GZone Game Shop

2010
GZONE BUSINESS PLAN
Nguyen Bao Quan

RMIT SGS Campus
10/9/2010
Table of Contents
ASSIGNMENT COVER PAGE

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Subject Code: BUSM3300
Subject Name: Entrepreneurial Ventures
Location where you study: RMIT Vietnam SGS Campus
Title of Assignment: Business Plan
File(s) Submitted Business Plan
Student name: Nguyen Bao Quan s3210097
Learning Facilitator in Mr. Brad Wallace

charge:
Assignment due date: 10/09/2010
Date of Submission: 10/09/2010
Number of pages including 37

this one:
Word Count: 4985
Page 2
Table of Contents
1.0 Executive Summary 1

1.1 Objectives ........................................................................................................................................................ 2
1.2 Mission ............................................................................................................................................................. 3
1.3 Keys to Success .............................................................................................................................................. 3
2.0 Company Summary ............................................................................................................................................. 3
2.1 Company Ownership............................................................................................................................................ 3
2.2 Start-up Summary ................................................................................................................................................ 4
Table: Start-up ................................................................................................................................................... 4
3.0 Products and Services ......................................................................................................................................... 5
4.0 Market Analysis Summary ................................................................................................................................... 6
4.1 Market Segmentation ........................................................................................................................................... 6
Table: Market Analysis ...................................................................................................................................... 7
5.0 Strategy and Implementation Summary............................................................... Error! Bookmark not defined.
5.1 SWOT Analysis ................................................................................................................................................ 8
5.1.1 Strengths .................................................................................................................................................. 8
5.1.2 Weaknesses ............................................................................................................................................. 8
5.1.3 Opportunities ............................................................................................................................................ 8
5.1.4 Threats ..................................................................................................................................................... 8
5.2 Competitive Edge ............................................................................................................................................ 9
5.4 Sales Strategy ............................................................................................................................................... 10
5.4.1 Sales Forecast........................................................................................................................................ 10
Table: Sales Forecast ................................................................................................................................. 10
6.0 Management Summary ........................................................................................ Error! Bookmark not defined.
6.1 Personnel Plan .............................................................................................................................................. 12
Table: Personnel ............................................................................................................................................. 13
7.0 Financial Plan ..................................................................................................................................................... 13
7.1 Start-up Funding ............................................................................................................................................ 14
Table: Start-up Funding ................................................................................................................................... 14
7.2 Break-even Analysis ...................................................................................................................................... 15
Table: Break-even Analysis ............................................................................................................................. 15
7.3 Projected Profit and Loss............................................................................................................................... 16
Table: Profit and Loss ..................................................................................................................................... 17
7.4 Projected Cash Flow ...................................................................................................................................... 20
Table: Cash Flow............................................................................................................................................. 20
7.5 Projected Balance Sheet ............................................................................................................................... 22
Table: Balance Sheet ...................................................................................................................................... 22
7.6 Business Ratios ............................................................................................................................................. 23
Table: Ratios ................................................................................................................................................... 23
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GZone Game Shop
1.0 Executive Summary

Following up with a good idea, GZone a gaming shop is set up in District One, Ho Chi Minh City
with the core business of providing professional gaming experience with variety of gaming products.
GZone would try its best to bring the most satisfactory feeling and convenience as well as trust from
domestic clients with professional and nice services. This report will go through the business concept
and the analysis in marketing, finance as well as management summary in order to help identifying our
business.
The market segmentation of our business is divided by 3 types of customers: amateurs, console
gamers and professional gamers. Because of higher living standard of Vietnamese people, now the
clients tend to have more and more modern entertainment systems. As a result, we were born to meet the
satisfaction of the customers. We hope that this business plan can help the customers to have a good
point of view about our business in this industry.
Page 1
GZone Game Shop
Company Profile
Company Name
: GZone gameshop Inc.
Establishment day
: 01/01/2010
Location
: 101 Ho Tung Mau street, District 1. (HCMC)
Page 2
GZone Game Shop
1.1 Objectives
The objectives for GZone Game Shop:
1. Increase the loyal customer by 6%.
2. Net Profit is about $50 million VND per month.
3. Try to reach the break-even in one year.
4. Gaining market share about 12% after 2 years in operation.
5. Conducting the franchise business model after 3 years.
1.2 Mission
GZone's mission is providing the clients a professional gaming environment. With most modern
console systems and equipment, not only the customers can be please with our variety of choice but
they can also be happy with our expertise services. We have all of solutions that you need.
1.3 Keys to Success
Our keys to be successful in the gaming retailer business:
1. Obvious Definition: We have to identify clearly the market as well as segmentation.
2. Adaptation: Because we insist penetrating into a high-tech business - which is upgraded regularly;
we have well-preparation for any significant changes within the industry.
3. Wide Range of Services: we provide not only the gaming equipment, but also the gaming
services for clients. If the gamers have any difficult in those equipment, they can easy to find
solutions from our experts in GZone.
2.0 Company Summary

