Better

Together with
Windows 7
Streamlined
Management
Robust Web
Platform
Virtualization
with Hyper-V
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1 Physical processor
15 User Limit
8 GB RAM
Specialized Editions
4 Physical processors
32 GB RAM

Web Role (IIS) Only
For Internet Facing Web Servers
64 Physical processors
2 TB RAM
Unlimited Virtualization Rights
1
Hot Add/Replace Memory*
Hot Add/Replace Processors*
Failover Clustering
Cross-Fire Replication
Support for Intels MCA
2

Web (IIS) and Application Roles Only
for Database, Customer and LOB
Apps.
4 Physical processors
32 GB RAM
1 Virtual Machine + Host
8 Physical processors
2 TB RAM
4 Virtual Machine + Host
Hot Add Memory*
Failover Clustering
Cross-Fire Replication
Active Directory Federation Services
Active Directory Certificate Services
Unlimited RRAS, IAS Connections
Unlimited RDS Gateway
Connections
Unlimited DFS Roots
64 Physical processors
2 TB RAM
Unlimited Virtualization Rights
Hot Add/Replace Memory*
Hot Add/Replace Processors*
Failover Clustering
Cross-Fire Replication
Active Directory Federation Services
Active Directory Certificate Services
Unlimited RRAS, IAS Connections
Unlimited RDS Gateway Connections
Unlimited DFS Roots

Editions
BuildBetterandBroader
Products
Providemoreflexible
softwareapplications&
solutions-localor
virtualized-withouta
performancedifference
MeetMarketDemand
Bettermeetcustomer
needswithready-for-
virtualizationsolutionsand
applications
FasterTimetoMarket
Solutionsdevelopedon
WindowsServer2008R2
SP1willresultinfewer
supportcallsandlower
developmentcosts
ISVscanincreasesalesandreducedevelopmenttimebybuildingapplications&
solutionsforthevirtualizedenvironmentonWindowsServer2008R2SP1.
Providelower-costapplications&
solutionswithHyper-VDynamic
Memory(DM)thatrequirefewer
serversand/orlesshigh-performance
memorycustomizationsthatenable
greatervalueandcostsavingsfor
customers.
Serverandclientsolutionscanbe
developedthatproviderichgraphics
(including3DandSilverlight)
whetherthesolutionisdeployed
locallyorbyvirtualmachine.
Customersareaskingforvirtualized
applications&services:demonstrate
know-howwithapplications
developedortestedontheWindows
Server2008R2platform.WithSP1,
theseappsarenowevenbetterwith
RemoteFXsfull-fidelityvirtualization.
Customershavearealchoicewithno
fidelitydifferencebetweenlocal
deploymentandvirtualization.
Notleveragingthelatesttechnology
inSP1couldmeanmissedchances
withmorecustomersnowadopting
theprovenWindowsServer2008R2
platform,nowwithSP1.
Anypastcallsrelatedtoreduced
functionalityfromavirtualizedor
hostedenvironmentmaybe
eliminated,andmanyothercallsmay
alsobereduced,basedonthebetter
performanceandafulllocal-PC-like
experiencewithRemoteFX.
Anyspecialdevelopmentfor
virtualizedenvironmentsisnolonger
necessary.
Reduceddevelopmentandsupport
timemeansapplicationsand
solutionscanbereleasedtomarket
earlier.
VDI:VirtualDesktopInfrastructure;DM:DynamicMemory;RDS:RemoteDesktopServices(formerlyTerminalServices)
GrowTheBusiness
Increaseopptytoimplement
solutionswithWindowsServer,
Windows7,andVirtualization
Winmorebusinesswithcost-
effectivesolutionsthatrequireless
hardware
BecomeaTrustedAdvisor
Meetcustomerdemandfor
virtualization.Demonstrate
expertiseonthelatesttechnology
andprovideawiderrangeof
virtualizationservices
Finishimplementationsfaster
ReduceManagementCosts
Reduceoutsourcing/support
overhead
Savemoneybyreducingtier1
servicecallsandtier2/3escalations
BycreatingnewvirtualizationsolutionsonWindowsServer2008R2SP1,System
Integratorshaveanopportunitytosellmoreservices,winmorebusiness,andreduce
costsonthedesktopandthedatacenter
Implementbest-of-breedandcost-
effectivedesktop-to-datacenter
virtualizationsolutions:
SP1delivershigh-fidelitydesktop
virtualization(VDI)withRemoteFX
enablingalargermarket/usersforVDI
LesscostlyHyper-Vsolutionswith
DynamicMemory(DM)management.
ImplementApplicationVirtualizationto
reduceapplicationmanagementcosts.
Migratecustomersfromnonvirtualized,
powerhungrysystems(2000,2003)toa
highlydynamicandcosteffective
platform.
LeveragetheWindows7momentumto
implementBranchCacheand
DirectAccess,featuresthatareenabledby
WindowsSever2008R2.
Virtualizationbecomesanoptionforall
customers.WithRemoteFXuserscanget
thesamerich,graphicalexperiencefroma
thinclientasfromalocaldesktop.Hyper-
Vissuper-chargedwithDynamicMemory
Management.ApplicationVirtualizationis
keytoreducingcosts.
BetterbusinessimpactwithSP1means
youcanspendmoretimewithcustomers
demonstratingthecaseforSP1building
bothimmediateandfutureopportunities
onserveranddesktop.
Serverand/ordesktopimplementation
servicescanbecompletedmorequickly,
sinceallpastrelevanthotfixes&security
rollupsareincludedinSP1-bothfor
WindowsServer2008andWindows7.

