1 READY TO SERVE BEVERAGES

1.1 Introduction
A variety of soft drinks are being presently produced in the country, e.g. sweetened
carbonated (aerated) soft drinks, still beverages containing fruit juice/ pulp and soda water.
Among these, the share of fruit juice based beverages is presently quite small as compared
to synthetic carbonated drinks. radually there is a distinct shift towards fruit juice based
beverages for obvious advantages of the higher nutritional value over the synthetic aerated
waters.
1.2 Objective
!he primary objective of the model report is to facilitate the entrepreneurs in understanding
the importance of setting up unit of ready to serve beverage, technology and financial
parameters of various components for preparation and submission of project proposal to
bank for sanction of long term loan. !his model report will serve as guidance to the
entrepreneurs on starting up such a new project and basic technical knowledge for setting up
such a facility.
1.3 Raw ateria! Avai!abi!it"
!he available fruits in the state can be used in the unit. !he area and production of the major
fruits are already mentioned in the earlier profiles.

1.# ar$et O%%ortunitie&
!oday there is a growing health and wellness consciousness among consumers and an
increasing importance given to fitness and healthy lifestyle choices. "hanging work and
lifestyle habits leave less time for home cooking and therefore spur demand for convenience
and #complete nutrition$ from meal replacements. !here is a greater inclination to #self%care$
rather than #medicate$, a greater awareness of the #functional$ benefits of health beverages
and a greater willingness to pay a premium for such beverages.
!he &s '(( crore non%carbonated beverage market in the country is composed of fruit drinks,
nectar and juices. )hile the fruit drink segment is estimated at &s *'(%+(( crore (branded
and packaged), the juice market is valued at &s ,'( crore and the nectar is a small category
of about &s +'%'( crore. And the popular brands vying for a share in the sector are -arle.s
/rooti, odrej.s 0umpin, "oca "ola.s 1aa2a, -epsi.s !ropicana, and 3abur.s &eal, 4astle.s
1ilo, 5oy milk from -ro5oya and branded fruit juices from 5urya /oods among others.
'roject 'ro(i!e& ) ' A*ro& G!oba! A*riS"&te+ 'vt. ,td.
Your 'artner in A*ri)bu&ine&&
1
De+and and Su%%!"
1any established brands as stated above have created awareness amongst the consumers
and many of them have started switching over to fruit juice based beverages from the
aerated beverages. 6arge companies and brands are popular in urban areas.
ar$etin* Strate*"
7stablished brands would need quite some time to penetrate the vast and scattered market.
!his activity can be started in towns and small cities on a small scale so that products
become price competitive. 3uring winter, the demand would go down but otherwise, rest of
the 8%9 months would witness steady demand.
1.- 'roject de&cri%tion
'roce&& De&cri%tion
!he process of manufacture is simple and standardised. -reserved fruit pulps, sugar syrup,
citric acid, preservatives, colours and flavours are blended according to the formulation,
homogenised and bottled. !he bottles are processed in retorts and cooled.
Avai!abi!it" o( $now .ow and co+%!iance&
"/!&:, 1ysore has successfully developed the technical know%how. "ompliance under the
-/A Act is mandatory.
/a%acit" o( '!ant
As against the rated capacity of ,,.;< lacs ltrs every year, actual utilisation in the first year is
assumed to be <(=, in the second year it is ;(= and thereafter it is limited to 9(=.
Source& o( tec.no!o*"
!echnology of the project related material handling equipment is available with indigenous
companies and could be set up at competitive prices. 1ajor suppliers are understated %
1.0 'roject co+%onent and co&t
1ajor components of the projects and their costs are described in the table hereunder>
'roject 'ro(i!e& ) ' A*ro& G!oba! A*riS"&te+ 'vt. ,td.
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2
1.1 ,and and Bui!din*
'ARTI/2,ARS 2nit 3t" /o&t4unit Tota!