GZone - as its name, is a professional gaming service provider. We are desire to help our customers
have best satisfaction and consolidate their gaming passion. We also help the gamers updating with
the newest gaming trends all over the world.
2.1 Company Ownership
GZone, Inc. is truly a limited company which is only owned by only one person - Mr. Quan
Nguyen. There is no any partner existed in this company. Mr. Quan Nguyen is an experienced
businessman which used to lead 5 small business firms in Ho Chi Minh City. He also has great
passion toward young gaming industry of Vietnam.
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GZone Game Shop
2.2 Start-up Summary

The total start-up of our company is about 553,900 USD which is mainly from the long-term assets.
The costs are totally financed by the owner - Mr. Quan Nguyen. He can borrow a part of this money
from his family. Start-up assumptions are shown clearly in the table and chart below.
TABLE: START-UP
Start-up
Requirements
Start-up Expenses
Legal
$300
Stationery etc.
$200
Insurance
$2,300
Computer
$1,600
Furnitures
$2,900
Other
Total Start-up Expenses
$600
$7,900
Start-up Assets
Cash Required
$31,000
Start-up Inventory
$45,000
Other Current Assets
$10,000
Long-term Assets
$460,000
Total Assets
$546,000
Total Requirements
$553,900
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GZone Game Shop
3.0 Products and Services

GZone has a wide range of products and services for gamers. You can see the summarized tables
below to have more details:
PRODUCT NAME
PRODUCT CATEGORY
Xbox 360
Console Gaming System
Playstation 3
Wii
NDS (Nintendo)
Handheld Gaming System
PSP (Playstation Portable)
Handheld Gaming System
GAMES
Game discs
GZone Services
Gaming Solutions Center
Page 5
GZone Game Shop
4.0 Market Analysis Summary

The primary market of GZone is Vietnam customers who enjoy playing games with the average age
from 12 to 35 years old. In particular, Ho Chi Minh is the most developed city in Vietnam with
higher living standard in comparison with other regions. People in this Ho Chi Minh also has tend to
use more Internet and gaming systems than the other territories. According to World Bank (2010),
Vietnam was ranked in the top 20 Internet usage countries - about 24.3 million Internet clients but
among of them are 13 millions gamers. These numbers show us an overview about the hasty
expansion of electronic entertainment in Vietnam. Moreover, there are approximately 6000 Internet
cafe in Vietnam which are mainly served for gaming experience (ICT Vietnam, 2006).
4.1 Market Segmentation
We divided the gamers into three types: Amateurs, Console Gamers and
Professional PC Gamers. In particular, we try to focus to the parents of teenagers
from 12 to 15 years old since these youngsters do not have enough condition to
Description
buy for themselves gaming products. According to PV (2009), Vietnam has

approximately of 8.7 millions Amateurs - who just play game for relax, 3.1
millions Console Gamers - who like playing game through console systems such as
Playstation, Xbox, and about 1.2 millions Professional (or Hardcore) PC Gamers who're addicting and earning money from games.
Most of the gamers who can afford to buy our products must be from middle to
high class income people in Vietnam. They can be easy going and sociable persons
who do not care much about the gaming shop. They just only notice about the
brandname of the products (such as Xbox 360 of Microsoft or Playstation 3 of
Psychographic
Segmentation
Sony, etc.). In particular:

- Amateurs: they do not care much about the brandname of the other accessories
such as mouse or keyboard. They just need fun game discs to play and they don't
addict to any gaming series.
- Console Gamers: they take care in necessary equipment such as joysticks or
gaming controllers. They like playing famous or unique games in each gaming
system. They can be a fan of some gaming characters.
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GZone Game Shop
- Professional PC Gamers: they always take care everything in their gaming set,
including the gamepad as well as supported softwares. They like searching for
detailed information about the game they play. Moreover, they like mastering a
gaming title (like some Korean guys go-pro in Starcraft, a strategy game) before
playing another.
Behavioural
All of three gamer types are like being curious about new hot products from
Segmentation
famous producers.
TABLE: MARKET ANALYSIS
Market Analysis
2010
Potential Customers
2011
2012
2013
Growth
2014
CAGR
Amateurs
8%
8,700,000
9,396,000 10,147,680 10,959,494 11,836,254 8.00%
Console Gamers
2%
3,100,000
3,146,500
3,193,698
3,241,603
3,290,227 1.50%
Professional PC Gamers
1%
1,200,000
1,212,000
1,224,120
1,236,361
1,248,725 1.00%
5.94%
13,000,000
13,754,500
Total
14,565,498 15,437,458 16,375,206 5.94%
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GZone Game Shop
5.0 SWOT Analysis

5.1.1 Strengths
We provide updated gaming equipment as well as systems for domestic customers. When clients
come to our shop, they can be satisfactory with a lot of strange and premium gaming accessories which
do not appear on the market yet. The experts of gaming engineer in our shop also help them to have
quick solutions for any problem. And last but not least, we provide original game discs for hardcore
gamers the ones who do not want to violate to piracy policy.
5.1.2 Weaknesses
We are just only a new and fresh start-up company and we do not have any reputation toward the
market yet. And because the gaming machine are manufactured by the most famous producers such as
Microsoft and Sony; hence, we cannot have any creativity or innovation in order to impress the clients.
5.1.3 Opportunities
We can buy the cheaper of hardware for our products because of decrease price overtime of
hardware. Moreover, Vietnamese people now have trend to use the original game disc with copyright.
The parents like buying for their children the gaming equipment for them to play at home instead of let
them hang out. Lastly, more and more best quality games designed for gamers by famous gaming
producers.
5.1.4 Threats
Because of the overtime decrease in hardware price, our company has to calculate the inventory
carefully if we do not want to have a big loss for overvalue price. Moreover, the appearance of smart
phones such as BlackBerry or iPhone gives a big threats to gaming systems.
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GZone Game Shop
5.2 Competitive Edge
Competitors Profile Analysis

