Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
True/False
Question The key to successful leaders is their non-commitment.
Correct Answer False
Your Answer False
True/False
Question Merchandising policies for key accounts at the retail outlets display layout and point of sale
material.
Correct Answer True
Your Answer True
True/False
Question Accuracy of forecasts are not analysed to determine how forecasting techniques can be improved &
& better forecasts obtained in the future months.
Correct Answer True
Your Answer True
Manufacturer's representative. Manufacturer's agents, who are paid commission on Sales they generate.
Manufacturer's agents, who are paid commission on Sales they generate.
Technical specialists Work with Sales Representative to provide Technical advice & information before, during &
after the purchase. Work with Sales Representative to provide Technical advice & information before, during &
after the purchase.
Customer service representative. Assist in installation, maintenance & regular servicing of products. Assist in
installation, maintenance & regular servicing of products.
Inside Sales person. Sell from office via telephone. Sell from office via telephone.
Your Answer Provide a social organization in which people feel secure. , Provide independence.
True/False
Question A 'Sales territory' is a configuration of current and potential accounts, for which responsibility has
been assigned to a particular sales representative.
Correct Answer True
Your Answer True
True/False
Question There has to be a reciprocal relationship between the leader and his followers.
Correct Answer True
Your Answer True
True/False
Question Compensation levels for sales personnel are related to external supply and demand factors.
True/False
Question Quality of display influences consumer purchasing decisions.
Correct Answer True
Your Answer True
To facilitate performance evaluation. Set daily / weekly / monthly goals. Set daily / weekly / monthly goals.
Sales territories. Provide intensive market coverage. Provide intensive market coverage.
True/False
Question Extended socialization involves long term training, job rotation and corporate social activities.
True/False
Question Direct costs allocation to various product groups should be done in a logical fashion.
Correct Answer False
Your Answer False
True/False
Question In semi structured interviews, the interviewer has a pre-planned list of major questions but allows
time for interaction and discussion.
Correct Answer True
Your Answer True
True/False
Question Marketing & sales have been revolutionized by the concepts like Unitization, palletisation &
containerization.
Correct Answer False
Your Answer False
True/False
Question The Sales potential is the minimum Sales that can be attained with perfect selling conditions.
Labour relations Option of flexible working hours Public seats on Board of Directors
Government relations Business control through political action Business control through political action
True/False
Question Distribution points are independent vending centers rather than buying centers.
Correct Answer False
Your Answer True
True/False
Question Marketing & sales have been revolutionized by the concepts like Unitization, palletisation &
containerization.
Correct Answer False
Your Answer False
True/False
Question Major accounts are called 'lock accounts'.
Correct Answer False
Your Answer True
True/False
Question In centralized training programs, the trainees do not quickly get acquainted with each other.
True/False
Question Bonus always appear with one of the three main sales compensation methods.
Correct Answer True
Your Answer True
Organizing Creating Job description & recruiting Sales people Creating Job description & recruiting Sales
people
Analyzing Involves activities of reviewing Sales records & Sales persons performance Involves
activities of reviewing Sales records & Sales persons performance
Planning Establishing & transmitting to the Sales people objectives & Strategies Establishing & transmitting to the
Sales people objectives & Strategies
Evaluating Creating performance standards & take remedial actions Creating performance standards &
take remedial actions
True/False
Question In 'Salary plus Incentive' compensation plan, income includes expense allowance also.
Correct Answer False
Your Answer True
Your Answer The quota is realistically attainable. , The Sales quota must be fairly & objectively determined. , It
must not be easily administered.
True/False
Question Prospecting is providing products to customers.
Correct Answer False
Your Answer False
True/False
Question The Sales potential is the minimum Sales that can be attained with perfect selling conditions.
True/False
Question The retail chain observe how the product will appeal to the customer in the showroom - the
appearance, the aesthetic, the merchandising & the packaging
Correct Answer True
Your Answer True
Labour relations Option of flexible working hours Public seats on Board of Directors
Government relations Business control through political action Business control through political action
True/False
Question Distribution points are independent vending centers rather than buying centers.
Correct Answer False
Your Answer True
True/False
Question New recruits need not be taught company's policies.
Correct Answer False
Your Answer False
True/False
Question In a relationship of equality, either of the party projects a dominant or submissive role or attitude
towards the other.
Correct Answer False
Your Answer False
Correct Answer Buying organisation business , The market environment in which buyer's organisation operates ,
Buying motives
Your Answer Buying organisation business , The market environment in which buyer's organisation operates ,
Buying motives
True/False
Question ECR is emergency control report.
Correct Answer False
Your Answer False
True/False
Question An organisation's socially responsible actions will depend on the moral and ethical value systems
upon which executive decisions are based.
Correct Answer True
Your Answer True
Your Answer A psychological pressure is applied to the customer, that the product may not be available later on.
True/False
Question Partnership marketing is the stage in selling where the product is so placed that it can be seen
touched, smelt, heard, tried & finally picked up as a purchase.
Correct Answer False
Your Answer True
True/False
Question Specialization should to be in skill, e.g. forecasting, merchandising, rather than in products.
True/False
Question There should be no focus on product innovations by the organization.
Correct Answer False
Your Answer False
True/False
Question The retail chain observe how the product will appeal to the customer in the showroom - the
appearance, the aesthetic, the merchandising & the packaging
Correct Answer True
Your Answer True
Utilizing loads Reduces material handling & transport time Reduces material handling & transport time
Improvement in weight Bulk ratio reduces transportation costs Bulk ratio reduces transportation costs
Larger the load Less the cost of transportation Less the cost of transportation
True/False
Question Integrated logistics management includes transaction systems, short term scheduling systems, flow
planning, network design optimisation.
Correct Answer True
Your Answer True
True/False
Question Training programs & seminars don't help in effective performance by Sales person.
Correct Answer False
Your Answer False
True/False
Question Posters, stickers, leaflets etc are all merchandising tools.
Correct Answer True
Your Answer False
True/False
Question Bonus always appear with one of the three main sales compensation methods.
Correct Answer True
Your Answer True
True/False
Question No analyzing of situation is required by field Sales Managers.
Correct Answer False
Your Answer False
True/False
Question The 'forecasting method' must provide results that are not accurate.
Correct Answer False
Your Answer False
True/False
Question As distribution & logistics cost forms a substantial % of the sales volume, credit control is essential
to make sure the organization is getting value for the money paid.
Correct Answer False
Your Answer True
True/False
Question Colour blocking' is a tool used by retailers.
Correct Answer True
Your Answer True
Box-Jenkins method Mathematical technique that uses computer analysis. Mathematical technique that uses
computer analysis.
Co-relation analysis Variables are studied simultaneously. Variables are studied simultaneously.
Regression analysis Study of how one variable affects another. Study of how one variable affects another.
True/False
Question A sales job is different from other jobs.
Correct Answer True
Your Answer True
Your Answer Forecast can be developed easily and quickly. , Information can be gathered with less expense.
True/False
Question The modern Marketing concept is based on Profit consideration.
Correct Answer True
Your Answer False
Management of flow of goods & services Logistics chain management Logistics chain management
Network of suppliers & customers Suppliers chain management Suppliers chain management
True/False
Question To sell products that do not earn reasonable profit is acceptable.
Correct Answer True
Your Answer True
True/False
Question Companies usually turn to external expert' help, because of difficulty in constructing large input -
output models.
Correct Answer True
Your Answer True
Correct Answer Buyers educational background & Technical knowledge , Life style of the prospect
Your Answer Buyers educational background & Technical knowledge , Life style of the prospect
True/False
Question Selection of subsidiaries has become an important activity of sales management because it decides
the type of volume of business, one will have on the future.
Correct Answer False
Your Answer False
True/False
Question Export manager needs to have linguistic skills in addition to other personal skills for better business
performance.
Correct Answer True
Your Answer True
True/False
Question The key accounts manager must work overtime to build business and personal rapport in terms of
respect and equality with his account.
Correct Answer True
Your Answer True
True/False
Question Socio human obligation should see that economic consequences of its actions should not adversely
effect public welfare.
Correct Answer False
Your Answer True
True/False
Question Accuracy of forecasts are not analysed to determine how forecasting techniques can be improved &
& better forecasts obtained in the future months.
Correct Answer True
Your Answer True
True/False
Question "ROAM" denotes Return on analysis management.
Correct Answer False
Your Answer False
True/False
Question The fringe benefits do not improve performance of the sales people.
Correct Answer False
Your Answer False
True/False
Question In business, most ethical questions fall into four levels viz. societal, stakeholders, customer and
competition and which are mutually exclusive to each other.
