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Page 1
Namuun Zulkhuu
Caitlyn McKell
Bryan Bennion
James Richards
Advertising Team 6
Table of Contents
SWOT Analysis & Creative Brief........................3
Big Idea................................................................4
Social Media........................................................5
-Linkedin .....................................................5
-Twitter ......................................................7
-Facebook....................................................9
Print Ads.............................................................12
Business Card.....................................................15
Video Commerical..............................................17
Radio Commercial..............................................19
Conclusion..........................................................21
Page 2
Page 3
SWOT Analysis &
Creative Brief
SWOT Analysis

Strengths: Unique approach to burritos. Wide variety of food choices are covered on the
menu. Virtually any kind of food you love stufed into a burrito; Sweeto Burrito has gone where
no burrito has gone before.
Weaknesses: Franchises grow too quickly; as a result, franchises run a risk of poor
management. Passionate and deeply invested franchisees are needed.
Opportunities: Plenty of room for growth. Strong interest in investing in a franchise.There is
room for growth, and many people are interested in joining the franchise.
Threats: Sweeto Burrito is ofen confused with competitors (primarily Chipotle Mexican Grill).
Nothing prevents the competition from making similar food.
Creative Brief

Objective: Attract investors to the prospect of owning a franchise. Gain more customer loyalty.
Target Audience:
-Primary Audience: Investors with interest in franchise investment and food services.
-Secondary Audience: 18- to 35-year-olds who have a passion for good food and are
attracted to trying new and exciting things.
Tone: Exciting, new, delicious, attractive, and unique. Professional, yet irreverent; appeals to
potential franchisees and the youthful crowd.
Page 4
SWOT Analysis &
Creative Brief
Big Idea
Big Idea

The campaign will emphasize customer loyalty and passion by drawing examples from
customers themselves. By emphasizing how passionate customers are about Sweeto Burrito,
the campaign will attract the attention of potential franchise investors. Ads will be placed on
social media networks (Twitter, Facebook, LinkedIn), radio, television, and in print. Business
cards created especially for interested investors will make it simple for these investors to
fnd out what they want and need to know in order to get started with owning a franchise.
While the theme of Sweeto Burrito is youthful and irreverent, this campaign has a more
professional appearance in order to have a stronger appeal to our primary audience of
potential franchise investors.
Page 5
Social Media: LinkedIn
Social Media: LinkedIn

