1

ANALYSIS OF COMPANY, PRODUCTS AND

COMPETITORS OF VISHAL MEGA MART

Submitted by :
Arthesh Bansal
B.Com(H) Sem III
A7004612038

Under guidance of:
Dr.Azra Ishrat
(Lecturer)
ABS, Lucknow

(TERM PAPER IN PARTIAL FULFILLMENT OF THE AWARD OF FULL TIME IN BACHELORS OF
COMMERCE(2011-14)).

AMITY BUSINESS SCHOOL
AMITY UNIVERSITY UTTAR PRADESH

2

STUDENTS CERTIFICATE


Certified that this report is prepared based on the term paper project undertaken by me on
ANALYSIS OF COMPANY, PRODUCTS AND COMPETITORS OF VISHAL MEGA
MART , under the able guidance of Dr.Azra Ishrat in partial fulfillment of the requirement
for award of degree of B.Com (H) from Amity University,Uttar Pradesh.





Date

Arthesh Bansal Dr. Azra Ishrat Prof.V. P. Sahi
Student Lecturer Director (ABS)




3

FACULTY CERTIFICATE

Forwarded here with a term paper report on An Analysis Of Company, Products And
Competitors Of Vishal Mega Mart submitted by Arthesh Bansal Enrollment No.
A7004612038, student of B.Com(H) Sem III (2012-15).
This project work is partial fulfillment of the requirement for the degree of B.Com(H)from
Amity University Lucknow Campus, Uttar Pradesh.





--------------------------
Dr.Azra Ishrat
Lecturer
Amity University,
Lucknow Campus


4

ACKNOWLEDGEMENT

I would like to take this opportunity to express my deep gratitude to all those who, directly or
indirectly made this project possible. First of all, In the name of God, the most beneficent
and merciful I have got considerable help and support in making this project report a reality
from many people specially my friend Mr.Ashutosh Nigam.
I would also like to thank my faculty guide Mr.Azra Ishrat whose endeavor for perfection,
under fatigable zeal, innovation and dynamism contributed in a big way in completing this
project. This work is the reflection of her thought, ideas, concept and above all her modest
effort.
It give me immense pleasure to thank all those who had helped me directly or indirectly to
complete this project report.








5

CONTENTS


1. Acknowledgement
2. Preface
3. Index
4. Executive Summary
5. Introduction
6. Objective
7. Profile of Competitors
8. SWOT Analysis
9. Research Methodology
10. Conclusion
11. Suggestion
12. Bibliography



6


EXECUTIVE SUMMARY

In the light of the above said factors and discussions, the study on The analysis
of company, products & competitors of Vishal Mega Mart schemes into six
chapters.
1) The first chapter states the history of retail sector in India, how organized retail is
helping in building the economy of the country, the different trends which are present
in the retail sector and how organized retail sector and how organized retail is
increasing the job opportunities in the country. It also includes the challenges which
are faced by the organized retail industry, what is its scope and at what pace will it
grow, and who are the
top employers of Indian organized retail.
2) The second chapter gives in brief the profile of Vishal Mega Mart Limited.
3) The third chapter talks about products Vishal Mega Mart in brief.
4) The fourth chapter gives in brief the profile of competitors of Vishal Mega Mart.
5) The fifth chapter, indicates the analysis and discussions, shows the analysis of data
through diagram which are collected through questionnaires.
6) The sixth chapter, talks about the findings, recommendations and Conclusion,
scrutinizes the working of the sector through the study in twoOrganizations this
chapter evaluates the entire study and proposes an agenda in the form of suggestions
and recommendation to organization, managers and employees.
7