Correct Answer False
Your Answer False
Organizing Creating Job description & recruiting Sales people Creating Job description & recruiting Sales
people
Analyzing Involves activities of reviewing Sales records & Sales persons performance Involves
activities of reviewing Sales records & Sales persons performance
Planning Establishing & transmitting to the Sales people objectives & Strategies Establishing & transmitting to the
Sales people objectives & Strategies
Evaluating Creating performance standards & take remedial actions Creating performance standards &
take remedial actions
True/False
Question Sales persons must be thoroughly familiar with the client's decision making process.
Correct Answer True
Your Answer True
True/False
Question Partnership marketing is the stage in selling where the product is so placed that it can be seen
touched, smelt, heard, tried & finally picked up as a purchase.
Correct Answer False
Your Answer False
Delphi method Modified version of executive opinion approach. Modified version of executive opinion
approach.
Moving average technique Projects the average of the sales over the previous time periods. Projects the
average of the sales over the previous time periods.
Exponential smoothing Weighted sum of all past numbers in time series. Weighted sum of all past numbers
in time series.
Decomposition method Four components of time series data are isolated. Four components of time series
data are isolated.
True/False
Question An organization supplying products on the strength of its performance, quality & demand is called
product leadership.
Correct Answer True
Your Answer True
True/False
Question 'Too big' shelf display encourages customer approach and thereby purchasing.
Correct Answer False
Your Answer False
True/False
Question Marketing & sales have been revolutionized by the concepts like Unitization, palletisation &
containerization.
Correct Answer False
Your Answer False
True/False
Question Leaders realize that nothing in the world is permanent but change.
Correct Answer True
Your Answer True
Your Answer Provide the people with a set of beliefs. , Provide a social organization in which people feel secure. ,
Provide independence.
True/False
Question The lecture sessions should be short and interspersed with other activities to avoid lack of
enthusiasm.
Correct Answer True
Your Answer True
True/False
Question There should be no focus on product innovations by the organization.
Correct Answer False
Your Answer False
True/False
Question Brand management is a system of promoting the sales of a product.
Correct Answer True
Your Answer True
Your Answer The subordinates know exactly what is excepted of them. , The leader gives specific directions. ,
The participation of subordinates is nil.
Correct Answer Buyers educational background & Technical knowledge , Life style of the prospect
Your Answer Buyers educational background & Technical knowledge , Life style of the prospect
True/False
Question Colour blocking' is a tool used by retailers.
Correct Answer True
Your Answer True
Organizing Creating Job description & recruiting Sales people Creating Job description & recruiting Sales
people
Analyzing Involves activities of reviewing Sales records & Sales persons performance Involves
activities of reviewing Sales records & Sales persons performance
Planning Establishing & transmitting to the Sales people objectives & Strategies Establishing & transmitting to the
Sales people objectives & Strategies
Evaluating Creating performance standards & take remedial actions Creating performance standards &
take remedial actions
Sales Total number of units sold * price Total number of units sold * price
Capital employed Working capital + fixed assets Working capital + fixed assets
Costs of goods sold Administrative costs + Product cost + Marketing cost Administrative costs + Product cost
+ Marketing cost
Your Answer The organizational structure is flexible and adaptable to the changing environment in the market.
True/False
Question The modern Marketing concept is based on Profit consideration.
Correct Answer True
Your Answer True
True/False
Question The efficiency in selling activities is measured from the sales call plan.
Correct Answer True
Your Answer False
True/False
Question Favoritism is an unethical issue in business dealings.
Correct Answer True
Your Answer True
True/False
Question The 'top-down approach' is also called the 'breaking down' approach.
Correct Answer True
Your Answer True
True/False
Question In business, most ethical questions fall into four levels viz. societal, stakeholders, customer and
competition and which are mutually exclusive to each other.
Correct Answer False
Your Answer False
True/False
Question Favoritism is an unethical issue in business dealings.
Correct Answer True
Your Answer True
True/False
Question The total time consumed from order preparation till delivery is indicated by Cost of carriage.
C Cycle i.e. due to variations in business cycle. Cycle i.e. due to variations in business cycle.
T Trend i.e. long term changes. Trend i.e. long term changes.
True/False
Question All functional areas in organization, should not be involved in forecasting and planning.
Correct Answer False
Your Answer False
True/False
Question Routing is establishing the sequence of locations sales person will visit.
Correct Answer True
Your Answer True
Organizing Creating Job description & recruiting Sales people Creating Job description & recruiting Sales
people
Analyzing Involves activities of reviewing Sales records & Sales persons performance Involves
activities of reviewing Sales records & Sales persons performance
Planning Establishing & transmitting to the Sales people objectives & Strategies Establishing & transmitting to the
Sales people objectives & Strategies
Evaluating Creating performance standards & take remedial actions Creating performance standards &
take remedial actions
True/False
Question An organization supplying products on the strength of its performance, quality & demand is called
product leadership.
Correct Answer True
Your Answer True
True/False
Question Extended socialization involves long term training, job rotation and corporate social activities.
True/False
Question Ordering, invoicing & payments are controlled on a month-to-month basis rather than on an order-
to-order basis.
Correct Answer True
Your Answer False
True/False
Question Training programs & seminars don't help in effective performance by Sales person.
Correct Answer False
Your Answer False
True/False
Question Logistics system is formed by the integration adaptation, the principles of physical movement of
goods & people.
Correct Answer True
Your Answer True
True/False
Question To adopt successfully to the changing Marketing scenario, Sales & Marketing functions should be
integrated on a large scale.
Correct Answer True
Your Answer True
True/False
Question Sales persons must be thoroughly familiar with the client's decision making process.
Correct Answer True
Your Answer True
True/False
Question Quantitative sales forecasting techniques' employ sophisticated mathematics and statistics.
True/False
Question In business, most ethical questions fall into four levels viz. societal, stakeholders, customer and
competition and which are mutually exclusive to each other.
Correct Answer False
Your Answer False
True/False
Question Reciprocal trading opportunities can be undermined by encouraging value analysis.
Correct Answer True
Your Answer False
True/False
Question Sales people can enhance or detract from the seller's image in the market for they are the critical
contact with the customers.
Correct Answer True
Your Answer True
True/False
Question Socio human obligation should see that economic consequences of its actions should not adversely
effect public welfare.
Correct Answer False
Your Answer True
In distribution & logistics - overall performance Sales per sq.mtr. EmployedPaper work activities
In distribution & logistics - overheads Fixed costs as % of total costs Fixed costs as % of total costs
In distribution & logistics - productivity 10 kms per direct man hour employed 10 kms per direct man
hour employed
In distribution & logistics - useful Maximum load carried as % gross weight Sales per sq.mtr. Employed
True/False
Question Many firms do not deploy informal ways of socialization.
Correct Answer False
Your Answer False
True/False
Question Specialization should to be in skill, e.g. forecasting, merchandising, rather than in products.
True/False
Question The Sales potential is the minimum Sales that can be attained with perfect selling conditions.
True/False
Question A sales manager does not conduct sales volume, cost and profit analysis.
Correct Answer False
Your Answer False
True/False
Question A 'Sales territory' is a configuration of current and potential accounts, for which responsibility has
been assigned to a particular sales representative.
Correct Answer True
Your Answer False
True/False
Question 'Too big' shelf display encourages customer approach and thereby purchasing.
Correct Answer False
Your Answer False
True/False
Question Distribution is the process by which the product is made available at the retail outlet for easy
identification & pickup by the customer.
Correct Answer False
Your Answer True
True/False
Question Brand management is a system of promoting the sales of a product.
Correct Answer True
Your Answer True
True/False
Question Size & demand given are a leadership position.
Correct Answer True
Your Answer False
Labour relations Option of flexible working hours Public seats on Board of Directors
Government relations Business control through political action Business control through political action
Your Answer The subordinates know exactly what is excepted of them. , The leader gives specific directions.
True/False
Question Leadership process is a function of the leader, the follower and other situational variables.
Correct Answer True
Your Answer True
True/False
Question The modern Marketing concept is based on Profit consideration.
Correct Answer True
Your Answer False
Inflate price first and then give discounts Unethical pricing Unethical pricing
True/False
Question If there is a higher margin on one product category, the buyer should allocate more space to that
product category.
Correct Answer False
Your Answer True
Delphi method Modified version of executive opinion approach. Modified version of executive opinion
approach.
Moving average technique Projects the average of the sales over the previous time periods. Projects the
average of the sales over the previous time periods.