Ads placed on LinkedIn can appear in both the home page and the ad sidebar; both
link the user to Sweeto Burritos LinkedIn page. LinkedIns homepage is designed to
deliver the main message quickly while the user is browsing the feed on the home
page. The image is attention-grabbing and gives the user a brief message about why
Sweeto Burrito is a worthy investment. Interested users click on the ad (below) and
the Sweeto Burrito page gives a summary on what makes them successful and why
the investment is a good choice for them.
The Sweeto Burrito page on LinkedIn (right) provides a brief description of the
companys background and what makes them a successful business. This page can
be used to give updates to franchisees, including upcoming events, news for new
locations, and other updates relevant to the company as a whole. This page will be a
great beneft to employees, employers, and investors.
Own a profitable franchise with
Sweeto Burrito.
Be A Burrito Boss
Sweeto Burrito
Previous experience in the food industry? Sweeto Burrito is a new and rapidly expanding
business searching for investors who are ready to bring an exciting and unique
restaurant that will stick out of the competitive clutter.
We started as a few guys and girls making food out of
a trailer in North Dakota, with a passion for making
people happy. We hope we accomplish that with every
visit. Sweeto Burrito was borne...
Growing Strong
O W N A
F R A N C H I S E
Be
Burrito
Boss
a
Page 6
Sweeto Burrito
Sweeto Burrito
Interested in Sweeto Burrito?
Previous experience in the food industry? Sweeto Burrito is a new and rapidly
expanding business searching for investors who are ready to bring an exciting and unique
restaurant that will stick out of the competitive clutter.
We started as a few guys and girls making food out of a trailer in
North Dakota, with a passion for making people happy. We hope we
accomplish that with every visit. Sweeto Burrito was borne from the
streets to Take Hunger to the Mat with Flavor Worth Fighting For.
Once in the 70s there was a little boy who liked to make fried bologna
and Velveeta cheese sandwiches after school for the ... see more.
Growing Strong
O WN A
F R A N C H I S E
Be
Burrito
Boss
a
Sweeto Burrito is a new and rapidly expanding food service company began in 2011 and has now expanded
to over a hundred franchise and company locations in five states of the U.S. and with hundreds of commitments
in several more. By rethinking the tortilla as a container for greatness, Sweeto Burrrito has invented customer
favorites like the All American, which literally a burger in a burrito, the Buff Chick ... see more.
Social Media: Twitter
Social Media: Twitter
A Twitter account already exists for each Sweeto Burrito location. A Twitter feed will
be created that is specifcally catered to franchisees. Franchisees and employees can
tweet testimonials of their personal experience of joining the team and working with
the company. Alongside these testimonial tweets, this account will tweet when a new
Sweeto Burrito location will be opening, where the Sweeto Burrito trucks will be making
stops, and other information relevant to franchisees and employees. This account
will have the hashtag #sbtagteam to reference testimonials and investors who are
interested in owning a franchise.
Page 7
Page 8
TWEETS PHOTOS/VIDEOS FOLLOWING FOLLOWERS FAVORITES
Tweets Tweets and Replies Sweeto Burrito
Franchise
@sbtagteam
Flavor Worth Fighting For
sweetoburrito.com
21 Photos and videos
120 21 22 12 14 MORE
Sweeto Burrito Franchise @sbtagteam 22h
Albert Thompson @sbtagteam Jul 15
Thomas Albertson @sbtagteam Jul 14
Alana T. Freemen @sbtagteam Jul 12
Sweeto Burrito Franchise @sbtagteam Jul 12
Grand Opening in Fargo, ND!!!
Come to Main Street at 11:00 am
to get your Sweeto on! #sbtagteam
I am so glad to be a part of the Sweeto
Burrito Team! I havent been this excited
in a long time. #sbtagteam
Working with Sweeto Burrito has been great! I have met a
lot of great people, plus the food is good too! #sbtagteam
If you are looking for aomething exciting and new, join the
Sweeto Burrito team. I did and it was the best decision ever!
#sbtagteam
Be
Burrito
Boss
#sbtagteam
Page 9
Social Media: Facebook
Social Media: Facebook
Facebook presents its ads both within the News Feed and in the ad sidebar. The image in
a News Feed ad (page 10) is designed to deliver the ads message quickly while the user
scrolls down the page. Upon capturing the attention of a potential investor, it delivers a
brief message that Sweeto Burrito is a worthy investment and the user is linked to Sweeto
Burritos LinkedIn page. This ad also includes a direct link to Sweeto Burritos website, and
also includes the #sbtagteam hashtag that links the user to the investor-focused Twitter
account. Sidebar ads also deliver a similar message with a link to the LinkedIn page.
For the secondary audience, the Facebook page also includes interactive portions such as
a quiz (page 11.Bottom) that asks customers Which Sweeto Burrito should you take on?
This quiz will be a fun way to attract customers to fnd out which burrito suits them, while
promoting the Sweeto Burrito menu itself. Another option for customer interaction is a