CHAPTER I
INTRODUCTION
TO RETAIL
INDUSTRY



8

RETAIL INDUSTRY AN OVERVIEW

Over the last few years, retail has become one of the fastest growing sectors in the Indian
economy. Organized retail in India is on an inflection point and is expected to grow by
around 25 % p.a. in next 5-6 years. The sector is witnessing an influx of large domestic
conglomerates such as Reliance Group, Bharti Group, Future Group, AV Birla Group and
international conglomerates such as Wal-Mart, Marks & Spencer etc., who want to tap the
retail opportunity in as back-end operations of the industry, for instance Reliance Industry has
announced Rs.25,000 crore investments into retail foray out of which about 35-40% will be
spent in the rural retail mainly dealing with logistics supporting urban retail, but to reach the
penetration of about 10% by 2014 the amount of investment required would be 52 billion
according to KSA Technopak report.
Size 2004 (Rs. Bn) 2014 (Rs. Bn)
Estimated size of retail in India 9300 14000
Share of organized retail(%) in India 3 10-12
Size of organized retail in India 280 1400-1500
Table No. 1 KSA Technopak Report





9

WHAT IS RETAILING?

Retailing consists of all activities involved in selling goods and services to consumers for
their personal, family, or household use. It covers sales of goods ranging from automobiles to
apparel and food products, and services ranging from hair cutting to air travel and computer
education. Sale of goods to intermediaries who resell to retailers or sale to manufactures is
not considered a retail activity.
The distribution of consumer products begins with the producer and ends at the ultimate
consumer between the producer and the consumer there is a middleman-the retailer, who
links the producer and the ultimate consumers. Retiling is defined as a conclusive set of
activities or steps used to sell a product or a service to consumers for their personal or family
use. It is responsible for matching individual demands of the consumer with the supply of all
the manufacturers. The word retail is derived from the French word retailer, meaning to
cut a piece off or to break bulk. The definition of retail can be described as the act of
selling of goods and merchandise from a fixed location. In other words retailing is a
distribution channel from where the retailers buy products from certain manufacturers and
then sell it directly to consumers.

CHAIN OF INDIAN ORGANIZED RETAIL

Indian organized retail market is growing at a fast pace due to the boom in the India retail
industry. In 2005, the retail industry in India amounted to Rs 10,000 billion accounting for
about 10% to the countrys GDP. The organized retail market in India out of this total
10

market accounted for Rs 350 billion which is about 3.5% of the total revenues. Retail market
in Indian organized sector is expected to cross Rs 1,000 billion by 2014.
Traditionally the retail industry in India was largely unorganized, comprising of drug stores,
medium and small grocery stores, most of the organized retailing in India has started recently
and is concentrating mainly in metropolitan cities. The growth in the Indian organized retail
market is mainly due to the change in the consumers behavior. The change has come in the
consumer due to increased income, changing lifestyle, and pattern of demography which are
favorable. Now the consumer wants to shop at a place where he can get food, entertainment,
and shopping all under one roof. This has given organized sector in India is growing can be
seen from the fact that 1,500 supermarkets, 325 departmental stores, 300 new malls are being
built, many Indian companies are entering the Indian retail market which is giving Indian
organized retail market a boost. One such company is the Reliance Industries Limited. It is
planning to invest US $ 6 billion in the Indian retail market by opening 1,000 hypermarkets
and 1,500 supermarkets.
Pantaloons is another Indian company which plans to increase its retail space to 30 million
sq. ft. with an investment of US $ 1 billion. Bharti Telecoms, an Indian company is in talk
with Tosco a global giant for a 750 million joint venture. A number of global retail giants
such as Wal-Mart, Carrefour, and Metro AG are also planning to set up shop in India. Indian
organized retail market will definitely grow as a result of all these investments. Indian
organized retail market is increasing and to continue this growth, the Indian retailers as well
as government must make a combined effort.



11

OBJECTIVES OF THE STUDY

The main objectives of this research are :-
To find the actual status of the company.
To identify the need and desire of consumer taste.
To study about the perception of customers with reference to availability of products
and services in Vishal Mega Mart.
To study about customer preferences and frequency of shopping.
To understand about customer preferences and frequency of shopping.
Finally to recommend what changes the retailer should do in his marketing strategy.

NEED FOR THE STUDY

To study the fast progress of retail sector, it is very necessary to study about the company and
its competitors in the retail sector. By this research any one can find the growth pattern of the
organization. Vishal Mega Mart is an important company in the retail sector. The company
provides services to its customers through different types of products. Thus, for giving
adequate services to its customer, it requires to continuously upgrade in terms of products and
services.


