2014 Prospectus

PROSPECTUS
Publication date: November 2013

2 IMM GRADUATE SCHOOL OF MARKETING PROSPECTUS 2014
INDEX
ABOUT THE IMM GRADUATE SCHOOL 03
OF MARKETING
REGISTRATION STATUS 03
MISSION, VISION AND ACADEMIC BOARD 03
WHY CHOOSE A CAREER IN MARKETING? 04
WHY THE IMM GRADUATE SCHOOL OF MARKETING? 04
DISTANCE LEARNING 05
THE IMM GSM MARKETING INFORMATION CENTRE 05
INTERNATIONAL RECOGNITION 06
IMM RECRUITMENT 06
NATIONAL QUALIFICATIONS FRAMEWORK 06
FINANCIAL AID 06
ALUMNI 06
STUDENT SUPPORT 07
ADMISSION PROCESS 07

ADMISSION CRITERIA WITH SPECIAL 08
REFERENCE TO THE NATIONAL SENIOR
CERTIFICATE (NSC)
SUBMISSION OF QUALIFICATIONS FOR ADMISSION 08
ACADEMIC PROGRAMMES 09
FOUNDATION PROGRAMME 09
PRE-VARSITY PROGRAMME 09
- Admission Criteria 09
- Rules and Regulations 09
UNDERGRADUATE PROGRAMMES 10
CERTIFICATE PROGRAMMES 10
- Higher Certicate in Marketing 10
- Higher Certicate in Export Management 10
- Admission criteria for non-South African applicants 10
DIPLOMA PROGRAMMES 11
- Diploma in Marketing Management 11
- Diploma in Export Management 12
- Articulation from the Higher Certicate in Marketing 12
to the Diploma in Marketing Management
- Application procedure 12
DEGREE PROGRAMMES 13
- Bachelor of Business Administration (BBA) 13
in Marketing Management
- Articulation from the Diploma in 14
Marketing Management to the BBA in
Marketing Management
- Articulation from the Diploma in Marketing 15
(IMM GSM programme offered prior to 2011)
to the BBA in Marketing Management
- Bachelor of Commerce (BCom) in Marketing 15
and Management Science
Management offered by the IMM GSM, to the
BCom in Marketing and Management Science
(programme offered by the IMM GSM pre 2011) to
the BCom in Marketing and Management Science
POSTGRADUATE PROGRAMMES 17
POSTGRADUATE DIPLOMA IN MARKETING MANAGEMENT 17
BACHELOR OF PHILOSOPHY (BPHIL) HONOURS IN 17
MARKETING MANAGEMENT
- Articulation from the Postgraduate Diploma 18
in Marketing Management to the BPhil Honours
MASTERS OF PHILOSOPHY (MPHIL) IN MARKETING 19

ASSESSMENT 20
ASSIGNMENTS 20
EXAMINATIONS 20
EXAMINATION TIMETABLE MAY 2014 22
EXAMINATION TIMETABLE OCTOBER 2014 22

CALENDAR OF EVENTS 24

FEE STRUCTURE 25
FEE STRUCTURE FOR UNDERGRADUATE 25
PROGRAMMES - SOUTH AFRICA
FEE STRUCTURE FOR POSTGRADUATE 26
PROGRAMMES - SOUTH AFRICA
FEE STRUCTURE FOR UNDERGRADUATE 27
PROGRAMMES - ZIMBABWE
FEE STRUCTURE FOR POSTGRADUATE 28
PROGRAMMES - ZIMBABWE

PAYMENT PROCESS 29
PAYMENT - SOUTH AFRICA 29
PAYMENT - ZIMBABWE 29
OTHER AFRICAN COUNTRIES 29
IMM GSM REFUND POLICY 29
CHANGE OF PERSONAL DETAILS 29

STUDENT CODE OF CONDUCT 30
IMM GRADUATE SCHOOL OF MARKETING PROSPECTUS 2014 03
ABOUT THE IMM GRADUATE
SCHOOL OF MARKETING
REGISTRATION STATUS
The IMM Graduate School of Marketing (IMM GSM) is
registered with the Department of Higher Education and
Training (DHET) as a Private Higher Education Institution
under the Higher Education Act, 1997. Registration
certicate number 2000/HE07/013.
The IMM Graduate School of Marketing is quality
assured by the South African Council on Higher
Education (CHE). The IMM GSM programmes have been
registered by the South African Qualications Authority
(SAQA). In addition, the IMM GSM is a member of the
Association for Private Providers of Education, Training
and Development (APPETD).
MISSION
The mission of the IMM GSM is to continually bestow
relevant and quality marketing skills, knowledge
and competencies to its students, thus creating
professionally-qualied and well-equipped marketers,
who are fully skilled and able to practise effectively in
the business environment. In this manner, IMM GSM
graduates will contribute to the overall development of
a sound and globally-acknowledged economy.
VISION
The IMM GSM strives to be the distance learning
provider of choice and the centre of excellence
for marketing and marketing-related disciplines in
Southern Africa. In our endeavours to be the touch
point for marketing knowledge and information, the
IMM GSM will continue to provide all stakeholders with
superior and professional customer service and subject
matter of the highest academic integrity.
THE ACADEMIC BOARD
The Academic Board of the IMM GSM is represented
by members of the marketing industry and academics
from reputable universities and business schools within
South Africa. This is the highest academic decision-
making authority of the IMM GSM. It oversees all of the
academic quality assurance processes to ensure that
students receive the necessary knowledge, skills and
expertise needed to meet the demands of the market
place and excel within a dynamic and ever-changing
working environment. The highly-qualied members
of the IMM GSM Academic Board and their established
committees ensure that the content and quality of the
IMM GSM programmes, supporting learner guides
and textbooks are current and in line with progressive
marketing principles and developments.
The Academic Board of the IMM GSM is committed to
the following ethos:
To acknowledge the human dignity and worth of all
people and recognise that learner-centred education of
the highest standard is the way to improve quality of
life, equality and the advancement of human rights and
freedom of all people.
To align all IMM GSM policies and procedures to give
effect and enhance the transformation of education in
order to address the imbalances of the past and, in so
doing, contribute signicantly to the development of the
workforce of southern Africa.
PROSPECTUS
WHY CHOOSE A CAREER IN MARKETING?
Marketing is one of the most exciting, dynamic
and stimulating careers - one that knows no limits.
Marketing is fundamental to the success of any
business. The more knowledge, aptitude and energy
you have, the more chance you have of succeeding as
a marketer.
Therefore, studying at the IMM GSM is a wise choice,
as all our qualications are well respected, not only by
organisations striving towards marketing excellence,
but also by reputable recruitment organisations.
The IMM GSM delivers outstanding education in
marketing and management - once you have achieved
a qualication from the IMM GSM, you can enter the
business world and follow a career in many areas, such
as those listed in the table below:
A successful career in marketing requires one to
be creative, self-motivated, exible, innovative and
resourceful. Marketing people are special business
people who have a broad outlook and are critical and
strategic thinkers. Fundamental to your success as
a professional marketer are the relevant educational
qualications and a learning experience that enables
you to apply a wide range of marketing techniques, the
right skills, ability and imagination.
WHY THE IMM GRADUATE SCHOOL OF
MARKETING?
The IMM GSM is a sound and stable private provider of
higher education, and provides the relevant teaching,
learning and tutoring to offer a comprehensive selection
of programmes in marketing and management.
The IMM GSM has a ne history of over 65 years of
assessing, delivering and conferring certicates,
diplomas and degrees of the highest quality, which are
internationally recognised. The IMM GSM is well known
for its quality and high academic standing.
Excellent outcomes-based education allows you to
study by means of distance learning. In addition, you
can receive tuition support at one of the IMM GSM
recognised Additional Tuition Centres throughout
Southern Africa.
The focus of the IMM GSM is to provide marketing skills
through high quality, globally-recognised, certicates,
diplomas and degrees. Benets of registering with the
IMM GSM for your education include the following:
a SAQA-registered programme;
a qualication that is sought after throughout
Southern Africa;
an internationally-recognised qualication;
access to our Marketing Information Centre, which
also provides assistance with Internet searches;
the convenience of studying towards a qualication
from the IMM GSM anywhere, anytime through
distance learning; and
the ability to write your exams anywhere in the
world, by making use of a private invigilator.
