SUMMER TRAINING REPORT SUBMITTED TOWARDS

THE PARTIAL FULFILLMENT OF POST GRADUATE DEGREE IN

FINANCE AND MARKETING
PROMOTION AND BUSINESS
DEVELOPMENT
BUSINESS SCHOOL OF DELHI
INDUSTRY GUIDE FACULTY GUIDE
MR. KAMAL PARSAI MR. ATHAR ALI
(ADMISSION HEAD) B.S.D.
BUSINESS SCHOOL OF DELHI
SUBMITTED BY:
ASHISH TULSIYAN-11!1
DEEPAK ANAND-11!11"
PGDM (!1-1!)
DECLARATION
We, the undersigned solemnly declare that the report of the project
work entitled PROMOTIO !" #$%I&%% "&'&(OPM&T),
is *ased our own work carried out during the course of our study
under the super+ision of Mr, -amal Parsai,
We assert that the statements made and conclusions drawn are an
outcome of the project work, We further declare that to the *est of our
knowledge and *elief that the project report does not contain any part
of any work which has *een su*mitted for the award of any other
degree.diploma.certificate in this college,
!shish Tulsiyan/0102101
"eepak !nand /0102003
C#$%&'&()%#
This is to certify that the Project entitled *PROMATION AND
BUSINESS DEVELOPMENT * is a genuine work done *y !shish
Tulsiyan and "eepak !nand+ student of #usiness %chool Of "elhi of
4inance and Marketing, from 21 May 2100 to 21 5uly, 2100 for #usiness
%chool Of "elhi,, 6reater oida under my super+ision and guidance,
Mr, -amal Parsai
!dmission 7ead
#usiness school of "elhi
6reater oida
ACKNOWLEDGEMENT
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ASHISH TULSIYAN-11!1
DEEPAK ANAND-11!11"
MBA !1 > !1!
B.-&0#-- S(,//5 /' D#5,&
TABLE OF CONTENT
B SCHOOLS IN INDIA ?
INSTITUTIONAL CHALLENGES @
O PPORTUNITIES "
ABOUT B.S.D !A
ABOUT MENTOR !?
PAST RECORD !B
SWOT ANALYSIS OF BSD !@
SWOT ANALYSIS OF PGDM !"
CANDIDATES APPROACHED C1
DUESTIONAIRE AND RESULT C?
FINDINGS CB
SUGGESTIONS C@
CONCLUSION C"
BIBLIOGRAPHY E
B SCHOOLS IN INDIA
! <.-&0#-- -(,//5 is a uni+ersity/le+el institution that confers degrees in
#usiness !dministration, It teaches topics such as accounting,
administration, economics, finance, information systems, marketing,
organi8ational *eha+ior, pu*lic relations, strategy, human resource
management, and 9uantitati+e methods,
Some of India's Best B Schools 2010 for MBA, Marketing, Hr,
Finance, Distance Learning, Bsiness Schools in India acce!ting "A#,
MA#, $MA#%
B SCHOOL LOCATION
IIM !hmeda*ad !hmeda*ad, India
IIM #angalore #angalore, India
IIM :alcutta -olkata, India
;(RI 5amshedpur %chool of #usiness <
7uman Resources
5amshedpur, India
MIM% $ni+ersity #angalore, India
MIM% $ni+ersity Mum*ai, India
IIM -o8hikode -o8hikode, India
ational Institute of Industrial
&ngineering =ITI&>
Mum*ai, India
IIM (ucknow (ucknow, India
IIM Indore Indore, India
%hailesh 5 Mehta %chool Of Management,
IIT Mum*ai=%5%OM>
Mum*ai, India
-,5, %omaiya Institute of Management
%tudies and Research =%IM%R>
Mum*ai, India
;a+ier Institute of Management #hu*aneswar, India
IIT "elhi "M% "elhi.:R, India
I#%, 7ydera*ad 7ydera*ad, India
%P 5ain Institute of Management <
Research
Mum*ai, India
4M% #7$ 'aranasi, India
M"I 6urgaon 6urgaon / "elhi.:R, India
4aculty of Management %tudies =4M%/ "elhi.:R, India
"elhi>
Indian Institute of 4oreign Trade=II4T> -olkata, India
Indian Institute of 4oreign Trade=II4T> "elhi.:R, India
!charya Institute of Management and
%ciences =!IM%>
#angalore, India
International Management Institute=IMI> "elhi.:R, India
%ym*iosis Institute of #usiness
Management
#angalore, India
%ym*iosis Institute of #usiness
Management
Pune, India
#oth within the *usiness and academic sectors, one cannot a+oid
reference to the rise of India as a dominant player in the glo*al
marketplace, Its *urgeoning information technology sector,
entrepreneurial pri+ate sector, a*undant source of high +alue added,
knowledge/*ased la*or, and e?panding domestic market cannot *e
ignored, Indian companies such as Infosys, one of the leading
