Fine Dining Restaurant Business Plan

1.0 Executive Summary

Gabri's Lounge & Restaurant is a 60 seat fine-dining restaurant with a 20 seat
lounge. We focus on our New Aerican-!wedish enu with a touch of Asian
influence.
We will be located in the booing" and ra#idl$ e%#anding" borough of Long
&ranch" New 'erse$ 'on the shore.'
(he outloo) for the future of Long &ranch is #roising. *e+elo#ers are
recreating a ,-.0 illion first-class resort #ro/ect. (he old #ier will be rebuilt
with ferr$ ser+ice to 0anhattan" New 1or) 2it$" beach cabanas" boardwal)
and a bi)e #ath o+er a total of 2. acres. (here will be -00"000 s3. ft. of
coercial s#ace" and o+er 400 residential units with condo and townhouses
ranging fro ,200"000-,.00"0005 rentals fro ,-000-,2".00 a onth" and a
two-tier garage. (he cobination of these eleents will #ro+ide the cit$ with a
$ear-round econo$.
(he area is in need of a war and friendl$ #lace with e%cellent food. A #lace
where $ou alwa$s )now $ou will get the best of e+er$thing. Gabri's Lounge &
Restaurant will feature a co6$ dining roo and an elegant lounge.
2ofortable furnishings and decor with soothing war tones. (he lounge has
cof$ couches and anti3ue lo+e seats with a softl$ lit bar. 7t will be the #erfect
#lace to sto# in for a bite to eat" for a drin) or for a sall business eeting.
8or e%tra cofort and to #lease a large grou# of #eo#le we will a)e u#
s#ecial hors d' oeu+re #latters for custoers.
(he enu will be ins#ired fro different countries' s#ecialties and a##eal to a
di+erse clientele. 1ou can get !wedish s#ecialties li)e herring" gra+la% and
eatballs" or $ou can go a little bit ore 7nternational and choose a red curr$
chic)en with basati rice" or an Asian grilled shri# with s#inach" tofu and
blac) bean sauce. We will also ha+e a s#ecial #asta dish entree e+er$ da$
#lus the 'all Aerican eal' such as barbecue beef ribs and ba)ed beans.
Adding +alue will be an interesting business lunch enu with s#ecialties e+er$
da$. (he enu will change e+er$ 9-: onths but )ee# the fa+orites. ;rices
will be co#etiti+e with other u#scale restaurants in the area. <owe+er" it is
the strateg$ of Gabri's Lounge & Restaurant to gi+e a #erce#tion of higher
+alue than its co#etitors" through its food" ser+ice and entertainent.
(he lounge and restaurant will be o#en se+en da$s a wee). We will offer
s#ecial thee nights to attract new custoers to Gabri's. (he restaurant will
be fine dining in a co6$ atos#here. War colors" fresh flowers" soft usic"
candles and aa6ing artwor) fro soe of the areas ost notable new
artists. (his will contribute to a sense of counit$ and gi+e new artists a
chance to show their wor) for a di+erse clientele. *uring the bus$ suer
onths $ou can also sit outside on our #atio and we will offer a s#ecial
suer enu" featuring lighter fare" e%otic drin)s" as well as non-alcoholic
offerings. (he #atio and garden setting will be a fun and casual atos#here
for the suer crowd.
(he ser+ice will be rela%ed" +er$ friendl$ and correct. We will hire the best
#eo#le a+ailable" training" oti+ating and encourage the" and thereb$
retaining the friendliest ost efficient staff #ossible. =ur anageent tea is
co#rised of indi+iduals whose bac)grounds consist of .0 $ears e%#erience
in food" restaurant and hotel" catering" anageent" finance" ar)eting" art
and otion #ictures.
2atering will be a a/or #art of the business. >Lea+e it to Linda 2atering>
alread$ has an established clientele and we are growing each and e+er$ da$.
We feel in toda$'s hectic wor) schedule custoers don't alwa$s ha+e tie to
set u# that birthda$ #art$ or other e+ent that we all need and want. Now
custoers can lea+e it to #ros and get the finest" ost eorable #art$ or
dinner e+er. We ha+e $ears of e%#erience in the catering business and )now
what an i#ortant client wants and needs. We will ha+e a large 7nternational
enu for custoers to select fro" and we will offer full catering ser+ice
#ro+iding e+er$thing fro table settings to the dessert. We antici#ate our total
sales allocation to be ?.@ restaurant sales and -.@ catering sales. (he
cobined cost of sales will be 99@ #roducing a gross #rofit of 64@ on total
sales.
0ost i#ortant to us is our financial success and we belie+e this will be
achie+ed b$ offering high-3ualit$ ser+ice and e%cellent food with an interesting
twist. We ha+e created financial #ro/ections based on our e%#erience and
)nowledge of the area. With a start-u# e%#enditure of ,9?."000 we can
generate ,-"0?.":6. in sales b$ the end of $ear two" and #roduce good net
#rofits b$ the end of $ear three.
We are see)ing an !&A 4AAB loan guarant$ for ,200"000 with a 4@ interest
rate. We are in+esting ,60"000 of our own ca#ital and see)ing to raise an
additional ,-2."000 fro in+estors. =ur #referred instruent will be fi+e $ear
subordinated notes with an attracti+e cou#on rate of -2@ for the first two
$ears and -.@ for the reaining three $ears. At the end of fi+e $ears the
in+estors' notes will ha+e atured and original #rinci#al #lus a 2@ #reiu
and the final interest #a$ent will be ade. =ur in+estor #hiloso#h$ is
conser+ati+e. !ince restaurant start-u#s are so s#eculati+e our belief and
coitent to our in+estors will be to #a$ a generous" #redictable rate of
return while not strangling our o#erational cash flow. As our business
becoes ore established and reliable" our abilit$ to #a$ an i#ro+ed return
of ca#ital will be e+idenced b$ an increased cou#on rate of -.@ of original
#rinci#al. At aturit$ we feel it #ro#er to retire the notes with a 2@ #reiu to
original #rinci#al in+ested.
<ighlights