Exponential smoothing Weighted sum of all past numbers in time series. Four components of time series
data are isolated.
Decomposition method Four components of time series data are isolated. Weighted sum of all past numbers
in time series.
True/False
Question Input - Output models, are less tedious and less expensive.
Correct Answer False
Your Answer True
True/False
Question Letter of indemnity is given by buyer if he does not have original bill of lading.
Correct Answer False
Your Answer True
True/False
Question Both large and small firms use job specification to expose sales persons to corporate culture.
True/False
Question The word 'TIGER' is topologically inverted, geographically encoded records.
Correct Answer False
Your Answer False
True/False
Question Merchandising policies for key accounts at the retail outlets display layout and point of sale
material.
Correct Answer True
Your Answer True
True/False
Question All functional areas in organization, should not be involved in forecasting and planning.
Correct Answer False
Your Answer False
True/False
Question The widening of product life cycle will demand greater flexibility & adaptability.
Correct Answer False
Your Answer True
True/False
Question The 'sales forecasting methods' should be flexible to adopt changing conditions.
Correct Answer True
Your Answer True
True/False
Question Rural telephony has gone much ahead as compared to urban telephony.
Correct Answer False
Your Answer False
Correct Answer Buyers educational background & Technical knowledge , Life style of the prospect
Your Answer Buyers educational background & Technical knowledge , Competitor's product , Competitor's
promotional activities
True/False
Question Leaders realize that nothing in the world is permanent but change.
Correct Answer True
Your Answer True
Intelligence test Measure of raw intelligence and trainability. Measure of raw intelligence and trainability.
Knowledge test Measure of what applicant knows about product or service. Measure of person's innate or
acquired social skills.
Sales aptitude test Measure of person's innate or acquired social skills. Measure of what applicant knows
about product or service.
Multiple Choice Single Answer
Question The 'Breakdown approach' is generally valid for a period of :-
Correct Answer 6 months or more.
Your Answer Less than 6 months.
Your Answer The organizational structure is flexible and adaptable to the changing environment in the market.
True/False
Question Compensation levels for sales personnel are related to external supply and demand factors.
True/False
Question Judgement in time is called JIT.
Correct Answer False
Your Answer False
True/False
Question Time devoted to non selling activities should not be evaluated.
Correct Answer False
Your Answer False
Distribution objective for retail buyer Cost control growth without direct investment in brand development
Input reliability and availability
Product maintenance and servicing Industrial and commercial products Industrial and commercial products
Distribution objective for industrial buyer Input reliability and availability Cost control growth without direct
investment in brand development
True/False
Question Companies usually turn to external expert' help, because of difficulty in constructing large input -
output models.
Correct Answer True
Your Answer True
True/False
Question Direct costs allocation to various product groups should be done in a logical fashion.
Correct Answer False
Your Answer False
True/False
Question The retail chain observe how the product will appeal to the customer in the showroom - the
appearance, the aesthetic, the merchandising & the packaging
Correct Answer True
Your Answer True
True/False
Question Non-Quantitative techniques' are consistent.
Correct Answer False
Your Answer False
Supplier's objective Brands, market share of product category Brands, market share of product category
Retail buyer's objective Growth without direct investment Multiple sourcing policies
True/False
Question In deciding the placement, the physical activities associated with the product must be kept in mind.
Your Answer Use the specialists in different fields, to co-ordinate services to customers and solve their problems.
True/False
Question Quality of display influences consumer purchasing decisions.
Correct Answer True
Your Answer True
True/False
Question Leaders realize that nothing in the world is permanent but change.
Correct Answer True
Your Answer True
True/False
Question In communication process, effective listening is very important.
Correct Answer True
Your Answer True
True/False
Question 'Too big' shelf display encourages customer approach and thereby purchasing.
Correct Answer False
Your Answer True
Intelligence test Measure of raw intelligence and trainability. Measure of raw intelligence and trainability.
Knowledge test Measure of what applicant knows about product or service. Measure of person's innate or
acquired social skills.
Sales aptitude test Measure of person's innate or acquired social skills. Measure of what applicant knows
about product or service.
True/False
Question Space management planning is a merchandising support.
Correct Answer False
Your Answer True
True/False
Question To sell products that do not earn reasonable profit is acceptable.
Correct Answer True
Your Answer False
True/False
Question Accuracy of forecasts are not analysed to determine how forecasting techniques can be improved &
& better forecasts obtained in the future months.
Correct Answer True
Your Answer False
True/False
Question All functional areas in organization, should not be involved in forecasting and planning.
Correct Answer False
Your Answer False
Account potential.Share of an accounts business that the firm can expect to get. Share of an accounts business that
the firm can expect to get.
Routing. Establishing the sequence of locations a sales person will visit. Establishing the sequence of locations a
sales person will visit.
Account load. Number of actual and potential customers assigned to a given sales person. Number of actual
and potential customers assigned to a given sales person.
Delphi method Modified version of executive opinion approach. Modified version of executive opinion
approach.
Moving average technique Projects the average of the sales over the previous time periods. Projects the
average of the sales over the previous time periods.
Exponential smoothing Weighted sum of all past numbers in time series. Weighted sum of all past numbers
in time series.
Decomposition method Four components of time series data are isolated. Four components of time series
data are isolated.
True/False
Question A level of mutual trust needs to be maintained between the key account and the Account manager.
True/False
Question Non-Quantitative techniques' are consistent.
Correct Answer False
Your Answer False
True/False
Question Negotiations will be successful if based on reasonable expectations.
Correct Answer True
Your Answer True
True/False
Question In centralized training programs, the trainees do not quickly get acquainted with each other.
True/False
Question Colour blocking' is a tool used by retailers.
Correct Answer True
Your Answer False
True/False
Question Export manager needs to have linguistic skills in addition to other personal skills for better business
performance.
Correct Answer True
Your Answer True
True/False
Question There has to be a reciprocal relationship between the leader and his followers.
Correct Answer True
Your Answer True
True/False
Question The lecture sessions should be short and interspersed with other activities to avoid lack of
enthusiasm.
Correct Answer True
Your Answer True
Product publicity Preparing & distributing news releases to various media about products & services. Support
for entering new Markets.
Market Development Support for entering new Markets. Developing new products.
Marketing research. Collecting & interpreting data related to products & services. Collecting & interpreting
data related to products & services.
Correct Answer Buyers educational background & Technical knowledge , Life style of the prospect
Your Answer Life style of the prospect , Competitor's product , Competitor's promotional activities
True/False
Question Corporate social activity aimed at socialization need not be elaborate or expensive.
Correct Answer True
Your Answer False
True/False
Question The widening of product life cycle will demand greater flexibility & adaptability.
Correct Answer False
Your Answer True
Multiple Choice Multiple Answer
Question The principle of time management, applicable to various organizations includes :-
Correct Answer Principle of delegation. , Principle of control of interruptions.
Your Answer Principle of participation. , Principle of control of interruptions. , Principle of demonstration.
True/False
Question In business, most ethical questions fall into four levels viz. societal, stakeholders, customer and
competition and which are mutually exclusive to each other.
Correct Answer False
Your Answer True
True/False
Question An organization supplying products on the strength of its performance, quality & demand is called
product leadership.
Correct Answer True
Your Answer True
Management of flow of goods & services Logistics chain management demand schedule
Network of suppliers & customers Suppliers chain management Suppliers chain management
True/False
Question Many large companies use long term training programs to educate sales people about the firm's
products, customers, competitors etc.
Correct Answer True
Your Answer True
True/False
Question Direct costs allocation to various product groups should be done in a logical fashion.
Correct Answer False
Your Answer True
True/False
Question A leader must not be accepted by his followers.
Correct Answer False
Your Answer False
True/False
Question In centralized training programs, the trainees do not quickly get acquainted with each other.
True/False
Question Referent power of a leader is based on some expertise, knowledge or special skill of the leader.
True/False
Question Extended socialization involves long term training, job rotation and corporate social activities.
True/False
Question The scope of initial training programs is not broader than refresher training program.
Correct Answer False
Your Answer True
In distribution & logistics - overall performance Sales per sq.mtr. EmployedSales per sq.mtr. Employed
In distribution & logistics - productivity 10 kms per direct man hour employed Maximum load carried as
% gross weight
In distribution & logistics - useful Maximum load carried as % gross weight 10 kms per direct man hour
employed
True/False
Question Integrated logistics management includes transaction systems, short term scheduling systems, flow
planning, network design optimisation.
