Pulse Report Frozen Food Q1 2014

PULSE REPORT
IRI Pulse Report Frozen Food

Welcome to the Pulse Q1 2014 edition for frozen food. We hope you
find it useful. Please do not hesitate to contact us if you have any
questions or comments at EU.Marketing@IRIworldwide.com.

Q1 2014

IRIworldwide.eu
PULSE REPORT
About the Report
2
This frozen food report is one of 10 super category reports designed to show high-level
comparison and analysis for retail markets across major countries in Europe.
This report contains data gathered from around Europe. This market was split into the
following categories: frozen vegetables, frozen potato products, ice cream, frozen desserts,
frozen meat, frozen fish, frozen ready meals and frozen dough and bread products.
The report highlights key metrics such as total sales figures, market trends, category
shares, and winners and losers for Europe and for individual countries.
The data has been sourced from IRI retail databases and Eurostat, the statistical branch of
administration for the European Commission.
The countries included in the report are France, Germany, Italy, the Netherlands, Spain and
the United Kingdom.
The market channels used for each country in this report are as follows:
Country Channels used
UK Hypermarkets, supermarkets, drugstores and impulse outlets
ES
Hypermarkets, supermarkets, hard discounters and drugstores,
including the Canary Islands
DE Hypermarkets, supermarkets, hard discounters and drugstores
NL Hypermarkets, supermarkets, hard discounters and drugstores
IT
Hypermarkets, supermarkets, small self service, hard discounters and
drugstores
FR Hypermarkets and supermarkets
For analytical purposes the data sourced from available retail databases has been
consolidated to provide consistent results. However, for some countries it was not possible
to source data pertaining to certain categories. When this occurred, it has been documented
in the notes section found at the end of the report.
PULSE REPORT
On the Radar
3
ECONOMIC FIGURES INFLUENCING CONSUMER BEHAVIOUR
Source: Eurostat, September 2013
Since Q1 2014, a volume sales
decline has impacted all European
countries. Since this time period,
value sales have been stable and
this is a predictable finding as for the
past 18 months we have noticed that
value sales have experienced growth
erosion.