GreaterVMdensityandserver
consolidation,aswellasimproved
reliabilitywithSP1,helpsreduce
managementandoperationalissuesfor
thecustomerresultinginfewerTier1
supportcallsandTier2/3escalations,thus
allowingmoretimeforstrategicand
revenue-generatingefforts.
Helpsignificantlyreducesupportcostsby
avoidingTier1supportcallsand
expensive2/3escalationscan.
VDI:VirtualDesktopInfrastructure;DM:DynamicMemory;RDS:RemoteDesktopServices(formerlyTerminalServices)
What is Windows 7 SP1?
Builds on the solid foundation
and proven benefits of
Windows 7 RTM

Does not introduce new
features to Windows 7

Whats In It?
Contains all updates already
available on Windows Update
and additional minor updates

Reflects feedback from our
customers and partners

Supports virtualization
enhancements for rich user
experience in Windows Server
2008 R2 SP1
Deployment Guidance
Continue your testing and
deployment of Windows 7

Do not wait for SP1

Consumers should make sure
Automatic Updates are enabled
Your PCs
Stay Up To
Date and
Supported
Ongoing
Updates to
Windows 7
Easy To
Deploy
Updates at
Once
But enterprises really don't have to wait for
SP1 -- that's the old wisdom. The new wisdom
is that it's already been through its battle-
testing and this is the good one.
Roger Kay, Endpoint Technologies
Service Pack 1 for Windows Server 2008 R2
Continuous Improvement
to the Windows Server
and Windows 7 Platform
SP1 Builds on solid
foundation of Windows
7 and Windows Server
2008 R2
The incremental
improvements stem
from customer and
partner feedback
Installing SP1 helps
keep your PCs and
Servers Up to Date
Delivers a Comprehensive
Set of Innovations for
Virtualization
RemoteFX uses
advanced technology to
create a local like
experience for remote
users
Dynamic Memory
enables the system to
dynamically adjust VM
memory usage based
on demand
Makes it easy for
Organizations to deploy a
single set of Updates
SP1 Simplifies
administration by
delivering a single
service pack for client
and server
SP1 delivers all
previously released
updates since RTM
SP1 is Needed to Drive Competitiveness for Virtualization


Industry view: Microsoft is not a significant player in VDI

Broad/Analyst belief: Microsoft is not enterprise ready in
server virtualization and behind Vmware

Virtualization market moving too quickly for Server
release cycle
9
T1 T2 T2
VM1
VM2
VM3
VM4
RDP 7.x with

New platform capability for session-based and
virtual desktops in Remote Desktop Services

- Enables virtual desktops on a single Hyper-
V or Windows Server to share the power of
hardware graphics acceleration
- Improves performance of media-rich, 3D
and graphics-intensive applications
- Any application today and tomorrow will
just work
- Supports rich PCs and low-cost thin clients
- Designed to complement partner solutions
such as Citrix XenDesktop with HDX
technology

NEW!

KeyProductHighlights
WINDOWSSERVER2008R2
SITUATIONTODAY
Difficultmanagementofhigh-densityVMsites
LimitedhardwareresourcesperVMs
Lackofunifiedvirtualizationarchitecture
LimitedVMclientsupport
Difficultend-to-endmanagement