Competitive factor
Hiepluc
Halo
Xgame
GZone
Gameshop
Gameshop
Gameshop
Gameshop
(our company)
Product uniqueness
Product quality
Product price
Companys service
Convenience/avaiability
Reputation
Location
PR & Advertising
Staffs quality
Inventory cost
Finance
Production Capacity
Total points
23
30
38
43
On the table above, we can see that the Xgame is our main and toughest competitor. The company
has high reputation through the excellent products quality. They have very beautiful and professional
website which help them a lot in promoting the image of the company. They also have good staff
which help the company be the first place for gaming solution.
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GZone Game Shop
5.4 Sales Strategy

We sell both the products and services. The console gaming system of Xbox 360 and Wii are sold
with the modded chip in order to help the customers be able to play with cheap copied gaming discs.
We also fix the bugs and errors of these systems once the clients have problems. GZone also updates
the newest games and accessories manufactured by famous companies all over the world. We want
to provide the best solutions for gamers with reasonable prices.
5.4.1 Sales Forecast
TABLE: SALES FORECAST

Sales Forecast
2010
2011
2012
Xbox 360
144
167
198
Playstation 3
105
109
118
Wii
113
116
125
Game discs
1,486
1,679
1,720
Accessories
166
179
186
98
113
129
Total Unit Sales
2,111
2,363
2,476
Unit Prices
2010
2011
2012
Xbox 360
$256.00
$256.00
$256.00
Playstation 3
$300.00
$300.00
$300.00
Wii
$209.00
$209.00
$209.00
Game discs
$11.00
$11.00
$11.00
Accessories
$70.00
$70.00
$70.00
$217.00
$217.00
$217.00
Xbox 360
$36,812
$42,752
$50,688
Playstation 3
$31,500
$32,700
$35,400
Wii
$23,617
$24,244
$26,125
Unit Sales
Other handheld gaming systems
Sales
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GZone Game Shop
Game discs
$16,343
$18,469
$18,920
Accessories
$11,620
$12,530
$13,020
$21,266
$24,521
$27,993
Total Sales
Direct Unit Costs
$141,157
$155,216 $172,146
2010
2011
2012
Xbox 360
$102.40
$102.40
$102.40
Playstation 3
$150.00
$150.00
$150.00
Wii
$125.40
$125.40
$125.40
Game discs
$0.99
$0.99
$0.99
Accessories
$28.00
$28.00
$28.00
$86.80
$86.80
$86.80
Xbox 360
$14,725
$17,101
$20,275
Playstation 3
$15,750
$16,350
$17,700
Wii
$14,170
$14,546
$15,675
Game discs
$1,471
$1,662
$1,703
Accessories
$4,648
$5,012
$5,208
$8,506
$9,808
$11,197
$59,270
$64,480
$71,758
Direct Cost of Sales
Subtotal Direct Cost of Sales
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GZone Game Shop
We forecast that the Xbox 360 will be our main line of product because its cheaper than Playstation 3
and it has a large gaming library for gamers to choose. Moreover, the Xbox also provides gamers large
hard-drive storage with the memory up to 250GB while the Playstation 3 or the other console systems
can have just only maximum of 120GB of HDD. And the game discs of Xbox 360 are much cheaper
than Playstation 3.
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GZone Game Shop
6.0 Personnel Plan

TABLE: PERSONNEL
Personnel Plan
2010
2011
2012
Board of Director (Mr. Quan Nguyen)
$12,000
$12,000
$12,000
Computer engineering experts
$16,800
$16,800
$16,800
Products sales agents
$12,000
$12,000
$12,000
$1,920
$1,920
$1,920
Total People
12
12
12
Total Payroll
$42,720
$42,720
$42,720
Warehouse keepers
BOD (Mr. Quan

Nguyen)
Gaming Products
Products Sales
Agents
Service Center
Computer
Engineering
Experts
Other
Warehouse
Keepers
We forecast the salary of human resource in our company. Our company will need
approximately of 12 people in following aspects: 1 Director, 5 sales agents included persons who
communicates with the clients and 1 guys who import the clients profile data and products information
into the computer. 3 computer engineering experts in the service center who help the clients to find
solutions for their gaming systems problems. And lastly, 3 warehouse keepers who are responsible for
the importing, manging inventory. According to the table over there, most of the salary fund will be
spend for the Director Mr. Quan.
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GZone Game Shop
7.0 Financial Plan

7.1 Start-up Funding
The start-up is funded mostly by the owner- Mr. Quan Nguyen with the approximately of $554,00.
The main cost of this fund is consumed for the headquarter of the company which is based in District
1, HCMC (a small shop costs $460,000).
TABLE: START-UP FUNDING