POPULATION IN
MILLIONS
UNEMPLOYMENT
(%)
AVERAGE 12
MONTHS
INFLATION
RATES
GDP IN MILLIONS ()
Jan.
2012
Jan.
2013
Sep.
2013
Average
2012
Sep.
2013
Average
2012
2012
2013
(Estimate)
France 65.3 65.6 11.1 10.2 +1.2 +2.5 2 032 297 2 059 358
Germany 80.3 80.5 5.2 5.5 +1.8 +2.4 2 644 200 2 694 499
Italy 59.3 59.6 12.5 10.7 +1.8 +3.5 1 565 916 1 568 388
Netherlands 16.7 16.8 7.0 5.3 +3.1 +2.8 600 638 604 459
Spain 46.8 46.7 26.6 25.0 +2.3 +2.3 1 049 525 1 051 076
United
Kingdom
63.4 63.8 7.5 7.9 +2.7 +3.7 1 901 001 1 854 920
PULSE REPORT
1,040 1,066 1,106 1,120
1,042 1,037
536 469
564
684
528
467
221
217
246
240
217
219
764
770
914
983
742
747
2,055
2,058
2,113
2,096
2,075
2,069
956
839
917
1,002
938
843
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
30-dic-12 31-mar-13 30-jun-13 29-sep-13 29-dic-13 30-mar-14
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Period Ending
France
Germany
Italy
Netherlands
Spain
UK
GLOBAL TRENDS
4
TOTAL EUROPE -0.1%
-3.2%
+1.7%
+0.2%
VALUE SALES IN MILLIONS ()
Total EU 22 910
DE 8 353
UK 4 305*
FR 3 700
IT 3 385
ES 2 243
NL 923
TOTAL FROZEN FOOD VALUE SALES AND % CHANGE VERSUS PRIOR YEAR
*based on an exchange rate of
1.150 to the pound
-1.9%
+0.7%
TOTAL FROZEN FOOD VALUE SALES FOR THE LAST SIX QUARTERS
Source: IRI retail databases; period ending 30 March 2014
-0.4%
PULSE REPORT
2 322 2 337
4 878
3 749
6 529
-0.9
-1.4 -3.6
5.8
2.1
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Total Sales % vs. YA
16.4%
10.1%
7.8%
28.5%
0.0%
0.0%
1.6%
4.0%
21.3%
10.2%
Frozen Ready Meals Ice Cream Frozen Fish
Frozen Meat Frozen Vegetables Frozen Potato Products
Frozen Desserts Frozen Dough & Bread Products All other Frozen Meats
Frozen Poultry
Europe
5
6 529
4 878
3 749
2 3372 322
1 791
926
367
6 4
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CATEGORY VALUE SALES
IN THE LAST YEAR
CATEGORY SHARE OF VALUE
IN THE LAST YEAR
Europe includes: France, Germany, Italy, the Netherlands, Spain and the United Kingdom
TOP 5 CATEGORIES: EVOLUTION
Value sales () and % change versus year ago
KEY TRENDS
After a consistent period of value growth,
Europes frozen food sales in value terms
are for the first time in decline quarter on
quarter, going from +0.5% in Q4 last year
to -0.1% in the first quarter of 2014.
Sales in Germany and the United Kingdom
are holding up well and still achieving
value growth, although this has slowed
somewhat. The value growth from these
two countries was unable to make up for
the losses elsewhere in Europe.
Despite the lower levels of inflation,
volumes were in decline across all the
European countries.
Sales of ice cream and meat performed
well this quarter, whilst the likes of fish
and vegetables combined with the ongoing
long term negative trend of ready meals
drove the overall poor value performance
of the frozen food market this quarter.
PULSE REPORT
Europe
6
CATEGORY INSIGHTS
Frozen meat outperformed the rest of the frozen food market with Germany responsible for
90% of the overall growth. Poultry and discounters drove two thirds of this growth as
consumers switched to cheaper protein sources and shopping channels to manage their
budgets.
Ice cream: All countries, bar Italy and Spain, continued to benefit from the good weather
over last summer and the recent relatively mild winter.
Frozen potato is the only category where value growth was seen across all the European
countries. The United Kingdom showed the highest level of value growth, although this is
purely down to price inflation rather than increased consumption.
Frozen ready meals continued to show a consistent decline quarter on quarter. Sales were
impacted by the warmer temperatures along with shoppers continuing to switch to cheaper
meal solutions or revert back to the basics of scratch cooking. The one exception to this was
Germany, where ready meals saw value growth driven by a strong performance within
discounters.
Frozen fish sales continued to decline and again we saw an acceleration of this trend with
sales this quarter going from -1.7% in Q3 last year to -3.6% in the latest quarter. This is the
one category where we are seeing the same negative trend across all the European
countries. Germany, Italy and the United Kingdom are the key drivers to this trend driven by