international IT firms, and the Tata 6roup, owner of *rands including
5aguar, Ro+er, and the Rit8/:arlton #oston, are *ecoming glo*ally
recogni8a*le, 4oreign companies including 7yundai and :isco are
making significant e?pansions to their Indian operations, while others
including Wal/Mart and Proctor and 6am*le are de+eloping relationships
that will ena*le them to reach a population in e?cess of one *illion, One
of the challenges of this growth is the need to train the ne?t generation of
Indian *usiness leaders, This places significant responsi*ility on the
academic sector and in particular schools of *usiness, 7a+ing recently
spent time as an outsider to Indian *usiness academe, I offer o*ser+ations
and reflections on the challenges of and opportunities for *usiness
education in India, While these are *ased on the Indian conte?t, it is not
unlikely that there are parallels in other rapidly e?panding economies,
INSTITUTIONAL CHALLENGES
In recent years, India has e?perienced a large increase in the num*er of
institutions offering graduate management programs, Most of these ha+e
*een pri+ate institutions, Three particular conse9uences of this are of
significance, 6i+en the relati+e infancy of graduate *usiness education in
India@the Indian Institutes of Management =IIM>, Indian Institutes of
Technology =IIT>, and a handful of other well esta*lished and highly
reputa*le institutions apart@it is not clear whether international
standards ha+e *een achie+ed within much of the sector, &+en programs
at the leading institutions, while *eing compara*le in 9uality to those of
leading programs glo*ally are, for a +ariety of reasons, not accredited
*y international *odies such as !!:%# International, "omestically, there
is also no single accreditation agency, with more than a do8en agencies
ser+ing this role, The central go+ernmentAs ational !ssessment and
!ccreditation :ouncil has, for e?ample, accredited only 0B *usiness
schools ="amast, 211C>, !n additional challenge is that attaining status as
a Ddeemed uni+ersity,A which is re9uired to offer an M#! degree, can
come only from the $ni+ersity 6rants :ommission
=$6:>, The $6: is a go+ernment *ody that esta*lishes and maintains
educational standards within the higher education sector, 7owe+er, the
actions of the $6: are not necessarily dri+en *y academics *ut also *y
politics and influence =Phatak, 211B>, With new and largely pri+ate
institutions entering the fold, there is a real risk that the o+erarching goal,
certainly in the near term, is either financial or to ha+e a presence in the
marketplace, with educational 9uality and academic integrity *eing of
secondary importance, !*sent appropriate mechanisms to ensure
o+ersight of academic 9uality, this is reason for concern, Related to the
issue of academic standards is that of faculty 9ualifications, The growth
in the num*er of *usiness schools, the financial lure of the pri+ate sector,
and a DstigmaA associated with doctoral 9ualifications, ha+e led to a
shortage of 9ualified faculty,
OPPORTUNITIES
The a*o+e o*ser+ations do not represent a comprehensi+e scientific study
of *usiness education in India, They are the o*ser+ations of one
indi+idual whose cultural roots lie in India *ut who has spent the last 0B
years as a faculty mem*er in the $,%, They are not intended to *e critical
*ut to identify opportunities, India has undergone significant economic
transformation in the post/0330 era when the economy was li*erali8ed,
and a concerted effort made to mo+e away from the socialist economic
model that had pre+ailed since independence in 03EF, What has
transpired to date is howe+er just a *eginning, There are sectors within
the economy that ha+e *arely *egun the journey to moderni8ation, Others
