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MOST OF THEM ARE CORRECT, ONE OR TWO MAY BE WRONG.

ONLY
FOR REFERENCE

This question is from the case study "Collaborative Product Development in E-


Commerce" :What were benefits of Collaborative development?

a)
Improves operations
b
Cuts Costs
)
Saves Time
c)
d Saves manpower
)

2. This question is from the case study "Jagat Stationary Company" : The diaries were
sold in Karnataka.

True

False

Marks : 2

3. This question is from the case study "Delana Hosiery Works" :The owner of the

company believed in human relations.

4. This question is from the case study "Ray Ltd." : The marketing director wanted Ray
Ltd. to diversify in Biscuits.

True

False

5.
1. This question is from the case study "Switchex 1. Entire range of
Company" : Switchex company manufactures awitchgear products
2. Pricing strategy 2. Lower than the
competitors by 8-10%
3. Its Pune office headed by 3. Northern reagion

4. In initial years the concentration is in 4. Mr. Patil

5. Western reagion
6. Lower than the
competitors by 10-15%

Marks : 2

6. This question is from the case study "Marico Industry" : Medikar is

shampoo.

7. This question is from the case study "Kleam" : Retailers wanted to display two
brands of toothpaste.

True

False

8. This question is from the case study "Jagat Stationary Company" : Who were the
part of the distribution channel?

a)
Wholesalers
b
) Distributors

c) Retailers
d Semi wholesalers
)
Marks : 2

9. This question is from the case study "Atul Chocolates" :In last ten years company
could not develop high quality chocolates.

True

False

Marks : 2

10. This question is from the case study "Roshni Lamp Makers Ltd." : RLML wants to

evaluate for electronic ballast.

11. This question is from the case study "The Cold Ice-Cream Company" : What is the
promotional offer on the new product?

a)
Rs 6/- Off Coupon
b
) Return the wrapper & get Rs. 6/-

c) Buy One get one free


d Gift free with each buy
)

12. This question is from the case " Seven Species" : WTO ruled that United States was
wrong in prohibiting import from three countries

True

False

13. This question is from the case study "Saif Runs" : What has led to cost reduction?

a)
Subsidies on medicine & feeds
b
) Subsidies on chicks
c) Lower rates of transportation
d Better inventory management
)

14. This question is from the case study "AR Sons" :Mr Sandeep felt that Internet plus
mail order can attain popularity.

True

False

15.

1. This question is from the case study "The 1. To create awareness for
Marketing of Divya Bhaskar" : Pre launch Divya Bhaskar & establish
activites & Strategies brand image
2. Key fingings of survey 2. Their newspaper is
average in all respects
3. Post survey phase 3. Their newspaper is doing
poorly
4. Divya Bhaskar 4. Order bookings crossed a
record mark of 2 lac.
5. The third Gujarati daily
newspaper to be launched
6. Order bookings crossed a
record mark of 4 lac.

Marks : 2

16. This question is from the case study "Maxwell Ltd." : According to Mr. Arvind,

Success is the outcome of well managed .

17. This question is from the case study "Detergents - Rajendra Kulkarni" : What was
the advantage of Rajendra Kulkarni's products over competition to consumers?
a)
Better Colour
b
) Less harmful to fabric

c) Less price
d Better perfume
)

18. This question is from the case study "Mr. Atul & Mr. Bhaskar" : Atul felt that
freedom to workers means calling for indiscipline.

True

False

19. This question is from the case study "Innovation & Improvisation" : 3 M Struggled in
1990 because :-

a)
Profits Fell
b
) Sales Stalled

c) Competition became strong


d distributors did not sell
)

20. This question is from the case study " Bharat Research Development Corporation
" : What was the information given by BRDC Bulletin?

a)
List of Different Processes
b
) List of Different Chemicals

c) List of Different Prices


d List of Different Shares
)
21. This question is from the case study "Old Spice" :Which other product was focused
by the company?

a)
Shaving brush
b
) Shaving cream

c) Body talc
d Blades
)

Marks : 2

22. This question is from the case study "Food Processing Industry" : According to

union, the worker was employed as sweeper & not .

23. This question is from the case study "Atlas Marketing (P) Ltd." :Atlas marketing is a
direct marketing firm.

True

False

Marks : 2

24. This question is from the case study "The Foods Ltd" : The motivational research

stud was done to understand consumer attitude towards .

25. This question is from the case study "Excel Typewriters" :What is the current
customer dissatisfaction?

a)
High Price
b
) Bad service

c) bad quality

d bad packaging
)

26. This question is from the case study "Mr Satish" :Satish's firm enjoys good
reputation because of :-

a)
Quality
b
) Rapport

c) Price
d Service
)

Marks : 2

27. This question is from the case study "Suc Seed Plantation" : M/S Suc Seed have

always believed in Excellence Through .

Marks : 2

28.
This question is from the case study "Elevator Grant" :
for elevators was considered as a prerequisite prior to entry.

29. This question is from the case study "Ray Ltd." : What were the product differences
in Super & Crystal?
a)
Different Formulation
b
) Different packaging

c) Higher price
d Different Consumer
)

30. This question is from the case study "Pratima Ltd." : The product WPDC-3 with the
price of Rs 300/- perfectly fits into the current product range of Pratima Ltd.

