external sti!uli.

$he secret to success in life is your a"ility to
recall and hold your inner positive states. $he
!ore you hold such positive states the !ore
people around you tend to respond positively.
$hus# the !ore positive things "egin to occur
and happen around you. Holding states allows
you to "e !ore Bexi"le in a variety of
situations and !ore in control. +uch Bexi"ility
will i!prove areas of your life as you will "e
a"le to !ove in and out of di.erent
environ!ents and situations co!forta"ly.
+o!e people have a !isconception that those
around the! should "e positive in order for
the! to act positively. $his !ay "e applica"le
to children who respond to our e!otions "ut
not to adults who have the power to change
their e!otional states at will. $hose people
who "elieve that others !ust exhi"it positive
states "efore they can "e happy# creative or
con,dent# !ust exhi"it positive states
the!selves. 'f you want to experience
happiness then recall and create your own
inner happiness and you will inBuence others.
0ou !ust share your positive states with
others if you want to experience theirs. $hin(
a"out it# when you are positive doesn-t
everything around you see! so !uch !ore
positive/ %o not people respond to you !ore
positively/ 6hen you focus and go into the
world sharing a state of positivity others feel
it and thus you attract !ore positivity. $hin(
a"out it# when you are in a negative state
doesn-t everything appear so negative/ 6hen
you go into the world in a negative state you
attract negativity.

2et-s ta(e two people# one nervous the other
con,dent. ervousness is a negative state in
which fear do!inates. $he !ore we hold onto
it and pro:ect it into the world the !ore it
causes us to dou"t our a"ilities and thin( the
worst. *ur "ody language and "ehaviours
respond to our state of nervousness. @eople
then o"serve our "ody language and
"ehaviour and sense our self dou"t and fear
and respond accordingly. $hey read our
"ehaviour and "ody language as shyness#
wea(ness# strange or weird. A nervous person
is not e.ective as his or her negative state
wea(ens and destroys his or her charis!a#
char! and power to connect with others.
@eople sense and see this and don-t feel
connected or co!forta"le around a nervous
person so they !ove away. Con,dence is a
state in which self "elief do!inates. 't causes
us to "elieve in our a"ilities and to connect
with others around us. *ur "ody language
and "ehaviours respond to our state of
con,dence. *thers sense our con,dence and
are drawn towards us. $hey read our positive
state as strength# war!th and co!forta"le. A
con,dent person as his or her positive state
strengthens and enhances his or her char!#
charis!a and connection with others. A
con,dent person-s "ody and speech oo8es
con,dence and power. @eople connect with
their passion# openness and strength and feel
invigorated and relaxed in their presence.
Con,dent people are the leaders of society#
the charis!atic and co!pelling leaders of
religions# cults# gangs and groups. $hey are
the alpha !ales and fe!ales in social circles
and the trend setters in the world of popular
culture.

$here is a wealth of scienti,c data and
evidence which shows how our e!otional and
psychological states a.ect our health and
"ody. egative e!otions such as anger#
pessi!is!# worry and frustration wea(en our
health and slow down our a"ility to recover.
@eople who have su.ered a trau!a or
su.ered the loss of love one can age in a very
short period of ti!e# or even develop ail!ents
due to the negative states which they
e!"race. @ositive e!otions such as
happiness# love# opti!is!# peace and
forgiveness strengthen our health and well
"eing. @ositive e!otions have "een found
useful in treating serious diseases such as
cancer# dia"etes and Aids. $hey can help to
alleviate pain and slow down the da!age to
the "ody caused "y such diseases.

$he 'nstitute of Heart <ath conducted an
experi!ent on the e.ects of our e!otional
states on our %A. $he experi!ent revealed
so!e fascinating data a"out the power of our
e!otional states. 6hen the researchers
conducting the experi!ent expressed positive
e!otions such as love# appreciation and
gratitude their %A strands extended and
unwound. 6hen the researchers expressed
negative e!otions such as fear# frustration#
stress and anger the %A shortened and
tightened switching o. !uch of their %A
code. 6hen the researchers expressed
positive e!otions again their %A extended
and unwound. $hey also found that positive
e!otions in test patients help to create
300#000 ti!es the resistance against disease
and viruses. 'f the e!otional states we choose
daily a.ect our %A# our genetic code# would
it not "e wise to re!ain in positive states as
!uch as possi"le. Could it "e possi"le if we
choose to re!ain in negative states over a
long period of ti!e that we could even have
an e.ect on the %A of our descendants/
6ould you want to create negative# inactive
%A which !ay not only have a detri!ental
e.ect on your life "ut perhaps even on your
children and grand children/ $he e.ect and
inBuence of e!otions can transfor! your life
for the "etter or the worst. 6hat will you
choose/

'f you want to experience !ore happiness# :oy#
wealth# co!fort or love in your life then you
have to access those positive states within
yourself and hold the! for as long as you can
as you go through life and interact with
others. $he !ore you hold positive states the
!ore positivity and well "eing you will
experience. +uch practice will help in your
relationships with your partner# friends and
fa!ily and also in wor( environ!ents and
even pu"lic spea(ing. 0ou can "anish fear#
shyness# low self estee! and negativity "y
practicing accessing positive states
consciously and holding and pro:ecting the!
"eyond you. @racticing such a si!ple
techni7ue daily can transfor! your life
dra!atically. 0ou deserve to create !ore :oy#
happiness# love and positivity in your life.

)ever allow a negative person to steal your
positive states C $dwards


HOW TO HARNESS (OWERFUL
INTERNAL STATES
TO IM(ROVE YOUR LIFE

E2!&%is! 6 7 How to &!%,++ ,' $o+'
.ositi1! st,t!s
0ou can practice recalling and holding
positive states "y closing your eyes# "reathing
deeply and re!e!"ering a ti!e when you felt
a speci,c positive state such as happiness#
fun# peace# con,dence and love. *nce you
"egin to feel that state# intensify its strength
and increase its power "y i!aging it
spreading throughout your "ody. *nce you
can feel the positive state throughout your
"ody then i!agine spreading that positive
state "eyond you. '!agine it as an aura of
happiness# love# con,dence spreading "eyond
you. otice how your "ody feels and what you
say to yourself while you are in that state.
Hold it for as long as you can# en:oying the
experience. %o not force the experience. 'f
you feel yourself co!ing out of the state let
go# ta(e a short "rea( and re>enter the state.
$he !ore you practice the easier it will
"eco!e. ' advised you to practice recalling
states such as&

Co!fort
@eace
2ove
Happiness
5un
Con,dence
5orgivenessAReleasing

'f you can practice recalling and holding
states such as co!fort and love you will often
,nd it very easy to connect and develop
rapport with anyone even strangers. @eople
will feel co!forta"le and relaxed around you.
'f you have told yourself ;' a! shy- for years
then focusing on the states of love and
co!fort will help you to reduce the level of
shyness that you feel. Reducing your level of
shyness will help you to "eco!e !ore
con,dent around others and i!prove your
social s(ills. 'f you tell yourself ;' a! sad#
angry and depressed-# practice focusing and
en:oying "eing in a powerful state of
happiness. $he !ore you !aintain the state
the stronger the e.ect and inBuence. 'f you
spend a lot of ti!e focusing on a positive state
such as happiness# it will wea(en your desire
to hold negative states.

otice the powerful e.ect positive states have
on others when you recall the! and hold the!
around others.



HOW TO HARNESS (OWERFUL
INTERNAL STATES
TO IM(ROVE YOUR LIFE


)nter into a speci,c positive state C positive
response D i!proved health

)nter into a speci,c negative state C negative
response D reduced health




HOW TO FACE FEAR ) OVERCOME IT
9ear is the fake vampire that is a
dead :y in reality M 0arrett

)!"racing our fears stops us fro! getting up#
staying up and excelling in our lives. 4y
atte!pting to avoid the short>ter! pain
caused "y our unrealistic fears# we end up
acting in ways that create pain in the long
ter!# which increases our initial fears.
*verco!ing fear is less frightening than living
with the underlying fear that co!es fro! the
feeling of "eing the victi!. 0ou can laugh at
fear and overco!e it with action. Consistent
action coupled with deter!ination and the
will to grow will help you to overco!e fear.
@eople who choose to act shy and then decide
to overco!e their fear of people with
deter!ination and opti!is! achieve their
goals. @eople who choose to "e failures and
then decide to "eco!e successful overco!e
their fear of failure and re:ection with action
and deter!ination. $hey stop focusing on the
negatives and focus on the positive
possi"ilities. $he solution to "anishing our
fears is that we should treat the! as a
valua"le part of our personal growth and as
opportunities for growth and success.

+o what is fear/ 6hat is this e!otional state
that has controlled the lives of hu!ans for
thousands of years/ 5ear is a nu!"er of
things. 't is our negative "eliefs that tell us
that we will experience negative
conse7uences. 't is the result of relin7uishing
your inner strength and con,dence to
irrational negative thoughts and negative
inner voices. $he conse7uence is that you
"eco!e a slave to your negative thoughts. 0ou
"eco!e the ruled rather than the ruler. $his
in turn creates negative patterns# which you
pro:ect into the world. 't is the inhi"itor of
!any of your positive "ehaviours and the
source of your procrastination# self>dou"t#
lac( of con,dence and !ost of your negative
patterns. 't is the necessary catalyst in the
creation of negative "eliefs and poor self>
i!age and self>concept. 5ear stops you fro!
asserting yourself# and that hinders you fro!
growing and increasing your sense of self
worth. 't is the source of inBexi"ility#
pre:udice# racis!# and a rigid attitude towards
life# people and the un(nown. 't is the excuse
"ehind which we hide in order to avoid
positive change and i!prove!ent.

6hen you live under the shadow of fear you
"loc( out rays of opportunity# insight#
experience# success and a"undance. 5ear
only stic(s around if you allow it. 't is li(e a
va!pire that suc(s your "lood and grows
each day you allow it to re!ain on your "ody.
$he thought of a va!pire suc(ing !e dry# no
!atter how "eautiful she !ay "e# isn-t !y
idea of life. +o if you have a va!pire li(e
relationship with fear# now is the ti!e to
"rea( it o.. 4elieve !e# once you free yourself
fro! fear you will "e a!a8ed how 7uic(ly you
can i!prove your 7uality of life. 'f you don-t
challenge your fears then you will re!ain in
the a"yss of li!itation# !ediocrity# ignorance#
restrictions# wantonness and poverty.
+o!ething even worse !ay occur if you don-t
challenge your fears now. $hey !ay develop
into pho"ias. All pho"ias "egin as a fear of
so!ething !inor and develop in to !a:or
fears# which can destroy your life. $here are
thousands of pho"ias fro! fear of dirt to fear
of going outside. @ho"ias such as these
destroy the 7uality of !any people-s lives.
How can we e!"race so!ething such as fear
and allow it to do so !uch da!age to our
progress and# invaria"ly# life/

't is terri"le that we allow the 7uality of our
lives to "e controlled "y a thought process
which expects the worst and constantly forces
us to as( what ifEsuch and such goes wrong/
$he next ti!e you hear yourself saying what
ifEF negative future action +hat if ' fail,
+hat if they dont like me, +hat if ' cant do
it tell yourself what if EF positive future
action +hat if ' do really well, +hat if they
really like me, or even develop a resilient
attitude# for e%ample so what if there isnt a
positive occurrence! 'ts all e%perience and '
wont stop until ' receive a positive result.
0ou could also thin( of a ti!e when you have
felt con,dent and successful and tell yourself
in a con,dent and co!pelling tone of voice
with a con,dent s!ile ' can do this, ' will
win, ' will do well in that interview, ' will get
that ,ob!

Here is so!e food for thought# when a child
learns how to spea( does heAshe tell
hi!Aherself what if ' dont con,ugate my
tenses correctly or what if mummy looks at
me as if ' am stupid o# the child will get his
or her point across even if heAshe has to throw
a tantru! and strangle hisAher "ig "rother in
the process. 's that not food for thought/ +top
telling yourself negative stories. 5ears are
!ice that you allow to appear as God8illa>si8e
!onsters. $hey are a distorted sense of
reality. 'f you are scared of so!ething it is
"ecause you lac( the con,dence and inner
"elief to see whatever you fear in its true
light.
'f you are scared to tal( to so!eone who you
do not (now for fear of re:ection then you are
creating a !onster in your !ind. 6hat if that
person is hoping that you will tal( to hi! or
her/ 6hat if that person doesn-t spea( to you/
%oes that !ean that you should not approach
so!eone who! you don-t (now and atte!pt
to !a(e conversation/ %oes that !ean that
you are du!" and foolish for !a(ing the
atte!pt/ %oes it !ean that you are weird/ 't
only !eans what actually happened. $hey
didn-t tal( to you. @erhaps they were having a
"ad day. @erhaps they have e!"raced their
own fears. @erhaps you didn-t co!!unicate
e.ectively. 6hatever the reason# there is
so!ething to learn. 4eco!e a "etter
co!!unicator. Change your approach. @ay
!ore attention to "ody language and detail.
Co!prehend. 2oo( on the "right side and
consider what is good a"out your experience.
'f you focus on the "ad you will surely receive
it.

+hatever our minds focus upon comes into
being M Moore

6hat if ' had the idea to write such a course
you are studying and e!"raced !y fears/
6ould you "e studying it now/ o. ' could
have said ;what if people don-t li(e it/ 6hat if
people thin( ' a! an idiot/ 6hat if ' don-t
!a(e any !oney fro! it# after the ti!e ' have
invested in it/ 6hat if so!eone or so!e
organisation rips !e o./- However# ' didn-t#
why/ ' was not going to allow fear to suc(
such a great opportunity to share with you !y
(nowledge# experience and s(ill. ' decided
that any for! of fear that !ay appear in !y
7uest to !a(e this course a success ' would
co!"at and overco!e with deter!ination and
inner con,dence. Re!e!"er# action coupled
with a strong desire to succeed will con7uer
our worst fears. 'f %avid could (ill the !ighty
Goliath with a slingshot then you can achieve
anything. 4e "old# "e deter!ined and (ill and
trod on that va!pire called fear for you are
the (ings and 7ueens of your e!otions and
thoughts# rise and let fear (now that you are
the ruler of your !ental do!ain.

5ear is a loyal negative friend# who will
always stic( "y you as long as you accept its
advice and tor!ents. 't will tell you not to
ta(e ris(s as ta(ing ris(s could potentially
severe your relationship with it. 't will tell you
not to "e a!"itious as a!"ition will propel
you where fear cannot go. 't will tell you not
to "e con,dent as con,dence destroys fear-s
grip on you. 't will tell you to "e irresponsi"le
as fear is wayward and hates discipline and
focus on anything other than itself. 't will tell
you to !a(e excuses to :ustify its negative
inBuence and advice. 't will tell you to
procrastinate as procrastination uses excuses
to :ustify underlying fears. 't will tell you to
act desperately as ti!e is running out. 't will
tell you to fear death rather than en:oy life. 't
will tell you not to fall in love as love is
vulnera"le and open while fear is rigid# ,xed
and restrictive. 't tells you not to share# as
greed is one of its disguises. 's that the (ind
of ideal friend that you want/ 's that the (ind
of friend with who! you want to associate/

$he a"ode of fear is one-s co!fort 8ones. 'ts
"oundaries are guarded "y fear itself. 5ear
tells us that it is not safe to go "eyond the
fa!iliar surroundings of our co!fort 8ones. 't
tells us that we will su.er extre!e pain#
disappoint!ent and failure if we dare to ta(e
the ris( and "e "old enough to expand "eyond
our self i!posed li!itations. <any of us
e!"race fear-s falsehoods in order to live our
!ediocre lives with !ediocre choices. +o!e
of our lives are even worse due to our
extre!ely restricted co!fort 8ones that only
allow us to live very restricted and destructive
lives. $hose who choose to "e losers retreat
fro! the "orders of their co!fort 8ones to
accept the deceiving and destructive e!"race
of fear. 6inners# who dare to "eco!e greater
than their co!fort 8ones and extend "eyond
the!# realise that their co!fort 8one is a
result of fear-s indoctrination. $hey are "rave
enough to ta(e ris(s and continue to ta(e
the!# despite the o"stacles they !ay face
until they succeed. $hey !ove "eyond the
predicta"le in to the land of the
unpredicta"le# the land where opportunities
are a"undant and the greatest rewards are
found. $hose of you# who ta(e ris(s and step
forward# ta(ing charge of your lives and
success# will always "e the winners. +tart
now# and relegate fear to its true position# and
!ove "eyond the !ythological "orders of your
co!fort 8ones. 0ou created the! and you can
destroy the!. Re!e!"er s!all consistent
steps coupled with deter!ination and the
desire to "e greater than you are will propel
you "eyond your co!fort 8ones. o !atter
what perceived pain or disappoint!ents you
experience you will push "eyond your co!fort
8ones and continue too with deter!ination
and action. 4eco!e greater than you are#
"eco!e an action person and push it real
good1
Comfort zones have created much
greater discomfort in mans life
than the discomfort he e%periences
overcoming the greatest of
obstacles Cognito 4agacia

'f you do choose to re!ain in your co!fort
8ones then here is so!ething to ponder over.
'f you do not !ove "eyond your co!fort 8one
do not co!plain a"out the 7uality of your life.
%o not co!plain a"out the lac( of
opportunities# the lac( of !oney# the lac( of
happiness# the lac( of choice# the lac( of
satisfaction# the lac( of love# the lac( of
respect# and the lac( of free ti!e. %on-t
co!plain a"out where you live# the negative
people around you# your !ediocre :o"# and
other negative things in your life. $his is what
happens when you choose to re!ain in your
co!fort 8one. 't is not an exciting thought is
it/ %o you ever wonder why your life is not as
exciting as it could "e/ 6ell get up right now
and start pushing "eyond your co!fort 8ones.
@ush it real good1

'f you are serious a"out i!proving the 7uality
of your life# slap fear "ac( to its hole and
reclai! your position as the !aster of
your !ind# "ody# soul and life. 4roaden
your hori8ons. )xperience so !uch of the
opportunities and great experiences that
life has to o.er.

;God gave !an the world to live in not an
alley# if you thin( an alley is the world then
you-re !issing God-s grace- 0awa *sani

F!,& o# F,i+u&!
6hat use would it "e to win if so!e of us
didn-t loose/ 6hat use would success "e if we
didn-t fail/ 'f you don-t !a(e a nice cup of tea
one !orning does that !ean that you are a
failure in life or did you si!ply fail to !a(e a
good cup of tea that !orning/ <any of us
allow our past shortco!ings or failures to
"eco!e our excuses not to push "eyond our
co!fort 8ones to experience a "etter 7uality
of life. $he source of this lies in our fear of
failure.

;$o fear failure is to fear a !ost i!portant and
"ene,cial part of hu!an experience& that is
failure itself- A Car!ichael

6e !ay fail once perhaps twice or even three
ti!es then we decide we no longer want to
experience the pain of frustration or failure so
we tell ourselves that we cannot do it# it is too
di.icult# ' don-t li(eE <ay "e ' a! not cut out
for it and so on. $his is where the ;fear>"ully>
!e- syndro!e "egins and for !any continues
throughout their life. 0es# ' said ;fear>"ully>
!e- syndro!e= this is the fear of failure
attitude that !ost people on the planet follow
!ore devoutly than religion.
How !any of you have hindered your
progress# destroyed your chances of a "etter
7uality of life# wrec(ed "eautiful
relationships# !issed opportunities to create
wealth in the na!e of fear of failure/ $he
worst thing is you have the audacity to
co!plain when your life is not going the way
you would li(e it to. 6ell# if you had overco!e
your fear of failure and stopped acting li(e
fearful individuals you could have Bown
"eyond the chic(en coup of fear and realised
your wishes. $he funny thing is# when we give
up and relin7uish all e.orts to achieve our
drea!s "efore we have achieved the! at that
point we are extre!ely near to achieving
the!. 6hat !ost people don-t realise is that
failure is not a "ad thing# it is 7uite the
opposite. 5ailure is the honest teacher that is
telling you that you need to analyse what# why
and where you are doing so!ething
incorrectly. *nce you have recti,ed those
issues you will "e successful.

F!,& o# R!;!%tio
$here are so !any people who have sacri,ced
living a "etter 7uality of life than they are
living now due to their fear of re:ection. '
have seen friends and ac7uaintances# heard
stories a"out people who have chosen second
"est whether it "e a partner# :o"# lifestyle or
property due to their fear of re:ection. %o you
(now so!eone li(e that/ Are you one of those
people who have sacri,ced your 7uality of life
due to fear of re:ection/ 5ear of re:ection li(e
fear of failure is a drea! !onster that we
create and strengthen. 0our level of fear is
relative to how you choose to perceive the
thing you fear. 'f you want to as( an individual
out on a date and the a!ount of fear you are
feeling is one on a scale of one to ten then you
will pro"a"ly as( that person out for a date.
0ou have not created a huge !onster in your
head that tells you ;what if heAshe says no '
will appear as an idiot-. *nce again the ;what
if F negative presupposition- thought pattern
!isleads you into "elieving that you will "e
re:ected and that re:ection is a "ad thing.
Re:ection is a part of life. 'f you as( your
!other for a slice of ho!e !ade ca(e and she
replies in the negative# does that !ean that
you never as( her again for a slice of ho!e
!ade ca(e/ 'f you are re:ected for a :o" does
that !ean that you do not apply for another
:o"/ $hat would "e a"surd# yet !any of us
deny ourselves the chance to grow# learn and
experience !ore due to past re:ections and
our fear of future ones. +uccessful people in
life expect and accept re:ection as a part of
success. Re:ection teaches the! that they
!ay need to i!prove their approach# product#
(nowledge# experience or attitude. 'f you
want to "e successful then you !ust prepare
yourself to face re:ection. *n the path of
success you !ust pass through the villages of
re:ection. o !atter how !any re:ections you
receive# learn fro! the! and (eep on pushing
towards your goals. Re:ections li(e failures
are valua"le lessons if you choose to learn
fro! the!.

F!,& o# !0/,&&,ss0!t
$here are !any of us on this planet who care
so !uch a"out what others thin( that we are
(illing ourselves. 6e care so !uch a"out what
other people thin( that we free8e ourselves
into a state of i!!o"ility. 6e stop doing the
things our heart desires due to our fear of
e!"arrass!ent. 6e care that we will appear
stupid if we say so!ething we strongly
"elieve in "ecause those around us are too
ignorant to understand. 6e care if strangers
in a nightclu" thin( we are "ad dancers even
though they are too scared to dance
the!selves. 6e care that we will "e re:ected
"y others if we choose to act di.erent fro!
!asses and their cattle !entality. 6e care so
!uch that we lose ourselves in our fear
e!"arrass!ent. 't is cra8y that we would
allow our fear of e!"arrass!ent to li!it and
restrict our drea!s. +o what if you are not a
good dancer. 'f your favourite trac( is playing#
dance until your heart delights. 6ho cares if
people are too ignorant to understand your
views and "eliefs1 $o hell with the cattle
!entality1 $he truth is !ost people who
follow the !asses wish they could "e di.erent
"ut are hindered "y their fear of
e!"arrass!ent. 'f ' cared a"out what people
thought you wouldn-t "e studying this course.
' love to write even though ' !ay not "e the
world-s greatest. ' a! doing what ' love and
helping others in the process. ' don-t care
what so!e fearful# ;care too !uch- individual
thin(s a"out !y wor(. 'f you loo( at the
successful# happiest# !ost con,dent people
co!pared to the !asses they care little a"out
the negative thoughts of others. $hey do not
focus on e!"arrass!ent. $hey are too "usy
doing the things that !a(e the! happy rather
than focusing on their fear of e!"arrass!ent.
2earn fro! the con,dent# fearless individuals
who go out their and ta(e ris(s. ' ad!ired
so!e of those people who enter national
televised co!petitions such as the H factor at
the ris( of "eing laughed at and derided.
@eople actually ad!ire those who are so
con,dent in the!selves that they do not care
what others thin(. 'f you want to "e
successful in life you have to develop a
fearless and fun loving attitude and say no to
the fear of e!"arrass!ent.

' (now so !any talented# s(illed and
intelligent people who have decided to give up
in the na!e of a few past failures and
e!"race fear. $hese people have so !uch to
o.er "ut will pro"a"ly never share their
greatest gifts with others "ecause they are
too concerned a"out failing. Re!e!"er
;whatever you focus on you receive-. 'f you
focus on the fear of failure your life will "e a
failure. $his is the way of the fearful. %o you
choose to act fearfully/ 'f you reply no "ut are
!a(ing excuses and will not continue to push
forward until you achieve your drea!s then
you are su.ering fro! the ;fear "ully-
syndro!e. 'f you are scared of expressing
your feelings to your partner "ecause you are
scared you will "e perceived as wea( or
e.e!inate then you are acting in the na!e of
fear1 'f you are scared to tal( to that person
you have always wanted to tal( to then you
are ruled "y fear. 6hat is the worst that can
happen if they choose not to tal( to you/ 's it
that "ad# no# its education perhaps you could
have done so!ething "etter# if so learn fro!
it# you will i!prove your social s(ills. @erhaps
you !ay ,nd they are not worth spea(ing to1
'f you are scared to apply for certain :o"s due
to lac( of s(ills or education# then learn the
s(ills and gain the experience needed to do
that :o". 'f you are re:ected then gain !ore
infor!ation and s(ills until co!panies are
headhunting you. 'f you want to pu"lish a
successful "oo( learn as !uch as you can
a"out writing a successful "oo( and then pay
attention to reader-s# critics- and pu"lishers-
criticis!s.

'f you want to overco!e any fear then you
!ust overco!e it with continuous action. $a(e
s!all steps and do not stop until you have
overco!e your fear. 0ou !ay not get it right
on your ,rst few atte!pts "ut don-t stop.
)verything starts with a step. Re!e!"er act
li(e the child learning to wal(# despite the
nu!erous falls and the inconvenience# the
child is deter!ined to wal( and will not stop
until heAshe achieves hisAher goal. Go for it
and overco!e the fa(e va!pires of fear.
Re!e!"er they are only dead Bies.


HOW TO FACE FEAR ) OVERCOME IT

E2!&%is! 6 7 L,u-$ ,t *ou& i&&,tio,+ #!,&s
$a(e a fear you have and as( yourself& how
does this reduce the 7uality of your life on a
scale of one to ten/ $hen as( yourself& how
silly is the "elief on a scale of one to ten/ 'f
your fear ran(s a"ove ,ve then it is a strong
fear. ow we (now the fear and its strength
we are going to play with it. 2et-s get playful
and play with the fear. 2et-s say so!eone has
a fear of tal(ing to people. 6e are going to
ta(e that person and dare the! to say hello to
so!e they do not (now without any
expectations. $hen once they have achieved
such a goal we want the! to s!ile at
so!eone else who appears friendly and say
hello again. $hen we will !a(e the! aware
that they were a"le to go "eyond the fear and
greet people without worrying a"out negative
conse7uences. $hen we will as( the sa!e
person how do they feel a"out the fear now on
a scale of one to ten/ 'f they feel that it is now
wea(er then the exercise has wor(ed. 6e
would repeat the exercise until the feeling of
the fear reduced to far !ore controlla"le
levels for the individual. @lease re!e!"er to
have fun1 4e playful. @lay with your fears1

E2!&%is! 9 7 How 'o!s s$! 'o it5 Co.*
$hin( of so!eone who is not scared of the
thing you fear and ,nd out what ha"its and
"ehaviours they e!ploy. ' re!e!"er a young
!an who would pic( up the telephone and
cold call anyone with so !uch con,dence.
6hen ' as(ed hi! how he did it. He told !e
he had developed the attitude of ;' don-t care
if they say no- he would continue until he
received a yes. He said that he treated it as a
ga!e. He had actually learnt it fro! another
successful sales!an in his early days as a
sales!an. ' have told others who choose to
act shy to try such an attitude and it has
wor(ed very well. $ry it1

E2!&%is! < 7 C$,-! *ou& 1i!w o# t$! #!,&
*ne tric( which ' li(e to play with is to ta(e
so!ething so!eone doesn-t li(e and play with
their i!age of it. 2et-s say you fear tal(ing to
so!eone to such an extent that you free8e
when you see hi! or her. Create a funny
i!age of the!. '!agine a funny character
such as clown and dress the person you fear
in a funny out,t. Give the! a funny voice#
wal(# gestures and expressions. 'f you "egin
to laugh then you have "een successful. @lay
with it. ' re!e!"er using this techni7ue with
so!eone who was extre!ely irate with a
friend. After following !y instructions he
could not stop laughing. 6hen he saw the
person with who! he was angry he s!iled
and laughed. @lease re!e!"er you !ay not
achieve over night success. 6or( at it and "e
playful. 0ears of fears !ay not disappear
instantly.

E2!&%is! = : A%t #!,&+!ss+*
*ne way to overco!e any fear is to enter into
a con,dent# arrogant and powerful state
where you don-t care a"out the conse7uences
and go for it with all your strength and
con,dence. 0ou can use an a.ir!ation such
as ;' can overco!e this fear now forever# ' a!
the !aster of !y life# ' a! in control and ' will
!aster this fear-. Re!e!"er a ti!e when you
felt "old and use that powerful feeling to help
you face a fear. 6hen you hold a powerful
positive state it is very di.icult for fear to
control you.


THE ANATOMY OF FEAR



CHALLENGING>OVERCOMING FEAR



HOW TO STO( MAKING EXCUSES AND
IM(ROVE YOUR LIFE
$%cuses never made a person or a
nation great 1 Lewis

+top !a(ing excuses you# yes= ' a! tal(ing to
you. +top !a(ing excuses. $a(e responsi"ility
for your "ehaviour and actions. %on-t "la!e
other people# circu!stances or celestial
"eings for your failings. 4e responsi"le. 'f
you-re not ,nancially secure then as(
yourself# ;how can ' ,nd a way to "eco!e
,nancially secure/- %on-t "la!e the
govern!ent or the area you live in or your
dad-s granny for your pro"le!s1 $a(e charge
of the situation you face. $he !ost successful
people don-t !a(e excuses= even in the
greatest of adversity they ,nd a way out and
push forward in spite of the o"stacles until
they reach their desired destination. %o you
do that/ As a child !ost of us would have1
<ost of us would not have !ade excuses
while we were learning how to wal(. Could
you i!agine a 1 I 2 year old child saying to
hi! or herself# ;' cannot "e "othered to do
this wal(ing thing# it-s too di.icult# !u!!y
and daddy need to get "etter carpet for !e to
practice wal(ing on# and what-s the point
anyway# ' could sit in an o.ice all day when '
get older and sit in front of the $J-/ 'f we had
ta(en such a view !an(ind would still "e
crawling or even worst rolling around on their
sto!achs1

)xcuses never help a person to overco!e the
challenges they face in life. $hey help to !a(e
!atters worse. $hey hinder your progress.
$hey inhi"it intelligent "ehaviour and
creativity. $he !ost unsuccessful people tend
to !a(e the !ost excuses. How !any excuses
do you !a(e everyday/ %o you su.er fro! a
serious case of excuses/ 6e all have !ade
excuses at so!e point in our life in order to
cover up our failed atte!pts or shortco!ings.
+o!e people !ay even want to tell you that it
is nor!al to !a(e up excuses as everyone
does it. However# no !atter how co!!on
excuses are it does not !a(e the!
accepta"le. 'f you want to push "eyond your
co!fort 8one# achieve !ore in life and
i!prove then !a(ing excuses are da!n right
unaccepta"le. 6hy# you !ay as(. )xcuses
avoid addressing those issues# "ehaviours#
"eliefs or situations that hinder you fro!
achieving a "etter 7uality of life. )very ti!e
you tell yourself you cannot "e "othered or
you don-t care# you are hindering your
progress in the na!e of excuses. How !any
intelligent and talented individuals are
i!prisoned "y excuses/ $hey allow excuses to
li!it the 7uality of life they live.

' have never heard of a very successful
person# entrepreneur# !ulti!illionaire# or
contented partner who were aKicted "y
excuses. ever1 +uccessful people never# let
!e repeat never# hide "ehind excuses# they
never allow excuses to dictate how poor their
7uality of life !ust "e. 0ou !ight say ;' don-t
have any for!al 7uali,cations so ' cannot "e
successful# ' a! not "right enough-. How
!any successful people don-t have for!al
7uali,cations# were high school dropouts or
social !is,ts in their teen years/ $oo !any to
!ention1 4ill Gates dropped out of 3niversity=
Richard 4ranson has few acade!ic
7uali,cations however they are all extre!ely
successful. How a"out Helen Leller who at
eighteen !onths contracted a severe illness
that left her "lind and without hearing for the
rest of her life. 5or the next six years she
su.ered in a world of anger# self>a"sorption
and frustration. )veryone failed to ,nd a way
to connect or co!!unicate with her. At the
age of seven her social wor(er# Annie +ullivan
"eca!e a part of her life. Leller considered
that !o!ent the !ost i!portant day she
could re!e!"er in her life. Annie +ullivan
unli(e everyone else was a"le to connect with
Helen Leller. $hrough her connection with
Annie +ullivan Helen Leller transfor!ed
herself# fro! a near ani!al state# una"le to
spea(# wal(# and feed to an intelligent wo!an
who wrote a"out her own life story and
"eca!e an icon for !any people around the
glo"e. Her transfor!ation as di.icult as it was
would not have happened if she and her
teacher had decided to !a(e excuses.

<r A and <r 4 grew up in the sa!e area and
went to the sa!e school. <r A is a highly
educated# articulate and an innovative young
!an while <r 4 has only a high school
education. <r A lives in rented
acco!!odation in the cri!e ridden area in
which he grew up and earns only M19000 per
annu!. He is single and has a so!ewhat
restricted social life. He is friendly and
appears to "e very happy yet deep down he
hates the lifestyle he lives and wishes he
could change it for so!ething "etter over
night. 4eing a highly innovative young !an he
possesses literally hundreds of ideas. <any of
these ideas if further developed and !ar(eted
correctly could net hi! a s!all fortune. $hey
could "e part of the solution to his sense of
frustration and disappoint!ent. +trangely# he
does not consider his ideas as possi"le
solutions to his !ental anguish. 6hy/ He
spends !ost of his ti!e "linded "y his
excuses. He wor(s in a :o"# which is not
challenging and is easy for hi! to do. He lives
in a Bat# which is too s!all yet the rent is
cheap. He will not apply for a higher paid :o"
as he tells hi!self ;it loo(s li(e too !uch
wor(# what if ' don-t li(e it# ' !ight "e a
failure# they are as(ing for too !uch... He will
not save !oney or loo( for a larger rented
acco!!odation as he tells hi!self ;' a! not
wasting !y inco!e# ' don-t want to "e tied to
a !ortgage# it is not worth itEHe will not
ta(e the ris( and atte!pt to esta"lish a
relationship as he tells hi!self ;$here are no
decent fe!ales around# why do ' want to tie
!yself down/# it-s ti!e consu!ing# ' cannot
"e "otheredE-.
<r A continues to lie to hi!self "y !a(ing
excuses and will continue to "e incarcerated
in his prison of frustration# anger and
disappoint!ent until he stops !a(ing excuses
and addresses his fears and li!itations.

