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Accenture surveyed 1,450 executives globally in companies that provide products and/or
services to other businesses.
85% 70%
view customer experience as critical to agree that in two years customer-experience
achieving their strategic growth priorities. related considerations will play an even larger role
in the overall corporate strategy.
Playing to Win
Masters that play to win prioritize CX and deliver it—both
strategically and operationally.
Though Strivers and Laggards also In addition, Masters embed CX into day-to-day
recognize digital’s importance, operations across both digital and analog
performance gaps are wider. channels and emphasize accountability across
all of them for results.
Getting started
Play to win by moving beyond acknowledging CX's importance to taking action
to perform well both strategically and operationally.
Contact
Robert Wollan Kevin Quiring Learn more
www
Senior managing director Managing director Visit the Microsite
Accenture Strategy, Sales & Accenture Strategy, Sales & http://www.accenture.com/b2bcx
Customer Services lead Customer Services, North America
robert.e.wollan@accenture.com kevin.n.quiring@accenture.com Join the conversation
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