With virtualization, we will save about 50 percent of our annual energy budget for cooling and
electricity. Virtualization saves us on hardware and labor. We also save on software licensing fees.
And we can save money by creating and managing virtual test environments for some applications
with our development group. - LukOil Oil Company
93.00%
4.90%
1.75%
0.35%
WorldWide
VirtualizationAdoption
Non-
virtualized
servers
VMware
Computerworld
Althoughvirtualizationhasbeenthe
buzzamongtechnologyproviders,
only6%ofenterpriseshaveactually
deployedvirtualizationontheir
networks,saidLevine,citingaTWP
Researchreport.Thatmakesthe
other94%awide-openmarket.
TheRiseoftheVirtualMachine
andtheRealImpactItWillHave
Wecalculatethatroughly6%ofnew
serverssoldlastyearwerevirtualized
andprojectthat7%ofthosesoldthis
yearwillbevirtualizedandbelieve
thatlessthan4%oftheX86server
installedbasehasbeenvirtualized
todate.
Feature Overview
Processor Power Management (PPM)
Core Parking
Centralized Storage
Reduction in Power & Cooling costs (+6%)
Increaseproductivity
andreducefootprint
Leadbyexample
Builtinenergyefficiency
Resourceoptimization
Guidance&education
Centralizecontrol
Analyzeoperations
Monitorgoals
WINDOWSSERVER2008R2 SITUATIONTODAY
REDUCE MANAGE RETHINK
Over time, however, the company expects to benefit from reduced power consumption and costs.
Because of our size, we can realize significant gains by managing power more efficiently, says
Buckingham. The electricity billing in our data centers is based on metered power, and we can
reduce our monthly bills if we control power consumption with Windows Server 2008 R2.
- MySpace.com
WINDOWSSERVER2008R2
SITUATIONTODAY
Employee productivity has improved so much that he was able to defer hiring additional sales and
management personnel this year. The $120,000 to $150,000 a year it would cost to fund these
positions now goes straight to our bottom line or gets distributed to current employees to help
preclude layoffs in the future. - Convergent Computing
WINDOWSSERVER2008R2
SITUATIONTODAY
Using Windows Server 2008 R2, we accomplished a whole years worth of IT projects in the first
quarter of 2009even in this tight economyWe couldnt be more pleased.
- Convergent Computing

WINDOWSSERVER2008R2
SITUATIONTODAY
Taking advantage of the BranchCache feature in Windows Server 2008 R2, we can spend $20,000
rather than $50,000 per year on bandwidth by postponing our expansion schedule.
- Sporton International

Virtual Desktop Branch Identity
SIMPLIFIEDMANAGEMENTBETTERTOGETHERSYNERGY
SITUATIONTODAY
Disparatesystems&technologiesparalyzeinternalinnovation
Multiplemanagementtoolsandskillsetscementawkwardprocesses
Datacenterslargelystatichardware-heavyresources
With DirectAccess, CCO is saving about $40,000 a year by eliminating its VPN and all its
associated hardware, software, licensing, and carrier charges - Convergent Computing

WINDOWSSERVER2008R2
SITUATIONTODAY
WINDOWSSERVER2008R2 SITUATIONTODAY
Applicationanddataaccessover
WANisslowinbranchoffices
Slowconnectionshurtuser
productivity
Improvingnetworkperformanceis
expensiveanddifficulttoimplement
Cachescontentdownloadedfrom
fileandWebservers
Usersinthebranchcanquickly
openfilesstoredinthecache
Freesupnetworkbandwidthfor
otheruses
Using the BranchCache features in Windows Server 2008 R2 and Windows 7, CCO has simplified
remote connection to its network and speed the downloading of important files. It has cut costs by
eliminating its virtual private network and has seen a 43 percent savings in wide area network
(WAN) bandwidth. - Convergent Computing
WINDOWSSERVER2008R2
SITUATIONTODAY

MoreReliable MoreControl MoreSecure MoreChoice

Increasedavailability
throughdynamicrequest
handling,improved
cachingandpowerful
troubleshootingtools
Simplified,distributed
managementthroughset
ofcustomizable
administrativetoolswith
easierapplication
deploymentfordevelopers
Improvedsecurityand
serverprotectionthrough
reducedserverfootprint
andenhancedpublishing
andrequestfiltering
capabilities
Flexibleplatformwith
enhancedsupportfor
multipleapplication
developmentplatforms
andmediacontentdelivery

ScalableWebInfrastructure
DynamicCachingand
Compression
PowerfulDiagnosticTools

CentralizedWeb
Management
DelegatedRemote
Management
Easy Application and Server
Deployment

EnhancedServer
Protection
SecureContentPublishing
ImprovedAccess
Protection

Built-inASP.NETandPHP
Support
Modular&ExtensibleWeb
Server
IntegratedMediaPlatform
UnprecedentedsynergieswithclientOS
Anywhereaccess
Increasedserverconsolidation
Greateradministrativecontrol
RichWeb-basedexperiences
Performanceandscalabilityenhancements
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TheinformationhereinisforinformationalpurposesonlyandrepresentsthecurrentviewofMicrosoftCorporationasofthedateofthispresentation.BecauseMicrosoftmustrespondtochangingmarket
conditions,itshouldnotbeinterpretedtobeacommitmentonthepartofMicrosoft,andMicrosoftcannotguaranteetheaccuracyofanyinformationprovidedafterthedateofthispresentation.
MICROSOFTMAKESNOWARRANTIES,EXPRESS,IMPLIEDORSTATUTORY,ASTOTHEINFORMATIONINTHISPRESENTATION.