<r 4 on the other hand# lives in a very
aKuent area# which has a very low cri!e rate#
one not worth !entioning. He owns his own
house# which he has paid o.. He earns
approxi!ately M300#000 per annu!# which is
set to rise. He has a very loving relationship
with his partner and !any close friends and
associates. He loves the 7uality of life that he
lives and see(s to en:oy it !ore each day. 'n
spite of his lac( of acade!ic 7uali,cations he
has never seen these as a "arrier or
hindrance to his success. He considers his
lac( of acade!ic 7uali,cations as a porthole
to learn a lot !ore other necessary s(ills and
experiences in order to !a(e hi! !ore
valua"le socially# ,nancially and intellectually.
He loves challenges and constantly see(s to
push hi!self "eyond his current co!fort
8ones. He is an opportunist who constantly
ta(es calculated ris(s in order to i!prove his
current 7uality of life. He learns fro! his
!ista(es and refrains fro! !a(ing excuses.
He (nows that he is the shaper of his destiny
and will not "la!e his shortco!ings or
failings on anyone accept hi!self. He will
continue to "e successful and happy as he is
honest with hi!self and see(s to overco!e his
fears and li!itations.

$here are <r As and 4s all over the world and
no !atter where they are the for!ula is still
the sa!e&

)xcuses C poorer 7uality of life
+elf>honesty F action C "etter 7uality of life.

6hat for!ula are you following/ 'f you want a
"etter 7uality of life then the answer is
o"vious# stop !a(ing excuses and get up and
deal with whatever challenges# o"stacles you
have to overco!e# starting now1 )xcuses are
for people who choose to act fearfully. 'f you
are a person who "la!es others# racis!#
class# environ!ent or anything else for your
failings stop it now. 0ou will not grow and
achieve hiding "ehind excuses. +tart acting
with con,dence and !a(e the decision to "e a
4 person# a shaper of a "etter 7uality of life.
Any successful person that you (now# see or
hear a"out is a 4 person. $hey get up# stay up
and they excel without excuses.


HOW TO STO( MAKING EXCUSES AND
IM(ROVE YOUR LIFE

E2!&%is! 6 : List *ou& ',i+* 'os! o#
!2%us!s
6rite down all the excuses you !a(e on
regular "asis. 6hich ones hinder you the !ost
in life/ @ic( those excuses that hinder you the
!ost and exa!ine the!. 'f you tell yourself ;'
do not have ti!e-. )xa!ine your day and
chec( the a!ount of ti!e you waste. Create a
si!ple plan to !anage your ti!e "etter. 'f you
tell yourself ;' do not possess su.icient funds-
exa!ine how !uch !oney you waste on
unnecessary ite!s and loo( for new ways to
generate inco!e.
4elow is an exa!ple&

E2%us! H,/it> W$,t 'o *ou 'o5 So+utio
o !oney ' earn M1900 per !onth
and save non of it
+ell at the local car "oot sale# +ell
goods on e4ayA'nternet
+ave !oney and stop spending on
things that ' don-t really need
%evelop a "usiness idea
%evelop new s(ills
o ti!e ' watch 12 hours of $J +pend less ti!e watching $J

o one
li(es !e
' do not atte!pt to !eet
new people# ' argue with
people and do listen
2isten and socialise !ore# pay
attention to people-s feelings
Racis! in
this
country
hinders !e
' do not atte!pt to
participate in the wider
society and live on the
fringes of society
4e positive and con,dent and show
those racist# "igots that ' a! "etter
than they could drea! of


E2%us! H,/it> W$,t 'o
*ou 'o5
So+utio

























E2!&%is! 9 : Gi1! u. !2%us!s #o& , ',*

*nce you have listed the excuses you !a(e
regularly the next step is to vow to stop
hiding "ehind those excuses for a day. *nce
you have successfully achieved your goal of
;no excuses for the day- then ai! to stop
!a(ing excuses for a wee( and then a !onth.
'f you have a spent a lot of ti!e hiding "ehind
excuses you will experience a positive shift in
your thin(ing. 0ou will ,nd a new sense of
independence and self responsi"ility which
will help you to progress in any area of your
life !uch 7uic(er than previously. 0ou will see
how !uch of a victi! the person who !a(es
excuses is.


THE EXCUSE CYCLE



CHALLENGING EXCUSES



HOW TO USE LANGUAGE TO IM(ROVE
YOUR LIFE

;+o!ething far worse than ver"al profanities#
And far !ore destructive than the !ost vile of
curses#
's the use of certain words#
$hey have inBicted such horri,c da!age on
!an(ind#
And have "een the source of :usti,cation for
!any a !isdeed#
$hat if ' could#
' would#
4an the! indeed- A 'sh!ael

' re!e!"er a funny yet thought provo(ing
story a"out the power of words. A swa!i# an
'ndian !ystic# was once giving a lecture on
the power of !antras NincantationsO and the
positive e.ects that they can have on those
who recite the! regularly. A young sceptic in
the audience stood up and told the !aster
that he was tal(ing ru""ish. $he young !an
stated ;reciting the sa!e word a thousand
ti!es could do nothing for the hu!an
condition as words have no real power-. $he
swa!i responded to the young !an with
ver"al a"use. 4oth the young !an and the
audience loo(ed at the swa!i astonished. $he
young !an re"u(ed the swa!i for using foul
language# which he "elieved to "e "eneath his
stature and a !ost hurtful and defa!atory
choice of words. $he swa!i turned to the
crowd and said ;here today we have seen a
perfect exa!ple of the power of words than(s
to our young# arrogant# sceptic-.

$here are certain words which !ost )nglish
spea(ers use daily without any thought of
what negative inBuence they have upon the!.
A nu!"er of euro>linguists call the o!ission
of these words and a!"iguities fro! our
speech ;clean language-. ' call the use of such
words and a!"iguities ;foul language-. $he
foul words in 7uestion are as follows&

Mo',+ o.!&,to&s o# .ossi/i+it*
$hese words when used negatively can have a
catastrophic e.ect on our achieve!ent. $hey
restrict our innate talents= li!it our options
and choices to do !ore and "etter in our
lives. +uch words and expressions are&
Cannot
Couldn-t
3na"le
'!possi"le
;'t is i!possi"le-
;0ou can-t do that-
;0ou will "e una"le to tal( toE-

6hen we use the a"ove>!entioned words and
expressions we tell ourselves that we do not
have the a"ility to do things that we have
never atte!pted to do or have failed to do
well. 5or exa!ple& so!eone tells you that they
cannot learn a foreign language. $hey have
either not atte!pted to learn a foreign
language and assu!e it is too di.icult to
learn# or have atte!pted to learn a foreign
language and have found it too challenging to
learn. $his does not !ean that they lac( the
a"ility to learn a foreign language. 't si!ply
!eans that they cannot "e "othered to learn a
language or overco!e whatever challenges
they !ay face in order to learn it successfully.
$heir use of ;can-t- in this sense is !erely a
su"stitute for they won-t or they don-t want
to. 6e use the word ;can-t- daily as it ta(es
away the responsi"ility of doing or
co!!itting to so!ething. 6hen a !an says
he cannot "e faithful he is saying he is
atte!pting to "la!e so!e !ythical force for
his irresponsi"ility. $he truth is he does not
want to "e responsi"le and chooses not to "e
responsi"le. Re!e!"er can-t e7uals ;won-t- or
;choose not-. 6henever you ,nd yourself
saying can-t# you !ean you won-t# and you are
trying to pass on your responsi"ility to so!e
!ythical "eing. 0ou are also li!iting yourself
and playing into your fears.

0ou !ay have not ran a !ile "efore and !ay
"e scared of failing in your atte!pt to achieve
your goal so you say that it is i!possi"le for
you to run a !ile. How can you say you
cannot run a !ile when you haven-t
atte!pted to do it/ Re!e!"er what we
"elieve we can do is not a true reBection of
what we really can do. 2i!iting voca"ulary
"reeds li!iting "ehaviour which "reeds
li!iting "eliefs. However# li!iting "eliefs are
not truths and when you change your
voca"ulary and use e!powering voca"ulary
your actions change and that change creates
far !ore e!powering "eliefs. 'f you said= ;'
haven-t ran a !ile as of yet "ut ' intend to do
it and will continue to do it until ' achieve it-
how do you thin( your actions will "e/ $hey
will support your choice of words. Re!e!"er
to say ;can- instead of cannot and possi"le
instead of i!possi"le. $he negative use of
!odal operators of possi"ility causes you to
li!it yourself and to tell yourself that you
can-t when you can. +uccessful people have a
;can do- attitude. 'f you want to "e successful
you !ust "e a can doer1

Mo'!+ o.!&,to&s o# !%!ssit*
$hese words tend to refer to a past failing or
an inco!plete action in the past. $hey tend to
indicate a degree of regret and in so!e cases
a sense of failure. $hey also are used as a way
to create excuses and :usti,cations for
negative "ehaviours. @eople use these
operators to "la!e so!e unseen rule or
invisi"le power.

+hould
+houldn-t
*ught

5or exa!ple& a person says that he should
have "een a diligent student. 6hen as(ed
why/ He replies God (nows or !any reasons.
6hy doesn-t he as( God for the answer then/
6hat does ;!any reasons- !ean/ How a"out
rather than la!enting a"out his past failings#
or !a(ing excuses# get up and "eco!e a
diligent student. 0ou can ;should- all day "ut it
will not resolve whatever you ;should- a"out1
0ou need to stop using ;should- and ta(e
responsi"ility. 6hen so!eone says ;' should
have gone to town- it !eans ;' chose not to go
to town and ' now have realised that it would
have "een "etter for !e to have gone-. 'f you
tell yourself ;' (now ' should have wor(ed
hard and ' didn-t- you !ean it would have
"een "etter that you did. Guess what# it still
would "e "etter if you got o. your "ehind and
wor(ed harder. +uccessful people don-t spend
their ti!e ;shoulding- all over the place they
clean up whatever !ess they !ade in the past
"y acting proactively. $hey don-t tal( a"out it
they get on with it. +top ;shoulding- all over
and clean up your life "y using cleaner
language and acting proactively. 'f you (now
you should have done so!ething then do it or
forget a"out it.

T$! 1!&/ to /!
$he ver" to "e is the !ost used ver" in the
)nglish language. 't can have a positive or
negative e.ect depending on the user.
3nfortunately# as !any people tend to spend
!ore of their life using language negatively
they use the ver" ;to "e- to their detri!ent. '
have watched parents on nu!erous occasions
pollute their children-s !inds with negative
i!ages using the ver" ;to "e F negative
description-. +tate!ents such as ;you are too
rude-# ;you are "ad- or ;you are stupid- and
!any !ore all indoctrinate our children to
"elieve that rudeness# "adness and stupidity
are their character. $here are adults who
su.er fro! low self>estee! "ecause their
parents# elders and peers descri"ed the!
negatively in their youth. 6hat they don-t
(now is that they !ay do wrong# act
ignorantly or stupidly however wrong>doing#
ignorance and stupidity are not their "eing.
$hey were not "orn stupid or rude or "ad.
<any of us descri"e !any actions that we do
as our "eing. %oing so!ething wrong is not
"eing wrong# acting rudely is not "eing rude.
6e li!it ourselves when we use the ver" ;to
"e- negatively to descri"e ourselves "ased on
our actions. 'f you failed in school then you
failed in school. 't does not !ean you are
failure. 5ailure is not your "eing.

'f you choose to use the ver" ;to "e- to
descri"e your actions as your "eing# it would
"e !ore productive to use the ver" to
descri"e yourself positively. 'f you are good at
writing then tell yourself ;' a! a good writer-.
'f you are a good !otivator then tell yourself
;' a! a good !otivator-. 'f you descri"e
yourself positively long enough your !ind
creates the conditions to "eco!e that which
you tell it. +o if you do choose to descri"e
yourself as a certain type of person# let that
person "e so!eone productive# positive and
"ene,cial to your well>"eing.

(&o/+!0 1s? C$,++!-!
)very hu!an "eing will face challenges in his
or her life fro! "irth until death. Challenges
help us to grow and learn. However !any
people act as if challenges should not exist
and actually act as if they are not a part of life
and actively atte!pt to avoid the!. $hese
people descri"e o"stacles in their lives as
;pro"le!s-. However# successful people
descri"e o"stacles as challenges that can "e
overco!e. $hin( a"out it# if you have a
pro"le! you descri"e it as so!ething
negative. 't is so!ething you do not
particularly want to deal with. ow# if you
change the word pro"le! to challenge it
changes how you respond to it. A challenge is
so!ething you descri"e as positive. 't is
so!ething you want to overco!e# so!ething
you want to win.

A lady ' (now was having pro"le!s at wor(
with a !e!"er of sta. who! she thought
didn-t li(e her and was under!ining her. '
dared her to ta(e up the challenge to
overco!e it. ' as(ed if they spo(e to which
she replied a.ir!atively. ' as(ed what she
(new a"out her to which she replied very
little. +he (new that her colleague was very
organised and disciplined at wor(. ' as(ed !y
friend whether she was organised at wor(.
+he replied that her des( was untidy# covered
with paper and "oo(s. ' dared her to tidy her
des( and (eep it tidy for a few days to test !y
assu!ption. <y assu!ption was that !y
friend-s colleague scorned other !e!"ers of
sta. who had untidy des(s. $herefore in
accordance with her "eliefs# she "ehaved
negatively towards her fellow colleague. A
wee( later ' !et !y friend and she told !e
that she had ta(en !y advice# and a few days
later she and her disciplined colleague were
sharing food and had in a very short ti!e
developed deep rapport1 't is a!a8ing what a
tidy des( can do1

Mu%4* M!t,.$o&s
<etaphors are sy!"olic ways to descri"e how
we feel in a si!ple way. <uc(y for those of
you who are not fa!iliar with 4ritish
collo7uial speech !eans dirty. <uc(y
!etaphors are thus those sy!"olic
expressions that we use to pollute our
thoughts and shape our negative#
unproductive "eliefs and "ehaviours
unconsciously. $hey tell us that we are less
than what we truly can "e. $hey destroy our
aspirations and hopes. 6e use the! without
noticing their detri!ental e.ects and
inBuences. Have you ever thought what
negative e.ects such !etaphors as follows
have on the 7uality of your life/

;' a! surviving-. 6hy choose to survive when
you can grow and develop/
;<y head is a"ove water-. 6hen are you going
to learn to sail your con,dence on the sea of
life/
;2ife is crap-. 6hy don-t you clean it up/
4leach wor(s wonders1
;' a! alive-. ' can see that. 6hat are you
doing with your life to !a(e it "etter/
;' have the world on !y shoulders-. $a(e it o.
and let it spin in space where it is !eant to
"e. $hen you will have !ore ti!e and energy
to do things that i!prove your 7uality of life.
;2ife is a struggle# "attle-. <a(e life an
adventure# an exciting voyage# an opportunity
for positive transfor!ation.

'f we can create !etaphors that hinder our
growth and positive change then we can do
the opposite. 0es# we can create positive
!etaphors that we can use to inspire and
!otivate us. Here are a few exa!ples&
;2ife is fun-. How do you thin( you would
"ehave and react if you used such a !etaphor
regularly/
;'-! cruising-. 6ould you not "e !ore in
control/
;2ife is sweet-. 2ife would taste a lot "etter
wouldn-t it/
;'-! winning-. 0ou would feel a !uch stronger
sense of success and act !ore con,dently.
%o you get the drift/ +tart paying attention to
the !etaphors you use and change the
negative ones to positive# e!powering ones.

G!!&,+is,tios
Generalisations are assu!ptions# which
destroy co!!unication "etween people.
<an(ind has used generalisations throughout
history to co!!it so!e of the worst atrocities
for exa!ple ;they have always oppressed us-
has "een used as an excuse for tri"es to (ill
innocent people fro! di.erent tri"es. ;6e are
"etter than the!- has "een used to :ustify
despotic dictatorships and !any atrocities. All
generalisations are nonsense and unfounded.
However# !any of us use the! unconsciously
and even worse consciously on a regular "asis
if not daily. 'f you want to ,nd the source of
our pre:udice# racist# sexist or elitists-
assu!ptions chec( out our assu!ptions. ;' a!
"etter than you-# ;they are all the sa!e- and
;they are too e!otional- are so!e of the
generalisations that we !ay use regularly.

'n !y younger days when wo!en would say to
!e ;all you !en are the sa!e- ' would
respond ;you !ust "e very ancient and
popular with guys to (now every !an that has
existed since the "eginning of ti!e/ 0ou !ust
"e so!ewhat of a ti!e traveller <iss 6illy
5og- as ' a! 7uite sure they will "e a lot !ore
!en to co!e1 $hese wo!en shoc(ed "y !y
fran( response would dare to atte!pt to
:ustify their generalisation. $here is no
:usti,cation for such generalisations they are
illogical1 3nless they (new every !an who
has existed and (now every !an who will
exist# it is i!possi"le to generalise. All wo!en
are not e!otional# as so!e !en would li(e us
to "elieve. $rust !e '-ve !et so!e wo!en in
!y ti!e who were so cold e!otionally that
you had to wear a fur coat# gloves# goggles
and a scarf when you spo(e to the!. 2ady
5ree8e1

Ui1!&s,+ @u,ti"!&s
6ords such as always# never# every# all and
none (nown as universal 7uanti,ers are
words we use every day to !a(e
generalisations.
;0ou never ta(e !e out- even though her
partner too( her out three wee(s ago1
;0ou always say that- even though he hasn-t
seen her for a !onth1
;All wo!en are the sa!e- ' wish !y partner
were Halle 4erry1

$he exa!ples a"ove are exa!ples of poor
co!!unication where the spea(er !a(es a
state!ent without su.icient facts. $he
state!ents are false as there are always
exceptions. $he sooner we understand that it
is !ore productive for us to refrain fro!
generalisations in order to i!prove our
co!!unication "etween each other# the
sooner we would rid the world of so !uch
ignorance and pre:udice.

5oul language can hinder you1 How foul is
your language/

HOW TO USE LANGUAGE TO IM(ROVE
YOUR LIFE

E2!&%is! 6 : L!,& to %&!,t! .ositi1!
0!t,.$o&s
Analyse the !etaphors that you use on a daily
"asis. Are they supporting you or destroying
you. 'f they are negative !etaphors start to
change the!. Go inside of the!# play with
the!# change parts of the !etaphor "y
!a(ing the! !ore positive and notice how it
changes how you feel. 'f you descri"e life as a
struggle descri"e it as a :ourney. A :ourney is
far !ore interesting and exciting than a
struggle and you notice !ore things along the
way. 'f you do descri"e experiences#
relationships and "ehaviours with negative
!etaphors "egin to play with the !etaphors.
6hen people say life is PPPP ' will as( the!
;how "ad does it s!ell/- and ;where is it/- '
will also tell the! to clean up the !ess and
as( the! whether they are not asha!ed to
live such a dirty life. ' a! challenging the! to
ta(e control of their life and change the
!etaphorical landscape. Re!e!"er your
!etaphors represent how you see yourself
and your life so create !etaphors that can
help you rather restrict and li!it you.

E2!&%is! 9 7 Us! t$! 1!&/ Ato /!B to $!+.
*ou ot su..&!ss *ou
+top using the ver" ;"e- to descri"e any
negative 7ualities a"out yourself and start
using it to descri"e every positive 7uality that
you can thin( a"out. 'f you have ever acted
char!ingly write down ;' a! char!ing-. 0ou
will no longer descri"e any negative ha"its as
7ualities fro! now onwards. 0ou will descri"e
the! as actions in the present tense. 0ou will
say ;' a! acting stupidly- rather than ;' a!
stupid-. Re!e!"er unless you act stupidly
consistently for 2Q hours you cannot descri"e
yourself as stupid. 't is a te!porary action
even if you annoy people for a few hours1

E2!&%is! < : T,4! %$,&-! o# *ou& +i#! /*
s,*i- I %$oos! ot to &,t$!& t$, AI
%,BtB
Jow to say ;' choose not to- rather than ;'
cannot- this is a great way for you to gain a
greater sense of control over your life and
ta(e responsi"ility for your actions. 't will also
open new opportunities in di.erent areas of
your life as you discover and ,nd new ways to
overco!e o"stacles and challenges which you
would have avoided in the past "y saying ;'
can-t-.

E2!&%is! = : Us! t$! wo&' A'oB &,t$!& t$,
At&*B
$hin( a"out so!ething you have "een trying
to do right now. Have you done the thing that
you have "een trying to achieve/ 's the
answer no/ How did ' guess/ 't is only when
you tell yourself that you will do it and
actually do it that you achieve your desired
ai!. +top ;trying- fro! now on and do. otice
when you tell yourself you will do so!ething#
how di.erent it feels and sounds. %oers are
!ore con,dent and far !ore successful than
those who try. 6henever you want to do
so!ething don-t try it do it instead.

E2!&%is! C : Sto. $i'i- /!$i' !2%us!s
/* &!#&,ii- #&o0 s,*i- AI s$ou+'B
4egin to "eco!e !ore !indful of your daily
use of the word should in a positive sentence
and change it to ;choose not to-. 5or exa!ple&
;' should have eaten healthily today- is
changed to ;' choose not to eat healthily
today-. Change the word ;should not- in a
negative sentence to ;choose-. 5or exa!ple& ;'
should not have eaten all that chocolate- is
changed to ;' choose to eat all that chocolate-.
0ou will soon realise how often you use should
to :ustify your negative ha"its and as an
excuse.

E2!&%is! D : Sto. -!!&,+isi- ,'
/!%o0! 0o&! o.! 0i'!'
$he ai! of this exercise is to help you to
"eco!e !ore !indful of your generalisations.
Generalisations li!it you and are the vital
ingredients in creating a pre:udice# racist and
sexist !ind. 2ist the generalisations that you
have accepted over the years and as( yourself
;'s this really true/ %o ' have all the evidence
to actually prove this is true/- otice what
chain of events happen in your !ind and what
new 7uestions and thoughts arise. Challenge
your childhood stereotypes of others and
notice how your !ind shifts.
+o!e of the worst generalisations in society
are&
;4lac(s are la8y- > $his is clearly false as there
are !any hard wor(ing "lac( people on the
planet.
;6o!en are not as co!petent as !en- I
nonsense1 'f we loo( at what !en as a group
have done to the planet through wars# corrupt
govern!ents and sexis! we could say that
!en are less co!petent than wo!en even
though it would also "e a generalisation "ased
on li!ited evidence.
;6atch out for the <usli!s- I <ost <usli!s
:ust want to live their lives and "e happy. $hey
are not extre!ists who want to "low up
people. $here is a s!all !inority of people
who co!!it hate cri!es in the na!e of 'sla!
"ut they are not reBective of the whole
<usli! co!!unity.

'f you learn to tal( with !ore clarity a"out
things you (now a"out and understand you
will i!prove your 7uality of co!!unication
exponentially.


HOW NEGATIVE LANGUAGE DESTROYS
YOUR LIFE



HOW TO FIND YOUR DREAM CAREER
AND DO THE THING YOU LOVE

'f you do not know what to do with your life
then you are spending too much time focusing
on others than on yourself or blinding
yourself from the wonderful world of
opportunities around you ' 3ayan

$here !ay "e so!e of you reading this
chapter who !ay clai! that you don-t (now
what to do with your life. 0ou tell yourself that
you don-t (now what career or vocational
path to follow. 6hatever your reason for your
lac( of clarity whether you "elieve that you
have little or no s(ills# lac( of experience and
(nowledge or you possess too !any interests#
you all have so!ething in co!!on& you have
told yourself that you do not (now. *nce you
tell yourself that you do not (now what you
want to do or use the fa!ous ;' can-t thin(E-
or ;' a! not sure whatE- coupled with a
serious dose of procrastination and
deli"eration you stop yourself fro! ,nding
the answers to your dou"t.

A young lady# <rs 4ailey had "een a
housewife fro! the age of seventeen to
twenty ,ve and had decided that she wanted
to wor(. +he was eager to go out to wor( "ut
felt that she had no wor( experience. As she
lac(ed wor( experience she assu!ed that she
had nothing to o.er. +he told !e that she
didn-t (now what to do. ' as(ed her& ;what
would she li(e to do/- +he replied that she
would li(e to wor( with wo!en fro! her
"ac(ground who had su.ered a"use. ' noticed
that she was well spo(en and had a very
friendly and a!ia"le character. ' infor!ed
that her a!ia"le character and her ver"al
co!!unication s(ills were s(ills that she
could use and develop in her area of interest.
' had also noticed that she was a good
listener. 6hen as(ed whether she "elieved
that she possessed good listening s(ills she
replied a.ir!atively. ' infor!ed <rs 4ailey
that her a"ility to co!!unicate clearly in
)nglish and her native tongue coupled with
her a!ia"le character and good listening
s(ills were s(ills that were the !ost i!portant
re7uire!ents for so !any di.erent careers.
+he was also a very loving !other who
!anaged her ho!e environ!ent very
successfully. +he therefore also possessed
good ti!e !anage!ent and organisational
s(ills. 5or exa!ple& <rs 4ailey could use her
existing s(ills and experience in so!e of the
following areas&

Custo!er +ervice
Counselling
Jicti! +upport
+ocial 6or(
Advisory 6or(
Careers Guidance
+upport 6or(er
<ediation
4efriending
6or(ing with Refugees and Asylu! +ee(ers
$eaching and
$raining

Childcare
<entoring
<anage!ent

<rs 4ailey would have to learn other s(ills#
and develop her (nowledge of her chosen
,eld# "ut she would "e using her natural
talents that she could also i!prove. 2earning
new s(ills and (nowledge would "roaden her
hori8ons# grant her !ore opportunities and
new references to "uild her sense of
con,dence and self estee!# not to !ention a
larger earning potential. $he truth is that <rs
4ailey did not need to spea( to !e to (now
what career opportunities were availa"le. +he
si!ply needed to as( herself the relevant
7uestions and refrain fro! !a(ing excuses
a"out her lac( of experience# (nowledge or
s(ills.

<any of us li(e <rs 4ailey fail to pay
attention to the s(ills# (nowledge and
experience that we possess. 6e !ope around
deluding ourselves a"out how !uch we lac(
rather than developing the talents and s(ills
we possess. 't is easy to !a(e excuses and tell
ourselves that we are not valua"le and
possess very little. )ven though we !ay
possess a treasure trove within us# we choose
to act la8ily or fearfully rather than !ining
our wealth of inner resources. <any of us
have "eco!e so reliant on others for so !any
things in our lives. 6e even allocate very little
or no ti!e to thin( seriously and critically
a"out the direction that our lives are ta(ing.

&ur problem in modern society is that so
many of us have become so reliant on others
telling us what to do that we have become too
lazy and scared to think deeply about
ourselves 2 1ughes

'f you thin( that you do not (now what to do
with your life then you have pro"a"ly not
thought enough a"out your needs# desires#
s(ills# experience and (nowledge. 3ncertainty
aKicts all of us at so!e point in our lives
however those who are successful see( to
clear the veil of dou"t with deter!ination and
action. 3nsuccessful people allow the!selves
to "eco!e engulfed "y uncertainty# as they do
!ost things# and allow it to wash their drea!s
and desires away. $he (ey to discovering what
you want to do in life is to ,rst vow to yourself
that you will ,nd the answers you need#
second that you will continue to search for
the! until you ,nd the! and ,nally you will
as( e!powering 7uestions and avoid excuses.
'f you follow this for!ula you will ,nd the
solution to your dou"ts.

Here are so!e 7uestions and answers for
those of you who need to pro!pt your
thoughts to ,nd positive solutions to your
dou"ts a"out your future# especially in
regards to your career. 'n replying to the ,rst
7uestion so!e of you !ay as( ;how do ' (now
that- you !ay (now the answers to the
7uestions fro! your fa!ily-s# friend-s
co!!ents a"out you# your own o"servations#
or results of your actions.

What do I enjoy/love doing?
Coo(ing# socialising# writing# reading# :o(ing#
playing a sport# playing co!puter ga!es#
watching ,l!s# graphics# designing# sewing#
travelling# languages# law# philosophy#
de"ating# ,l!ing# dancing etc

What would I love to do?
)xtre!e sports# singing# play a sport# travel#
study# write# open a restaurant# entertain
people etc

What am I good at? What skills,
experience and knowledge do I possess?
Co!!unicating# writing# helping others#
coo(ing# co!puters# art# analysing# planning#
organising# pro"le! solving# wor(ing with
others# travelling# foreign languages# well
versed in history# psychology# poetry etc

What would I like to be good at?
Co!puters# <usic# Art# Co!!unicating#
Running a "usiness# writing# "uilding#
designing# engineering# helping others#
!anaging# languages etc

How can I begin now to become good at
what I would like to be good at?
2earn fro! "oo(s# the internet or people
around you who !ay possess the relevant
(nowledge and s(ills. Research the ,eld in
li"raries and on the internet# attend se!inars#
contact the relevant people# practice what
little you (now etc.

Where can I go to learn the relevant
information, skills and gain the relevant
experience?
0ou can learn fro! 5riends# fa!ily# wor(# the
local li"rary# 'nternet# people# organisations
a"road# or attend training etc.

What information is out there that can
help me uncover what I want to do?
$here !ay "e "oo(s# tapes# %J%s# 'nternet#
se!inars and wor(shops# ho!e study courses#
college courses# degrees# foundation courses#
progra!!es etc.

What excuses do I make that stop me
from asking the relevant uestions and
!nding solutions?
%o you !a(e any of the following excuses/
;' can-t "e "othered# '-ll do it later# ' don-t
have the ti!e# ' can-t# the children# !y
partner# that is too far away# ' don-t li(e to
read# ' can-t concentrate# can so!eone else
do it# ' don-t go in li"raries# ' don-t have
access to the internet# it-s too expensive# it-s
"oring# '-d rather watch $JR etc

How would it bene!t my life and those
close to me if I made the e"ort to !nd
what I truly want in my life and then
pursued it until I achieved it?
6ould you experience satisfaction#
content!ent# !ore happiness# !ore success#
greater wealth# !ore opportunities and !ore
(nowledge/ Could you o.er !ore to your
fa!ily# a nicer ho!e# a "etter place to live#
!ore choices and !ore control over your life/

What opportunities are available for me
right now?
$here are as !any opportunities as you
choose to "elieve exist. $here are as !any as
you choose to uncover. 0ou can networ( with
people and organisations# surf the internet#
read "oo(s# listen to audio tapes# watch %J%s#
and attend pu"lic lectures in order to discover
opportunities around the world.

How strong is my desire to !nd out what I
really want to do?
$he greater the desire and deter!ination to
,nd answers# the 7uic(er you will ,nd the!.
'f you are very hungry for so!ething you
wor( twice as !uch as you would if you were
only slightly interested. 0ou !ust really want
to ,nd answers in order to ,nd the!. 'f your
desire is strong enough you will "e a!a8ed at
the a!ount of infor!ation you discover.

Is it a major or minor priority to !nd out
what I really want to do?
$he !ore of a priority it is to ,nd out what
you want the !ore e.ort you will !a(e and
the !ore ti!e you will spend to achieve your
goal.

*nce you have answered the 7uestions a"ove
then you can "egin to loo( at what career
opportunities are availa"le and what s(ills
and experience you will need to develop. 5or
exa!ple# if you love co!edy and hu!our you
could perhaps do one of the following&

*rgani8e a stand up co!edy co!petition
and see( corporate sponsorship
Create a co!edy video of local talent
6rite a co!edy script
Create a co!edy show or short spoof
!ovie and send it to a "roadcasting
co!pany
*.er co!edy wor(shops for people
interested in developing their co!edy
s(ills
*.er co!edy events for corporate
co!panies
*rganise co!edy events which showcase
your favourite co!edians
Create a co!edy "log online and generate
inco!e fro! it through adverts
6rite a "oo( of hu!our or a :o(e "oo(

0ou !ay need to learn new s(ills so you could
,nd out fro! your local li"rary# careers
guidance# through networ(ing# sur,ng the
'nternet to ,nd what relevant s(ills#
(nowledge and experience you !ay need.

So 0,* i'!,s too +itt+! ti0!
$here are a lot of people who unli(e <rs
4ailey have so !any interests and s(ills that
they allow the!selves to "eco!e
overwhel!ed "y their nu!erous ideas. $hese
people tend to "e what we call in )nglish ;:ac(
of all trades# !aster of none- their focus is
wea( as they atte!pt to do too !any things at
the sa!e ti!e. $hey do not prioritise what is
!ost i!portant and relevant to the! right
now. $hey will study 5rench then study
7uantu! physics then da""le in the stoc(
!ar(ets# study 6e" %esign# and produce
!usic and so !uch !ore. $hus# they never
!aster any areas of interest. @eople who act
in such a !anner over a period ti!e tend to
develop a lac( of discipline and focus# which
leads to confusion and disappoint!ent.
'ndividuals that "ehave in such a !anner tend
to "e intelligent and a!"itious yet their
sporadic "ehaviour hinders the! fro! any
!a:or success. ' used to act in such a !anner.
' wanted to achieve and do everything in one
day. ' had so !any interests that ' wanted to
explore. ' would do so !any little things daily
and learn so !any little "its of infor!ation yet
' had !astered nothing. 'f ' had devoted !y
energy to achieving one thing at a ti!e then '
would have "een far !ore successful then.
0ou see the solution was si!ple and still is
si!ple for those of you who act as ' did&
@rioritise1 ' discuss priorities in the chapter
on goals. 'f you have nu!erous interests that
you are atte!pting to achieve all at once# stop
right now and "egin to prioritise. 6rite down
which interests are the !ost i!portant and
will "ring you the !ost "ene,t. $hen pic( the
one you dee! to "e the !ost rewarding. *nce
you have !astered your ,rst priority then
focus on the next !ost i!portant priority. $he
following 7uestions !ay facilitate the decision
!a(ing process&

+hat interest will be the most rewarding and
bene.cial in the long term, .nancially and in
regards to career opportunities

Can ' develop a serious career from this
interest

+hat interest will bring the greatest sense of
satisfaction and contentment if ' were to
pursue it

+hat skills do ' possess to pursue this
interest

+hat skills do ' need to pursue this interest

1ow much will ' learn by pursuing this
interest


1ow serious am ' about pursuing this interest
and making it work

+hat e%cuses do ' want to make to continue
trying to e%plore multiple interests
unsuccessfully

+hat can ' do now to begin focusing on the
interest ' have chosen in order to create more
success in my life

1ow will my life be if ' am successful in the
pursuit of this interest 's this what ' really
want

Re!e!"er# if you are unsure a"out where you
would li(e to "e in the future# ,rst see( to as(
7uestions that can guide you in the right
direction. *nce you ,nd the answers you need
to prioritise the !ost i!portant drea!. $hen
act upon your decision with drive and
deter!ination you will achieve your drea!s.
4e "old# step into the un(nown and create the
clarity you need to "e successful.