Correct Answer True
Your Answer True
Sales aids. Preparing of audiovisuals, flip charts & other material. Preparing of audiovisuals, flip charts & other
material.
Product publicity Preparing & distributing news releases to various media about products & services.
Preparing & distributing news releases to various media about products & services.
Market Development Support for entering new Markets. Support for entering new Markets.
Marketing research. Collecting & interpreting data related to products & services. Collecting & interpreting
data related to products & services.
True/False
Question Input - Output models are more appropriate for selling industrial goods.
Correct Answer True
Your Answer True
True/False
Question Size & demand given are a leadership position.
Correct Answer True
Your Answer True
True/False
Question Negotiations will be successful if based on reasonable expectations.
Correct Answer True
Your Answer True
Network of suppliers & customers Suppliers chain management Suppliers chain management
Management of flow of goods & services Logistics chain management demand schedule
True/False
Question In semi structured interviews, the interviewer has a pre-planned list of major questions but allows
time for interaction and discussion.
Correct Answer True
Your Answer True
True/False
Question Direct accounts are small accounts that do not involve any special arrangements in terms of pricing,
credit etc.
Correct Answer False
Your Answer True
To facilitate performance evaluation. Set daily / weekly / monthly goals. Review cost figures.
Your Answer The discussion between customer & Sales person is done in a special room called standing room.
True/False
Question Market Research deals with collection & interpretation of data concerning products, customers, etc.
True/False
Question Bonus always appear with one of the three main sales compensation methods.
Correct Answer True
Your Answer True
True/False
Question It is not critical that sales manager select the candidates, who meet the qualifications established
by company.
Correct Answer False
Your Answer True
True/False
Question The retail chain observe how the product will appeal to the customer in the showroom - the
appearance, the aesthetic, the merchandising & the packaging
Correct Answer True
Your Answer True
True/False
Question The widening of product life cycle will demand greater flexibility & adaptability.
Correct Answer False
Your Answer True
True/False
Question Quantitative sales forecasting techniques' employ sophisticated mathematics and statistics.
Correct Answer 10 to 15 %
Your Answer 10 to 15 %
True/False
Question A sales manager does not conduct sales volume, cost and profit analysis.
Correct Answer False
Your Answer True
True/False
Question Routing is establishing the sequence of locations sales person will visit.
Correct Answer True
Your Answer True
Network of suppliers & customers Suppliers chain management Suppliers chain management
Management of flow of goods & services Logistics chain management demand schedule
True/False
Question In semi structured interviews, the interviewer has a pre-planned list of major questions but allows
time for interaction and discussion.
Correct Answer True
Your Answer True
True/False
Question Direct accounts are small accounts that do not involve any special arrangements in terms of pricing,
credit etc.
Correct Answer False
Your Answer True
To facilitate performance evaluation. Set daily / weekly / monthly goals. Review cost figures.
Your Answer The discussion between customer & Sales person is done in a special room called standing room.
True/False
Question Market Research deals with collection & interpretation of data concerning products, customers, etc.
True/False
Question Bonus always appear with one of the three main sales compensation methods.
Correct Answer True
Your Answer True
True/False
Question It is not critical that sales manager select the candidates, who meet the qualifications established
by company.
Correct Answer False
Your Answer True
True/False
Question The retail chain observe how the product will appeal to the customer in the showroom - the
appearance, the aesthetic, the merchandising & the packaging
Correct Answer True
Your Answer True
True/False
Question The widening of product life cycle will demand greater flexibility & adaptability.
Correct Answer False
Your Answer True
True/False
Question Quantitative sales forecasting techniques' employ sophisticated mathematics and statistics.
Correct Answer 10 to 15 %
Your Answer 10 to 15 %
True/False
Question Routing is establishing the sequence of locations sales person will visit.
Correct Answer True
Your Answer True
Network of suppliers & customers Suppliers chain management Suppliers chain management
Management of flow of goods & services Logistics chain management demand schedule
True/False
Question In semi structured interviews, the interviewer has a pre-planned list of major questions but allows
time for interaction and discussion.
Correct Answer True
Your Answer True
True/False
Question Direct accounts are small accounts that do not involve any special arrangements in terms of pricing,
credit etc.
Correct Answer False
Your Answer True
To facilitate performance evaluation. Set daily / weekly / monthly goals. Review cost figures.
Your Answer The discussion between customer & Sales person is done in a special room called standing room.
True/False
Question Market Research deals with collection & interpretation of data concerning products, customers, etc.
True/False
Question Bonus always appear with one of the three main sales compensation methods.
Correct Answer True
Your Answer True
True/False
Question It is not critical that sales manager select the candidates, who meet the qualifications established
by company.
Correct Answer False
Your Answer True
True/False
Question The retail chain observe how the product will appeal to the customer in the showroom - the
appearance, the aesthetic, the merchandising & the packaging
Correct Answer True
Your Answer True
True/False
Question The widening of product life cycle will demand greater flexibility & adaptability.
Correct Answer False
Your Answer True
True/False
Question Quantitative sales forecasting techniques' employ sophisticated mathematics and statistics.
Correct Answer 10 to 15 %
Your Answer 10 to 15 %
True/False
Question A sales manager does not conduct sales volume, cost and profit analysis.
Correct Answer False
Your Answer True
True/False
Question Routing is establishing the sequence of locations sales person will visit.
Correct Answer True
Your Answer True
LIST OF ATTEMPTED QUESTIONS AND ANSWERS
Network of suppliers & customers Suppliers chain management Suppliers chain management
Management of flow of goods & services Logistics chain management demand schedule
True/False
Question In semi structured interviews, the interviewer has a pre-planned list of major questions but allows
time for interaction and discussion.
Correct Answer True
Your Answer True
True/False
Question Direct accounts are small accounts that do not involve any special arrangements in terms of pricing,
credit etc.
Correct Answer False
Your Answer True
To facilitate performance evaluation. Set daily / weekly / monthly goals. Review cost figures.
Your Answer The discussion between customer & Sales person is done in a special room called standing room.
True/False
Question Market Research deals with collection & interpretation of data concerning products, customers, etc.
True/False
Question Bonus always appear with one of the three main sales compensation methods.
Correct Answer True
Your Answer True
True/False
Question It is not critical that sales manager select the candidates, who meet the qualifications established
by company.
Correct Answer False
Your Answer True
True/False
Question The retail chain observe how the product will appeal to the customer in the showroom - the
appearance, the aesthetic, the merchandising & the packaging
Correct Answer True
Your Answer True
True/False
Question The widening of product life cycle will demand greater flexibility & adaptability.
Correct Answer False
Your Answer True
True/False
Question Quantitative sales forecasting techniques' employ sophisticated mathematics and statistics.
Correct Answer 10 to 15 %
Your Answer 10 to 15 %
True/False
Question A sales manager does not conduct sales volume, cost and profit analysis.
Correct Answer False
Your Answer True
True/False
Question Routing is establishing the sequence of locations sales person will visit.
Correct Answer True
Your Answer True
True/False
Question The word 'TIGER' is topologically inverted, geographically encoded records.
Correct Answer False
Your Answer True
True/False
Question The L/C can be amended if both the buyer and seller agree to it.
Correct Answer True
Your Answer True
True/False
Question Judgement in time is called JIT.
Correct Answer False
Your Answer False
True/False
Question The total time consumed from order preparation till delivery is indicated by Cost of carriage.
Organizing Creating Job description & recruiting Sales people Establishing & transmitting to the Sales
people objectives & Strategies
Analyzing Involves activities of reviewing Sales records & Sales persons performance Obtain strategic
information about the prospect
Planning Establishing & transmitting to the Sales people objectives & Strategies Creating Job description &
recruiting Sales people
Evaluating Creating performance standards & take remedial actions Involves activities of reviewing
Sales records & Sales persons performance
True/False
Question A sales manager does not conduct sales volume, cost and profit analysis.
Correct Answer False
Your Answer False
True/False
Question Prospecting is providing products to customers.
Correct Answer False
Your Answer False
True/False
Question Quantitative sales forecasting techniques' employ sophisticated mathematics and statistics.
True/False
Question Letter of indemnity is given by buyer if he does not have original bill of lading.
Correct Answer False
Your Answer True
True/False
Question The living habits of consumers changes continuously because of changes of residence, working
hours, employment, income & also due to evolution of the nuclear family from the joint family.
Correct Answer False
Your Answer True
Your Answer The subordinates know exactly what is excepted of them. , The leader gives specific directions. ,
The participation of subordinates is nil.
Select The Blank
Question Good leaders are ________ communicators.
