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Terms of Reference for Website Design

Project: Towards the Strengthening of Implementing Partners Capacity to Engage With Media


Background

Danida intends to extend support to four non-government organisations (NGOs) working in
various counties through Uraia. The NGOs are expected to be working in parts of Nyanza,
North Rift, Lower Eastern and Upper as well as North Eastern regions. The focus of activities will
be aimed at ensuring peaceful co-existence between communities and clans living in the
targeted areas. The organisations will be expected to undertake a number of activities with
direct public participation over a period of nine (9) months.

The organizations will be working in 11 counties, namely:

Isiolo
Turkana
Marsabit
Tharaka Nithi
Kitui
Machakos
Makueni
Migori
Kisumu
Siaya

Working closely with Uraia, Inforkomm Media Services will take to assist the partner CSOs in
better use of the media and media platforms, both mass media and otherwise, so they can
better deliver on their mandate. Our assumption is that while communication plays an
important role in the success of such projects, local CSOs and community-based organisations
have over the years demonstrated little or no expertise in dealing with media and ensuring
their messages spread beyond their operational areas. This intervention thus seeks to empower
the organisations to deal more effectively with the media.
Among the many approaches Inforkomm will use to help Uraia fulfill her objectives, Inforkomm
also seeks to create an online presence for the CSOs where such opportunities may be posted
and links shared with the media practitioners for possible follow up for potential stories for use
in both the national and regional media.


Objectives

Inforkomm seeks to work with a website design consultant who will help us come up with an
online platform that will help us create an online community, cutting across the 6 CSOs and the
11 counties where the project will be implemented. The website will seek to engage the CSOs
and media in the implementation process of the project, to serve the following objectives:

Bridge the gap between the CSOs and the media, both national media and county-
based media, in terms of working relations.
Post opportunities and share links with media practitioners on what the CSOs are doing
in the counties, for possible follow up for potential stories for use in both the national
and regional media. This will help engage the public in the project.
Provide an interactive opportunity for NGOs, CSOs and the public to interact on
relevant governance issues. The website will act as a repository for material generated
by CSOs and as a platform through which the public can interact with the content and
others interested in governance and constitutional issues. The website will allow the
public to post comments and conversed via the mediated platform.
The website should be able to be viewed and function well on mobile devices

The consultant shall be expected to work hand in hand with the projects Programme Manager,
and the Social Media Consultant throughout the life of the project and possibly afterwards, in
managing the website and uploading content, as need arises.


Consultancy
Consultants with capacity to undertake the aforementioned tasks are requested to submit a
concept note to ideas@inforkomm.com by Wednesday July 30
th
, 2014. The concept note
should contain following information:

1. Competency of the lead consultant and his/ her team
2. CVs of the lead consultant and his/ her team
3. Similar Products (links to websites) made earlier by the applicant
4. Timeline for building the website
5. Realistic budget