Advertising Marketing communications
Brand management Marketing intelligence
Creative directing Market research
Customer services Media strategy
Database management New product development
Direct marketing Product/packaging design
Distribution and logistics
management
Public relations and publicity
Event and promotional management Sales management
e-Commerce Sponsorships
Promotions management Fund-raising
Marketing training Fashion marketing
International marketing Marketing consulting
Consumer affairs Business-to-business
marketing
Services marketing Sports marketing
ABOUT THE IMM GRADUATE SCHOOL OF MARKETING ABOUT THE IMM GRADUATE
SCHOOL OF MARKETING
IMM Institute
The IMM Institute (IMM) is a body that embraces
marketers and organisations across the continent,
including alumni, current students, past IMM
members and the marketing and business community.
Outstanding benets are provided to a membership
base that wishes to align itself with the ideals of a new
and dynamic marketing association.
The aims of the IMM Institute are to assist the
marketing community to anticipate, manage and
embrace the exciting changes taking place in the
business and social environment, to create forums for
networking and to recognise outstanding marketing
achievement, amongst other cost-effective, value
added benets. Furthermore, an imperative aim of
the Institute is to encourage ongoing educational and
professional development amongst marketers. For
further information visit www.imminstitute.co.za.
Strategic Marketing - the ofcial publication
of the IMM
Strategic Marketing is comprised of high-level, well-
researched marketing articles, with strong academic
content, unbiased perspectives of local and international
marketing trends, and marketing that is on the pulse
and people in the fore - living up to the declaration of
being coherent, credible and courageous. It includes
informed opinions from industry leaders, well-known
practitioners, academics and strategists in marketing.
For further information please visit www.imminstitute.
co.za.
DISTANCE LEARNING
The IMM GSM provides the opportunity and convenience
of distance learning to its students. Students register
directly with the IMM GSM and can study towards a
qualication from the IMM GSM anywhere, globally.
The benet of distance learning is that students have
the exibility of studying in their own time, without
having to adhere to lectures or timetables. Through self-
directed learning, students can manage their learning
and are in control of their learning processes to reach
their desired goals, as they are able to monitor, evaluate
and regulate their cognitive learning strategies.
Students can plan their study timelines using structured
assessment timeframes and timeously-allocated
assignments per semester, which contribute towards
their nal assessment mark. In addition to prescribed
textbooks, the mode of distance learning is facilitated
by means of module-specic learner guides that
have been developed to direct students through their
independent learning process. While students progress
with the syllabus at their own pace, exercises and
self-evaluations further permit them to monitor their
individual progress. Each semester general exam and
assignment tutorial letters, are made available via the
e-learning facility. Selected module specic tutorial
letters are also available via the e-learning facility.
THE IMM GSM MARKETING
INFORMATION CENTRE
The Marketing Information Centre in Johannesburg
currently stocks in excess of 2 000 marketing
related books. These include all the prescribed and
recommended textbooks, as well as an extensive array
of complementary texts.
The Marketing Information Centre is open to all
undergraduate and postgraduate students. A search
service is available to assist with projects and
assignments. Photocopies can be made to supplement
learning material, subject to the Copyright Act.
The IMM GSM regional ofces also have a library of
prescribed books and a limited stock of supporting
textbooks.
All books are for reference purposes only and cannot be
taken out of the library.
ABOUT THE IMM GRADUATE
SCHOOL OF MARKETING
INTERNATIONAL RECOGNITION
Most overseas countries recognise South African
qualications that are registered by the South African
Qualication Authority (SAQA) and compare them to
specic levels within the countrys education system.
All IMM GSM qualications are registered with SAQA.
IMM RECRUITMENT
In recognising the outstanding quality of its qualications
and the excellent calibre of its graduates, the IMM GSM
is regularly approached by organisations that need to ll
marketing positions to drive their business processes.
IMM Recruitment is perfectly positioned to procure
marketing staff for positions within organisations.
IMM GSM students and graduates seeking employment
opportunities within the eld of marketing may also
submit their CVs to register with IMM Recruitment,
which will endeavour to match them with relevant
marketing positions within organisations.
IMM Recruitment may be contacted in
Durban on 031 312 2239.
NATIONAL QUALIFICATIONS FRAMEWORK
The format of all qualications in South Africa is
governed by the National Qualications Framework
(NQF) Act, 2008 that came into being through the
South African Qualications Authority (SAQA). SAQA
is responsible for overseeing the development and
implementation of the NQF and provides a standard
format in which qualications may be offered by private
and public institutions.
The NQF aims to provide qualications that enjoy
national recognition and, where appropriate,
international comparability. It also strives to provide
clear learning paths in the qualications structures,
and facilitates and supports life-long learning and
career advancement. The NQF assures the quality of
outcomes of education, training and career paths - a
signicant force in the transformation of education and
training in South Africa.
Where the older version of the NQF differentiated
between eight levels of qualications, the reworked NQF
now provides for ten different levels of qualications.
Higher Education qualications occupy six levels on the
NQF, levels 5 to 10, referred to as the HEQSF (Higher
Education Qualications Sub-Framework).
There has also been a change in the titles and types
of qualications; the minimum credit ratings per
qualication; the number of credits that can be
transferred to higher qualications; exit-level outcomes
and associated criteria; and an aspect known as work-
integrated learning.
The IMM GSM was one of the rst private institutions
to receive accreditation for its programmes in terms
of the NQF. As per all higher education institutions,
including public universities, the IMM GSM has redesigned
its programmes to ensure alignment to the HEQSF.
In the redesign of its programmes, the IMM GSM
has worked in close collaboration with the local and
international marketing industry, and in consultation
with leading academic experts in the eld of marketing
management. The new qualications are not only
aligned with the HEQSF requirements, but will position
IMM GSM students in an even stronger position for job
and career acceleration opportunities in the industry.
FINANCIAL AID
All undergraduate students may apply for an IMM GSM
bursary. Bursaries are awarded on the basis of nancial
need and academic achievement. Bursary fees do not
cover accommodation or pocket money.
Bursaries will cover registration and assessment fees.
To download the Bursary Application form go to the
website www.immgsm.ac.za.
ALUMNI
The IMM GSM has a proud heritage of over 17000
graduates working in top positions in South Africa and
southern Africa. In a survey of 5700 alumni conducted
in 2011/2012, the IMM GSM established that alumni
work in elds as diverse as banking to pharmaceuticals
to FMCG to telecommunications. It is evident that the
IMM GSM is a recognised institution in the workplace
in Africa and provides graduates with an array of career
opportunities both for the undergraduate completing
studies immediately after school or the experienced working
adult engaged in post graduate studies.
You can access more information about
IMM GSM alumni at www.immgsm.ac.za.
STUDENT SUPPORT
Additional Tuition Centres
Through a recognition process, the IMM Graduate School
of Marketing (IMM GSM) has entered into agreements
with various institutions to offer additional tuition support
toward IMM GSM qualications. These recognised
Additional Tuition Centres (ATC) are required to meet
stringent quality criteria to qualify for recognition to offer
additional tuition support toward IMM GSM education
programmes, and are evaluated on an annual basis by an
independent evaluation inspectorate.
Students please note:
Not all ATCs offer additional tuition for all BBA degree
electives. Please contact individual ATCs for details.
Additional tuition for all other modules may be offered
on request based on student numbers and lecturer
availability. Kindly enquire with the ATC Contact.
A full list of IMM GSM ATCs and the additional tuition
offered towards IMM GSM qualications that each ATC
offers is shown below. Please select your province and
then the relevant city (where applicable).
Notice and Disclaimer
Clarication of the role of the IMM GSM and
Additional Tuition from independent parties
The IMM GSM is registered as a distance learning private
higher education institution (Registration Certicate
No. 2000/HE07/013). Distance learning is regarded
as the acquisition of knowledge and skills through
mediated information and instruction, encompassing all
technologies and other forms of learning at a distance.
As a distance learning education institution, the IMM GSM
ensures that students are provided with all requirements for
successful self-study (i.e. a Resource Pack, which includes
a Learner Guide per module, a list of prescribed textbooks
and DVDs (where applicable)). Online, telephone and e-mail
support is available. General and module-specic tutorial
letters, for certain modules, are made available during the
course of every semester. A student may supplement his/her
tuition at one of the recognised Additional Tuition Centres
(ATCs). For further information of an academic nature,
please visit the IMM GSM website at www.immgsm.ac.za.
