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Leadership with Trust

Sector: Automobile
Established in: 1945 by JRD Tata
Overview

Indias largest automobile company with a revenue of USD 38.9 bn


Biggest Tata group company by revenue


It is the world's sixteenth-largest motor vehicle manufacturing company, fifth-largest


truck manufacturer and fourth-largest bus manufacturer by volume.

Leader in commercial vehicles in each segment
Operates in 175 countries worldwide
Company History and Achievements:
launched the first indigenously developed Light Commercial Vehicle in 1986
Indias first SUV in 1991
Tata Indica- Indias first fully indigenous passenger car in 1998
Launched ACE in 2005 first mini truck. 1 million Ace sold in just 7 years
Launched Nano in 2009
Launched prima range of trucks in 2009
Launched Ultra range of LCV in 2012
Key People:
Mr Cyrus Mistry is group chairman and an interim committee under his guidance is handling
TML after Mr K Slyms Death on 26
th
January this year.
Mr. Ravindra Pisharody (Executive Director and Head, Commercial Vehicles Business Unit)
M&A
In 2004 Tata Motors acquired South Korea-based Daewoo Commercial Vehicles
Company, later renamed Tata Daewoo.
In 2006, Tata formed a joint venture with the Brazil-based Marcopolo, (51:49)
In 2008, Tata Motors acquired the British car maker Jaguar Land Rover, manufacturer of
the Jaguar, Land Rover and Daimler luxury car brands, from Ford Motor Company
In May 2009 Tata unveiled the Tata World Truck range jointly developed with Tata
Daewoo
Tata acquired full ownership of Hispano Carrocera in 2009.
Product Range:


Major competitors, existing trends and Future Stragegies:
PVBU:
Major competitors are Maruti, Hyundai, Honda, Mahindra and Toyota
Tata has been reduced to single digit market share
While the overall passenger vehicle industry have started to show signs of recovery,
Tata is still struggling.
Launching hatchback bolt and Zest Sedan this year.
Launches till 2020 planned includes CUV, AUV and crossbreeds with JLR
JLR doing great. Major market is United States, china, and Europe.
Adopting the strategy : Horizonext, Designext and connectnext and Fuelnext

CVBU
Major competitors are Ashok Leyland, Mahindra, Volvo, Eicher
Tata Motors leader in this segment although its sales declined by 29% (Fy 13-14)
M&HCV showing signs of recovery
Tata Motors is still the market leader in SCv and ICV
Further reading
Death of MD Karl Slym- succession planning
Series of senior management exits
Petrol engine launch- Revertron 1.2
Launch of Zest/Bolt/AUV/CUV/Nexon/TWIST/JLR
Nano: What went wrong