HOW TO FIND YOUR DREAM CAREER
AND DO THE THING YOU LOVE

E2!&%is! 6 7 U%o1!&i- *ou& st&!-t$s,
t,+!ts ,' .,ssio
2ist the things you truly love. 4e honest.
$hin( a"out the "est ti!es you have
experienced. 6hat were you doing/ 6hat
s(ills did you use/ $hin( a"out those things
that !a(e you feel happy# positive and
passionate. 6hat are you passionate a"out/
$he things that you are passionate a"out no
!atter how strange they !ay see! !ay "e
the areas in life where you will excel. ' have
!et young !en who have spent a large
portion of their lives engaged in cri!inal
activity whose passions were gardening#
painting# poetry and wine tasting. 'f they had
followed their passion they pro"a"ly would
have "een far !ore successful and content
than they were engaging in cri!inal
"ehaviour. $hin( a"out what you have a
natural talent for. 6hat are you good at/ 's
there so!ething that others recognise in you
that you ignore/ ' have !et people who could
have "eco!e actors# co!edians# pu"lic
spea(ers# "rilliant chefs# artists# designers#
lawyers# inventors and so !uch !ore if they
had developed their talents# strengths and
talents. %o you (now so!eone li(e this/ 't
could "e you1
4elow is an exa!ple# which will help you to
co!plete this exercise.


St&!-t$s,
T,+!ts,
(,ssio
How %, *ou us!
t,+!ts ,'
st&!-t$s to
i0.&o1! *ou&
+i#!5
W$,t 'o *ou
!!' to 'o to
/!%o0! w$o
*ou t&u+* w,t
to /!5
)xcellent Coo(

%evelop new and
exciting recipes#
write a coo( "oo(#
sell recipes on the
we"# sell recipes to
super!ar(ets
5ocus on writing
a coo( "oo( and
getting it
pu"lished
Good Adviser#
listener
3se !y s(ills in a
professional
capacity such as
counselling
+tudy a diplo!a
in counselling
Good
Co!!unicator
Good in +ales#
@u"lic spea(ing
+tudy @u"lic
+pea(ing


St&!-t$s,
T,+!ts,
(,ssio
How %, *ou us!
t,+!ts ,'
st&!-t$s to
i0.&o1! *ou&
+i#!5
W$,t 'o *ou
!!' to 'o to
/!%o0! w$o
*ou t&u+* w,t
to /!5
W$,t $,1! ot$!&s s,i'
,/out *ou& st&!-t$s5


WHY DELAYING YOUR DESIRE FOR
INSTANT GRATIFICATION CAN HEL(
YOU TO SUCCEED

1ow instant is the *uest for instant
grati.cation 8 second, a day or more like a
century 1ow many thousands of pounds
have people wasted on the lottery 1ow many
get rich schemes have robbed the naive 1ow
much time have people wasted 1ow many
hearts have been broken in the *uest for
instant grati.cation A Carson

How !any of us have tried to cut corners#
ta(e short cuts in life to ,nd that we were
worst o. than when we started/ How !any of
us have given up on relationships# ideas#
health regi!es# education# "usiness and our
!ost i!portant drea!s "ecause of our desire
for instant grati,cation/ ' can "e honest and
raise !y hand. Can you/ +o what would have
happened if we had delayed the need for
instant grati,cation/ 5irstly# we would !uch
wiser and secondly# !any of us would feel a
!uch stronger sense ful,l!ent and success in
our lives. 5or exa!ple# if ' did not delay !y
desire for instant grati,cation this course
would not exist. $here were days when the
sun was shining and !y thoughts would te!pt
!e to do so!ething that would give !e a
!uch 7uic(er sense of grati,cation. However#
having co!e to realise the a!ount of success
in one-s life is in direct correlation with one-s
a"ility to delay one-s sense of grati,cation# '
re!ained in front of !y co!puter and
continued typing. $he end result is the
product you are reading. %o you get !y drift/
2et-s "rea( it down and !a(e it very si!ple.
't goes so!ething li(e this&

;'nstant grati.cation grants you very short
term pleasure and a lot of long term pain, 'f
you want to be successful in the future delay
grati.cation 3 Mensa

%o you want to experience long>ter! pain
whether it is physical due to a poor health
regi!e# or econo!ic due to lac( of ,nancial
intelligence or !oney !anage!ent# or social
due to a lac( of social intelligence and
i!!aturity/ 't !ay not "e exciting to so!e of
you to i!prove your standard of education "ut
your hard wor( and deter!ination today will
help you to "e !ore successful in the future.
How !any of us (now young people who
neglected their educational progress and
"eca!e uneducated and frustrated adults/

' (now of a <iddle )astern refugee who
arrived in )ngland with nothing. He was not
well educated "ut had a lot of a!"ition and
intended to use the opportunity around hi! to
raise !oney in order to live his drea!s. +o
what did he do/ He wor(ed fourteen>hour
shifts seven days a wee(# saving every penny
possi"le. He did not "uy any new clothes nor
treat hi!self to any treats for three years. +o
what happened after three years/ He had
raised enough !oney to open a s!all
newsagent near the local university. %ue to
the location of the newsagents and his strong
wor( ethic his "usiness "eca!e a success. 'n
a short period# he raised enough !oney to
open another shop. A !an who arrived in the
3L with nothing has achieved !ore ,nancial
success in a !uch shorter a period of ti!e
than !any people "orn in the 3L. 6hy/ He
got up and cur"ed his desire for instant
grati,cation until he achieved his drea!.

' (now of another person who lives two !iles
away fro! the newsagents. ow this !an-s
attitude and "ehaviour is the a"solute
opposite of the owner of the newsagent. He
earns a low inco!e in a :o" that he hates "ut
continues to re!ain there# as it is easy wor(.
He spends the re!ainder of his wages after
paying "ills# "uying clothes to loo( good for
the nu!erous wo!en he see(s to i!press. He
has a !uch higher standard of education than
the newsagent owner yet a lot less assets. 0ou
!ay say well perhaps he doesn-t want to "e
rich. However# he does. He has atte!pted a
nu!"er of di.erent enterprises and failed
!isera"ly. 6hy/ His desire for instant
grati,cation whether it is easy wo!en or easy
!oney is his priority. 6ill he ever "e
successful/ $hat depends on his a"ility to
delay grati,cation.

6hether you want to "e a successful rapper#
"usinessperson# partner or !other you will
have to develop the a"ility to delay your
desire for grati,cation. A successful health
regi!e !eans delaying the need for
grati,cation that one feels fro! eating certain
unhealthy foods. A successful !other !eans
putting your child-s needs ,rst and not yours.
A successful partner !eans ,nding the !ost
productive ha"its to develop with your
partner in spite of your di.erences until you
achieve your desired relationship. $he secret
to delaying grati,cation lies in discipline and
seeing the "ig picture. $he Chinese are so!e
of the !ost successful people in the world
econo!ically# acade!ically and culturally.
$hey are renowned for their discipline. 'n
twenty>,ve years the Chinese have gone fro!
"eing a de"t>ridden nation to a cash rich
nation that "orrows to poorer countries. How
have they surpassed countries previously
richer and !ore productive than the!/ $hey
saw the "igger picture and !ade sacri,ces
and acted with discipline. ow their econo!y
is reaping the fruits of their discipline and
foresight.

'f you get up the ,rst o"stacle you will face is
the desire for instant grati,cation# which if
followed will divert you fro! your goal. 't will
tell you ;your still over weight# your still
"ro(e# your partner is still di.icult# that
ho!ewor( is "oring# don-t waste your ti!e#
loo( how long it will ta(e- and so on. 0our
desire for instant grati,cation will continue
trying to divert your attention while you strive
to achieve your drea!s# so "eware. <y advice
to you is& (ic( it to the cur" until it su"!its to
your will# don-t let it (ic( you to the cur"1

Going fro! a si8e ;1S- to a ;12- is worth
wasting your ti!e whether it ta(es four
!onths or four years. ot only will you feel
happier "ut in the process of achieving your
drea! you will "eco!e ,tter# healthier#
develop !ore sta!ina# stronger will# !ore
discipline and !ore con,dence. Having
disciplined !yself to train regularly twice a
wee( and avoid certain foods# ' not only
achieved !y goal to loose weight "ut
developed a level of discipline and experience
that has taught !e that ' can do anything '
desire if ' si!ple follow the sa!e attitude and
"ehaviour ' did to lose weight. Avoiding :un(
food# drugs and ga!"ling in the 7uest for
instant grati,cation is !uch "etter# especially
in the long ter!# than ending up "ro(e and an
addict. 't-s ti!e to stop ta(ing short cuts in
the na!e of instant grati,cation. Go forward
with discipline# and delay grati,cation until
you achieve your goals.
There are no short cuts to a worthy
destination +inston Churchill

Are you ready to (eep pushing# with discipline
and delay your need for instant grati,cation/
'n the words of i(e ;Tust do it-

WHY DELAYING YOUR DESIRE FOR
INSTANT GRATIFICATION CAN HEL(
YOU TO SUCCEED

E2!&%is! 6 7 D!+,*i- -&,ti"%,tio
6hat do you need to delay in order to "eco!e
!ore successful# healthier# !ore con,dent# or
richer/ 'f you need to lose weight try to
reduce your inta(e of fatty# sugar ,lled foods#
and drin( !ore water# eat !ore fruits and
vegeta"les in the na!e of delaying
grati,cation. ' a! setting you a si!ple
challenge# instead of eating a whole @i88a for
exa!ple eat half a @i88a and supple!ent the
other half with salad. 'f you do this you are
delaying your desire for fast food
grati,cation. 0ou are not only reducing your
inta(e of unhealthy foods "ut you are creating
a !uch stronger sense of !ental discipline
and inner con,dence. 's such a result not
worth the atte!pt/ 6hen you achieve such a
si!ple goal create an a.ir!ation such as
;each ti!e ' delay !y cravings for unhealthy
food and eat healthier alternatives ' "eco!e
healthier# !ore disciplined and a stronger
person# ' a! a stronger# healthier person# '
a! the !aster of !y !ind and "ody-. <y
challenge starts to day and ends when you
have developed the a"ility to control your
desire for instant grati,cation.

5or all you fol(s addicted to icotine !y
challenge to you is si!ple calculate how !any
cigarettes you s!o(e a day and set yourself
the challenge to have one less cigarette.
'nstead of having that cigarette# eat or drin(
so!ething healthy.

'f you want to "e !ore successful ,nancially
what sacri,ces are you willing to !a(e in
order to achieve your goal/ Are you willing to
sacri,ce "uying nice clothes# going out with
your friends# spending hours wor(ing when
everyone around you are having fun/

E2!&%is! 9 7 List w$,t *ou !!' to
s,%&i"%! i o&'!& to ,%$i!1! su%%!ss
6rite down the sacri,ces you will have to
!a(e in order to achieve your goal and the
long>ter! "ene,ts of !a(ing such sacri,ces
now. Are you prepared to "egin !a(ing such
sacri,ces now/

)xa!ple
Go,+ T$! s,%&i"%!s I
0ust 0,4!
Lo- t!&0
/!!"ts
2ose two
stones
Avoid sugary
foods and drin(s#
reduce inta(e of
fatty foods# eat
!ore vegeta"les
'ncreased
health# reduce
weight# !ore
discipline
Generate
!ore inco!e
Cut down on !y
i!pulsive
spending ha"its#
"uy less clothes#
"udget !y
spending# save
!ore !oney#
study new ways
to generate
inco!e
)arn !ore
!oney# !ore
discipline#
learn new ways
to generate
inco!e# live
de"t free
@ro!ote !y
!usic
' !ust devote a
lot of energy and
ti!e to pro!ote
!yself on the
'nternet# sending
sa!ples to the
relevant
)xposure# sell
!y !usic# live
!y drea!s#
learn new s(ills
institutions#
!aga8ines#
arrange
interviews#
organi8e
perfor!ances#
learn "usiness
s(ills


Go,+ T$! s,%&i"%!s I
0ust 0,4!
Lo- t!&0
/!!"ts

HOW THE DESIRE FOR INSTANT
GRATIFICATION HINDERS FUTURE
SUCCESS

HOW TO SET GOALS THAT WILL HEL(
YOU TO SUCCEED
' do more than others as ' set
clearer goals and do less at more
regular intervals Cognito
6henever you achieve so!ething successfully
in life you will have set a goal# consciously or
unconsciously. 'f you have prepared a
successful party for your fa!ily and friends
you would have set goals. 'f you are a
successful student then you would have set
goals. Goals co!pel you to wor( with
discipline and concentration rather than
wandering through life !indlessly and
ai!lessly. Goal setting is a discipline that
helps you focus. 'f you are not clear a"out
what you want in your life or feel stuc( and
confused then you have pro"a"ly not spent
ti!e setting clear goals. $hose who possess
clarity in their life and are focused have set
clear goals. How clear and focused are you/
6hat goals are you ai!ing to achieve right
now/ 'f you lac( clear goals now is the ti!e to
spend creating the!.
$here are a lot of "oo(s a"out goals# which
spend a lot ti!e waKing on a"out the art of
goal setting. <any of the! tal( a"out
prioriti8ing your goals and advocate doing
!ore than one goal at a ti!e for exa!ple set
up a "usiness# learn 5rench# and so on.
However# ' have found in !y experience that
if a person has failed to achieve the !ost
"asic of goals then it is ridiculous to expect
hi! or her to plan to achieve !ore than one
goal at a ti!e. ow# the si!plest goal setting
techni7ue in !y hu!"le opinion is to choose
the !ost i!portant goal that you want to
achieve and focus on that until you have
achieved it. $hat doesn-t !ean that you
neglect your other i!portant duties it si!ply
!eans that you focus on achieving that one
goal. ow# if you achieve that one goal you
would feel a stronger sense of con,dence and
inner drive to "e a"le to acco!plish !ore
goals. <any people who have failed !isera"ly
to achieve goals have usually failed for two
reasons= they had too !any goals or failed to
"rea( down long>ter! goals in to s!all
achieva"le outco!es.
M,4! *ou& -o,+s ,%$i!1,/+! ,' &!,+isti%
'f ' use this course as an exa!ple& !y goal
was to create a fran(# down to earth# self help
course. ' would "rea( down this long ter!
goal "y writing one section at a ti!e. $he ,rst
draft would have approxi!ately two hundred
pages with twenty to twenty ,ve sections. '
would write a section per wee( on average.
6riting approxi!ately a few pages per wee(
see!ed a very reasona"le challenge. ' didn-t
feel that ' had a huge o"stacle to overco!e
and found that ' loo(ed forward to writing
each new section. As !y goals were
attaina"le ' had a lot of energy and
enthusias!. ' co!pleted !y goal of writing
the rough draft within three !onths. 't was
one of the easiest things ' had done. 6hy/ '
!ade !y goals easy to achieve so that
everyday was a :oy to achieve the!. 6ill it "e
easier to research and create other courses#
which are part of !y !a:or goals/ ' do "elieve
so1 ' have a stronger sense of achieve!ent
due to the co!pletion of this course and a
stronger drive due to !y understanding of
how 7uic( one can achieve a !a:or goal "y
"rea(ing it down into s!aller# !anagea"le
goals.

C$u4i-
+uccessful people "rea( down goals into
s!aller achieva"le chun(s. $hey do not "ite
!ore than they can chew. $his is (nown as
chun(ing. 5or exa!ple# if ' give you a large
!eal to eat and you atte!pt to eat it all at
once you will su.er great disco!fort trying to
stu. your !outh full of food. ow# if you eat
s!all !outhfuls of food you will pro"a"ly
,nish it. Acco!plishing goals is exactly the
sa!e. 0ou can have "ig drea!s "ut you !ust
"rea( the! down into s!all achieva"le goals.
How !any of us have a lot of "rilliant and
wonderful ideas that could !a(e us rich and
successful/ @ro"a"ly !ost people on the
planet1 However# !ost people do not and !ay
never gain any success fro! their !ost via"le
ideas. 6hy/ $hey do not "rea( the! down
into s!aller realistic and achieva"le goals. 6e
want to !a(e a !illion over night fro! our
ideas "efore we have !ade M10. 6e want to
"e respected "y the world "efore our friends
respect us. 6e want to "e in a Hollywood
"loc("uster !ovie "efore we have perfor!ed
in a local play. %o you get !y drift fol(s/ +et
realistic and achieva"le goals and you will
achieve your a!a8ing drea! "efore you (now
it. How !any of you have "ig drea!s and are
yet to achieve the!/ <a(e your goals s!aller
and you will achieve a lot !ore results.

'f your goal is to earn M100000 and you
haven-t earned anything yet# !a(e your goal
s!aller. <a(e it M1000# it will "e !uch easier
to attain. 6hen you have earned M1000#
atte!pt to earn M2000. 'f you continue in such
a !anner you will achieve your initial goal of
M100000.

B! S.!%i"%
$here is a "ig di.erence "etween a daydrea!
and a goal1 A daydrea! is vague and unclear
whereas a goal is speci,c# clear and
achieva"le. 2et-s ta(e the ,rst of the two
exa!ples# Uto !a(e a lot !ore !oney.U 6hat-s
a lot !ore/ After so!e thought# you thin(
along these lines& U' <A%) M20#000 2A+$
0)AR. ' 4)2')J) ' CA %* A 2*$ 4)$$)R
$HA $HA$. A G**% +A2)+ @)R+*
)AR+ *J)R MV0#000 @)R A3<. ' CA
)AR $HA$ <3CH '5 ' CH**+) $* AC$
2'L) A G**% +A2)+ @)R+*.U +o you then
decide that you now have a speci,c target and
your goal then "eco!es# U' 6'22 )AR A
A3A2 'C*<) ' $H) RAG) *5 $H)
4)+$ +A2)+@)*@2) *5 *J)R MV0#000 A
0)AR.U
0ou have now turned your previous vague
goal of U!a(ing a lot !ore !oneyU into
so!ething very speci,c >> UC*+'+$)$20
)AR'G *J)R MV0#000 @)R A3<.U
$his is a (ey step in the process "ecause the
speci,c detail of the goal is part of what gives
it power. 'f your goals are vague and a"stract#
they have less power to shape and direct your
"ehaviour.

Co00it *ou&s!+#
6hat is the point of setting goals if you can-t
co!!it yourself to achieve the!/ $here are
!any people who are serial goal setters. $hey
set goals "ut do not co!!it the!selves to
achieve the!. $his is no di.erent fro! setting
no goals at all.

Kow t$! /!!"ts
2ist the "ene,ts of achieving your goals. $he
"ene,ts will serve as a great source of
!otivation and enthusias!. $he "ene,ts of
writing this course have !otivated !e to
co!plete this "oo( and to !ar(et it to you the
reader. +o!e of the "ene,ts are !ore
freedo!# unli!ited earning potential# the
opportunity to i!pact on peoples- lives
positively= ' a! doing what ' love etc.

O/st,%+!s
*ne should "e prepared for a rainy day. 6hen
you are not prepared you can lose enthusias!
rapidly and give up. Lnowing the potential
o"stacles and distractions you !ay face
"efore they occur# allows you to ,nd positive
solutions to overco!e the! in advance.
Always "e prepared in anything you do.

Visu,+i8!
+hatever the mind can conceive it can
create
Jisualisation is an a!a8ing tool if you used
productively. $he clearer you can see your
goal the !ore enticing it "eco!es and the
!ore !otivated you are to experience it in
reality. Also if you can i!agine so!ething
vividly and you have a strong desire to
experience it a!a8ing things happen which
assist you in your 7uest to live your drea!s. '
would constantly visualise the co!pleted
version of this course and feel how good it felt
to have others learn fro! it. ' was also a"le to
see potential o"stacles and ,nd solutions
while visualising !y future as an author and
pu"lisher. Re!e!"er&

Jivid visualisation F Action C <ission
Acco!plished

Lo-7t!&0 1i!w
+uccessful people plan for the long ter!.
$hey focus on years a head. $hey thin( with a
long>ter! view. $hey give the!selves ti!e for
their ideas# "usiness# and plans to grow. $hey
don-t expect over night success# as they (now
that good planning for the long ter! will
"ring the! the greatest rewards. *ne needs
to "e li(e the long>distance runner who
accepts whatever terrain heAshe encounters in
hisAher 7uest to achieve hisAher ulti!ate goal.
'f you cannot see beyond your nose
then you will spend most of your
life on your face 8 Carmichael

$he !ost successful people on the planet and
the !ost successful groups of people ta(e a
long>ter! view. $he !ost successful
relationships ta(e the long>ter! view. $he
greatest investors such as George +oros ta(e
the long>ter! view. $he !ost educated people
ta(e the long>ter! view. $he greatest
inventors ta(e the long>ter! view. +uccessful
fa!ilies ta(e the long>ter! view. How long
have you planned for/ 6hat do you have
planned for you# your fa!ily# your wealth and
your health in the future/ <any of us fail to
plan for the future so we plan to fail. 'f you
live a healthy lifestyle when you are young
and !aintain such a lifestyle you will "e !uch
"etter o. in the future than those who neglect
their health at present. 't is what you decide
to do today that will a.ect what happens in
ten or twenty years. Here is so!e food for
thought= it is easier to !a(e M9000 in 3 years
than it is in two !onths. 't is easier to learn
,ve words per day in a foreign language#
which would e7ual 1Q0 words per !onth than
trying to learn the sa!e nu!"er of words in a
day. $hat is the long>ter! view.
The more you prepare the easier
the ,ourney T ;aga

S!tti- !w -o,+s
$here are those people who are successful up
to a certain point in their life and then they
,nd the!selves stuc( and stagnated. $here
are !any successful actors# artists# !usicians
who are in this category. $hese people spend
their life and energy achieving a !a:or goal
and once they have achieved it they !a(e the
!ista(e of not setting new goals. $hey end up
as those of you who have struggled to set
!a:or goals in your life. $hey "egin to feel as
if they are lost and stagnated# as they have no
new goals to aspire towards. $he solution for
the! and those of you in such a position is to
set new goals. ' spo(e to a successful "usiness
lady who felt that she had lost her direction in
life. +he felt that her life had "eco!e
stagnant. 6hen ' as(ed her what she wanted
to do and what were her interests she said
she wasn-t sure. +he said that her picture of
the future was very unclear and she longed
for clarity. ' as(ed her a"out her goals for the
next ,ve years. +he replied with a very vague
answer ;' want to "e !ore successful and
!arried-. ' as(ed her whether she felt her
answer to !y 7uestion was a clear goal or
vague desire. +he responded that it was
vague. ' as(ed whether her "usiness success
was due to a vague desire or a clear goal. +he
replied ;until ' achieved !y goal of
esta"lishing a successful accountancy ,r!# '
had "een very clear a"out what ' wanted to
achieve. After achieving !y !a:or goal ' now
realise that ' had not set another !a:or goal
to aspire towards hence the lac( of success
and !y feelings of stagnation for the last six
and a half years-. +he had ,nally realised that
her lac( of success was due to her not setting
new goals. +he decided there and then that
she would spend ti!e setting a new worthy
goal to achieve. Re!e!"er as soon as you
achieve a goal set a new goal to wor(
towards. Re!e!"er goals give us direction
and clarity.

C!+!/&,t!
Achieving goals especially !a:or goals is an
a!a8ing achieve!ent. 't is an i!portant
occasion. Cele"rate it. Cele"rating
achieve!ents shows that you have grown#
developed and i!proved in your life.

Go,+ C$!%4
*nce you have a goal you "elieve to "e via"le
and achieva"le you can chec( it using the
following 7uestions&
a. How DETAILED IS YOUR GOAL5 %oes
each goal specify# in detail# exactly what you
want to acco!plish/ Can you !a(e it !ore
speci,c than what it already is/ Have you
"ro(en down your goals into s!aller daily and
wee(ly goals/
". ARE YOU REALISTIC OR ON FANTASY
ISLAND5 %eciding to "e the Ling of )ngland
is not realistic. 0our goals should push you a
little to stretch yourself and extend "eyond
your co!fort 8one# "ut they should not "e so
unrealistic that you have no chance of
achieving the!.
c. IS IT MEASURABLE5 Can you or
so!eone else ascertain whether or not you
have achieved your goal/ Have you stated it
in !easura"le ter!s/ $o "e rich !ay "e
possi"le "ut itRs not !easura"le. 6hat is rich/
Rich to one person is poor to another. 4y
setting a !easura"le wealth goal you will
have !ade your goal !easura"le. ;' want to
earn MV9000 in a year "y doingE.
d. #o you work to DEADLINES5 )very goal
should have a deadline for co!pletion. $hat
!otivates you to continue wor(ing towards
your goal on a regular "asis. A goal with no
deadline is a goal seldo! achieved.
e. IS IT WORTH IT5 ' have (nown people
who have spent years wor(ing to achieve
goals# which in the end were not worth the
e.ort. $hey co!!itted their ti!e# energy#
wealth and resources to fruitless goals.
Always consider whether the goal you want to
achieve is worth it# whether ,nancially#
spiritually# culturally or intellectually. $i!e is
a priceless co!!odity. %on-t waste it1

f. #o you have all the facts about your
goal? %o you possess the necessary
infor!ation# s(ills or experience to achieve
your goal/ Gather all the infor!ation you
need to achieve your goal. Go to the li"rary#
"uy "oo(s# spea( to the right people# attend
lectures and se!inars# and study in order to
ascertain the infor!ation# s(ills and
experience you need.
g. $an you visuali%e it? 's your goal so clear
that you can visuali8e it/ Can you see yourself
achieving your goal and the "ene,ts gained/
Can you !a(e a !ovie i!age or is it a still
,l!/ Can you hear or feel anything/ $he
stronger you can visuali8e your goal the
stronger your desire and !otivation will "e to
achieve it.

h. &re you committed? How co!!itted are
you towards achieving your goals. *n a scale
of 1>10 what is your level of co!!it!ent. 'f
your level of co!!it!ent is not high you will
not achieve your goal. 0our level of
co!!it!ent is the distinction "etween having
a drea! and having a clear goal.

'. &re you prepared for obstacles and
distractions? Have you prepared for
potential o"stacles and distractions/ 6hat
will you do when they appear/ $hey will
appear whether you are prepared on
unprepared. 4e aware of your own negative
ha"its and how they !ay :eopardi8e your
progress.

'f you-re one of those individuals
who have s(ipped the practical
exercises until now# then please#
pretty please do this exercise. 'f you
do not have a clear vision for the
future or clear goals to achieve#
then here is your chance to create
the!. $he !ost successful people
have clear goals written down
which they wor( towards. $he
!a:ority of people never set clear
goals and do not write the! down.
+top "eing <r or <s Average and
"egin to craft your life the way you
want it to "e "y writing down your
goals. 'f you don-t have a clear !ap
of where you are going in life# don-t
"e surprised if you go around in
circles and achieve very little. 0ou
can set ,nancial goals# spiritual
goals# relationship goals# education
goals and !ore. Get your pen out
now and use the guide "elow to
help you write down your goals and
"rea( the! down into s!aller
achieva"le tas(s. @lease !a(e sure
that your goals are realistic. 0ou
will not "eco!e a Lung 5u !aster
in three wee(s1


HOW TO SET GOALS THAT WILL HEL(
YOU TO SUCCEED

E2!&%is! 6 : S!t *ou& /,si% -o,+s
'n this exercise on goal setting# ' would li(e
you to list the goals you would li(e to achieve
in each area of your life. $he following is an
exa!ple of so!eone-s list of goals in the !ost
i!portant areas of their life.

)xa!ple
A&!, o# Li#! Go,+s
5inancialACaree
r
)arn M100000 per year
+tart !y own "usiness
4eco!e ,nancially +ecure
%evelop passive inco!e
strea!s
)ducation +tudy <andarin Chinese
+tudy <ar(eting D @R
+tudy 2@
Health 2ose 10l"
+top eating sweets
)xercise 3 ti!es per wee(
+top s!o(ing
RelationshipsA +pend !ore ti!e with !y
5a!ily partner
+pend !ore ti!e with
children
<a(e new friends
$a(e fa!ily on holiday

Ha"its Act con,dently
4eco!e a "etter listener
4e !ore proactive
<anage ti!e "etter
Help others !ore
@leasureACreati
ve
$ravel a"road !ore
2earn to play the guitar
Read a"out another culture#
religion# people
+piritual <editate
@ray !ore often
5orgive !ore and forget
%evelop a sense of cal!

ow you can write your goals down in the
following te!plate.

A&!, o# Li#! Go,+s
5inancialACar
eer


)ducation



Health



Relationships
A 5a!ily




Ha"its



@leasureACre
ative





+piritual










E2!&%is! 9 : (&io&itis! *ou& 0ost
i0.o&t,t -o,+
'n this exercise you will choose a goal fro!
)xercise 1. $his will "e a goal that you
consider to "e a priority in your life. 0ou will
!a(e this goal !uch clearer as you will add
!ore infor!ation a"out when and how you
will achieve it. 0ou will "rea( down the
process of achieving the goal in to s!aller
achieva"le and realistic outco!es. ' have
given you an exa!ple to follow for creating a
goal for a speci,c activity. ' have used a
!odi,ed version of !y goal for this course.
@lease note in the section titled !entor you
can use anyone who is willing to chec( on
your progress and who is serious a"out your
success. %o not choose so!eone who will not
ta(e this activity serious.

)xa!ple
Go,+ 6rite a self help course and self
pu"lish
(&io&it*
Es%,+!
676FG
W
D,t! 1VA0QA09
Ti0!
F&,0!
)ight <onths
W$! wi++
*ou /!-i5
1XA0QA09
W$! wi++
*ou "is$5
30A01A0S
W$,t wi++
*ou -,i
#&o0
,%$i!1i-
-o,+s5
+ense of achieve!ent
)nrich others lives
<eet new people
Create new opportunities
W$,t
s4i++s,
&!sou&%!s,
4ow+!'-!
,&!
Lnowledge of su":ect area a"out
which ' a! writing
@u"lishers
+elf @u"lishing
<ar(eting# @ro!otion# <edia
!!'!'5 Graphic %esign# %$@
Co!puter
' need a progra! which allows
writers to layout their infor!ation
(ot!ti,+
Dist&,%
tios
@rocrastination# ew 'deas# 2oss
of focus# 5riends# )ntertain!ent
$J# Ga!e Consoles# )xcuses#
2a8iness
W$,t
%$,++!-!s
0,* *ou
#,%!5
2ac( of ,nance
2ac( of custo!er interest
@oor sales!anship
How wi++
*ou
o1!&%o0!
t$!s!
%$,++!-!s
5
4e proactive and develop the
attitude ' will do it even though '
!ay not want to
2oo( at creative ways to raise
funds
2oo( at di.erent techni7ues for
generating ideas
5ocus on the end result not on the
process of achieving the result
Create new and interesting ways
to attract custo!ers
W$,t
,%tios 'o
*ou !!'
to t,4!
',i+*,
w!!4+*
,'
0ot$+*,
*!,&+* !t%5
' will wor( on a chapter for two
hours per day at least# ,ve days
per wee(. ' will co!plete three
chapters per !onth.
' will do the necessary research to
write the chapters for the course
for one hour per day at least.
W$o 'o
*ou !!'
to 4ow,
!two&4
wit$ i
o&'!& to
,%$i!1!
*ou&
-o,+s5
' will develop lin(s with local
organisations# services#
newspapers# !aga8ines# radio
stations# and television stations in
the 3L and a"road. ' will develop
lin(s with training providers#
organisations that !ay ,nd the
infor!ation in !y course useful.
How 0u%$
'o *ou
!!' to
,%$i!1!
t$! -o,+5
M9000 to design and create the
course# M2000 to !ar(et and
advertise it
W$,t 'o
*ou !!'
' need to dedicate a"out three
hours per day in order to achieve
to s,%&i"%!
to ,%$i!1!
*ou& -o,+5
Is it wo&t$
it5
!y goal.
' need to "e availa"le for
interviews and !edia
opportunities at all ti!es. ' a!
willing to travel around the
country and a"road to pro!ote
!y course.
W$!&! 'o
*ou !!'
to t&,1!+ to
,%$i!1!
*ou& -o,+5
A!erica# Australia and other
)nglish spea(ing countries to
pro!ote !y course.

(&o0is!
' will follow this plan until '
achieve it in spite of the o"stacles
and challenges that ' !ay face.

M!to&
'# <r )xa!ple will chec( up on A
Car!ichael and discuss his
progress until he achieves his
goal
A3i&0,tio

' a! an excellent writer# ' have a
lot to o.er to the world# ' will "e
successful

Co!pleting the following te!plate
!ay ta(e so!e ti!e fol(s. However#
this is your future and possessing a
clear !ap "efore you speed o.
along the road of life will save you
ti!e# !oney and energy.

Go,+



(&io&it* E676FG



(ot!ti,+
Dist&,%tio
s



D,t!

Ti0! F&,0!

