Business Plan: (Customer Logo)

Business Plan
[ Customer Logo]
Project Name
www.escritoriodeprojetos.com.br
Table of Contents
Executive Summary.......................................................................................................... 2
Analysis of the Current Situation ..................................................................................... 2
The market situation .................................................................................................................. 2
Situation of the services and products ....................................................................................... 2
Competitive Situation ................................................................................................................. 2
Situation of distribution .............................................................................................................. 2
SWOT Analysis ................................................................................................................ 3

Analysis of the external environment (opportunities and threats) ............................................. 3
Opportunities .......................................................................................................................... 3
Threats ................................................................................................................................... 3
Internal Environment analysis (strengths and weaknesses) ..................................................... 3
Strengths ................................................................................................................................ 3
Weaknesses ........................................................................................................................... 3
Analysis of related issues .......................................................................................................... 3
Financial and Marketing objectives ............................................................................... 4

Financial Goals .......................................................................................................................... 4
Marketing goals.......................................................................................................................... 4
Timeline .................................................................................................................................. 4
Marketing strategy ............................................................................................................ 5

Marketing approach to achieve goals ........................................................................................ 5
Market segments Targets ....................................................................................................... 5
Positioning and Differentiation ................................................................................................... 5
Product and services strategy ................................................................................................... 5
Type of products offered: ....................................................................................................... 5
Types of service offered: ........................................................................................................ 5
Pricing strategy .......................................................................................................................... 5
Distribution strategy ................................................................................................................... 5
Promotion and sales strategy .................................................................................................... 5
Technology strategy, research and development ...................................................................... 5
Action Plan ....................................................................................................................... 6

Projection of financial results ........................................................................................... 7
Controls ............................................................................................................................ 8
Contingency plans ..................................................................................................................... 8
Version Control
Version
Date
Document1
PMO Escritrio de Projetos
Author
Change Description
Page 1 of 8
http://www.escritoriodeprojetos.com.br
Business Plan
[ Customer Logo]
Project Name
Executive Summary
Analysis of the Current Situation
The market situation
Situation of the services and products
Competitive Situation
Situation of distribution
Document1
Page 2 of 8
Business Plan
[ Customer Logo]
Project Name
SWOT Analysis
Analysis of the external environment (opportunities and threats)
Opportunities
Threats
Internal Environment analysis (strengths and weaknesses)
Strengths
Weaknesses
Analysis of related issues
Document1
Page 3 of 8
Business Plan
[ Customer Logo]
Project Name
Financial and Marketing objectives

Financial Goals
Marketing goals
Timeline
Document1
Page 4 of 8
Business Plan
[ Customer Logo]
Project Name
Marketing strategy
Marketing approach to achieve goals
Market segments Targets

Positioning and Differentiation
Product and services strategy
Type of products offered:
Types of service offered:
Pricing strategy
Distribution strategy
Promotion and sales strategy
Technology strategy, research and development
Document1
Page 5 of 8
Business Plan
[ Customer Logo]
Project Name
Action Plan
Document1
Page 6 of 8
Business Plan
[ Customer Logo]
Project Name
Projection of financial results
Document1
Page 7 of 8
Business Plan
[ Customer Logo]
Project Name
Controls
Contingency plans
Approvals
Participant
Signature
Date
Project Sponsor
Project Manager
Document1
Page 8 of 8

Business Plan: (Customer Logo)

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Business Plan: (Customer Logo)

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Business Plan

SWOT Analysis ................................................................................................................ 3

Financial and Marketing objectives ............................................................................... 4

Marketing strategy ............................................................................................................ 5

Action Plan ....................................................................................................................... 6

Financial and Marketing objectives

Market segments Targets

Projection of financial results

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