ESSAY on T.Y.C.I.

A Foundation-
Turn Your Concern Into Action

Name: Manimala A Paul
Roll no: 21
Section: A

TYCIA is an acronym for Turn Your Concern Into Action, which is the
adage that this organization abides by. Its an NGO working primarily to
impart free education to children who do not have access to quality
education.
TYCIA is the initiative of two individuals Mohit Raj and Saanchi Marwaha,
who have just finished their Masters.

The vision of the organization goes beyond the modest setup that exists at
present. They plan to acquire land and construct a spacious building for the
school according to their specific needs.
Their first school was started in Palam Village, Dwarka. The initial
approach was to the government and private schools but found themselves
disappointed.
One of the government schools expressed their inability to take these
children because they were already overburdened with a high intake. The
private schools cited logistical problems arising that from the fact that an
eight year old could not be admitted to the corresponding class because of
lack of early schooling. Having explored all the possible avenues, they
finally decided to undertake the project to impart education to children and
enable them to carve out better future for themselves.
They have replicated the same model in Pochanpur Village and aspire to set
up similar centres in other backward areas as well.
The aim is to provide the best education to every child who is not yet
enrolled in any school.

1. What CSR is all about?
Corporate social responsibility (CSR) refers to a business practice that
involves participating in initiatives that benefit society. As consumers'
awareness about global social issues continues to grow, so does the
importance these customers place on CSR.
In an age in which environmental and social issues are top of mind for
many consumers, businesses can no longer exist in a bubble. Today's
shoppers aren't just looking for the best price and quality they expect
the companies they patronize to do well with their wealth and make a
positive impact on the world around them.

2. CSR Bill
The monsoon session of Indian parliament saw a spate of bills getting
through. One of them was landmark, Companies Bill 2013. One of the aims
of this bill is to encourage Indian companies to use CSR to integrate
economic, environmental and social objectives with their operations and
growth. This bill seeks to actively engage top management by constituting a
CSR board committee of 3 or more directors, with at least one of them
being an independent.
Section 135 of this Act prescribes a mandatory CSR spend of 2 % of PBT for
companies with net worth of Rs. 500 Cr or turnover of Rs. 1000 Cr or net
profit of Rs. 5 Cr.
CSR Bill tries to forge a new path, where in difficult to enforce penalties
have given way to self assessment and disclosure. So, if companies fail to
spend the earmarked amount on CSR activities, instead of a penalty, they
will have to issue an annual statement specifying the reasons for the same.

3. What Companies have to do?

a. Setting up a CSR Committee:
The CSR Committee aims to ensure that corporate social responsibility is
an integral part of business strategy and that continues to have a positive
impact on people and communities, whilst contributing to a sustainable
future for the business and everyone connected to it.
Committee members who are engaged with investors on CSR issues have a
meeting with socially responsible investors to update them on the business
corporate responsibility programme.

b. Corporate Social Responsibility Policy
Social Responsibility matters because the impact of the construction
industry upon society is massive. If carried out in a socially responsible
way, construction can provide us with many benefits:
Functional and aesthetic designs make day to day life easier and
more enjoyable.
Good design plays a crucial role in ensuring good health and well
being.
A well designed facility or neighbourhood helps prevent crime.
A well designed and built environment provides people with a
sense of identification with their home, neighbourhood, and town
or city.
A construction industry makes a vital economic contribution by
providing people with jobs and income.

c. 2% of net profits to implementing CSR activities:
On 8
th
August 2013 the proposed new Companies Bill, 2012 was passed by
Rajya Sabha. This became the new Companies Act, 2013 - it replaces the
Companies Act, 1956, which has governed Indian business for over 50
years
The new Act contains an important clause (Clause 135) that mandates CSR
regulations for Indian companies.

d. CSR team:
In addition to the many other activities in the teambuilding which can be
used to explore Corporate Social Responsibility, develops specific
teambuilding events that raise community and environmental awareness.
This category includes challenges that allow demonstrating the values
engage in meaningful projects

e. Employee Benefits:
Company involvement in social causes and charitable work makes good
sense for a number of reasons and even a small business can make a huge
benefit to a community.
The benefits Corporate Social Responsibility (CSR):
1. Meaningful involvement in the causes that are important to the
employees helps to build employee proposition.
2. By demonstrating the responsibilities, the company will be more
attractive for recruitment and canbecome an employer of choice.
3. Imbedding the company involvement with social causes into the
corporate culture will lead to a higher engagement of staff by
positively affecting employee retention rates.
4. Encouraging employees to give back and participate in quality
initiatives will generate a social connection beyond the business
needs of your organization.
5. CSR programs can help capture the hearts and minds of employees,
and helps in increasing the level of productivity of engaged
employees

f. Sustainability and Scalability:
Creating sustainable and scalable improvements to a companys cost
structure involves three key actions:
Choosing the right business model
Determining how decisions will be made
Mobilizing resources to put decisions into action
Rethinking a Companys Business Model that offers fresh and
practical advice to help companies choose or confirm the right model.
Aligning Operational Governance with the Business Model
Redefining Functional Service Delivery to Achieve Organizational
Scalability and Efficiency that explains ways companies can deploy
their resources to create a cost structure and performance
improvements that satisfy the specific needs of the business.