A Brief on the Global

Market of 3D PC Games

Presented by

Axis 3D Studio
(A Kolkata based 3D game development team making world-class
3D games who dares to think beyond the outsourcing)

To see our national publications & international recognitions ,

please visit our website www.axis3dstudio.com

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 1/29/2009 7:35:47 AM
Computer and Video Game Industry Tops $22 Billion in 2008

Overall computer and video game industry hardware, software and peripheral sales
climbed to $22 billion in 2008, with entertainment software sales comprising $11.7 billion of
that total figure -- a 22.9% jump over the previous year -- the Entertainment Software
Association (ESA) announced today.

The industry set the new record, calculated by market-research firm NPD Group, on the
strength of a December sales month in which industry revenue ($5.3 billion) topped $5
billion for the first time in any single month. By comparison, as recently as 1997, the
industry generated $5.1 billion over the entire year.

"The $11.7 billion in software sales generated in 2008 is more than total industry
revenues were in 2005, but even with the strong market growth of the gaming industry over
the past few years, what we are seeing is an accumulation of more sales by a select group of
titles," said Anita Frazier, industry analyst, The NPD Group. "In 2005, when the current
console generation began to be introduced, the top 20 games of the year accounted for 9
percent of total unit sales. Today, the top 20 account for 15 percent of total unit sales.“

The NPD Group revealed that, in 2008, total U.S. video game console software sales
reached $8.9 billion (189.0 million units), PC game sales hit $701.4 million (29.1 million
units), and portable software topped last year's record sales with $2.1 billion (79.5 million
units) in revenue. Overall, retailers sold approximately 297.6 million computer and video
games last year.
Ref: http://www.gameinfowire.com/news.asp?nid=13420
News Game DAILY

Global Video Game Market Set to Explode

PricewaterhouseCoopers' media outlook report forecasts major growth for the video game
sector worldwide

By 2010, the worldwide video game market should grow to $46.5 billion, at an
average 11.4% compound annual rate, global consultancy PricewaterhouseCoopers
predicts.

That compares with the filmed entertainment business, which PWC estimates will grow at a
5.3% compound annual rate, to become a $104 billion market by 2010, or the television
networks business expected to grow at a 6.6% rate to $227 billion.

The estimated $8.4 billion U.S. video game market of 2005 likely will grow at a slower clip
than other sectors, at 8.9%, to hit $13 billion in 2010, lagging Asia Pacific and the combined
region of Europe, the Middle East and Africa, according to PwC's "Global Entertainment and
Media Outlook: 2006-2010.“

Asia Pacific should hold its leadership position in terms of overall spending on
games. Despite its existing magnitude, the region should grow even faster than
the U.S. for the same period, PwC reports, bringing a $9.8 billion market in 2005
to $17.4 billion by 2010, a 12.3% compound annual increase.

Increased broadband access and computer literacy, government spending to promote local
game development and consumption will help drive the increases in Asia, PWC said.
EMEA will lead the globe in terms of video game growth at a 13% compound annual rate
through 2010 reaching a $13.9 billion market size, up from $7.6 billion last year.

Ref: http://www.businessweek.com/innovate/content/jun2006/id20060623_163211.htm
 Top 10 Best Selling PC Games with
Apr 07, 2009 at 1:58 PM –
unit price
Here are the NPD's top 10 best selling US PC games of the week
ending March 28th:

1. World Of Warcraft: Wrath of the Lich King - Activision Blizzard

- $33
2. Empire: Total War - Sega of America - $46
3. The Sims 2 Double Deluxe - Electronic Arts - $20
4. World Of Warcraft: Battle Chest - Activision Blizzard - $33
5. Warhammer 40,000: Dawn Of War II - THQ - $47
6. Spore - Electronic Arts - $47
7. Mystery Case Files: Return To Ravenhearst - Activision
Blizzard - $19
8. World Of Warcraft - Activision Blizzard - $20
9. The Sims 2 Apartment Life Expansion Pack - Electronic Arts -
$20
10. Brothers In Arms: Hell's Highway - Ubisoft - $13

Ref:
http://ve3d.ign.com/articles/news/46014/Top-10-Best-Selling-PC-Games
The top ten best selling games in the USA with copies
sold for the last year:

01. Halo 3 (Xbox 360) - 4,820,000

02. Wii Play with Remote (Wii) - 4,120,000
03. Call of Duty 4: Modern Warfare (Xbox 360) - 3,040,000
04. Guitar Hero III: Legends of Rock (PS2) - 2,720,000
05. Super Mario Galaxy (Wii) - 2,520,000
06. Pokemon Diamond (DS) - 2,480,000
07. Madden NFL 08 (PS2) - 1,900,000
08. Guitar Hero II (PS2) - 1,890,000
09. Assassin’s Creed (Xbox 360) - 1,870,000
10. Mario Party 8 (Wii) - 1,820,000

Ref: http://www.shacknews.com/onearticle.x/57035

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PC 'rules supreme' in games world
By Maggie Shiels
Technology reporter, BBC News, San Francisco

The personal computer is king in the world of games, according to a new

report by the PC Gaming Alliance.
On the opening day of the Game Developers Conference in San Francisco, the
Alliance said the industry made about $11 billion world wide last year.
PCGA president Randy Stude said these figures underline the PC as the
"Number 1 platform for gaming world wide".