12


CHAPTER II
ORGANISATIONAL
PROFILE OF VISHAL
MEGA MART




13

Vishal Retail Ltd., a leading player in the Indian retail industry, is a pioneer in discount
retailing and is focused on tier 2 and tier 3 cities in the country.It has a strong presence in
manufacturing and retailing of readymade garments (apparels); retailing of non-apparels and
a large variety of FMCG products. The company has pan-India presence with 108 mid-sized
hypermarket format stores as on April 28, 2008 covering about 2.3mn sq. ft. retail space area.
Vishal is supported by strong manufacturing set up in Gurgaon, Dehradun and manesar with
a capacity of 5000 garment pieces per day in each unit. It also has 28 ware houses unit
located in 8 key cities in India covering over 1.1 mn sq. ft. area Vishal started as a humble
one store enterprise in 1986 in Kolkata (erst-While, Calcutta) is today a conglomerate
encompassing 117 showrooms in 75 cities/ 20 states. Indias first hypermarket has also been
opened for the Indian consumer by Vishal. Situated in the national capital Delhi this store
boasts of the single largest collection of goods and commodities under one roof in India. The
group has the turnover of Rs.1463.12 million for fiscal 2005, under the dynamic leadership of
Mr. Ram Chandra Agarwal. The group had of turnover Rs.2884.43millions for fiscal 2006
and Rs.6206.58 for fiscal 2007.
The group has prime focus is on retailing. The Vishal stores offer affordable family fashion
prices to suit every pocket.


14

COMPANY BACKGROUND
Vishal retail was incorporated on July 23, 2001 as Vishal Retail Private Limited as on
readymade apparels in Kolkata in 2001. The company has acquired the business of M/S
Vishal Garments in 2001. In 2003, the company has acquired the manufacturing facilities
from Vishal Fashion Private Limited and M/S Vishal Apparels.
Vishal is one of the fastest growing retailing groups in India. Its outlets cater to almost all
price ranges. The showrooms have over 70000 products range which fulfills all needs
(households) and can be catered under one roof. It is covering about 2059292 lac sq. ft. in 18
states across India. Each store gives you international quality goods and prices hard to match.
The cost benefits that are derived from the large central purchase of goods & services are
passed on to the consumer.
INVESTMENT RATIONAL
Vishal retail sells readymade apparels (including its own brands) and wide range of
household merchandise and other consumer goods such as footwear, toy, watches, toiletries,
grocery, gift and novelties.
1. Vishal is value Retail Company catering to middle and lower middle income groups.
2. As apparel segment contributes 63percent; it has plans to focus more on FMCG.
3. Efficient logistics and distribution system along with customized product mix at stores
depending on the regional customer behavior and preferences.
4. Plan of penetrating deeper into tier 1 and tier 2 cities to bank upon early mover advantage,
where organized retail is yet to make a significant mark, Which will help establish and
build
customer loyalty prior to other players. Higher marging of around 5-6% sales in FY07.
15


FUTURE PROSPECTIVES
Vishal Retail Ltd. has declared that the company will open forty new stores by 2013 in
tier 2 and tier 3 cities by 2013 starting with 13 stores in 2011. These would come up at an
overall investment of about Rs.80crore.








16

PRODUCTS OFFERED BY VISHAL MEGAMART
HOME FURNISHING :- SPORTS AND FITNESS :-
Drawing Room Bedroom
Door Mat Bed sheet
Carpet Pillows
Curtains Pillow cover
Kitchen Bathroom
Apron Bath Mats

FOOD MART :- TELEMART:-
Food &Beverages

FOOTWEAR:-
BOYS GIRLS
Shoes Slippers
Sandals Sandals
LADIES MENS
Shoes Shoes
Slippers Slippers


INDOOR GAMES OUTDOOR GAMES
Basket ball Cricket Bat
T.T Bat Foot Ball
Boxing Kit Lawn Tennis
Swimming Costumes Tennis Basket
Water Ball Tennis Ball
Mobile Accessories
Mobile Batteries
Mobile Charger
Mobile Dori
Communication (Mobile)
17