discussion board (page 11. Top) called Which Sweeto Burrito are you craving?, asking
customers to name their favorite burritos on the menu and why they love it.
Page 10
Be A Burrito Boss
Own a profitable franchise
with Sweeto Burrito.
See the success of other
investors Here.
sweetoburrito.com/join-store
Sweeto Burrtio
See the success of other investors Here!
WERE AS SERIOUS AS A HEART ATTACK! Get ahead of the
competition selling the newest and most unique burrito in the nation.
Sweeto Burrtio
SWEETOBURRITO.COM/JOIN-STORE
WARNING: Passion, creativity and a desire for success required.
O W N A
F R A N C H I S E
Be
Burrito
Boss
a
Page 11
Which Sweeto Burrito are you craving for?
A: All-American
B:Papi Chulo
C: Carna Assassin
D: Buf Chick
ALL-AMERICAN PAPI CHULO
CARNE ASSASIN
BUFF CLICK
Sweeto Burrito
Like This Page 20 hours ago
David Jeferson Defnately A. I love the
All-American!
13 minutes ago Like
Alyssa Swanson BUFF CHICK!!!!!!!!!!!!!!
21 minutes ago Like
Maddi McKay I had a friend of mine
take me here last week. AMAZING!!!
34 minutes ago Like
Steven Lupica I have always wanted to
try the papi chulo, but I am in love with
th carne assasin
39 minutes ago Like
Katie Oliver I have tried all of these and
I would give anything for the Buf
Chick! I love the sauce so much!!
55 minutes ago Like
Write a Comment...
David Jeferson Defnately A. I love the
All-American!
13 minutes ago Like
Alyssa Swanson BUFF CHICK!!!!!!!!!!!!!!
21 minutes ago Like
Maddi McKay I had a friend of mine
take me here last week. AMAZING!!!
34 minutes ago Like
Steven Lupica I have always wanted to
try the papi chulo, but I am in love with
th carne assasin
39 minutes ago Like
Katie Oliver I have tried all of these and
I would give anything for the Buf
Chick! I love the sauce so much!!
55 minutes ago Like
Write a Comment...
172 people like this
85 shares
112 comments
ASSASSIN
CHICK
David Jeferson Defnately A. I love the
All-American!
13 minutes ago Like
Alyssa Swanson BUFF CHICK!!!!!!!!!!!!!!
21 minutes ago Like
Maddi McKay I had a friend of mine
take me here last week. AMAZING!!!
34 minutes ago Like
Steven Lupica I have always wanted to
try the papi chulo, but I am in love with
th carne assasin
39 minutes ago Like
Katie Oliver I have tried all of these and
I would give anything for the Buf
Chick! I love the sauce so much!!
55 minutes ago Like
Write a Comment...
172 people like this
85 shares
112 comments
ASSASSIN
CHICK
Which
should you Take On?
Burrito
Something New or Something Classic
BEGIN HERE
NEW
Classic
Wild or Hot
Are you Skillful
or Good-Lookin?
WILD HOT
SKILLFUL GOOD-LOOKIN
Favorite American Food
How much do you
love Sauce?
ALOT!
NOT ALOT...
BURGERS
BBQ
Busy or Relax
BUSY RELAX
Hot or Cool
COOL
PAPI CHULO
BRONCO
BUFF CHI CK
ALL AMERI CAN
CARNE ASSASSI N
VEGGI E AVENGER
sweetoburrito.com
#sweetoburrito
Page 12
Print Ads
Two print advertisements (page 13) have been designed that specifcally target
the primary audience. Each ad features a businessman or businesswoman, as well
as the All-American Burrito. The tagline Be a Burrito Boss is used to address the
primary audience and attract their attention. At the bottom of both ads, there is a
description of the Sweeto Burrito business culture and a call to action to apply to
own a franchise.
Another print ad was created that addresses both audiences (page 14). This ad
features a burrito from the menu and tweets from real customers who shared their
experiences with Sweeto Burrito and what makes it unique and attractive.
Print ads can be run in newspapers and magazines that are specifc to areas and
regions where Sweeto Burrito already exists, or in areas where there is a lot of interest
in food services similar to Sweeto Burrito.
Page 13
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Business Card
The business card is what employees can give to people who are interested in
owning a franchise to direct them where to go. It includes a phone number, the
#sbtagteam hashtag, as well as a link for information on the web. The card
is designed with the company logo and the Burrito Boss theme to make it
distinguishable from other business cards and easy to recognize. Shown below are
the front and back of the card; the top view is the actual size of the card, and the
bottom view is a magnifed version of the card.
Page 15
Page 16
sweetoburrito.com/join-store #sbtagteam
8 4 4 G E T - S W E E T O
Be
Burrito
Boss
a
O w n a f r a n c h i s e
sweetoburrito.com/join-store #sbtagteam
8 4 4 G E T - S W E E T O
Be
Burrito
Boss
a
O w n a f r a n c h i s e
Front back
Front
back
Video Commercial
We show the viewer that Sweeto Burrito is new and never-before-experienced. Humor is
added by portraying a professionaly dressed businessman getting punched with favor.
The favor is so amazing that he is willing to fght for it. He then realizes that Sweeto
Burrito is a franchise to be worth fghting for. This ad can be featured on local television
stations, LinkedIn, as well as on YouTube videos, which play before a user watches a
video. This ad is specifcally catered to our primary audience, potential franchisees.
Page 17
Page 18
Video Advertisement SWEETO BURRITO
Visual Audio
Man in business suit holding a cell phone
sitting at down at public table to eat.