ha+e *egun *ut ha+e yet to reach the le+els of progress, growth, and
engagement in a glo*al conte?t seen *y, for e?ample, the IT sector,
"emand for well trained, competent managers, comforta*le making
decisions in a comple?, rapidly changing en+ironment, is set to grow, If
India is to maintain, if not enhance its glo*al economic position, *usiness
schools need to respond in a timely manner, This will re9uire not only an
infusion of resources, *ut institutional and go+ernmental commitment to
upgrading standards and defining the role *usiness education will play in
future economic de+elopment, It will also re9uire *reaking away from
traditional academic models of pedagogy and hierarchy that are deeply
rooted in culture, The road ahead is filled with challenges *ut also untold
possi*ilities,
ABOUT BUSINESS SCHOOL OF DELHI
#%" has in its short span of coming into e?istence in 211F clim*ed
the ladders of success in the field of management education through
inno+ati+e and inspirational teaching methodology gi+ing enhanced
importance to practical application while inculcating the purest form
of theoretical knowledge through its e?perienced and enriched
faculty, %unshine ensures an all/round growth of the management
graduate,
#%" can match any top class #/%chools in fulfilling the most
e?acting demands of the student community, The infrastructure and
en+ironment pro+ide opportunities for students towards in+ol+ement
in corporate culture so as to make them informati+e in
ational.International *usiness arena and create awareness a*out
latest *usiness de+elopments and techni9ues to impro+e the o+erall
9uality of managerial practices,
C,)&$7)0
M$. V&2&0 S),0& / ! C,)$%#$#4 )((/.0%)0% and financial ad+isor of
repute, he is well renowned for his professional competence, integrity
and sense of 9uality, 7e anchors the thri+ing %ahni 6roup, which has
e?tended its arms into the foray of &ducation, Industry and Real &state
with projects like Mayoor %chool, %unshine 6roup of Institutions and
7a*itech
C,)&$2#$-/0
K&$)0 -),0& - :ompassionate, warm and yet professional, she is the
principal force *ehind the success of #usiness %chool of "elhi < Mayoor
%chool, 7er commitment towards safeguarding professional de+elopment
and social justice is also inspirational
MISSION
To *e a +alue *ased center of e?cellence in higher education,
To affiliate with international academic fraternity to facilitate
de+elopment of glo*al perception in learning,
To pro+ide new and creati+e learning Opportunities to the students on
*oth national and international platforms,
To setup and maintain high ethical standards in the field of education,
To design systems and utili8e technology,
To *e free from social, economic and political pressures and to *e
e?posed to the *est practices,
VISION
The %unshine &ducational %ociety has *een en+isioned as an institution
which are par e?cellence to esta*lish multilateral international trade in
knowledge ser+ices and pro+ide an intellectually stimulating
en+ironment for academic ad+ancement which is glo*al in approach and
acceptance, This is to *e achie+ed through holistic education with
emphasis on an en+ironmental sensi*ility to gain and retain competiti+e
ad+antage in the glo*al market scenario
OUR PRESTIGIOUS PROFECTS
1. S),0& G$/.2
The Promoter of #usiness %chool of
"elhi / %ahni 6roup, a group of
professionals, is in+ol+ed in
di+ersified areas like &ducational,
Residential, :ommercial < %oftware
Technology Park, The group is a
promoter of Mayoor %chool, a
franchise of Mayo :ollege 6eneral
:ouncil, !jmer and has esta*lished
itself as one of the top schools at
national le+el, !nother prestigious
project of the group is 7a*itech
Promoters (td, an integrated project
of IT, :ommercial, Multiple? and
Residential,
!. H)<&%#(, P$/7/%#$- L%4.