MEN :- WOMEN:-
UPPER LOWER
Shirt Casual Jeans (MP)
Shirt Formal Cotton Trouser(MPC)
Ethnic & Sports Winter Wear
Night Suits Suit (WMC)
T-Shirt Blazer
Dupatta Wind Cheater(WMC)
Sherwani Jacket

LADIESACCESSORIES:-
UPPER LOWER GARMENTS ACCESSORIES
Kurta Pant Jeans Hot pant Bed Sheet
Skirt Top Capri Baba Suit Socks
Ethnic Winter Wear Frock Under Garment

INFANTS:-

KIDS BOYS:-
LOWER WINTER WEAR SETS
Jeans Suit Night Suit
SAREES PERSONAL ITEMS
Fancy (SRF) Cap (LAC)
Synthesis Socks (LAS)
JWELLERY COSMETIC
Necklace Lip gloss
Ring Nail Polish
WINTER WEAR
Sweater
Pull over
18

Bremudas Blazer Baba Suit
Dungries Jacket


KIDS GIRLS:-
LOWER SETS UPPER ETHNICS
Hot pants Night suits Top (GWT) Sharara
Skirt Capri Set Frock (GWK Lancha

TRAVEL ACCESSORIES:-
PORTFOLIO BAGS POUCH & CASES LUGGAGES
Shoulder Bags Waist Pouch Suitcase
Executive Bag Vanity Cases
School Bags


HOUSEHOLD:-
ACRYLIC COPPER STEEL
Dinner Set Mug Cake Server
HOME-AIDS PRESSURE COOKER NON-STICK
Floor Wiper Cooker Handi
UPPER ETHINIC
Shirt Formal KurtaPyjama
19

Sanitary Brush Pressure Pan DosaTawa
GENERAL PLASTIC
GOODS
ELECTRICAL APPLIANCE BONE CHINA
Coffee Mug Chopper Soup Set
Bucket Oven Dessert set
GLASS WARE THERMO WARE PORCELAIN
Cup Tiffin Cup& Saucer
Lemon Set Container

LIFESTYLE:-
TIME ZONE OPTICLES GIFTS AND NOVELTIES
Ladies Watch Wrist Ladies Glass Sun Flower Vase
Men Watch Wrist Mens Sun Glass Key Chain

TOYS &GAMES:-
SOFT TOYS DOLLS CYCLES & SCOOTERS
Musical Toys Barbie Doll Cycles
Non-Musical Toys Other Dolls Scooters
MENS ACCESSORIES ELECTRONIC ITEMS PERFUME/DEO
Belts Battery (ABT) Spray
Wallets Calculator Deo
20

BOARD GAMES INFANT TOYS VIDEO GAMES
Wooden Blocks Teether T.V Video Games
Puzzles Swing Hand Video Game

STATIONARY:-
SCHOOL OFFICE PAPER MART
Exam Board Office File Diary
Clay Punching Machine File

PARTY STUFF
Balloons
Ribbons




21



COMPETITORS
OF VISHAL
MEGA MART






22

1. BIG BAZAR:-
Type Subsidiary of Panataloons group
Founded 2001
Head-Quarter Mumbai, India
Industry Retail
Parent Pantaloon Group
Owner Kishore Biyani
Slogan Is se sasta aur accha kahin nahin

Big Bazar is a chain of shopping malls in India currently with 29 outlets owned by the
pantaloons Group. It works on same economy model as Wal-Mart and has had considerable
success in many Indian cities and small towns. The idea was pioneered by Entrepreneur
Kishore Binayi, the head of pantaloons Retail India Ltd.
Company Profile of Big Bazaar:-
Pantaloon Retail (India) Limited, is Indias leading retail company with presence across
multiple lines of businesses. The company owns and manages multiple retail formats that
cater to a wide cross section of the Indian society and is able to capture almost the entire
consumption basket of
the Indian consumer. Headquarters in Mumbai, the company operates through millions
square feet of etail space has over 140 stores across 32 cities in India and employs over
14000 people. The company registers a turnover of Rs 2019 crore for FY 2001-2006.
23