Disclaimer
In terms of Section 1 of the Higher Education Act, 1997 (Act
No 101 of 1997) (the Act), to provide higher education is
dened as the execution of the following functions in the
institutions own name:
Registering of students for higher education;
Taking responsibility for the provision and delivery
of the curricula;
Taking responsibility for the assessment of students
regarding their learning programmes; and
Conferring the qualications and issuing certicates
for these qualications.
In keeping with the Act, the IMM GSM complies with
the above functions as the institution providing higher
education. The ATC may not perform these functions and
acts solely as a supplier of additional tuition to students who
voluntarily elect to receive such support and is not a site of
delivery for the IMM GSM.
ADMISSION PROCESS
New students are required to apply before registration.
The application process is a standard process within
South African tertiary institutions, allowing these
institutions to give an indication of the demand for
specic programmes. The application fee for new
students is available on the Fee structure. The application
fee is non-refundable and is required by all new students,
regardless of the semester in which the student registers
with the IMM GSM for the rst time. Please access the
Application Form at www.immgsm.ac.za.
For prospective students who have exited the
school system as from 2008
Please note:
The minimum statutory requirements to obtain the
National Senior Certicate is an achievement rating
of 40% in three subjects, one of which is an ofcial
language at home language level, and 30% in three
subjects.
For all IMM GSM programmes, a National Senior
Certicate or equivalent is required, including an
achievement rating of at least 3 (40 - 49%) in English
home language or 4 (50 - 59%) in English rst additional
language.
The minimum statutory requirement to achieve a
matric exemption is a National Senior Certicate with
an achievement rating of 4 (50 - 59%) in at least
four recognised 20-credit subjects. The following
are recognised 20-credit National Senior Certicate
subjects:
Accounting History
Agricultural Science Information Technology
Business Studies Life Sciences
Consumer Science Mathematics
Dramatic Arts Mathematical Literacy
Economics Music
Engineering Physical Science
Graphics and Design Religious Studies
Geography Visual Arts
Languages (Two additional
languages over and above
ofcial languages)
SUBMISSION OF QUALIFICATIONS
FOR ADMISSION
All qualications submitted for admission should be
certied by a registered practitioner.
ADMISSION CRITERIA WITH SPECIAL REFERENCE TO THE NATIONAL SENIOR CERTIFICATE (NSC) ADMISSION CRITERIA WITH SPECIAL REFERENCE
TO THE NATIONAL SENIOR CERTIFICATE (NSC)
Christa Kavungo, Undergraduate Administrator
FOUNDATION PROGRAMME
PRE-VARSITY PROGRAMME
The Pre-Varsity Programme is designed for students
who wish to undertake a BBA or BCom and have met
the minimum requirements for admission to a diploma
programme at a higher education institution.
The Pre-Varsity Programme comprises of 6 compulsory
modules and is structured as follows:
Marketing 1 (20 credits)
Academic Literacy and Project 1 (20 credits)
Business Communication 1 (20 credits)
Business Management 1 (20 credits)
Business Numeracy 1 (20 credits)
Economics 1 (20 credits)
The Pre-Varsity Programme can be completed in
one year. This programme must be completed within
two years.
Admission criteria for the Pre-Varsity
Programme
Admission criteria for prospective students who have
matriculated up to and including 2007
Senior Certicate (Grade 12) plus a mark of at least
30% on higher grade or 40% on standard grade in
Mathematics.
matriculated and exited the school system as from 2008
National Senior Certicate (NSC) or equivalent. The
student must have met the minimum requirements
for admission to a diploma programme at a higher
education institution including:-
An achievement rating of at least
3 (40 - 49%) in English home language or
4 (50 - 59%) in English rst additional language;
Plus an achievement rating of at least
2 (30 - 39%) in Mathematics or 4 (50 - 59%) in
Mathematical Literacy.
Rules and regulations for the Pre-Varsity
Programme:
Students can only commence with the BBA or
BCom after successfully completing the Pre-Varsity
Programme.
Note:
After completion of the Pre-Varsity Programme,
students must apply to the Matriculation Board, a
division of Higher Education South Africa (HESA), in
order to endorse their National Senior Certicate,
allowing them to register for a Bachelors
programme.
Applicants must submit a certied copy of their
school leaving certicate (e.g. NSC), the Pre-
Varsity Programme academic record, certied copy
of identity document/passport and the required
exemption fee to HESA before registering for the
BBA or BCom.
ACADEMIC PROGRAMMES
UNDERGRADUATE PROGRAMMES
CERTIFICATE PROGRAMMES
Admission criteria for Certicate
Programmes
matriculated up to and including 2007.
Senior Certicate (Grade 12) or equivalent.
A CV and RPL (Recognition of Prior Learning)
application is required from prospective students
over 23 years of age, who have no Senior
Certicate, and must include work-related
experience and a SAPS afdavit stating that they
did not obtain a Senior Certicate.
National Senior Certicate (NSC) or equivalent.
The student must have met the minimum
requirements for admission to a higher certicate
over 23 years of age, who have no NSC, and must
include work-related experience and a SAPS
afdavit stating that they did not obtain a NSC.
Higher Certicate in Marketing
The Higher Certicate in Marketing is offered as a
basic entry-level marketing qualication at level 5
of the NQF (HEQSF aligned) and consists of 135 credits.
The Higher Certicate in Marketing comprises of
seven modules:
Academic Literacy 1 (15 credits)
Fundamentals of Business Communication 1
(20 credits)
Sales Management 1 (20 credits)
The Higher Certicate in Marketing can be completed
within a minimum of one year study. This certicate
must be completed within four years.
Higher Certicate in Export Management
The Higher Certicate in Export Management is offered
as a basic entry-level export qualication at level 5 of
the NQF (HEQSF aligned) and consists of 135 credits.
The Higher Certicate in Export Management consists
of seven modules:
Academic Literacy 1 (15 credits)
Basics of Export Trade 1 (20 credits)
Export Administration 1 (20 credits)
The Higher Certicate in Export Manage-
ment can be completed within a minimum
of one year study. This certicate must be
completed within four years.
Admission criteria for non-South African
applicants
To view the undergraduate entrance requirements for
prospective students who have qualied with a O level
and A level school leaving certicate please visit the
website www.immgsm.ac.za and click on Academic
Programmes, Current Programmes, Admission Criteria.
All other foreign qualications must be evaluated by
SAQA or HESA.
ACADEMIC PROGRAMMES
DIPLOMA PROGRAMMES
Admission Criteria for Diploma Programmes
Admission requirements for prospective students who
have matriculated up to and including 2007
Senior Certicate (Grade 12) or equivalent.
Certicate, and must include work-related
experience and a SAPS afdavit stating that they
did not obtain a Senior Certicate.
Admission requirements for prospective students who
have matriculated and exited the school system as from
2008
National Senior Certicate (NSC) or equivalent,
including an achievement rating of at least
3 (40-49%) in English home language or
4 (50-59%) in English rst additional language.
requirements for admission to a diploma
over 23 years of age, who have no NSC, and must
afdavit stating that they did not obtain a NSC.
Diploma in Marketing Management
The Diploma in Marketing Management is offered
as an intermediate qualication at level 6 of the
NQF (HEQSF aligned) and consists of 360 credits.
The Diploma in Marketing Management comprises
compulsory and elective modules. The Diploma in
Marketing Management comprises of 17 modules and
is structured as follows:
Year 1
Financial Management 1 (20 credits)
Year 2
Basic Marketing Research 2 (20 credits)
Marketing Communications 2 (20 credits)
Elective (20 credits)
Year 3
International and Africa Marketing 3 (20 credits)
Work Integrated Learning 3 (40 credits)
- Practical Assessment.
- No assignment or examination required.
Nobuntu Webster, IMM GSM Graduate
Electives
You will need to select three of the following
eleven modules:
Brand Management (20 credits)
Business Law 1 (20 credits)
Business-to-Business Marketing (20 credits)
e-Commerce (20 credits)
Entrepreneurship (20 credits)
Human Resource Management (20 credits)
Product Management (20 credits)
Retail Marketing (20 credits)
Services Marketing (20 credits)
Sponsorship Management (20 credits)
Tourism and Hospitality Marketing (20 credits)
The Diploma in Marketing Management can be
completed within a minimum of three years study.
The Diploma in Marketing Management must be
completed within eight years.