W$! wi++ *ou
/!-i5

W$! wi++ *ou
"is$5

W$,t wi++ *ou
-,i #&o0
,%$i!1i-
-o,+s5



W$,t s4i++s,
&!sou&%!s,
4ow+!'-!
,&! !!'!'5




W$,t
%$,++!-!s
0,* *ou #,%!5



How wi++ *ou
o1!&%o0!
t$!s!
%$,++!-!s5


W$,t ,%tios
'o *ou !!'
to t,4! ',i+*,
w!!4+* ,'
0ot$+*,


*!,&+* !t%5
W$o 'o *ou
!!' to 4ow>
!two&4 wit$
i o&'!& to
,%$i!1! *ou&
-o,+s5


How 0u%$ 'o
*ou !!' to
,%$i!1! t$!
-o,+5




W$,t 'o *ou
!!' to
s,%&i"%! to
,%$i!1! *ou&
-o,+5 Is it
wo&t$ it5




W$!&! 'o *ou
!!' to t&,1!+
to ,%$i!1!
*ou& -o,+5













(&o0is!






M!to&



A3i&0,tio





E2!&%is! < : %$u4 *ou& -o,+ ito
&!,+isti%, ,%$i!1,/+! .,&ts
'n this exercise you will "rea(down your goals
into s!aller and !ore speci,c daily goals.
$his will allow you to "e very clear a"out the
actions needed on a daily "asis in order for
you to achieve your ulti!ate goal. $he
following is an exa!ple of a !odi,ed version
of the daily goals needed for !e to achieve !y
ulti!ate goal.
)xa!ple
D,t! Ti0! A%tio Do!
<on10A09A
09
2hrs
1hr
6riting
'ntroduction
Research
0es
0es
$ue
11A10A09
2hrs
1hr
6riting
Chapter 1
Research
0es
0es
6ed12A10A
09
2hrs
1hr
6riting
Chapter 1
Research
5inish
o
$hur13A10A
09
2hrs

6riting
Chapter 1
Research
Chap2
0es
5ri
1QA10A09
2hrs
1hr
6riting
Chapter 1
Research
Chap2
0es

+at19A10A0
9


+un1SA10A0
9

6ee(ly
Goal
Achieved
Goal co!pleted ahead of wee(ly
goal



Co!!ents


eed to (eep up the !o!entu! '
a! developing a good wor(
discipline

Additional
Actions to
"e ta(en


Leep up the !o!entu!# ' a!
happy with the progress


D,t! Ti0! A%tio Do!
<on
$ue
6ed
$hur
5ri

+at


+un

6ee(ly
Goal
Achieved



Co!!ent
s



Additional
Actions to
"e ta(en




E2!&%is! = 7 Visu,+is,tioH t$! .ow!& to
!2.!&i!%! *ou& -o,+s
'n this exercise let-s go a "it cra8y and go
inside our heads and use our i!agination
to see and experience our goals. 0ou can
do this with your eyes open or closed
which ever gives you the clearer i!age.
$his is a great way to !otivate yourself
towards achieving your goals.

4egin with a si!ple i!age of your goal. 'f
your goal is to purchase a house "y the "each
in a war! cli!ate then ,nd i!ages of the
style of house you want to purchase. 6hen
you ,nd an i!age that you li(e recall it your
!ind as clearly as possi"le. Re!e!"er if you
have never practiced visuali8ation it !ay ta(e
so!e practice "efore you are a"le to visuali8e
clearly. <a(e sure you are relaxed and
co!forta"le when you atte!pt this exercise.
$his is a fun exercise. 'f you ,nd yourself
"eco!ing frustrated# ta(e a "rea( and relax.
0ou can do this exercise for ten !inutes a day.
)ach ti!e you do it you can add !ore detail
to your i!age. 2oo( at your i!age fro!
di.erent perspectives as an o"server# loo(ing
at the i!age and as so!eone who is
experiencing the i!age in front of the! or
around the!. Also feel the :oy of experiencing
your i!age and tell yourself that you will
achieve your goal "y a speci,c date. @lay with
your i!ages# have fun and en:oy the
experience. Re!e!"er whatever you can
i!agine in your !ind you can create in real
life.


HOW GOALS CAN HEL( YOU TO
SUCCEED

WHY THOSE WITH LESS TALENT
TEND TO BE MORE SUCCESSFUL
Talent is great potential nothing
much more 8ntonio <a Costa

$here is !yth a"out talent# that talent e7uals
success# that talent e7uals potential. 2et-s
!a(e so!ething clear= ;potential e7uals
potential and nothing !uch !ore1 )veryone
has potential. However# only a few people in
their lifeti!e truly harness their talents to
their advantage. 'f you are a person who
"elieves or has "een told that you have great
potential don-t get too excited. 'f you want to
get excited# get excited a"out using it to
achieve your drea!s. o !atter how !uch
talent you possess# until you ta(e
responsi"ility for your success your talent has
as little potential as the word itself. $a(ing
responsi"ility for your success !eans getting
up and using your talent until you ,nd
success. $alent does not grant you success#
discipline# deter!ination and courage does.

' (now !any talented individuals so!e
personally and so!e not. Are they all
successful/ Are they all happy/ 5ar fro! it1
+adly# the !ost talented a!ong the! are in
the worst positions. $hey are struggling in
!any areas of their lives. 6hy/ $hey "elieve
that they only need su.icient talent to grant
the! success. 6hat they do not realise is that
talent is only one of the ingredients that will
help the! to create success in their life. 't is
not the sole ingredient needed to create
success. <any people thin( that they can
achieve success relying on talent alone
without the !assive drive and action
re7uired. As soon as they realise that their
success is dependent on continuous action
and deter!ination only then will they "e
successful. ' have a friend who apart fro!
"eing a great guy is a "rilliant graphic
designer. )verything he designs receives a
huge a!ount of co!ple!ents. He is a natural=
he has an a!a8ing talent in Graphic %esign. 'f
he wor(ed in the Advertising industry ' a!
7uite sure that he would give the long
esta"lished graphic designers a run for their
!oney or even ta(e their !oney and their
positions1 %espite his talent he is not a
successful Graphic %esigner and he will give
you a !illion excuses for his lac( of success.
He has tre!endous talent "ut lac(s the
attitude and drive necessary to "uild a
successful design "usiness. He could ,nd self>
ful,l!ent and success "y harnessing his
talent with drive# deter!ination and focus.
However# he chooses to ta(e the so>called
easy route and do so!ething less challenging
and thus his life is less ful,lled and
successful.

' have an old friend who is a great !usician
who produces the (ind of !usic that you
i!!ediately fall in love with. He is a !aster of
his art. He oo8es with talent so !uch so it
appears to "e !ore of a "urden than a
"lessing. He has produced nu!erous trac(s
spanning nu!erous genres of !usic. He has
received positive responses fro! esta"lished
producers# !usicians and serious !usic
listeners. 's he successful/ o1 6hy/ He li(e
the Graphic %esigner is relying on his talent
rather than on unrelenting e.ort to achieve
success. 4eing a talented !usician !eans
nothing if the pu"lic does not hear your !usic
and purchase it. 5or the pu"lic to hear his
!usic he has to give it to the!. 3ntil he
!ar(ets his !usic to the general pu"lic he
will "e :ust another talented !usician. $here
are thousands of talented !usicians# "ands
and producers who are "ro(e and un(nown as
they have not learnt the necessary s(ills and
"ehaviours to grant the! success1

'-! sure we all (now individuals who didn-t do
very well in school and didn-t display the
greatest talents. 6hat these people lac(ed in
7uali,cations they !ade up for "y learning
relevant education and wor(ing their "ehinds
o. to co!pensate for their early
disadvantage. Are they sad/ %o they feel li(e
failures/ o1 5or the sa!e reason that the
ugly guys end up with the prettiest girls#
these people are living the happiest and !ost
successful lives. $hey harnessed the s!all
a!ount of talent they possessed and achieved
their drea!s. 't-s not the a!ount of talent
that you possess that deter!ines your
success. 't-s the a!ount of action you exert
with your talent. +o!e of you will read this
"oo( and (now that you can write one "etter
than this. 0ou !ay have a greater talent for
writing and elucidating concepts than ' do "ut
the reality is in spite of !y shortco!ings ' got
up and continued until ' achieved !y goal.
6hen will you do the sa!e/ @eople
re!e!"er the greatest achievers not those
with the greatest talent.

' re!e!"er a talented# successful "usiness
wo!an who had achieved great success in the
property and stoc( !ar(ets# and also owned a
nu!"er of "usinesses in the 3L. +he infor!ed
!e that the secret ingredient of her success
was not her intelligence or talent "ut her
wor( ethic. +he infor!ed !e that a person-s
wor( ethic is the !ost i!portant ingredient of
their success. +he gave nu!erous exa!ples of
successful people such as fa!ous artists#
!usicians# "usiness people# writers# lawyers#
politicians and educators who possessed
average talent "ut who devoted their !ind#
"ody and souls to their wor(. $heir !ost
i!portant asset was their wor( ethic. +he told
!e if you are highly talented the "est thing
you could do is to develop what she called
;the Asian wor( ethic-. $he Chinese# 'ndians
and @a(istanis are renowned for their strong
wor( ethic. $hey are highly successful
"usiness people as they wor( nu!erous hours
in order to achieve their long ter! "usiness
goals. 3nli(e# !any other people who refuse
to wor( !ore than Q0 hours per wee( !any
Asians will wor( dou"le that in order to
achieve their ,nancial goals. $he successful
"usiness wo!an had e!ployed the Asian wor(
ethic and her talent to achieve ,nancial
success and security within a very short ti!e.
+he told !e that she could do three ti!es as
!uch as !ost people and thus achieved a lot
!ore success in a shorter period of ti!e.

'f you loo( at successful people# fro! actors
to parents# it is those who devote the !ost
ti!e to realising their drea!s that tend to
achieve the !ost. 't is their wor( ethic#
devotion and discipline that grants the! !ore
success than their talent alone could. $hin(
a"out it/ 6hat is your wor( ethic/ Are you
willing to wor( !ore hours to achieve your
drea!s/ Are you willing to push yourself and
wor( harder than si!ply rely on your talent/
Are you willing to learn the necessary s(ills
and "ehaviours in order to !axi!ise your
talent/ <assive action plus talent and clear
focus will grant you success not relying on
talent alone.

+tart achieving today# get up and use your
talent e.ectively to reach your desired
destination. 0our talent does not e7ual
success and don-t let anyone tell you
otherwise. +uccess is for those who go and
clai! it not for those who are waiting on the
!agician to wave his wand and grant it to
the!. 'f you are talented and haven-t
achieved !uch success in your life get up and
stay up. Leep on pushing no !atter what
challenges you face until you achieve your
goal.
4uccess usually comes to those
who are too busy looking for it Mr
1

WHY THOSE WITH LESS TALENT TEND
TO BE MORE SUCCESSFUL

E2!&%is! 6 : List *ou& t,+!ts ,' su%%!ss
,%$i!1!'
'f you are a talented individual who is yet to
utilise your natural genius and have en:oyed
doing the exercises in this "oo( then here is
one :ust for you. 'n this exercise ' want you to
list your talent or talents and how successful
you have "een utilising the!. $hen ' would
li(e you to list the reasons for your lac( of
success. 6hat s(ills# attitude# (nowledge or
"ehaviours do you need to "e successful using
your talents/ $hen ' would li(e you to list
what actions you need to ta(e now and on a
daily "asis in order to "eco!e !ore
successful. After this it is up to you.

4elow is an exa!ple of this exercise

T,+!t W$,t $,1!
*ou
,%$i!1!'
R!,sos
#o& ot
,%$i!1i-
W$,t 'o
*ou !!'
to 'o to
W$,t ,&!
*ou -oi-
to 'o
so #,&
usi- *ou&
t,+!t5
0o&!
su%%!ss
usi-
*ou&
t,+!t5
,%$i!1!
0o&!
su%%!ss
usi- *ou&
t,+!t5
',i+* to
,%$i!1!
0o&!
su%%!ss
#&o0 *ou&
t,+!ts
<usic
producti
on
@roduced
trac(s
Have not
pro!oted
!yself
successful
ly
etwor(#
i!prove !y
!ar(eting
s(ills# study
"usiness
' a! going
to "uild
glo"al
networ(s#
study
pro!otion
Graphic
design
' have
produce
wor( for a
few local
organisatio
ns
' haven-t
pro!oted
!yself to
a wider
!ar(et#
co!panies
etc
' need
design a
we"site#
pro!ote !y
services
professional
ly
' a! going
to spend
!ore ti!e
studying
!y ,eld D
!y
successful
co!petitor
s
T,+!
t
W$,t
$,1! *ou
,%$i!1!'
so #,&
usi-
*ou&
t,+!t5
R!,sos
#o& ot
,%$i!1i-
0o&!
su%%!ss
usi-
*ou&
t,+!t5
W$,t 'o
*ou
!!' to
'o to
,%$i!1!
0o&!
su%%!ss
usi-
*ou&
t,+!t5
W$,t
,&! *ou
-oi- to
'o ',i+*
to
,%$i!1!
0o&!
su%%!ss
#&o0
*ou&
t,+!ts

WHY THOSE WITH LESS TALENT TEND
TO BE MORE SUCCESSFUL


HOW TO OVERCOME NEGATIVE
BELIEFS
AND TRANSFORM YOUR LIFE

The greatest truth is that most truths are
myths 8lfa =oning

4eliefs shape every !o!ent of our lives. $hey
tell us what we can or can-t do in spite of our
natural capacity. $hey indoctrinate us# li!it us
and even divide us. $hey also elevate us# unite
us and inspire us. $here are personally "eliefs
such as ;' a! a poor learner# ' a! "rilliant
dancer# ' can-t eat por( etc and there are
co!!on or popular "eliefs such as ;<onday
!ornings are terri"le# !oney !a(es the world
go around# the strongest survive# don-t show
o. etc. +o!e are productive and so!e
unproductive= so!e have positive e.ects on
our lives and others the exact opposite. 6e
choose our "eliefs unconsciously for the !ost
part and in turn our "eliefs a.ect our choices.
$hey have the power to help us !a(e positive
choices or the power to !a(e negative
choices. 6e all possess the capa"ility to !a(e
choices that e!power us yet so !any of us
due to negative "eliefs# which we choose#
never tap into such a resource.

+o what are "eliefs/ 4eliefs are a sense of
certainty a"out so!ething. $hey are not
truths# !erely theories which we e!"race as
truths. 'f you "elieve you-re intelligent# you
are saying that you are certain# according to
your theory of intelligence# that you are
intelligent. 0ou are saying that you possess
enough certainty to accept that you are
intelligent. @erhaps the teachers in school and
the children around you told you that you
were intelligent. @erhaps you are a high
achiever or you can grasp new ideas and
concepts very 7uic(ly. $hese serve as
references which help to strengthen your
conviction in your "elief. Also# your internal
representations such as your internal feelings#
i!ages# and descriptions of your ;intelligence-
"elief !aintain your conviction in your "elief.
0our internal representations and references
then help to create "ehaviours which support
your "elief. $hese "ehaviours then act as
references helping to !aintain the cycle of
your "elief and "ehaviour. +o# "eliefs are
!ade up of references which we accept and
internal representations. 6hat does this
!ean/ 't !eans that our "eliefs are !uta"le.
0es# we can change the! in the sa!e way we
created the!.

$he truth is we choose our "eliefs consciously
or unconsciously. 6e choose to "elieve we are
s!art and we choose to "elieve we are du!".
6e use external references to :ustify the
"eliefs we hold and use internal
representations in our !inds and "odies to
create and !aintain the!. $hin( a"out it# if
so!eone "elieves ;' a! stupid- they refer to
the references they have accepted such as
;adults told !e ' a! stupid-# ;' failed !y
exa!s-# ;' don-t (now what to do in life-# ;'-ve
!ade a lot of !ista(es-# ;' do not possess a
good voca"ulary-. )ach of these serves as a
:usti,cation for the person-s ;' a! stupid-
"elief. $hen that person will represent ;' a!
stupid- in their !inds in a speci,c way. $hey
!ay see an i!age of the!selves as s!all#
worthless and wea(. $he i!age !ay "e dar(#
unclear and static. $hey !ay tal( to
the!selves in a forceful# negative# loud tone.
$hey !ay feel unco!forta"le or tense in a
certain area of their "ody and use speci,c
facial expressions and gestures to represent
how the "elief feels. $he references and
internal representations then support
"ehaviours which help the person to further
support his or her "elief that heAshe is stupid.
As long as they allow these "ehaviours and
thought processes to continue then so does
their cycle of negative "elief and "ehaviour.

)nviron!ent# culture and fa!ily are the
catalyst for !uch of the "eliefs we possess
today. $hey are the ,rst references that we
e!ploy to develop our earliest and so!eti!es
!ost deepest "eliefs. $here was a Tesuit
saying ;Give !e your child for the ,rst seven
years and heAshe will "e a Tesuit for life-. $his
clearly exe!pli,es the power of our early
inBuences on our lives. 'f we grow up in a
positive# aKuent environ!ent our "eliefs are
shaped "y the "ehaviours and "eliefs held "y
those who live in that environ!ent. 'f we
grow up in a negative and deprived
environ!ent our "eliefs and attitudes are
shaped "y the "ehaviours and "eliefs held "y
those who live in that environ!ent. 6hat does
this !ean/ 't !eans you are a product of your
environ!ent and conditioning. 5or those of
you who have children or are planning to have
children this is i!portant to understand. 6hat
(ind of environ!ent will you allow your
children to "e raised in/ 6ill it "e an
environ!ent which helps the! to develop
positive and productive "eliefs/ 6ill you help
your children to see# hear and experience
things which help the! to "uild references
and "eliefs that tell the! what they can do
and "e rather than cannot/

%espite our environ!ent# experiences and
social conditioning fortunately our "eliefs are
not static and ,xed. 6e do not have to accept
the "eliefs of our parents# culture or
environ!ent if they li!it and hinder our
growth. 6e do not have to "elieve that we are
lesser# stupid# failures# ignorant or una"le. 6e
can change our negative "eliefs and replace
the! with !ore positive ones. 6e can also
increase the intensity of our positive "eliefs
also. Changing "eliefs is so!ething we all do
at so!e point in our lives al!ost
auto!atically. As children you !ay have
"elieved in +anta Claus# the tooth fairy#
!onsters or other things that you now
consider as false. @eople in )urope used to
"elieve that the world was Bat. @eople didn-t
"elieve that !en could By until the 6right
"rothers "uilt planes that Bew. $he 6right
"rothers chose to "elieve that they could
create a !achine that Bew well "efore they
had any references to support their "elief. 'n
the future new inventions and scienti,c
"rea(throughs will force us to change existing
"eliefs and e!"race new ones.

'f we (now how "eliefs are created and
!aintained then we (now how to change
the!. 5irstly# we can ta(e a li!iting "elief
such as ;' a! stupid- and "egin to play with it.
6e can wea(en its negative e.ect on our lives
"y 7uestioning the "elief. 6e can use the
following 7uestions to challenge the "elief&

6hat is the use of holding this "elief/
How does this "elief hinder !e fro!
achieving !ore success in !y life/
6hat would happen if ' stopped "elieving in
this "elief/

<r H# the person who "elieves ;' a! stupid-
holds on to the "elief as it protects hi! fro!
experiencing failure# e!"arrass!ent and
re:ection. 't prevents hi! fro! feeling the
e!otional pain of disappoint!ent#
e!"arrass!ent and re:ection. However# this
"elief seriously hinders hi! as it prevents hi!
fro! ta(ing ris(s# and learning new things
which in turn stops hi! fro! growing#
i!proving hi!self and experiencing new
things. 'f he were to stop "elieving ;' a!
stupid- his world and life would i!prove
exponentially. He would learn new s(ills and
infor!ation# !eet new people# "e open to new
opportunities and prove to hi!self that he is
far greater than he thin(s. He would create a
!ore positive "elief a"out hi!self that would
help hi! grow and i!prove.

+econdly# we can wea(en the references
which support the "elief "y challenging the!
using refra!ing. 2et us use the exa!ple of
the person who "elieves he is stupid. 2et us
exa!ine how we can help hi! to overco!e his
li!iting "elief. <r H "elieves that he is stupid
"ecause his parents and "rothers constantly
told hi! ;you are stupid- while growing up. He
also failed !isera"ly in school and did not
co!plete high school. He possesses a poor
co!!and of the )nglish language. $hese
references support a nu!"er of negative
"ehaviours which help to support his "elief.
He ,nds it di.icult to co!!unicate with
people he considers !ore intelligent. He
avoids responsi"ility at wor(. He has avoided
all atte!pts to attend sta. training which
involves reading and writing. He descri"es
hi!self as shy and hu!"le.

6e will loo( ,rstly at the earlier references
which helped hi! to create his negative
"elief. $he ,rst reference is ;everyone thin(s '
a! stupid "ecause !e!"ers of !y fa!ily
constantly told !e so. His parents and
"rothers state!ents are ine.ective
descriptions. $here is a di.erence "etween
acting stupidly and "eing stupid. +tupid is not
a person-s "eing. @eople are not stupid for
twenty four hours in a day. $heir ine.ective
descriptions are "ased on co!parison not
fact. +tupidity is di.erent in the !inds of
di.erent people. 'ntelligence in the !ind of a
nuclear physicist is di.erent fro! that of a
+aharan no!ad.

$he second reference ;' have a poor standard
of education and struggle to read-. A poor
standard of education does not !ean that one
is stupid it !eans that one has a poor
standard of education. $he solution for <r H
is to ,nd e.ective study !ethods so he can
i!prove his standard of education. <illions of
individuals# who had little or no schooling#
have educated the!selves to the highest
standards. 'f <r H too( responsi"ility for his
success he could surely i!prove his standard
of education.

$he ,nal reference ;he has a poor co!!and
of the )nglish language-. A poor co!!and of
the )nglish language li(e a poor standard of
education can "e resolved through study and
deter!ination to i!prove. +o!e of the
greatest orators and writers of the )nglish
language possessed a poor grasp of )nglish in
their youth. 'f <r H pays attention to our
7uestions and addresses his ine.ective
references "y i!proving his education and
(nowledge of the )nglish language# and no
longer accepts his parent-s false description
of his "eing then his actions would also
change. His new# positive "ehaviours would
then support a new# positive "elief a"out his
intelligence. $his would also lead to <r H
descri"ing his "eing !ore positively# for
exa!ple ;' can learn and achieve-. Choosing
positive references "uild positive "eliefs
which in turn result in positive "ehaviours
which create positive results which then
create !ore positive references.

$hirdly# we can help <r H to change his
negative "elief "y uncovering how he
represents it internally. 5or exa!ple# <r H
represents his negative "elief ;' a! stupid- as
a close up# still "lac( and white i!age of a
little# fearful !an sat on a concrete Boor in a
corner of a s!all# cold dar( and da!p roo!.
His inner voice shouts in a strong# loud#
loathing and "elittling tone ;you are an idiot-.
He feels a heavy "urden in his head. He sighs
and frowns in disgust. $his is <r H-s internal
representation of his negative "elief. 6e will
now help <r H to change his internal
representations "y ,rst challenging hi! to
change his i!age of his "elief. 5irstly# we test
the intensity of his "elief "y getting <r H to
!ove the i!age further away in his !ind as to
wea(en its intensity. He will also fade the
i!age so it is vague and unclear. $his should
wea(en the intensity of the "elief. $ry it
yourself with a negative "elief that you want
to change.

ext# we will help <r H to change the pitch
and speed of his inner voice. He will increase
the pitch and speed of his voice. 6e get hi!
to notice how good it !a(es hi! feel. '!agine
a high pitched voice shouting rapidly ;you are
an idiot- would you ta(e it serious/ ' did this
with a client who could not stop laughing
when he increased the pitch of his inner
voice. As this client "egan to laugh at his
for!er negative "elief he realised that fro!
that point onwards that his negative "elief
would no longer e.ect as it had done for so
!any years. He no longer too( the thought
serious which lead to a new "elief and
"ehaviours. $his exercise practiced a few
ti!es is a powerful way to retrain your !ind
to wea(en negative "eliefs and help create
new positive "ehaviours and "eliefs.

5inally# we can challenge <r H to do
so!ething to prove to hi!self that his "elief is
false. *ne of the solutions to overco!ing
negative "eliefs is through action. 'f so!eone
does so!ething greater than their li!iting
"eliefs they will destroy the old negative
references. $his will open the door to create
new positive "eliefs "ased on new positive
references. 5or exa!ple# ' (now a young lady
who! ' will call <aria. +he is a talented
graphic designer. +he produces so!e great
stu.. +he is very professional and produces
very creative designs to a high standard. 3ntil
recently# she did not charge even half the rate
that !ost professional graphic designers
charge. 6hy/ +he did not "elieve that clients
would pay her the going rate for her services.
Cra8y isn-t it/ 0es# "ut that is the e.ect that
negative "eliefs have on people. <aria
allowed her "elief to tell her that she is worth
far less than she deserves. +o she acted
accordingly. 'f <aria decided to ta(e a ris(
and charge !ore for her services she would
"e a"le to test the validity of her "elief. ' have
done this with a nu!"er of di.erent people
over the years. ' would challenge their "elief
"y inviting the! to ta(e a ris( and step
"eyond their li!iting "elief. )very single one
was a"le to do it thus creating new references
for the!selves. <aria decided to raise her fee
"y a few pounds. 6hat happened/ +he
continued to receive her existing custo!ers
and a lot of new custo!ers. 6hy/ $he existing
custo!ers (new they were receiving an
excellent service for peanuts and the new
custo!ers thought her prices were
reasona"le. %oes she have new references
that can support her new "elief/ *f course
she does.

Re!e!"er you don-t have to live with
negative "eliefs or accept the "eliefs of
others. 0ou have the choice and power to
change the!. $a(e charge of your life "y
ta(ing charge of the "eliefs you allow to
control you. +tart to day and create "eliefs
that help you to achieve what you want.


HOW TO OVERCOME NEGATIVE BELIEFS
AND TRANSFORM YOUR LIFE

E2!&%is! 6 : C$,++!-i- /!+i!#s wit$
.&o1o%,ti1! Iu!stios
$a(e a li!iting "elief such as ;' don-t (now
enough# ' a! not good# ' a! ugly# ' a! a
failure# ' cannot wor( well on a <onday
!orning- and use the following provocative
7uestions to challenge it=

6hat use is their "elieving in such a li!iting
"elief/
How does this "elief hinder !e/
6hat would happen if ' stopped "elieving
this/
6hat would happen to a successful person if
heAshe "elieved this/

E2!&%is! 9 : C$,++!-i- &!#!&!%!s
'n this exercise you will choose a li!iting
"elief and write down what references you
use to validate its existence. $hen ran( each
reference in the order of the strongest
reference ,rst. $hen challenge the validity of
each reference "y 7uestioning the!.
Re!e!"er the references are !erely
generalisations and generalisations and not
truths.

)xa!ple
Li0iti- B!+i!# : I ;ust %,Bt #o%us
R!#!&!%! C$,++!-!
<y !ind
wanders when '
study
<any people !inds wander. 'f
you train your !ind to focus
what would it "e li(e then/
Tust "ecause you !ind
wanders at ti!es does that
!ean you can-t focus. 0ou
have co!pleted college. 0ou
have 7uali,cations. 0ou !ust
have focused to achieve the!.
' have so !any
interests
0ou can have !any interests
and still "e focused. 6hat
would happen if you si!ply
prioritised and focused on
your !ost i!portant
interests/
' don-t
co!plete
anything
0ou co!pleted school and
college1 0ou co!plete tas(s at
wor(1

Li0iti- B!+i!#
R!#!&!%! C$,++!-!

E2!&%is! 9 : C$,-i- su/0o',+iti!s
'n this exercise we are going to loo( at the
three !a:or ways we represent our "eliefs i.e.
visually# (inaesthetically and auditory Ni!age#
sound# feelingO and how we can use the! to
wea(en negative "eliefs. 'f you are !ore of a
visual person ;' see what you !ean- then you
!ay ,nd it is very easy to change a visual
representation of your "elief and achieve
results 7uic(ly. 'f you are !ore of an auditory
person ;' hear what you-re saying- then you
!ay ,nd it is very easy to change an auditory
representation of your "elief and achieve
results 7uic(ly. 'f you are !ore of a
(inaesthetic person ;' feel you- then you !ay
,nd it is very easy to change a (inaesthetic
representation of your "elief and achieve
results 7uic(ly.

$a(e a li!iting "elief such as ' can-t do E.# '
a! failure atE $hen exa!ine the
su"!odalities of the "elief. As( yourself& what
does it loo( li(e/
's it "right# "ig# colourful# and close up# 3%/ 's
it dar(# s!all# "lac( white and far way/ %o
you experience it as if you are there or do you
see it as if you are watching it outside of your
self/ 6rite down and record what you see.
*nce you have written down as !uch detail as
you can. $hen go "ac( to the i!age and
change the su"!odalities. 'f you have a
strong li!iting "elief which is "right# close
up# intense and 3% in your !ind then change
the su"!odalities of the i!age. <a(e the
i!age dar(er= less clear# "lac( white# 2
di!ensional and !ove it further away. 0ou
!ay notice that the e.ect of the "elief is
wea(ened. <oving an i!age further away and
!a(ing it dar( and vague usually wea(ens its
e.ect. 2i(ewise ta(ing an i!age which is dar(
and vague and !a(ing it vivid and "right
increases its e.ect. $his is very useful when
you want to increase the i!pact of a positive
"elief.

ow as( yourself& what does the li!iting
"elief feel li(e/
%oes it feel strong# solid# war!# intense and
pleasant/ %oes it feel wea(# cold# dull# tense
and unpleasant/ 6rite down and record what
you feel. *nce you have written down as
!uch detail as you can. $hen recall the
feeling and change the su"!odalities as you
did with the i!age. $he !ore intense the
feeling is the stronger the e.ect of the "elief.
$he wea(er the feeling is the wea(er the
e.ect of the "elief. A wea( "elief !ay feel
wea(# cold and te!perate. A strong "elief
!ay feel powerful# overwhel!ing# concrete
and deep rooted.

5inally as( yourself& what does the li!iting
"elief sound li(e/
%oes it sound loud# deep# slow# rough/ 6here
is the sound co!ing fro!/ %oes it sound high
pitched# soft# fast and sweet/ 'f you have a
strong li!iting "elief which says ;you-re
useless- in a loud# strong# co!!anding voice
change the su"!odalities so it says the sa!e
thing in a high pitched# soft tone# rapidly. A
soft# high pitched voice which says things
rapidly has a !uch wea(er e.ect than a
strong# loud# co!!anding voice.
@lay with your li!iting "eliefs and have fun
tearing the! apart. 6rite down how you feel
having wea(ened their e.ect.
???????????????????????????????????????????????
???????????????????????????????????????????????
???????????????????????????????????????????????
???????????????????????????????????????????????
???????????????????????????????????????????????
???????????????????????????????????????????????
???????????????????????????????????????????????
???????????????????????????????????????????????
???????????????????????????????????????????????
???????????????????????????????????????????????
???????????????????????????????????????????????
???????????????????????????????????????????????
???????????????????????????????????????????????
?????????????????????????

E2!&%is! < : Do so0!t$i-
'f you have a "elief that ;' cannot dance- ta(e
dance lessons. 'f you have a "elief that ;' a!
ru""ish at pu"lic spea(ing- ta(e lessons.
6hatever li!iting "eliefs you have challenged
the! "y ta(ing action to prove that the "elief
is not true. Action will destroy the "elief and
give you new positive references to support
!ore positive "eliefs. Have fun with this
exercise.
BELIEF CYCLE



CHANGING NEGATIVE BELIEFS


HOW SELF LOVE CAN HEL( YOU TO BE
MORE SUCCESSFUL

1e said ' am damn good after achieving
another award for e%cellence and she
responded youre so arrogant! 1e responded
8m ' not good at what ' do 4he replied,
very good, but you dont have to boast about
it! 1e responded, ' have no problem with
self praise! <o you 8 Carmichael

' would li(e to as( you a very serious
7uestion. %o you truly love yourself/ *r do
you cringe when as(ed such a 7uestion/ Are
you conditioned to "elieve that self>love is
so!ething negative and should "e avoided in
case you "eco!e too self>a"sor"ed/ ' laugh
when people say ;you love yourself or that
person loves his or herself- as if people don-t
have the right to love the!selves. 't is sad
that !any people feel e!"arrassed to
cele"rate their successes and talents due to a
co!!on "elief that tells the! they should "e
hu!"le and refrain fro! self>love. 't is cra8y
that !any of us are taught fro! a young age
not to voice our success or display our
con,dence in our a"ilities. 6e are frowned
upon if we tell ourselves that we are great#
intelligent or char!ing even though they are
authentic descriptions. <any of us have lost
our self con,dence and inner "elief in the
7uest to appease the insecurities and low self
estee! of others. $hose who have
experienced a"use whether ver"al or physical
in their youth and not sought help tend to lac(
an even greater a!ount of self love. $hey !ay
descri"e the!selves in the !ost negative of
descriptions and even loath their very "eing
due to the negative i!pact of the a"use they
experienced. <any of us are so scared to "e
la"elled as arrogant# or in love with ourselves
"y the fearful people around us. +o we
sacri,ce "eing the person we truly would love
to "e to confor! to co!!on ignorance. $he
few who do not care a"out the la"els or views
of the ignorant around the! live a life of
success and happiness in the na!e of so>
called arrogance and self love.

$hin( a"out this# the !ore you love yourself
and cele"rate it# the greater the level of self
estee! and the !ore con,dence you possess.
@eople with con,dence and a high level of self
estee! are !ore content# happier and
successful than those who lac( con,dence
and self estee!. 'f you love yourself you
"elieve in yourself. +elf "elief is a powerful
force to possess if you want to "e successful
in any area of your life. @eople with high
levels of self love don-t rely on others for
recognition and a.ection. $hey have a
su.icient supply of self>love to live their lives
happily without feeling that they !ust "eg
others for attention. 6hile others with low
self estee! envy the! and !oc( the! they
continue to harvest their inner ,elds of love
and si!ply laugh at the envious around the!.
$hose who possess a deep sense of self love
are not victi!s of the cattle !entality as they
possess the con,dence and independence to
follow their own "eliefs and ideas. @eople with
a deep sense of self love and con,dence have
a wealth of love and e!otion to share with
others. @eople with a strong sense of self love
tend to develop strong relationships with
others and possess a strong sense of e!pathy.