,A5D 6 B2I,DI5G 1#.77
6and 5q1 ?(( *'(.(( ,.((
,and Deve!o%+ent
6and Area ?(( '((.(( *.((
Bui!din*
'roduction B!oc$
@uildup Area 5q1 ,(( ',(((.(( '.((
1isc 5pace 5q1 ,(( ',(((.(( '.((
"ontingencies ,(= ,.((
',A5T 6 A/8I5ERY 30.77
-lant A 1achinery 65 , +,(((,(((.(( +(.((
"ontingencies *(= <.((
IS/E,,A5EO2S 9I:ED ASSETS 0.77
1isc Assets 65 , '((,((( '.((
"ontingencies *(= ,.((
'RE)O'ERATIVE E:'E5SES 11.#0
7stablishment , 8(<,((( 8.(<
-rofessional "harges , ,((,((( ,.((
5ecurity 3eposits , *?(,((( *.?(
TOTA, 01.#0
1.; '!ant and ac.iner"
!he total cost of the plant and machinery is &s. +< 6akhs.
1.< Bui!din*
!he main production block will cost around &s. ,, lakhs. !he entire building will be divided
into two 2ones B buildup area and miscellaneous space.
1.17 i&ce!!aneou& A&&et&
A provision of &s. < lakhs would take care of all the requirements.
1.11 're!i+inar" 6 're)o%erative E=%en&e&
A provision of &s. ,,.?< lakhs would take care of pre%production eCpenses like
establishment, professional charges, security deposits etc.
1.12 >or$in* ca%ita! a&&e&&+ent
ITES Year 1 Year 3 Year -
5!D"E D/ &A) 1A!7&:A6 A -A"E:4 1A!7&:A6 ,'.89 *+.8+ *+.8+
5F43&G 37@!D&5 +;.8( '<.;( '<.;(
TOTA, -3.0< ;7.-3 ;7.-3
ARGI5 ,+.?* *(.,+ *(.,+
'B9 ?(.*< <(.?( <(.?(
I5TEREST O5 >/ ?.?+ <.<? <.<?
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1.13 ean& o( (inance
E32ITY /A'ITA, +'.((= 2;.31
O9'I S2BSIDY *'= '(.(( *'.((= 27.22
TER ,OA5
/:4A4A4":A6 :45!:!F!:D45 ,(.((= ?(.((= 32.3-
-Payable half yearly Installments ,( +.*(
TOTA, ,((= ;7.;;
1.1# /a&. (!ow &tate+ent
'ARTI/2,ARS Year 1 Year 3 Year - Year 1
SO2R/ES O9 925DS
7HF:!G "A-:!A6 % % % %
5F@5:3G
47! -&D/:! '.?( *+.,8 *,.?? ,9.;'
(:4!7&75! A3373 @A"E)
37-&7":A!:D4 ?.'< ?.'< ?.'< ?.'<
-&76:1:4A&G 7I-.)/D ,.<? ,.<? ,.<? ,.<?
:4"&7A57 :4 !7&1 6DA4 % % % %
:4"&7A57 :4 @A4E @D&&D):45%)" ?(.*< ,+.?* % %
TOTA, -1.;0 #2.;7 21.0# 2-.<-
1.1- 'rojected ba!ance &.eet
'ARTI/2,ARS Year 1 Year 3 Year - Year 1
,IABI,ITIES
7HF:!G "A-:!A6 *8.+, *8.+, *8.+, *8.+,
&757&J75 A 5F&-6F5 ,;.9' +<.;+ <?.8( 9,.<8
!7&1 6DA4 *9.,' ,<.+' +.'' ((.(()
@A4E @D&&D):45%)" #7.20 07.#7 07.#7 <(.?(
TOTA, 11-.0; 1#1.1< 1-1.70 1;7.3<
1.10 'rojected %ro(it and !o&& account
'articu!ar& Year 1 Year 3 Year - Year 1
I5/OE ,;<.?( *<?.<( *<?.<( *<?.<(
E:'E5DIT2RE ,<?.8( *+'.** *+<.9< *+8.<'
VARIAB,E ,**.8* ,8*.*8 ,8*.*8 ,8*.*8
9I:ED ?,.98 '*.9? '?.<8 '<.+;
GROSS 'RO9IT ,,.<( *9.+8 *;.<? *'.9'
'RO9IT BE9ORE TA: (*.*;) ,?.?* ,+.9< ,+.,(
RETAI5ED 'RO9IT (*.*;) ,?.?* ,+.9< ,+.,(
1.11 ?e" Indicator&
47! -&7574! JA6F7 at current :nflation (&s. in lakhs) 110.2-
:4!7&4A6 &A!7 D/ &7!F&4 = 32.77
AJ7&A7 35"& 1.<-
@&7AE 7J74 -D:4! = ;#.7;
-AG @A"E -7&:D3 ( G7A&5) #.1<
'roject 'ro(i!e& ) ' A*ro& G!oba! A*riS"&te+ 'vt. ,td.