7a*itech / ! cy*er +illage is
spread o+er 00 acres of land in
6reater oida,
%oftware Technology Park is
*eing de+eloped in B lac s9, ft, area,
2,CG lac s9,ft, is for %hopping
Malls,
C Multiple?es in E1,111 s9, ft,
areas,
4ood :ourt,
Residential comple? is in 0,B
lac s9, ft, area,
Will generate employment for
more than B111 e?ecuti+es *y 2113/
01,
G, Mayoor %chool
In The Hear 211G, Mayoor %chool
was set up in oida in colla*oration
with 6eneral :ouncil of Mayo
:ollege, !jmer to pro+ide 9uality
education, The air/conditioned school
campus is spread o+er more than 01
acres and houses / the !cademic
#lock, the !dministrati+e #lock, the
-6 #lock and the !mphitheatre,
OFFERED COURSES
PGDM
PGDM P$/6$)77# (D.)5 S2#(&)5&=)%&/0)
The Post 6raduate "iploma in Management =P6"M> is a two year
full time programme, It is appro+ed *y !I:T&, Ministry of 7R",
6o+t, of India, The programme is *uilt upon a trimester system,
which pro+ides students a sound understanding of management
theory and practice across the range of *usiness management
disciplines, The programme is designed to allow students to choose
functional areas of #usiness Management such as Marketing, 7R,
4inance, Operation Management and IT in their final year of study,
P6"M programme attempts to prepare glo*al leaders who create,
manage and lead effecti+e change across di+erse organi8ations,
PROGRAMME STRUCTURE
In the first year students learn the a*ility to communicate, analy8e
situations and take decisions using 9ualitati+e and 9uantitati+e
factors, de+elop a holistic +iew of different functional areas and the
*usiness en+ironment *esides studying courses in general
management and major functional areas, In the second year the
students take electi+e.operational courses and can speciali8e in
the functional areas of their choice, with ad+anced papers on strategic
management, The theory papers are supplemented with
case/studies, minor projects, e?ercises etc, to de+elop the study to
conduct research,
CAMPUS
The campus of #%" is spread o+er nearly B !cres of land with
appro?imately 2 lac %9, ft *uilt/up area, %prawling Wi 4i campus with
ultra modern facilities is located in the emerging educational hu* in
6reater oida, one of the fastest growing satellite towns of ew "elhi,
AMPITHEATER
%ituated near the hostel *uilding it pro+ides an ideal place for students to
unwind after the hard work in the classrooms, It offers scenic am*ience
stimulating creati+e and inno+ati+e thinking, %tudent acti+ities and social
functions are conducted here in the open en+irons
AUDITORIUM
It is situated at the top of the main circular *uilding *etween the two
academic *locks, It is air/conditioned and e9uipped with state/of/the/art
facilities to conduct guest lectures *y faculty of national and international
repute, seminars, corporate e+ents, student acti+ities and social functions,
CLASSROOM
%pecially designed air/conditioned lecture theaters . class rooms fitted
with modern teaching aids, The aesthetically designed wings of
!cademic #locks on either side of central circular *uilding pro+ide a
dynamic learning en+ironment
OPEN AIR LEARNING
Open/air en+ironment friendly teaching : On occasions open / air classes
are conducted *y mem*ers of faculty, This *rings students close to
nature, That pro+ides an en+ironment that fosters learning, inno+ation,
growth, e?cellence and a culture that is focused towards achie+ing
studentsI delight, ItIs the hori8on of achie+ement which e?tends into
eternity for the minds that seek to con9uer e?cellence, ! generous dose of
nature and a sprinkling of meadows present a uni9ue learning and
teaching en+ironment,
SPORTS
6olf J :hipping and Putting range has *een de+eloped in the campus,
6olf coaching facilities are also a+aila*le, %tudents can learn and practice
the great game of golf, 6olf is *ecoming +ery popular in the corporate
sector,
Indoor games like Ta*le/Tennis, :arom, :hess, etc are also a+aila*le to
the students, The gymnasium with the latest technology is *eing set up, !