a significant decline in promotional activity and consumers switching to cheaper meal
options now that natural fish is now one of the most expensive protein sources.
Europe includes: France, Germany, Italy, the Netherlands, Spain and the United Kingdom
TOP LOSERS: VALUE SALES
CHANGE VERSUS A YEAR AGO ()
TOP WINNERS: VALUE SALES
127.1
100.6
66.5
0.5
0 50 100 150
Frozen Meat
Ice Cream
Frozen Potato Products
All other Frozen Meats
Millions
- 141.5
- 36.0
- 23.3
- 20.3
- 90.8
-150 -100 -50 0
Frozen Vegetables
Frozen Dough & Bread
Products
Frozen Desserts
Frozen Ready Meals
Frozen Fish
. Millions
PULSE REPORT
17.7%
10.0%
9.1%
26.0%
0.3%
1.9%
22.8%
12.2%
Frozen Meat Frozen Vegetables Frozen Potato Products
Frozen Desserts Frozen Dough & Bread Products
368
450
845
656
963
-1.0
-3.2
-3.7 2.8
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France
7
KEY TRENDS
In the first quarter of 2014, value sales fell
quarter on quarter with sales down -1.0%
versus Q4 of last year. However, sales remained
positive year on year at +0.5%. There are some
encouraging signs including a slow down in the
volume decline. In the latest quarter, volume
was down -1.1% versus -2.5% at the end of
2013.
Frozen foods was amongst the worst performing
sectors within fast moving consumer goods
(FMCG) in France.
Inflation in the past has been a key driver of
value growth within frozen foods. Towards the
end of 2013, we started to see market deflation
which has been a key factor in the value decline
we are now seeing across the market.
Private label continued to struggle and is
responsible for 49% of the total market decline.
This negative trend is now seen across nearly
every category. We would expect private label to
perform well under the economic pressures, but
this has not been the case with retailers entering
price wars on branded goods, resulting in lower
prices in turn reducing the price differential
between brands and private label.
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IN THE LAST YEAR
IN THE LAST YEAR
Value sales () and % change versus a year ago
845
656
450
368
336
71
11
963
PULSE REPORT
France
8
33.3
12.2
1.2
1.1
0 10 20 30 40
Ice Cream
Frozen Meat
Products
- 3.3
- 3.9
- 32.0
- 25.2
-100 -50 0
Frozen
Desserts
Frozen
Vegetables
Frozen Fish
Frozen Ready
Meals
. Millions Millions
CATEGORY INSIGHTS
The top 5 performing and non-performing categories remains unchanged from Q4 2013.
Ice cream was the largest contributor to growth in absolute sales terms and also registered
the fastest growth rate in both volume and value terms. The good summer combined with a
mild winter were key factors in increased consumption. All manufacturers including private
label benefitted from these external factors.
Frozen meat value growth continued to slow quarter on quarter (+2.8% in Q1 2014 versus
+3.9% in Q4 2013). Frozen meat was dominated by private label, the driver of this
slowdown.
Frozen potatoes continued to perform well and demonstrated healthy category growth
driven primarily by regular on shelf sales. McCain and private label were the driving force
behind this positive trend, contributing to 51% and 46% of value growth respectively. Findus
struggled under the dominant force of the McCain and private label.
Frozen ready meals: 2013 was a tough year for this sector; higher temperatures and the
horsemeat scandal were just some of the negative influences on the category. So far, 2014
shows no signs of improvement in the categorys performance. Consumer demand for this
type of food is in decline driven by lower consumer confidence thanks to sanitarian scandals
and the general trend of back to basics / scratch cooking fuelled by the success of many TV
shows. Pizza is the one sector which has been resistant to these factors, offering consumers
a quick, cheap, convenient meal solution.
PULSE REPORT
6.6%
7.1%
15.4%
35.5%
2.5%
4.9%
18.9%
9.0%
Frozen Ready Meals Frozen Meat Ice Cream
Frozen Fish Frozen Desserts Frozen Vegetables
Frozen Potato Products Frozen Dough & Bread Products
581
732
1 595
1 301
2 985
-4.1
1.3
4.5
-3.8
8.0
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Germany
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KEY TRENDS