Pantaloon Retail forayed in to modern retail in 1997 with the launching of Fashion retail
chain, Pantaloons in Kolkata. In 2001, it launched Big Bazaars, a hypermarket chain that
combines the look and the feel of India Bazaars, with aspects of modern retail, like choice
convenience and hygiene. This was followed by Big Bazaar, Food Bazaar, food and grocery
chain and launch Central , a first of its kind seamless mall located in the heart of its major
Indian cities. Some of its other formats include collection-i (home improvement products), E-
zone (consumer electronics), Depot (books, music, gifts and stationary), all (fashion apparel
for plus size individuals) shoe factory (footwear) and Blue sky (fashion accessories). It has
recently launched its staling venture. The groups subsidiary companies include , home
solutions Retail India Ltd., Pantaloons Industries Ltd, Galaxy entertainment and Indus league
clothing. The group also has joint venture companies with anumber of partners including
French retailer Etam group, Lee Cooper, Manipal health care, Tawalkars Ginni & Jony and
Liberty Shoes, Planet retail, a group company owns the franchisee of international brands like
Marks &Spencer, Debenhams, Next and Gues in India.
SALES PROMOTION STRATEGIES BY BIG BAZAAR:-
The greater opportunity for new business is always the existing customer base. Big bazaar
totally focuses on this policy. They use creative and innovative customer communication
which is more likely to be remembered. They use most effective planned approach to
customer communication.
As customer like to be appreciated, its human nature, they look carefully at how they can
motivate their customers and build their trust on themselves.


24

PRODUCT RANGE OF BIG BAZAAR:-
1. Apparel and Accessories for men, women and children
2. Baby Accessories
3. Cosmetics
4. Crockery
5. Dress materials suiting and shirting
6. Electrical Accessories
7. Electronics
8. Footwear Toys
9. Home Textiles
10. Home Needs
11. House hold Plastics
12. House hold appliances
13. Hardware
14. Home dcor luggage
15. Linens
16. Sarees
17. Stationary
18. Utensils & Utilities




25

2. SHOPPERS STOP :-
The Foundation of shoppers stop was laid on October 27, 1991 by the K. Raheja corporation
group of companies. Being amongst Indias biggest hospitality and real estate players, the
group crossed yet another milestone with its lifestyle venture-Shoppers Stop.
From its inception, Shoppers Stop has progressed from being a single brand to becoming a
fashion & lifestyle store. Today, Shoppers Stop is a house hold name, known for its superior
quality products, services and for providing a complete shopping experience.
With an immense amount of expertise and credibility, shoppers stop has become the highest
benchmark for the Indian retail industry.
BRAND DIRECTORY OF SHOPPERS STOP:-
WOMEN
MEN WOMEN
Austin reed Alizadonatein
Van Heusen Exposey
Arrow Black Berrys
Louis Philippe Allen solly
Indigo Nation Free look
S cullers Wills sport
Zodiac Weekender
Excalibur Union bay
Allen solly One
Black Berrys Indian Earth
Shapes Life
Triumph
Enamor
Vanity Fair
26

Easies Tangle
Park Avenue Upper Class
VF Vibe
Stop Kraus
Satya Paul Biba
Givo Ishvarah
Theme Indi Feel
Giovanni Urban trio
Life Affairs
Fried Water Rang
Mufti Kashish
Tuscan Verve Haute curry
Weekender Sanna
Tantra Raviver
Spyker Rockys jeans

KIDS
Stop
Little kangaroo
Disney babies
Kids studio
Winnie the pooh
Zero
27

Value M
Frills and Flowers
Weekender
Gini&johny
Lee youth
Free look
Pepe

3. GLOBUS RETAIL:-
The company is strong, competitive, innovative, and adaptive launched in January 1998. It is
a part of RajanRaheja Group. The company opened its first store in Chennai in 1999 followed
by the launch of its second store at Indore. Soon to follow was another in Chennai located in
Adyar. The flagship store in Mumbai was opened on 1
st
November 2001 followed by a
swanky new outlet in New Delhi in South Extension Part-2.
The Sixth and the seventh stores are in Bangalore in Kormangla& Richmond Road
respectively. The eighth store in Ghaziabad at Shipra mall followed by ninth, tenth and
eleventh in Kalagnoda, Mumbai, Thane and Ghazibad, twelth store at Kanpur and thirteen
store at Ahmadabad and fourteenth store at Lucknow . As of May 2008, the Globus has
opened its 24
th
store in Nagpur and the journey countries.