True

False

Marks : 2

31. This question is from the case study "Usha Steels" : Mr. rao faced a lot of labor turn
over problem initially.

True

False

32. This question is from the case study "Auto fast" :What was the factory automation
division responsible for?

a)
Marketing
b
) Product development

c) Product management
d Sales
)

Marks : 2
33. This question is from the case study "Anveshi - The Rural Development
Organisation" :The strategy to achieve the objective was to create

Marks : 2

34. This question is from the case study "Solar Energy" : Solar energy is not so
beneficial for customers.

True

False

35. This question is from the case study "Watts & Volts Ltd." : Regional manager was
responsible for developing new products.

True

False

Marks : 2

36.
This question is from the case study "Watts & Volts Ltd." : % of sales
were due to exports.

37. This question is from the case study "Paramount Fertilisers" : Why was the
production of four products suspended ?

a)
They were uneconomical
b
) Seasonal

c) Poor Product life cycles


d Bad quality
)
38. This question is from the case study "Deepak Pharmaceuticals" : Why did Mr.
Khanna slashed Ad budget?

a)
Supply shorter than demand
b
) No demand

c) Too costly
d Complete waste
)

39. This question is from the case study "Suchitra Vision Ltd." : How will increasing the
service engineer affect company's costs?

a)
Increase the service cost by 50 %
b
) Reduce the service cost by 10 %

c) Increase the service cost by 25 %


d Not increase the service cost
)

40. This question is from the case study "Roshni Lamp Makers Ltd." : What are the
product benefits of electronic ballast?

a)
Reduces energy consumption
b
) Increases efficiency

c) Increases tube life


d Increases light
)

41. This question is from the case study "Bags & Baggages Ltd." :The company is
facing problem because of what action of Holyday Luggage Ltd.?
a)
Dealer Promotion scheme
b
) Salesmen recruitment

c) Price reduction
d Good packaging
)

42. This question is from the case study "Second Generation System" : What was the
result of price cutting ?

a)
All companies lost market share
b
) All competitors lost some profits

c) Market increased drastically


d Some companies closed down
)

43. This question is from the case study "Instant Electrics" : The diesel gen sets face
competition from :-

a)
Petrol gensets
b
) Kerosene gen sets

c) Electricity board
d Lanterns
)

Marks : 2

44. This question is from the case study "Bharat Aviation Company" : Bharat Aviation

Company was introducing marketing plan for .


45.

1. Saloni - Chocolates 1. Distributor of special cadies

2. Fit-Fit exerciser equipment 2. Quality control technique-JIT


manufacturing system
3. Currently Samadhan Sakhali 3. Leather footware industry
Udyog is
4. Chap-Pals is a brand name 4. Sold in urban localities to higher
in middle class
5. Marketing Orientation 5. Leather bags industry

6. Operating through 4800 own retail


stores

46. This question is from the case study "Marriott International" : Who were the
established competitors of Marriott?

a)
Holiday Inn
b
) Ramada

c) Quality Inn
d Welcome Group
)

47. This question is from the case study "Priya Automobiles" :What did the financial
scheme offered to customers?

a)
Exchange offer
b
) Money back guarantee

c) Money back after 5 years


d Easy loans
)

48. This question is from the case study "Collaborative Product Development in E-
Commerce" :What did collaborative development involve?
a)
Sharing product design
b
) Sharing Engineering documents

c) Co branding
d Common brand development
)

49.

1. Sukhi and Bhoopy 1. WPDC-3 Waterproof Disposal Camera

2. Crunchy and Crispy Ltd. 2. International hospitality giant

3. Pratima Ltd. 3. Brand name "S&B"

4. Marriott International 4. Processed food business

5. Brand name "B&S"


6. International clothing business

50. This question is from the case study "Tushar Laboratories" : What was the unexpected move
from the giant?

a)
Price increase from 64 to 108
b
) Sudden decrease in price
c) Schemes given to chemists
d Sudden withdrawal from the market
)

Marks : 2

51. This question is from the case study "Wall Mart - Logistic Leader" : What was Wall
Mart offering when it started?
a)
High Quality Products & Service
b
) Schemes on each product

c) Low Prices
d Door delivery
)

52. This question is from the case study "Mr. Rajiv Goyal" : What problems were
identified for the declining sales in 1996?

a)
No product specialisation to salesmen
b
) No control of product managers in field staff

c) Deteriorating product quality


d Shrinking market
)

53. This question is from the case study "Ajanta Biscuits" : In which segments is Ajanta
Biscuit currently present?

a)
Glucose
b
) Salted

c) Cream
d Sweet & salt
)

54. This question is from the case study "Diva" : What is the speciality of Diva card?

a)
Meaningful messages
b
) Regional language

c) Great envelopes
d Small size
)

55. This question is from the case study "Huge Electronics" :Due to matrix structure the
functional & project managers coexisted.

True

False

Marks : 2

56. This question is from the case study "Anveshi - The Rural Development

Organisation" :Anveshi worked in villages which are

57. This question is from the case study "The Kellogg Company" :Main product line of
Kellogg was a variety of convenience foods.

True

False