In Germany, sales of frozen foods grew by
+1.7% in value terms, out performing Europe
as a whole where sales declined by -0.1%.
Inflation was a key driver of value growth
with volume sales in decline by -1.5%. This
volume decline was seen in both base and
promotional sales.
Three quarters of the value growth within
frozen foods came from the soft discounter
channel.
Private label dominated the market,
contributing to over half of frozen foods sales
and continuing to drive growth resulting in a
decline of branded products.
Frozen meat registered the highest growth
rate whilst desserts and fish experienced the
fastest decline. Desserts were perhaps
impacted by the strong performance of ice
cream. The relative price of fish compared to
other protein sources may have caused
consumers to drop fish from their repertoire.
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IN THE LAST YEAR
IN THE LAST YEAR
1 595
1 301
732
581
540
416
202
2 985
PULSE REPORT
Germany
10
CATEGORY INSIGHTS
Poultry continued to be the major contributor of growth within frozen meat. Discounters
were a key driver of this trend and contributed more than two thirds of growth.
Private label was the clear winner within frozen meat with private labels growth out
stripping that of brands resulting in an increased market share of +5.5 points to 61.4% in
value terms.
Frozen fish sales declined by -2.9% with everyday non-promoted sales driving this
downward trend. Frozen fish also experienced a significant decline in promotionally led sales
which alludes to lower levels of support for this struggling category. Overall, the majority of
value decline came from the discount sector.
Frozen desserts experienced the fastest decline in sales. The strong performance of ice
cream and higher temperatures impacted the cake/pie/pastry sectors which are the main
drivers of the overall downward trend. Fruit and sweet foods, however, performed well, but
this was not sufficient to offset the losses from cake/pie/pastry.
Ice cream was in second position in terms of value growth driven by higher average prices
and volume growth driven by the strong performance of the multipacks segment.
Within frozen ready meals, both pizza/baguette and ready/partial meals showed positive
value growth driven by inflation. The rise in average prices offset the decline in volume. The
highest value growth came from the discount sector along with strong performance of private
label.
Millions
117.6
56.4
38.5
10.7
0 50 100 150
Frozen Meat
Ice Cream
Frozen Ready Meals
- 17.1
- 10.1
- 28.7
- 25.0
-40 -30 -20 -10 0
Frozen Vegetables
Products
Frozen Desserts
Frozen Fish
.
Millions
PULSE REPORT
3,2% 3,3%
20,5%
29,9%
0,8%
0,9%
22,7%
18,7%
Ice Cream Frozen Fish Frozen Vegetables
Frozen Ready Meals Frozen Meat Frozen Potato Products
Frozen Desserts Frozen Dough & Bread Products
Italy
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IN THE LAST YEAR
IN THE LAST YEAR
768
693
635
107
30 26
1,014
112
112
1 014
693
768
635
-4.9
-2.1
-0.4
-4.6
-0.5
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KEY TRENDS
The overall sales trend of frozen foods
remained unchanged from last quarter.
Italian shoppers still are reducing the
amount that they buy as signs of economic
recovery remain weak.
Year-on-year volume sales were down by
-2.7% with value being hit harder with a
decline of -3.2%.
In the first quarter of 2014, volume sales
showed an acceleration in their decline with
volumes down -3.7% versus the year on
year decline of -2.7%. This was driven by
vegetables, along with the late Easter this
year (in March 2013 versus in April 2014).
Promotional intensity increased year on
year, but showed signs of stabilizing at 37%
volume on deal in the latest quarter.
Despite the poor performance of this
market, product assortment still saw
marginal growth. The average number of
SKUs in Q1 2014 is 335 (+8), driven by ice
cream, vegetables and fish.
PULSE REPORT
Italy
12
Millions
1.1
0 0 0 1 1 1 1
- 39.8
- 4.7
- 4.8
- 13.6
- 48.5
-60 -50 -40 -30 -20 -10 0
Products
Frozen Desserts
Frozen Ready Meals
Frozen Fish
Ice Cream
. Millions
CATEGORY INSIGHTS
Ice cream: In the first quarter of this year, value sales grew by +4.5%. Ice cream was the