1.1 Objectives
Gabri's Lounge & Restaurant's ob/ecti+es for the first three $ears of o#eration
includesC
Dee#ing food cost under 9.@ re+enue.
Dee#ing e#lo$ee labor cost between 2:-2E@ of re+enue.
!ta$ as a sall restaurant with e%cellent food and ser+ice.
A+eraging sales between ,-"000"000--".00"000 #er $ear.
;roote and e%#and Lea+e it to Linda 2atering in New 'erse$ & New 1or)
2it$.
F%#and our ar)eting and ad+ertising in New 'erse$ and New 1or).
Achie+e -2@ return on in+estent to in+estors for the first two $ears and -.@
for the ne%t three $ears.
1.2 Missin
Gabri's is a great #lace to eat" cobining an intriguing atos#here with
e%cellent" interesting food. (he ission is not onl$ to ha+e great tasting food"
but ha+e efficient and friendl$ ser+ice because custoer satisfaction is
#araount. We want to be the restaurant choice for all failies and singles"
$oung and old" ale or feale. F#lo$ee welfare will be e3uall$ i#ortant to
our success. F+er$one will be treated fairl$ and with the utost res#ect. We
want our e#lo$ees to feel a #art of the success of Gabri's Lounge and
Restaurant. <a##$ e#lo$ees a)e ha##$ guests.
We will cobine enu +ariet$" atos#here" abiance" s#ecial thee nights
and a friendl$ staff to create a sense of '#lace' in order to reach our goal of
o+er all +alue in the diningGentertainent e%#erience. We want fair #rofits for
the owners" and a rewarding #lace to wor) for the e#lo$ees.
1.! "eys t Success
(he creation of a uni3ue and inno+ati+e fine dining atos#here will
differentiate us fro the co#etition. (he restaurant will stand out fro the
other restaurants in the area because of the uni3ue design and decor. We will
offer a fine dining e%#erience in a co6$ atos#here.
;roduct 3ualit$. Not onl$ great food but great ser+ice and atos#here.
(he enu will a##eal to a wide and +aried clientele. 7t is 7nternational with an
interesting twist.
We will ha+e s#ecial thee nights li)e restaurant nights" local artist's
o#enings" Faster dinners" !wedish 0idsuer #art$" 8ourth of 'ul$
celebration" Labor *a$ wee)end" wine tasting dinners" s#ecial ethnic food
nights" and !wedish sHIrgHJsbord. All this will attract a +aried clientele to
Gabri's.
Lea+e it to Linda 2atering alread$ has an established clientele in the area.
2ontrolling costs at all ties without e%ce#tion.
*ue to intense co#etition" restauranteurs ust loo) for wa$s to differentiate
their #lace of business in order to achie+e and aintain a co#etiti+e
ad+antage. (he founders of Gabri's reali6e this. With the re-de+elo#ent of
Long &ranch" it needs a #lace that will fit into the 'new loo)' of the counit$
that is so#histicated and entertaining. (he fact that no other restaurants in the
area has this conce#t and atos#here #resents us with a window of
o##ortunit$ and an entrance into a #rofitable niche in the ar)et.