Correct Answer Effective
Your Answer Effective
True/False
Question The modern Marketing concept is based on Profit consideration.
Correct Answer True
Your Answer True
True/False
Question Ratio information should be user friendly within the company.
Correct Answer True
Your Answer True
True/False
Question Direct accounts are small accounts that do not involve any special arrangements in terms of pricing,
credit etc.
Correct Answer False
Your Answer False
True/False
Question A leader must not be accepted by his followers.
Correct Answer False
Your Answer False
True/False
Question Negotiations will be successful if based on reasonable expectations.
Correct Answer True
Your Answer True
C Cycle i.e. due to variations in business cycle. Cycle i.e. due to variations in business cycle.
T Trend i.e. long term changes. Trend i.e. long term changes.
True/False
Question Companies usually turn to external expert' help, because of difficulty in constructing large input -
output models.
Correct Answer True
Your Answer True
True/False
Question Many firms do not deploy informal ways of socialization.
Correct Answer False
Your Answer False
True/False
Question Partnership marketing is the stage in selling where the product is so placed that it can be seen
touched, smelt, heard, tried & finally picked up as a purchase.
Correct Answer False
Your Answer True
True/False
Question New recruits need not be taught company's policies.
Correct Answer False
Your Answer False
True/False
Question Supplies to be made should be equal to forecasted sales + opening inventory - Closing inventory.
Correct Answer False
Your Answer True
Working sales presentation. Opening sales call and actual presentation. Opening sales call and actual
presentation.
Planning sales call. Gathering of information regarding customer, competitor and product. Gathering of
information regarding customer, competitor and product.
Approaching the prospect. Trying to establish rapport with customer. Trying to establish rapport with
True/False
Question Direct accounts are small accounts that do not involve any special arrangements in terms of pricing,
credit etc.
Correct Answer False
Your Answer True
True/False
Question The scope of initial training programs is not broader than refresher training program.
Correct Answer False
Your Answer False
True/False
Question Marketing & sales have been revolutionized by the concepts like Unitization, palletisation &
containerization.
Correct Answer False
Your Answer False
True/False
Question Space management planning is a merchandising support.
Correct Answer False
Your Answer False
Your Answer It increases the effectiveness of an organization. , It enables the manager to take proper decisions.
True/False
Question Portfolio profit management adds value to accounts business for retail products.
Correct Answer True
Your Answer True
Manufacturer's representative. Manufacturer's agents, who are paid commission on Sales they generate.
People from manufacturer involved in closing the deal.
Technical specialists Work with Sales Representative to provide Technical advice & information before, during &
after the purchase. Work with Sales Representative to provide Technical advice & information before, during &
after the purchase.
Customer service representative. Assist in installation, maintenance & regular servicing of products. Sell from
office via telephone.
Inside Sales person. Sell from office via telephone. Top level Sales person involved in taking decisions.
True/False
Question Sales persons must be thoroughly familiar with the client's decision making process.
Correct Answer True
Your Answer True
Organizing Creating Job description & recruiting Sales people Creating Job description & recruiting Sales
people
Analyzing Involves activities of reviewing Sales records & Sales persons performance Involves
activities of reviewing Sales records & Sales persons performance
Planning Establishing & transmitting to the Sales people objectives & Strategies Establishing & transmitting to the
Sales people objectives & Strategies
Evaluating Creating performance standards & take remedial actions Creating performance standards &
take remedial actions
True/False
Question Leaders realize that nothing in the world is permanent but change.
Correct Answer True
Your Answer True
True/False
Question Selection of subsidiaries has become an important activity of sales management because it decides
the type of volume of business, one will have on the future.
Correct Answer False
Your Answer False
True/False
Question Integrated logistics management includes transaction systems, short term scheduling systems, flow
planning, network design optimisation.
Correct Answer True
Your Answer True
True/False
Question A sales job is different from other jobs.
Correct Answer True
Your Answer True
Your Answer The subordinates know exactly what is excepted of them. , The leader gives specific directions.
Management of flow of goods & services Logistics chain management logistics management
Network of suppliers & customers Suppliers chain management Suppliers chain management
True/False
Question The word 'TIGER' is topologically inverted, geographically encoded records.
Correct Answer False
Your Answer True
True/False
Question An organization supplying products on the strength of its performance, quality & demand is called
product leadership.
Correct Answer True
Your Answer True
True/False
Question If there is a higher margin on one product category, the buyer should allocate more space to that
product category.
Correct Answer False
Your Answer True
True/False
Question Space management planning is a merchandising support.
Correct Answer False
Your Answer True
Your Answer It increases the effectiveness of an organization. , It enables the manager to take proper decisions.
True/False
Question Leaders realize that nothing in the world is permanent but change.
Correct Answer True
Your Answer True
True/False
Question Logistics system is formed by the integration adaptation, the principles of physical movement of
goods & people.
Correct Answer True
Your Answer True
True/False
Question Letter of indemnity is given by buyer if he does not have original bill of lading.
Correct Answer False
Your Answer True
True/False
Question Portfolio profit management adds value to accounts business for retail products.
Correct Answer True
Your Answer True
True/False
Question The behaviour habits of consumers changes because of frequent changes of residence, working
hours, employment, etc..
Correct Answer False
Your Answer True
Improvement in weight Bulk ratio reduces transportation costs Bulk ratio reduces transportation costs
Larger the load Less the cost of transportation Higher can be the transportation cost
For effective logistics Total cost to be considered Gives the best space utilization
Utilizing loads Reduces material handling & transport time Reduces material handling & transport time
True/False
Question
True
Your Answer
False
Question
Correct Answer
Credit checks
Your Answer
Credit checks
Question
Correct Answer
Your Answer
Delphi method
Projects the average of the sales over the previous time periods.
Projects the average of the sales over the previous time periods.
Exponential smoothing
Decomposition method
Question
The goods from the producer first go to ________, who in turn sells the products to retail
outlets.
Correct Answer
Distributor
Your Answer
Distributor
Question
Correct Answer
Question
Correct Answer
Your Answer
Question
The frequency of purchasing & the source of purchases are the measures to analyse :-
Correct Answer
Question
Correct Answer
Your Answer
True/False
Question
An organization supplying products on the strength of its performance, quality & demand
is called product leadership.
Correct Answer
True
Your Answer
True
Question
Correct Answer
Your Answer
Question
How much of the competing product sold thought outlet? , What is the sale to similar
shops in the area? , What is the sale of endues equipment?
Your Answer
What is the sale to similar shops in the area? , What is the sale of endues equipment? ,
How much of the competing product sold thought outlet?
Question
Correct Answer
Outstock situation
Your Answer
Outstock situation
True/False
Question
'Too big' shelf display encourages customer approach and thereby purchasing.
Correct Answer
False
Your Answer
False
True/False
Question
Marketing & sales have been revolutionized by the concepts like Unitization, palletisation
& containerization.
Correct Answer
False
Your Answer
False
True/False
Question
Correct Answer
True
Your Answer
True
Question
Correct Answer
Training.
Your Answer
Training.
Select The Blank
Question
The 'Box-Jenkins' application has been successful in ________, inventory control and
finance.
Correct Answer
Production.
Your Answer
Production.
Question
Correct Answer
The estimate, how much the company is expected to sell in the coming period.
Your Answer
The estimate, how much the company is expected to sell in the coming period.
Multiple Choice Single Answer
Question
Correct Answer
Social audits
Your Answer
Social audits
Question
Correct Answer
Brand
Your Answer
Brand
Question
Correct Answer
Your Answer
Question
Correct Answer
Provide the people with a set of beliefs. , Provide a social organization in which people
feel secure.
Your Answer
Provide the people with a set of beliefs. , Provide a social organization in which people
feel secure. , Provide independence.
True/False
Question
The lecture sessions should be short and interspersed with other activities to avoid lack of
enthusiasm.
Correct Answer
True
Your Answer
True
Question
The formulation of ________ begins when the individual is a small child.
Correct Answer
Ethics
Your Answer
Ethics
Question
Correct Answer
Aims.
Your Answer
Aims.
The ________ approach involves two way communication with the prospect.
Correct Answer
Question
Your Answer
Question
Question
Correct Answer
Price
Your Answer
Price
Correct Answer
Your Answer
Playing favorites
Deceptive morality
Deceptive morality
Legislation
Legislation
Unethical pricing
Unethical pricing
Dewey's framework
Reflective morality
Reflective morality
Question
Which is an essential part of the total program for motivating sales personnel?