only category to register growth this quarter. This growth was fuelled by the recent mild
winter and start to 2014, resulting in increased levels of consumption (tubs and multipacks).
This helped to reverse the negative trend seen in 2013, but will this short term growth
continue to the summer?
Frozen fish: Value sales were down by -5.4% this quarter. This decline was driven by natural
fish (volume -9.0% versus Q4 2013). Fish in general are the most expensive source of protein
resulting in shoppers leaving the category in favour of cheaper options. Sales from innovation
(mainly from the market leader Findus) within prepared fish and fish based meals helped to
offset some of the losses from the natural fish sector.
Frozen vegetables: Sales slipped into decline and fell by -3.1% in value terms. Frozen
vegetables cheapness meant that initially it faired well as the recession took hold.
Nevertheless, price inflation and lower levels of promotional activity within key sectors such as
peas and spinach caused shoppers to reduce the amount they buy. Soups and cooking mixes
performed well with sales +7.1% in value terms driven by convenience led innovation from
Findus.
Frozen ready meals: This quarter, value sales fell by -2.4%. Looking below the surface,
there were differing trends across the sectors. Pasta based first dishes and side dishes were
still in strong decline, which accelerated quarter on quarter (-7.5% in Q4 2013 and -10.5% in
Q1 2014). Second dishes continued to grow in value (+4.0% in Q1 2014) driven by innovation
from the market leader Findus and their new range of gratin cod recipes. Despite being a
cheaper meal solution, pizzas growth has slowed and is in danger of slipping into decline with
value sales only +0.3 this quarter.
PULSE REPORT
2.2% 8.0%
12.6%
42.2%
0.5%
0.7%
1.3%
22.3%
10.2%
Frozen Potato Products Frozen Vegetables Frozen Desserts
Frozen Dough & Bread Products All other Frozen Meats Frozen Poultry
76
384
118
207
95
5.4
3.6
-0.6
-2.6
5.8
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The Netherlands
13
KEY TRENDS
Compared to last year, value sales across
frozen foods grew by +0.6%, but growth
across frozen foods was behind that of total
supermarket sales, which grew by +0.8%.
The highest level of growth in absolute terms
came from ice cream with volume sales
performing well. Furthermore, frozen potato
products and frozen vegetables performed
well in value terms, although this was fuelled
by inflation with volumes down.
Overall, discounters and supermarkets grew
in line with frozen foods in general.
Discounters achieved the highest levels of
volume and value growth within frozen
vegetables and frozen meals. Sales of frozen
meat declined within this channel, which may
be a direct result of the growth of fresh meat
within the discount sector.
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IN THE LAST YEAR
IN THE LAST YEAR
207
118
95
20
12
6 4
384
76
PULSE REPORT
The Netherlands
14
CATEGORY INSIGHTS
The top performing categories had a combined growth of 18.6 million versus the same
quarter last year. Ice cream contributed to nearly 57% of this growth, fuelled by the good
summer last year and the relatively mild winter and start to 2014. In fact, the unit sales of
multipacks in Q1 were 32% higher compared to the same quarter last year. Unilever, who
dominates the market, was the main contributor to growth with growth from their core range
as well as new product development (NPD).
Frozen vegetables continued to grow in value terms driven by inflation whilst volumes
continue to fall.
The largest decline in sales came from frozen ready meals, mainly from the supermarket
channel. Pizza, which offers shoppers a cheaper meal solution, faired a little better showing
only a marginal decline versus a -15% decline of core ready meals.
Frozen fish continued to decline in volume and value terms, despite the fact that inflation
seems to be stabilising. Most segments within fish are stable apart from vissticks where sales
declined by -10% compared to the same period last year.
Sales of frozen snacks declined by 2.2% in value terms driven by Eastern snacks, mini
snacks and other items that can be shared. The World Cup will hopefully have a positive
effect on sales next quarter.