Diploma in Export Management
The Diploma in Export Management is offered as an
intermediate qualication at level 6 of the NQF (HEQSF
aligned) and consists of 360 credits. The Diploma in
Export Management comprises of 18 modules and is
structured as follows:
Year 1
International Trade 1 (20 credits)
Year 2
Export Management 2 (20 credits)
Finance and Payments 2 (20 credits)
International Trade Law 2 (20 credits)
Year 3
International Export Trade Strategy 3 (20 credits)
Finance and Payments 3 (20 credits)
International Economics 3 (20 credits)
International Marketing 3 (20 credits)
International Trade Law 3 (20 credits)
The Diploma in Export Management can be completed
within a minimum of three years study. The Diploma
in Export Management must be completed within
eight years.
Articulation from the Higher Certicate
in Marketing to the Diploma in Marketing
Management
Graduates must have successfully completed all the
modules on the Higher Certicate in Marketing offered
by the IMM GSM.
Application procedure
Applications must be submitted to the National
Registrar within a ve-year period after qualifying with
any of the above-mentioned qualications. On receiving
the application, the Registrar will inform the applicant
which additional modules need to be completed in
order to qualify for the conferral of the
Diploma in Marketing Management. The
articulation must be completed within
six years.
ACADEMIC PROGRAMMES
DEGREE PROGRAMMES
Admission criteria for Degree Programmes
matriculated up to and including 2007
Senior Certicate (Grade 12) with university
exemption, plus a mark of at least 40% on higher
grade or 50% on standard grade in Mathematics.
Certicate, but have written and passed at least
four HG or four SG subjects at Matric level. The CV
must include work-related experience and a SAPS
afdavit stating that they did not obtain a Senior
Certicate. A certied copy of subjects passed
must be included.
Students over the ages of 45 may apply as mature
age applicants.
National Senior Certicate (NSC) with an
achievement rating of at least 3 (40 - 49%) in
English home language or 4 (50 - 59%) in English
rst additional language, plus an achievement
rating of at least 3 (40 - 49%) in Mathematics or
5 (60 - 69%) in Mathematical Literacy.
requirements for admission to a degree
over 23 years of age, who have no NSC, but
have written and passed at least 4 NSC subjects
at Matric level with a pass of 40%. The CV must
afdavit stating that they did not obtain a NSC. A
certied copy of subjects passed must be included.
Students over the ages of 45 may apply as mature
age applicants.
Bachelor of Business Administration (BBA)
The BBA in Marketing Management is offered at level 7
of the NQF (HEQSF aligned) and consists of 400 credits.
The BBA in Marketing Management comprises of
compulsory modules and elective modules. This degree
comprises of 20 modules and is structured as follows:
Year 1
Business Statistics 1 (20 credits)
Year 2
Marketing Communications 2 (20 credits)
Year 3
International and Africa Marketing 3 (20 credits)
Marketing Research: Theory 3 (20 credits)
Marketing Research: Project 3 (20 credits)
Electives
You will need to select two of the following ten
modules:
The BBA in Marketing Management can be completed
within a minimum of three years study. The BBA in
Marketing Management must be completed within
eight years.
Articulation from the Diploma in Marketing
Management to the BBA in Marketing
Management
Admission criteria
Graduates must have successfully completed all
modules on the Diploma in Marketing Management.
Applications must be submitted within a ve-year
period after qualifying with the Diploma in Marketing
Management.
The articulation from the Diploma in Marketing
Management to the BBA in Marketing Management
consists of seven compulsory modules and two electives.
The articulation must be completed in four years.
Compulsory modules
Business Law 1* (20 credits)
Marketing Research: Theory 3 (20 credits)
* Students who have completed Business Law 1 as
an elective on the Diploma in Marketing Management
must select and pass an extra elective.
Electives
You will need to select two of the following:
(No credits will be granted for electives completed on
the Diploma in Marketing Management)
ACADEMIC PROGRAMMES
Bronwyn Oliveira, IMM GSM Graduate
(IMM GSM programme offered prior to 2011)
to the BBA in Marketing Management
Admission criteria
modules on the Diploma in Marketing. Applications
must be submitted within a ve-year period after
qualifying with the Diploma in Marketing.
The articulation from the Diploma in Marketing to
the BBA in Marketing Management consists of ve
compulsory modules and two electives. The articulation
must be completed in four years.
Compulsory modules
Business Management 2 (20 credits)*
* Graduates who wrote Business Management on the
Diploma in Marketing prior to 2011 will write Business
Management 1 instead of Business Management 2.
Electives
You will need to select two of the following:
Bachelor of Commerce (BCom) in Marketing
and Management Science
The BCom in Marketing and Management Science
is offered at level 7 of the NQF (HEQSF aligned) and
consists of 360 credits.
This qualication comprises 19 compulsory modules.
Compulsory modules
Year 1
Academic Literacy 1 - non-credit bearing
Financial Management 1 ( 20 credits)
Year 2
Distribution and Logistics Management 2
(20 credits)
Project Management 2 (20 credits )
Year 3
Business Research: Theory 3 (20 credits )
Business Research: Project 3 (20 credits)
Human Resource Management 3 (20 credits)
Operations Management 3 (20 credits )
The BCom in Marketing and Management Science can
be completed within a minimum of three years study.
The BCom in Marketing and Management Science must
be completed within eight years.
Management offered by the IMM GSM, to the
BCom in Marketing and Management Science
Admission criteria
modules on the Diploma in Marketing Management.
Applications must be submitted within a ve-year
period after qualifying with the Diploma in Marketing
Management.
The articulation from the Diploma in Marketing
Management to the BCom in Marketing and
Management Science consists of ten compulsory
modules. The articulation must be completed in four
years.
Compulsory modules
Business Law 1* (20 credits)
(20 credits)
Project Management 2 (20 credits)
Human Resource Management 3* (20 credits)
Operations Management 3 (20 credits)
Business Research: Theory 3 (20 credit )
* Students who have completed Business Law 1 and
Human Resource Management as electives on the
Diploma in Marketing Management will receive only one
credit towards the BCom in Marketing and Management
Science. Students will then be required to register and
successfully complete the Entrepreneurship module.
(programme offered by the IMM GSM pre 2011)
to the BCom in Marketing and Management
Science
Admission criteria
modules on the Diploma in Marketing. Applications
must be submitted within a ve-year period after
qualifying with the Diploma in Marketing.
The articulation from the Diploma in Marketing to the
BCom in Marketing and Management Science consists
of nine compulsory modules. The articulation must be
completed within four years. Students are not required to
write Academic Literacy 1 as Business Communication
was completed on the Diploma in Marketing.
Compulsory modules
Business Management 2 (20 credits )*
(20 credits)
Financial Management 2 (20 credits )
Project Management 2 (20 credits )
Human Resource Management 3 (20 credits)
Operations Management 3 (20 credits )
**Students who wrote Business Management on the
Diploma in Marketing prior to 2011, will write Business
Management 1 instead of Business Management 2
Students who wish to articulate from the
Higher Certicate to the BBA or BCom
must contact the National Registrar
who will conrm which modules will be
carried forward to either degree.
ACADEMIC PROGRAMMES
POSTGRADUATE PROGRAMMES
POSTGRADUATE DIPLOMA IN
MARKETING MANAGEMENT
The Postgraduate Diploma in Marketing Management
is offered at level 8 of the NQF (HEQSF aligned) and
will consist of 120 credits. This Diploma is aimed
at people in, or moving towards a senior marketing
position, who already hold a recognised undergraduate
qualication and want to enhance their marketing skills
and knowledge.
Admission criteria
An appropriate and recognised three-year
qualication on NQF level 7.
A minimum of three years appropriate marketing
or marketing-related experience.
A CV and a motivational letter are required.
Applicants are required to complete the Postgraduate
Application for Admission form for the Postgraduate
Diploma in Marketing Management, which, together
with certied copies of educational certicates, identity/
passport documents, a letter of motivation and a CV,
should be returned by registered post to:
Postgraduate Student Support Administrator
IMM GSM
P O Box 91820
Auckland Park
2006
A non-refundable deposit (see fee structure) must
accompany the application form.
Applicants may be required to attend a selection
interview at the discretion of the IMM GSM.
The programme is divided up as follows:
Submission of assignments in each module
except Advanced Marketing Practicum 4.
Please refer to the Calendar of Events.
An open book examination in each module, except
in Advanced Marketing Practicum 4. Please refer to
the Calendar of Events.
Completion of a marketing practicum. No
assignment or examination is required. There will
be a practical assessment.
All modules on the programme are compulsory.
