Chapters 5 & 6 Unit Outline Theories of Learning Theories of Memory Biological Bases of Memory Forgetting Memory Distortion Theories of Learning Learning: "A relatively permanent change in behavior or mental processes caused by experience." Classical Conditioning: Modifies involuntary behavior by linking the response to a new (conditioned) stimulus Operant Conditioning: Modifies voluntary behavior by a system of reinforcement or punishment Social-cognitive learning: Consists of insight/intuition, latent behavior and modeling ( copying observed behaviors) Classical Conditioning The unconditioned stimulus (something to which there is already an un-learned or unconditioned response) The unconditioned response ( an involuntary behavior that occurs in response to a stimulus without any conditioning or external motivations The neutral stimulus (an external -often artificial- stimulus that the conditioning aims to link with the unconditioned response When linked, these produce a conditioned response (the behavior of the unconditioned response occurring due to the previously neutral, now conditioned, stimulus). Classical Conditioning An experiment is conducted by a popular radio station do determine whether ad placement following particular music types would increase the effectiveness of the ad. They chose to always play In The Garden of Eden at the lunch hour, along with ads for local restaurants which described the specials of the day. Over a period of two months, the individuals in the experiment (already regular listeners to the station) listened to the radio station at the same time each day, during their lunch hour, and always heard the same song. After the end of the experiment, the station collected statistics from various restaurants that showed that whenever the song was played in subsequent months, there would be a slight increase in business, always from regular listeners. By six months after the end of the experiment, the increased business effect had dwindled to nothing. Identify: UR, US, NS, CR, CS, and which of the six theories mentioned in your textbook explains the change in response. Operant Conditioning Reinforcement: Is always aimed an increasing a behavior. Positive reinforcement involves adding a 'positive' stimulus (reward) while negative reinforcement involves removing a 'negative' stimulus (an irritant) Punishment: Is always aimed at decreasing a behavior. Positive punishment involves adding a 'negative' stimulus (such as pain) while negative punishment involves removing a 'positive' stimulus (such as the aforementioned reward) Theories of Memory Memory: "an internal record or representation of some prior event or experience." Encoding, Storage, and Retrieval Model Three-Stage Memory Model Three Stage Memory Model Sensory Memory: 1/4 to a few seconds duration record of sensory input Short Term Memory: active memory- the conscious, useful information storage for processing Long Term Memory: the long term storage of all necessary information. Practically infinite storage capacity, and long duration (years or decades) Biological Bases of Memory Forgetting Decay Interference Motivated Forgetting Encoding Failure Retrieval Failure Memory Distortion False Memories Encoding Failure