Millions
0.5
3.3
4.2
10.6
0 2 4 6 8 10 12
Ice Cream
Frozen Vegetables
All other Frozen Meats
- 0.1
- 10.1
- 0.7
- 0.7
- 0.8
-12 -10 -8 -6 -4 -2 0
Frozen Desserts
Frozen Poultry
Products
Frozen Fish
Frozen Ready Meals
. Millions
PULSE REPORT
24.4%
5.2%
3.2%
32.7%
0.2%
0.4%
26.2%
7.8%
Frozen Fish Ice Cream Frozen Ready Meals
Frozen Vegetables Frozen Dough & Bread Products Frozen Potato Products
Frozen Desserts Frozen Meat
Spain
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IN THE LAST YEAR
IN THE LAST YEAR
594
543
171
73
9 4
733
116
116
733
543
594
171
-2.7
-4.0 -1.7
-1.7
-1.6
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KEY TRENDS
Quarter on quarter sales of frozen foods
were in value decline -1.9% with volumes
being hit harder registering a -2.6%
decline.
The main drivers of this trend were fish
and seafood (-1.7%), and unlike many
other European countries where we have
seen strong growth, ice cream struggled
and declined by -2.7%.
Sales of private label, which dominates the
market with a 58% share, declined by
-1.0%. Demand for private label was
clearly down with volumes down at twice
the rate of value at -2.0%.
Pescanova continues to be in the spotlight
for the wrong reasons, facing corporate
issues and financial audits further to books
falsification.
PULSE REPORT
Spain
16
CATEGORY INSIGHTS
Pescanova remained the leading manufacturer with a 7.2% market share, however, sales
continued to decline with sales down -4.1% in value and -6.7% in volume terms. In second
position was Nestle, who remained in value growth, and in third position was Unilever, whose
sales declined by -6.8%.
The new Findus Group (Findus and Bonduelle) changed the assortment and mix of vegetables
and ready to eat categories, turning it into the brand leader in many sectors. However, sales
continued to struggle (-11.9% in value and -13.4% in volume).
The pizza category trend continued to slow driven by the market leaders Nestle and Dr
Oetker. Both manufacturers combined contributed to more than 59% of the categorys value
sales. Nestle had a share of 28.4% with sales down -3.4% in value terms. Dr Oetker had a
share of 31.0% but successfully managed to grow +2.9% in value terms.
Ice cream was unable to cash in on the good summer last year and the warmer
temperatures this winter like many northern European countries were able to. Unilever was
the leading manufacturer contributing to 16.3% of the categorys value. However, sales for
Unilever were down by -6.8%, unable to compete with private labels dominance in this
category which currently makes up 69.0% of category value and 85% of category volume.
Millions
5.8
0 2 4 6 8
- 16.6
- 9.3
- 7.1
- 1.9
- 12.8
-20 -15 -10 -5 0
Products
Frozen Vegetables
Frozen Ready Meals
Frozen Fish
Ice Cream
.
Millions
PULSE REPORT
5,0%
11,0%
17,7%
23,7%
4,1%
21,3%
17,2%
Frozen Ready Meals Ice Cream Frozen Potato Products Frozen Fish
Frozen Vegetables Frozen Desserts Frozen Meat
The United Kingdom
17
KEY TRENDS
The frozen market in the United Kingdom
continued to grow in value terms whilst
volume declined.
Value growth was driven mainly by inflation,
whilst the volume decline depicts a general
fall in consumption as well as a shift to
smaller packs by both shoppers to manage
their spend and manufacturers to maintain
price points.
Overall, the amount of volume on deal across
frozen foods was in decline, however, we are
seeing that this is driven more so by private
label, enabling branded products who are
generally promoted more heavily to become
more dominant in volume terms.
Off Shelf deals have remained relatively
constant over time, the decline in volume on
deal coming from the reduction of On Shelf
promotions, which along with the reining in of
private label promotions contributed to the
overall market volume decline.
E
u
r
o
s
,