modern gymnasium, with the state of the art facilities has *een installed
for the students, The workouts here help them to destress,,
HOSTEL
In campus separate hostels for *oys and girls are pro+ided with well
furnished rooms with attached toilets, The hostel premises are Wi 4i
ena*led, The mess pro+ides 9uality and hygienic food to the students
CANTEEN
! well stocked canteen e?ists in the campus which pro+ides students Tea
and %nacks at *reak times, It also caters to the other needs of students
with respect to items of daily use
LIBRARY
There are three li*raries in the campus, They are well stocked with more
than B111 *ooks and o+er B1 journals, (i*raries are fully computeri8ed
and are also mem*ers of "&(&T
YOGA AND MEDITATION
Hoga and meditation sessions are conducted *y e?perts, %uch sessions are
well attended *y the students
LAPTOP N BOOK BANK
To keep pace with ad+anced technology, (aptops are pro+ided to all
students, #ooks and study material are also issued from *ook *ank,
CULTURAL CENTRE
:ultural center at the campus offers a range of cultural acti+ities
including social e+ents, sightseeing trips and functions on +arious
occasions, It *rings together students coming from different *ackgrounds
and makes them feel at home, It also organi8es annual management
festi+als, The cultural acti+ities pro+ide students opportunities to come
together and talk a*out their aspirations and dreams, 7owe+er different
they may *e, there is far more that unites them than di+ides them,
PLACEMENTS G CORPORATE INTERFACE
ACTIVITIES G EVENTS
PERSONALITY DEVELOPMENT PROGRAMME
!ny amount of knowledge and skill is of little use unless the total
personality gets empowered, The young graduates are trained to *ecome
all round managers *y e?posing them to the modern techni9ues of yoga,
stress management, pu*lic speaking, corporate communication etc, To
help them in personal grooming, special sessions are held on *usiness
eti9uettes, negotiation skills and effecti+e communication and to *ecome
an efficient team mem*er and an effecti+e leader, special classes are
gi+en on leadership, moti+ation, attitude, teamwork and analytical skills,
communication, pro*lem sol+ing and teamwork a*ilities, 7ence, case
studies, industry projects, presentations, research work and role play
form an integral part of a studentIs tenure at %unshine &ducation,
CAREER COUNSELING
:areer :ounseling is essential in order to nurture talent that will play a
+ital role in the career planning, The Process starts with the assessment of
aptitude and inclination of students, %tudents o+erall performance
including academic and non academic plays a major role in deciding the
career path of students, !fter e+aluating the a*o+e factors, students are
guided for possi*le career, :areer counseling center also helps students to
decide the speciali8ation in 2nd Hr of their studies,
INDUSTRIAL TOUR
Industrial +isits are planned regularly helping students to get ac9uainted
with the process of manufacturing and marketing of Products
SEMINARS G WORKSHOPS
%eminars and workshops are organi8ed on su*jects relating to industry,
%peakers and e?perts from industry are in+ited to discuss and address the
industrial issues, %tudents can find out a*out the jo* opportunities on
offer, and get help to decide what direction is *est for them, There are
workshops on jo* seeking skills, mock Inter+iews,
PLACEMENT G CORPORATE INTERFACE
C/$2/$)%# R#-/.$(# C#0%#$ (CRC)
:R: recogni8es that employa*ility is a key re9uirement for our students,
!s a result P6"M :ourse ensures that students de+elop, alongside their
academic knowledge and e?pertise, that full range of skills that
employers re9uire including presentation and interpersonal skills,
#esides this the center prepares students through rigorous group
discussions and inter+iews for their placement, Inter+iews,
PRE-PLACEMENTTALKS