The Postgraduate Diploma in Marketing
Management comprises ve compulsory
modules and is structured as follows:
Advanced Brand Management 4 (20 credits)
Advanced Digital Marketing 4 (20 credits)
Advanced Global Marketing 4 (20 credits)
Advanced Marketing Practicum 4 (40 credits)
- Practical assessment
- No assignment or written examination required
Advanced Strategic Marketing:
Theory and Practice 4 (20 credits)
can be completed within a minimum of one year study.
must be completed within three years.
BACHELOR OF PHILOSOPHY (BPHIL)
HONOURS IN MARKETING MANAGEMENT
The BPhil Honours in Marketing Management is offered
at level 8 of the NQF (HEQSF aligned) and will consist
of 140 credits.
Admission criteria
A suitable Bachelors Degree on NQF level 7 with
Marketing Management 3 as a major module.
A CV and motivational letter are required.
Any other equivalent qualication.
ACADEMIC PROGRAMMES
Application for Admission form for the BPhil Honours in
Marketing Management, which, together with certied
copies of educational certicates, identity/passport
documents, a letter of motivation and a CV, should be
returned by registered post to:
Postgraduate Student Support Administrator
IMM GSM
P O Box 91820
Auckland Park
2006
accompany the application form.
Applicants may be required to write and pass access
modules before continuing with the BPhil Honours in
Marketing Management.
The programme is divided up as follows:
Submission of assignments in certain modules.
Please refer to the Calendar of Events.
An open book examination in certain modules.
Please refer to the Examination timetable.
Completion of a marketing practicum. No
examination or assignment required. There will be
a practical assessment.
Completion of a marketing research report. No
examination or assignment required. There will
be a practical assessment. Registration for this
module is done annually, by 1 March.
The BPhil Honours in Marketing Management
comprises of ve compulsory and one elective module
and is structured as follows:
Advanced Global Marketing 4 (20 credits)
Advanced Marketing Practicum 4 (40 credits)
- Practical assessment
- No assignment or written examination required
Advanced Marketing Research: Theory 4
(20 credits)
Advanced Marketing Research: Report 4
(20 credits)
Advanced Strategic Marketing: Theory and
Practice 4 (20 credits)
Electives
You will need to select one of the following:
Advanced Brand Management 4 (20 credits)
Advanced Contemporary Marketing Management
Issues 4 (20 credits)
Advanced Digital Marketing 4 (20 credits)
Advanced Services Marketing 4 (20 credits)
The BPhil Honours in Marketing Management can be
completed within a minimum of 18 months study.
The BPhil Honours in Marketing Management must be
completed within three years.
Articulation from the Postgraduate Diploma
in Marketing Management to the BPhil
Honours in Marketing Management
Admission criteria
modules on the Postgraduate Diploma in Marketing
Management. Applications must be submitted within a
ve-year period after qualifying with the Postgraduate
Diploma in Marketing Management.
The articulation from the Postgraduate Diploma in
Marketing Management to the BPhil Honours in
Marketing Management consists of two compulsory
modules and one elective. The articulation must be
completed in three years.
Compulsory modules
Advanced Marketing Research: Theory 4
(20 credits)
(20 credits)

Electives
You will need to select one of the following:
Advanced Contemporary Marketing Management
Issues 4 (20 credits)
Advanced Services Marketing 4 (20 credits)
MASTERS OF PHILOSOPHY (MPHIL)
IN MARKETING
The MPhil in Marketing is offered at level 9 of the NQF
(HEQSF aligned) and consists of 180 credits. The MPhil
in Marketing comprises of a research dissertation
which must be completed in three years.
Admission criteria
A student who is in possession of the following may
apply for admission:
BCom Honours with Marketing Management and
Research Methodology on the NQF Level 8
(HEQSF aligned); or
BPhil Honours with Marketing Management and
Research Methodology on the NQF Level 8
(HEQSF aligned); or
BA Honours in Marketing Communications
with Marketing Management and Marketing
Communications as majors on the NQF Level 8
(HEQSF aligned)
Any other equivalent qualications
An overall average of 60% must have been
achieved on the NQF level 8 qualication
A CV and motivational letter are required
Application for Admission form for the MPhil in
Marketing, which together with certied copies of
educational certicates, identity/passport documents,
a letter of motivation and a CV, should be returned by
registered post to:
The Registrations Ofcer
IMM GSM
P O Box 91820
Auckland Park
2006
In addition, students may be required to submit a
provisional research proposal to the IMM GSM Research
Committee.
accompany the Postgraduate Application for Admission
form.
The Dean may refuse a student admission to the
Masters qualication, if he/she is of the opinion that
the students academic background does not meet the
required academic standards for the proposed studies.
The Dean also has the right to prescribe any additional
modules on honours level to ensure that the candidate
complies with all requirements.

Lyn Berry, National Registrar
The assessment process for each module is made up
of two components: assignments and examinations.
The assignments and examinations are conducted in
English. Students must complete one assignment and
one examination per module, except for the following
modules:
Work Integrated Learning 3
Marketing Research: Project 3
Advanced Marketing Practicum 4
The above are practical assessments.
ASSIGNMENTS
The assignments allow students to assess their
progress, while feedback enables each student to
ascertain where they may need to focus before writing
their examinations.
Assignments must be submitted to the IMM GSM
on or before the specied date. It is the students
responsibility to ensure that the IMM GSM has received
his/her assignment/s on or before the specied date.
It is recommended that the assignment is typed
(excluding specied modules) as marks will be awarded
for presentation. The instructions for completing and
submitting assignments are available on the IMM GSM
website www.immgsm.ac.za in the Student Yearbook
or at any IMM GSM ofce.
The assignment mark constitutes 20% of the nal
assessment mark, except for Advanced Marketing
Research: Theory 4 which constitutes 60% of the nal
mark. Assignment results are released (as percentages)
on a specied date. Please refer to the Calendar of
Events for the exact date.
The maximum number of words, unless specically
stated, for an Undergraduate assignment is 1500
words, for rst year modules. For second and third
year modules the maximum number of words is 2500.
The maximum number of words for a Postgraduate
assignment is 3500 words.
14 days after the assignment submission date, a
comprehensive marking guideline per undergraduate
module is placed on the IMM GSM website to assist
students in judging their performance.
EXAMINATIONS
The IMM GSM has two semesters per year. Students
wishing to write examinations in either semester are
required to register with the IMM GSM for the chosen
modules on or before the examination registration
closing date, as per the Calendar of Events. Students
wishing to write examinations must:
have all fees fully paid
have completed and submitted the applicable
registration form
have read the Examination Policy and Procedures
on the IMM GSM website or in the IMM GSM
Student Yearbook
The registration form must be completed in its entirety
and submitted to the IMM GSM, together with the
assessment fee/s (or proof of payment). The IMM GSM
will acknowledge acceptance of the original registration
form by publishing an Exam Conrmation Letter on the
Student Portal www.immgsm.ac.za. Even if there is
a credit on the students account, a registration form
must still be submitted. A registration form must be
completed for each semester.
The examination mark constitutes 80% of the nal
assessment mark per module, unless specically stated.
Students may write up to four modules per examination
session. However, the modules selected must t within
the constraints of the IMM GSM examination timetable.
ASSESSMENT
The following modules must be passed in the
prescribed order:
Marketing 1 before Marketing 2
Marketing 2 before Marketing 3
Business Management 1 before Business
Management 2
Business Management 2 before Business
Management 3
Financial Management 1 before Financial
Management 2
Financial Management 2 before Financial
Management 3
Marketing Research: Theory 3 before Marketing
Research: Project 3
Business Research: Theory 3 before Business
Research: Project 3
Advanced Marketing Research: Theory 4 before
It is recommended that Business Statistics 1 is passed
before attempting Marketing Research: Theory 3.
It is recommended that all rst year modules on the
undergraduate diploma or degree be completed before
attempting any second year modules and that all
second year modules be completed before attempting
any third year modules.
Marketing 3 is the nal module on the Diploma in
Marketing Management, the BCom in Marketing
and Management Science and the BBA in Marketing
Management. It is recommended that students
register to write this examination only after successful
completion of all other modules.
It is recommended that students complete and pass
Advanced Strategic Marketing: Theory and Practice 4
and Advanced Marketing Research: Theory 4 before
attempting Advanced Marketing Practicum 4.