28

MISSION:-
Achieve customer delight by offering quality products and services through a process of
continuous innovation and adaption.
Build a dynamic team of committed and passionate employees through sustained learning &
grooming.
Develop mutually beneficial relationships with other business partners.
Employ cost effective processes.
INFRASTRUCTURE:-
Globus Stores Pvt. Ltd. Was formed to contribute in the revolution sweeping the retail
industry. Globus promises to bring about a perceptible change in the way Apparel and
lifestyle retailing has been carried so far.
Toward the end, modern international technology has been brought in and heavy investments
have been made in investing and acquiring the best, tried and tested processes and procedures
of operation.
Research and Design
Production and Merchandising
Marketing and Brand Development
Service
Human Resources
FUTURE:-
Globus combines state of art international information technology, the highest quality human
resources and sustained financial commitment to realize the long term vision. They are
rapidly expanding and the target is to have an additional 100 fashion stores by end of 2014.
29

PRODUCT RANGES:-
Dress materials Suiting & Shirting
Electronics Equipments
Footwear Toys
Household Appliances
Home Needs Goods
House Plastics
Hardware
Home Dcor Luggage
Linens
Sarees
Stationery

LIMITATIONS OF THE STUDY
Through best efforts have been made to make the report fair, transparent, error free, there
might be some inevitable and inherent limitations. Though I tried my level best to make this
report most accurate, some of the limitations are as follows:
This study is valid for Lucknow city only.
Due to certain unavoidable reasons, it was not possible to cover each and every
aspect such as promotional campaigns of companies, liking and disliking of
customers etc.
There were some biased responses.
Some of the customers didnt provide full data.
30







SWOT
ANALYSIS







31

STRENGTHS:-
It sells product at cheaper prices.
Garment sector of Vishal Mega Mart is much superior to other Retail stores.
It offers wide range of products under one roof.
It provides good after sale service.
It target market is the lower and middle income level groups, which constitute
majority of the population in India.

WEAKNESS:-
No brand awareness for the product.
Need to incorporate many new features as per customer requirement.
Need to include more varieties of same item.
Need to provide more offers/ discounts on FMCG.
OPPORTUNITIES:-
Can increase customer satisfaction by providing different varieties of products.
If it creates a brand image of itself, it will get additional sales in the future.
THREATS:-
Big Bazaar, Spencers Reliance and Globus are the main competitors.
Increased competition in the domestic market.



32





CHAPTER III
RESEARCH
METHODLOGY







33

DETALS OF RESEARCH
Method Used Survey
Type of Survey Interview
Instrument Used Questionnaire
Sample Size 100
Data Used Primary Data & Secondary Data
DATA COLLECTION:-
Data collection is an important aspect of any type of research study. Inaccurate
Data can impact the results of a study and ultimately lead to invalid results.

DATA COLLECTION METHOD:-
PRIMARY DATA COLLECTION
Questionnaire
Observation
Personal Interview
SECONDARY DATA COLLECTION
Different website
Books

34

Sampling Design
Questionnaire administered to customers of two retail companies
Sample size is taken as 100, 50 from each company.
Sample units are Vishal Mega Mart and Big Bazaar, Lucknow.

Tools and techniques of Data Collection

Collected individually through questionnaire
The sources obtained from questionnaire are summed up by percentile technique
analysis.
Inferences are drawn by quantitatively from the response percentage.
Through observation some findings are made.
Recommendations are made to improve the present policy and procedures.






35

ANALYSIS

1. How people know about Vishal Mega Mart?
a) TV
b) Hoardings
c) Newspaper
d) Friends
e) Net


RESULT:-
The above graph shows most of the people know about Vishal Mega Mart through
newspaper followed by TV and then hoardings.