Start-up Funding
Start-up Expenses to Fund
$7,900
Start-up Assets to Fund
$546,000
Total Funding Required
$553,900
Assets
Non-cash Assets from Startup
Cash Requirements from
Start-up
Additional Cash Raised
Cash Balance on Starting
Date
Total Assets
$515,000
$31,000
$0
$31,000
$546,000
Liabilities and Capital
Liabilities
Current Borrowing
$0
Long-term Liabilities
$0
Accounts Payable
(Outstanding Bills)
Other Current Liabilities
(interest-free)
Total Liabilities
$0
$0
$0
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GZone Game Shop
Capital
Planned Investment
Owner
$430,000
Investor
Additional Investment
Requirement
Total Planned Investment
Loss at Start-up (Start-up

Expenses)
$0
$123,900
$553,900
($7,900)
Total Capital
$546,000
Total Capital and Liabilities
$546,000
Total Funding
$553,900
7.2 Break-even Analysis
TABLE: BREAK-EVEN ANALYSIS
Break-even Analysis
Monthly Units Break-even

Monthly Revenue Break-even
127
$8,505
Assumptions:
Average Per-Unit Revenue
$66.87
Average Per-Unit Variable Cost
$28.08
Estimated Monthly Fixed Cost
$4,934
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GZone Game Shop
In order to be break-even each month, we have to sell at least 127 units with the revenue of $8,505. This
objective is achievable because we have a good position for business (the shop located in District 1,
which is a commercial zone and gathered with a lot of companies there). Moreover, this industry has
been attracting a lot of young customers. Everyone like playing games, controlling a hero, killing
monsters or cooperating with friends in a long virtual journey.
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GZone Game Shop
7.3 Projected Profit and Loss
TABLE: PROFIT AND LOSS
Pro Forma Profit and Loss

2010
Sales
2011
2012
$141,157 $155,216 $172,146
$59,270
$64,480
$71,758
Other Costs of Sales
$8,040
$12,980
$13,180
Total Cost of Sales
$67,310
$77,460
$84,938
Gross Margin
$73,847
$77,756
$87,208
Gross Margin %
52.32%
50.10%
50.66%
Payroll
$42,720
$42,720
$42,720
Marketing/Promotion
$7,692
$7,692
$7,692
Depreciation
$982
$1,290
$1,367
Insurance
$2,292
$3,200
$3,200
Payroll Taxes
$5,520
$7,360
$7,900
Total Operating Expenses
$59,206
$62,262
$62,879
Profit Before Interest and Taxes
$23,783
$24,636
$33,471
EBITDA
$24,765
$25,926
$34,838
Interest Expense
$0
$0
$0
Taxes Incurred
$7,135
$7,391
$10,041
Advertisement on website
$8,196
$8,196
$8,196
Event
$946
$946
$946
Total Other Income
$9,142
$9,142
$9,142
Expenses
Other Income
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GZone Game Shop
Other Expense
Other Expense Account Name
$0
$0
$0
$0
$0
$0
Total Other Expense
$0
$0
$0
Net Other Income
$9,142
$9,142
$9,142
Net Profit
$16,648
$17,245
$23,430
Net Profit/Sales
11.79%
11.11%
13.61%
Page 18
GZone Game Shop
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GZone Game Shop
7.4 Projected Cash Flow
TABLE: CASH FLOW
Pro Forma Cash Flow

2010
2011
2012
Cash Received
Cash from Operations

Cash Sales
$141,157 $155,216 $172,146
Subtotal Cash from Operations
$141,157 $155,216 $172,146
Additional Cash Received

Non Operating (Other) Income
Sales Tax, VAT, HST/GST
Received
New Current Borrowing
$9,142
$9,142
$9,142
$14,116 $15,522 $17,215

$0
$0
$0
$0
$0
$0
New Long-term Liabilities
$0
$0
$0
Sales of Other Current Assets
$0
$0
$0
Sales of Long-term Assets
$0
$0
$0
New Investment Received
$0
$0
$0
New Other Liabilities (interestfree)
Subtotal Cash Received
Expenditures
$164,415 $179,880 $198,503
2010
2011
2012
Expenditures from Operations

Cash Spending
$42,720 $42,720 $42,720
Bill Payments
$86,949 $102,047 $118,379
Subtotal Spent on Operations
$129,669 $144,767 $161,099
Additional Cash Spent

Non Operating (Other) Expense
$0
$0
$0
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GZone Game Shop
Sales Tax, VAT, HST/GST Paid

Out
Principal Repayment of Current
$29,164 $32,421 $33,418
$0
$0
$0
$0
$0
$0
$0
$0
$0
Purchase Other Current Assets
$0
$0
$0
Purchase Long-term Assets
$0
$0 $30,000
Dividends
$0
$0
Borrowing
Other Liabilities Principal
Repayment
Long-term Liabilities Principal
Repayment
Subtotal Cash Spent
Net Cash Flow

Cash Balance
$0
$158,833 $177,188 $224,517
$5,582
$2,691 ($26,014)
$36,582 $39,273 $13,258
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GZone Game Shop
7.5 Projected Balance Sheet

The table below shows the balance sheet for GZone and it reflects the really positive cash position
through period and the growth of the net worth, reaching about 603,323 USD in 2012.
TABLE: BALANCE SHEET
Pro Forma Balance Sheet