"Despite Xbox LIVE and PlayStation, the online platform that remains the
most accessible and robust is the PC."

According to research company IDC, there are over 1 billion personal computers
world wide. The PCGA maintains that 250 million are being used for gaming.
The report also revealed that three of the biggest trends for last year were the
growth of digital distribution, the rise of free games with a micro transaction
model, and the increased presence of game cards at major retailers such as 7-
Eleven

"The biggest story in PC games is the expansion beyond retail," said Mr. Stude.
"PC games have successfully pioneered online subscription and distribution
models that have resulted in a global boom that shows no signs of slowing."
In 2008, Americans spent more than $21 billion on video game hardware,
software and accessories, up from $18 billion in 2007, according to market
researcher NPD Group. And sales continued to rise in January and February of this
year.

Ref: 6
http://newsvote.bbc.co.uk/mpapps/pagetools/print/news.bbc.co.uk/1/hi/technology/7960498.stm?ad=1
List of best-selling PC video games
From Wikipedia, the free encyclopedia

The Sims (16 million shipped)

The Sims 2 (13 million)
The Sims 2: Pets [expansion pack] (5.6 million)
The Sims 2: Seasons [expansion pack] (1 million)
World of Warcraft (11.5 million subscribers)
World of Warcraft: The Burning Crusade [expansion pack] (3.5 million)
World of Warcraft: Wrath of the Lich King [expansion pack] (4 million)
StarCraft (11 million)
Half-Life (9.3 million, may include PS2 version)
Half-Life: Opposing Force [expansion pack] (1.1 million)[7] [8]
Half-Life 2 (6.5 million,[7] [8] may include Xbox version but does not include Steam sales)
Myst (6 million)[9]
Guild Wars (5 million in North America, Europe, and Asia; includes Factions, Nightfall, and
Eye of the North)[10]
Counter-Strike (4.2 million,[7] [8] )
Cossacks: European Wars (4 million)[11]
Diablo II (4 million)[12]
Diablo II: Lord of Destruction [expansion pack] (1 million;[12] 2 million shipped)[12]
Left 4 Dead (1.8 million) (retail)

Ref: http://en.wikipedia.org/wiki/List_of_best-selling_PC_video_games

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Subscription-Based Games

First off, let's look at World of Warcraft. As of March last year, it has
had a total of SIX MILLION subscribers, and that number was
reportedly up to eight million recently. Chinese subscribers (that make
up a little less than half the subscriber base) are only paying $5 per
month for the game, but the rest are paying between $13 and $15 per
month.

Averaging it out, we'll assume $9.50 a month per subscriber. With 6

million subscribers shortly after the beginning of the year, and 8 million
at the end, that averages to about 7 million subscribers for the year.
We can be conservative and say 6.5. million times $9.50 a month

That comes out to $61,750,000 per month... or nearly $750 million for
the entire year. IN SUBSCRIPTION REVENUE ALONE! That's not
including boxed sales, which evidently accounted for another 2 million
sales times the average retail price worldwide. What, 25 bucks,
maybe? Another cool $50 million - which is probably all NPD counted
when they say World of Warcraft was the #1 seller.

Ref: http://www.rampantgames.com/blog/

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Following the ESA-trailed results, NPD released the top 10 best-selling PC
games of 2007 to online outlets including Gamasutra, revealing two major
franchises - Vivendi/Blizzard's World Of Warcraft and Electronic Arts' The
Sims - dominating much of the charts. The monthly report is as follows:

1. World Of Warcraft: The Burning Crusade (Vivendi) - 2.25 million

2. World Of Warcraft (Vivendi) - 914,000
3. The Sims 2: Seasons Expansion Pack (Electronic Arts) - 433,000
4. Call Of Duty 4: Modern Warfare (Activision) - 383,000
5. Command & Conquer 3: Tiberium Wars (Electronic Arts) - 343,000
6. Sim City 4 Deluxe (Electronic Arts) - 284,000
7. The Sims 2 (Electronic Arts) - 281,000
8. The Sims 2: Bon Voyage Expansion Pack (Electronic Arts) - 271,000
9. Age Of Empires III (Microsoft) - 259,000
10. The Sims 2: Pets Expansion Pack (Electronic Arts) - 236,000

Ref: http://www.gamasutra.com/php-bin/news_index.php?story=17110

January 24, 2008

World’s largest gaming contacts provider GamesPress.com
has provided our team Axis 3D Studio an account to access
the detailed contact information of 600+ game publishers
and 200+ PR agencies

Ref:
http://www.gamespress.com/login.asp?from=%2Fcontacts.asp%3F

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 World’s top company ‘Intel
Corporation’ has offered our team Axis
3D Studio the ‘ASSOCIATE
PARTNERSHIP’, after achieving WORLD
RANK SECOND in Intel worldwide
contest 2008

As a member of Intel Software

Partner Program, there is high
chance to introduce ourselves in the
global robust chain of game
marketing by Intel.

Ref:
http://www.intel.com/cd/software/partner/
http://www.intel.com/cd/software/partner

Thank you for viewing the presentation

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