It shows him speaking to somebody.

A close up shot of mans hand beginning
to remove the wrapper of his burrito.

Close up of man taking a bite out of the
burrito.

Immediately his head moves back from
the whiplash of an invisible punch.

Man looks down at burrito.
Close up of burrito in his hand.
He cautiously eats another bite, chews,
them Bam! His gets a head- punching
combo. His head flies to his left, to his
right, to his left again from the
He suddenly looks at his burrito with
intensity and ferociously takes another
bite.
His head turns to his left, then his left
again more dramatically, then back, then
left again.
He turns and looks at his burrito with big
eyes.
Close up of his hand on burrito.
Both burrito and man are in view as he
lifts up the burrito in wonder and holds
it up like it is the holy grail.
Close up of burrito in his hand still
holding it high.
Suddenly words appear: BE A BURRITO
BOSS
Covering the full screen, the luchador
mask and SWEETO BURRITO logo
appears with the slogan, FLAVOR
WORTH FIGHTING FOR




Look, Im looking for a great investment
fast, and I need money now.






Punch sound




Punch 1, Punch 2, punch 3




Four punch sound effects







A heavenly chorus sings



Punch sound is heard

Another punch sound is heard.
Radio Commercial
This ad is directed to both audiences. It is a thirty-second audio ad that delivers a tone that
emphasized that Sweeto Burrito is new and will change the audiences life. The listener will
enjoy the humor behind it, while understanding the concept of how unique and new Sweeto
Burrito is. This ad can be played on local radio stations, as well as online music streaming sites
like Spotify, Pandora, and iTunes Radio.
Page 19
Page 20
Dialogue Sound Effects

Larry: Hey Katie, where do you want to go
for lunch?

Katie: I know of a place Larry
(An Angel Choir begins to sing as
Katie talks)
A place where men have dared to
explore different levels of flavor. A
place where every bit testifies of
awesomeness and superior power is
granted to you.
(The Angel Choir grows louder as
Katie speaks more boldly)
Brother Larry I come to you as a
messenger of truth to bring you the
joyous news that will change your life
forever! (The Angel Choir stops as Katie
ends her speech)

Larry: Sounds cool. Whats it called?

Katie: Sweeto Burrito.

Larry: Sweet. Lets go.
(A Spanish guitar begins to play as
the announcer speaks)
Annc.: Do you want to feed you hunger
something new? Fight your hunger with
flavor from Sweeto Burrito. Featuring all
new and all different types of burritos
including the All-American and the Buff
Chick. Just find the closest Sweeto Burrito
restaurant to you on our website
at sweetoburrito.com

End of Commercial
Conclusion
Most of the advertisements address the primary audience of potential investors while
also appealing to the secondary audience and gaining customer loyalty. The Be a Burrito
Boss slogan appeals to both audiences, 18- to 35-year-olds who want great taste, and
potential investors with interest in food services. By using twitter, Linkedin and Facebook,
the campaign appeals to the primary target audience in a professional and upfront
manner and will attract potential investors to the prospect of owning a franchise. The
use of video, radio, twitter and Facebook appeals to the secondary audience by building
customer loyalty and spreading a positive reputation for the business.
Page 21