+trong sense of authentic self love C strong
display of authentic love of others

@eople with a low sense of self love unli(e
their con,dent counterparts rely on others to
"oost their egos and self estee!. $hey
struggle e!otionally if they do not receive
recognition fro! the crowd. $hey are needy
and e!otionally dependent on the "ehaviours
of others. $hey have not developed the inner
foundations that will support a strong sense of
self love. $hey ,nd it strange to praise or
"elieve in the!selves unless they are
sanctioned "y others. +uch people are
descri"ed as needy individuals. @eople tend to
,nd people that exhi"it neediness as
unattractive and even annoying. @artners in
relationships ,nd a needy partner as
exhausting and lecherous. $hey consider the!
wea( and pathetic and even a "urden. +uch
people despite their inner talents and s(ills
tend to live a life of !ediocrity# as their low
self estee! and need for external recognition
stops the! rising a"ove their crippling
co!fort 8one of hu!ility and !ediocrity. +uch
people also tend to struggle to show a strong
sense of unconditional love and a.ection due
to their lac( of self of love. +uch e!otional
traits can "e detri!ental in inti!ate
relationships and even in "usiness
relationships where a deep sense of e!pathy
and understanding !ay "e needed "etween a
!anager and e!ployee.

6ea( sense of authentic self love C 6ea(
display of authentic love of others

Another sign of low self estee! and lac( of
self love !anifests itself in people who display
a lac( of self worth. <any of us in spite of our
achieve!ents and success exhi"it a lac( of
self worth. ' have !et "eautiful# intelligent
wo!en who due to their low self worth are
single and feel lonely and depressed. $hey
actually "elieve that they are not worthy of a
7uality relationship. $hey do not "elieve that
they can attract the right person into their
lives as they "elieve they are not worthy. '
(now successful !en who are char!ing and
articulate who "elieve they are not worthy of
association with certain wo!en. $hey "elieve
that association with those wo!en is "eyond
the!. *ne !an stated ;those wo!en are not
in our league-. $here are others who will not
spea( to people as their low self worth tells
the! that it is not possi"le. 2ow self worth is
detri!ental if you want to i!prove the 7uality
of your life. 2ow self worth will hinder your
a"ility to !a(e new friends# !eet potential
partners# create !ore wealth and experience
so !uch !ore if you do not overco!e it. 0ou
are worthy of whatever you "elieve you are
worth. $he funny thing is that we are far
greater than we thin( we are so therefore we
are far !ore worthy than we thin( also. 'f you
"elieve you are worthy of the "est people will
sense that you are worthy of the "est and
treat you accordingly. +o increase your self
worth "y loving yourself !ore.

2et !e !a(e so!ething clear. $here is
nothing wrong with loving yourself or
developing strong sense of self "elief. 't is
healthy. 6hat is unhealthy is when you follow
the pac( !entality of low self>estee! and
deny your greatness in the na!e of hu!ility.
$here is no virtue in "eing hu!"le if it
inhi"its you fro! loving you. $here is nothing
wrong with self>love. 'f you want to "e !ore
successful in your relationships with others
and in life in general then you need to "egin
to love and appreciate you !ore. $he
A!ericans see! to "e far "etter at this as a
nation than the 4ritish. $hey cele"rate and
!a(e (nown their achieve!ents. $hus they
have stronger sense of self worth and
con,dence allowing the! to do and achieve
!ore. %o you tell yourself ;' love you/- +o!e
societies see! to scorn and !oc( self love
unli(e the A!ericans and 'talians who see!
to laud it. ;6ho do you thin( you are/- is the
popular 7uestion that people with low self>
estee! as( people who display self>love. $hey
laugh at others who wal( with a strong sense
of con,dence and self>love while they disli(e
the!selves. 2ove yourself you lova"le Ho!o
sapiens1 0ou need it1

'f you su.er fro! low self estee! and lac( of
self love start learning how to love yourself
!ore# ,nd things to li(e a"out yourself and
cele"rate "eing you. How !any things could
you cele"rate a"out yourself today/ @erhaps
you are ,t and healthy. @erhaps you are
char!ing# funny# sexy# intelligent# e!pathetic#
a good coo(# highly creative or !entally
strong and resilient. o !atter how negative
a person-s past experiences !ay have "een
everyone has so!ething that they can
cele"rate or "e proud of and love. Lill years of
negative conditioning with self love. $he !ore
inner love you possess the !ore love you can
o.er. 2ove is a powerful e!otion. 2ove
con7uers all. $he !ore love you possess
within# the !ore people are attracted to you
and the easier it is to create rapport with
others. $he !ore you focus on increasing your
sense of inner love the happier and !ore
content you will feel. <ore love in your life
will i!prove your health and con,dence.
Allow yourself to experience love. +tand in
front of the !irror# on a !ountain or where
you feel co!forta"le and shower yourself with
self love. Re!e!"er a ti!e when you felt a
strong feeling of love and hold that feeling.
)xpand it "eyond your "ody. $ry to hold that
feeling as long as you can. 'f you feel the
feeling "eco!ing wea(er stop and then do the
exercise again. $he !ore you do it the easier
it will "eco!e to access powerful states of
love. How could such a si!ple exercise
i!prove your life/ '!agine what it would "e
li(e to have a deep sense of self love and
inner self "elief now. How would that feel/
How nice would it feel to possess such a
strong sense of self "elief that you !ade you
feel that you could do anything and "e
successful. 6ell you can# if you focus on
"uilding a deep sense of self love within# now.


HOW SELF LOVE CAN HEL( YOU TO BE
MORE SUCCESSFUL

E2!&%is! 6 : List *ou& .ositi1! Iu,+iti!s
5ind things to li(e a"out yourself. 't !ay feel
unco!forta"le praising yourself if you have
"een lead to "elieve that self>praise is
tanta!ount to arrogance. @lay1 Have fun with
the idea of self>praise. <a(e a list of all the
positive 7ualities that you "elieve you possess
or that others around you !ay have
!entioned.

)xa!ple
M* .ositi1! Iu,+iti!s, ,tt&i/ut!s
' a! a good coo(
' a! handso!e
' a! highly creative
' a! intelligent
' a! lova"le
' a! uni7ue
' a! cool

M* .ositi1! Iu,+iti!s, ,tt&i/ut!s


E2!&%is! 9 : I0,-i! w$,t it wou+' /! +i4!
i# *ou +o1!' *ou&s!+#
'!agination is a powerful tool and a great aid
to help you to experience positive e!otions
whenever you need the!. '!agine what it
would "e li(e to "e a person who had a deep
authentic sense of self love. $o "e so!eone
who is co!forta"le with his or her authentic
self. +o!eone who loves his or her self
without a concern of what negative people
around hi! or her would thin(. '!agine how
nice it would "e to love your self
unconditional/ 6hat would you do di.erently/
How would interact with people/ 6hat would
you achieve/ 6here would you "e/ How !uch
"etter would your life "e/ %o this daily for ten
!inutes for a wee( and notice any positive
e.ects. $his is a si!ple put powerful exercise
and !ay cause you to see your life fro! a
whole new perspective and in a !ore positive
way.

E2!&%is! < : As4 , su%%!ss#u+ .!&so w$,t
$!>s$! t$i4s o# $is>$!&s!+#
'f you (now so!eone who is highly successful
in are of his or her life. As( the! what they
thin( of the!selves. *"serve how they
descri"e the!selves. %o they love
the!selves/ %o they praise their s(ills#
(nowledge or experience/ *nce you have
ascertained the infor!ation co!pare their
description of the!selves with your
description of yourself. )xa!ine the
di.erence. As( yourself what if you were to
use the successful person-s description to
descri"e yourself/ %o it and notice how you
feel/ 'f you ,nd it strange# due to years of
negative conditioning# '!agine yourself as
that person and use their description to
descri"e the new you and notice how it !a(es
you feel. 't can have a powerful e.ect.

E2!&%is! = 7 A3i&0,tios
A.ir!ations can "e a powerful yet easy way
to "oost yourself estee! and self worth.
4elow are two a.ir!ations that you can chant
to yourself daily.

' love !e# ' cele"rate !e# ' honour !e# '
praise !e for ' a! worthy of love# ' a! worthy
of praise and worthy of the highest honour.

' a! greater than ' i!agine# ' love who ' a!# '
a! con,dent in !yself
HOW THE LACK OF SELF LOVE CAN
DESTROY YOUR SUCCESS



HOW SELF LOVE CAN HEL( YOU TO
ACHIEVE SUCCESS

HOW (EO(LE FAIL @UICKLY ) WHAT
YOU CAN LEARN FROM FAILURE

'f you want to fail ,ust do the opposite of
someone successful L 3azi

As strange as it !ay sound another way to
learn how to "eco!e !ore successful in life is
to understand why and how you fail and then
do the opposite. ' re!e!"er when ' would
achieve !ini!al success due to !y lac( of
focus and !ultiple interests. ' would do too
!any things at the sa!e ti!e and therefore
achieved very little success. $he answer was
si!ple. 'f ' exerted the sa!e a!ount of e.ort
and discipline focused on one goal ' would
achieve a lot !ore success. +o ' did and
achieved so !uch !ore success than ' had in
the past.

A successful lecturer who had spent his
teenage years and early adulthood s!o(ing
!ari:uana and living o. the state transfor!ed
his life "y following the principle of ;doing the
opposite-. *ne afternoon# while on a "us he
was captivated "y a conversation "etween a
for!er ho!eless# crac( addict and young
tra!p. $he for!er drug addict during his
discussion with the tra!p told hi! how he
had transfor!ed his life after a near death
experience on the streets. He was attac(ed "y
a tra!p that sta""ed hi! in a dispute over
sleeping space. 2uc(ily# a pedestrian saw the
then drug addict "leeding and called for an
a!"ulance. 6hile recovering in hospital the
ho!eless drug addict decided that the
unfortunate attac( was a "lessing in disguise
and a sign for hi! to transfor! his life. He
decided having spent his last ten years as a
ho!eless drug addict who "elieved he was a
failure he would now do the opposite of
everything he had done in the past. He vowed
to ,nd a ho!e# stop drugs and "eco!e
independent. 6ith the help of a case wor(er
he entered reha" and overca!e his drug
addiction. He then found a s!all Bat and
e!ploy!ent in a card "oard "ox factory. )ven
though the :o" was not ideal it was the
"eginning of a new life. He used so!e of his
wages to attend college and receive an
education. $wo years later he had "eco!e a
!anager in the factory due to his hard wor(
and discipline. 5ive years later he had
7uali,ed as an accountant and "ought a new
ho!e. He said his life changed when he
decided to do the opposite of what he had
done for the past ten years. $he tal( "etween
the refor!ed drug addict and the tra!p
touched the young !an so !uch that it would
transfor! his life. He vowed as the refor!ed
addict did to transfor! his life and do the
opposite of what he had done for the last
seven years. He enrolled on a college course
and stopped s!o(ing !ari:uana. He "egan to
exercise in order to "eco!e ,t and found a
part ti!e :o". He would go on to excel in his
studies and achieve honours at a prestigious
university and ,nally found his vocation as a
lecturer. 4y doing the opposite the for!er
procrastinator found success.

'f you want to know how unsuccessful you
are look at what you dont do, its simple

+o the easiest way to ,nd success is to do the
opposite of what isn-t wor(ing. $he following
is a list of unsuccessful traits and ha"its
which if adhered to will decrease the 7uality
of your life. 'f you ,nd that you follow si!ilar
"ehaviours# actions and "eliefs and want to "e
!ore successful then !y si!ple advice is to
do the opposite.

U.&o'u%ti1! t&,its, /!$,1iou&s ,'
/!+i!#s

+it on your "otto! and don-t act proactively.

%on-t act with tenacity and perseverance.

%o not push "eyond your co!fort 8ones.

Act fearfully# live in the shadow of fear#
"eco!e fear-s slave.

Hold grudges# store years of anger.

Have no faith in yourself or your a"ilities.

%o not i!prove your (nowledge.

Have no goals and no plans.

6ait for opportunities to appear# you will "e
waiting until death.

Associate with ti!e wasters# negative#
!ediocrity lovers they will !a(e sure that
they hinder your success.

%o not focus on the positive things in life=
focus on the negativity around you.

%o not use your natural talents to achieve
your drea!s.

%o not accept di.erence or respect others
opinions and views

2ac( self>con,dence and the will to "e
successful.

%o not "eco!e a person of value.

)xpect so!ething for nothing. %onRt plan to
wor( very hard# if at all# and "e sure to avoid
long hours of wor(.

Act on poor advice.

%o not see( to do your "est and do even
"etter than that.

%o not listen to others and do not respect
their views.

Act the victi! and use self>defeating
voca"ulary such as ' cant!

5ollow irrelevant infor!ation.

)xpect so!ething for nothing.

%o not love yourself or love others.

5ocus on !any di.erent things at the sa!e
ti!e.

%o not see( to "etter ways to continually
i!prove your life# "usiness# relationships etc.

%o you possess any of the a"ove traits/ 'f you
do have a nu!"er of unproductive or negative
traits then vow to do the opposite and
transfor! your life. Re!e!"er the opposite of
those negative actions# ha"its and thoughts
are those positive actions# ha"its and
thoughts. $he opposite of procrastination is
productivity. $he opposite of distraction is
focus. $he opposite of ignorance is wisdo!.
$he opposite of fear is love. 3se the power of
doing the opposite today to "eco!e !ore
productive and successful.

HOW (EO(LE FAIL @UICKLY ) WHAT
YOU CAN LEARN FROM FAILURE

E2!&%is! 6 : List *ou& !-,ti1!,
u.&o'u%ti1! $,/its, t$ou-$ts ,'
/!$,1iou&s
$hin( a"out those ha"its# "ehaviours and
"eliefs that !ay li!it your success. 'f you are
not achieving the level of success that you
"elieve you deserve then list your daily
thoughts and "ehaviours and as( yourself
whether they are productive or unproductive.
4e honest. $hose that you deter!ine as
unproductive list their opposites and write a
plan of how you will co!!it to following the
productive "ehaviours# "eliefs or actions.

)xa!ple
B!$,1iou&
B!+i!#
H,/it
(&o'u%t
i1!
U.&o'u%
ti1!
O..osit! (+, o#
,%tio
@rocrastina
tion
@roductivit
y
6a(e up
two
hours
earlier#
wor(
four
hours
!ore#
study a
new
s(ill
Argue with
those who
disagree
3nderstan
ding
others
+ee( to
underst
and
other
points of
view
and ,nd
!iddle
ground
5ocus on
!ultiple
interests
5ocus on
one thing
Choose
an
i!porta
nt goal
and
focus on
it until
co!pleti
on
HOW (EO(LE FAIL @UICKLY AND WHAT
YOU CAN LEARN FROM FAILURE


WHY (ERSISTENCE IS THE KEY TO
YOUR SUCCESS

Continuous e(ort not strength or intelligence
is the key to unlocking our potential
8 Carmichael

A young !an with very little (nowledge of the
printing industry decides that he wants to
open a s!all printing ,r!. 'n spite of a lot of
co!petition fro! !uch larger and !ore
esta"lished printing ,r!s he is ,r! in his
"elief and focus that he can "e :ust as
successful as they are. His client "ase is s!all
and his pro,t !argins for the ,rst few years
!ini!al. %espite the extre!ely long hours#
the nu!erous set"ac(s and the s!all a!ount
of pro,t earned# he continues to "uild his
"usiness when !ost would have given up.
After ten years and nu!erous set"ac(s and
failings the young printer now !ore
experienced# running a !ore pro,ta"le
co!pany with a larger client "ase# decides to
ta(e a "ig ris( and expand. 'f he !iscalculates
he could end up in huge de"t and even
"an(rupt. 'f he calculates correctly he could
"e highly successful. 4eing a hardwor(ing
and focused young !an he had no intention of
failing# he had co!e too far now. 5ortunately
for hi! this would "e the decision that would
ta(e hi! closer to achieving his goal ;to
"eco!e a successful and respected printer
with a regular custo!er "ase fro! large
"usinesses-. He has now achieved his goal and
pro"a"ly has !uch higher aspirations for the
future of his "usiness. 't too( hi! nearly
twelve years to achieve his goal. How !any
people spend twelve !onths dedicated to
achieving their goals/

<any of us follow the ,rst golden rule of this
"oo( ;we get up- however we then fail
!isera"ly on the next golden rule ;stay up-.
ow it is not enough to start doing so!ething
and then stop otherwise you will never
achieve anything in life. $here are nu!erous
people in )urope and other parts of the world
that "egan to learn how to drive yet cannot or
do not have a licence. 6hy/ $hey started "ut
did not continue until they reached their goal.
'f you want to "e successful at anything it is
incu!"ent that you (eep !oving forward no
!atter how !any o"stacles# di.iculties or
set"ac(s you face.
The successful man is like a
vulture he continues searching until
he .nds success $ >e(rey

'f you want to lose weight you have to
continue doing exercise and eating healthily
until you lose weight. $hen# you !ust
continue that regi!e in order to !aintain it.
<any of us see! to thin( that once the goal is
achieved that we can relax and "eco!e
co!placent. o# you cannot# success is a
continuous :ourney and only those who
continue to progress forward are rewarded.
$hin( a"out successful people in their ,eld of
wor(. $hey !ust continually update their
s(ills and (eep up with the latest infor!ation.
'f they do not then they will "e left "ehind and
fall in to the world of !ediocrity. How !any
great and s(illed people due to co!placency
have fallen fro! grace/ 5or!er successful
actors# lawyers# !usicians# artists and
"usiness people have (illed their careers due
to co!placency. 'f you want to fail then stop
whatever you have "egun1 'f you want to "e
successful the re!edy is to (eep !oving.
@ersistence# tenacity and deter!ination have
!ade so!e of the least acade!ic individuals
the !ost successful. 4ranson was not an
acade!ic genius at school however he is a
"usiness genius now. 6hy/ He is one of the
!ost deter!ined# focused and persistent
individuals on the planet. Have you ever
heard the 7uestion ;how do the ugly guys
always get the prettiest girls/- $hey tend to
"e the !ost persistent and deter!ined1 +o!e
of you guys would say that they are luc(y.

;@eople always call it luc( when you-ve acted
!ore sensi"ly than they have- Anne $yler

' (now a successful poet who has done very
well fro! writing and perfor!ing her poetry.
+he once said to !e that she did not thin(
that she was the !ost talented poet a!ongst
the !any poets with who! she had
perfor!ed. However# what she had that the
far !ore talented poets lac(ed was tenacity.
$hey lac(ed the attitude to (eep !oving in
spite of whatever o"stacles they would face
on the path to "eco!ing a success. +he said
!any talented poets after six !onths of trying
to !a(e a career in poetry would give up and
ta(e the easy route and wor( in a call centre.
+he# unli(e those poets# had focused on one
goal and with deter!ination and drive had
continued pushing forward until she achieved
her goal. How long did it ta(e for her to
achieve her goal/ Approxi!ately nine years1
+he is very proud of her achieve!ent and
loves her wor( and continues to i!prove. As
for those poets who gave up after six !onths#
they !ay never feel that sense of ful,l!ent or
achieve!ent having forsa(en their drea!s for
!ediocrity.

$he (ey to success is to push forward with
huge drive even though it !ay not appear that
your e.orts are "eing rewarded in the near
future. However# you !ust not allow the
desire for instant grati,cation or any other
negative distractions to ro" you of your
success. 0ou !ust act stu""orn in your 7uest
for success and say no to failure. 0ou !ust
de!and success and settle for nothing less.
0ou won-t stop "ecause you cannot stop.
)very set"ac( will ta(e you nearer to your
goal. 't too( $ho!as )dison over ten thousand
atte!pts "efore he and 2ati!er invented the
,la!ent. %id they give up/ o# they used
every failure as a guide until they achieved
their goal. <any of us give up after a few
atte!pts and delude ourselves in to "elieving
that we had wor(ed hard enough to no avail.
$he real truth is we acted li(e a "unch of
cowards and gave up after a few atte!pts.
$he path of success is the path of continuous
action even if it ta(es ten thousand atte!pts.

;+uccess does not grant its rewards to those
who fear failure "ut grants its rewards to
those who cele"rate it- )
+age

How !any of us get tough on failure and (eep
going when the tough gets going/ Jery few1
3ntil we e!"race our fears and charge at
the! with the courage and deter!ination to
overco!e the!# we will not progress. 't is a
part of life to experience o"stacles and
challenges. Re!e!"er this& no !atter how
!any o"stacles or challenges one encounters
in life none of the! are per!anent. 0ou shall
overco!e all of the! when you are persistent.
?ersistence rewards its devotees
handsomely 8 1ikmet

4eco!e a devotee of persistence and tenacity
and (eep !oving until you achieve your
drea!s. All forces !ust "ow to the !ost
persistent. 4eco!e a !aster of success with
your persistence.

WHY (ERSISTENCE IS THE KEY TO
YOUR SUCCESS

E2!&%is! 6 : How .!&sist!t ,&! *ou5
6rite down the na!es of at least ,ve people
who are less talented and less educated than
you are yet !ore successful. How persistent
are they on a scale of 1 > 10/ 6hat are they
doing that you do not do/ 6hat can you learn
fro! the!/

)xa!ple
(!&so (!&sist!%!
S%,+! 676F
W$,t ,&! t$!* 'oi-
t$,t *ou ,&! ot
'oi-5
W$,t %, *ou +!,&5
< D 2
Tones
X $hey are consistent#
they are extre!ely
deter!ined# they do
everything possi"le to
achieve their goals#
they are o"sessive
a"out their goals#
they do not rely on
others# they are
4e !ore persistent
4e !ore proactive
%evote !ore ti!e to
achieving !y goals
4e !ore independent

proactive
4arry Gills W He never gives up#
He doesn-t ta(e
failure seriously
He is always learning
He doesn-t focus on
negativity
He is a self starter
He is an excellent
networ(er
2earn to "e !ore
resilient
%on-t "eat !yself up
a"out failure
4e !ore positive# have
!ore fun
Rely less on others


(!&so (!&sist!%!
S%,+! 676F
W$,t ,&! t$!* 'oi-
t$,t *ou ,&! ot
'oi-5
W$,t %, *ou +!,&5

E2!&%is! 9 : List u%o0.+!t!' -o,+s
2ist the unco!pleted goals or ew 0ear
resolutions you !ade in past. 2ist the nu!"er
of atte!pts you !ade "efore you gave up.
6rite down what would have happened if you
had achieved your goal/

)xa!ple
Go,+ Att!0.ts
6 : 6FFF
W$!&! wou+' I $,1!
/!! i# $,' ,%$i!1!'
t$! -o,+5
2ose
weight
3 4e sli!!er# healthier#
happier
+et up
successful
"usiness
2 Happier# wealthier# own
!y own ho!e# have
!ore control over !y
life# feel a greater
sense of achieve!ent

Go,+ Att!0.ts
6 : 6FFF
W$!&! wou+' I $,1!
/!! i# $,' ,%$i!1!'
t$! -o,+5


WHY (ERSISTENCE IS THE KEY TO
YOUR SUCCESS



WHY ACCE(TING MEDIOCRITY
KEE(S YOU FEELING UNHA((Y AND
UNFULFILLED

;'f !ediocrity were a sin# it would truly "e an
arch sin indeed= it would have the !ost
distur"ing of punish!ents in the !ost
da!ning of environ!ents# 0es !ediocrity# how
' a"hor thee with such loathing disgust# thou
hath da!ned !any a soul# how sad it is that in
spite of thy wrath the world still cele"rates
and propagates thy soul destroying practice- '
Anthony

How ' hate !ediocrity1 'f you want to ,nd one
of the !a:or hindrance in your life loo( at
!ediocrity. 'f you want to change the 7uality
of your life for the "etter then this is one root
that you have to cut down i!!ediately1 'f you
want !ore success in life then you !ust "e
willing to push "eyond your ha"itual
"ehaviour and acceptance of !ediocrity.
<any of us have "eco!e calci,ed "y
!ediocrity# stuc( in a downward spiral that
says that we are ,ne when we are wishing for
so !uch !ore. $his downward spiral has its
own voca"ulary and expressions. 'f you want
to (now who is a devout follower of
!ediocrity you will hear the! say things such
as ;' can-t "e "othered-# ;' don-t care-# ;'-! not
(illing !yself to doE- ;'-! going with the
Bow-# ;'-! surviving- and ;'-! plodding on-.
+uch expressions indicate individuals who
have accepted !ediocrity as a way of life. 't is
a way of life that tells us not to push forward#
to ignore our drea!s# to except things as they
are# to "e shaped "y# rather than a shaper of
our destiny.

<any of us atte!pting to i!prove our lives
are hindered "y !ediocrity. 6e stop doing
those things that will help us to i!prove in
the na!e of !ediocrity. *ne of the roots of
this "ehaviour lies in our !inds deter!ination
to hold on to its sense of !ediocrity. 6e tell
ourselves that we are not good enough#
consciously or unconsciously daily# thus
intensifying our attach!ent to it. $his in turn
leads us to "elieve that accepting our sense of
!ediocrity is nor!al and :usti,a"le. 6e then
tell ourselves that as soon as we experience
disco!fort or challenges whilst atte!pting to
push "eyond our co!fort 8ones that it is
easier# !ore realistic and honest to accept our
current circu!stances even though we !ay
despise the!. $hus# !any of us in spite of our
talents# s(ills and drea!s live second# third or
fourth class lifestyles# which we disli(e at the
least and despise at the !ost. 6e allow our
sense of !ediocrity to control our drea!s and
a!"ition "eco!ing slaves to it rather than
"eing its !aster. <ediocrity as any for! of
negative thin(ing can "e overco!e with
continuous action and discipline. )ven when
you thin( you !ay have overco!e it# it will "e
waiting to pounce. $his is the reason that
your life should "e one of constant
i!prove!ent and growth. <ediocrity li(e the
devil plays with idle thu!"s1 %on-t allow
!ediocrity to play with you1

A !an once ca!e to !e co!plaining a"out
the nu!erous pro"le!s he faced. He was
struggling ,nancially# which was straining his
so!ewhat precarious relationship and was
overweight. He hated the co!pany where he
wor(ed and felt that his close friends did not
understand hi!. ' advised hi! to ta(e
a.ir!ative action# as it appeared that he
clearly (new what challenges he had to
overco!e in order to i!prove his lifestyle. '
explained to hi! that he needed to get up and
get !oving to which he agreed. He said that
he (new what he had to do and that it was
ti!e for hi! to ta(e a.ir!ative action to
i!prove his and his fa!ily-s life. +o!e !onths
later ' received a call fro! the young !an
re7uesting to !eet !e to have a chat.

6e !et a few days later and he "egan the
conversation where we had ended the
previous one. He repeated al!ost ver"ati!
what he had said previously a"out the
pro"le!s he faced. He told !e he had
atte!pted to change "ut found it too di.icult
to discipline hi!self to follow through his
actions until he achieved his desired results.
He said after the second day ;he :ust couldn-t
"e "othered- he thought ;what is the point/ '
a! only fooling !yself with positive thin(ing
and an unrealistic drea!-. He clai!ed that his
reality was what existed and that ' was ,ne
"ecause ' wasn-t in his position at wor( or
ho!e. 6hen he ,nally ,nished (illing !y ears
with his ;sad so"- story ' said to hi! in a fran(
tone& ;you are acting as !ediocrity-s slave1-
He loo(ed at !e shoc(ed and ' repeated what
' had :ust said ;you are acting as !ediocrity-s
slave1- ' continued ;you will not live a "etter
7uality of life "ecause your !ind is controlled
"y your servitude to !ediocrity. As soon as
you thin( a"out ascending "eyond your
current situation in life !ediocrity drags you
"ac( telling you to stop drea!ing of success
as it is a waste of ti!e. <ediocrity tells you
that the life you hate so !uch is the one that
you !ust accept. 't is so !uch easier and
safer than the life of which you drea!. 't tells
you that& ;it is too di(icult, a great struggle,
not worth it and its devotees tell you the
exact sa!e thing. $he solution to your
pro"le! is to slap !ediocrity in the face and
overco!e it# no !atter how di.icult you thin(
it !ight "e. 0ou have to get up and stay up
and don-t waste !y ti!e telling !e your sad
so" stories-. $he gentle!an than(ed !e for
!y advice and left 7uic(ly.

+ix !onths later he told !e that he had found
a "etter :o"# stopped eating !eat and started
exercising# and that his fa!ily life was
i!proving. He had also :oined an acting group
where he had !et a new circle of friends
who! he felt understood hi! "etter. He
,nally slapped !ediocrity in the face and got
up and stayed up.

't is not accepta"le to "e unhappy or is it
accepta"le to "e struggling ,nancially in the
na!e of !ediocrity# no !atter what those
around you !ay say. 't is not reasona"le to
accept third "est when you (now you can do
ten ti!es "etter. 't is not all right to "e in a
relationship that you are not happy with and
you and your partner do nothing to !a(e it
"etter. 't is not o(ay to live in an area where
cri!e and violence are accepted. 't is not
productive to feel insecure "ecause you lac(
the education# s(ills or experience to resolve
your insecurity. 't is not good enough unless
you are !oving forward and i!proving
yourself and your life. +lap !ediocrity across
the face and tell yourself that you are good
enough. 4etter still# tell yourself that you are
"rilliant and can do "etter. 2ive a ,rst class
life and leave !ediocrity "ehind1

WHY ACCE(TING MEDIOCRITY
KEE(S YOU FEELING U(HA((Y AND
UNFULFILLED

E2!&%is! 6 : How 'o!s 0!'io%&it* +i0it
*ou5
' want you to as( yourself ;on a scale of one to
ten# what extent does !ediocrity restrict or
li!it you fro! achieving your drea!s/- $hen '
want you to list the negative e.ects that
accepting !ediocrity has had on your life.
$hen list what would happen if you released
the grip of !ediocrity over you. 5inally# list
what you are going to do a"out overco!ing
the negative e.ects of !ediocrity.

N!-,ti1!
!3!%ts o#
0!'io%&it*
W$,t wou+'
$,..! i# *ou
sto. ,%%!.ti-
0!'io%&it*5
W$,t ,&! *ou
-oi- to 'o5
' struggle to
spea( )nglish
elo7uently
' would i!prove
!y )nglish
' a! going to
i!prove !y
spo(en )nglish
' follow !y
friends
' would get into
less trou"le
' a! going to "e
!ore
independent
' waste a lot
of ti!e
watching
television
' would have
!ore ti!e to do
!ore
challenging
things
I wi++ &!'u%!
t$! ti0! s.!t
w,t%$i- TV

N!-,ti1!
!3!%ts o#
0!'io%&it*
W$,t wou+'
$,..! i# *ou
sto. ,%%!.ti-
0!'io%&it*5
W$,t ,&!
*ou -oi- to
'o5

WHY ACCE(TING MEDIOCRITY KEE(S
YOU FEELING
UNHA((Y ) UNFULFILLED



HOW LEARNING TO (RIORITISE
EFFECTIVELY
CAN TRANSFORM YOUR LIFE
'f you treat education like a se%y
person youll learn *uickly Miguel
del Toro

8 si%teen@year@old teenager goes to school to
receive his e%am results! 8s he walks up to
the school he wonders whether he has passed
or failed! 1e enters into school passing other
students, some with happy smiles on the faces
and others with frowns and tears! 8s he
approaches the result board he feels a much
stronger sense of concern about his results!
1e arrives at the board and looks for his
name to .nd that he has failed! +hy did he
fail 1e is e%tremely bright and is more than
capable of achieving an 8 grade! 4o what
happened 1e spent his time drinking with
his friends, chasing girls and spending a lot of
time playing game consoles, ma,oring in
minor things/ 1e didnt prioritise and his
reward was academic failure!

1ow do you treat time 's it something that
youve ever thought about The thing about
time is that it is a highly precious commodity!
'nvest in it well and you will be rewarded in
abundance! 4*uander it and you will receive
the poorest of memories! 'f you sit on your
behind all day dreaming about what you wish
you could be, should be or would be then that
is not a great use of your time! 'f you sit in
front of the television for hours on end while
you have more important things to do then
that is not a great use of your time! 'f you
spend time with negative people then that is
not a good use of time! 'f you spend time
s*uandering money that you possess very
little of then that is a waste of time! )ow,
please dont misunderstand me, 'm not
saying that one should not have time to rela%!
3ela%ation is ,ust as important as work!
1owever, time wasting in the name of
rela%ation is a di(erent story! Many of us
complain that we do not have enough time in
the day to do the things we would like to do!
1owever, the reality is that most of us have
more than enough time if we simply prioritise
it!

;+uccessful people appreciate every second
that passes and utilise it to their advantage#
unsuccessful people disregard every second
that passes and waste it to their
disadvantage- < Car!ichael

4uccessful people prioritise their actions and
manage their time productively! 8 successful
father does not spend most of his time in bars
with his friends! 1e spends it with his
children! 8 successful businesswoman does
not spend most of her time in front of the
television watching soaps! 4he spends it
doing business and learning how to improve
her business!

Ansuccessful people do not prioritise their
actions and manage their time productively!
They do the least important things that dont
make them successful the most and the most
important things to make them successful the
least! 1ow many of us know of people who
wake up late and spend the remainder of the
day listening to music, smoking, playing game
consoles and idle gossip ' know of a few!
)ow, the funny thing is, these people will be
the .rst to say that they do not have enough
time to do things that will grant them more
success in life! 8mazing isnt it Theres a
saying ;never as( an idle !an to do a :o"# he-ll
never get it done on ti!e-

'f you are a person who ma,ors in minor
things then its time to start being a ma,ors
ma,or unless you have no desire to progress!
'f so, stop reading this book, ' wrote it for
those of you who want to ma,or in the ma,or
things in life/ 8nyway remember this#

$hose who !a:or in !inor things are seldo!
successful and those who !a:or in !a:or
things are always successful- A Gold!an

1ave you ever heard of the ?areto ?rinciple
The ?areto ?rinciple states that 6BC of the
results in your life positive or negative come
from about DBC of those actions we do the
most! Think about the following"

6BC of your time is devoted to doing DBC of
the things which you considered the most
important!
6BC of your success comes from DBC of your
actions!
6BC of company pro.t comes from DBC of the
business!
6BC of your health is due to DBC of your
habits!
6BC of your wealth is due to DBC of your
business activities!
6BC of the time in your home is spent in DBC
of the rooms!