2010
2011
2012
Cash
$36,582
$39,273
$13,258
Inventory
$45,730
$49,749
$55,365
$10,000
$10,000
$10,000
Total Current Assets
$92,312
$99,022
$78,623
Assets
Current Assets
Long-term Assets
Long-term Assets
Accumulated Depreciation
$460,000
$982
$460,000 $490,000
$2,272
$3,639
Total Long-term Assets
$459,018
$457,728 $486,361
Total Assets
$551,330
$556,750 $564,984
2010
2011
2012
Accounts Payable
$3,730
$8,805
$9,813
Current Borrowing
$0
$0
$0
Current Liabilities
($15,048) ($31,948) ($48,151)
Subtotal Current Liabilities
($11,318) ($23,143) ($38,338)
Total Liabilities
$0
$0
$0
($11,318) ($23,143) ($38,338)
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GZone Game Shop
Paid-in Capital
$553,900
$553,900 $553,900
Retained Earnings
($7,900)
$8,748
$25,993
Earnings
$16,648
$17,245
$23,430
Total Capital
$562,648
$579,893 $603,323
Total Liabilities and Capital
$551,330
$556,750 $564,984
Net Worth
$562,648
$579,893 $603,323
7.6 Business Ratios

The table shows us an overview about our company ratios. We would like to focus to the Gross
Margin and Net Profit proportion in comparison with the Industry. Moreover, we also would like to
improve the inventory turnover.
TABLE: RATIOS
Ratio Analysis
2010
2011
0.00%
9.96%
10.91%
2.32%
Inventory
8.29%
8.94%
9.80%
35.93%
1.81%
1.80%
1.77%
27.38%
16.74%
17.79%
13.92%
90.81%
Long-term Assets
83.26%
82.21%
86.08%
9.19%
100.00%
100.00%
100.00%
100.00%
-2.05%
-4.16%
-6.79%
38.89%
0.00%
0.00%
0.00%
11.96%
-2.05%
-4.16%
-6.79%
50.85%
102.05%
104.16%
106.79%
49.15%
100.00%
100.00%
100.00%
100.00%
Gross Margin
52.32%
50.10%
50.66%
26.24%
Selling, General & Administrative Expenses
40.52%
38.98%
37.05%
12.30%
Sales Growth
2012 Industry Profile
Percent of Total Assets
Total Assets
Current Liabilities
Total Liabilities
Net Worth
Percent of Sales
Sales
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GZone Game Shop
Advertising Expenses
5.45%
4.96%
4.47%
0.73%
16.85%
15.87%
19.44%
1.58%
Current
-8.16
-4.28
-2.05
2.05
Quick
-4.12
-2.13
-0.61
0.94
-2.05%
-4.16%
-6.79%
53.86%
Pre-tax Return on Net Worth
4.23%
4.25%
5.55%
10.00%
Pre-tax Return on Assets
4.31%
4.42%
5.92%
4.61%
Additional Ratios
2010
2011
2012
Net Profit Margin
11.79%
11.11%
13.61%
n.a
Return on Equity
2.96%
2.97%
3.88%
n.a
1.59
1.35
1.37
n.a
24.31
12.17
12.17
n.a
27
21
28
n.a
0.26
0.28
0.30
n.a
-0.02
-0.04
-0.06
n.a
0.00
0.00
0.00
n.a
$103,630 $122,165
$116,962
n.a
Main Ratios
Total Debt to Total Assets
Activity Ratios
Inventory Turnover
Accounts Payable Turnover
Payment Days
Total Asset Turnover
Debt Ratios
Debt to Net Worth
Current Liab. to Liab.
Liquidity Ratios
Net Working Capital
Interest Coverage
0.00
0.00
0.00
n.a
Assets to Sales
3.91
3.59
3.28
n.a
Current Debt/Total Assets
-2%
-4%
-7%
n.a
Acid Test
0.00
0.00
0.00
n.a
Sales/Net Worth
0.25
0.27
0.29
n.a
Dividend Payout
0.00
0.00
0.00
n.a
Additional Ratios
Page 24
Appendix
TABLE: SALES FORECAST

Sales Forecast
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Xbox 360
10
11
12
12
24
10
16
19
Playstation 3
10
10
11
12
14
Wii
10
10
11
12
10
10
10
14
Game discs
102
115
112
107
98
129
150
142
138
139
112
142
Accessories
12
13
16
17
16
20
19
21
11
12
10
14
Total Unit Sales
129
160
148
141
135
181
211
203
209
193
178
224
Unit Prices
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Unit Sales
Other handheld gaming

systems
Xbox 360
$256.00
$256.00 $256.00
$256.00 $256.00
$256.00 $256.00 $256.00
$256.00
$256.00 $256.00
$256.00
Playstation 3
$300.00
$300.00 $300.00
$300.00 $300.00
$300.00 $300.00 $300.00
$300.00
$300.00 $300.00
$300.00
Wii
$209.00
$209.00 $209.00
$209.00 $209.00
$209.00 $209.00 $209.00
$209.00
$209.00 $209.00
$209.00
Game discs
$0.00
$11.00
$11.00
$11.00
$11.00
$11.00
$11.00
$11.00
$11.00
$11.00
$11.00
$11.00
$11.00
Accessories
$0.00
$70.00
$70.00
$70.00
$70.00
$70.00
$70.00
$70.00
$70.00
$70.00
$70.00
$70.00
$70.00
$0.00
$217.00
$217.00 $217.00 $217.00
$217.00
$217.00 $217.00
$217.00