TV Hoardings Newspaper Friends Net
%age 25 20 35 10 10
0
5
10
15
20
25
30
35
40
A
x
i
s

T
i
t
l
e

%age
36

2. How often people visit Vishal Mega Mart?
a) Once in a week
b) Twice in a week
c) Once in a month
d) Twice in a month
e) Once in a year



RESULT:-
The above graph shows that most of the people visit Vishal Mega Mart twice in a month
followed by once in a week and month.


Once in a week Twice in a week
Once in a
month
Twice in a
month
Once in a year
%age 20 11 20 44 5
0
5
10
15
20
25
30
35
40
45
50
A
x
i
s

T
i
t
l
e

%age
37

3. What people usually buy from Vishal Mega Mart?
a) FMCG products
b) Childcare products and toys
c) Apparels
d) Electronic goods
e) All products



RESULT:-
The above graph shows that most of the people buy apparels from Vishal Mega
Mart followed by a combination of products specially FMCG products.




FMCG products
Childcare
products &Toys
Apparels
Electronic
goods
All products
%age 22.5 10 30 10 27.5
0
5
10
15
20
25
30
35
A
x
i
s

T
i
t
l
e

%age
38

4. Are they satisfied with the quality of products offered by Vishal Mega MART?
a) Yes
b) No
c) Its OK




RESULT:-
The above graph shows that about 60% people are satisfied with quality of products offered
by Vishal Mega Mart.



57%
24%
19%
%age
Yes
No
It's OK
39

5. What excite people more for shopping at Vishal Mega Mart?
a) Discount
b) Buy one get one free
c) Cash back
d) Free gift
e) If any other




RESULT:-
The above graph shows that most of the people go to Vishal Mega Mart due to discounts
offered by them.

Discount
Buy one get one
free
Cash back Free gift
%age 36 30 18 11
0
5
10
15
20
25
30
35
40
A
x
i
s

T
i
t
l
e

%age
40

6. Do they enjoy discounts being provided here?
a) Yes
b) No





RESULT:-
The above graph shows that most of the people enjoy discounts provided in Vishal Mega
Mart.


80%
20%
%age
Yes
No
41


7. Which section of store does people like the most?
a) Food Mart
b) Garments
c) Household
d) Kids
e) Jewel Mart


RESULT:-
The above graph shows that most of the people like food mart section of Vishal Mega Mart
followed by Garments and kid setion.


Food Mart Garment Household Kids Jewel Mart
%age 40 26 11 18 5
0
5
10
15
20
25
30
35
40
45
A
x
i
s

T
i
t
l
e

%age
42

8. Are people satisfied with the customer services offered by Vishal Mega Mart?
a) Good
b) Average
c) To an extent
d) Need to be improved





RESULT:-
The above graph shows that most of the people found customer services of Vishal Mega Mart
only average and also it needs to be improved.

Good Average To an extent
Need to be
improved
%age 20 42 13 30
0
5
10
15
20
25
30
35
40
45
A
x
i
s

T
i
t
l
e

%age
43

9. How was peoples experience at Vishal Mega Mart?
a) Very satisfactory
b) Satisfactory
c) Average
d) Unsatisfactory
e) Poor



RESULT:-
The above graph shows that experience of most of the people at Vishal Mega Mart was only
average and some find it satisfactory.


Very
satisfactory
Satisfactory average Unsatisfactory Poor
%age 20 25 36 11 8
0
5
10
15
20
25
30
35
40
A
x
i
s

T
i
t
l
e

%age
44

10. Do people want changes in Vishal Mega Mart?
a) Yes
b) No



RESULT:-
The above graph shows that most of the people want changes in Vishal Mega Mart.





%age
Yes
No
45

11. What changes people want in Vishal Mega Mart?
a) Better service
b) Better packaging
c) Better products
d) Home delivery



RESULT:-
The above graph shows that most of the people want better services in Vishal Mega Mart
followed by better products.



Better services Better packaging Better product Home delivery
%age 35 12.5 30 22.5
0
5
10
15
20
25
30
35
40
A
x
i
s

T
i
t
l
e

%age
46

12. What people think about sales promotion strategy of Vishal Mega Mart?
a) Best
b) Good
c) Average
d) Not good




RESULT:-
The above graph shows that most of the people found that sales promotion strategy of
Vishal Mega Mart is average.


