Intra.

NET Award 2014

http://competitive-intelligence.we-conect.com






























http://intra-net2013.we-conect.com
Berlin, Germany
2014 POST EVENT REPORT
June 16 17, 2014
120+
Decision-Makers

20+
International
Case Studies
& Keynote
Speakers

2014s CiMi.CON Evolution
EXPERT SPEAKERS

2014s BUSINESS PARTNERS

From Competitive & Market Intelligence to CI & MI 3.0
Predict Future Trends | Create Innovation | Cope With
Competitors From BRIC | Forecast Competitors Next
Moves | Discover Collaboration
From June 16 17, 2014, we.CONECT invited an international audience of CI & MI professionals,
team leaders and managing executives to Berlin to discuss about the pressing challenges and
potential solutions in competitive & market intelligence 3.0, new tools, process improvements and
strategies, to forecast the fast-changing competition worldwide.
More than 100+ senior level executives, pioneers and leaders shared their experiences and
presented latest case studies on innovative projects & developments in competitive & market
intelligence tactics. Over 30 interactive sessions, roundtable discussions and the premier CI:PHER
Award 2014 ceremony ensured for a thriving exchange of knowledge, mixed with a multitude of
opportunities for high quality networking and idea creation among decision-makers.












CiMi.CON 2014 Speakers

CiMi.CON Evolution 2014 Survey

we.CONECT introduced a survey among leading
managers at the in Berlin, CiMi.CON Evolution 2014
inquiring about latest trends, tactics and challenges
on the journey towards competitive & market
intelligence 3.0.
SURVEY REPORT 2014






























7 World Caf Sessions
offered newly intensive, interactive ways
of exchanging experiences & knowledge collectively with peers:

Using MI and CI Results to Identify Trends, Target Customers
and Innovative New Products
War Gaming: An Efficient Method to Gain Valuable CI Insights?
Competitive Intelligence & Consumer Insights. How Can a
Brand Strategy Be Created?
How Should CI Software Work to Provide Effective Process
Support and Efficiency
Building Scenarios to Foresee Strategic Industrys
Development Towards 2030. Tracking Scenario Development
with a Market Intelligence Dashboard
How to Develop a Sophisticated CI Practice, MI and Market
Research Strategy in Upcoming / Non-Transparent Markets?
Shared Experience from Designing and Implementing 50+
Efficient and Valuable CI-Processes



On the first conference day, attendees participated in 6 innovative and
stimulating Challenge Your Peers round tables discussions, each of
which approached crucial topics in CI / MI:

Leveraging Big Data (Resources):Re-Invention or
Revolutionary? Big Data, Data Management and new Tools for
CI and MI
CMI Challenges with Newly Emerging Competitors and New
Markets (Especially BRIC)
Competitive Information Collection and Knowledge
Management Tools
Protecting Competitive Advantage
Creating a MI Platform to Understand Your Market In a
Changing Business Climate
Setting-up a CI-Unit and Defining a CI Framework on a Global
and Local Basis
CUTTING-EDGE SESSIONS
we.CONECT invited to 3 Icebreaker Sessions before the event start,
giving attendees a first opportunity to network, benchmark and
discuss competitive and market intelligence issues and challenges
in small groups, while getting to know each other in a relaxed
atmosphere over snacks & drinks under the motto:
Breaking the ice and getting the show on the road!
Who attended CiMi.CON Evolution 2014
http://competitive-intelligence.we-conect.com

ACCESS CONFERENCE MEDIA CENTER































HIGHLIGHT SPEAKERS & KEYNOTES
CASE STUDY Charles Homs, Oracle
Corporation

Charles Homs set the focus of his presentation on
Competitive Intelligence: Measuring competitors and
Measuring Yourself, examining competitors beyond
industry statistics, interpreting financial results in a
redefining industry and gaining ROI from competitive
intelligence.
CASE STUDY Renata Teixeira, Petrleo
Brasiliero S.A.

Renata Teixeira examined in her Case Study
Investment Strategy Aided by Technological
Competitive Intelligence the role of technological
competitive intelligence on refining strategy
development. Furthermore, she gave an overview on
the petroleum refining processes and insights on
decision making and investment strategy.
CASE STUDY Dr. Volkmar Pflug, Siemens AG

Dr. Volkmar Pflug presented a case study showing how to
compete with emerging market competitors. Themes as
the significance of emerging markets potential, strategic
approaches of emerging market competitors to become
global player, local vs. global markets and an approach for
incumbents to compete successfully in emerging markets,
were his points of subject.
WORLD CAF Gonzalo Viera, Carlsberg Group

Gonzalo Viera led one of the seven World Caf Sessions.
He set the focus on Competitive Intelligence & Consumer
Insights and How a brand strategy can be created. The
discussion evolved around understanding the macro
environment, consumers, how products are perceived,
brand proposition, future brand strategy and the future of
Carlsberg competitors.