The Pre/placement talks are presentations organi8ed *y companies in the
college campus, O+er the years, they ha+e *ecome the primary forums
for company/student interaction, These talks gi+e the students a chance
to learn more a*out company, people and work culture of an
organi8ation, %tudents can also learn a*out the opportunities for growth,
learning and ad+ancement that the company offers,
They can also form a first/hand impression of the company and can make
an informed decision a*out applying for placements, We ha+e o+er the
years found that senior e?ecuti+es are the most effecti+e in deli+ering the
PPTs and also making a strong statement of commitment to recruit
students of our institute, The PPTs take place on a mutually con+enient
day,
PLACEMENT G INDUSTRIAL RELATIONS

The institute has de+eloped strong relations with industry and leading
commercial organi8ation to assist the students in finding out suita*le
employment opportunities through its placement cell, We also pro+ide
analytical counseling and act as a catalyst *etween prospecti+e employer
and students, 7R e?ecuti+es from +arious organi8ation are fre9uently
in+ited to organi8e the campus Inter+iew,
SUMMER INTERNSHIP PROCESS

The placement process consists of the following stages J
H The company conducts a Pre/Placement Talk,
HThe resumes of the interested candidates are sent to the company,
HThe company is informed of the day on which inter+iews are scheduled
*ased on the ranking,
HThe company sends a shortlist of students and the Recruitment Process
details to the :orporate Resource :enter,
DISTRIBUTING THE PUBLISHED MATERIAL
!n effecti+e way of creating awareness a*out a company among the
students is to pro+ide them with the information, The information could
*e in the form of annual reports, company *rochures, pamphlets, research
material and other pu*lished information, The placement office ensures
distri*ution of such material amongst the students,
RECRUITMENT PROCESS
The company informs the Placement Office a*out the following details
well in ad+ance,
H The Method of Recruitment =Preliminary Test, 6", Inter+iew, :ase
study etc,>
H um*er of Rounds of the 6" and group si8e,
H um*er of rounds for Inter+iew,
H !ppro?imate duration of the 6"s and Inter+iews,
STUDENT SPEAK
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ABOUT MENTOR
ame Mr, kamal parsai
"esignation !dmission head
!ssociate Professor, M,%c, =:%> M,Tech =IT>, !MT =!IM!>,
4"P=IIM->, Ph,", =Pursuing> with 00 years of teaching, training and
consulting e?perience and pu*lished papers in International
:onferences , he has *een associated with the *usiness school of delhi
since 211F
PAST ADMISSIONS
Y#)$ N/. /' -%.4#0%-
211F K1
211C 021
2113 22F
2101 0GE
SWOT ANALYSIS OF BSD
SWOT ANALYSIS OF PGDM PROGRAMME
CANDIDATES APPROACHED
NAME ADDRESS EMAIL ID CONTACT NO. TEST KILE
APPEARED
'I'&- -$M!R "7!#!" 'i+ek,kumar02LLgmail,com 133G0G2KB03 M!T KB
#IR$ :7!$7! "7!#!" :hauhan,*iruLyahoo,com 133G00CGKEF M!T EF
R!67$'IR %I67 "7!#!" Rsingh0C3Lgmail,com 13F1CK030F1 M!T BC
!MI%7! %I67 "7!#!" %inghamisha0EGLyahoo,com 1G2K2GG121C M!T B1
%!5!H -$M!R "7!#!" Meetsanjaykumar0EGKLgmai
l,com
1CC110GKGBG M!T C3
-$M!RI %$IT! "7!#!" -umarisunita0BLgmail,com 13B1E23BCF3 M!T KF
!$5 -$M!R R!:7I !nujMFBKFLrediffmail,com 13KK0B0KEEF M!T FC
R!5I' %I7! R!:7I RsinhaMKGBLyahoo,com 13K3G0CBE2C M!T E3
#7!$ M&7R! R!:7I Mehra,*hanuEBLgmail,com 1331BFG1C0B :!T.M!T GB.KF
!-!%7 %!7! R!:7I akicooldudeLgamil,com 133FG1BCC2E M!T G2
7!R%7 %7!RM! R!:7I 7arshMsharmaE0Lyahoo,com 1C132GCFKKC M!T EB
!MIT !%T7!! R!:7I !sthanaMamit11FLgmail,com 13BGE0BKF21 M!T BB
R!5"&&P %I67 R!:7I rajsinghLyahoo,com 1310KFF0G30 M!T BF
"7!W!( W!"&R! R!:7I "dwaderaG2Lgmail,com 13CCKKEEBK3 M!T KB
POO5! -$M!RI R!:7I -umari,puja0Lgmail,com 13EF0BKG100 M!T EG
"I'H! H!"!' R!:7I "i+yaM02GLgmail,com 13CGB1BGGCK M!T 30
#IPI%7 6OH&( R!:7I 6oyel*ipish211CLgmail,com 1C132GCFGK2 M!T 21