Correct Answer
Your Answer
Question
Correct Answer
Prospect
Your Answer
Prospect
Question
Correct Answer
Job description.
Your Answer
Job description.
Question
Your Answer
Question
Correct Answer
Specialist
Your Answer
Specialist
Question
Identify the similarities & common features between inbound & outbound logistics , Study
materials handling methods at every point of loading & unloading , Analyze in CUBE
UTILIZATION
Your Answer
Identify the similarities & common features between inbound & outbound logistics , Study
materials handling methods at every point of loading & unloading , Analyze in CUBE
UTILIZATION
Question
Correct Answer
Your Answer
Question
Correct Answer
Your Answer
Question
It's main task is to measure profitability and returns in relation to various operational tasks
undertaken :-
Correct Answer
Operational control
Your Answer
Strategic control
Multiple Choice Single Answer
Question
In a functional organization :-
Correct Answer
Your Answer
True/False
Question
Correct Answer
False
Your Answer
False
Multiple Choice Multiple Answer
Question
Correct Answer
Your Answer
True/False
Question
Correct Answer
True
Your Answer
True
Select The Blank
Question
Multiple ________ is a tool, that can be employed to forecast the effect of sales on several
independent variables.
Correct Answer
Regression.
Your Answer
Regression.
Question
Correct Answer
The subordinates know exactly what is excepted of them. , The leader gives specific
directions.
Your Answer
The subordinates know exactly what is excepted of them. , The leader gives specific
directions. , The participation of subordinates is nil.
Question
The Sales person must learn about certain things, which can be strategically used. These
are :-
Correct Answer
Buyers educational background & Technical knowledge , Life style of the prospect
Your Answer
Buyers educational background & Technical knowledge , Life style of the prospect
Question
Satisfied
Your Answer
Satisfied
Question
Correct Answer
Trusteeship view
Your Answer
Trusteeship view
Question
Check list for analyzing warehousing are :-
Correct Answer
Your Answer
True/False
Question
Correct Answer
True
Your Answer
True
Multiple Choice Single Answer
Question
Correct Answer
Your Answer
Question
Correct Answer
The Sales person cites examples where other prospects have benefited using that
particular product & has succeeded.
Your Answer
The Sales person cites examples where other prospects have benefited using that
particular product & has succeeded.
Multiple Choice Single Answer
Question
Correct Answer
Image of company.
Your Answer
Image of company.
Question
Correct Answer
Your Answer
Question
The total time consumed from order preparation till delivery is indicated by Cost of
carriage.
Correct Answer
False
Your Answer
False
Question
Correct Answer
Question
Correct Answer
Your Answer
BPI
SIC
Standard industrial classification system
Question
Leadership is the activity of ________ people and strive willingly for group objectives.
Correct Answer
Influencing
Your Answer
Influencing
Multiple Choice Single Answer
Question
Correct Answer
Operational
Your Answer
Business
Question
Correct Answer
Your Answer
Question
Correct Answer
Your Answer
Question
When the formal order and offer letter conditions match, the next letter that follows is :-
Correct Answer
Your Answer
Question
The goods from the producer first go to ________, who in turn sells the products to retail
outlets.
Correct Answer
Distributor
Your Answer
Distributor
Question
Correct Answer
Your Answer
A confident relationship among people.
True/False
Question
All functional areas in organization, should not be involved in forecasting and planning.
Correct Answer
False
Your Answer
False
Question
Correct Answer
Identify the similarities & common features between inbound & outbound logistics , Study
materials handling methods at every point of loading & unloading , Analyze in CUBE
UTILIZATION
Your Answer
Identify the similarities & common features between inbound & outbound logistics , Study
materials handling methods at every point of loading & unloading , Analyze in CUBE
UTILIZATION
Question
Correct Answer
Your Answer
Question
Computer based production & inventory control system that attempts to minimize
inventory is :-
Correct Answer
MRP
Your Answer
MRP
Question
Correct Answer
Your Answer
True/False
Question
Correct Answer
True
Your Answer
True
Question
The retail outlets have location advantage in that they save the consumer's ________.
Correct Answer
Travelling time
Your Answer
Travelling time
Correct Answer
Your Answer
Organizing
Analyzing
Planning
Evaluating
Question
Correct Answer
Your Answer
Question
Information passes rapidly through ________ without going through formal channals &
helps in getting feedback.
Correct Answer
Grapevine
Your Answer
Grapevine
Question
Correct Answer
Execution. , Evaluation.
Your Answer
Execution. , Evaluation.
Question
Plan changed in the product, packaging & price , Shelf life & expiry date
Your Answer
Quality of packaging , Plan changed in the product, packaging & price , Shelf life & expiry
date
Question
Correct Answer
Your Answer
Correct Answer
Effective
Your Answer
Effective
Question
Correct Answer
Your Answer
True/False
Question
An organization supplying products on the strength of its performance, quality & demand
is called product leadership.
Correct Answer
True
Your Answer
True
Question
Correct Answer
Your Answer
Question
Extended socialization involves long term training, job rotation and corporate social
activities.
Correct Answer
True
Your Answer
False
True/False
Question
Ordering, invoicing & payments are controlled on a month-to-month basis rather than on
an order-to-order basis.
Correct Answer
True
Your Answer
False
Multiple Choice Multiple Answer
Question
Correct Answer
Accepting business gifts , Using company property for personal use , Attempting to
influence government officials
Your Answer
Accepting business gifts , Using company property for personal use , Attempting to
influence government officials
Question
________ generates increased revenue and profits for no additional investment in stock.
Correct Answer
Space management
Your Answer
Space management
Question
Correct Answer
Temperament. , Creativity.
Your Answer
80 Out of
Total Marks obtained
100.
Result Pass
LIST OF ATTEMPTED QUESTIONS AND ANSWERS
True/False
Question Favoritism is an unethical issue in business dealings.
Correct Answer True
Your Answer True
True/False
Question Distribution requirements of key accounts are central.
Correct Answer True
Your Answer True
True/False
Question ECR is emergency control report.
Correct Answer False
Your Answer False
Sales Total number of units sold * price Total number of units sold * price
Costs of goods sold Administrative costs + Product cost + Marketing cost Working capital + fixed assets
Small unit needing a wide distribution for its products Uniqueness & the quality of the large distribution network
How much should the organization spend to develop the product
Large supplier How much should the organization spend to develop the market How much should the
organization spend to develop the market
Products for remote, interior markets How much can the distribution expenses be to service such markets?
Uniqueness & the quality of the large distribution network
True/False
Question Colour blocking' is a tool used by retailers.
Correct Answer True
Your Answer True
True/False
Question Referent power of a leader is based on some expertise, knowledge or special skill of the leader.
Correct Answer False
Your Answer True
True/False
Question Selecting good applicants is an extremely important and challenging task for the sales manager.
Correct Answer True
Your Answer True
True/False
Question Portfolio profit management adds value to accounts business for retail products.
Correct Answer True
Your Answer True
True/False
Question A sales manager does not conduct sales volume, cost and profit analysis.
Correct Answer False
Your Answer False
True/False
Question The Sales potential is the minimum Sales that can be attained with perfect selling conditions.
Correct Answer False
Your Answer True
Question
Training' is a :-
Correct Answer
Planned process.
Your Answer
Planned process.
Question
The roll of Sales Manager as an analyzer includes :-
Correct Answer
Your Answer
Question
Correct Answer
Your Answer
Correct Answer
Your Answer
Unethical pricing
Unethical pricing
Over promising
Ethical violation
Ethical violation
Corporate spying
Deceptive advertising
Deceptive advertising
Select The Blank
Question
Sales development is concerned with ________ of new customers, and not just additional sales.
Correct Answer
Creation
Your Answer
Creation
Question
Correct Answer
Awareness & desire about product is created. , It helps to build brand image.
Your Answer
Awareness & desire about product is created. , It deals with involving many people & public. , It
helps to build brand image.
Question
Correct Answer
Control
Your Answer
Feedback
Question
The 'Sales call plan' is used to set the course of action for :-
Correct Answer
Your Answer
Question
Correct Answer
Determine the distribution chain for a particular territory , Estimate the total volume of business
to be obtained from the intermediaries , Identify right kind of intermediaries
Your Answer
Determine the distribution chain for a particular territory , Estimate the total volume of business
to be obtained from the intermediaries , Identify right kind of intermediaries
Correct Answer
Social audits
Your Answer
Social contribution
Question
Correct Answer
Self-confidence. , Self-defence.