Best Good Average Not good
%age 23 28 39 10
0
5
10
15
20
25
30
35
40
45
A
x
i
s

T
i
t
l
e

%age
47

13. Apart from Vishal Mega Mart, where do people go for shopping for daily items?
a) Big Bazaar
b) Globus
c) Shoppers stop
d) Subiksha
e) Local market


RESULT:-
The above graph shows that for daily item people generally go to local market followed by
Big Bazaar retail store except Vishal Mega Mart.



Big Bazaar Globus Shopper's stop subiksha Local market
%age 22.5 7 8 2.5 60
0
10
20
30
40
50
60
70
A
x
i
s

T
i
t
l
e

%age
48

14. What excite people for shopping in big bazaar?
a) Discount
b) Buy one get one free
c) Cash back
d) Free gift
e) If any other


RESULT:-
The above graph shows that people generally go to Big Bazaar for offers like buy one get one
free.



Discount
Buy one get
one free
Cash back Free gift If any other
%age 30 36 11 18 5
0
5
10
15
20
25
30
35
40
A
x
i
s

T
i
t
l
e

%age
49

15. What they usually buy from Big Bazaar?
a) FMCG Products
b) Childcare product & toys
c) Apparels
d) Electronic goods
e) All products



RESULT:-
The above graph shows that people usually go to Big Bazaar for FMCG products.



FMCG products
Childcare
products & toys
Apparels
Electronic
goods
All products
%age 29.5 10 20.5 10 30
0
5
10
15
20
25
30
35
A
x
i
s

T
i
t
l
e

%age
50

16. How is their shopping experience in Big Bazaar?
a) Very satisfactory
b) Satisfactory
c) Average
d) Unsatisfactory
e) Poor



RESULT:-
The above graph shows that people find their shopping experience in Big Bazaar satisfactory.



0
5
10
15
20
25
30
35
40
Very satisfactory Stisfactory Average Unsatisfactory Poor
%age
%age
51










CHAPTER IV
FINDINGS,
SUGGESTIONS &
CONCLUSION
52


















53





SUGGESTIONS

The company should focus on its promotional campaigns for improving the brand
awareness about the Vishal Mega Mart.
Another issue about the Vishal Mega Mart is its compatibility with Big Bazaar, the
biggest drawback about Vishal is that it only works on better quality products and no
other option or platform can be used for its execution. The company should also
emphasize on rendering good services to its customers.
Awareness about Vishal Mega Mart is very low, which is very painful for the
company and thus they should make their products and services more diffused to
bind the customers.
Cost is the major factor, its is true that the products are merely costlier than Big
Bazaar it is so because the price of the Big Bazaar is very low for all class of people.
Thus, the company should minimize the cost in such a way that it wont adversely
affect the company revenue.
First the company should introduce good promotional campaigns and provide
attractive schemes to draw the customers attention and later it should look for higher
profits and increased sales.
54





CONCLUSION

According to this report it has came to our knowledge that people are more influenced by
product of Big Bazaar in Lucknow market. They prefer Big Bazaar products in
comparison to Vishal Mega Mart. The main reason for customer being more familiar to
Big Bazaar is lower cost of products and promotional discounts with addition to
flourishing schemes which is not found in Vishal Mega Mart.
Thus in a conclusion the company should go for heavy promotional marketing and
diffusion of their brand in Lucknow. Rather going for traditional product, the company
should go for change and modification of their products with addition to provide more of
better services.





55

BIBLOGRAPHY

BOOKS
Kearney , A.T. (2007), Fuel Retaling in india, prentice Hall of India, New Delhi
Personnel Management by C.B.Memoria.
Human Resource Management by L.M.Prasad.
Personnel Management by S.P.SubbaRao.
Websites
http://bloomberg.net
www.ongcindia.com
www.moneycontrol.com
www.standardbusiness.com
Article
1. Haider Ali, (2008), A crude reality in globalised world, The economic Times, New
Delhi, July 16, p. 13
Published Reports:
Annual Reports of Indian Oil Corporation

Financial report of Indian Oil Corporation.