Maria Modise, Student Consultant
EXAMINATION TIMETABLE MAY 2014
Date Morning Session Afternoon Session
12 May | Mon Advanced Digital Marketing 4 (ADM401) Open book Microeconomics (MIC)/Economics 2 (ECO201)
Advanced Contemporary Mkt Man Issues 4 (ACM401) Open Book Project Management 2 (PRM201)
Advanced Services Marketing 4 (ASER401) Open Book Business-to-Business Marketing (BBM/BBM001)
Basic Marketing Research 2 (BMR201)
Basics of Export Trade 1 (BET101)
International Economics 3 (IE301)/International Economics (IE)
13 May | Tues Financial Management 1 (FM101) Strategic Management (STRM)/Business Management 3 (BM303)
Services Marketing (SERM/SEM001)
Financial Management (FM)
International Trade 1 (IT101)
Introduction to International Trade (IIT)
14 May | Wed Business Communication 1 (BC101) Practice of Marketing (M2)/Marketing 2 (MAR202)
Business Communication (BC) Product Management (PM/PM001)
International Marketing 1 (IM1)
Finance & Payments 1 (FP1)/Finance & Payments 2 (FP201)
15 May | Thu Principles of Marketing (M1) Financial Management 2 (FM202)
Marketing 1 (MAR101) Retail Marketing (RM/RM001)
Operations Management 3 (OM301)
Management Accounting (MA)
16 May | Fri Advanced Global Marketing 4 (AGM401) Open book Business Law (BL)/Business Law 1 (BL101)
Tourism & Hospitality Management (THM001)
Export Management (EM)/Export Management 2 (EM201)
Fundamentals of Business Communication 1 (FBC101)
19 May | Mon Marketing Strategy (M4) Open book Distribution & Logistics Management (DLM)
Marketing 3 (MAR303) Open book Distribution & Logistics Management 2 (DLM201)
Advanced Strategic Marketing 4: Theory & Practice (ASM401) Open book Business Numeracy 1 (BN101)
Export/International Trade Strategy (EIT) Open book Sponsorship Management (SPM001)
International Export Trade Strategy 3 (ETS301) Open book Export Administration 2 (EA2/EA201)
Statistical Analysis (STAT)/Business Statistics 1 (BS101)
20 May | Tue Entrepreneurship (ENT/ENT001) Business Management 2 (BM202)
Sales Management (SALM) e-Commerce (EC/EC001)
Sales Management 1 (SAM101) Export Administration 1 (EA1/EA101)
Advanced Brand Management 4 (ABM401) Open book International Marketing (M3)
21 May | Wed Macroeconomics (MAC) Brand Management (BM001)
Economics 1 (ECO101) International & Africa Marketing (IAM301)
Marketing Communications (MC)
Marketing Communications 2 (MC201)
Financial Accounting (FA)
International Trade Law 1 (ITL1)/International Trade Law 2 (ITL201)
22 May | Thu Business Management (BM) Marketing Research (MR)/Marketing Research: Theory 3 (MRT301)
Business Management 1 (BM101) Business Research: Theory 3 (BRT301)
23 May | Fri Advanced Marketing Research: Theory 4 (AMRT401) Open Book Academic Literacy 1 (AL101)
Academic Literacy 1 & Project (ALP101)
Human Resource Management (HRM/HRM001)
Human Resource Management 3 (HRM301)
Consumer & Buyer Behaviour (CBB)
Financial Management 3 (FM303)
Some modules in the examination timetable are not offered to new students who enrolled from 2011.
Please read the IMM GSM Examination Policy & Procedures in the Student Yearbook or on www.immgsm.ac.za
Note:
1. All morning sessions on Tuesdays, Wednesdays and Thursdays start at 9.00am* and end at 12 noon*, except Advanced Brand Management 4 which starts at 9.00am and ends at 1:00pm.
2. All morning sessions on Mondays and Fridays start at 9.00am* and end at 1:00pm*.
3. All afternoon sessions start at 2.00pm* and end at 5.00pm*.
4. Students writing examinations must be seated in their respective examination venues 15 minutes before the examination is due to commence.
5. The doors to the exam venue close 10 minutes prior to the start of the examination.
6. A conrmation letter and ID/Passport/Drivers License is compulsory to gain access to the examination venue.
*Please note the stipulated times refer to South African times.
Please note that due to circumstances beyond the control of the IMM GSM, dates may be subject to change. Any changes in dates will be communicated on the IMM GSM website and/or via sms/email.
ASSESSMENT
EXAMINATION TIMETABLE OCTOBER 2014
Some modules in the examination timetable are not offered to new students who enrolled from 2011.
Please read the IMM GSM Examination Policy & Procedures in the Student Yearbook or on www.immgsm.ac.za
Note:
1. All morning sessions on Tuesdays, Wednesdays and Thursdays start at 9.00am* and end at 12 noon*, except Advanced Brand Management 4 which starts at 9.00am and ends at 1:00pm.
2. All morning sessions on Mondays and Fridays start at 9.00am* and end at 1:00pm*.
3. All afternoon sessions start at 2.00pm* and end at 5.00pm*
4. Students writing examinations must be seated in their respective examination venues 15 minutes before the examination is due to commence.
5. The doors to the exam venue close 10 minutes prior to the start of the examination.
6. A conrmation letter and ID/Passport/Drivers License is compulsory to gain access to the examination venue.
*Please note the stipulated times refer to South African times.
Please note that due to circumstances beyond the control of the IMM GSM, dates may be subject to change. Any changes in dates will be communicated on the IMM GSM website and/or via sms/email.
Date Morning Session Afternoon Session
20 Oct | Mon Advanced Digital Marketing 4 (ADM401) Open book Microeconomics (MIC)/Economics 2 (ECO201)
Advanced Contemporary Mkt Man Issues 4 (ACM401) Open Book Project Management 2 (PRM201)
Advanced Services Marketing 4 (ASER401) Open book Business-to-Business Marketing (BBM/BBM001)
Basic Marketing Research 2 (BMR201)
Basics of Export Trade 1 (BET101)
International Economics 3 (IE301)/International Economics (IE)
21 Oct | Tues Financial Management 1 (FM101) Strategic Management (STRM)/Business Management 3 (BM303)
Services Marketing (SERM/SEM001)
Financial Management (FM)
International Trade 1 (IT101)
Introduction to International Trade (IIT)
22 Oct | Wed Business Communication 1 (BC101) Practice of Marketing (M2)/Marketing 2 (MAR202)
Business Communication (BC) Product Management (PM/PM001)
23 Oct | Thu Principles of Marketing (M1) Financial Management 2 (FM202)
Marketing 1 (MAR101) Retail Marketing (RM/RM001)
Operations Management 3 (OM301)
Management Accounting (MA)
24 Oct | Fri Advanced Global Marketing 4 (AGM401) Open book Business Law (BL)/Business Law 1 (BL101)
Tourism & Hospitality Management (THM001)
Export Management (EM)/Export Management 2 (EM201)
Fundamentals of Business Communication 1 (FBC101)
27 Oct | Mon Marketing Strategy (M4) Open book Distribution & Logistics Management (DLM)
Marketing 3 (MAR303) Open book Distribution & Logistics Management 2 (DLM201)
Advanced Strategic Marketing 4: Theory & Practice (ASM401) Open book Business Numeracy 1 (BN101)
Export/International Trade Strategy (EIT) Open book Sponsorship Management (SPM001)
International Export Trade Strategy 3 (ETS301) Open book Export Administration 2 (EA2/EA201)
Statistical Analysis (STAT)/Business Statistics 1 (BS101)
28 Oct | Tue Entrepreneurship (ENT/ENT001) Business Management 2 (BM202)
Sales Management (SALM) e-Commerce (EC/EC001)
Sales Management 1 (SAM101) Export Administration 1 (EA1/EA101)
Advanced Brand Management 4 (ABM401) Open book International Marketing (M3)
29 Oct | Wed Macroeconomics (MAC) Brand Management (BM001)
Economics 1 (ECO101) International & Africa Marketing (IAM301)
Marketing Communications (MC)
Marketing Communications 2 (MC201)
Financial Accounting (FA)
30 Oct | Thu Business Management (BM) Marketing Research (MR)/ Marketing Research: Theory 3 (MRT301)
Business Management 1 (BM101) Business Research: Theory 3 (BRT301)
31 Oct | Fri Advanced Marketing Research: Theory 4 (AMRT401) Open Book Academic Literacy 1 (AL101)
Academic Literacy 1 & Project (ALP101)
Human Resource Management (HRM/HRM001)
Human Resource Management 3 (HRM301)
Consumer & Buyer Behaviour (CBB)
Financial Management 3 (FM303)
CALENDAR OF EVENTS 2014
DATE ACTIVITY
2 Dec 2013 Assignments: 2014 - Semester One on web
18 Dec 2013 Closing date: Early registration at all IMM GSM Ofces
31 Dec 2013 Closing date: Early online registration (with online payment)
6 January Closing date: Oct 2013 examinations - Fail Report/Exam Result Appeal (ERA)
30 January Closing date: Exemption applications (Semester One 2014)
7 February Release Exam Result Appeal (ERA)/Fail Report: October 2013 examination session
17 February Closing date: Postgraduate Applications including MPhil & RPL* (Semester One 2014)
21 February Closing date: May examination session - Pro Forma and Tax Invoices
24 February Closing date: Script Viewing
24 February Closing date: Postgraduate Applications IMM GSM graduates (Semester One 2014)
3 March Closing date: Semester One student registration forms and payments
(Without late registration fee, including EFT payments)
10 March Closing date: Semester One Online registration
4 - 10 March Closing date: Late registration period with late registration fee