systems
$217.00 $217.00
$217.00 $217.00
Sales
Xbox 360
$1,536
$2,048
$2,560
$2,048
$2,048
$2,816
$3,072
$3,072
$6,092
$2,560
$4,096
$4,864
Playstation 3
$1,200
$2,700
$1,800
$1,500
$2,100
$2,400
$3,000
$3,000
$3,300
$2,700
$3,600
$4,200
Page 1
Appendix
Wii
$1,045
$2,090
$1,463
$1,672
$2,090
$2,299
$2,508
$2,090
$2,090
$1,254
$2,090
$2,926
Game discs
$1,122
$1,268
$1,232
$1,177
$1,078
$1,419
$1,655
$1,560
$1,517
$1,526
$1,231
$1,557
Accessories
$490
$840
$630
$560
$560
$910
$1,120
$1,190
$1,120
$1,400
$1,330
$1,470
$1,085
$1,302
$868
$1,085
$868
$1,953
$2,387
$2,604
$2,170
$1,953
$1,953
$3,038
$6,478
$10,248
$8,553
$8,042
$8,744
$11,797
$13,742
$13,516
$16,289
$11,393
$14,300
$18,055
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec

systems
Total Sales
Direct Unit Costs

Xbox 360
40.00%
$102.40
$102.40 $102.40
$102.40 $102.40
$102.40 $102.40 $102.40
$102.40
$102.40 $102.40
$102.40
Playstation 3
50.00%
$150.00
$150.00 $150.00
$150.00 $150.00
$150.00 $150.00 $150.00
$150.00
$150.00 $150.00
$150.00
Wii
60.00%
$125.40
$125.40 $125.40
$125.40 $125.40
$125.40 $125.40 $125.40
$125.40
$125.40 $125.40
$125.40
Game discs
9.00%
$0.99
$0.99
$0.99
$0.99
$0.99
$0.99
$0.99
$0.99
$0.99
$0.99
$0.99
$0.99
Accessories
40.00%
$28.00
$28.00
$28.00
$28.00
$28.00
$28.00
$28.00
$28.00
$28.00
$28.00
$28.00
$28.00
40.00%
$86.80
$86.80
$86.80
$86.80
$86.80
$86.80
$86.80
$86.80
$86.80
$86.80
$86.80
$86.80
Xbox 360
$614
$819
$1,024
$819
$819
$1,126
$1,229
$1,229
$2,437
$1,024
$1,638
$1,946
Playstation 3
$600
$1,350
$900
$750
$1,050
$1,200
$1,500
$1,500
$1,650
$1,350
$1,800
$2,100
Wii
$627
$1,254
$878
$1,003
$1,254
$1,379
$1,505
$1,254
$1,254
$752
$1,254
$1,756
Game discs
$101
$114
$111
$106
$97
$128
$149
$140
$137
$137
$111
$140
Accessories
$196
$336
$252
$224
$224
$364
$448
$476
$448
$560
$532
$588
$434
$521
$347
$434
$347
$781
$955
$1,042
$868
$781
$781
$1,215
$2,572
$4,394
$3,512
$3,336
$3,791
$4,979
$5,785
$5,641
$6,793
$4,605
$6,116
$7,745

systems

systems
Subtotal Direct Cost of Sales
Page 2
Appendix
TABLE: PERSONNEL
Personnel Plan
Jan
Apr
May
Board of Director (Mr. Quan Nguyen)
$1,000 $1,000 $1,000 $1,000
$1,000
$1,000 $1,000 $1,000 $1,000
$1,000 $1,000 $1,000
Computer engineering experts
$1,400 $1,400 $1,400 $1,400
$1,400
$1,400 $1,400 $1,400 $1,400
$1,400 $1,400 $1,400
Products sales agents
$1,000 $1,000 $1,000 $1,000
$1,000
$1,000 $1,000 $1,000 $1,000
$1,000 $1,000 $1,000
Warehouse keepers
Total People
Total Payroll
Feb
Mar
Jun
Jul
Aug
Sep
Oct
Nov
Dec
$160
$160
$160
$160
$160
$160
$160
$160
$160
$160
$160
$160
12
12
12
12
12
12
12
12
12
12
12
12
$3,560 $3,560 $3,560 $3,560
$3,560
$3,560 $3,560 $3,560 $3,560
$3,560 $3,560 $3,560
Page 3
Appendix
TABLE: PROFIT AND LOSS