?rioritise doing the DBC that will take you the
fastest way to achieving goals and ma,or in
them!

'o what do you major in?
'f you ma,or in some of the following minor
things, ' promise you will reduce your *uality
of life .nancially, socially, intellectually and
spiritually"

?rocrastination
Time +asting
4ocialising with )egative ?eople
'dle -ossip
)egative 0ehaviour
4eeking 'nstant -rati.cation
'dle dreaming rather than guided
visualisation
?assive +atching Television
?assive ?laying -ame Consoles
4moking
<rugs
$%cessive 4leeping
9ood 0inges

4o do you ma,or in any of the above 'f so
then the *uality of your life can be improved!

'f you ma,or in some of the following ma,or
things, ' promise you will .nd more success in
life"

?ositive 8ction
$ducation
+ealth -eneration
'mproving 3elations with others such as
family, friends, colleagues
4elf <evelopment
8ssociating with positive and productive
people
1ealthy <iet
$%ercise
Euality Conversation
?lanning

4o do you ma,or in any of the above 'f so,
then you are one of those that must be
e%periencing a level of success in your life!
Could you e%perience more success &f
course, you can! 1ow ?rioritise those things
that you already do well! +hy not be brilliant
rather than good The more you do the more
you e%perience!

'f you are wasting time and are not happy
with your current lifestyle, then there is only
one thing to do" stop ma,oring in the minor
things and ma,or in the ma,or things! ' wrote
this book in the hope that if it were a success,
' would have more time to do the fun things in
life that ' found almost impossible to do while
working a FB@hour week! The passive income
earned from this course would free up more
time so ' could write, travel and study more! '
invested my time in ma,oring in ma,or things
and found more success in my life!

'f you have dreams in life then you must make
sure that your priorities, ma,or daily activities
take you closer to them! 'f your ma,or
activities are not aligned with achieving your
dreams then dont e%pect to achieve them! 'f
you want to run a successful business, then
prioritise your time to achieve that goal! 'f
you want to be a successful partner then
prioritise your time to achieve that goal! 'f
you want to be a successful musician
prioritise your time to achieve that goal! 'f
you want to lose weight prioritise your time to
achieve that goal! <o you get my drift 4tart
prioritising now! 3emember the attitude" ;Get
up now and start prioritising-

'f you knew you had one year to live how
precious would your time be 1ow many
people transform over night and change their
priorities in life when they realise they have
very little time left +ell, dont wait to .nd
out that you have a few months to live in
order to appreciate the value of time!
8ppreciate it now and start prioritising those
actions that will improve the *uality of your
life! 4tart now! 'n the words of )ike ;Tust do
it-.

;$hings which !atter !ost !ust never "e at
the !ercy of things which !atter least-
Goethe

H(W )*&+,I,- .( /+I(+I.I'*
*00*$.I1*)2
CAN TRANSFORM YOUR LIFE

E2!&%is! 6 7 How 'o *ou s.!' *ou& ti0!5
2ist the things you do daily in a twenty four
hour period. $his !ay "e watching $J# going
to wor(# eating etc. 'f you have drea!s then
also list how !uch ti!e you spend daily to
!ove you closer to achieving your drea!.
$his exercise is to deter!ine how well you
!anage your ti!e. $he following ta"le is
"ased on the daily ha"its of a !an who
clai!ed he didn-t have enough ti!e in his life
to achieve his drea!s.

D,i+* H,/its Ti0! S.!t Ti0!
R!+,2i-
D&!,0s
+leep Shrs 0 $o "e ,nancially free "y
the age of forty. *wn
!y own ho!e outright
6or( Vhrs 0
$J Qhrs Qhrs
$ravel 1hr 0
Ga!e Console 2hrs 2hrs
*ther 2hrs

$otal hrs relaxing per day&
Shrs

$otal hrs focused on drea!s per day& 0hrs

D,i+* H,/its Ti0! S.!t Ti0!
R!+,2i-
D&!,0s

$otal hrs wasted per day&
$otal hrs focused on drea!s per day&
HOW LEARNING TO (RIORITISE
EFFECTIVELY
CAN TRANSFORM YOUR LIFE



WHY FOCUSING ON NEGATIVITY
HINDERS SUCCESS NOW AND IN THE
FUTURE
'f you look for trouble youll always
.nd it popular saying
Have you ever noticed that !ost
s!o(ers# who fail to 7uit# focus on
the pain of not s!o(ing rather than
the pleasure of a healthier lifestyle/
$he sa!e rule applies in other
areas of life. 'f we focus on the
worst things we will often
experience the!. And if we focus on
the "est things we will often
experience the!. 'n si!ple ter!s# if
you spend a lot of ti!e focusing on
failure and your ina"ility to do
so!ething then you will fail. ' (now
two young !en. *ne who acts
fearlessly and is willing to e!"race
whatever challenge life grants hi!
with fearless con,dence. $he other
!an acts shyly and tends to avoid
whatever challenge life gives hi!
with trepidation. +o what (ind of
life does the fearless young !an
live/ He lives a life of success and
rich experiences. He possesses a
trac( record of a great winner. He is
so!eone who expects the "est#
focuses on achieving the "est and
thus receives the greatest rewards.
ow# how does the young !an live
who spends !ost of his ti!e shying
away fro! challenges/ He lives one
of little success and poor
experiences. He possesses the trac(
record of so!eone who has done
very little in life. He is so!eone
who expects the worse. He focuses
on receiving the worst and wonders
why he receives the worst1 $he
funny thing is that these two
individuals are twins1

+o what is your focus/ 6hat do you expect
fro! life/ 6here do you expect to "e/ 0our
focus in life is very !uch lin(ed with your
inner progra!s. 6hether you (now
consciously or unconsciously we all have
inner progra!s. However# if you are not
aware of your inner progra!s# ' would advise
you to "egin analysing your daily ha"its as
these are clear indicators of your inner
progra!s and thus your focus in life. 'f your
focus is on watching television then don-t
expect to "e a roc(et scientist. 'f your focus is
on your education then expect to gain
certi,cates. 6hatever your focus# it is
i!portant that it has a positive outco!e. 'f
you want a pay>rise at wor( then your focus
should "e on i!proving your value in the
wor(place. 6hen you focus on the outco!e
your !ind will signpost you to the right places
in order to achieve that goal. However# if you
want a pay>rise at wor( and you focus on not
receiving it then your !ind will show you how
not to receive a pay>rise. 0ou see the !ind
always helps you to achieve what you focus
on.

' (now a nu!"er of !en who have spent the
last ,fteen years of their lives focusing on
wo!anising and one of the! as(ed !e how
he could "e far !ore successful ,nancially. '
responded& change your focus. 'f the
gentle!an spent half the ti!e he spends
wo!anising on generating wealth he would
"e a very rich !an. %id he change/ o#
"ecause he continued to focus on his ha"it# he
could not delay his desire for instant
grati,cation nor did he follow the 20A X0 law.

A relationship will not last long and will not
"e a happy one if the two partners focus on
each other-s worst 7ualities and expect the
worst outco!es. 'f a person A-s partner
arrives ho!e later than expected there are a
nu!"er of possi"le reasons. HeAshe could
have gone for a drin( with a colleague or had
to co!plete so!e i!portant wor( that day or
!et an old friend on the way ho!e. 6orst still
heAshe could "e cheating on you. ow# if
person A were to focus on the last option
heAshe would pro"a"ly experience a whole
range of negative e!otions. As person A-s
partner enters through the door heAshe would
react in accordance with these e!otions and
pro"a"ly !a(e !atters worse. @erson A could
even destroy hisAher relationship. ow# let-s
say person A accuses hisAher partner of
having an a.air and heAshe denies it. @erson
A-s partner now disappointed and angry calls
person ;A- a paranoid# possessive# pathetic and
i!!ature individual. @erson A-s previous
negative feelings will pro"a"ly increase and
heAshe !ay react with an even !ore negative
response. @erson A-s partner responds even
!ore negatively and so on and so forth. $he
end result could 7uite easily lead to the end of
what could have "een a perfectly good
relationship. ow# this happens often in a
nu!"er of real relationships. ow i!agine if
you were person A and you ended your
relationship with your partner to later
discover that your partner was late "ecause
she !et your !other to plan a surprise party
for you/ 6ouldn-t you feel li(e an idiot/ $he
!oral of the story is# "e careful what you
focus on1

Fo%us o w$,t *ou w,t ot w$,t *ou
'oBt w,t
' have noticed that !any people who fail#
have a ha"it of focusing on what they don-t
want while expecting to attain the opposite.
2et !e give you an exa!ple# if you want to
drive fro! 2eeds# a city in the orth of
)ngland# to 2ondon# the capital# you would
not focus on where you are co!ing fro!. Can
you i!agine driving down the !otorway
loo(ing in the rear !irror at what is "ehind
you/ 0ou would crash "efore you reached
your destination. 0ou were focused on where
you were co!ing fro! rather than where you
should have "een going. <any people live
their whole life focusing on what they don-t
want and wonder why they do not achieve
!uch. 'f you focus on not "eing a failure you
will "e a failure. 'f you focus on not wanting
to "e poor you will "e poor. 0ou get what you
focus on. 0our !ind doesn-t pay attention to
negatives. A silly exa!ple of this is a si!ple
tric( ' used to do with people. ' would say to
the!& don-t thin( "lue# don-t thin( "lue and
then watch the! say to !e you !ade !e
thin( "lue1 0our !ind will focus on "lue ,rst
"efore it can atte!pt to negate the thought of
it. $his principle applies to anything you are
atte!pting not to do. $he cure for this is to
focus on what you want and focus on a
positive result. 'f you tell yourself that you
don-t li(e "eing overweight and continue to
add on the pounds then you need to refra!e
your focus in the positive ;' want to lose three
stones in one year-. ' wanted to i!prove !y
inco!e so ' told !yself that ' will wor( to
i!prove !y inco!e in order to generate !ore
wealth# not# ' don-t want to "e poor.
W$!&! ,&! *ou +oo4i-5
<any of us are loo(ing in the wrong direction.
6e spend too !uch ti!e loo(ing in places
where we will not ,nd whatever we are
searching for. 6e wonder why our lives see!
so stagnant and unproductive. $he reason is
that we need to change our focus and (eep
changing it until we ,nd the right direction. '
have !et so !any people who waste so !uch
of their life choosing the sa!e type of person
as a partner who treats the! :ust as "ad as
the previous partner. ' have !et people who
spend so !uch ti!e focusing on their fears
that they forget how !uch potential they have
until you show the!. 'f you want so!ething in
particular then !a(e sure you loo( in the
right places to ,nd it. 'f you want intelligent
and understanding friends then go to the
places where people such as these !ay "e
found. %on-t go to a place where they are not
li(ely to "e found and expect that the ,rst
person that tal(s to you nicely is that person.
ow so!e of you !ay say that you would
never do that "ut so !any people do1

E2.!%t,tio
0our expectations a.ect your focus. 6hat you
expect you focus on. 'f you expect the "est
you focus on those things that help you to
attain the "est. How !any of us have wo(e up
in a negative state and then told ourselves ;'ts
going to "e one of those days- !eaning ;'
expect the worse- and then experienced a "ad
day/ 6e expected the worst so we focused on
it and then received it. ' have seen parents
and fa!ilies who expect their children to fail
in life and then co!plain why their children
are such failures in adulthood. 'f you expect
the worse fro! your children you will focus on
their worst "ehaviours and act in a way that
causes the! to continually choose their worst
"ehaviours thus there is a serious possi"ility
that they "eco!e what you expected.

'f people around you expected you to "e
"rilliant# how !uch "etter do you thin( you
would "e/ *ur expectations are a powerful
inBuence on our lives and those around us.
*ne of the reasons why so!e groups fail in
school is "ecause teachers do not have high
expectations of the!. $here was so!e
i!portant research done once where a school
teacher was told that certain pupils in her
new class were gifted. +he was also infor!ed
that the re!aining !e!"ers were average.
$he results of the research were fascinating.
$he teacher focused !uch !ore of her
attention on the children she thought were
gifted and treated the! !ore favoura"ly. ow
if she spent a year groo!ing the children she
considered were gifted would they show traits
of giftedness/ $hey pro"a"ly would. 'f we
expect the "est we !ost often receive it. 6hat
do you expect daily/ %o expect the "est when
you !eet new people/ <any people when
they !eet new people due to their negative
"eliefs do not expect people to "e socia"le.
$hose who are highly socia"le expect people
to respond to the! positively. %o you expect
the "est in your "usiness dealings with
others/ $hose who expect the "est in "usiness
are relaxed# con,dent and self assured they
do not act needy or "eg for new "usiness.
$hey (now their worth and expect nothing "ut
success in spite of the o"stacles they !ay
face. %o you expect the "est in relationships/
$hose who expect the "est in their
relationships experience love# fun# and
happiness in their relationships. $heir
relationships grow fro! strength to strength
as the "est is expected. Re!e!"er what you
expect is what you will focus upon and what
you focus upon is what you receive so expect
the "est and you will receive it.


Dist&,%tios
The more intensely you focus on achieving a
goal the sooner you will achieve it 'sien
8cambahati

' have ideas for a nu!"er of "oo(s and could
have chosen to wor( on all of the! at the
sa!e ti!e. However# writing four or ,ve
"oo(s at the sa!e ti!e would "e a great
distraction for !e. $he pro"le! with
atte!pting to achieve !any things at once is
that you seldo! achieve any at all. ' do not
(now anyone including !yself that has
achieved any great success in atte!pting to
do !any things at once. 't is li(e :uggling ten
"alls at the sa!e ti!e1 $he greatest success
people achieve is when they focus on one
thing and did it well. 'f you focus on "eing an
excellent property developer and focus solely
on that# how long do you thin( it would ta(e
"efore you "eca!e an excellent property
developer/ ot as long as so!eone who has a
lot of ideas and spends years trying to achieve
all of the! at the sa!e ti!e# to no avail. $he
(ey is to focus on one thing at a ti!e# expect
the "est and give your "est until you co!plete
it. %o not allow anything else to distract you
no !atter how !uch !ore fun or interesting
it !ay appear. ' will say it to you again. 5ocus
on the tas( at hand and continue to focus on it
until you have co!pleted it. 'f you do this you
will "e a!a8ed how 7uic(ly you can achieve
goals.

6hen the )gyptians "uilt the pyra!ids they
didn-t focus on "uilding te!ples in ew 0or(
nor did they focus on properties in the 5rench
Riviera. $hey focused their ti!e# talents and
energy on the tas( at hand. 'f they had
focused on trying to do several things at once
they would have failed !isera"ly and the
world would "e discussing the six rather than
the +even 6onders of the 6orld.

Fo%us o *ou&s!+#
How !any of us spend !ore ti!e focused on
other people-s a.airs rather than our own/ 'f
you want to i!prove your life you !ust as(
yourself& how !uch ti!e do ' spend focusing
on !yself/ How !uch ti!e do you spend
focused on yourself/ Janity isn-t included1 '
(now !any people who spend a lot of their
ti!e o.ering priceless advice and guidance to
friends and fa!ily to the point that they
overwhel! the!selves with other people-s
a.airs. How is it that a !an who is ,nancially
struggling can give a nu!"er of people
,nancial advice# which they use to "eco!e
,nancially secure/ How is it that so!eone can
give a fellow advice on how to raise their
children "ut struggle to raise their own/ $hey
focus on others !ore than they focus on
the!selves. 'f you spend your ti!e listening
to gossip a"out others at the expense of
focusing on yourself and !oving forward# stop
it. 'f you spend your ti!e helping others to
"eco!e successful at the expense of "eing
poor# stop it. ow# don-t !isunderstand# ' a!
not saying stop o.ering advice or stop helping
others# however# ' a! saying if we all focus
!ore on ourselves and !ove towards a
positive direction we will all have a lot !ore
to o.er one another.

;%on-t starve yourself so that a la8y person
!ay live# it is "etter to create a surplus and
show hi! how he can replicate it- < Cardy

Re!e!"er this& the lifestyle you live today is
a testa!ent to your focus. 'f your lifestyle is
one of struggle# regret and survival then we
(now your focus. 'f your lifestyle is one of
success# happiness and a"undance then we
(now your focus. 'f you are not where you
want to "e# change your focus.

WHY FOCUSING ON YOUR (AST
FAILURES
HINDERS SUCCESS NOW AND IN THE
FUTURE

E2!&%is! 6
6rite a list of those things you focus on daily
and then write the end of result of your daily
focus. 4e honest. 6hat do thin( a"out# tal(
a"out or do regularly/

)xa!ple
W$,
t 'o
I
#o%u
s o5
How
o#t!
i
Hou&s
W$,t is
t$!
&!su+t5
'
listen
to
!usi
c
3 hrs
per
day
)n:oy!en
t
' 3hrs )n:oy!en
watc
h $J
per
day
t
' tal(
a"out
other
peopl
e
3hrs
per
day
one
' play
on
!y
ga!e
conso
le
2hrs
per
day
)n:oy!en
t

$he exa!ple a"ove shows clearly the results
upon which one focuses. +uch a person
devotes their ti!e to pleasure and gossip.

W$
,t
'o I
#o%
us
How
o#t!
i
Hou&s
W$,t
is t$!
&!su+t
5
o5
THE (OWER OF FOCUS


HOW TO USE YOUR HUNGER AND
DRIVE
TO BECOME MORE SUCCESSFUL

G'f we behaved towards success as we
behaved towards food most of the world
inhabitants would be highly successfulH A
Car!ichael

'f we all acted towards success as we act
towards food then we would all "e highly
successful. 6hen we treat our need to attain
success as a necessity we achieve it. *"serve
the lives of successful people they are hungry
to !a(e a success of their drea!. $hey are
starving and craving the sweet rewards of
success. $hin( a"out this= those of you who
are in relationships# if you and your partner
were "oth anxious to i!prove the 7uality of
your relationship would it i!prove/ *"viously#
people who !ove 7uic(ly with passion and
drive attain the !ost success. +uccessful
people use their hunger to win and achieve
goals# "rea( records# attain higher heights
and acco!plish a!a8ing feats. <ediocre
people do not use hunger to inspire the! or
drive the! towards their drea!s. $hey use it
to guide the! to the next !eal or sexual
encounter.

'f you are not living the life that you would
love to en:oy and you are still doing the sa!e
things today as you were doing a year ago
then you are not hungry enough for success.
'f you are in a failing relationship with
so!eone who! you clai! to love and are
acting in the sa!e !anner as you did a few
wee(s# !onths or years ago then you are not
hungry for success. 0ou need to as( yourself
how you can increase your appetite for
success. How can you "eco!e far !ore
greedy and ravenous for success/ 6hat could
you do right now to increase your desire for
success/ 6hat is your favourite dish/ 6hat do
you li(e the !ost a"out it/ 's it the taste# the
presentation# the fragrance or so!ething
else/ 'f your desire for success was e7ual to
your desire for your favourite food would
success appear !ore attractive/

6ould it not "e "etter to "eco!e ,nancially
secure to such an extent that you did not need
to worry a"out "ills or taxes/ Can this really
happen/ $here are !any successful "usiness
people who have achieved ,nancial
independence due to their hunger for success.
6ould it not "e nicer if you could experience
"etter relationships with your friends# fa!ily
or partners as you all ai!ed to i!prove the
7uality of your relationships/ Can this really
happen/ *f course# there are people who have
"rilliant relationships# as they are hungry to
i!prove the 7uality of their relationships with
others.

'f you are "usy !a(ing excuses telling
yourself that you cannot create a strong
enough desire or enough hunger to propel
you forward to i!prove the 7uality of your life
then here is so!ething else= disgust. %isgust
can transfor! your life in an instant. Have
you ever (nown of so!eone who transfor!ed
their life i!!ediately "ecause they reached a
point in their life where they had enough/
$here are !any people who reached the point
of no return in their life where they could no
longer continue to repeat their unproductive
ha"its. $hey "eca!e so disgusted and so full
of discontent that they felt forced to change.
'f you tell yourself that you are not happy with
the 7uality of your life or with your lac( of
achieve!ent and continue to repeat those
actions that create your present predica!ent
then you are too content. 0ou have to develop
a strong gut feeling of disgust to propel you
out of your ha"itual slu!"er. 0ou have to feel
so disgusted with your current position that
you feel the urge never to return to your
current lifestyle. 0ou will have had enough,
feel sick. 5ind an area of discontent in your
life and "e hungry to i!prove it.

Great people are not content until they
achieve their drea!s. 6hen they achieve
their drea!s they are not content until they
achieve new goals. Great sports !en are not
content until they win co!petitions. Great
writers are not content until they write a "est
seller. Great parents are not content until
their children grow into !ature# successful
and responsi"le adults. Great teachers are not
content until their students are successful in
their studies. Great partners are not content
and are never content with the 7uality of their
relationship. 'f you want to "e successful in
any area of your life# act hungry and
discontented. 5ind ways to increase your
hunger or sense of disgust and use it to
propel you forward in life. 0ou will achieve so
!uch !ore.

HOW TO USE YOUR HUNGER AND
DRIVE
TO BECOME MORE SUCCESSFUL

E2!&%is! 6 : How to us! su/70o',+iti!s to
0oti1,t! *ou
otice the di.erence "etween so!ething you
desire and so!ething you do not desire. 6hat
is the di.erence/ 's the i!age "igger# clearer#
!ore detailed# "righter and interactive/ How
does it !a(e you feel/ %o you feel happy#
excited# and in7uisitive or the opposite when
you thin( a"out it/ 6hat do you say to
yourself and in what tone of voice/ How do
you descri"e it/ %o you say it 7uic(ly# slowly#
loudly# assertively# con,dently or in a sexy
voice/ $hose di.erences are due to what we
call su">!odalities.

0ou !ay notice that things you desire or do
not desire follow speci,c patterns. $he great
thing a"out this is that once you understand
the patterns you can change the things that
you do not desire and !a(e the! desira"le "y
adding so!e of the patterns that you have
created for the things you desire. $hin( a"out
so!ething you need to do "ut are not
!otivated enough to do it. 2et-s say you want
to eat healthier# create an attractive i!age in
your !ind of healthy food. Create colour# a
large i!age in front of you and not in the
distance. $ell yourself that you want that food
with an enthusiastic voice. %escri"e it as you
would a tasty dish. +ee yourself en:oying
eating the healthy food and feel the sensation
of eating it. 's this cra8y/ 't :ust !ight "e1
However# this is what we do every ti!e we
thin( a"out so!ething we desire. 3se the
ta"le "elow to identify how you desire
so!ething and disli(e so!ething in your !ind
and "ody.

)xa!ple
@u!stios D!si&!' t$i- U'!si&!'
t$i-
C$o%o+,t! M,t$s
How does it
!a(e you
feel/

't !a(es !e feel
content and
happy.
' feel tense and
frustrated.
6hat do you
say to
yourself and
in what tone
of voice/
$han( God for
chocolate in a
soft# war! and
passionate
voice.

ot another
lesson. ' hate
this stu. in a
frustrated tone.
%o you say it
7uic(ly#
slowly# loudly#
assertively#
con,dently or
in a sexy
voice/
' say it slowly
and
passionately in
a sexy voice.
' say it 7uic(ly
in a high pitch
voice.
How does the
i!age of the
' see a very
clear and "right
' see a dull#
cold i!age
thing in
7uestion
appear/ 's it
clear or dull/
i!age of the
chocolate '
desire it is li(e
an advert. $he
i!age is very
near.
which is fu88y.
$he i!age is
distant.
How does
you "ody
feel/
<y "ody feels
war!# relaxed
and
co!forta"le.

<y !uscles feel
tight.
@u!stios D!si&!' t$i-U'!si&!'
t$i-
How does it
!a(e you
feel/

6hat do you
say to yourself
and in what
tone of voice/
%o you say it
7uic(ly#
slowly# loudly#
assertively#
con,dently or
in a sexy
voice/
How does the
i!age of the
thing in
7uestion
appear/ 's it
clear or dull/
How does you
"ody feel/

E2!&%is! 9 : W,t%$ $ow su/70o',+iti!s
,3!%t ot$!&s
6hen we want to do so!ething we en:oy we
su"consciously tell ourselves in a positive
tone that we want it. 6e will see a "right#
clear i!age. 6e will have a strong# positive
feeling a"out the desire. 6e !ay s!ile and
gesture in a particular way. 'f you don-t
"elieve !e try the exercise with a friend and
notice the di.erence in their "ody language
as they thin( a"out so!ething they desire and
so!ething they don-t. As( the! to notice at
least three !a:or di.erences in the 7ualities
of the two pictures. $hen as( the! to change
the 7ualities of the thing that they don-t li(e
to do to !atch the 7ualities of the thing that
they en:oy doing. $ell the! to slide the i!age
of the thing they en:oy doing into the place of
the thing they disli(e. %o this seven ti!es.
otice how di.erent it !a(es the! feels.


HOW TO USE YOUR HUNGER AND
DRIVE TO BECOME MORE SUCCESSFUL


WHY ACTING (RODUCTIVELY IS
BETTER THAN
(ROVING YOU ARE RIGHT

$here is nothing wrong with "eing wrong "ut
there-s so!ething seriously wrong if you
expect always to "e right H Ru!i

Have you ever acted as if you ;(now it all-/ %o
you (now so!eone who acts in such a
!anner/ %o they "elieve they are always right
and everyone else is wrong/ %o you argue
with others :ust to prove your point/ <any of
us act in such a !anner and wonder why our
social lives are not so great. $he funny thing
a"out wanting to "e right is that we create
!ore pro"le!s than solutions. $hin( a"out it#
how !any ti!es have you or so!eone you
(now in the 7uest to "e right annoyed people/
' (now ' have on !ore than one occasion. '
re!e!"er ' used to love de"ating a"out
theological issues and proving how right !y
view was co!pared to others. ' would literally
ha!!er people who di.ered with !e# in the
7uest to esta"lish !y view as the truth. $he
reality# fro! which ' was "linded# was that !y
actions were not productive no !atter how
correct ' !ay have dee!ed the!. ' was acting
arrogantly and ignorantly. Rather than
respecting the various theological views and
see(ing to gain wisdo! and insight fro!
others ' sought to prove the! wrong. 6here '
could have !ade allies and esta"lished an
arena for theological discourse ' disrespected#
hurt and annoyed a nu!"er of individuals. %o
you (now anyone li(e this/ $here are !illions
of people who act as if they ;(now it all- and
there will "e !ore. 3ntil we "egin to focus on
how to "e !ore productive rather than
proving our truths we will continue to create
!ore pro"le!s in our social relationships.

' re!e!"er a successful "usiness!an who
was hated "y !ost people he !et. He was
certainly good at !a(ing !oney however his
social s(ills were extre!ely poor. He thought
he (new everything and no one could teach
hi! anything. He would dispute that he was
arrogant and disrespectful when challenged.
He would defend hi!self "y saying that he is
con,dent and assertive and that he found
unsuccessful people petty and soft. 'f the vast
!a:ority of people have a pro"le! with you#
trust !e# so!ething isn-t wor(ing. $he
response you receive fro! so!eone says
so!ething a"out the 7uality of your
co!!unication. $he young "usiness!an had
not learned one of the !any si!ple golden
rules of life learn to be productive, forget
about being right! $hin( a"out it= if you
choose to "e !ore productive rather than
proving that you are right how !uch !ore
could you i!prove the 7uality of your life/

'f you are not happy with so!e part of your
life as( yourself ;A! ' productive in E area of
!y life/ 5or exa!ple& 'f you argue a lot# worse
still ,ght and are distant towards a friend#
relative or partner# you !ay "oth "la!e one
another for the failings in your friendship or
relationship. 4la!ing the other person is an
indication that you "elieve that you are right
and that heAshe is wrong. 'f this is you then
guess what/ 0ou-re acting li(e a ;(now it all-.
0ou are so focused on "eing right that you
would allow so!ething that could "e great to
"e a living night!are. Rather than ,nding
solutions to resolve the o"stacles to a
successful friendshipArelationship you and
your friendApartner waste ti!e wanting to
prove how right you are. '!agine what would
happen if you and your friendApartner decided
to start "eing productive and solution>
oriented in your friendshipArelationship/ 0ou
would start wor(ing together as a tea! and
would "e forced to "e open to each other-s
opinions and views. 0ou would discuss rather
than argue or dictate to one another. 0ou
would also accept that you !ight !a(e
!ista(es and yes "e wrong in your 7uest to
i!prove the 7uality of your
friendshipArelationship1 't is "etter to !a(e
!ista(es in the 7uest to "e !ore productive
than to stay in the putrid s!elling hole of self>
righteousness and arrogance. %o you en:oy
the stin(ing stench of a decaying
friendshipArelationship :ust so you can prove
how right you are/ $he funny thing is ' have
seen so !any people after they destroyed
what could have "een a good friendship or
loving relationship# in the na!e of ;' a! right-
praise the virtues of their for!er
friendsApartners1 5riendships and
relationships that wor( well are "ased on
acting productively not proving who is !ore
right than the other1

Do so0!t$i- t$,t wo&4s
$he secret to acting productive is to do what
wor(s. <any of us struggle and ,ght to do
things that do not wor( in atte!pt to
!a(e the! wor(. <y apologies for "eing
the !essenger of "ad news# however that
for!ula does not wor(. 6hatever for!ula
you use in any area of life# it !ust "e one
that is e.ective otherwise you will fail or
struggle. 't is not roc(et science. 'f you
are in a failing "usiness then you need a
successful for!ula. $he a!a8ing thing
a"out "usiness is that there are so !any
successful "usiness for!ulas availa"le. 'f
you ta(e the ti!e to do a little research on
the 'nternet or in "oo( shops you could
use these successful for!ulas and !odels
to turn a failing "usiness into a success.
4urger Ling and <c%onalds have a
syste! for franchises that is so si!ple for
the person "uying their franchise that
they can run a successful "usiness which
can !a(e the! huge pro,ts in a very
short period of ti!e. <s )!ily @eale
"ased her successful recruit!ent
co!pany on a highly successful "an(
which she had wor(ed for previously.
6ithin two years of running her co!pany
she had developed a highly pro,ta"le
"usiness. 0ou do not have to necessarily
copy a !odel in the sa!e ,eld of "usiness
as !any successful "usiness !odels can
"e applied in di.erent areas of "usiness.
Re!e!"er success "egets success.

'f you follow the wrong road you will end up
at the wrong destination, simple isnt it, yet
so many of us develop the wrong habits,
attitudes and wonder about the cause of our
failings - <avid

'f you want to "e successful then you have to
act productively. 'f you have failed in "usiness
you pro"a"ly were not productive enough.
0ou !ay not have "een productive when
choosing a "usiness ,eld to enter. <any
people "eginning "usiness set up their
"usiness in a ,eld they (now little a"out. $hey
!ay "elieve they (now a lot a"out it when
they (now very little. )ven though they !ay
possess a lot of infor!ation they !ay not
possess the relevant infor!ation to !a(e
their "usiness a success. <any "usinesses fail
"ecause there is insu.icient de!and for their
products or services. ' started a "usiness in
the past to ,nd out that the huge target
!ar(et ' had assu!ed would exist was
!inuscule. ' wasn-t productive enough in !y
preli!inary research even though ' thought '
was right in !y opinion a"out !y target
audience. ' was proven wrong and lost !y
invest!ent in !y futile "usiness enterprise.
)ven when you have a good product you still
have to possess a good !ar(eting strategy.
<any "usinesses have failed !isera"ly
"ecause they failed to !ar(et excellent
products e.ectively. $here was a guy who
wrote a "oo( a few years ago# which was
pu"lished "y a !a:or pu"lisher and had poor
sales due to its title. $he pu"lishers changed
the title and it was an overnight success.
6ere they productive/ 0ou-re da!n right.
$hey got up and found a successful solution.

Have you ever seen !anagers who act li(e
they own their sta./ $hey don-t appear to
have a clue what !anage!ent !eans. $hey
act as if !anage!ent is synony!ous with
dictatorship. $hey do very little yet they drive
their sta. li(e slaves. $hey show their sta.
little respect or appreciation despite their
hard wor(. 'f you are !anager reading this
and you ,t the description a"ove then ' a!
tal(ing to you. 2earn to !anage your sta.
e.ectively. %on-t act li(e you own the!1 'f you
want "etter results learn to "e !ore
productive. How/ '!prove your 7uality of
co!!unication with your sta.. +ee( to create
an environ!ent where sta. !e!"ers are
happy and !otivated to wor(. 6or( with your
tea!1 0es# consult with the!# "e open to their
opinions and ideas# they are doing the wor(1
$hey pro"a"ly (now a lot !ore than you do1 '
have !et and heard of !any !anagers who
have their heads so far in the clouds that they
cannot see how !uch pro"le! they create in
the wor( environ!ent due to their
unproductive "ehaviour. 'f your sta. don-t li(e
you or under perfor! as( your self ;A! '
acting li(e a dictator or an excellent
!anager/- 6ell are you/ Re!e!"er this&
@eople respect people who respect the! and
help those who help the!. $ea!wor(1 't is not
roc(et science1 'f you don-t understand it then
you !ay need a few lessons in productive
!anage!ent.

't !ay "e cordial and socially correct to greet
people# s!ile and ac(nowledge their presence
in !any parts of the world "ut not
everywhere. 'n so!e inner cities around the
world# where life is tough and people live "y
di.erent social codes# adhering to traditional
patterns of cordiality could get you into a lot
of trou"le. 'f you want to "e right rather than
productive the end result could "e death.
+!iling at so!eone could "e dee!ed as
arrogant or even wea( thus !a(ing you a
target. 6hat is right or correct in one place or
culture can "e the opposite in another
culture.

' (now !any people who "elieve they possess
the true for!ula in life whether they follow a
particular religion# philosophy or set of
techni7ues. %espite their ;wonderful truths-
they appear to "e no "etter than they were
ten years ago. $hey !ight "e right "ut they
don-t appear to "e productive. $hey are
"ro(e# angry# and single# not out of choice#
!ore than li(ely "ecause of their o"session
with their for!ula of truth. 0ou can (eep it
fol(s1 $o act productively lies in ,nding a
"etter way to do so!ething. 't is a"out "eing
open to alternatives and choosing to "e
Bexi"le in one-s approach. $he !ore we
continue to ,nd !ore productive ways to
i!prove our lives the !ore we will experience
an i!proved 7uality of life.