18 March Closing date: Assignments before 3:00pm**
4 April Closing date: exam cancellations - May exams except AMRR402 & AMP401
29 March Zimbabwe region: Annual graduation 11:00am
4 April KwaZulu-Natal/Cape Town region: Annual graduation ceremony 3:00pm
11 April Western Cape/KwaZulu-Natal region: Annual graduation ceremony 3:00pm
25 April Gauteng region: Annual graduation ceremony 3:00pm
2 May Release marks: Assignments Semester One 2014
12 -23 May May examination session
2 June Assignments: Semester Two 2014 on web
2 June Semester Two registration opens
30 June Closing date: Exemption applications (Semester Two 2014)
4 July Semester One results released
11 July Closing date: May exams - Fail Report/Exam Result Appeal(ERA)
18 July Closing date: Postgraduate Applications including MPhil & RPL* (Semester Two 2014)
23 July Closing date: October examinations - Pro Forma and Tax Invoices
25 July Closing date: Postgraduate Applications IMM GSM graduates (Semester Two 2014)
31 July Closing date: Script Viewing
1 August Closing date: Semester Two student registration with forms & payment)
(Without late registration fee, EFT payments must be made)
31 July Closing date: Examination cancellation for AMRR402/AMP401
1 August Closing date: Semester Two student registration with forms & payment)
(Without late registration fee, EFT payments must be made)
6 August Release Exam Result Appeal (ERA)/Fail Report: May 2014 exam session
8 August Closing date for registration for students who applied for an ERA
8 August Closing date: Semester Two 2014 Online registration
2 - 8 August Closing date: Late registration period with late registration fees
19 August Closing date: Assignments before 3:00pm**
5 Sept Closing date: exam cancellations - Oct exams except AMRR402 & AMP401
3 October Release marks: Assignments Semester Two
20 - 31 October October examination session
3 Nov Registrations open for 2015
3 Nov Release 2015 Prospectus, timetable, fees, calendar, syllabi, booklist, ATCs
30 Nov Closing date: Bursary Applications for the 2015 academic year
12 Dec Semester Two 2014 results released
8 Dec Assignments: 2015 - Semester One on web
18 Dec Closing date: Early registration at all IMM GSM ofces
31 Dec Closing date: Early online registration (with online payment)
* RPL - Recognition of Prior Learning
** Please note the stipulated times refer to South African time zones
Please note that due to circumstances beyond the control of the IMM GSM, dates may be subject to change.
Any changes in dates will be communicated on the IMM GSM website and/or via sms/email.
FEE STRUCTURE
FEE STRUCTURE FOR UNDERGRADUATE PROGRAMMES - SOUTH AFRICA
New student application fee (once-off payment) R 1120.00 (non-refundable)
Annual admin support fee R 1 200.00 (non-refundable)
Assessment fee per module R 1 700.00
Late registration - assessment fee per module R 2 100.00 (an additional R400 per module)
Overdue registration per form (after late registration date) R 700.00
Late submission of form per form (after registration date) R 400.00
Exemption application fee R 100.00 (non-refundable)
Exemption fee (per module) R 630.00
Recognition of Prior Learning (RPL) application fee R 370.00 (non-refundable)
Private invigilation administration fee R 1 650.00
Special examination venue fee Blake Hall (per module) R 1 500.00
Reprint of Certicates / Diplomas R 300.00
Copy of academic record R 35.00
Reprint of student card R 45.00
Fail Report (per module) R 290.00
Exam Result Appeal - ERA (per module) R 260.00
Script Viewing after ERA (per module) R 150.00
Archive record retrieval (for previous years) R 50.00
Tutorial fee:
- Statistical Analysis, Financial Management modules R 820.00
- All other modules R 575.00
- Scribe cost (per module) R 385.00
Exam cancellation fee:
- By due date on the Calendar of Events (per module) R 300.00
- Special cancellation fee (per module) R 900.00
Melisizwe Notwala, Student Consultant
Postgraduate Diploma in Marketing Management
Application fee for Postgraduate Diploma R 375.00 (non-refundable)
Application fee for Postgraduate Diploma (IMM GSM graduates) R 185.00 (non-refundable)
New student application fee (once-off payment) R 1 120.00 (non-refundable)
Assessment fee per module except Practicum R 3 600.00
Advanced Marketing Practicum 4 R 6 000.00
Late registration - assessment fee per module An additional R400 per module
BPhil Honours in Marketing Management
Application fee for BPhil Honours R 380.00 (non-refundable)
Application fee for BPhil Honours (IMM GSM graduates) R 190.00 (non-refundable)
New student application fee (once-off payment) R 1 120.00 (non-refundable)
Assessment fee per module except Report & Practicum R 3 600.00
Should the dissertation not be completed within 1 semester then an
additional cost per semester will be levied
R 8 050.00
Advanced Marketing Practicum 4 R 6 000.00
Late registration - assessment fee per module An additional R400 per module
MPhil in Marketing
Application fee for MPhil R 1120 (non-refundable)
Application fee for MPhil (IMM GSM graduates) R 560 (non-refundable)
Annual admin support fee R1200 (non-refundable)
Dissertation R 27 000 (Payment can be made in three installments of R9 000
per semester (over 18 months). Should the dissertation not be
completed within 18 months an additional cost per semester of
R9 000 will be levied)
FEE STRUCTURE FOR POSTGRADUATE PROGRAMMES - SOUTH AFRICA
FEE STRUCTURE
FEE STRUCTURE FOR UNDERGRADUATE PROGRAMMES - OTHER AFRICAN COUNTRIES
New student application fee (once-off payment) $50.00 (non-refundable)
Annual admin support fee $100.00 (non-refundable)
Assessment fee per module
(including assignment, exam and student pack)
$200.00
Late registration - assessment fee per module $240.00 (An additional $40.00 per module)
Overdue registration per form (after late registration date) $70.00
Late submission of form per form (after registration date) $40.00
Exemption application fee $15.00 (non-refundable)
Exemption fee (per module) $75.00
Recognition of Prior Learning (RPL) application fee $45.00 (non-refundable)
Private invigilation administration fee $190.00
Special examination venue fee Blake Hall (per module) $135.00
Reprint of Certicates / Diplomas $40.00
Copy of academic record $5.00
Reprint of student card $5.00
Fail Report (per module) $35.00
Exam Result Appeal - ERA (per module) $30.00
Script Viewing after ERA (per module) $15.00
Archive record retrieval (previous years) $5.00
Tutorial fee:
- Statistical Analysis, Financial Management modules n/a
- All other modules n/a
- Scribe cost (per module) $50.00
- By due date on the Calendar of Events (per module) $30.00
- Special cancellation fee (per module) $100.00
FEE STRUCTURE
Postgraduate Diploma in Marketing Management
Application fee for Postgraduate Diploma $45.00 (non-refundable)
Application fee for Postgraduate Diploma (IMM GSM graduates) $20.00 (non-refundable)
Assessment fee per module except Practicum $415.00
Advanced Marketing Practicum 4 $690.00
Late registration - assessment fee per module An additional $40.00 per module
- Special Cancellation fee (per module) $100.00
BPhil Honours in Marketing Management
Application fee for BPhil Honours $45.00 (non-refundable)
Application fee for BPhil Honours (IMM GSM graduates) $20.00 (non-refundable)
Assessment fee per module except Report & Practicum $415.00
Should the dissertation not be completed within 1 semester then an
additional cost per semester will be levied
$940.00
Advanced Marketing Practicum 4 $690.00
Late registration - assessment fee per module An additional $40.00 per module
- Special cancellation fee (per module) $100.00
MPhil in Marketing
Application fee for MPhil $112 (non-refundable)
Application fee for MPhil (IMM GSM graduates) $56 (non-refundable)
Annual admin support fee $120 (non-refundable)
Dissertation $2 700 (Payment can be made in three installments of $900 per
semester (over 18 months). Should the dissertation not be completed
within 18 months an additional cost, per semester, of $900 will be levied)
FEE STRUCTURE FOR POSTGRADUATE PROGRAMMES - OTHER AFRICAN COUNTRIES
FEE STRUCTURE
PAYMENT - SOUTH AFRICA
Method of payment
A student has six payment options:
Bank guaranteed cheques only
Credit card
Debit card facility at IMM GSM ofces
Direct deposit (cash or bank guaranteed
cheques only)
Electronic fund transfer
Credit card payment via the Student Portal
Please note: No cash payments will be accepted at
any IMM GSM ofce
Bank Details
Account name: IMM Graduate School of
Marketing (Pty) Ltd
Bank: ABSA
Branch: 160 Jan Smuts Avenue
Branch no: 508-005
EFT no: 632 005
Swift code: ABSAJJZZ
Account no: 4056310798
Reference: Your IMM GSM Student number,
or rst name and surname
If payment is not made at the ofces of the IMM GSM,
please fax or email proof of payment to the IMM GSM
for the attention of the nance administrator. Payment
conrmations may be faxed to 086 662 3103 or
e-mailed to pop@immgsm.ac.za.