P$R$%7OTT!M R!:7I Parthsarthi02Lgmail,com 13EG1FC2KKB M!T 2G
%I"7$ R!5 R!:7I Rajsindhu0Lgmail,com 13F3CGCECKK M!T FB
!-$%7 '&RM! R!:7I !ku+erma03C3Lgmail,com 1C1B0100G10 M!T F0
6OPI -I%7& R!:7I 6opiMkeshuEBLgmail,com 133GE01B3KK M!T K3
I%7!T -$M!R R!:7I ishuMEBKLgmail,com 13BFKKFB131 M!T K2
!$R!6 %7!RM! R!:7I %harma,anurag2Lyahoo,com 13EG002B20C M!T BE
!$P TIW!RI R!:7I TiwariManoop0Lgmail,com 1FKG00E3GEF M!T B0
DUESTIONAIRE
!M&
!""R&%%
6&"&R
:OT!:T O,
N$!(I4I:!TIO
T&%T !PP&!R&"
P&R:&TI(&
N "o you want to do P6"MO
a> Hes *> o
N If yes then how much you would like to in+estO
PPPPPPPPPPPPPPPPPPPP,
N What do you e?pect from P6"M institutionO
PPPPPPPPPPPPPPPPPPP
N What does matters more in any P6"M institutionO
a> Infrastructure *> intellectual capital
c> Placement record d> 4ee structure
N 7a+e you heard a*out #usiness %chool Of "elhiO
a> Hes *> o
N If yes then from whereO
a> ewspaper *> Maga8ines
c> :oaching institution d> college itself
e> any other
T7!-% 4OR HO$R :O/OP&R!TIO
FINDINGS
"uring the summer internship project we come to know a*out the
thinking and mentality of the students who want to join the P6"M
programme as from the a*o+e data it is +ery clear that placement record
and fee structure is the most crucial factor for the students who want to
pursue this programme, This means most of students just want to pursue
this course to get a jo* with handsome salary this is why today any
management degree just *ecomes a source of income in a low
in+estment, Today e+ery student ha+e a desire to join that institution
which pro+ide them a guarantee of cent percent placement students are
+ery less concerned a*out the intellectual capital of an institution they
just want to reconcile the pre+ious placement records of an institution,
SUGGESTION
4rom the a*o+e report we would like to suggest the management of the
#usiness %chool Of "elhi that today where e+eryone is thinking a*out
the ma?imum return from low in+estment thatAs why they should focus
on the placement department of the institution which means they should
try that their each and e+ery student gets a jo* with handsome salary
*ecause this is the only way to *ring the college into the limelight among
the students, There is no pro*lem as far as marketing strategy is
concerned apart from the promotional area *ecause a*o+e data shows
that 3BQ of the students doesnAt know a*out #usiness %chool of "elhi
e+en then they ha+e managed to take lots of admissions in the past, This
is why the area of concerned today *ecomes placement in the college and
management should take care a*out the placement of the students, !nd
a*o+e all they should try to promote their college in such a way that
student at least knows the name of the college *ecause until or unless
student doesnAt knows a*out it how will they think of getting admission
in the college,
%o, it is our suggestion to the management to the
management to make necessary changes in the marketing strategy
*y introducing promotion programme for the college and a*o+e all
enhanced their placement cell for *etter placement of the students
*ecause this is the era of industriali8ation where need of
management graduates increasing day *y day thatAs why the scope
of P6"M in near future is +ery good,

CONCLUSION
4rom the a*o+e report we would like to conclude that the prospects of
#usiness %chool of "elhi is +ery good in the near future *ecause it has
+ery good infrastructure , 9ualified faculty , wifi campus , fully furnished
classroom and much more thing and a*o+e all marketing strategy is +ery
good apart from the promotional acti+ity, If the institution takes care of
the promotional acti+ities and the placement records of the students then
only sky is the limit *ecause after that it will *ecome a complete package
which a student demands in any P6"M institution,
BIBLIOGRAPHY
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