Pro Forma Profit and Loss
Jan
Feb
Mar
Apr
Sales
$6,478
$10,248
$8,553
$2,572
$4,394
$670
Total Cost of Sales
Gross Margin
Other Costs of Sales
Gross Margin %
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
$8,042
$8,744 $11,797
$13,742
$13,516
$16,289
$11,393
$14,300
$18,055
$3,512
$3,336
$3,791
$4,979
$5,785
$5,641
$6,793
$4,605
$6,116
$7,745
$670
$670
$670
$670
$670
$670
$670
$670
$670
$670
$670
$3,242
$5,064
$4,182
$4,006
$4,461
$5,649
$6,455
$6,311
$7,463
$5,275
$6,786
$8,415
$3,236
$5,184
$4,371
$4,036
$4,283
$6,148
$7,287
$7,205
$8,826
$6,118
$7,513
$9,641
49.95%
50.59%
51.10%
50.18%
48.98%
52.12%
53.03%
53.31%
54.18%
53.70%
52.54%
53.40%
$3,560
$3,560
$3,560
$3,560
$3,560
$3,560
$3,560
$3,560
$3,560
$3,560
$3,560
$3,560
$641
$641
$641
$641
$641
$641
$641
$641
$641
$641
$641
$641
$70
$72
$74
$76
$78
$80
$82
$84
$87
$90
$93
$96
$191
$191
$191
$191
$191
$191
$191
$191
$191
$191
$191
$191
$460
$460
$460
$460
$460
$460
$460
$460
$460
$460
$460
$460
$4,922
$4,924
$4,926
$4,928
$4,930
$4,932
$4,934
$4,936
$4,939
$4,942
$4,945
$4,948
($1,003)
$943
$128
($209)
$36
$1,899
$3,036
$2,952
$4,570
$1,859
$3,251
$6,322
($933)
$1,015
$202
($133)
$114
$1,979
$3,118
$3,036
$4,657
$1,949
$3,344
$6,418
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
($301)
$283
$38
($63)
$11
$570
$911
$886
$1,371
$558
$975
$1,896
Expenses
Payroll
Marketing/Promotion
Depreciation
Insurance
Payroll Taxes
Total Operating Expenses

EBITDA
Interest Expense
Taxes Incurred
15%
Page 4
Appendix
Other Income
Advertisement on website
$683
$683
$683
$683
$683
$683
$683
$683
$683
$683
$683
$683
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$946
$683
$683
$683
$683
$683
$683
$683
$683
$683
$683
$683
$1,629
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Total Other Expense
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$683
$683
$683
$683
$683
$683
$683
$683
$683
$683
$683
$1,629
($702)
$660
$89
($147)
$25
$1,329
$2,125
$2,066
$3,199
$1,301
$2,276
$4,425
-10.84%
6.44%
1.05%
-1.82%
0.28%
11.27%
15.46%
15.29%
19.64%
11.42%
15.92%
24.51%
Event
Total Other Income
Other Expense
Net Other Income

Net Profit
Net Profit/Sales
Page 5
Appendix
TABLE: CASH FLOW

Pro Forma Cash Flow
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Cash Sales
$6,478 $10,248
$8,553
$8,042
$8,744 $11,797 $13,742 $13,516 $16,289 $11,393 $14,300 $18,055
Subtotal Cash from Operations
$6,478 $10,248
$8,553
$8,042
$8,744 $11,797 $13,742 $13,516 $16,289 $11,393 $14,300 $18,055
Cash Received
Cash from Operations
Additional Cash Received

Non Operating (Other) Income
$683
$683
$683
$683
$683
$683
$683
$683
$683
$683
$683
$1,629
Sales Tax, VAT, HST/GST Received 10.00%
$648
$1,025
$855
$804
$874
$1,180
$1,374
$1,352
$1,629
$1,139
$1,430
$1,806
New Current Borrowing
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
New Other Liabilities (interest-free)
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
New Long-term Liabilities
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Sales of Other Current Assets
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Sales of Long-term Assets
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
New Investment Received
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Subtotal Cash Received
Expenditures
$7,809 $11,956 $10,091
$9,529 $10,301 $13,659 $15,800 $15,550 $18,601 $13,215 $16,413 $21,490
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
$3,560
$3,560
$3,560
$3,560
$3,560
$3,560
$3,560
$3,560
$3,560
$3,560
$3,560
$3,560
$55
$1,680
$2,237
$1,997
$1,902
$1,991
$2,543
$2,872
$4,864 $61,306
$2,534
$2,968
Expenditures from Operations

Cash Spending
Bill Payments
Page 6
Appendix
Subtotal Spent on Operations
$3,615
$5,240
$5,797
$5,557
$5,462
$5,551
$6,103
$6,432
$8,424 $64,866
$6,094
$6,528
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$2,300
$2,323
$2,346
$2,369
$2,393
$2,417
$2,441
$2,465
$2,490
$2,515
$2,540
$2,565
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Purchase Other Current Assets
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Purchase Long-term Assets
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Dividends
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Subtotal Cash Spent
$5,915
$7,563
$8,143
$7,926
$7,855
$7,968
$8,544
$8,897 $10,914 $67,381
$8,634
$9,093
Net Cash Flow
$1,893
$4,393
$1,948
$1,603
$2,447
$5,691
$7,256
$6,653
$7,779 $12,396
Additional Cash Spent

Non Operating (Other) Expense
Sales Tax, VAT, HST/GST Paid Out
Principal Repayment of Current
Borrowing
Other Liabilities Principal
Repayment
Long-term Liabilities Principal
Repayment
Cash Balance
$7,687 ($54,165)
$32,893 $37,286 $39,234 $40,838 $43,284 $48,975 $56,231 $62,884 $70,571 $16,406 $24,185 $36,582
Page 7
Appendix
TABLE: BALANCE SHEET