If you are paying via a direct deposit, indicate your
IMM GSM student number or your full name and
surname in the reference eld on the bottom right-
hand corner of the deposit slip.
PAYMENT - ZIMBABWE
Method of payment
A student has 3 payment options:
Direct deposit
(cash or bank guaranteed cheques only)
Electronic fund transfer (EFT)
Credit Card via Student Portal
Please note: No cash payments will be accepted at any
IMM GSM ofce
Bank Details
Account name: IMM Graduate School of
Marketing (Pty) Ltd
Bank: Stanbic
Branch: Belgravia
Branch code: 1009
Account no: 0222055863001
Reference: Your IMM GSM Student number,
or rst name and surname
If you are paying via a direct deposit, indicate your IMM GSM
student number or your full name and surname in the reference
eld on the bottom left-hand corner of the deposit slip.
OTHER AFRICAN COUNTRIES
Please consult the website www.immgsm.ac.za.
IMM GSM REFUND POLICY
Once students have completed their qualication with the
IMM GSM, any credit balances on their accounts will be
refunded in full. A student who wishes to cancel or withdraw
their registration, must request the refund in writing. An
administration fee will be charged. A request in writing must
be submitted. For a full copy of the IMM GSM refund policy
please go to the student portal and click on Policies.
CHANGE OF PERSONAL DETAILS
Students are requested to inform the IMM GSM of any
change of details. Change of details can be submitted
online at www.immgsm.ac.za or e-mailed to update@
immgsm.ac.za or faxed to +27 (0) 11 726 4505.
The copyright of all IMM Graduate School of
Marketing material is held by the IMM Graduate
School of Marketing. No publications may be
reproduced without its prior written permission.
PAYMENT PROCESS
STUDENT CODE OF CONDUCT
Students must familiarise themselves with the IMM
GSM Student Code of Conduct to ensure a thorough
understanding of disciplinary procedures and appeal
processes. Any violations of the Student Code of
Conduct are regarded seriously and will result in
disciplinary action that may include suspension and/or
dismissal from the IMM GSM. Violations are categorised
into two sections, namely minor offences and major
offences. Students found guilty of minor offences may
receive suspension from the IMM GSM for a minimum
period of up to 6 months. In the event of a student being
found guilty of a major offence, the maximum penalty is
expulsion from the IMM GSM.
Minor offences include the following:
Harassment
Defamatory remarks
A student who is found guilty of harassment may be
suspended for up to 6 months.
Major offences include the following:
Assault or threatening behaviour
Cheating in examinations
Discrimination
Dishonesty
Disruption of an examination session
Fabrication of results
Forgery
Interference with the conditions necessary for
teaching, learning and research
Interference with the governance and proper
administration of the IMM GSM
Interfering or not following instructions given by
an invigilator at an examination session.
Misrepresentation of oneself
Misuse of identication
Not following the instructions of an IMM GSM staff
member or disrupting an IMM GSM process or event
Possession of weapons
Racist behaviour
Sexual assault or threat thereof
Theft
Assignment Plagiarism
A student who is found guilty of not referencing (rst
offence) in an assignment will be sent a letter of
warning. A student who is found guilty of plagiarism (rst
offence) may have up to 60% of their mark deducted or
may not receive the mark for the assignment but will
be allowed to write the examination. A student who is
found guilty of plagiarism (second offence) may receive
0% for the assignment or may not be allowed to write
any examinations for three examination sessions. A
student who is found guilty of plagiarism (third offence)
will be expelled and no longer allowed to continue
studying with the IMM GSM. Please refer to the Policies
and Procedures available on the student portal.
Examination Misconduct
A student who is found guilty of misconduct in an
examination (rst offence) will be suspended from
the IMM GSM and will not be allowed to write any
examination for three examination sessions. A student
who is found guilty of misconduct in an examination
(second offence) will be expelled and no longer allowed
to continue studying at the IMM GSM.
Further offences, not mentioned above, whether minor
or major offences, will be evaluated by the Academic
Board and categorised accordingly.
Due Process
In all cases, the Chairman of the Disciplinary Committee
or Dean of Faculty shall take action within ve working
days of receiving a report of an alleged offence. The
student will be contacted at least 3 days prior to the
release of assignment or examination marks. The
student concerned will be informed in writing of the
allegation and invited to an interview, telephonically or
in person, to make representation on his/her behalf to
the Chair, and submit any appropriate evidence. During
the interview the student is entitled to be accompanied
by a representative. The student may choose to decline
the invitation to attend the interview and is entitled to
make written representation instead. Students who
do not attend their inquiry will have their hearing
held in absentia. The outcome of the inquiry will be
communicated to the student via sms or e-mail.
NOTES
IMM GSM Faculty Meeting
The IMM Graduate School of Marketing is registered with the Department of Higher Education and Training as a Private Higher Institution under
the Higher Education Act, 1997 - Registration Certicate number 2000/HE07/013.
DURBAN - ADMINISTRATION OFFICE
245 Peter Mokaba Rd | Cnr Valley View Road
Morningside | 4001
PO Box 35263 | Northway | 4065
Tel +27 (0)31 312 2239
Fax +27 (0)31 312 6748
Email info.dbn@immgsm.ac.za
HARARE - ADMINISTRATION OFFICE
Suite N & P (next to Bon Marche)
Sam Levys Village
Borrowdale | Harare
PO Box MP 394
Mount Pleasant | Harare
Tel +263 (4) 853 177
Cell +263 773 475003
Email imm.zim@immgsm.ac.za
LUSAKA - ADMINISTRATION OFFICE
Zambia Institute of Marketing
1st Floor | National Housing Authority
Annex Building | Chilufya Mulenga Road
Longacres | Zambia
PO Box 32180 | Lusaka
Tel +260 211 258933/4/5
NATIONAL CALL CENTRE NUMBER - (SOUTH AFRICA) 0861 IMM GSM
NATIONAL OFFICE JOHANNESBURG
Atlas Studio | 33 Frost Avenue
Cnr Owl St
Braamfontein Werf
(Bordering Milpark) 2193
PO Box 91820 | Auckland Park | 2006
Tel +27 (0)11 628 2000
Fax +27 (0)11 726 4505
Email info@immgsm.ac.za
CAPE TOWN - ADMINISTRATION OFFICE
The Athenaeum Campus | Boundary Terrace
1 Mariendahl Lane | Newlands | 7700
PO Box 23998 | Claremont | 7735
Tel +27 (0)21 671 4426
Fax +27 (0)21 671 4424
Email info.ct@immgsm.ac.za
CONTACT DETAILS

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Publication date: November 2013

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