WHY ACTING (RODUCTIVELY IS BETTER
THAN
(ROVING YOU ARE RIGHT

E2!&%is! 6 : How o.! 0i'!' ,&! *ou5
<any people clai! to "e open>!inded even
though they !ay not "e. $his exercise see(s
to ,nd out how open !inded and Bexi"le you
are.

@u!stio Y!s No
%o you
argue with
others to
prove you
are right/





%o you
"eco!e
irate when
people do
not listen to
your
opinion/




%o you loo(
down on
others who
have
di.erent
"eliefs fro!
you/
%o you
"elieve that
other
people-s
"eliefs are
false/

%o you
respect
everyone
"eliefs no
!atter how
strange
they !ay
see! in
your
opinion/

%o you
accept
when you

are acting
unproductiv
ely/
6ill you
destroy a
relationship
with a
friend#
partner or
relative to
prove you
are right/

%o you
learn a"out
other
people-s
cultures#
"eliefs or
traditions/

%o you
actively
see( to
"roaden
your
(nowledge

a"out the
world/
%o you
disrespect
and
under!ine
those who
you "elieve
possess a
lower
status
,nancially#
intellectuall
y or
socially/

Tot,+


WHY ACTING (RODUCTIVELY IS BETTER
THAN (ROVING YOU ARE RIGHT


WHY FORCING ONEBS BELIEFS AND
IDEAS ON OTHERS IS UN(RODUCTIVE


WHY CONTINUOUS IM(ROVEMENT IS
THE WAY TO SUCCESS
'f only things were better/ ?opular
$nglish e%pression

<any of us !iss one of our greatest
opportunities daily# the power to i!prove
continually. 6e thin( that once we have
reached a particular standard that is
su.icient. 6e are content with enough# :ust
surviving= however a successful life doesn-t
operate as such. 'f you want to "e successful#
achieve !ore and experience !ore# it is a full
ti!e :o". 0ou cannot do it for a few days#
wee(s or !onths and then stop when you
have achieved your goals. 'f you want to
continue to "e successful then you !ust raise
your standards and strive to i!prove
continually. $he Tapanese call this state of
!ind Lai8en# translated as continuous and
focused i!prove!ent. $he concept of (ai8en
is that you are continually see(ing for new
ways to i!prove on existing !ethods# services
and products in order to i!prove 7uality and
avoid potential pro"le!s in the future. $his is
the secret "ehind econo!ic# acade!ic#
spiritual and social success. $his principle can
also help you to create far !ore success in
your life. '!agine if you vowed to i!prove
step>"y>step daily continually for a year. 6hat
would your life "e li(e after a year/ 6ould
there not "e clear i!prove!ents/ *f course
there would "e. 6hen you strive to i!prove
continually# ta(ing s!all steps forward you
i!prove the 7uality of your life in a short
period of ti!e.

0ou cannot :ust wait for things to happen and
then react to the!. +uccessful people thin(
ahead. $hey are constantly loo(ing for "etter
ways even when they possess a successful
for!ula# !odel or product. $hey do not wait
for crisis to happen to learn a "etter way to
overco!e new challenges. $hey are always
preparing in order to deal with potential
challenges swiftly. 'f you only learn fro! your
!ista(es then you will waste a lot of ti!e#
!oney and e.ort. $he ;going with the Bow-
attitude is a slow way and a so!ewhat
unproductive way to live life. $hin( a"out it# if
you do not (eep up with technology then you
will "e left "ehind. $hose countries that are
not investing in developing technology will "e
left "ehind. $hose people who want to
i!prove their career prospects if they are not
i!proving their (nowledge and s(ills they will
"e left "ehind. 6hen you hand over your
personal growth to circu!stance and stop
using practical and productive education to
i!prove your (nowledge# s(ills and
experience# you "egin to stagnate and
decline. 'n si!ple ter!s# if you are not
growing then you are stagnating. 'f you are
stagnating then you are dying. *nly you can
change your focus1

Fo++ow t$! .,t$ o# %otiuous
i0.&o1!0!t
+uccessful people whether they are successful
!others# hus"ands# !echanics# inventors#
leaders or "usiness people are continuous
learners. $hey are always learning new things
in order to i!prove the 7uality of their lives#
"usiness or relationships. $hey study and
thin( a"out what i!prove!ents they can
!a(e in their lives. $hey do not stop. $hey do
it continuously as they "elieve there is always
a "etter way# hence# their continuous success.
+uccessful "usinesses such as <icrosoft# %ell
or stores such as 6al!art and $esco
continually see( new ways to i!prove their
"usiness. 'f they stop they will stagnate and
their co!petitors will ta(e advantage and
attract their custo!ers. +uccessful
relationships Bourish when partners see( new
and creative ways to i!prove the 7uality of
their relationship. 5inding new things to
experience together# pushing "eyond co!fort
8ones allows such a relationship to re!ain
interesting and exciting for "oth partners.
<ont wait for problems to happen! Continual
improvement of *uality means lower costs,
less heart ache, less waste and e(ort >
=oning
<rs T @ad!ore had not always "een in a
loving relationship or in her drea! :o". +even
years "efore she was struggling with alcohol
addiction after a series of a"usive partners.
+he had no for!al 7uali,cations and little
wor( experience. +he had never traveled to a
foreign country and had lived a very li!ited
and restricted life due to her a"usive
partners. 6hen she ,nally decided that she
would no longer accept the a"use of her
alcoholic partner and would overco!e her
own alcohol addiction her life "egan to
transfor!. +he ad!itted herself into a
reha"ilitation clinic for alcoholics and
e!"ar(ed upon her :ourney of self>
i!prove!ent. +he devoted her ti!e to
develop her !ind# "ody and soul. +he learned
how to use co!puters# read "oo(s on self>
help# "usiness# psychology# health and
philosophy. +he enrolled on classes in yoga
and !editation to create !ore peace and
"alance in her life. +he transfor!ed her life
within twelve !onths fro! a sic(# fearful#
uneducated victi! to a con,dent# daring and
educated ris( ta(er. %id she stop there/ o1
<rs @ad!ore had reali8ed that she could
achieve anything through the power of
continuous i!prove!ent practiced daily. +he
(new that she could "eco!e an even greater#
far !ore successful person if she continued to
i!prove. +he enrolled on courses in
@sychology and 4usiness at a local college.
+he !ay not have "een the "rightest pupil in
her class "ut she would settle for nothing "ut
the "est. $wo years later she left her local
college for university as an A grade student.
$hree years later she graduated fro!
university with honors cu! laude. 6hile in
university she would also !eet her future
hus"and. 2ater <rs @ad!ore would also
found her drea! :o" wor(ing for an
international ,r! that helps "usinesses
around the world to increase productivity. +he
travels regularly and gains !uch satisfaction
fro! her :o". +he is still following her
philosophy of continuous i!prove!ent and
has "een pro!oted recently.
Go t$,t !2t&, 0i+!
'f you want to continually i!prove then go
that extra !ile. %o !ore than you need to do.
%o that so!ething extra whether it is
so!ething extra in your studies# for your
partner and children# or so!ething extra at
wor(. 6hen you go that extra !ile you push
yourself and prove to yourself that you can
step "eyond your co!fort 8one and do !ore.
6hen you do !ore you grow and i!prove.
$he things that you !ay have found di.icult
"eco!e so !uch easier. $he other "ene,t is
that those around you notice the di.erence
and !ay reward you for it. 'f you do
so!ething !ore than re7uired in a :o" you
will "e seen as so!eone o.ering a "etter
service. 'f you do so!ething !ore than
expected for clients they tend to return to you
for further "usiness. 'f you do so!ething
extra in your assign!ent for college you !ay
receive higher grades. ' !et a young !an
recently who was a "rilliant young acade!ic#
he had received nu!erous awards for "eing
an outstanding student and he was a shinning
exa!ple of a !odel student for his school. He
was even rewarded with !eeting elson
<andela due to his acade!ic e.orts. His
success was due to his attitude of constant
i!prove!ent# doing !ore than he needed to.
$his is the secret of our success.
Re!e!"er don-t wait for circu!stance= start
i!proving the 7uality of your life# "usiness#
friendships on a daily "asis and you will
notice a huge di.erence in a very short period
of ti!e. +tart today# test it and see the e.ect.
'f you don-t experience an i!prove!ent#
!odify your actions until you do. Read "oo(s#
listen to the advice of successful people# learn
new s(ills# do whatever it ta(es to continually
i!prove.
<oing your best is never enough! 2ou have to
know how to do better, and then do your best!
L 1erman
Jow to yourself that you will strive to "e
greater than you are now. +trive to surpass
yourself in every act that you do# in every
thought that you thin( and every sentence
that you utter. 6hatever you are now# see( to
"eco!e so!ething greater later. 4eco!e li(e
the universe continuously expanding. 'f you
do this then you will experience a !uch
greater 7uality of life and greater rewards
than you every could living the lifestyle that
you do now. Raise your standards and
continue to i!prove daily. Re!e!"er# it is the
s!all things that we do consistently that
deter!ine our successes or failures.


WHY CONTINUOUS IM(ROVEMENT IS
THE WAY TO SUCCESS

E2!&%is! 6 : How *ou %, i0.&o1! *ou&
+i#!
2ist what things you can i!prove in your life
now. *nce you have listed the! then thin( of
as !any creative ways possi"le to i!prove
those things on your list. *nce you have done
this then "egin !a(ing i!prove!ents.

)xa!ple
W$,t t$i-s %,
i0.&o1! 0* +i#!5
How %, I i0.&o1!5
<y education. ' have
no 7uali,cations

)nrol in college and
study <aths# )nglish#
+cience and 4usiness.
5ind an apprenticeship
Jisit the li"rary three
ti!es a wee( and study
)nglish# <aths and
4usiness "oo(s
<y ,nance


+pea( to a ,nancial
advisor
'nvest so!e !oney in a
growing co!pany
Create a s!all "usiness
)vent a product
Attitude




$hin( !ore positively
+ee( to understand
rather than argue
Appreciate other views
and realise that all
views are valid


W$,t t$i-s %,
i0.&o1! 0* +i#!5
How %, I i0.&o1!5

WHY CONTINUOUS IM(ROVEMENT IS
THE WAY TO SUCCESS

HOW TO LIVE A LIFE OF
EXCELLENCE AND BE A WINNER

'f you want to transform your life *uickly
choose e%cellence as your standard 8l 0erry

'f you want to go so!ewhere fast in life# raise
your standard and choose to "e excellent.
Another word for ;excellent- is "rilliant. 6hat
is "eing "rilliant/
<any of us are scared of "eing "rilliant in
spite of our ad!iration of those who e!"race
the challenge to "eco!e "rilliant. $hey are
the successful# the loved and respected. 'f you
choose to "e "rilliant in one area of your life
what e.ect would that have/ 6hat would
happen if you choose to "e excellent at wor(/
How 7uic(ly would you "e noticed/ Jery
7uic(ly# ' would guess. $hin( a"out it# as !ost
wor(ers tend to do :ust enough to (eep their
positions and seldo! do !ore. ' re!e!"er in
previous e!ploy!ent# that ' would do enough
to receive !y next pay>chec(# in spite of !y
a"ility to excel# and ' was not the only one.
$hose who wor(ed harder and too( a really
interest in the growth and develop!ent of the
co!pany were rewarded# for the !ost part#
with pro!otion and "onuses. $hey chose to
excel at what they did# while ' chose to "e
!ediocre in the :o" ' disli(ed.

Anyti!e we see( and e!"ar( on the path of
excellence we ,nd that our e.orts are
rewarded so!eti!es i!!ediately# so!eti!es
after a long duration. 6hether we are
rewarded sooner or later choosing excellence
i!proves our lives ten fold. A hus"and who
chooses to "e a "rilliant partner will "e
showered with respect and love fro! not only
his partner "ut also fro! those who are
ac7uainted with hi! or !erely (now of his
e.orts. How !any of us have heard a"out the
"rilliant guy or "rilliant lady# the one who
everyone respects and en:oys "eing in hisAher
presence/ )xcellence is the state of doing
one-s "est and even "etter. $he path of
excellence is the path of continuous
i!prove!ent. 't is the desire to "e your "est
in spite of the challenges and o"stacles you
!ay face.

$hose who see( to "e excellent in life are the
opposite of those who e!"race !ediocrity.
$hey do not wait for things to happen. $hey
!a(e things happen. $hey (now that they
control their own destiny. $hey understand
that if they are not growing then they are
shrin(ing whether it is ,nancially# socially#
intellectually or spiritually. $hey understand
that life itself follows the path of excellence
whether it is called ;natural selection-#
;survival of the ,ttest-# ;the s!artest live
longest-.

@er!it !e to give you a real life exa!ple
a"out the a!a8ing e.ects of excellence. 6hen
' was a teenager# ' re!e!"er !eeting a
young !an who was well spo(en# polite#
intelligent yet "ro(e and unhappy. ' will refer
to hi! as <r H. <r H clai!ed he didn-t li(e
the social circles# in which he socialised# nor
did he en:oy his ,nancial status yet he
continued to follow the path of !ediocrity and
do the things# which he clai!ed to disli(e. '
happened to !eet hi! a few years later and '
noticed i!!ediately that there had "een a
transfor!ation. <r H appeared a lot happier#
dressed s!arter and appeared far !ore
con,dent and energetic. As we spo(e he
"egan to tell !e how he had changed his life
since our previous !eeting. He told !e that#
after years of accepting and tolerating a life
of poverty and negativity that he had ,nally
pluc(ed up the courage to !a(e a decision to
change for the "etter "efore it was too late.
He had realised that too !any people tolerate
a 7uality of life far "eneath what they could
live. He would no longer accept a life which
hindered his progress especially when he had
the intelligence and creativity to do "etter. +o
he got up and excelled1

$he ,rst thing <r H did was to start !eeting
new people# positive# a!"itious and
productive individuals who could inspire hi!.
$he second thing he did was to !ove to
2ondon# the capital in order to pursue a new
career and achieve his new ,nancial goals. He
secured a position with a reputa"le !ar(eting
,r! and within a short period "eca!e one of
the "est sales!en in the ,r!. He raised his
standards and in doing so transfor!ed his
life. He was now ,nancially successful as he
earned in a wee( what !ost people earned in
a !onth. His social circles were a!"itious
professionals such as hi!self# and other
positive and progressive individuals. His
con,dence and his positive attitude exploded.
He was happy and wanted to "e even happier.
His decision to follow the path of excellence
appeared to "e extre!ely fruitful. He did
infor! !e that they had "een !any di.icult
ti!es in which he thought of giving up.
However# he realised that the greatest
rewards are for those who have the tenacity
to achieve the!. He advised !e ;if everyone
set excellence as their goal in each area of
their life# the world would "e a "etter place-.

As <r H had set excellence as his standard# he
would not settle for second "est in his choice
of potential spouse. He !et an intelligent#
cheerful and successful therapist who also set
high standards and de!anded the "est. $hey
were planning to !arry within a few !onths
and he proudly "oasted that he had an
excellent relationship "ecause he and his
partner settled for nothing less than creating
a "rilliant relationship. He told !e that he had
returned to his ho!etown and happened upon
a few old friends who were doing the sa!e
thing as they did when he had left# sitting on
their "ehinds and still co!plaining1

<r H had raised his standards and !ade
excellence his goal in all areas of his life. $he
result was !ore success socially# e!otionally
and ,nancially. He realised the higher the
standard one sets the greater the rewards. He
had set low standards in the past and had
achieved very little. 's <r H the exception/
o# wherever you see individuals or groups of
people who are highly successful whether it is
socially# acade!ically# spiritually or ,nancially
you will always ,nd that they have the highest
standards and strive to "e excellent in
whatever they do.

'f our youth set excellence as their standard#
our youth would "e "etter students and !ore
successful. 'f !ore parents strived to create
stronger# !ore sta"le fa!ilies and set
excellence as their standard our fa!ilies
would "e stronger and far !ore sta"le. 'f
!e!"ers of co!!unities set excellence as
their standard and strived to create stronger
co!!unities our co!!unities would "e a
"etter place to live. 'f we strive to have
excellent relationships with our partners we
would dra!atically reduce the rise in divorce
rates and !arital "rea(downs. 6hen you
don-t set the highest standards don-t co!plain
when you achieve the worst results. +et
excellence as your standards and i!prove
your life exponentially.
HOW TO LIVE A LIFE OF EXCELLENCE
AND BE A WINNER

E2!&%is! 6 : How !2%!++!%! %, ,3!%t
*ou& +i#!
2ist how setting excellence as your standard
would a.ect your life.

A&!,s o# *ou& +i#! How !2%!++!%! %,
i0.&o1! *ou& +i#!5
)ducation

' ai! to "e a grade A
student
6or(

' give 200 percent and
learn new s(ills
+ocial life ' !eet new people and
learn how to i!prove
!y social s(ills
5un and en:oy!ent ' have as !uch fun as
possi"le
' play hard
+piritual life

' ,nd !uch greater
peace and con,dence
within

A&!,s o# *ou& +i#! How !2%!++!%! %,
i0.&o1! *ou& +i#!5
)ducation

' ai! to "e a grade A
student
6or(

' give 200 percent and
learn new s(ills
+ocial life ' !eet new people and
learn how to i!prove
!y social s(ills
5un and en:oy!ent ' have as !uch fun as
possi"le
' play hard
+piritual life

' ,nd !uch greater
peace and con,dence
within
THE BENEFITS OF LIVING A LIFE OF
EXCELLENCE


HOW YOUR COM(ANY CAN STO( YOU
FROM ACHIEVING SUCCESS

;egative associates are no "etter than the
worst of ene!ies= if they hit the right spot
they will "oth surely destroy you- Cognito

There is a popular saying in the $nglish
speaking countries 2ou are known by the
company you keep! 4o what company are you
keeping 's it amongst the productive or the
unproductive 's it amongst the industrious or
the idle 's it amongst the happy or the sad
+hoever you spend most of your time with
tells me what you tolerate and thus how you
live! Think about it, if you spend a lot of time
with people involved in criminal activities
then your moral standards are not very high!
'f you spend most of your time with idle
people then you are not highly motivated! Can
an immoral person spend a lot of time around
highly moral individuals )o/ They will feel
uncomfortable and agitated! They are not
interested in observing upright and moral
behaviour! They are interested in living an
immoral life! ?ositive people and negative
people do not mi% for very long periods!

'f you are spending your time with
unproductive and negative people then you
are limiting yourself/ 'f you are spending your
time with productive people then you are in
environment conducive for success/ 'n
laymans terms# if you want to be successful
you have to say good@bye to negative people
or they must be willing to greet success along
side you! 'f they are not willing to ,oin you on
the path of success then they will be planning
to keep you on the path of mediocrity and
negativity! Their actions may not be
intentional! &ften, it is simply ignorance that
blinds them from seeing how destructive their
negative conditioning is! 0eware/

#umbing #own
<o you act less than who you are in order to
appease people <o you refrain from
speaking articulately because you feel that
certain people may see you in a certain way
<o you act in a manner, which you dont
particularly like so that others feel
comfortable around you 'f you answer yes to
any of the above *uestions then you are
dumbing down! Many of us dumb down in
order to .t in and placate peoples feelings of
inade*uacy! +hen we do not dumb down
some people .nd it uncomfortable to be
around us as they deem us arrogant, too
intense or over zealous! 1owever, many of us
dumb down and lower our standards in
order to .t in instead of .nding positive
people to associate with! Thats crazy/ +hy
would you want to do less, be less when you
are more and can be even more than that!
+hy would you act uneducated in order to .t
in with you uneducated friends if you are
highly educated 'f you associated with other
educated people you would learn more and
share more! <umbing down is a crime that
we all commit at some point in time! 't is
something that has decreased the *uality of
many peoples lives under the guise of
friendship! 0eware/

Mr 2 had worked in the same factory for the
last twenty years when he .nally decided
after a year of reading and studying
computers at night class that he would apply
for a new ,ob as a ,unior computer
programmer! The ,ob paid much more than
his factory ,ob! +hen he told his sta( mates
of his decision the vast ma,ority of them told
him that he was dreaming and someone such
as a factory worker was wasting their time
applying for such a position! They said such a
,ob was for people of higher intelligence and
social standing! They assumed as Mr 2 had
worked with them and socialised with them
for the last twenty years that he had no right
to dare to aspire to anything greater than the
position of a factory worker! They
unconsciously wanted him to live their life,
and act as they did! They were pro,ecting
their lack of ambition and aspiration on to Mr
2! Mr 2 applied for the post despite the lack of
support from his sta( mates and secured the
,ob! 1is life changed from that point onwards!
1e worked in a new environment with new
people who had higher aspirations, who were
continually improving their skills in order to
keep up with the rapid pace of the computer
industry! This inspired Mr 2 to work and study
more in order to learn more information and
develop new skills! +ithin a few months, Mr 2
realised that he and his old sta( mates were
in two di(erent worlds! They began to scorn
Mr 2 as they deemed him as someone who
considered himself better than them!
-radually, as time past Mr 2 had parted
company from his former colleagues and was
promoted in his .eld of work! 1e is now an 'T
consultant who lives a totally di(erent
lifestyle from those of his former colleagues
who are still working in the factory! 1e lives
in a home he once only dreamed of and is
happy that he can provide a much better
*uality of life for his family!

Ms I was a very bright ambitious young lady
who had it all, a great personality, beauty, an
e%cellent academic record and what appeared
to be a great future! 1owever, she had one
problem, she began to associate with time
wasters and gossip@mongers, people who said
a lot and did nothing! 4he spent more and
more time with them until she began to
develop their habits and ways and became a
gossipmonger and time waster also! 4he is
now in the worst position amongst her group!
4he is broke, addicted to drugs and alcohol
and lacks a sense of direction!

;2ive with a people for forty days and you
"eco!e the!- an old Ara"ic saying

Mr J had a friend who would encourage him
to cheat on his partner and sleep around with
other women! +hen Mr J and his partner
e%perienced a di(icult and challenging period
during their relationship, Mr Js friend would
advice him to leave her! 1e would inform Mr
J that the love for his partner was a waste of
time and that he would be better o( acting
se%ually promiscuous! 9ortunately, Mr J did
not take his friends negative and destructive
advice! The funny thing is that Mr Js friend
met a young lady with whom he en,oyed
spending time and fell in love! 4o much for
practicing what he preached/

;+pend enough ti!e with a fool and you will
"eco!e one-. @apa 2ewis.

' know a man who is a talented writer! 1e
loves to write and is an e%cellent poet! <uring
a recent conversation ' asked him whether he
considered publishing any of his writing or
poetry! 1e replied that he had considered it!
1owever, having spoken to a friend who
advised him not to publish his work, as there
was no market for it, he decided otherwise! '
then en*uired about his friends credentials! '
asked whether he was an e%perienced writer
or someone in the publishing industry to
which he replied no! ' then asked him why he
would take advice from someone who has no
e%perience of writing or publishing! 1e
replied that he had not thought about it that
way! ' added never take advice from someone
who does not possess the knowledge, skills or
e%perience to give you ob,ective advice! 't is
like asking a donkey to bark# no matter how
much it tries it wont be able to bark like a
dog/ +ould you ask someone who has no
interest in working or no aspirations for their
advice in regards to your dream of becoming
an astronaut )o/ 4o avoid asking negative or
ignorant people for positive or ob,ective
advice!

)ow, you may say well ' do not have such
friends! Let me ask you this# are your friends
people of action or are they like@minded 'f
they are action people then they will support
and inspire you in your *uest for success! 'f
they are like@minded then they will do the
things they regularly do! 'f they are great
talkers they will tend to remain great talkers!
'f they are great time wasters they will tend
to remain great time wasters! +hether you
are with them or not they will always .nd
like@minded people! ?eople seem to think that
associating with like@minded people is great!
They are on your wavelength, they know
where you are coming from, and they think
the things you think! 'f you think
unproductive thoughts, do unproductive
things# hang out in unproductive places is it
really great to have other people such as
yourself to associate with +ould it not be
better to associate with people who would
inspire you to think more productive thoughts
and e%cel <oes one heroin addict associating
with like@minded heroin addicts, help +e all
need to elevate ourselves and improve our
social environments by .nding people who
are productive, positive, inspiring and
focused! +hen you improve your social
environment you improve your standards!
+hen you improve your standards you open
more doors to the path of success! 8ssociate
with people who inspire you and you will
grow! The world remembers the shapers,
creators and doers, not the manipulated and
followers! 0ecome a doer and associate with
doers! 't is your choice/

H(W 2(3+ $(4/&,2 $&, HI,#*+ (+
'3//(+. 2(3+ '3$$*''


HOW OFFERING MORE VALUE TO
OTHERS
CAN GRANT YOU HUGE REWARDS

'f your life is not ful.lling, it is probably
because you are not helping others to live a
more ful.lling life, he who understands this
will always live a life of ful.lment 3 4age

How valua"le are you to your co!!unity#
partner# children and econo!y/ $he level of
de!and for your (nowledge# s(ills# experience
or personality indicates how valua"le you are.
$he !ore value you can create for others the
greater the de!and for you. 6hether it is
what you have to say# what services you o.er#
what s(ills or experience you possess# the
!ore value you can create the greater the
success. $he success of this course will "e in
direct correlation to the perceived value that
it can o.er readers.

@eople "uy expensive cars "ecause of the
perceived value. @eople will 7ueue for a long
ti!e to enter certain nightclu"s "ecause of
the perceived value. @eople will spend large
portions of their lives in places of worship
"ecause of the perceived value. @eople
associate with certain people !ore than
others "ecause of the perceived value. Al"ert
)instein said# U%onRt loo( to "eco!e a person
of success# loo( instead to "eco!e a person of
value.Y ' see( to "eco!e a valua"le person "y
inspiring others to ta(e charge of their lives
through !y writings# wor(shops and other
products. 'f you have gained so!ething fro!
this course so far than ' have "een of value to
you. Re!e!"er this= it is what you "eco!e
that is !ore i!portant than what you get.
<any people chase !oney through get rich
sche!es and other 7uic( ,x !ethods to ,nd
the!selves "ro(e. 'f they had spent their ti!e
"eco!ing !ore valua"le then they would "e
far !ore successful ,nancially. 'f a father
chooses to "eco!e a !ore valua"le parent he
will "eco!e !ore involved in his children-s
lives and develop stronger "onds with the!.
He will "e a proactive father rather than a
passive one. 'f a person "eco!es !ore
valua"le at wor( heAshe is !ore in de!and
and can de!and a higher wage than those
who around hi! who are considered less
valua"le. Jalua"le people and products are in
de!and. $he !ore valua"le you are the !ore
in de!and you will "eco!e. How !uch in
de!and are you/ How !uch do others rely on
your s(ills# (nowledge# experience# char!
etc/

$he 7uality of life you experience right now is
due to the person that you have "eco!e. Have
you "eco!e a person of value/ How !uch in
de!and are you "y others for your ideas# your
(nowledge# your experience# your s(ills# your
friendship# your support and so on/ How
!uch are you in de!and in your area# city#
region# country# and continent or around the
glo"e/ 'f you are in very little de!and "y
others then it is "ecause you are person who
is not dee!ed to "e of great value. $hat does
not !ean you are invalua"le. 't si!ply !eans
that you have the opportunity right now to
o.er !ore. $here are !any people that have
so !uch !ore to o.er than they do. However#
they hide "ehind shyness and hu!ility. $heir
shyness stops the! fro! sharing their
wisdo!# hu!our# char!# love and experience
with those in need so they are not perceived
as people of value. 'f you are one of those
people who has so!ething to o.er to those
near to you and far away then start o.ering it
now. How can you "eco!e a person of !ore
value/ 'f you are a person of value in your
street# how can you "eco!e a person of value
in your area/ 'f you are a person of value in
your area# how can you "eco!e a person of
value in your region/ 'f you are a person of
value in your region "eco!e a person of value
in your country. 'f you are a person of value in
your country "eco!e a person of value
around the glo"e.

To possess more than you possess right now,
become more than you possess T 3ana

'f you are not happy with the 7uality of your
life# whether it is the place you live# the
people you associate with# the :o" you do# the
things you haven-t achieved then strive to
"eco!e greater than what you are right now.
3nless you change how you are# you will
always possess what you possess. 0ou can
choose right now to "eco!e a person of value.
+tart now creating !ore value in your life and
the lives of others and you will experience
!ore success in your life.

1e who chooses to be less than he can be
will receive less then he deserves 8
Carmichael

<any of us choose to do less in the na!e of
la8iness# procrastination and ease. $he funny
thing is the less we choose to do is the less we
receive. $he fewer "oo(s you read the less
you (now. $he fewer s(ills you develop the
less de!and for your services. $he less love
you give to your spouse the less love you
receive. 'f you have chosen the path of ;doing
less-# then don-t co!plain when it grants you
a scanty reward. 'f you are receiving less than
you are worth in life then choose to do !ore.
6hen we choose to "eco!e !ore than we are#
!ore than we "elieve we can "e# we receive
!ore. 6e receive !ore respect# !ore love#
!ore wealth# !ore opportunities and !ore
success. $he greatest rewards are reserved
for those who o.er greater value.

Jalua"le e!ployees are always in de!and "y
co!panies# valua"le sports people earn the
!ost !oney and have the largest nu!"er of
supporters. Jalua"le friends are always in
de!and especially in ti!es of need. Jalua"le
actors always receive roles in the "est ,l!s.
Jalua"le doctors receive the highest wages
and "est wor( environ!ents. Jalua"le
"usiness!en !a(e the !ost !oney and o.er
the "est services and products. Jalua"le
teachers gain the "est fro! their pupils.
Jalua"le writers have an anxious audience.
*prah 6infrey is a person of extre!e value to
those people who watch her tal( shows and
,l!s. $he pope is of extre!e value to those
devotees who see( guidance and inspiration
fro! hi!. 4rad @itt is of extre!e value to
those !ovie watchers who en:oy his
perfor!ances and to those wo!en who love
his physi7ue and char!. Ronaldinho the
4ra8ilian foot"aller is of extre!e value. His
foot"all s(ill and uni7ue style !a(e hi! one of
the greatest foot"allers to watch. <icrosoft is
of extre!e value. $he !a:ority of @C users
use <icrosoft software. All successful people
are people of value.

)o person becomes wealthy unless heKshe
enriches others <an 1aki

W$,t ,&! *ou wo&t$5
%o you (now what you are worth/ <any of
you sell your services= s(ills and (nowledge
for next to nothing or in so!e cases even give
the! away for free.
' (now a graphic designer who charged MX0
to produce a!a8ing newsletters while others
charged nearly six ti!es !ore for a less
professional service. ' (now people who can
write a!a8ing poetry in !inutes# who earn
nothing fro! their talent. $here are others
who are not as s(illed as the!# yet they earn
a lot of !oney fro! their co!positions. '
(now a!a8ing !otivators who inspire others
yet earn nothing fro! their s(ills while other
!uch less e.ective therapists have developed
successful "usinesses fro! their services.

'f you want !ore fro! life# get up and
increase your value "y "eco!ing a person of
value. ' pro!ise you will not regret it. 4eco!e
greater than you are. Add !ore value to your
life and to the life of others. $hose of you# who
add !ore value# will achieve !ore success#
happiness and content!ent. +tart today and
increase your worth.
HOW OFFERING MORE VALUE TO
OTHERS
CAN GRANT YOU HUGE REWARDS

E2!&%is! 6 : How *ou %, ,'' 0o&! 1,+u!
<a(e a list of how you can add !ore value in
the lives of others. %oing this exercise is a
great way to create new ideas for products or
services.

)xa!ple
A&!,s o# +i#! How %, I ,'' 0o&!
1,+u! i t$! +i1!s o#
ot$!&s5
+elf estee! ' can research how
successful people
develop con,dence and
share it with others "y
designing courses and
o.ering wor(shops.
Relationships ' can study successful
relationships and o.er
infor!ation to those
who want to learn how
to develop successful
infor!ation.
+ocialising ' can create a foru! or
a series of events where
people who are fearful
of tal(ing to strangers
can co!e and !eet
others.
6ealth Generation ' can organise "usiness
se!inars and invite
successful local#
national# international
"usiness people to
co!e and share their
(nowledge# s(ills and
"usiness. ' could create
a we"site o.ering
7uality infor!ation on
how to "uild wealth.
6or(



' can ,nd new ways to
i!prove !y co!pany-s
e.iciency. ' can learn
!ore a"out !ar(eting
to help pro!ote "etter
the products and
services that !y
co!pany sells.


A&!,s o# +i#! How %, I ,'' 0o&!
1,+u! i t$! +i1!s o#
ot$!&s5

HOW VALUABLE ARE YOU5


WHY IT IS SO MUCH BETTER TO LEAD
THAN FOLLOW

+hy would you rather wait a lifetime for a
leader who may never come, when you could
lead yourself right now ' 4hah

$oo !any of us are waiting for so!eone to
save our souls# lead us in the right direction
or tell us what to do. 6e have chosen to
e!"race la8iness or our fear of responsi"ility
as our destiny. 6e want the easy route in life
and that is the path of the follower. <any of
us are happy to relin7uish our talents#
co!!on sense and (nowledge for so!eone
else# often less s(illed# to control or guide our
life. @eople give their hearts and souls to
fanatic cults in the naZve hope that the cult
leader (nows what they need !ore than they
do. @eople give their !oney to ,nancial
advisors pro!ising the! an easy road to
riches in the naZve hope that ,nancial
advisors (now !ore a"out wealth generation
than they could ever (now. @artners listen to
ignorant friends for advice a"out their
relationship in the naZve hope that their friend
(nows !ore a"out their relationship than they
(now. $he reality is this= if !ost people too(
charge of their own lives and did not rely so
naively on others to guide or lead the! they
would "e in a !uch "etter position. 6ouldn-t
you rather "e at the front of the 7ueue where
you can see and experience what is happening
than at the "ac( where your view is "loc(ed
"y those in front of you/ $he people at the
"ac( of the 7ueue do not (now what lies
ahead. 'f those ahead do not tell the! then
they are o"livious. <any of us live our lives
li(e this. 6e are o"livious to what is actually
happening around us as we rely so !uch on
others to teach# guide and spoon feed us.