Your Answer
Question
Correct Answer
Career
Your Answer
Goal
Question
Correct Answer
Your Answer
Question
Correct Answer
Your Answer
Question
Correct Answer
Your Answer
Account potential.
Scheduling.
Account load.
True/False
Question
Negotiation becomes a deciding factor to achieve when the other pre-requisitions are met.
Correct Answer
False
Your Answer
True
True/False
Question
An organisation's socially responsible actions will depend on the moral and ethical value
systems upon which executive decisions are based.
Correct Answer
True
Your Answer
True
Correct Answer
Customer orientation
Your Answer
Customer orientation
Question
Correct Answer
Communication.
Your Answer
Communication.
Multiple Choice Single Answer
Question
Correct Answer
LIBOR
Your Answer
Rupee
True/False
Question
Correct Answer
False
Your Answer
False
Multiple Choice Multiple Answer
Question
Correct Answer
Your Answer
True/False
Question
Referent power of a leader is based on some expertise, knowledge or special skill of the leader.
Correct Answer
False
Your Answer
True
Multiple Choice Single Answer
Question
Correct Answer
Your Answer
Question
Correct Answer
Your Answer
Question
The Sales person must learn about certain things, which can be strategically used. These are :-
Correct Answer
Buyers educational background & Technical knowledge , Life style of the prospect
Your Answer
Question
Correct Answer
Vision to see the market , Setting aims, objectives & strategies , Ability to organize
comprehensively
Your Answer
Vision to see the market , Setting aims, objectives & strategies , Ability to organize
comprehensively
Question
Correct Answer
Your Answer
Question
Correct Answer
Gain information on retailer , Increased satisfaction , Easier to shop from a logical layout
Your Answer
Question
Casual methods' attempt to find the factors that affect ________ and to determine inter-relation.
Correct Answer
Sales.
Your Answer
Sales.
Question
Correct Answer
Category management
Your Answer
Product management
Question
Correct Answer
Your Answer
True/False
Question
True
Your Answer
True
Question
Correct Answer
Your Answer
True/False
Question
True
Your Answer
True
Question
Correct Answer
Observation
Your Answer
Observation
True/False
Question
A level of mutual trust needs to be maintained between the key account and the Account
manager.
Correct Answer
True
Your Answer
True
Question
Correct Answer
Perceptual
Your Answer
Conceptual
Correct Answer
Creative
Your Answer
Overall
Question
Correct Answer
Your Answer
Question
Correct Answer
True
Your Answer
False
Question
Correct Answer
Your Answer
Question
More effective use of Advertising and Promotion funds is a tangible benefit to the ________.
Correct Answer
Manufacturer
Your Answer
Manufacturer
Question
Correct Answer
Your Answer
Question
The Sales potential is the minimum Sales that can be attained with perfect selling conditions.
Correct Answer
False
Your Answer
False
Question
Correct Answer
Input
Your Answer
Process
Select The Blank
Question
In participative style of leadership, the group ________ the responsibility with their leader.
Correct Answer
Shares
Your Answer
Shares
Question
Knowledge about the buyer and about the account takes time to build up and the
knowledge is added as ________.
Correct Answer
Blocks
Your Answer
Blocks
True/False
Question
Input - Output models are more appropriate for selling industrial goods.
Correct Answer
True
Your Answer
True
Question
Your Answer
Question
Correct Answer
Job performance.
Your Answer
Job performance.
Question
The controllable factors are those elements of the internal business environment that the
firm can :-
Correct Answer
Manage.
Your Answer
Manage.
Question
The 'Box-Jenkins' application has been successful in ________, inventory control and
finance.
Correct Answer
Production.
Your Answer
Production.
Multiple Choice Single Answer
Question
Correct Answer
Your Answer
Question
Correct Answer
Your Answer
Fixed assets
Plant, land
Plant, land
Sales
Capital employed
Question
Formal. , Informal.
Your Answer
Formal. , Informal.
True/False
Question
Correct Answer
True
Your Answer
True
True/False
Question
Market Research deals with collection & interpretation of data concerning products,
customers, etc.
Correct Answer
True
Your Answer
True
Question
Correct Answer
Progressive
Your Answer
Subjective
Correct Answer
Control
Your Answer
Control
Question
Correct Answer
Your Answer
Question
Portfolio profit management adds value to accounts business for retail products.
Correct Answer
True
Your Answer
True
Question
Correct Answer
Your Answer
Question
Correct Answer
Your Answer
True/False
Question
The performance of the organization depends on the Sales person's tasks due to
increasing competition from domestic & foreign companies.
Correct Answer
True
Your Answer
True
Multiple Choice Single Answer
Question
Correct Answer
Your Answer
Question
Correct Answer
Your Answer
Question
Correct Answer
Your Answer
Question
Correct Answer
Your Answer
Delphi method
Modified version of executive opinion approach.
Projects the average of the sales over the previous time periods.
Projects the average of the sales over the previous time periods.
Exponential smoothing
Decomposition method
Correct Answer
Should make special efforts to follow up with the customer. , Should ensure that the
customers are satisfied.
Your Answer
Should make special efforts to follow up with the customer. , Should ensure that the
customers are satisfied.
Question
The ________ plan is undoubtedly to reward the salesman for his performance.
Correct Answer
Compensation
Your Answer
Compensation
Multiple Choice Multiple Answer
Question
Correct Answer
Your Answer
Total Marketing process , Also handling the customer complaints , Promotion of the
product
True/False
Question
There has to be a reciprocal relationship between the leader and his followers.
Correct Answer
True
Your Answer
True
Multiple Choice Multiple Answer
Question
Correct Answer
Your Answer
Question
Correct Answer
Are conscious about providing feedback from the field, to plan different strategies.
Your Answer
Are conscious about providing feedback from the field, to plan different strategies.
Question
________ generates increased revenue and profits for no additional investment in stock.
Correct Answer
Space management
Your Answer
Outstock situation
Question
Features of product promotion policies for the key account at the retail outlet are :-
Correct Answer
Question
Correct Answer
Customer orientation
Your Answer
Customer orientation
Question
Correct Answer
Question
Correct Answer
Physical facilities, capabilities & desire for further investment , Financial strength &
backing , Reputation & credibility of the intermediary in the market
Your Answer
Physical facilities, capabilities & desire for further investment , Financial strength &
backing , Reputation & credibility of the intermediary in the market
Question
Frequently contacts the customer to spot any problems the customer faces. , Reassure
that he is there to solve the problems.
Your Answer
Frequently contacts the customer to spot any problems the customer faces. , Reassure
that he is there to solve the problems.
Question
Correct Answer
The Sales person assumes that prospect will purchase & conveys this assumption
through his actions.
Your Answer
The Sales person assumes that prospect will purchase & conveys this assumption
through his actions.
Select The Blank
Question
Correct Answer
Prospect
Your Answer
Prospect
Question
________ systems provide the link between vendors & the internal production process of
the firm.
Correct Answer
MRP
Your Answer
MRP
Multiple Choice Single Answer
Question
FIFO is :-
Correct Answer
Your Answer
True/False
Question
Direct costs allocation to various product groups should be done in a logical fashion.
Correct Answer
False
Your Answer
True
Multiple Choice Multiple Answer
Question
Key accounts manager collects information about the buying organisation on subjects
like :-
Correct Answer
Your Answer
Question
Correct Answer
Question
Correct Answer
Order delivery cycle to be completed in 7 days , Weighted avg. order delivery cycle time to
be reduced by 20% during the year , On time deliveries to be made at least 95% of the
occasions
Your Answer
Weighted avg. order delivery cycle time to be reduced by 20% during the year , On time
deliveries to be made at least 95% of the occasions
True/False
Question
True
Your Answer
True
Question
Account manager must also ________ to allow time to work on priorities and key result
areas.
Correct Answer
Delegate
Your Answer
Reciprocate
Question
Major responsibilities of sales are :-
Correct Answer
Planning & control , Budgeting & control of costs , Planning & control of activities
Your Answer
Question
________ is the process of reaching the products / services to the ultimate consumers at
the right time in the cheapest possible manner.
Correct Answer
Distribution
Your Answer
Distribution
Realistically sales are associated with several ________ variables, such as advertising
expenditures etc.
Correct Answer
Independent.
Your Answer
Independent.
Question
Correct Answer
Recruit.
Your Answer
Recruit.
True/False
Question
Correct Answer
False
Your Answer
False
Question
Correct Answer
Question
Correct Answer
Your Answer
Question
Key accounts manager collects information about the buying organisation on subjects
like :-
Correct Answer
Buying organisation business , The market environment in which buyer's organisation
operates , Buying motives
Your Answer
Question
________ helps to prevent job dissatisfaction but do not add to job satisfaction.
Correct Answer
Fringe benefits
Your Answer
Fringe benefits
Question
Product promotion policies of key accounts are ________.