i
n

m
i
l
l
i
o
n
s

IN THE LAST YEAR
IN THE LAST YEAR
918
763
743
215
175
1,019
473
473
1,019
763
918
743
7.7
-4.4
6.2
-5.9 -0.2
F
r
o
z
e
n
R
e
a
d
y

M
e
a
l
s
I
c
e

C
r
e
a
m
F
r
o
z
e
n
P
o
t
a
t
o
P
r
o
d
u
c
t
s
F
r
o
z
e
n

F
i
s
h
F
r
o
z
e
n
V
e
g
e
t
a
b
l
e
s
M
i
l
l
i
o
n
s
PULSE REPORT
The United Kingdom
18
CATEGORY INSIGHTS
Ice cream continued to reap the benefits from the summer last year. This trend looks set to
continue with a warm spring and a good start to the British summer with growth rates
increasing quarter on quarter.
Frozen potato remained a key area of value growth, fuelled by price inflation. McCain put in
a much better performance than of late, thanks to their strong promotional campaign which
has continued with a second wave of promotional activity supported with intense above the
line media activity. Despite all this, the category remained in volume decline.
Ready meals: Sales of frozen pizzas in the past held the sales of ready meals up, but recent
trends showed sales of frozen pizzas to be slipping into decline. Traditional ready meals
continued to decline with no sign of this trend slowing. In fact, quarter on quarter we saw an
acceleration in this decline trend as retailers continued to focus on their chilled offering.
Chilled typically offers a boarder and more convenient meal solution with, in most cases,
shorter cooking times.
Vegetables, a category once in growth, declined in both value and volume. This trend was
driven by private label. The market leader Birds Eye successfully grew in value and units
driven by smaller added value propositions.
Fish was under price pressure with the relative price compared to other protein sources
increasing, causing shoppers to drop this category from their repertoire. Further pressure
added through Birds Eye and Youngs aggressive tactical promotional strategy stripped
further value out of the market.
Millions Millions
44.4
65.4
0 20 40 60 80
Ice Cream
- 0.8
- 64.3
- 2.2
- 1.4
- 34.3
-80 -60 -40 -20 0
Frozen
Vegetables
Frozen Meat
Frozen
Desserts
Frozen Fish
Frozen Ready
Meals
.
PULSE REPORT
Final Notes
19
Notes on category definitions for countries
Due to the diverse products found in individual countries across this market, it was necessary
to consolidate the available data into the categories in this report. In some cases, it wasnt
possible to align products across all six countries, hence the need to highlight any anomalies in
the report. Those exceptions are listed below:

Frozen dough and bread products
The UK data in this report does not include this category.
PULSE REPORT
Resources
20
About IRI. IRI is a leader in delivering powerful market and shopper information, predictive analysis and the foresight
that leads to action. We go beyond the data to ignite extraordinary growth for our clients in the CPG, retail and over-
the-counter healthcare industries by pinpointing what matters and illuminating how it can impact their businesses
across sales and marketing. Move your business forward at IRIworldwide.eu
Arlington Square, Downshire Way, Bracknell, Berkshire RG12 1WA, Tel +44 (0) 1344 746000
Copyright 2014 Information Resources, Inc. (IRI). All rights reserved. IRI, the IRI logo and the names of IRI products and services
referenced herein are either trademarks or registered trademarks of IRI. All other trademarks are the property of their respective
owners.
FOR MORE INFORMATION
Please contact Isabelle Staquet, Consultant,
IRI at Isabelle.Staquet@IRIworldwide.com or
+33 1 30 06 26 68 with questions or comments about this report.

To gain insight into opportunities across specific categories, segments, channels or retailers,
contact your IRI client service representative regarding custom analyses leveraging the
following resources:
InfoScan Census
is a syndicated retail tracking service that enables manufacturers and

retailers to acquire industry insights used to make better business decisions. InfoScan
Census utilises the data that IRI collects from grocery, drug, and mass merchandise retailers
to provide the most comprehensive and accurate syndicated data offering in the FMCG
sector. With access to accurate, granular detail by category, geography, measure, and time
period, clients have the tools needed to develop marketing and sales strategies based on
product performance, distribution, and promotion responsiveness. All data about frozen food
comes from InfoScan Census.
IRI Consulting provides strategic insights and advice leveraging a variety of data sources,
predictive analytics, enabling technologies, and business analyses to help FMCG
manufacturers and retailers address significant sales and marketing issues effectively.

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