Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
SET-1
Question Consumer has a right to get redressal of ________.
Correct Answer Grievances
Question To create product differentiation, manufacturers have to continuously ________ their products.
Correct Answer Upgrade
Question Every ________ youngster in Bihar, Assam and West Bengal is unemployed.
Correct Answer Seventh
Question If the outcome of post purchase experience is in line with the expectation, it is called :-
Correct Answer Positive discrepancy
Question The production of crops like sorghum, pearl milet, barley and ragi have gone down over the years.
Correct Answer True
Question Customer expectation built up from a particular class of product is at which level?
Correct Answer Category
Question It is the period when customer starts using the product/service to meet his specific needs :-
Correct Answer After sales
Question Any person's attitude towards any brand/products is largely influenced by his peer group.
Correct Answer True
Question Expectations built up based on customer's knowledge and information about a particular brand and
organisation owning that brand is at a level of :-
Correct Answer Brand
Question More members will be involved in decision making if the problem is an extentive one.
Correct Answer True
Question Expectations built up at the time of transaction between company and consumer is at which level ?
Correct Answer Transaction
Question Various sources of information like exhibitions, trade shows, etc influences one's expectations.
Correct Answer True
Question When the benefits of product are not clear but is an important one, then one should use ambiguous
messages in ads.
Correct Answer True
Question The first major reason for the companies to think differently in eighties
Correct Answer Increasing competition
Question A consumer is likely to be more involved with a product when the product is ________.
Correct Answer Expensive
Question There are high chances of product failure if product categorisation is not there in consumer's mind.
Correct Answer True
Question In organisational buying, formal buying is represented by an official and formal ________ .
Correct Answer Purchase order