CASE STUDY Steven Apfel, The Boeing
Company

Steven Apfel centered his Case Study around
Competitive Assessment In a Competitive
Environment, whereby he gave insights on
competitive assessment in the US defense Industry,
customers, top level strategies, customer buying and
more.
CiMi.CON Evolution 2014

ACCESS CONFERENCE MEDIA CENTER


CI:PHER AWARD 2014


Winner of Best CI-Project:
Citrix Systemc Inc., Rick Marcet (right)

Special Honor in Best Diversified CI-Team:
DSM Innovation Center, Ubald Kragten (right)

Dr. Dr. Christina Wallner, Head of Africa Amini Alama,
Receiver of the 2,000 award prize donation 2014


Winners of the CI:PHER Award 2014 handing over
the prize cheque of 2,000 to Africa Amini Alama



















Charity Donation 2014: Africa Amini Alama
The winners of the CI:PHER AWARD 2014
not only received a trophy and an official certificate proving their excellent work, but a
prize donation of 2000 was enabled by we.CONECT to support the charity initiative
Africa Amini Alama in aiding the medical, educational and social sectors of rural
communities in Tansania / Africa.

Special Honor: Best Diversified CI-Team 2014
A special honor went to the DSM Innovation Center in the category Best
Diversified CI-Team, for outstanding achievements reached by
a culturally diverse CI / MI team.
The DSM CI / MI had thoroughly succeeded in collaborating effectively
disposing of an array of knowledge from different backgrounds, industries
and lines of work, combined in one effective CI/MI with the capabilities to
question and surpass critical challenges and trends in the market.

CI:PHER Award 2014 Winner

The winner of the premier CI:PHER Award 2014 selected by the jury is Citrix Systems
Inc., awarded in Berlin for their project Win Loss Review Tool

The tool addresses the growing complexity and competitiveness of a business
environment by leveraging field-based intelligence for the benefit of multiple
stakeholders across sales, marketing and product development.

Citrix had applied a new knowledge- creation and sharing model, allowing for
competitive and market intelligence to be extracted from thousands of won or lost
deals in a timely, efficient and cost effective manner via the integration of a feedback
tool for actionable competitive insights on a real time basis.
Graphic Recording 2014
Review Award 2014
UPCOMING EVENTS 2014

Social Business Collaboration
2014



DTIM Europe 2014




Berlin, 29. 30. September 2014

Platform Integration & Management | Virtual
Teams & Communities | Unified
Communications & Video
Collaboration | Metrics & Business Value

http://collaboration2014.we-conect.com


Berlin, 13. 14. October 2014

Trend & Technology Foresight | Strategies and
Processes for Realisation of New
Technologies | Effective Innovation Management


http://innovation-minds-europe.we-conect.com

Intra.NET Reloaded 2015


CiMi.CON Evolution 2015


Berlin, 27. 28. April 2015

Intra.NET Reloaded From Broadcasting to
Collaboration The Leading Event for Intranet &
Enterprise Social Web Minds in Europe!


http://intra-net2015.we-conect.com/en/


Berlin, 25. 26. June 2015

From Competitive & Market Intelligence to CI & MI
3.0
Predict Future Trends | Create Innovation | Cope
With Competitors From BRIC | Forecast
Competitors Next Moves | Discover Collaboration

CONTACT we.CONECT


Alexander Sladczyk
Sales Director
Tel.: +49 (0)30 52 10 70 3 - 55
Email: alexander.sladczyk@we-conect.com


Serina Gummert
Digital Marketing Manager
Tel.: +49 (0)30 52 10 70 3 - 83
Email: serina.gummert@we-conect.com


Jacqueline Kahlen-Hanlon
Senior Partner Manager
Tel.: +49 (0)30 52 10 70 3 - 34
Email: jacqueline.kahlen-hanlon@we-conect.com
we.CONECT Global Leaders GmbH, Gertraudenstrae 10-12, 10178 Berlin / Germany
Telephone: +49 (0) 30 52 10 703-0, Fax: +49 (0) 30 52 10 70 3-30, E-Mail: info@we-conect.com