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The Sleep Hotel Design Brief 2013

Sleep

Sleep is the only European event to focus solely on hotel architecture and design. It brings together some
4,000 industry professionals and over 150 leading international suppliers across two days in London to
celebrate hotel design achievement and explore the innovative ideas and new products that are
influencing the sector around the world. Sleep comprises the European Hotel Design Awards, a major
exhibition, seminars, a talks programme and Sleep Hotel.

Sleep Hotel 2013

Sleep Hotel provides a platform for designers to show just how creative they can be. Working to a
different brief each year and with suppliers and a fit-out team of their choosing, designers are initially
invited to pre-qualify by submitting an outline concept. A maximum of six design teams are selected to
fully design and build their concept for Sleep, held this year on 20-21 November at The Business Design
Centre in Islington. At the event, the judging panel, which includes Conrad Smith, Managing Director of
ReardonSmith Architects, Anthony Ingham, VP Luxury & Design Brands, EMEA at Starwood Hotels and
Resorts, and Catherine Ince, Curator, Barbican Centre, reviews all the entries and announces the winner.

Sleep Hotel 2013 Creative Brief

You are invited to refurbish a junior suite within a building that was completed in 1966 as a purpose-built
hotel, located on the western edge of central London. At the time, its architecture was considered
leading-edge; its style optimistic and unashamedly modern. In its heyday, the hotel was the haunt of
headline-grabbing artists, fashionistas and trend-setters, but its celebrity status dwindled in the 1980s
since when the interiors have had only superficial investment.
Last year, the hotel was acquired by a new owner with a passion for reinventing the fortunes of significant
buildings and a fascination for the era of its construction. This was the time when Britain finally emerged
from post-war austerity, when mass production was making itself felt in peoples homes and the term Pop
Art was coined to describe an artistic movement that for the first time expressed popular culture. Pop Art
was a rebellion against the artistic and social norms that had previously existed, and sought instead to
harness the new media and technologies that were rapidly changing the western world.
Your client wishes to capture this radical spirit in his rejuvenated hotel. He is not seeking a 1960s pastiche
but rather an interior design, which takes its cue from the building and its cultural heritage and
reinterprets this provenance into a relevant contemporary experience. The client has not yet decided
whether to approach an international hotel brand or an independent hotel management company.
The hotel will comprise 400 rooms of which 32 are suites. The average length of stay is anticipated to be
1.7 nights and the ADR approximately 300-350.
Within a total area of 30 sqm, your junior suite concept will include:
Bedroom area
Sitting area
Dining area
Work area (which may be combined with either the sitting or dining area, or both)
Bathroom

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What are the judges looking for?

a guestroom that delivers a contemporary and memorable guest experience with great design,
creativity and innovation
a design that expresses the future of the industry reflecting changing guest profiles and
expectations and incorporates the latest technology and materials
a design story that captures the essence of the creative brief
a premium guest environment that provides comfort for the needs of the leisure and business
traveller
a functional design that exhibits intuitive ease-of-use
a proposition that demonstrates how great design and quality can provide a compelling
competitive advantage
a design that responds and exceeds the expectations of discerning guests in an elegant,
sophisticated and timeless way
a demonstration of proactive, constructive team work between designers, suppliers and
contractors for the successful delivery of an extraordinary project

Guest Room Details

The rooms are presented in a shell state, 6000mm wide by 5000mm deep, with three walls and an open
corridor. The shell state walls will be at a height of 2740mm reduced to 2400mm by a muslin ceiling. The
corridor side is 100 % open and there is no wall provided. However you can incorporate a wall in your
design but 50% of the corridor side must remain open for health and safety reasons.
In keeping with the architectural trend at the time of the buildings construction a large window,
4800mm wide by 1700mm, high occupies the wall opposite the corridor. This window needs to be 600mm
in from each sidewall, 600mm up from the floor and 100mm down from the ceiling.
Please see the attached Technical Brief for floor plans, drawings and information on our recommended
treatment.
Within this volume each entry must deliver a total guest room experience including the following
requirements as a minimum:
king-sized bed (minimum 2000mm x 1800mm)
plush bedding
3-piece bathroom
appropriate toiletries
hair dryer
full-length mirror
entertainment a large TV, MP3 connectivity and internet access
excellent lighting, appropriately located with levels appropriate to activity
good climate control
telephone
safe
mini-fridge
window must have black out ability
comfortable, ergonomically considered working area
clothes and luggage storage
waste paper bin
iron and ironing board



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Timescale & Other Points

Entrants need to deliver a one-page description of their creative concept plus an informal floor
plan by Monday 1 July 2013 to Fabienne.oneill@ubm.com
Successful entrants need to then deliver their full technical drawings and 3D visuals by Monday
29 July 2013 to Fabienne.oneill@ubm.com
Any questions regarding The Sleep Hotel application process should be addressed to
Fabienne.oneill@ubm.com
Details of the on-site construction timetable will be made available in due course. Please note
that construction and dismantling times at the event are extremely short.
Entrants are reminded that they will have to be insured per the events insurance scheme details.
These are available on request.
The ownership of the designs shall remain with the design team making the entry.