Correct Answer
Centralised
Your Answer
Centralised
Question
For industrial and commercial products, relationship should be built and cultivated with
managers involved in :-
Correct Answer
Your Answer
True/False
Question
Correct Answer
False
Your Answer
False
Question
Correct Answer
Your Answer
Question
An organisation's socially responsible actions will depend on the moral and ethical value
systems upon which executive decisions are based.
Correct Answer
True
Your Answer
True
Question
Correct Answer
Customer orientation
Your Answer
Customer orientation
Multiple Choice Single Answer
Question
Correct Answer
Your Answer
Question
Correct Answer
A psychological pressure is applied to the customer, that the product may not be available
later on.
Your Answer
A psychological pressure is applied to the customer, that the product may not be available
later on.
True/False
Question
Partnership marketing is the stage in selling where the product is so placed that it can be
seen touched, smelt, heard, tried & finally picked up as a purchase.
Correct Answer
False
Your Answer
True
Question
The Sales person should frequently contact the customers to spot ________ & solve
them.
Correct Answer
Problems
Your Answer
Problems
Question
Correct Answer
Your Answer
Question
Correct Answer
Advertising
Your Answer
Personal selling
Question
This type of sales promotion activity is used where specialist services are being
marketed :-
Correct Answer
Introduction incentives
Your Answer
Performance allowances
Question
Price
Your Answer
Sales
Question
Correct Answer
Your Answer
Question
A lead can be declared as ________ when it qualifies on all the criterias.
Correct Answer
Prospect
Your Answer
Prospect
Question
Correct Answer
Your Answer
The organizations are trying to reduce raising costs by ________ the Sales Management
Information systems. (SMIS).
Correct Answer
Improving
Your Answer
Increasing
Question
Correct Answer
Quantitative terms.
Your Answer
Quantitative terms.
True/False
Question
Correct Answer
True
Your Answer
False
True/False
Question
Correct Answer
False
Your Answer
False
True/False
Question
The retail chain observe how the product will appeal to the customer in the showroom -
the appearance, the aesthetic, the merchandising & the packaging
Correct Answer
True
Your Answer
True
Question
Correct Answer
Social audits
Your Answer
Social audits
Multiple Choice Single Answer
Question
It is a process of two way communication between the account manager and key
account :-
Correct Answer
Business rapport
Your Answer
Business rapport
Question
Correct Answer
Production.
Question
Correct Answer
Your Answer
Question
Correct Answer
Your Answer
Utilizing loads
Improvement in weight
Question
In recent years more and more companies have tended to rely less on ________ tests.
Correct Answer
Psychological
Your Answer
Psychological
True/False
Question
Correct Answer
True
Your Answer
True
True/False
Question
Training programs & seminars don't help in effective performance by Sales person.
Correct Answer
False
Your Answer
False
Question
Correct Answer
Your Answer
Playing favorites
Deceptive morality
By bribing
Legislation
Legislation
Unethical pricing
Deceptive morality
Dewey's framework
Reflective morality
Reflective morality
Correct Answer
Career
Your Answer
Goal
Question
Correct Answer
Your Answer
Question
Correct Answer
Packing & unpacking , Breaking bulk , Handling and collection / delivery of material
Your Answer
Question
Correct Answer
Control
Your Answer
Pyramid
Select The Blank
Question
Sales is one of the most exciting, financially rewarding and ________ careers.
Correct Answer
Challenging
Your Answer
Challenging
Question
Correct Answer
Your Answer
Question
Correct Answer
Your Answer
Question
Correct Answer
Distribution
Your Answer
Distribution
Multiple Choice Single Answer
Question
The frequency of purchasing & the source of purchases are the measures to analyse :-
Correct Answer
Your Answer
True/False
Question
Correct Answer
True
Your Answer
False
Question
Correct Answer
Your Answer
Question
The 'time-series techniques' include :-
Correct Answer
Your Answer
Question
To design an effective sales training program, one should know what is to be ________
with the program.
Correct Answer
Accomplished
Your Answer
Accomplished
It is a process of two way communication between the account manager and key
account :-
Correct Answer
Business rapport
Your Answer
Business rapport
Question
Correct Answer
Learned process.
Your Answer
Learned process.
True/False
Question
Export manager needs to have linguistic skills in addition to other personal skills for better
business performance.
Correct Answer
True
Your Answer
True
True/False
Question
The key accounts manager must work overtime to build business and personal rapport in
terms of respect and equality with his account.
Correct Answer
True
Your Answer
True
Select The Blank
Question
Correct Answer
Career
Your Answer
Career
Question
For firms that experience a high rate of turnover, the recruiting program should be :-
Correct Answer
Continuous.
Your Answer
Continuous.
Match The Following
Question
Correct Answer
Your Answer
AWB
Aeroplane
Aeroplane
BL
RR
Railway receipt
Railway receipt
LR
Lorry receipt
Lorry receipt
Question
Correct Answer
Your Answer
True/False
Question
Socio human obligation should see that economic consequences of its actions should not
adversely effect public welfare.
Correct Answer
False
Your Answer
True
Question
Correct Answer
Your Answer
Question
It is the development of overall market for a group of products which can be grouped in
one category :-
Correct Answer
Category management
Your Answer
Category management
Question
Correct Answer
Excellent.
Your Answer
Excellent.
Multiple Choice Single Answer
Question
Correct Answer
Customer orientation
Your Answer
Customer orientation
Question
Correct Answer
Your Answer
Question
Action desired by the supplier from the trade can be achieved through following :-
Correct Answer
Your Answer
Question
Correct Answer
Gain information on retailer , Increased satisfaction , Easier to shop from a logical layout
Your Answer
Increased satisfaction , Easier to shop from a logical layout
Question
Correct Answer
Comprehensibility. , Accuracy.
Your Answer
Comprehensibility. , Accuracy.
Question
Correct Answer
Question
Correct Answer
Your Answer
Question
Correct Answer
Advertising
Your Answer
Advertising
Question
Correct Answer
Your Answer
Question
The view acknowledges both the importance of profits and the need for social
responsibility is :-
Correct Answer
Pragmatic view
Your Answer
Pragmatic view
True/False
Question
Accuracy of forecasts are not analysed to determine how forecasting techniques can be
improved & & better forecasts obtained in the future months.
Correct Answer
True
Your Answer
True
Question
Today Sales people & Sales Manager are involved in :-
Correct Answer
Your Answer
Question
Correct Answer
Your Answer
Correct Answer
Improves
Your Answer
Improves
Question
Correct Answer
Consumer
Your Answer
Consumer
True/False
Question
Correct Answer
False
Your Answer
False
Question
Psychological tests are one of the last steps in selection system because of ________
costs.
Correct Answer
High
Your Answer
High
Multiple Choice Multiple Answer
Question
For industrial and commercial products, relationship should be built and cultivated with
managers involved in :-
Correct Answer
Your Answer
True/False
Question
Correct Answer
False
Your Answer
False
Multiple Choice Single Answer
Question
Correct Answer
Your Answer
True/False
Question
In business, most ethical questions fall into four levels viz. societal, stakeholders,
customer and competition and which are mutually exclusive to each other.
Correct Answer
False
Your Answer
False
Question
________ availability must be ensured while over stocking must be avoided despite the
changes in the market.
Correct Answer
Product
Your Answer
Materials
Question
When all techniques fail to close the Sale, best way is to ________ for not being able to
satisfy the customer.
Correct Answer
Apologize.
Your Answer
Apologize.
Question
Correct Answer
Your Answer
Organizing
Analyzing
Evaluating
Question
Correct Answer
Your Answer
Question
Correct Answer
Your Answer
Question
The Sales person should frequently contact the customers to spot ________ & solve
them.
Correct Answer
Problems
Your Answer
Problems
Question
Correct Answer
Your Answer
True/False
Question
Sales persons must be thoroughly familiar with the client's decision making process.
Correct Answer
True
Your Answer
True
True/False
Question
Partnership marketing is the stage in selling where the product is so placed that it can be
seen touched, smelt, heard, tried & finally picked up as a purchase.
Correct Answer
False
Your Answer
False
Question
Correct Answer
Set of logical principles.
Your Answer
Question
Which motive includes the satisfaction of customer wants through customer satisfaction?
Correct Answer
Service motive
Your Answer
Service motive