Pro Forma Balance
Sheet
Jan
Assets
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Starting
Balances
Current Assets
Cash
$31,000 $32,893 $37,286 $39,234 $40,838 $43,284 $48,975 $56,231 $62,884 $70,571 $16,406 $24,185 $36,582
Inventory
$45,000 $42,428 $38,033 $34,522 $31,185 $27,394 $22,415 $16,630 $10,989 $64,196 $59,591 $53,474 $45,730
$10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000
$86,000 $85,321 $85,320 $83,756 $82,023 $80,678 $81,390 $82,861 $83,873 $144,767 $85,997 $87,660 $92,312
Long-term Assets
Long-term Assets
Accumulated
Depreciation
$460,000 $460,000 $460,000 $460,000 $460,000 $460,000 $460,000 $460,000 $460,000 $460,000 $460,000 $460,000 $460,000
$0
$70
$142
$216
$292
$370
$450
$532
$616
$703
$793
$886
$982
Total Long-term Assets
$460,000 $459,930 $459,858 $459,784 $459,708 $459,630 $459,550 $459,468 $459,384 $459,297 $459,207 $459,114 $459,018
Total Assets
$546,000 $545,251 $545,178 $543,540 $541,731 $540,308 $540,940 $542,329 $543,257 $604,064 $545,204 $546,774 $551,330
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
$2,753 $61,222
$2,436
$2,840
$3,730
$0
$0
$0
Current Liabilities
Accounts Payable
$0
$1,606
$2,170
$1,934
$1,836
$1,907
$2,447
$2,777
Current Borrowing
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Page 8
Appendix
Subtotal Current
$0 ($1,652) ($2,950) ($4,441) ($6,006) ($7,524) ($8,762) ($9,829) ($10,942) ($11,803) ($13,179) ($14,289) ($15,048)
$0
($47)
$0
$0
Total Liabilities
$0
($47)
Liabilities
Paid-in Capital
Retained Earnings
Earnings
Total Capital
Total Liabilities and
Capital
Net Worth
($780) ($2,507) ($4,170) ($5,618) ($6,315) ($7,052) ($8,189) $49,419 ($10,743) ($11,449) ($11,318)
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
($780) ($2,507) ($4,170) ($5,618) ($6,315) ($7,052) ($8,189) $49,419 ($10,743) ($11,449) ($11,318)
$553,900 $553,900 $553,900 $553,900 $553,900 $553,900 $553,900 $553,900 $553,900 $553,900 $553,900 $553,900 $553,900
($7,900) ($7,900) ($7,900) ($7,900) ($7,900) ($7,900) ($7,900) ($7,900) ($7,900) ($7,900) ($7,900) ($7,900) ($7,900)
$0
($702)
($42)
$47
($99)
($74)
$1,255
$3,380
$5,447
$8,645
$9,947 $12,223 $16,648
$546,000 $545,298 $545,958 $546,047 $545,901 $545,926 $547,255 $549,380 $551,447 $554,645 $555,947 $558,223 $562,648
$546,000 $545,251 $545,178 $543,540 $541,731 $540,308 $540,940 $542,329 $543,257 $604,064 $545,204 $546,774 $551,330
$546,000 $545,298 $545,958 $546,047 $545,901 $545,926 $547,255 $549,380 $551,447 $554,645 $555,947 $558,223 $562,648
Page 9

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2010

GZONE BUSINESS PLAN

Nguyen Bao Quan

ASSIGNMENT COVER PAGE

Learning Facilitator in Mr. Brad Wallace

Assignment due date: 10/09/2010

Date of Submission: 10/09/2010

Number of pages including 37

1.0 Executive Summary 1

GZone Game Shop

1.0 Executive Summary

GZone Game Shop

: GZone gameshop Inc.

: 101 Ho Tung Mau street, District 1. (HCMC)

GZone Game Shop

2.0 Company Summary

GZone Game Shop

2.2 Start-up Summary

Other Current Assets

GZone Game Shop

3.0 Products and Services

Console Gaming System

Console Gaming System

Console Gaming System

Handheld Gaming System

PSP (Playstation Portable)

Handheld Gaming System

Gaming Solutions Center

GZone Game Shop

4.0 Market Analysis Summary

buy for themselves gaming products. According to PV (2009), Vietnam has

Sony, etc.). In particular:

GZone Game Shop

TABLE: MARKET ANALYSIS

9,396,000 10,147,680 10,959,494 11,836,254 8.00%

14,565,498 15,437,458 16,375,206 5.94%

GZone Game Shop

5.0 SWOT Analysis

GZone Game Shop

5.2 Competitive Edge

Competitors Profile Analysis

GZone Game Shop

5.4 Sales Strategy

TABLE: SALES FORECAST

Total Unit Sales

Other handheld gaming systems

Other handheld gaming systems

GZone Game Shop

Other handheld gaming systems

Direct Unit Costs

Other handheld gaming systems

Other handheld gaming systems

Direct Cost of Sales

Subtotal Direct Cost of Sales

GZone Game Shop

GZone Game Shop

6.0 Personnel Plan

Board of Director (Mr. Quan Nguyen)

Computer engineering experts

Products sales agents

BOD (Mr. Quan

GZone Game Shop

7.0 Financial Plan

TABLE: START-UP FUNDING