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#
1.1; an%ower Re@uire+ent
'ARTI/2,ARS 5O.
S2'ERVISORY STA99
-&D3F"!:D4 1A4A7& ,
-&D3F"!:D4 5F-7&J:5D&5 *
>OR?ERS
5E:6673 )D&E7&5 ?
K76-7&5 <
5A6751A4 *
1.1< A&&u+%tion&
'roject 6 9inancin*
"ontingencies on @uilding ,(=
"ontingencies on 7quipment *(=
!erm 6oan ?(=
&ate of :nterest on !erm 6oan ,(=
5ubsidy "onsidered 5ubject to ceiling *'=
7Cpected time of :nstallation 1onths ,(
1oratorium 1onths <
/A'A/ITY
&ated "apacity -er Annum 8(= of :nstalled capacity 6-A ,,;<(((
4umber of Dperational 3ays 3AG5 *,(
)orking Kours -er day Krs ,?
/A'A/ITY 2TI,IAATIO5
Gear : <(=
Gear :: ;(=
Gear ::: 9(=
SA,ES 'RI/E
) 5 -rice *'
OT8ER E:'E5SE
"ommission ,(.(=
1arketing 7Cpenses *.'=
'O>ER
"onnected 6oad K- <(
DE'RI/IATIO5 AS 'ER /O'A5YBS A/T
@F:63:4 +.+?=
-6A4! A 1A"K:47&G ,(.+?=
1:5". /:I73 A557!5 ;.(;=
6A43 A 5:!7 37J76D-174! ,.<+=
AI5TE5A5/E
@F:63:4 ,.((=
-6A4! A 1A"K:47&G *.((=
1:5". /:I73 A557!5 ,.'(=
6A43 A 5:!7 37J76D-174! ,.((=
1.27 ,IST O9 E32I'E5T S2'',IERS
'roject 'ro(i!e& ) ' A*ro& G!oba! A*riS"&te+ 'vt. ,td.
Your 'artner in A*ri)bu&ine&&
-
&aylons 1etal )orks, -@ 4o ,;?*<, 0@ 4agar, Andheri (7),
1umbai ?(( ('9
!echno equipments, +, -arekh 5treet, irgaon, 1umbai ?(( ((?
Ealpana @oilers, ,8 Eailash -ark, 6@5 1arg, hatkopar ()), 1umbai ?(( (+<
7uropack 1achines (:) -vt 6td, '* @indal 7state, 5akinaka,
1umbai ?(( (;* !el. 4o.> *8'*<?;;, *8'(*,',
"ontainer :ndustries, "%*99, hatkopar :ndl 7state,
;* 6@5 1arg, hatkopar, 1umbai ?(( (8(
T.e actua! co&t o( %roject& +a" deviate on c.an*e o( an" o( t.e a&&u+%tion&.
'roject 'ro(i!e& ) ' A*ro& G!oba! A*riS"&te+ 'vt. ,td.
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0