$here are people in the world who are
su.ering and struggling due to their reliance
on others rather than relying on the!selves.
$hey are dependent rather than independent.
$hey create excuses and "la!e others for
their failings rather than loo(ing at the source
of their pro"le!s# the!selves. 6hen they
"la!e others they e!power the!. ' have
heard parents "la!e the 4ritish educational
syste! for their children-s failings in life yet
never thought to educate their children
the!selves. 'f the 4ritish educational syste!
or any other educational syste! is failing your
children would it not "e !ore productive for
you to ,nd or create an educational syste!
that will help your children. 2eaders# even
when all is failing around the!# ta(e charge
in order to ,nd a "etter way. $hey do not wait
on those who have failed the! to change.
$hat is a"surd. 0et so !any people do that
daily. ' (new a young !an who failed his
+panish GC+) at school due to his teacher-s
ina"ility to teach his pupils e.ectively.
However despite the young !an-s failure he
decided that he would teach hi!self rather
than hoping that he would ,nd a "etter
teacher. He "orrowed +panish "oo(s and
tapes fro! his local li"rary and "egan his own
study of the +panish language. 'n three
!onths of studying +panish at ho!e he had
learnt !ore +panish than his three years of
studying the language at school. A year later
he could spea(# read and write +panish
con,dently. He had ta(en charge of his
destiny. He relied on his own a"ility and was
successful.

$here are people who will spend their ti!e
co!plaining a"out the rising costs of food#
petrol and the general cost of living. $hey will
curse the govern!ent for its policies. $hey
will vote in the hope that another party will
reduce the rising living costs and o.er the!
relief. $he reality is that history shows that a
new govern!ent does not change the
decisions !ade "y its predecessors. $he
2a"our @arty in 4ritain did not scrap the @oll
$ax they si!ply change its na!e to Council
$ax despite their false pro!ises. Govern!ents
will do what they want even when the !asses
disagree# loo( at 'ra7. $he truth is= don-t wait
for govern!ents to !a(e your life "etter. $a(e
charge and ,nd creative ways to i!prove your
life. 'f the rising food# petrol# and house prices
are hurting your poc(et ,nd new ways to
generate !ore inco!e so you can ad:ust to
any changes. 'f you wait on the govern!ent
you will "e waiting forever. Co!!unities in
the 21
st
century need to co!e together to ,nd
21
st
century solutions to attain social#
,nancial# and acade!ic success for
the!selves. Re!e!"er= don-t rely on those
who have failed you already.

-ive a man a .sh and you feed him for a day#
teach him how to .sh and you feed him for a
lifetime

How !any of you are hoping the perfect
teacher will appear to guide you/ 6ell fol(s
you !ay "e waiting forever. A word of advice#
if ' were you ' would see( to "e the perfect
teacher and ta(e charge of your own life. 6ho
is the "est person to lead you "ut you1 $here
is a powerful sense of con,dence and self
e!power!ent when you choose to ta(e
charge of your life and lead fro! the front.
2eaders are the pioneers# the geniuses# the
inventors# the politicians# the great artists#
writers# lecturers and scientists. $hose who
choose to "e leaders lead all those who
choose to "e followers and achieve !ore
success# gain !ore respect and tend to live
far !ore ful,lled life. 2eaders are
re!e!"ered and serve as !odels for others.
5ollowers are not re!e!"ered1 $hin( a"out
it# people re!e!"er the leaders of ar!ies
such as Alexander the great# Richard the 2ion
Heart# 4a"ur and Genghis Lhan not their
regular soldiers who were the real heroes1
@residents and @ri!e !inisters are
re!e!"ered seldo! those "ehind the! who
!a(e the! who they are. Lanye 6est the
world fa!ous rapperAproducer was un(nown
to the world until he e!"ar(ed on a solo
career even though he was a successful
producer of other artists for years. @eople
re!e!"er the person they see at the front of
the pac(# gang# 7ueue or posse. 6here are
you in the 7ueue of life/

6ho would you rather "e a leader or a
follower/ 6ould you rather shape your
destiny or have so!eone else shape your
destiny/ 6hen you lead yourself you e!power
yourself. 0ou ,nd the inner freedo! where
you are no longer at the !ercy of others. 0ou
stop "eing a victi! and "eco!e responsi"le.
$hat is the way of the leader# independence.
+tart ta(ing charge of your life and lead fro!
the front instead of following fro! the "ac(.
$o your success1

WHY IT IS SO MUCH BETTER TO LEAD
THAN FOLLOW

E2!&%is! 6 : List t$! ,&!,s o# +i#! w$!&!
*ou &!+* o ot$!&s5
$he ai! of this exercise is to highlight that "y
si!ply paying attention to those parts of your
life where you rely on others you !ay "ene,t
!ore "y relying !ore on your own a"ilities#
(nowledge and s(ills.

)xa!ple
A&!, o# +i#! Do *ou &!+*
o ot$!&s i
t$is ,&!,5
W$,t /!!"t
wou+' *ou -,i
i# *ou &!+i!' o
*ou&s!+# 0o&!
i t$is ,&!,5
Ho!e

o o "ene,t
Coo(ing 0es# ' rely on
others
' could learn to
coo(
' could allow !y
!otherApartner
!ore ti!e for
the!selves
'nfor!ation
a"out the
world
0es# ' rely on
the !edia
' could learn
!ore a"out the
world "y
travelling and
seeing it
,rsthand. ' could
also read widely
and discover
di.erent views
and opinions
a"out various
cultures and
regions.
+piritual
guidance
0es# ' rely on
the priest-s
ser!ons and
!y childhood
teachings.


' could learn
!ore a"out !y
faith and spiritual
path
' could feel !ore
con,dent in !y
own self "elief.


A&!, o# +i#! Do *ou &!+* oW$,t /!!"t
ot$!&s i t$is
,&!,5
wou+' *ou -,i
i# *ou &!+i!' o
*ou&s!+# 0o&!
i t$is ,&!,5
WHY IT IS SO MUCH BETTER TO LEAD
THAN FOLLOW



HOW TO USE THE O((ORTUNITIES
AROUND
YOU TO MAKE YOU FINANCIALLY
SUCCESSFUL

;'f so!eone gave you a !illion pounds you
would ta(e it# if so!eone could resolve your
failing !arriage with a wish you-d wish for a
pro!pt resolution# if so!eone could help you
to purchase that drea! ho!e you would
accept assistance# the strangest thing is# is
that we ignore opportunities to i!prove the
7uality of our life every day- A Car!ichael

'f there is one concept that people need to
understand= it is that there are always
opportunities around us to help us i!prove
our 7uality of life. ' will say it again= there are
always opportunities around us or within us
waiting to "e sei8ed. $he vast !a:ority of
people fail to see and sei8e these
opportunities every day. 6hy/ 6e
underesti!ate ourselves and choose to
co!plain a"out how "ad our lives are rather
than use our creativity# (nowledge#
experience or networ(s to create new
opportunities. *pportunities for growth#
success# happiness and !ore are everywhere
even in the worst of places and
circu!stances. $hin( a"out this= if you failed
!isera"ly at school there is an opportunity
right now to e!"ar( on a path of acade!ic
success. 'f you reBect on the factors which
contri"uted to your acade!ic failure then you
also possess the ingredients of your acade!ic
success. Re!e!"er the principle of ;doing the
opposite-/ 'f you only gave thirty percent
attention to your studies then now is the
opportunity to give one hundred percent.
Rundown properties in the !iddle of a
co!!unity could "e an opportunity for local
people to develop a successful housing
cooperative. $he end of a war is the
opportunity for people to co!e together and
"uild a "etter nation.

' re!e!"er a "usiness!an who once said to
!e ;what you ta(e for granted so!eone else
will pay for-. $hat is the secret to ,nancial
opportunities. $here are !any people out
there far less talented# far less creative# far
less (nowledgea"le# and far less educated
who are earning far !ore than you. $hey
achieve far !ore than !ost others in their
lives "ecause they sei8e opportunities. $hey
don-t la!ent a"out how "ad their lives are or
how "ad they have "eco!e. $hey are
proactive and productive and use everything
they can to propel the! forward and i!prove
their 7uality of life.

2et !e give you an exa!ple. $here are !any
people who are software product developers
who are earning [100#000s of dollars each
!onth selling their software products who
(now nothing a"out co!puter progra!!ing.
$here are !any people who can progra! in
the !ost co!plex co!puter progra!!ing
languages that are "ro(e. 6hy/ $he answer is
si!ple. $hose who are successful software
developers see an opportunity to create a
product that can help others and ,nd the
necessary expertise to !a(e it happen. $he
end result is that they produce a product that
they can sell. $hose who are not successful
even though they possess the s(ills to "e
successful la!ent a"out the lac( of
opportunities and do not create anything "ut
co!plaints. 6hich one are you/

' want to as( you a nu!"er of 7uestions#
which are !eant to pro!pt you to thin(
speci,cally a"out "usiness opportunities.

8re there any problems that you think you
could solve
8re there any products, items or buildings
that you think you could improve upon

's there any information that you could
present or write better

's there something di(icult that you could
simplify

<o you have any original ideas that can help
others

<o you have skills that you take for granted
<o you have knowledge or e%perience that
most people lack and would .nd useful

<o you know people who know in:uential
individuals

<o you know individuals who may need to use
other individuals skills Could you act as an
agent
<o you know of a company or business that
may be failing that you could help

Could you help someone to .nd more success,
happiness or contentment

Can you produce a particular type of food that
is better than e%isting products on the
market

Can you sell your products, ideas, skills or
knowledge to a particular market

Can you o(er an e%cellent e%perience to
others

'f you answer yes to any of the a"ove then you
already have the "asic answers to help you
attain greater ,nancial success. 6hat do '
!ean/ *(ay# ' "elieved that ' could produce
far !ore down to earth# honest and fran(
!aterial that would !otivate people such as
you to get up and act !ore proactively. +o '
wrote this course. +o!e of you# perhaps# each
one of you reading this !ay say ;' can
produce a "etter course than this-. How !any
ti!es have we all !ade such state!ents "ut
are yet to prove that we can do "etter/ 6hat
a "unch of tal(ers1 $al( is cheap1 6e have to
stop tal(ing and get up and use our talents#
s(ills# (nowledge and experiences to i!prove
the 7uality of our own lives and others too. 6e
all possess a treasure trove of ideas#
(nowledge and experience that we can tap
into and utilise to open the doors of
opportunity and the world of a"undance. '
have no dou"ts that !any of you could
produce a "etter course1 Cease the !o!ent
and "egin1

2ady H is a talented and creative fashion
designer who ta(es si!ple gar!ents and
ite!s such as $>shirts# s(irts and :eans and
transfor!s the! into truly uni7ue designer
fashion ite!s. +he is so talented that even an
internationally renowned !usician en7uired
where 2ady H had purchased one of her
creations. 'f she had sei8ed the e!erging
opportunity at that !o!ent she could have
"eco!e that artist-s personal designer. 6ould
she have "een that artist-s designer solely/
o1 However# other people in the !usic
industry !ay also have ta(en an interest in
her clothing which could have spar(ed a
whole new career for her. 3nfortunately# she
did not sei8e the opportunity and still
continues to create uni7ue designer style
fashions in her ho!e. 6ill she have !ore
opportunities/ %e,nitely# however she !ay
!iss the! if she chooses to procrastinate or
tells herself that she is not good enough. 'f
she gets up and stays up# ' a! sure she could
"e highly successful.

2ady 0 !a(es great food. @eople constantly
pay her co!pli!ents. $hey even tell her that
she should "e selling her culinary delights to
shops. %o you (now so!eone li(e this/ $here
are so !any !others who are great coo(s
who feed the whole street gratis and receive
!any co!ple!ents. $hey coo( !uch "etter
dishes than !any esta"lished restaurants and
shops. +adly# they do not generate an inco!e
fro! their culinary creations. 2ady 0 is a
highly s(illed and creative coo(# creating up
to three to six new dishes a wee(. +he wor(s
in a :o" that she hates and co!plains that she
does not have enough ti!e to en:oy the
wonders of life. 0et# she has never !ade the
e.ort in spite of the endorse!ents fro! the
local co!!unity and further a ,eld to contact
a co!pany such as a super!ar(et chain to
test out her products. Having tasted her
nu!erous dishes and ca(es ' truly "elieve
that 2ady 0-s culinary delights could "e an
over night success. 'f she ever gets up and
develops a sound !ar(eting ca!paign# she
will no longer have to co!plain a"out lac( of
,nance or ti!e as her s(ills would grant her a
lot of free ti!e and inco!e.

%o you (now what a!a8es !e in the 'nternet
era/ $here are so !any people who are
co!puter literate in the western world who
still feel the urge to engage in cri!inal
activities. $here are individuals who would
rather sell drugs or har! others than atte!pt
to set up "usinesses on the 'nternet. $he
'nternet o.ers huge opportunities for the
lay!an or the professional to !a(e !oney. 'f
you haven-t thought of how !uch opportunity
there is :ust type in Google ;'nternet "usiness
success stories- or so!ething si!ilar and you
will ,nd a lot of people who have used the
'nternet to transfor! their lives ,nancially.

'!agine if we taught incarcerated drug
dealers how to trade stoc(s. 2et us say we
showed the! how to choose the !ost
pro,ta"le stoc(s of !a:or drug and to"acco
co!panies as part of their punish!ent. 6e
also taught the! di.erent trading strategies
such as funda!ental and technical trading
fro! the world "est traders such as 6arren
4u.et and )d +ey(ota. 6ould that not create
a whole new set of opportunities for those
individuals who !ay clai! to have li!ited
opportunities/ '!agine if we taught
incarcerated thieves and "urglars how to set
up online auctions such as e4ay as a part of
their punish!ent/ 6ould that not open such
individuals to a whole new world of
opportunity/

All you need to do to convert potential
opportunities into wealth is to ,nd solutions
or create solutions and to ,nd a !ar(et in
which the custo!ers are hungry for your
solution. 'f so!eone in $hailand needs to sell
H a!ount of products to so!eone in 5rance
and does not (now where to "egin# there is an
opportunity. 'f they don-t (now where to ,nd
that potential custo!er then "e the person
who (nows and can deliver. +i!ply addressing
such a need could !a(e you very wealthy.
@eople do this every day= they call the! the
;!iddle !an-. @erhaps you can design a
product "etter than an existing successful
product. 6ould people "uy a "etter product
than the one they are already "uying/
aturally# so there is a need. @eople use
lawyers "ecause they need to. @eople go to
doctors "ecause they need to. *nce people
feel that they need you# your services# s(ills#
ideas or expertise you will !a(e !oney.

'f you are still telling yourself that ;you
can-tE# "utE# it is easy for you to say#- then
thin( a"out this as a !ethod for creating
wealth. How !any of you reading this "oo(
s!o(e cigarettes/ ' guess there will "e a few1
)ven those of you who don-t s!o(e !ay want
to ta(e heed. $he to"acco industry is a !ulti
"illion>dollar industry where to"acco
co!panies !a(e "illions of dollars# pounds#
euros and rupees in pro,t. 'f we were to study
a to"acco "rand such as 4enson D Hedges or
<arl"oro we would ,nd that these co!panies
have grown and increase their pro,t !argins
over the last ten years. 's it food for thought/
6ell for those of you who haven-t caught on
then what ' a! saying is that there is an
opportunity here for you to earn !oney and
still s!o(e if you so choose. 'f you s!o(e
4enson and Hedges or <arl"oro wouldn-t it
"e a good idea to study these co!panies in
order to ascertain whether it would "e worth
investing in the!. 6hether it is !orally
correct or not cigarette addiction !a(es
co!panies and countries !oney. 'f you-re a
s!o(er# while you spend !oney to purchase
cigarettes why not !a(e !oney "y investing
in $o"acco co!panies/

'f you consider investing in the to"acco
industry as i!!oral then here are few !ore
interesting invest!ent tips. 'f you wor( for a
co!pany# which has "een highly successful
for the last ten years and continues to expand#
don-t you thin( it would "e a good idea to
study the ,nancial via"ility of investing in
such a co!pany/ '!agine you had wor(ed for
<icrosoft in the sta. canteen for the last ten
years and have never invested a di!e in that
co!pany. How !uch could you have earned
fro! a few hundred dollars of invest!ent/ 'f
you li(e to wear designer clothes and spend
your wages on the latest out,ts# would it not
"e wise to study the co!panies which
produce the!# to ,nd out whether they are
worth investing in/ 'f you listen to popular
!usic whether it is Hip>hop# %ance# Roc(#
RD4 or Country# which are all genres# which
!a(e "illions of dollars# would it not "e wise
to study the pro,ts of !a:or record co!panies
over the last few years to ascertain whether
they would "e a potential invest!ent/

6e use toothpaste# toilet roll# soap# (itchen
foil and so !any other household products
and toiletries that are !ade "y a few glo"al
co!panies. $hese co!panies are huge
conglo!erates that !a(e "illions of dollars in
pro,t fro! people such as you. Have you
every thought of ta(ing the opportunity to
study these co!panies to ,nd out whether it
would "e worth investing in the!/ '!agine
every ti!e you went to the toilet# you than(ed
your toilet paper or toilet cleaner for the extra
strea! of inco!e you earn due to investing in
the co!pany that produces the!. 6ouldn-t it
wipe the sadness of a !isera"le face and Bush
so!e negativity fro! your life/ $here are
nu!erous opportunities for all of us to create
!ore wealth and happiness in our lives if we
thin( a "it !ore and pay !ore attention.
4eco!e !ore of an opportunist today. 2oo(
for opportunities and create opportunities and
they will appear. 'f you sit and wait you will "e
waiting forever. 0our success lies in your
a"ility to create and sei8e opportunities.

L!1!&,-!
'f ' had a lever big enough ' could move the
whole world 8rchimedes

2et us say# you have a good idea to write a
"oo(. 0ou are a poor speller and your
gra!!ar is not too good. +hould that stop you
fro! !a(ing a start/ o1 2earn to use the
power of leverage1 6rite a rough draft ,rst.
$hen# ,nd so!eone who has good ver"al and
written s(ills and as( the! to edit the
co!pleted draft so as to !a(e the relevant
a!end!ents and give feed"ac(. 3sing such a
person will give you the leverage you need to
produce your "oo( to an accepta"le standard.
*(ay# you !ay say you need a graphic
designer# a !ar(eter# a copywriter# a printer
and perhaps a we" designer to pro!ote your
"oo(. How !any "rilliant graphic designers
are there who do not earn a di!e fro! their
graphic design s(ills/ $here are thousands.
Could you not ,nd one who would "e willing
to o.er you their expertise in order to gain
exposure/ Are there not creative !ar(eters or
copywriters# with who! you could agree to
share so!e of your "oo(s pro,t for their
services/ %o you get the drift/ 6hatever you
want to do you can always ,nd so!eone or
so!ething so!ewhere# so!ehow to help you
achieve your goal. $his is the power of
leverage. 2everage allows the poor !an with
nothing to "eco!e rich. 2everage allows the
wea( to overco!e the strong. 2everage allows
the uneducated to achieve what the educated
drea! of.

$he opportunity to use leverage is all around
us. 4oo(s are leverage as they give you
(nowledge# which you can use to grow. $he
'nternet is leverage as you have access to
people around the world in seconds.
<ortgages and loans are leverage as you can
use the! to invest in developing property
portfolios or "usiness ideas. 5riends and
fa!ily !ay "e leverage as they can serve as a
support networ( e!otionally# intellectually or
,nancially. Co!!unity groups can "e
leverage as you can !eet people and learn
new things. 2earning another language is
leverage as you can co!!unicate with !ore
people# creating !ore potential opportunities
to gain !ore (nowledge# insights and
experiences. $ravelling is leverage as you
"roaden your hori8ons# learn and experience
new things. 0ou do not need a lot of !oney#
char!# education or intelligence to "e highly
successful in !any areas of your life. 6hat
you do need# is leverage.

2everage is the a"ility to control a lot with
:ust a little. 3se it to "eco!e successful !uch
faster than exhausting your own (nowledge
and e.orts. 5ind a !entor to show you a
faster route to success. etwor( with people
who can help you achieve your goals. 3se the
"est resources and infor!ation to help you
achieve your drea!s. 3se other people-s s(ills
and talents to "eco!e ,nancially successful.
$his is the power of leverage. '!prove your
life with the power of leverage.

Re!e!"er opportunities are all around us if
we si!ply ta(e the ti!e to loo( for the!. +ee(
!ore opportunities and create a "etter 7uality
of life.


HOW TO USE THE O((ORTUNITIES
AROUND
YOU TO MAKE YOU FINANCIALLY
SUCCESSFUL

E2!&%is! 6 : L!,& ,/out i1!sti-
Go to your local li"rary and do so!e research
on the co!panies that !a(e those products
you use on a daily "asis such as tooth paste#
soap# washing powder and clothing/ @urchase
so!e "oo(s on investing and learn a"out the
art of investing in stoc(s and futures trading.
3se what you learn to chec( if any of the
co!panies researched are valua"le
invest!ents.

E2!&%is! 9 : List i%o0! -!!&,ti- i'!,s
2ist any ideas you have that you could use to
generate inco!e. $hen list the people and
lin(s you could use to help your idea "eco!e
a reality.

)xa!ple
I'!,s L!1!&,-!
@roduce infor!ation
course
Graphic designer
)ditor
Copywriter
2oan
'nBuential person
4uild a property
portfolio
<ortgage
%ecorator
'nvest in property 'nternet infor!ation
4usiness !aga8ines in
the li"rary
+et up 'nternet
"usiness
6e" designer
Copywriter
4logger
4uy potential custo!er
lists
4uild partnerships with
other internet
"usinesses

I'!,s L!1!&,-!
HOW TO USE THE O((ORTUNITIES
AROUND YOU TO CREATE SUCCESS


HOW TO MISS O((ORTUNITIES


HOW LAUGHTER CAN TRANSFORM
YOUR LIFE

8 happy heart heals sadness like the best
medicine# but a broken spirit kills a soul like
the most virulent virus 8 Carmichael

2aughter is a wonderful tool for our success
and happiness. 't is one of the !ost
underrated sources of success and happiness.
6e are taught to follow so !any new# life
changing techni7ues yet so!ething as si!ple
as laughter is never !entioned. +adly#
societies and cultures teach us to laugh little
and 7uietly. @eople who laugh loudly and often
are dee!ed as childish and i!!ature as if
laughter is a sin that one should avoid.
2aughter !ay "e i!!ature and childish "ut it
is certainly not so!ething that we should
refrain fro!. 2aughter is natural. 't is the
expression of our deepest positive e!otions.
+o!e experts say while children laugh up to
100 ti!es a day# adults laugh :ust ,ve or six
ti!es a day if they-re luc(y. 's our lac( of
laughter a sign of our lac( of connection with
our original self/

$he world needs !ore laughter and fun.
@erhaps if we all could learn to laugh a lot
!ore# especially at ourselves# and not ta(e life
so seriously then the world :ust !ight "e a
"etter place. 2aughter "rings people together
and connects the! in away ideology# politics
and religion do not. Go to a stand up co!edy
show and you can see people fro! di.erent
cultures# "ac(grounds and wal(s of life all
en:oying the!selves together in the na!e of
laughter. A group of people laughing together
is a powerful group e!otionally. $hey share
the healing e!otions of happiness and :oy.
2aughter teaches us the power of positive
e!otions such as love and fun. 't pro!otes
tolerance and encourages co!!unication.
6hen people are laughing together they are
generally not thin(ing negative things a"out
one another. 'f you exa!ine the gangster
culture plaguing our youth today laughter is
not a cele"rated 7uality. @erhaps if the
world-s gangsters were laughing !ore then
they would love !ore and (ill less.

8 sign of barbarity is the lack of a smile 8
)yamekelaa

2aughter not only helps us to relax our !inds
and "odies "ut also sti!ulates our i!!une
syste! which helps ,ght disease. 't also
exercises our respiratory syste!# and lowers
"lood pressure. 't is one of the !ost e.ective
ways to reduce pain and stress. 2aughter and
playfulness can help to restore the "alance
that the suppression of anger# hatred or
frustration destroys. 2aughter can inspire us
to loo( at things fro! a !ore productive
perspective and reveal new possi"ilities. 't
can wea(en and destroy deep seated li!iting
"eliefs and reveal the a"surdities of negative
thoughts.

LThe greatest natural cure is laughterL 4
-oldman

6hen we learn to laugh at our failures and
stop punishing ourselves then we can !ove on
very 7uic(ly. <any people allow the!selves to
"eco!e stuc( in the past as they cannot stop
punishing the!selves for past failures. $hey
ta(e their failure too seriously and do not
si!ply laugh and learn fro! their !ista(es.
2earning to laugh at yourself and your failings
can help you to overco!e negative
experiences and view the! fro! a !ore
productive perspective. $his will help you to
"e !ore productive and reduce worry and
anxiety.

' re!e!"er the story of a !an whose !other
was told she had cancer and only a few
!onths to live. 'nstead of relying on the
negative news that his !other had only a few
!onths to live# he "egan a regi!e of fun with
her. He would watch co!edies with her and
do fun things which would !a(e her laugh.
He and his !other followed their regi!e of
co!edy and fun ga!es for ten years despite
the doctors telling hi! that his !other had
only a few !onths to live. $he power of
laughter and fun helped to "oost her i!!une
syste! and (eep her !ind in a positive state
which allowed her to live longer. 6hat could
laughter do for those of you who are healthy/
2et laughter "ring you closer to others# "ring
!ore :oy into your life and allow you to
connect with your e!otions to create a "etter
7uality of life.

HOW LAUGHTER CAN TRANSFORM
YOUR LIFE

E2!&%is! 6 : Co0!'* t$!&,.*
'f it is possi"le# ' want you to go out and
o"tain at least seven di.erent co!edy !ovies
or stand up %J%s. ' have as(ed you to choose
seven as the ai! of this exercise is to get you
to watch a co!edy or do a fun activity
everyday for the wee(. 6e will la"el this wee(
the wee( of laughter and fun. 0ou can do as
!any fun activities as you desire. ' want you
to overdose on laughter and fun in order to
awa(en your happiness and inner :oy which so
!any of us neglect. At the end of the wee( '
would li(e you to reBect on how you felt. %id
you feel "etter than the wee( "efore/ 'f so
then ' invite you to "egin to consciously add
!ore fun activities into your life. 'nclude your
fa!ily and friends in this exercise. 'n a world
where the !edia pushes so !uch negativity
we need a serious dose of :oy and hu!our to
co!"at its negative e.ects.


HOW LAUGHTER CAN IM(ROVE YOUR
LIFE


WHAT WILL BE YOUR LEGACY5

Tomorrows results are yesterdays actions
Mami 1erman

How !any of you reading this have as(ed
yourself ;how do ' want to "e re!e!"ered/-
How !any of you have thought a"out the
i!pact of your legacy/ +o how would you li(e
to "e re!e!"ered/ %o you want to "e
re!e!"ered as an upright# intelligent person
and a contri"utor to hu!an develop!ent/ 0ou
!ight want to "e re!e!"ered as a char!ing#
loving and charis!atic character. 6hat would
you li(e to leave "ehind as a guide or insight
into your life/ %o you want to leave a "oo( of
wise 7uotes# poe!s or stories others can learn
fro!/ @erhaps you could leave a si!ple
personal history of your life for future
generations to learn fro!. +adly# !any of us
possess a wealth of wisdo! and experience
that will die with us. 6e do not understand
the power and i!portance of legacy and how
it i!pacts on the lives of future generations. A
negative legacy can have a negative i!pact
on future generations. A people who couldn-t
"e "othered to docu!ent their history or
achieve!ents could actually cause future
generations to su.er fro! a cultural identity
crises.

6hy do so !any people choose not to
docu!ent their wisdo! and experiences so
they !ay serve as a "eacon of light for their
successors/ <any wise grandparents die
without leaving their wealth of wisdo! for
their grandchildren. <any of us (now little
a"out our great grandparents as insu.icient
infor!ation was passed down. $he reality is
that one day we will all die and !ay not "e
re!e!"ered if we don-t leave su.icient
infor!ation. $his is legacy1 Another side of
legacy is that it !a(es us conscious of our
current actions and "ehaviours. 'f you want
your children to have a good role !odel then
you !ust leave a legacy of a good role !odel.
'f you want to leave a legacy of action and
diligence then you !ust e!"ody that. ' want
to show !y children that they can "e
whatever they want to "e through !y legacy. '
want to show the! that they can live their
drea!s if they set clear goals# are tenacious
and deter!ined. ' want the! to understand
that those who are proactive and "old go the
furthest in life. ' want to show others through
!y actions# wor(shops and !aterials how to
i!prove their 7uality life with si!ple steps.

't is sad to see so !any people unconscious of
the future e.ects of their actions. ' see !en
who wo!anise and disrespect wo!en leaving
a legacy of !istrust# disrespect and anger
a!ongst their children. $hey act as if their
negative "ehaviour will not have a negative
result in the future. ' see parents who spend
little 7uality ti!e with their children leaving
the! to a"sor" the negative inBuences of
!odern television and gangster rap1 ' see
co!!unities teaching children age old
falsehoods and stereotypes a"out other
co!!unities and cultures with no thought of
the negative e.ects they !ay have on those
children in the future. <any people see! to
care little a"out to!orrow-s results of today-s
actions. However# the e.ects of today-s
actions and "ehaviours !ay save or destroy
future generations. 6ould you li(e to (now
that your current "ehaviours helped to hinder
the progress of your great grandchildren/

China and 'ndia will "e to!orrow-s super
econo!ies and it would "e wise for us to help
place our children in a good position to ta(e
advantage of such a huge econo!ic shift.
$hose who are thin(ing ahead are already
teaching their children <andarin and Hindi#
the o.icial languages of 'ndia and China# so
that they will "e in a "etter position to do
"usiness or wor( in 'ndia and China. $hose
who don-t prepare their children today for
to!orrow-s changes !ay li!it their children-s
opportunities. 6ill you help your children or
successors to exploit such opportunities in the
future/

$he ancient Gree(s# )gyptians# 'ndians#
<ayans and 'ranians understood the power of
legacy and left us "eautiful "uildings# arts#
writing# philosophies and literature. $heir
legacy is a great cele"ration of pride and a
source of history and wisdo! for their
ancestors today. +o !any good things that we
ta(e for granted and en:oy today are the
result of those who left a positive and
productive legacy. Highly successful people
whether they are actors# writers# inventors#
"usiness people or spiritual leaders are very
clear a"out the legacy they want to leave.
+pea( to the highly successful anywhere in
the world# and as( the! a"out the legacy they
ai! to leave and they can descri"e and even
show you it in clear detail. 2oo( at the
legacies of people such as Richard 4ranson#
6arren 4u.et and the %alai 2a!a. $heir
legacy has not only i!pacted us today "ut will
also i!pact generations to!orrow. 6e too can
leave a legacy which our successors can
cele"rate and learn fro!.

%o you want to "e re!e!"ered as a proactive
person/ 6ill you leave a legacy of happiness#
fun# :oy and a love for life/ %o you want to "e
re!e!"ered as so!eone who others can
learn fro! or deride/ <any pro"le!s in
today-s !odern society are a result in part of
the negative legacy left "y those who ca!e
"efore us. +lavery and colonialis! still a.ect
the descendants and countries of those people
who were enslaved and coloni8ed. $he
ine.ective econo!ic policies of for!er 4ritish
govern!ents such as the destruction of the
!anufacturing sector and !assive pu"lic
"orrowing# has led to the econo!ic downturn
that we are experiencing now. 6orld
govern!ents- ina"ility# over the past sixty
years# to ,nd solutions to reduce the pollution
they created# has contri"uted to glo"al
war!ing which is creating nu!erous
environ!ental disasters around the world and
!ore to co!e. $he pro"le!s our
grandchildren !ay face in the future !ay "e a
result of the legacy we leave today. 6hat will
"e your legacy/ 6hat good things will you
leave for your successors/


WHAT WILL BE YOUR LEGACY5

E2!&%is! 6 : W$,t is *ou& +!-,%*5
2ist how you would li(e to "e re!e!"ered.
6rite down what legacy you want to leave.
$hen as( yourself will your current actions
and "ehaviours actually create the legacy you
have written down. 'f your actions will lead
you away fro! the legacy you would li(e to
leave then write down the actions needed to
leave such a legacy. *nce you (now what
actions are needed then use the tools and
infor!ation you have learnt so far to create
your desired legacy.
How wou+'
*ou +i4! to
/!
&!0!0/!&
!'5
W$,t
+!-,%*
'o *ou
w,t
to
+!,1!5
A&! *ou&
,%tios,
/!$,1iou
&s ,'
/!+i!#s
$!+.i-
*ou to
%&!,t!
t$!
W$,t
,%tios,
/!$,1iou
&s ,'
/!+i!#s
,&!
!!'!'
#o& *ou
to %&!,t!
+!-,%*
*ou w,t
to +!,1!5
*ou&
'!si&!'
+!-,%*5

WHAT WILL BE YOUR LEGACY5



ALL THE BEST, THE END

;$he funny thing a"out life is# as( for the
worse and you will receive it# as( for the "est
and you will receive it. 't is truly un"iased1- A
Car!ichael

' would like to thank you for studying this
course! ' wrote this course to inspire you to
get up, stay up and e%cel! ' hope that you
found great bene.t and that the course has
helped you awaken the proactive, positive and
fearless you! 'f you feel there is anything that
' may have missed that could have improved
this course then please contact me and ' will
take note of your advice! 3emember, the
,ourney to a successful life never stops!
Continue to e%cel and grow that is the key to
a rewarding life and happiness!

' would like to leave you with the following
*uestions in order to provoke thought!

1ow can you be someone amazing

1ow can you leave a powerful legacy for your
children, family and friends

1ow can you improve your life today

1ow can you bring more laughter and ,oy into
your life

<o you have clear, achievable goals

1ow can you get up, stay up and e%cel

To your success,

'f you have en,oyed this ecourse! ' ask two
things from you# please send this course on to
ten people you know and send me an email
detailing what you liked about the course and
how you bene.ted from it! 'f you would like to
donate anything small or a little more visit the
website www!cleanthesh%t!co!uk

Thank you
>ustin Lue
A%4ow+!'-!0!ts

' would li(e to give a sincere than(s to those
individuals who gave up their ti!e to read
and o.er positive criticis! and tips.

R!#!&!%!

2ocal and on local ).ects of Coherent Heart
5re7uencies on Confor!ational Changes of
%A > Glen Rein# @h.%. and Rollin <cCraty#
@h.%. 'nstitute of Heart<ath